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Sandie Young

Sandie Young was formerly the Director of Marketing at Ready North. She started at the agency during the summer of 2012, with experience in magazine journalism and a passion for content marketing. Sandie is a graduate of Ohio University, with a Bachelor of Science from the E.W. Scripps School of Journalism.

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April 12, 2021

Pattern89 CEO Talks AI, Advertising & Creative Decisions (Private Coaching Session)

Learn more about Pattern89 and what it has to offer when R.J. Taylor sits down with us and discusses the roles AI plays in advertising.

April 2, 2021

[The Marketing AI Show: Episode 9] SEO Expert Talks AI Use Cases & Career Advancement

In this episode of The Marketing AI Show, host Paul Roetzer sits down with Britney Muller, Founder of Data Science 101 and former senior SEO scientist with Moz. Read the post to learn more about the show!

March 31, 2021

[The Marketing AI Show: Episode 8] How HubSpot Uses AI to Help Businesses Grow Better

In a new podcast episode from the Marketing AI Show, HubSpot’s Kevin Walsh gives us an inside look at how HubSpot thinks about AI.

March 17, 2021

How Marketers Can Start Using Natural Language Generation (Private Coaching Session)

This post offers an inside look into the latest, exclusive members-only session with Jeff Coyle, Co-Founder and Chief Strategy Officer, MarketMuse. During the session, Jeff discussed current and future trends surrounding Natural Language Generation.

March 16, 2021

3 Ways to Use AI and Automation to Simplify Podcasting

AI and marketing automation dramatically improved our podcasting process. Keep reading for a few of the technologies that improved our team efficiencies, and helped us with episode ideation.

March 10, 2021

[The Marketing AI Show: Episode 7] How to Leverage Conversational AI to Accelerate Revenue

In a new podcast episode from the Marketing AI Show, explore how to use conversational marketing to drive pipeline that closes faster.

March 4, 2021

[Webinar] How to Use AI to Inspire Your Creative Process

During the webinar on April 14 at 12 p.m. ET, Persado CMO, Amy Heidersbach, will unveil key findings from its 2021 State of AI and Creativity Study.

February 18, 2021

[Webinar] How to Use AI to Make Your Brand More Human in 2021

Join us on March 3 at 12 p.m. ET as Cal Al-Dhubaib, CEO & AI Evangelist, Pandata, discusses how innovative marketers are using AI to monetize their data and safeguard their brand.

February 12, 2021

AI Academy Instructors Explain How To Get Started with Voice Strategy

This post showcases the members-only session with Scot and Susan Westwater (Pragmatic Digital). The co-founders discussed the current opportunities for marketers in voice search and strategy.

February 10, 2021

[The Marketing AI Show: Episode 6] 10 Key Findings from the State of Marketing AI Report

In this episode of The Marketing AI Show podcast, Paul Roetzer, Founder and CEO, Marketing AI Institute, and Mike Kaput, Chief Content Officer, Marketing AI Institute, dive deep into 10 key findings from the State of the Industry Report.

February 3, 2021

[The Marketing AI Show: Episode 5] Marketing AI Innovation That Could Change Everything

Executive Director of Innovation at Sub Rosa, Harry Syed, joined Paul Roetzer on The Marketing AI Show to discuss the future of marketing transformation.

January 21, 2021

[The Marketing AI Show: Episode 3] Can AI Create Content?

You can now listen to the first four episodes of The Marketing AI Show podcast on your favorite podcast app. Read this blog post for more on what to expect in episode three: Can AI Create Content?

January 20, 2021

[The Marketing AI Show: Episode 2] Microsoft Exec Covers Conversational AI

You can now listen to the first four episodes of The Marketing AI Show podcast on your favorite podcast app. Read this blog post for more on what to expect in episode two.

January 19, 2021

2021 State of Marketing AI Report: Entering the Age of Intelligent Automation [WEBINAR]

Hosted by Paul Roetzer, Founder and CEO, Marketing AI Institute, the webinar will feature top takeaways from the report, plus what it means for marketers moving forward. Join us on Feb. 4 at 12 p.m. ET for unparalleled insights into the awareness, understanding, and adoption of AI throughout the marketing industry.

January 19, 2021

[The Marketing AI Show: Episode 1] Salesforce Leader Discusses the Post-AI Consumer

You can now listen to the first four episodes of The Marketing AI Show podcast on your favorite podcast app. Read this blog post for more on what to expect in episode one.

