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The Ultimate Beginner's Guide to AI in Marketing

This guide will help you understand AI and how to use it in your marketing—fast.


Artificial Intelligence Can Be Your Competitive Advantage

Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations.

AI does not replace humans in most instances. Instead, it enhances human knowledge and capabilities. In essence, AI can give marketers and brands superpowers.

Marketers who take the initiative to learn and experiment with AI are able to:

  • Drive revenue growth.
  • Increase productivity and efficiency.
  • Generate greater ROI on marketing spend.


We are in the infancy of AI adoption as an industry. Which means you and your organization have the opportunity now to be proactive in advancing knowledge and capabilities before your competitors.

The stakes couldn’t be higher.

Research from MIT Sloan/The Boston Consulting Group shows that companies who become “AI Pioneers” report business advantages that suggest “early AI movers may be especially hard to catch.”

In short, AI can create an enormous competitive advantage for your brand—if you act now.

But, AI in marketing is a crowded and confusing space with lots of hype and buzzwords. It’s hard for marketers to find the AI technologies they can trust to move their brands, and careers, forward.

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers.

Since that time, we’ve published more than 600 articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently. And, our founder, Paul Roetzer, has presented more than 60 keynotes and workshops on AI at industry conferences and corporate events around the world. 

The Institute reaches and influences enterprise marketing leaders. Of the 17,000+ subscribers, 39% work for companies with 500+ employees. Sample subscriber titles, include:

Brand Marketing and Communications Leader, Global Senior Marketing Manager, Global Director of Digital Content Strategy, Strategic Transformation Leader, Marketing Lead - Conversational AI Products, Global Customer Marketing Engagement, Director of Demand Generation, Vice President of Corporate Marketing, Director of Customer Engagement, Global Social & Immersive Media Strategist, Head of Digital Intelligence and Data Innovation, VP Campaign Optimization and Insights, Executive Director Global Marketing Operations, and Research Leader in Artificial Intelligence and Cognitive Automation.

In the course of our work, we’ve interviewed and written spotlights on 70+ AI-powered vendors with more than $1 billion in total funding. We’re tracking 1,100+ sales and marketing AI companies with combined funding north of $5 billion. 

In short, we’ve developed a deep knowledge about AI and its potential for organizations like yours, and professionals like you.

The Ultimate Guide to AI in Marketing for Beginners contains the most useful resources we’ve found in our nearly decade-long journey to understand and apply AI. The resource is designed to dramatically accelerate your AI education.

It will arm you with the right resources to simplify and actually understand AI, including articles, videos, newsletters, courses, and books.

It will then help you learn how to use AI in your marketing, by offering insight into specific marketing use cases and AI-powered vendors.

Finally, you’ll learn how to apply AI, with recommendations on top industry events that will help you turn knowledge into practice.


AI Academy for Marketers is an online education platform that helps you understand, pilot and scale artificial intelligence.