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MAICON 2021: AI in Action Series

Showing real use cases of AI in action, so marketers can do their jobs better, faster and smarter.

AI in Action - Live Event Series

Our AI in Action series is a free, six-part online event in August - September 2021 designed to help marketers understand and apply AI.

Registrants will get a behind-the-scenes look at how AI technology works through educational demonstrations from leading AI-powered technology solutions partners. Learn how to cut through the AI hype to better vet AI-powered marketing technology companies, explore top AI use cases, and discover how to drive real business results through smarter marketing technology. 

While the AI in Action series is a precursor to MAICON 2021, this series is open at no cost to everyone who wants to learn about AI, and experience how it can reduce costs and accelerate revenue in their business.

Learn more about our six dates and register for any and all free events. And share with a colleague so you can learn about AI-powered technology together.

Tuesday, Aug. 24 - 12pm EDT/9am PDT
How to Transform Creative Workflows with AI featuring Celtra

AI in Action headshots

You have a creative team that rivals the best creative teams, but with creative execution comes versioning, resizing, updates, and other rote tasks. While we've automated other marketing workflows, the creative process is still mostly manual. It doesn't need to be. 

Celtra will show use cases on how brands have used AI-powered technology to increase their speed-to-market, improve brand consistency across regions and markets, automate processes for personalization, and best of all, how machine learning is teaching the system how to help you do smarter and faster work so you can focus on creative ideation and creation.

Click on the link below to register for Celtra's August 24 webinar, and you'll also have the ability to register for the other five webinars in our AI in Action series. 

Register Now

 

Wednesday, Aug. 25- 12pm EDT/9am PDT
How to Design an Ethical AI-Powered Marketing Strategy featuring Pandata

1-Jul-27-2021-03-48-35-85-PM

Cal Al-Dhubaib, CEO of Pandata, will explain how to go about designing and building out your own AI-powered solutions with an emphasis on ethics. Ethical AI is no longer an academic conversation – it’s about protecting humans.

You’ll see AI in Action when Pandata shares case studies featuring a health technology enterprise and a Fortune 500 manufacturer that led to revenue and customer growth while safeguarding against bias and unintended consequences. Learn how to:

  • Identify opportunities when designing in-house solutions makes more sense
  • Recognize potential bias and unintended consequences from AI and how to safeguard against them
  • Ask vendors and partners the right questions when designing or implementing a new AI solution 


Click on the link below to register for Pandata's August 25 webinar, and you'll also have the ability to register for the other five webinars in our AI in Action series. 

Register Now


Thursday, Aug. 26 - 12pm EDT/9am PDT

How to Build a Global Customer Experience with AI featuring Lilt

2-Jul-27-2021-03-48-35-85-PM

Transform Your Content into Global Customer Experiences with AI.

Join the Lilt team to learn how today’s most innovative marketing teams are leveraging advancements in machine translation and artificial intelligence to turn their content into not only global customer experiences, but those experiences at scale.

Click on the link below to register for Lilt's August 26 webinar, and you'll also have the ability to register for the other five webinars in our AI in Action series. 

Register Now

 

Tuesday, Aug. 31 - 12pm EDT/9am PDT
How to Drive Language Personalization at Scale with AI featuring Persado

5-Jul-27-2021-05-34-50-47-PM

Alex Olesen, Senior Director of Vertical Strategy at Persado, will explain how language personalization with AI can drive acquisition and growth while building powerful customer experiences.

You’ll see AI in Action as Persado shares case studies from both a leading retailer and a leading financial services company that unlocked new sources of value, insights, and engagement. AI is not just generating content but predicting the language that inspires customers in every moment.

Click on the link below to register for Persado's August 31 webinar, and you'll also have the ability to register for the other five webinars in our AI in Action series. 

Register Now


Wednesday, Sept. 1 - 12pm EDT/9am PDT

How to Create Content with AI featuring MarketMuse

4-Jul-27-2021-05-35-55-82-PM

Jeff Coyle, Co-Founder and Chief Strategy Officer of MarketMuse, will explain how creating content with AI can dramatically cut costs, save time and improve the quality of your content.

You’ll see AI in Action when MarketMuse shares a case study showing how Monday.com used AI-powered marketing technology to exponentially improve rankings while reducing their paid search spend. Learn how they were able to scale the publication cadence, maintain content quality, & increase organic traffic by 1,570%.

Click on the link below to register for MarketMuse's September 1 webinar, and you'll also have the ability to register for the other five webinars in our AI in Action series. 

Register Now


Thursday, Sept. 2 - 12pm EDT/9am PDT

How to Engage and Qualify Your Website Visitors with AI featuring Drift 

drift

Drift’s Director of Business Value, Kyle Bastien, and Lauren Creedon, AI Product Lead, will explain how to best engage your website visitors using the power of AI.

Gone are the days of wasted time and energy. With AI, you can give your visitors the right response at the right time, 24/7.

In this session, you’ll see how AI-powered marketing technology delivers a better, more human, experience for buyers.

Click on the link below to register for Drift's September 2 webinar, and you'll also have the ability to register for the other five webinars in our AI in Action series. 

Register Now