January 15, 2021

AI Academy Instructor Digs into AI & Data Science

This post offers an inside look into the latest, exclusive members-only session with Cal Al-Dhubaib, CEO, Pandata.

December 11, 2020

AI Academy Instructor Jessica Miller Discusses the Intelligently Automated Agency

This post offers an inside look into the latest, exclusive members-only session with Jessica Miller (@jessica_joellen), General Manager, PR 20/20.

November 25, 2020

[Webinar] Deploy Smarter Ads with AI

Join Marketing AI Institute and Pattern89 for an exclusive webinar on Dec. 9, 2020 that shows you how to use AI to predict your top-performing marketing creative.

November 17, 2020

AI Academy Experts Discuss Machine Learning in New Ask Me Anything Session

This post offers an inside look into the latest, exclusive members-only session with Jim Sterne, President, Target Marketing of Santa Barbara. During the session, we discussed the benefits of machine learning.

November 5, 2020

[Webinar] Grow Smarter with HubSpot + AI

Join Marketing AI Institute, PR 20/20 and HubSpot for an exclusive webinar that teaches you how to grow better, and grow smarter, with HubSpot and AI.

October 21, 2020

Here’s What’s New in AI Academy for Marketers

Here’s what’s new in Q3 for Members of AI Academy for Marketers, including monthly pricing and a new certification course!

October 20, 2020

Transform Your Marketing Using AI and Data [WEBINAR]

Join Marketing AI Institute and Mobilewalla for an exclusive webinar that teaches you how to harness AI and data for business success.

October 19, 2020

How to Buy Smarter Marketing Technology [WEBINAR]

To see how the Marketer-to-Machine Scale could work for you, join us for the webinar—led by Paul Roetzer, Founder and CEO, Marketing AI Institute—on October 15 at 12 PM ET.

August 13, 2020

Inside the AI Academy for Marketers Members-Only Community

AI Academy for Marketers offers a private, members-only Slack community to ensure our members feel supported along their educational journey.

August 10, 2020

AI Academy for Marketers: Inside the Ask Me Anything Program

The AI Academy for Marketers Ask Me Anything members-only program kicks off next week!

July 29, 2020

Continue Your Marketing AI Education with Professional Certification Courses

The AI Academy for Marketers Certification program was built to give marketers the tools they need to understand and execute complex marketing AI topics.

May 13, 2020

19 Short Courses Coming to AI Academy for Marketers

Check out the are the first 20 Short Courses (30-60 minute sessions) coming to the AI Academy for Marketers in July.

April 20, 2020

Watch Mitch Joel's Keynote from MAICON: Hello, Voice (Video)

Mitch Joel joined us at the inaugural Marketing AI Conference (MAICON) to discuss the proliferation of voice assistants and smart audio. Watch the full video now.

March 4, 2020

Live Interviews from MAICON: What Does the Future of Marketing Look Like? (Podcast Series)

Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, Paul interviews Tameka Vasquez and David Meerman Scott on the future of marketing.

February 27, 2020

It’s Here: Announcing the First Round of MAICON 2020 Sessions & Speakers

The MAICON 2020 agenda is live! And, it features top speakers from companies including IDC, Microsoft, Northwestern University, Persado, Salesforce, Sears, and more.

February 26, 2020

Live Interviews from MAICON: Develop Your Brand Voice (Podcast Series)

Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, Mitch Joel explains how to develop your brand voice strategy.

February 11, 2020

Live Interviews from MAICON: Optimize Your Approach to Content and Email (Podcast Series)

Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, two MAICON speakers discuss how to get started with marketing AI—specifically with content and email.

January 31, 2020

Live Interviews from the Marketing AI Conference: Defining the Boundaries of AI (Podcast Series)

Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, two MAICON speakers discuss the boundaries of artificial intelligence.

January 15, 2020

Watch Chris Penn's Keynote from MAICON: Become an AI-Enabled Company (Video)

Christopher Penn joined us at the inaugural Marketing AI Conference (MAICON) to discuss how artificial intelligence (AI) will change marketing forever. Watch the full video now.

December 3, 2019

Watch Angela Pham's Keynote from MAICON: How to Talk to Users in a Machine Learning World (Video)

In her talk at the Marketing AI Conference (MAICON), Angela Pham, UX Content Strategist for Facebook, discussed “How to Talk to Users in a Machine Learning World.” Watch the full video here.

