Artificial intelligence is getting smarter, faster, and cheaper, bringing the disruptive power of machine learning and cognitive computing to the marketing industry. Many tasks commonly performed by marketers are being augmented by AI.
Consider how much time your marketing team spends reviewing analytics, creating performance reports, drafting social media updates, determining blog post topics, copywriting, building strategy, and allocating resources.
Now imagine if machines performed the majority of those activities and a marketer’s primary role was to enhance rather than create.
The future may be closer than you think.
PR 20/20 launched the Marketing Artificial Intelligence Institute in November 2016. Since that time, we’ve published more than 250 blog posts designed to make AI approachable and actionable for marketers, and our founder, Paul Roetzer, has given more than 50 AI presentations at industry conferences and corporate events.
As part of the content strategy, we’ve written Spotlights on 40+ AI-powered marketing technology companies with more than $1 billion in combined funding, which you can learn about through our free, ungated tools—AI Score for Marketers and The Marketing AI Buyer’s Guide.
Our growth has been made possible by a collection of industry benefactors who share our vision for a more intelligently automated future, and support our mission to make AI approachable and actionable for marketers.