Agenda Tracks | MAICON

Given how rapidly the COVID-19 outbreak is evolving across the globe, MAICON 2020 has been cancelled. MAICON will return July 13 - 15, 2021 to the Huntington Convention Center of Cleveland.

Don't wait until 2021 to start learning! AI Academy for Marketers is an online education platform that features on-demand access to 30+ Courses and Certificates. (Coming July 2020). Learn more.

Plan Your MAICON Agenda

To help you better plan your sessions and time at MAICON, we introduced a track-based model this year. Programming spans seven tracks: Business of AI, Advertising, Content Marketing, Conversational, Data & Analytics, Email Marketing and Wildcard (Research/Sales/Search/Social Media). Each track is designed to deep dive into a specific topic area through a mix of solo presentations, panels and case study sessions.

Business of AI Track, July 15-16

The Business of AI track covers the high-level organizational issues facing marketers tasked with AI implementation. This includes topics such as: bias, compliance, culture, ethics, humanization of brands, jobs, digital transformation, adoption and privacy. Sessions include:

AI in Marketing, a To-Do List [solo]
Assessing and Mitigating Bias in Marketing AI [solo]
How to Evaluate Third-Party Vendors' AI/ML Claims [solo]
Privacy & Profits in 2020: Putting AI to Work [solo]
The 5 Critical Success Factors for AI Implementation [solo]
CMO + ???: The Marketing Organization of the Future [fireside chat]
How to Partner with Universities to Pilot and Scale AI [solo]
3 Misconceptions of AI and What to Do About Them [solo]

Content Marketing Track, July 15

From research and planning to production and performance monitoring, content marketing is one of the top areas in the industry where we're seeing AI make an impact. In this track, learn how AI can help you produce stronger, more effective content quicker. Sessions include:

5 Applications of AI for Content Marketers [solo]
The State of Natural Language Generation [solo]
Personalization at Scale: An AI-Powered Approach [case study]
TBA [panel]

Conversational AI Track, July 15

AI can help augment our human abilities to better connect us with consumers in more personal, meaningful ways. Sessions in our conversational AI track touch on how voice and chat assistants can help marketers and salespeople scale outreach, personalize communications and, ultimately, meet prospects where they are. Sessions include:

Optimizing for Conversational AI in Search [solo]
TBA [solo]
TBA [case study]
TBA [panel]

Wildcard Track, July 15

The Wildcard track spans the topics of sales, social, search and research with a series of panels, designed to give you multiple perspectives of what's possible with AI in each of these disciplines. Sessions include:

Sales Acceleration: How to Enhance Your Sales Team and Close More Business with AI [panel]
Social Media Marketing: How to Monitor, Engage and Influence Audiences with AI [panel]
Search: How AI Is Transforming How Consumers Search and Answers Are Surfaced [panel]
Research: Better Understand Customers, Competitors and Market Dynamics with AI-Driven Insights [panel]

Related reads >>

Advertising Track, July 16

AI is transforming what is possible in the world of advertising at every level, from ad creation to audience targeting to ad buying. Sessions in this track will touch on the impact of AI on digital advertising and the careers of marketers who plan and run ad campaigns. Sessions include:

Beauty is in the Eye of the Algorithm [solo]
4 Free Easy Ways to Get Started with AI and Machine Learning in Google Ads and Analytics [solo]
How to Achieve Actual Business Outcomes with Native Advertising [case study]
TBA [panel]

Data & Analytics Track, July 16

Track sponsored by Pandata

The underlying engine behind AI applications is data. Sessions in this track touch on what data is needed, how to manage that data, and how data can be used to fuel growth. Sessions include:

How AI-Powered Data Can Help Brands Connect to Culture and Drive Growth [solo]
How to Use AI If You're Small or Don't Have Data [solo]
Developing a Metrics-Driven Governance Playbook [solo]
Data and the Next Decade: What to Expect and How to Prepare [solo]

Email Marketing Track, July 16

Track sponsored by rasa.io

AI gives email marketers the capability to run a bunch of little experiments, and make predictions and decisions based on data—at scale. In this track, learn how you can use AI to improve email subject lines, optimize send time, and more. Sessions include:

TBA [solo]
TBA [solo]
TBA [case study]
Exploring Use Cases and Technologies for Email & AI [panel]

View the full agenda.

Tracks

MAICON will return July 13 - 15, 2021 to the Huntington Convention Center of Cleveland.

Plan Your MAICON Agenda

Business of AI Track, July 15-16

AI in Marketing, a To-Do List [solo]

Assessing and Mitigating Bias in Marketing AI [solo]

How to Evaluate Third-Party Vendors' AI/ML Claims [solo]

Privacy & Profits in 2020: Putting AI to Work [solo]

The 5 Critical Success Factors for AI Implementation [solo]

CMO + ???: The Marketing Organization of the Future [fireside chat]

How to Partner with Universities to Pilot and Scale AI [solo]

Content Marketing Track, July 15

5 Applications of AI for Content Marketers [solo]

The State of Natural Language Generation [solo]

Personalization at Scale: An AI-Powered Approach [case study]

TBA [panel]

Conversational AI Track, July 15

Optimizing for Conversational AI in Search [solo]

Wildcard Track, July 15

Sales Acceleration: How to Enhance Your Sales Team and Close More Business with AI [panel]

Social Media Marketing: How to Monitor, Engage and Influence Audiences with AI [panel]

Search: How AI Is Transforming How Consumers Search and Answers Are Surfaced [panel]

Research: Better Understand Customers, Competitors and Market Dynamics with AI-Driven Insights [panel]

Advertising Track, July 16

Beauty is in the Eye of the Algorithm [solo]

4 Free Easy Ways to Get Started with AI and Machine Learning in Google Ads and Analytics [solo]

Data & Analytics Track, July 16

Track sponsored by Pandata

How AI-Powered Data Can Help Brands Connect to Culture and Drive Growth [solo]

How to Use AI If You're Small or Don't Have Data [solo]

Developing a Metrics-Driven Governance Playbook [solo]

Data and the Next Decade: What to Expect and How to Prepare [solo]

Email Marketing Track, July 16

Track sponsored by rasa.io

Exploring Use Cases and Technologies for Email & AI [panel]

NEW: Don't wait until 2021 to start learning! AI Academy for Marketers is an online education platform that features on-demand access to 30+ AI Courses and Certificates (coming July 2020).