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Marketing Performance | Marketing Resources | Marketing Assessment

Register to Receive PR 20/20's Free Marketing Score Report

By: Jessica Miller
August 19th, 2013

This fall, PR 20/20 will publish its inaugural Marketing Score Report based on more than 300 responses to Marketing Score, a free, 132-factor online marketing assessment.

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Marketing Assessment | PR

11 Ways to Power Your Public Relations Program

By: Jessica Miller
August 18th, 2013

Relationships are at the core of any successful marketing campaign, and public relations (PR) is designed to help organizations communicate with those they care about most, including: analysts, customers, employees, influencers, media and partners. 

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Marketing Technology | Marketing Assessment

10 Must-Have Marketing Technologies

By: Jessica Miller
May 30th, 2013

Section 7 of the Marketing Score assessment evaluates marketing technology, as having access to and an overall comfort with different marketing technologies is critical to integrated, results-driven performance.

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Marketing Assessment | Marketing Cores

10 Marketing Cores that Drive Performance

By: Dia Dalsky
May 14th, 2013

A thorough assessment of your marketing foundation is essential to devising marketing strategies, selecting the right agency partners and allocating resources.

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Marketing Strategy | Marketing Assessment

Introducing Marketing Score Briefs

By: Paul Roetzer
May 9th, 2013

Free Marketing Strategy Sessions for Members Marketing Score uses 132 factors across 10 sections to help you conduct a subjective assessment of your business, and your marketing program. Let’s be honest, it’s a lot to digest.

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Marketing Assessment | audiences

Stay Connected: Top 9 Marketing Audiences

By: Dia Dalsky
March 18th, 2013

In business and in life, relationships are everything. And, how effectively you build and nurture relationships with your target audiences can determine your organization’s ability to grow a talented team, build a strong brand, gain exposure in priority markets, impact the bottom line and establish customer loyalty.

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Marketing Strategy | Marketing Assessment | Business Cores

15 Business Basics that Impact Overall Marketing Success

By: Jessica Miller
February 28th, 2013

The first section of the Marketing Score assessment focuses on business cores, as these factors are the fundamental building blocks of an organization and brand. Use Marketing Score to benchmark your organization’s business foundations, and fuel meaningful conversations between marketing and management.

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Marketing Performance | Marketing Resources | Marketing Assessment

15 Skills of the Modern Marketing Team

By: Dia Dalsky
February 25th, 2013

“To be successful nowadays, you need have both a breadth and depth of skills. You have to know what to ask for and how it’s done. Without both of these capabilities, you’re prone to be less efficient than a colleague or competitor who does." — Jamie Steven (@jamies), SEOmoz, Every Marketer Should be Technical 

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Marketing Assessment

How to Share Your Marketing Score Assessment Results

By: Dia Dalsky
January 30th, 2013

The most valuable takeaway for Marketing Score respondents, other than kicking your creative marketing wheels into gear, is the report at the end of the assessment. The report is a section-by-section breakdown of your score, designed to benchmark your current performance and fuel conversations that will improve your existing marketing program.

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Marketing Assessment

Marketing Score: An Overview of the 10-Part Assessment

By: Dia Dalsky
January 23rd, 2013

Like any aspect of an organization, marketing is impacted by other areas of the business, such as allocated budget, business goals, competency of team members, effectiveness of communications, integration with sales, utilization of technology, etc.  

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.