The Future of Business Is AI, or Obsolete
With each advancement in AI, it's becoming more apparent that there will be 3 types of businesses in every industry: AI Native, AI Emergent and Obsolete.
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Could AI Really Be As Big As Electricity or Fire?
Google’s CEO Sundar Pichai made a bold statement that AI is as impactful as fire or electricity. We wanted to move this statement past hyperbole by answering two questions: How far will AI progress and how impactful will it be?
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Should You Expect Your Marketing Team to Read One Million Customer Reviews?
Understanding customer sentiment is critical for effective marketing, but it’s hard for marketers to read through thousands of customer reviews. Enter natural language processing for customer review analysis.
How to Plan A Successful Marketing Campaign with Adobe's New AI
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How To Tell What Is And Isn’t Artificial Intelligence
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How to Manage Content Across the Enterprise Using Artificial Intelligence
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How to Boost Email Opens by 35% Using Artificial Intelligence
Gumtree, an online classifieds website with millions of users, boosted email opens by 35% using AI. Here’s how they did it.
How To Leverage Your Data To Be Successful Like Amazon And Spotify
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Microsoft: We’ve Developed Artificial Intelligence That Translates Chinese to English As Well As Humans
Microsoft claims it has developed an AI system that translates Chinese to English just as well as a professional human translator. Here’s why that matters.
The Stephen Hawking Warning About Artificial Intelligence That Every Businessperson Should Read
Before he died, Stephen Hawking left us some wisdom on the possibilities and perils of artificial intelligence.
Why Marketers Can’t Ignore This Crazy AI Statistic
Your weekly round-up of the most interesting news in artificial intelligence featuring the commercialization of AI devices, democratizing AI and more.
Why Mark Cuban’s Artificial Intelligence Prediction Is a Warning for Marketers
Mark Cuban made a crazy AI prediction that contains a warning for marketers. And he’s absolutely correct.
In the Age of AI, Local Listings Matter More Than Ever
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How To Master Artificial Intelligence Like a Google Employee—For Free
Your weekly artificial intelligence news briefing featuring Google’s free machine learning course, how marketing agency executives define AI and more.
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Join us Thursday, March 8 at 12pm CST / 1pm EST for a free webinar on how you can start using AI to transform your content marketing today.
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Your weekly round-up of AI news featuring how Facebook could own the AI advertising space, one scientist’s view on robots taking human jobs, and more.
How to Use Artificial Intelligence to Split Test Email Campaigns
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Taking Your First Steps Into an AI-First World
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New CB Insights Report Reveals Top AI Trends To Watch in 2018
Using a database of 1,000+ global AI companies, CB Insights released the top 13 AI trends their analysts will be watching in 2018. Here are the takeaways.
What Is Amazon’s AI-Powered Convenience Store and Why Does It Matter to Marketers?
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How a Fitness Brand Used AI to Boost Leads by 218%
Your weekly AI news briefing featuring Orangetheory’s $15-million artificial intelligence media budget, closing the AI implementation gap and more.
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How Many AI Jobs and Experts Really Exist?
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How Artificial Intelligence Will Redefine Marketing Jobs
AI is going to change how marketing jobs work. And any pro in the industry needs to understand how if they want to thrive in coming years.
Marketing AI Today: 3 Links in 3 Minutes (Feb. 9, 2018)
Our team curates the most interesting and informative AI articles of the week. Tune in to read about AI recruiters and ways to get started with AI.
Marketing AI Today: 3 Links in 3 Minutes (Feb. 7, 2018)
Our team curates the most interesting and informative AI articles of the week. Tune in to read about a $175 billion AI venture fund and other top AI stories.
Clarifai Uses Artificial Intelligence to Supercharge Your Visual Marketing and Search
Clarifai uses AI to tell you what’s in images and help you better market visually to customers. Here’s how.
Marketing AI Today: 3 Links in 3 Minutes (Jan 31, 2018)
The top AI articles you should read this week featuring why Google’s SEO says AI is more important than fire, AI-assisted shopping and the rise of chatbots.
Marketing AI Today: 3 Links in 3 Minutes (Jan 25, 2018)
Staying on top of the news is hard. That’s why we’ve curated a list of the top three AI articles for marketers to read this week.
