artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Blog Feature

Amazon Just Staked Its Future on AI. Here’s Why That Matters

By: Mike Kaput
April 19th, 2017

Amazon CEO Jeff Bezos devoted his most recent shareholder letter to just four topics—and one of them was artificial intelligence. In the April 2017 letter, Bezos says: “Big trends are not that hard to spot (they get talked about and written a lot), but they can be strangely hard for large organizations to embrace. We’re in the middle of an obvious one right now: machine learning and artificial intelligence.” Artificial intelligence is, broadly, the science of making machines smart. The term encompasses an array of technologies, some of which are more mature than others. Machine learning is one such technology. It refers to the process of teaching algorithms to improve themselves, either through human supervised training or on their own. The technology is at the heart of Amazon’s operations. And that should matter to marketers who want to better understand AI. Here’s why.

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This Company Uses Artificial Intelligence to Improve Content for Facebook, IBM and Nestle

By: Paul Roetzer
April 13th, 2017

Artificial intelligence platform Acrolinx (@Acrolinx) employs machine learning and natural language processing (NLP) to improve the content of some of the world’s biggest brands. Using Acrolinx, companies like Facebook, IBM, Nestle and Boeing make their content better using AI-powered scoring and recommendations. Acrolinx also keeps tabs on how compliant content is with a company’s brand and standards. The result? Enterprise-level content marketing that works, thanks to AI. We spoke with Dr. Andrew Bredenkamp (@abredenkamp), Acrolinx founder and CEO, to learn how the company does it.

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Blog Feature

11 Artificial Intelligence Events to Make Time for in 2017 [UPDATED]

By: Mike Kaput
April 5th, 2017

Artificial intelligence has captured the business world’s imagination. That leaves marketers, entrepreneurs and executives wondering how AI technologies can make or break their businesses. Who better to answer their questions than the best minds in the field?

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6 Marketing and Sales Companies with More Than $500 Million in Funding Top “Most Promising” AI List

By: Mike Kaput
March 29th, 2017

The artificial intelligence revolution is in full swing, according to a report from CB Insights. The report, dubbed the AI 100, identifies the 100 most promising privately held AI companies around the world based on momentum, market, funding and investor quality. CB Insights, appropriately, crunched the data using machine learning algorithms to determine the list’s membership. Analysis of the AI 100 report from KDnuggets lists the top 50 of these firms by funding. Of them, six AI companies have direct applications to marketers across three categories: “Ad, Sales, CRM,” “Commerce” and “Text Analysis / Generation.” Marketers, it’s time to start paying attention. Marketing and marketing-related functions are some of the most-funded companies in the AI 100, indicating that our industry is a high priority for the makers of machine learning algorithms.

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LinkedIn Sales Navigator Shows How Artificial Intelligence Is Often Hiding in Plain Sight

By: Mike Kaput
March 21st, 2017

LinkedIn Sales Navigator is a paid tool available to users of the professional social network that makes it easier to identify, nurture and sell prospects on a brand’s products or services. Over time, the tool learns your sales preferences and automatically provides custom lead recommendations based on that information. Sales Navigator enables users to search for and save leads that meet certain sales criteria (based on LinkedIn profile data). Once saved as a lead, you can monitor contacts in a number of ways, including getting updates when they change titles and jobs, or publish content. LinkedIn InMail also lets you engage with targeted contacts, even if you aren’t connected. All of this activity gives LinkedIn Sales Navigator a wealth of personalized data, which it then parses with “sophisticated algorithms” to provide future lead recommendations. According to LinkedIn: “Sales Navigator surfaces lead recommendations based on your sales preferences, search history, and profile interactions (profile views, leads you've already saved, communications, etc.) to help you identify new prospects and further build your lead list.” LinkedIn Sales Navigator uses what would be considered artificial intelligence, even though the company doesn’t mention anything about AI on the Sales Navigator site.

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This Artificial Intelligence Startup With $5.1 Million in Funding Will Tell You Exactly What Your Competitors Are Doing

By: Paul Roetzer
March 16th, 2017

Artificial intelligence startup Crayon is using machine learning to provide actionable insight to marketers using a prevalent, but overlooked, resource: their competitors’ websites. The startup has $5.1 million in funding for its AI product, which tracks companies’ digital footprints. These footprints lead right to critical insights about a company’s strategy, products and marketing. That kind of intel is gold for marketers looking to win market share and build audiences with better messaging, targeting and content than their competitors. We talked to Crayon cofounder and CTO John Osborne to learn how the company produces serious benefits for marketers.

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