November 12, 2019

Watch Karen Hao's Session from MAICON: What Is AI? (Video)

In her talk at the Marketing AI Conference, Karen Hao of MIT Technology Review discussed, “What is AI?” Watch the full video here.

October 23, 2019

Piloting AI: Get Started with Artificial Intelligence [Nov. 19 Webinar]

In anticipation of your 2020 business planning, we are offering a free webinar, Piloting AI: Get Started with Artificial Intelligence, on Nov. 19 at 12 p.m. ET.

October 8, 2019

Become a Marketing AI Pioneer (MAICON Opening Keynote Video)

In case you missed the inaugural Marketing AI Conference (MAICON) this past July, Paul Roetzer’s opening keynote laid the foundation for marketers getting started. Watch the full video to become a marketing AI pioneer.

September 17, 2019

Marketing Artificial Intelligence Conference (MAICON) 2020 Sponsorship Kit Now Available

Connect your marketing AI technology or service to an ever-growing community of marketing leaders seeking to drive change in their organizations. Request the Marketing Artificial Intelligence Conference (MAICON) 2020 sponsorship kit today for details.

August 8, 2019

Why MAICON Matters: From the Speakers’ Perspectives (VIDEO)

At the Marketing Artificial Intelligence Conference (MAICON) July 16 - 18, we chatted with a few of the speakers about their experiences at the event. Watch the full video.

July 11, 2019

MAICON Sponsors You Won't Want to Miss—And Where to Find Them

Are you prepared for MAICON 2019? Get to know this year’s most anticipated sponsors and scope out the best booths to visit.

July 9, 2019

5 Speakers Hitting the Main Stage at MAICON

Read this post for a preview of five speakers taking the main stage at MAICON.

July 8, 2019

9 Can’t-Miss Features in the Marketing Artificial Intelligence Conference (MAICON) Mobile App

Download the MAICON 2019 mobile app to get the most out of the conference. Create your agenda, network with other attendees, and more.

June 14, 2019

The Future Is Marketer + Machine (Marketing AI Conference Video)

In this video, MAICON creator Paul Roetzer sat down with speaker Tameka Vasquez to learn more about her conference topic, “Don’t Let Them Scare You, The Future is Marketer + Machine.”

June 13, 2019

10 Truths About Marketing Artificial Intelligence

In this post, we’ve curated 10 quotes from Marketing Artificial Intelligence Conference (MAICON) speakers on the current and future potential of AI.

June 12, 2019

One Step Ahead: Build a Competitive Intelligence Strategy for Your Business

Ellie Mirman, CMO at Crayon, shares with us How to Build a Competitive Intelligence Strategy.

June 7, 2019

Harness AI to Empower Your Sales Team

Understand how to leverage artificial intelligence in marketing to empower your sales team.

June 6, 2019

Is Your Marketing AI Project Doomed to Fail?

Understand how to better structure your marketing artificial intelligence projects by learning from industry pitfalls.

May 30, 2019

Start Down the Path to More Intelligent Marketing

We sat down with Sara Hocking, a self-dubbed “regular” marketer who incorporated AI at Grant Thornton LLP, to discuss her journey to piloting AI. See her at MAICON July 16-19, 2019.

May 29, 2019

How to Achieve 1:1 Marketing at Scale with AI (Video Q&A)

Thanks to advancements in marketing AI, we can use content marketing to make the experience more personal and relevant than ever before.

May 22, 2019

What’s Stopping Marketers from Getting Started with AI?

Artificial intelligence (AI) in marketing is a game changer. But, it’s also intimidating. That’s what Carl Schmidt will address at the Marketing AI Conference (MAICON) this July in Cleveland.

May 20, 2019

Supercharge Your Sales with AI (Featuring Pam Didner)

Pam Didner overviews how marketers can supercharge their efforts by utilizing artificial intelligence for different sales stages. Find out more in her MAICON workshop "How to Leverage AI for Sales Enablement."

January 2, 2019

[Webinar] Learn How to Develop An Intelligent Attribution Model

Attribution modeling is the solution to demonstrate marketing’s impact on your business's bottom line. Join us on Feb. 18 at 11 a.m. ET as Trust Insights co-founders Katie Robbert and Christopher Penn lead you through three different types of attribution models.