Courses

Personalize your learning experience.

AI Academy for Marketers features dozens of Short Courses (30 - 60 minutes each) taught by leading AI and marketing experts. All Courses include access to video lessons and quizzes, as well as downloads of all related slide decks, templates and worksheets. 

All-Access members also receive access to our five, deep-dive Certification Courses (3 - 5 hours each).

Content spans the following marketing categories, with more content being added every quarter.

• Advertising: AI is transforming what is possible in the world of advertising at every level, from ad creation to audience targeting to ad buying. Courses in this track focus on the impact of AI on digital advertising and the careers of marketers who plan and run ad campaigns.
• Business Strategy: The Business Strategy track covers high-level organizational issues facing marketers and executives tasked with AI adoption and implementation. This includes topics such as: bias, compliance, culture, ethics, humanization of brands, jobs, digital transformation, adoption and privacy.
• Content Marketing: From research and planning to production and performance monitoring, content marketing is one of the top areas where we're seeing AI make an impact. In this track, learn how AI can help you produce stronger, more effective content quicker.
• Conversational: AI can connect us with consumers in more personal, meaningful ways. Courses in our Conversational track touch on how voice and chat assistants can help marketers and salespeople scale outreach, personalize communications and, ultimately, meet prospects and customers where they are.
• Email Marketing: AI gives email marketers the capability to personalize and drive conversions at scale based on smarter predictions. In this track, learn how you can use AI to improve email subject lines, optimize send time, and more.
• Data & Analytics: The underlying engine behind AI applications is data. Courses in this track touch on what data is needed, how to manage that data, and how data can be used to fuel growth.
• Research: AI excels at extracting insights from datasets, both those you own and those you have access to. Courses in the Research track help you use AI to gain a deeper understanding of your customers, markets and business.
• Sales: AI gives professionals the ability to target, engage, nurture and sell more efficiently. Sales Courses teach you how to leverage AI tools to crush your quotas and capture massive productivity gains.
• Search: AI is transforming how brands get found. Search Courses teach you how to stay ahead of the curve and supercharge your SEO activities using AI and related technologies.
• Social: With AI, forward-thinking marketers are increasing revenue from social and decreasing costs associated with social marketing activities. These Courses teach you how to do both.

See below for our initial list of Courses!