Learn How to Use AI in Your Marketing [Free Webinar]
Want to learn exactly how to use AI to improve marketing performance and productivity? This free resource will teach you how.
Marketing AI Today: 3 Links in 3 Minutes (Jan 18, 2018)
We read all the AI articles we can get our hands on so we can curate the best ones for our audience. Here are the top three you should read right now.
What Marketers Need To Know About Artificial Intelligence in 2018
Marketers should know 3 big things about AI going into 2018. This post breaks down what they are and why they’re important.
New Report From AI Company Uncovers How Brands Use Competitive Intelligence
A new report from Crayon, an AI-powered competitive intelligence platform, dives deep into how businesses gather and use market intel.
3 Top AI Articles You Need to Read
If you only read 3 AI articles this week, read these ones.
What Is The State of AI? A New Report Has the Answers
A brand new report on the state of AI has important takeaways for marketers. Learn what they are in this post.
Why Marketers Need to Understand AI and How to Get Started
The writing is on the wall. Marketers need to understand AI. Here's why and here's how to get started.
What the Future of Visual Search Means for Your Business
To connect with emerging consumers as they grow into their prime purchasing power, your business will have to increase your level of focus on visual search.
How to Use AI to Improve Content Quality: Actionable Examples Using Acrolinx
Acrolinx is an AI-powered linguistics analytics engine that uses machine learning to improve your content. This step-by-step guide shows you how.
What Small Businesses Need to Know (and Do) About Voice Search
Small businesses only have so many resources to put towards your search efforts and voice search presents a complex set of challenges.
Smart Moderation Uses Machine Learning to Automatically Moderate Comments Across Facebook, Instagram, and YouTube
Big brands, your comment moderation woes are over. Smart Moderation uses AI to manage comment moderation automatically and without human involvement.
Uberflip Uses AI to Recommend Content That Converts
This artificial intelligence tool can help you build more effective content marketing campaigns. Here’s how.
3 Big Trends in AI That Marketers Need to Know
A new analysis by The Economist on the state of today’s AI market has critical lessons for marketers.
Crayon Uses AI to Uncover the Most Important Competitive Intel
Crayon uses artificial intelligence to find out which competitive intelligence matters most to your business, thanks to a major update. Learn more here.
Big Brands Want Marketers Who Know AI, New Glassdoor Research Reveals
A new study based on millions of online job postings shows AI-powered marketing roles in demand. Learn which ones here.
Do You Need to Understand AI? Don't Miss This New Resource [FREE DOWNLOAD]
A brand new resource promises to teach marketers the ins and outs of AI 101. Get it here.
Today in Artificial Intelligence: 3 Pieces of AI Content Worth Your Time
We read dozens of AI articles this week to find three that are actually worth your time.
HubSpot and the Marketing AI Institute Talk Why Marketers Need to “Get” AI
HubSpot and Paul Roetzer, founder of the Marketing AI Institute, broke down why marketers need to understand artificial intelligence.
Should Content Marketers Fear Artificial Intelligence?
A new deep dive into natural language generation (NLG) provides content marketers with insight into how AI will affect their jobs.
Why Google’s AlphaGo Zero Artificial Intelligence System Has Major Implications for Marketers
Google’s DeepMind AI division just made a major announcement about a new system that has massive implications for marketers.
Sentient Technologies Built an Autonomous Hedge Fund, Then Applied Its Artificial Intelligence Platform to Marketing
Sentient Technologies uses advanced artificial intelligence to improve the customer experience and increase conversions. Here’s how.
Discover, Develop, and Activate Your Content Marketing with Artificial Intelligence from BrightEdge
BrightEdge’s new solution uses artificial intelligence to improve content marketing for Fortune 100 brands. We interviewed BrightEdge to learn how it works.
Story by PulsePoint Uses Artificial Intelligence to Distribute and Optimize Content at Scale
Story by PulsePoint uses artificial intelligence to get your content in front of the right people on the right channel—at scale. Learn how in this post.
Artificial Intelligence in Inbound Marketing
Artificial intelligence is evolving how inbound marketing works, and marketers need to understand how if they’re going to thrive in the new landscape.
The 5Ps of Marketing Artificial Intelligence
Introducing a new framework to help visualize and organize the marketing AI technology landscape—the 5Ps of Marketing AI.
