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Dia Dalsky

Dia Dalsky was formerly the director of culture and a senior consultant at PR 20/20.

Blog Feature

Industry Reports

Is Enterprise Marketing Adapting to Meet New Expectations? [IBM REPORT]

By: Dia Dalsky
May 1st, 2014

CMO Interviews Shed Light on Progress Seen in Integrated Marketing Last month, IBM released an updated report, Stepping up to the challenge: CMO insights from the Global C-Suite Study, which provides insights into progress being made in enterprise marketing, the distinct profiles of today’s CMOs, and the exact actions needed for one to become a true digital pacesetter. Now in its 17th installment, the report builds upon data from more than 23,000 interviews dating back to 2003. The March 2014 report, however, focuses on recent interviews with 524 CMOs centered around how they are helping enterprise organizations become more “customer-activated.” Below are several highlights from the report, including key figures related to progress made and the opportunities still yet to be seen.

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Marketing Team

How to Train Your Existing Marketing Team

By: Dia Dalsky
March 26th, 2014

According to 318 respondents included in The 2014 Marketing Score Report, “Organizations lack confidence in their internal marketing teams, which are particularly weak in key digital marketing skills.” With an average section score of 47%, some of the most highly valued digital skills—social media, data analysis, lead management/ nurturing and mobile strategy—were rated as weaknesses.

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Marketing Performance | Marketing Strategy

Evaluate Your 2014 Marketing Plan

By: Dia Dalsky
February 12th, 2014

When your marketing, sales and executive teams met to discuss the 2014 strategy, how did you evaluate marketing’s 2013 performance?

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Social

Does Your Organization Build Relationships, and Bring Value, Through Social Media?

By: Dia Dalsky
October 8th, 2013

Social media has changed the way we do business, engage, gather information, and evolve and experience our culture. When we check-in, post updates, Tweet, and connect with brands and individuals through online communities, we share knowledge and experiences with the circles most relevant to our personal and professional lives.

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Marketing Assessment | Marketing Cores

10 Marketing Cores that Drive Performance

By: Dia Dalsky
May 14th, 2013

A thorough assessment of your marketing foundation is essential to devising marketing strategies, selecting the right agency partners and allocating resources.

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Marketing Assessment | audiences

Stay Connected: Top 9 Marketing Audiences

By: Dia Dalsky
March 18th, 2013

In business and in life, relationships are everything. And, how effectively you build and nurture relationships with your target audiences can determine your organization’s ability to grow a talented team, build a strong brand, gain exposure in priority markets, impact the bottom line and establish customer loyalty.

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Marketing Performance | Marketing Resources | Marketing Assessment

15 Skills of the Modern Marketing Team

By: Dia Dalsky
February 25th, 2013

“To be successful nowadays, you need have both a breadth and depth of skills. You have to know what to ask for and how it’s done. Without both of these capabilities, you’re prone to be less efficient than a colleague or competitor who does." — Jamie Steven (@jamies), SEOmoz, Every Marketer Should be Technical 

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Marketing Assessment

How to Share Your Marketing Score Assessment Results

By: Dia Dalsky
January 30th, 2013

The most valuable takeaway for Marketing Score respondents, other than kicking your creative marketing wheels into gear, is the report at the end of the assessment. The report is a section-by-section breakdown of your score, designed to benchmark your current performance and fuel conversations that will improve your existing marketing program.

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Marketing Assessment

Marketing Score: An Overview of the 10-Part Assessment

By: Dia Dalsky
January 23rd, 2013

Like any aspect of an organization, marketing is impacted by other areas of the business, such as allocated budget, business goals, competency of team members, effectiveness of communications, integration with sales, utilization of technology, etc.  

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Marketing Assessment

How to Take Marketing Score to Evaluate Your Organization's Marketing

By: Dia Dalsky
January 16th, 2013

If you haven’t already taken Marketing Score, or if you’re interested in learning more about how to take the 10-part assessment, read the following tutorial, or watch the brief demo featured at the end of this post.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.