<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2006193252832260&amp;ev=PageView&amp;noscript=1">

Test New Blog

test-blog

Blog Feature

Business | Marketing Performance | Industry Reports

Work Core Business Strength into Marketing Strategy and Performance

By: Jessica Miller
May 14th, 2014

When the PR 20/20 team evaluated Marketing Score assessment responses from more than 300 marketers, executives and entrepreneurs at the end of last year, Business Cores and Marketing Cores led as highest rated sections, at 63% and 56% respectively. 

Read More

Share

Blog Feature

Marketing Performance | Industry Reports

New CMO Responsibilities: Topline Growth, Customer Experience & More [REPORT]

By: Jessica Miller
April 16th, 2014

Earlier this month, CMO Club and Salesforce ExactTarget Marketing Cloud released a report that identifies 5 key priorities for CMOs, Bridging the Digital Divide: How CMOs Can Rise to Meet Five Expanding Expectations. Findings were based on a survey of 228 global marketing leaders, conducted by Deloitte.

Read More

Share

Blog Feature

Marketing Performance | Marketing Strategy

Misaligned Marketing Expectations?

By: Jessica Miller
February 19th, 2014

3 Tips to Better Align Marketing Budget & Revenue Growth Goals One of the most fascinating slides (in my opinion) within The 2014 Marketing Score Report, tells the tale of an inverse relationship between marketing budget and revenue goals. 

Read More

Share

Blog Feature

Marketing Performance | Marketing Strategy

Evaluate Your 2014 Marketing Plan

By: Dia Dalsky
February 12th, 2014

When your marketing, sales and executive teams met to discuss the 2014 strategy, how did you evaluate marketing’s 2013 performance?

Read More

Share

Blog Feature

Marketing Performance | Marketing Strategy

How To Define Critical KPIs Across the Marketing Funnel

By: Jessica Miller
January 30th, 2014

The latest in digital technology enables marketers to measure performance across all activities. Yet, it's become a daunting task rather than an opportunity to continually assess and evolve strategies. According to Adobe’s Digital Distress report, 76% of marketers believe measurement is important, yet only 29% believe they are doing it well.

Read More

Share

Blog Feature

Lead Generation | Marketing Performance

Leads & Sales: Marketers‚ Top Goals for 2014

By: Jessica Miller
January 23rd, 2014

According to The 2014 Marketing Score Report, marketers, executives and entrepreneurs’ highest priority goals are to generate leads (86%) and to convert leads into sales (85%). 

Read More

Share

Blog Feature

Content | Marketing Performance | Marketing Strategy

How Does Your Content Marketing Compare?

By: Taylor Radey
January 16th, 2014

If you could rate your organization’s content marketing on a scale from 1-10, what score would you give? If you could look at the whole of what your team has produced—blog posts, white papers, case studies, ebooks—and compare it to marketers across the country and around the world, how would it hold up?

Read More

Share

Blog Feature

Marketing Performance | Industry Reports | Marketing Team

Marketing Talent: How to Know If You're a Leading Marketer

By: Jessica Miller
October 4th, 2013

Earlier this year, The State of Marketing 2013: IBM’s Global Survey of Marketers, introduced marketers to the idea that traditional marketing demands are shifting, and leading marketers now have a hand in—and are being held more accountable for—the overall customer experience.

Read More

Share

Blog Feature

Marketing Performance | Marketing Resources | Marketing Assessment

Register to Receive PR 20/20's Free Marketing Score Report

By: Jessica Miller
August 19th, 2013

This fall, PR 20/20 will publish its inaugural Marketing Score Report based on more than 300 responses to Marketing Score, a free, 132-factor online marketing assessment.

Read More

Share

Blog Feature

Marketing Performance | Lead Sources

18 Possible Lead Sources Your Organization Needs to Measure

By: Jessica Miller
July 15th, 2013

Where do your organizations’ best leads and sales originate?

Read More

Share

Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.