The Future is Marketer + Machine [MAICON 2019 Opening Video]
“AI is probably the most important thing humanity has ever worked on. I think of it as something more profound than electricity or fire.” — Sundar Pichai, Google CEO
Your life is AI-assisted, and your marketing will be too.
You use artificial intelligence dozens of times every day.
Gmail finishes your sentences.
Netflix recommends shows and movies.
Facebook tags your photos and curates your newsfeed.
Amazon predicts your next purchase.
Spotify learns the music you love.
Google Maps routes you to your destination.
Alexa and Siri answer your questions.
Apple unlocks the iPhone by scanning your face.
You don’t care that AI powers these experiences.
But, you do appreciate the convenience and personalization.
These same technologies are accelerating marketing toward an intelligently automated future.
AI has the power to transform our businesses, and our careers.
But, many marketers don’t know where to start.
Others are afraid of the unknown.
We are in a rare position to create change. To reinvent what it means to be a marketer.
This is your chance to be a pioneer.
Don’t wait for the marketing world to get smarter around you.
Take the initiative now to understand, pilot and scale AI.
That’s why we are here.
We are the change agents in our organizations—illuminating a more intelligent, yet more human, future.
The future is marketer + machine.
And the future is now.
Together, we will explore the next frontier in digital marketing transformation.
Are you ready?
Welcome to the Marketing Artificial Intelligence Conference (MAICON).
"Those who can imagine anything, can create the impossible." — Alan Turing
About Paul Roetzer
Paul Roetzer (@paulroetzer) is founder of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.