artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Optimize Your Online Marketing Across Channels Using Sitecore's Artificial Intelligence and Machine Learning

By: Paul Roetzer
May 18th, 2017

How valuable is your engagement with customers across channels? Which engagements are the most successful? Which aren’t working? Answers to these questions translate into real revenue for brands. That’s why Sitecore (@Sitecore), a customer experience management company, uses artificial intelligence and machine learning to figure out this puzzle. Using Sitecore’s solution, marketers can optimize their consumer touchpoints across web and mobile for optimal success thanks to robust AI and machine learning technology. We interviewed Sitecore SVP of Product Management Ryan Donovan (@ryan_donovan) to learn more about how the tech helps marketers work smarter.

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How the Travel Industry Can Use Artificial Intelligence to Increase Personalization and Performance

By: Mike Kaput
May 16th, 2017

Skyscanner (@Skyscanner) is one of the world’s most popular travel search engines, with 60 million users per month. And millions of those users get fares, travel information and flight options quickly and easily thanks to artificial intelligence. An AI messenger bot asks you where you want to go, then gives you the most useful booking information in seconds. Skyscanner isn’t alone in leveraging AI for better, faster and more personalized travel experiences. “All kinds of travel and hospitality brands are now embedding AI tech in their search process, and chat platforms in their online communications, to improve customer service and engagement,” writes travel research firm Skift (@skift) in their 2017 Megatrends Report. Travel marketers, AI is about to make things very interesting.

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Adobe and Microsoft Partner on Machine Learning and Artificial Intelligence

By: Mike Kaput
May 11th, 2017

First, IBM and Salesforce teamed up to tackle enterprise artificial intelligence, partnering to integrate more of IBM’s Watson cognitive computing platform into Salesforce’s products. Now, Adobe and Microsoft are joining forces to expand the AI capabilities of both companies.

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New Guide Teaches CMOs All About Artificial Intelligence

By: Mike Kaput
May 9th, 2017

As marketing budgets increase, CMOs face more pressure than ever to show results. Artificial intelligence can help, according to a new guide from Cortex. The company should know: its artificial intelligence platform helps marketers make the right decisions about content creation, deployment and promotion for companies such as Heineken, Marriott and Jack Daniels. The full guide, The CMO Guide to Artificial Intelligence, walks executives through artificial intelligence, its use cases in marketing and how to get started with this exciting technology. Here’s a sneak peek at what you’ll find inside.

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3 Important Things Marketers Must Know About Artificial Intelligence

By: Paul Roetzer
May 4th, 2017

We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers. Since our launch in late 2016, we’ve profiled dozens of marketing AI solutions providers and discussed how marketers can begin using AI to drive productivity, personalization and performance. Over the course of this journey, we’ve learned there are three big things that marketers need to know as they get started with artificial intelligence. Understanding the ideas that follow is critical to applying artificial intelligence and related technologies to your business.

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Why Content Marketers Should Embrace Artificial Intelligence

By: Mike Kaput
May 2nd, 2017

When the Associated Press uses artificial intelligence to automatically write thousands of earnings reports per month, content marketers start to pay attention.  

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