artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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5 Artificial Intelligence Tools to Plan Your Next Content Strategy

By: Mike Kaput
August 17th, 2017

Consider all the human effort that goes into building a successful content strategy. Marketing teams spend significant time and resources on activities like keyword research, topic selection, and performance tracking, just to name a few. This often takes time away from actual content creation, promotion, and optimization. Turns out, artificial intelligence can be a major help in this area—and easier to start using than you might think. AI is the science of making machines smart in order to augment human capabilities. AI and related technologies like deep learning, machine learning, and natural language processing (NLP) have the capacity to help marketers unlock their performance potential. In this post, we’ve outlined several AI-powered tools that can streamline and improve the creation of content strategy.

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Siftrock Uses Machine Learning to Save B2B Marketers Tons of Time on Email

By: Paul Roetzer
August 16th, 2017

B2B marketers get a ton of email. In fact, the average B2B marketer gets 20 to 30 email replies for every 1,000 emails sent, which costs huge amounts of time when you are emailing thousands or millions of people says Adam Schoenfeld, CEO of Siftrock. Siftrock is a machine learning tool that automatically manages and mines these email replies for B2B marketers. By integrating with marketing automation systems like HubSpot, Siftrock updates databases, improves email engagement, and even finds new leads. This all occurs without human oversight, freeing up marketing and sales teams to complete higher-value activities instead of managing their inboxes. The result? More effective email engagement in less time. We interviewed Schoenfeld to learn how the company does it.

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How Artificial Intelligence Can Supercharge Your Paid Advertising

By: Mike Kaput
August 15th, 2017

Paid ad campaigns present some real challenges to marketers. Allocating budget across channels and creatives is both art and science. With so many moving pieces, paid advertising is quite literally a full-time job. Unfortunately, it doesn’t always produce optimal results. That might be because human beings, on their own, aren’t especially good at paid advertising. Effective paid advertising requires surfacing insights from lots of data to optimize factors like budget and creative quickly, then iterating on past performance to drive results. Humans aren’t great at this kind of lightning-fast multitasking at high speeds. However, artificial intelligence is. That’s why AI is being used by marketers to augment their paid advertising capabilities. When a machine takes the wheel, paid campaigns are able to be optimized consistently in real-time, freeing up human beings to do what they do best: drive strategy and creative.

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17 Artificial Intelligence Courses to Take Online

By: Mike Kaput
August 10th, 2017

There are a ton of ways to get started learning about artificial intelligence thanks to massive open online courses (MOOCs). You may have heard of popular MOOC providers like Udemy, Coursera, and edX. These providers offer some courses on artificial intelligence that go much deeper on the subject than your average article or video. In fact, some are part-time courses of study that require several hours per week to complete. These courses are often taught by top AI researchers or experts, but cost far less than a typical university course. If you’re interested in going deeper on AI, online courses are a fantastic place to start. To accelerate your learning, we’ve rounded up some top courses we’ve found on various sites. Where possible, we’ve sorted courses by most reviews or best reviewed to provide you with the best options possible.

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How Gmail Uses Artificial Intelligence and Why Marketers Need to Pay Attention

By: Mike Kaput
August 9th, 2017

In 2012, Google hired a man named Ray Kurzweil, a leader in artificial intelligence who marketers need to know. Kurzweil predicts that we’ll develop human-level or better-than-human AI in the near future in his best-selling book The Singularity Is Near. Now, Google has him turning your Gmail into a fully functional AI-powered system.

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10 Stats That Show Artificial Intelligence Has Arrived in Marketing

By: Mike Kaput
August 8th, 2017

In October 2016, we launched the Marketing AI Institute, a content hub to connect the dots for marketers interested in AI’s potential to transform their businesses and careers. The website was a bet that artificial intelligence would profoundly change how marketers and brands work. That bet is being validated by some eye-popping stats on artificial intelligence market potential, funding, and adoption in marketing and other industries.

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