HubSpot Acquires Motion AI So Marketers Can Build Their Own Chatbots
HubSpot just announced another artificial intelligence acquisition. Here’s what marketers need to know.
Why Marketers Need to Understand Predictive vs. Prescriptive in the Age of AI
Understanding predictive vs. prescriptive systems is the key to unlocking the potential of artificial intelligence.
How Can Artificial Intelligence Improve B2B Email Marketing?
AI has the potential to transform B2B email marketing. This post describes how—and how to get started with artificial intelligence.
Node Uses Artificial Intelligence (and $16.3 Million in Funding) to Determine Which Prospects You Should Sell to Next
Node is an artificial intelligence company backed by Mark Cuban that is about to kill cold calling. We talked with the company’s CEO to find out how.
Klevu Uses Artificial Intelligence to Help Ecommerce Stores Sell More
Klevu is an AI-powered ecommerce search solution that grows revenue for brands. This interview describes how the company does it.
Netra Uses Artificial Intelligence to Identify Consumer Preferences from Social Media Photos
Netra uses AI to analyze billions of images on social media and tell you the preferences of your ideal consumers. We spoke with CEO Richard Lee to learn how.
What Does the Future of Marketing Look Like in the Age of AI?
We’ve spent years experimenting with AI. Here are our predictions for what the near future of marketing looks like in the age of AI.
Siftrock Uses Machine Learning to Save B2B Marketers Tons of Time on Email
Machine learning tool Siftrock automatically manages and mines email replies for B2B marketers. We learned how in this exclusive interview.
How Artificial Intelligence Can Supercharge Your Paid Advertising
How can artificial intelligence help you run more effective paid ad campaigns? This post will show you.
How Gmail Uses Artificial Intelligence and Why Marketers Need to Pay Attention
You might not realize it, but Gmail’s Smart Reply functionality relies on AI. Here’s how it works and why it matters to marketers.
10 Stats That Show Artificial Intelligence Has Arrived in Marketing
In late 2016, we bet big on marketing AI. These 10 stats validate that bet, and show how marketing AI's time has come.
Marketers Are Going All-In on Artificial Intelligence, But Face Serious Challenges [STUDY]
A new Forrester study shows marketers are ready to adopt AI, but face an uphill battle. This post breaks down the study’s findings.
What HubSpot’s Acquisition of Kemvi Means for the Future of Marketing
HubSpot’s acquisition of AI company Kemvi has big implications for marketers and salespeople.
Meet the Company That Gets Your Marketing Data Ready for Artificial Intelligence
Alegion helps marketers prepare their data for use with artificial intelligence systems. Here’s how.
This Ad Intelligence Tool Uses Machine Learning to Spy on Your Competition’s Digital Ad Strategy
Pathmatics uses machine learning to provide competitive ad intelligence on thousands of brands. We interviewed the company to learn how the solution works.
This Startup Provides 5X ROI for Small Businesses Thanks to Intelligent Automation
eRelevance Corporation uses intelligent marketing automation to generate an average of 5X ROI for SMBs. Here’s how.
How to Use Artificial Intelligence in Your Content Marketing
Content marketers need to seriously consider using AI to keep up with content demand and improve performance. Here’s how.
How Marketers Can Embrace Artificial Intelligence Today
If you’re a marketer who wants to embrace AI, consider these three steps to get started.
Siri, What Do Marketers Need To Know About Voice Recognition?
Demystify voice recognition technology and discover what marketers need to know about natural language processing, an AI technology.
How Brands Target Consumers Better and Sell More with Artificial Intelligence [Case Studies Included]
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3 Use Cases for Artificial Intelligence in B2B Marketing
How can you use AI in your B2B marketing efforts? These 3 use cases are great ways to start.
This Personalization Platform Uses Machine Learning to Stop Customer Churn for Gaming Companies
Personalization platform Beehive employs AI to boost customer retention rates and optimize marketing activities.
Why Retail Brands Need to Start Using Artificial Intelligence in Marketing—and How to Do It
Retail brands need to get smart about AI if they want to compete in 2018. Here’s how.
The Top 3 Use Cases Right Now for Artificial Intelligence in Marketing
After years of experimenting with AI, we’ve identified 3 major marketing use cases for AI-powered tech.
12 Artificial Intelligence Articles Every Marketer Should Read
There’s a lot of hype about AI out there. This post provides steps to learn about AI the right way, using the most accurate sources out there.
