AI makes things more convenient, more simple, and more personalized. And, the real magic of AI is that consumers often have no idea it’s there. Things just work, better.
Marketers who take the initiative to understand AI and find AI-powered solutions to business challenges will be able to intelligently automate time-intensive, data-driven activities; unearth hidden insights in analytics; activate unused data; augment predictive capabilities; and execute personalized campaigns of unprecedented complexity that drive meaningful business results.
But, how do you get started?
How do you figure out which use cases to prioritize? And, how do you navigate the hundreds of vendors touting AI, machine learning, and deep learning capabilities?
Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON)—an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 16 - 18, 2019.
Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised?
Gartner forecasts global business value derived from AI is projected to reach $1.9 trillion in 2019, ramping up to $3.9 trillion in 2022 through three primary sources of customer experience, cost reduction, and new revenue.
Meanwhile, McKinsey Global Institute projects up to a $6 trillion impact of AI and other analytics on marketing and sales, including the areas of pricing and promotion ($1.9T), customer service management ($1.0T), next product to buy/individualized offering ($1.0T), customer acquisition/lead generation ($0.7T), marketing budget allocation ($0.6T), churn reduction ($0.38T), and channel management ($0.32T).
MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes, and breakout sessions. You’ll learn what’s possible now, and in the near future, through the eyes of the marketers, analysts, and AI experts who are leading the way.
Attendees will hear from speakers who are driving real business value with AI across industries and marketing functions. Session themes will include:
The event is designed for marketing change agents and leaders of agencies, enterprises, and higher-education institutions.
The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.
MAICON largely caters to non-technical audiences, meaning you do not need a background in data science or programming to understand and apply what you learn. The attendees who will benefit most from the conference include:
For a limited time, special discounted pricing is available for change agents and leaders interested in attending MAICON.
The links below will help you learn more about MAICON, why it matters, and how to plan your trip to the conference.