Marketing Score uses 132 factors across 10 sections to help you conduct a subjective assessment of your business, and your marketing program. Let’s be honest, it’s a lot to digest.
That’s why we’re introducing Marketing Score Briefs, a new way for members to take action after the assessment. Marketing Score Briefs include free, personalized support to analyze reports, and put action plans in place.
Briefs are one-on-one, members-only reviews and strategy sessions conducted via GoToMeeting. They include a 30-minute convo with a PR 20/20 consultant to discuss your Marketing Score report. We’ll even send you an executive summary, based on your assessment, with key findings and recommended priority actions.
The goal is to help you move your marketing forward, and drive improved performance, through Marketing Score.
So, What’s the Catch?
The assessment tool is only the beginning for Marketing Score. We’re building a marketing intelligence engine, which will automate personalized recommendations based on company size, growth goals, industry, revenue, marketing budget and more.
That engine requires logic (or rules). We’re actively developing that logic, but conversations with members help give us greater perspective and context to build a more valuable product.
So, there isn’t really a catch. We’ll give you 30 minutes of our time to talk marketing strategy for your company, and in return, you’ll help us a build a more useful, relevant and intelligent solution.
About Paul Roetzer
Paul Roetzer (@paulroetzer) is founder of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score.
Connect with Paul Roetzer
Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.