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Marketing Team

How to Train Your Existing Marketing Team

By: Dia Dalsky
March 26th, 2014

According to 318 respondents included in The 2014 Marketing Score Report, “Organizations lack confidence in their internal marketing teams, which are particularly weak in key digital marketing skills.” With an average section score of 47%, some of the most highly valued digital skills—social media, data analysis, lead management/ nurturing and mobile strategy—were rated as weaknesses.

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Marketing Performance | Industry Reports | Marketing Team

Marketing Talent: How to Know If You're a Leading Marketer

By: Jessica Miller
October 4th, 2013

Earlier this year, The State of Marketing 2013: IBM’s Global Survey of Marketers, introduced marketers to the idea that traditional marketing demands are shifting, and leading marketers now have a hand in—and are being held more accountable for—the overall customer experience.

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Marketing Performance | Marketing Team | webinar

Modern Marketing Team Resources [ebook + webinar]

By: Jessica Miller
April 5th, 2013

IDC predicts that this year, more than half of all new marketing hires will have a technical background. (source)

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.