How Delta Faucet Increased Pageviews Per User by 49% Using Machine Learning
Learn how Delta Faucet used OneSpot’s artificial intelligence technology to boost content marketing performance.
3 Reasons Why Mark Cuban Is All-In on Artificial Intelligence
Mark Cuban thinks AI will change business as we know it. There are three reasons for that.
8 Predictions for Artificial Intelligence in Marketing from AI Experts
We asked 8 AI experts about what’s coming next in marketing AI. Their answers provide a look into the future.
Learn How to Get Started with Artificial Intelligence at the AI in Marketing Symposium [San Francisco Event]
The AI in Marketing Symposium is taking place July 18-19 in San Francisco. Read on to learn event details and get 20% off tickets.
Google Tensor Processing Units and Google Compute Engine: What Marketers Need to Know
Google’s Tensor Processing Units and Google Compute Engine have major implications for artificial intelligence and its business impact.
Machine Learning for Marketers Made Simple with MonkeyLearn
MonkeyLearn uses machine learning to automate marketing workflows. We spoke with the company’s CEO to learn how marketers can leverage this technology.
How to Automate, Augment and Accelerate Your Agency with Artificial Intelligence
Artificial intelligence provides agencies with an unprecedented opportunity to deliver more value and increase profitability. Here’s how.
14 Artificial Intelligence Tools to Scale, Improve and Personalize Your Content Marketing
These 14 artificial intelligence tools will help content marketers scale, improve and personalize their content.
This Artificial Intelligence Powered Content Marketing Tool Just Raised $110 Million to Check Your Grammar (and Potentially So Much More)
AI-powered grammar checker Grammarly improves content using machine learning—and has important implications for content marketers.
Optimize Your Online Marketing Across Channels Using Sitecore's Artificial Intelligence and Machine Learning
Sitecore uses AI and machine learning to optimize online marketing across channels. We spoke with the company to learn how it all works.
How the Travel Industry Can Use Artificial Intelligence to Increase Personalization and Performance
Travel brands are starting to embrace artificial intelligence. Here’s what that means for travel marketers.
Adobe and Microsoft Partner on Machine Learning and Artificial Intelligence
Adobe and Microsoft have partnered to share machine learning data and expertise. Here’s what that means for marketers.
New Guide Teaches CMOs All About Artificial Intelligence
A new guide sheds light on how CMOS can leverage AI in their companies. Read on to learn what’s in the guide and how to download a free copy.
Why Content Marketers Should Embrace Artificial Intelligence
Artificial intelligence can give content marketers a powerful way to drive performance and tell stories at scale. PR 20/20 founder Paul Roetzer explains how.
This Ecommerce Company Uses Artificial Intelligence to Accurately Predict What You’ll Buy Next
Ecommerce company Otto uses artificial intelligence to accurately predict what consumers will buy with 90% accuracy. That has major implications for marketers.
Companies and Government “Flying Blind” When It Comes to AI Advancements, Say Researchers
Experts propose a government “AI Index” to track the impact of AI. That has some major implications for marketers, executives and entrepreneurs.
Amazon Just Staked Its Future on AI. Here’s Why That Matters
Amazon’s shareholder letter explicitly reinforces the company’s commitment to AI. Here’s why that matters to marketers.
This Company Uses Artificial Intelligence to Improve Content for Facebook, IBM and Nestle
Acrolinx uses artificial intelligence to improve the content of major brands, including Facebook, IBM and Boeing. Read on to learn how the company does it.
10 Artificial Intelligence Events to Make Time for in 2017 [UPDATED]
Session and registration details for 10 top artificial intelligence events featuring experts from companies like Google, IBM, Microsoft, Amazon and Facebook.
6 Marketing and Sales Companies with More Than $500 Million in Funding Top “Most Promising” AI List
A new report from CB Insights details the top companies leading the AI revolution. Learn why marketing and sales dominate the list.
Use Machine Learning to Score and Improve Your Content Before Publishing
Atomic Reach uses artificial intelligence to improve your content marketing efforts based on engagement data. We sat down with them to find out how.
LinkedIn Sales Navigator Shows How Artificial Intelligence Is Often Hiding in Plain Sight
LinkedIn Sales Navigator shows how artificial intelligence is being used in powerful marketing tools, often without marketers even knowing it.
