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Introducing Marketing Score Briefs
Blog Feature

By: Paul Roetzer

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May 9th, 2013

Introducing Marketing Score Briefs

Marketing Strategy | Marketing Assessment

Free Marketing Strategy Sessions for Members

Marketing Score uses 132 factors across 10 sections to help you conduct a subjective assessment of your business, and your marketing program. Let’s be honest, it’s a lot to digest.


That’s why we’re introducing Marketing Score Briefs, a new way for members to take action after the assessment. Marketing Score Briefs include free, personalized support to analyze reports, and put action plans in place.

Briefs are one-on-one, members-only reviews and strategy sessions conducted via GoToMeeting. They include a 30-minute convo with a PR 20/20 consultant to discuss your Marketing Score report. We’ll even send you an executive summary, based on your assessment, with key findings and recommended priority actions.

(Not a Marketing Score member yet? Sign up free here.)

The goal is to help you move your marketing forward, and drive improved performance, through Marketing Score.

So, What’s the Catch?

The assessment tool is only the beginning for Marketing Score. We’re building a marketing intelligence engine, which will automate personalized recommendations based on company size, growth goals, industry, revenue, marketing budget and more.

That engine requires logic (or rules). We’re actively developing that logic, but conversations with members help give us greater perspective and context to build a more valuable product.

So, there isn’t really a catch. We’ll give you 30 minutes of our time to talk marketing strategy for your company, and in return, you’ll help us a build a more useful, relevant and intelligent solution.

About Paul Roetzer

Paul Roetzer (@paulroetzer) is founder of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

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