With a course or two under your belt, you’re now ready to find some AI use cases for your business or work.
From audience targeting, to content strategy, to SEO, media buying, email writing, and predicting conversions and churn, hundreds of activities marketers perform every day will be intelligently automated to some degree in the near future.
Billions of dollars are pouring into marketing technology companies intent on driving efficiencies in traditionally time-intensive, data-driven tasks across every marketing discipline.
While in most instances AI will augment, not replace, marketers, it will, nonetheless, have a disruptive effect on the industry. Career paths will be altered, and roles and responsibilities will evolve as businesses seek ways to drive costs down and performance up through AI-powered solutions.
The more you know, and the more proactive you are preparing for the change, the better positioned you’ll be to use AI to your advantage.
How Marketers Rate Marketing AI Use Cases
Using our AI Score for Marketers assessment tool, we’ve asked hundreds of professionals to rate the value of intelligently automating more than 60 common AI use cases within the 5Ps of AI framework:
All use cases are scored on a 1 - 5 scale based on the same question: “Assuming AI technology could be applied, how valuable would it be for your team to intelligently automate each use case?”
Respondents are guided to consider the potential time and money saved, and the increased probability of achieving business goals.
Here are the top 25 marketing AI use cases, with average rating, according to our analysis of 210 respondents. As you can see, the highest rated use cases were scored between 3 and 4, indicating they are of moderate-to-high value for marketers.
Check out AI Score for Marketers below to explore and rate dozens of AI use cases, and get personalized recommendations for AI-powered vendors. The assessment takes 7 - 10 minutes. Contact information isn’t required to get your results.
Go Deeper on Specific Marketing AI Use Cases
We regularly publish deep dives on specific AI use cases within the marketing industry. These articles will help you better understand what’s possible with AI in different areas of marketing across your organization. We’ll update this section often.