artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Blog Feature

Emarsys Powers Personalized B2C Marketing at Scale with Artificial Intelligence

By: Paul Roetzer
June 22nd, 2017

Want a B2C marketing automation platform with artificial intelligence and machine learning already baked in? Emarsys is here to help. The platform enables marketers to personalize their messages to individual consumers at the times and over the channels that work best—at scale. Designed from the ground up for B2C brands that sell online, Emarsys has $55 million in funding and more than 1,500 customers, including eBay and Canon.  We sat down with Sean Brady, president of Emarsys Americas, to learn how the platform helps marketers deliver results.

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3 Reasons Why Mark Cuban Is All-In on Artificial Intelligence

By: Mike Kaput
June 21st, 2017

Billionaire Mark Cuban (@mcuban) believes the world’s first trillionaire will be an artificial intelligence entrepreneur.  "I am telling you, the world's first trillionaires are going to come from somebody who masters AI and all its derivatives and applies it in ways we never thought of," Cuban said, reports CNBC. Cuban has put his money where his mouth is, investing in AI and machine learning startups. He even invested in Twitter because they “finally got their act together on artificial intelligence.”  While we don’t have a direct line to Cuban, we think we know why he’s so bullish on artificial intelligence based on our research of his comments and what we’ve seen after 5 years of experimenting with AI in marketing.

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Blog Feature

6 Limitations of Marketing Artificial Intelligence, According to Experts

By: Paul Roetzer
June 20th, 2017

Artificial intelligence can have a transformative effect on marketing, making campaigns more personalized, productive and predictive. But the technology comes with very real limitations. 

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8 Predictions for Artificial Intelligence in Marketing from AI Experts

By: Paul Roetzer
June 15th, 2017

How will artificial intelligence change marketing as we know it?

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Learn How to Get Started with Artificial Intelligence at the AI in Marketing Symposium [San Francisco Event]

By: Mike Kaput
June 14th, 2017

Is it time to maximize your marketing efforts and boost ROI?

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Google Tensor Processing Units and Google Compute Engine: What Marketers Need to Know

By: Mike Kaput
June 13th, 2017

Google recently unveiled the latest version of an advanced hardware and software system designed specifically for machine learning—and it could have huge implications for the adoption of AI, according to machine learning experts we interviewed.

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