Last week’s inaugural MarTech conference brought nearly 400 attendees to a sold-out venue in Boston. The conference showed the progress and potential of a new breed of marketer: the chief marketing technologist. Our team’s expectations were certainly met. The program included a mix of marketing and tech strategy, how different organizations implement technologies, lessons learned along the way, and growth hacks for making it all work.
Each year, Mary Meeker, lauded venture capitalist at Kleiner Perkins Caulfield & Byers, presents a highly researched picture of the growth, trends and adoption rates that are reshaping the tech industry. This year’s report isn’t just for angel investors with equity stakes in hot startups. It’s a valuable primer for marketing technologists everywhere. But we know marketers are busy managing increasingly complex roles, tools and channels. So we analyzed Meeker’s 164-slide 2014 Internet Trends report and extracted the most valuable takeaways.
The content to marketer relationship is probably a lot like the one you have with your iPhone. You can’t go anywhere without it. Content drives marketing activities. It’s the eloquent middleman between your brand and your consumers. So, why are marketers behind the ball on strategy and execution? Earlier this month, Altimeter Group released a report showcasing The Content Marketing Software Landscape. The report found that 70% don’t have a “consistent or integrated content strategy.”
Marketing Tech Meta-Trends from Scott Brinker This post recaps Scott Brinker’s (@chiefmartec) latest short book, A NEW BRAND OF MARKETING: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline, a quick and important read for the modern marketer.
How are marketers approaching marketing automation technologies? And what types of trends and options affect their decisions?
Section 7 of the Marketing Score assessment evaluates marketing technology, as having access to and an overall comfort with different marketing technologies is critical to integrated, results-driven performance.