IBM and Salesforce Team Up to Tackle Enterprise Artificial Intelligence
A new partnership between two major players in artificial intelligence has massive implications for marketers. Learn more in this post.
Skyword Employs Artificial Intelligence to Hyper-Personalize Enterprise Content
Skyword’s artificial intelligence capabilities help global enterprises personalize content for higher engagement and conversions. Here’s how.
Coca-Cola Exploring Artificial Intelligence for Content Creation, Media Buying and More
Coca-Cola just signaled its desire to automatically create content with AI. Here’s why that matters for marketers.
Answering the Top Questions Marketers Have About Artificial Intelligence
Marketing Artificial Intelligence Institute creator Paul Roetzer offers marketers guidance on how to understand and use AI.
11 Ways to Make Marketing Automation More Intelligent (and Truly Automated) with AI
Explore 11 marketing tasks that can be intelligently automated using AI-powered technology.
What Elon Musk, Nick Bostrom and Demis Hassabis Think About Better-Than-Human Artificial Intelligence
Elon Musk, Nick Bostrom and others took the stage at the Beneficial AI 2017 Conference to talk about superintelligence. Learn what they had to say.
Make Marketing More Personalized and Predictive with IBM Watson-Powered Technology
Opentopic uses IBM Watson-powered AI tools to help clients make their marketing personalized and predictive. We interviewed the company to find out how.
How Will Google’s Work on Artificial Intelligence Affect Marketers?
Google has incorporated artificial intelligence into key products that marketers use every day. This will have profound implications for the industry.
Facebook, AI and Fake News: What Marketers Need to Know
Fake news, and Facebook’s fight against it with AI, have major implications for marketers. Here’s what you need to know.
Predict B2B Customer Behavior with Artificial Intelligence
Predict B2B customer behavior using CaliberMind’s artificial intelligence solution. We find out how in this interview with the company’s CEO.
A Practical Look at the Impact of Artificial Intelligence on Marketing
How will AI affect marketers? This interview with AI expert and creator of the Marketing Artificial Intelligence Institute, Paul Roetzer, has the answer.
Streamline the Content Marketing Process with Machine Learning
Scripted uses AI to connect businesses with the most qualified freelance writers.
Manage Data-Driven Content Marketing at Scale
Curata uses artificial intelligence to curate and distribute the most high-quality content—then measure its impact. We talked to the company's CEO to learn how.
The Artificial Intelligence Landscape: How 8 Major Tech Companies Are Using AI
Tech giants like Facebook, Microsoft and Amazon have made major investments into AI and related technology. Here’s where the biggest players currently stand.
Can Artificial Intelligence Automate Marketing Strategy?
Imagine a future in which machines, not marketers, drive marketing strategy.
This Machine Learning Technology Displays the Content Most Likely to Engage Prospective Customers
Boomtrain is a machine learning platform that delivers timely, relevant content to consumers. Learn more in our profile with the company.
Want to Get Started with Artificial Intelligence? Ask These Questions About Your Data
How do brands go from reading about AI to actually using it? It starts with asking the right questions about your data.
Will Artificial Intelligence Replace Writers and Content Marketers?
There’s much talk about machines replacing content creators. We dig into the facts behind the hype, including what types of content automation are possible.
Artificial Intelligence Takes Center Stage at Intelligent Content Conference 2017
The Intelligent Content Conference takes place on March 28-30, 2017. The event teaches marketers how to scale content with technology—including AI.
How the Associated Press and the Orlando Magic Write Thousands of Content Pieces in Seconds
Thanks to Automated Insights, companies like the Associated Press (AP) and the Orlando Magic automatically generate countless pieces of content from their data.
Why Salesforce Went All-In on AI and Why It Matters (Even If You Don’t Use Salesforce)
Salesforce Einstein introduces AI to one of the market’s leading CRMs. Here’s what that means for marketers.
Automatically Personalize Content Across Channels with Machine Learning and Natural Language Processing
OneSpot personalizes content for individuals at every stage of the buying cycle across digital channels. The key to doing that? Artificial intelligence.
Introducing the Marketing Artificial Intelligence Institute
Artificial intelligence is transforming marketing, creating endless opportunities. We're here to help marketers take advantage of them.