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Marketing Technology | Industry Reports

Marketing + Technology: Themes from the Inaugural MarTech14 Conference

By: Jessica Miller
August 29th, 2014

Last week’s inaugural MarTech conference brought nearly 400 attendees to a sold-out venue in Boston. The conference showed the progress and potential of a new breed of marketer: the chief marketing technologist.  Our team’s expectations were certainly met. The program included a mix of marketing and tech strategy, how different organizations implement technologies, lessons learned along the way, and growth hacks for making it all work. 

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Marketing Technology | Industry Reports

What Marketers Need to Know About Mary Meeker's 2014 Internet Trends Report

By: Mike Kaput
June 14th, 2014

Each year, Mary Meeker, lauded venture capitalist at Kleiner Perkins Caulfield & Byers, presents a highly researched picture of the growth, trends and adoption rates that are reshaping the tech industry. This year’s report isn’t just for angel investors with equity stakes in hot startups. It’s a valuable primer for marketing technologists everywhere. But we know marketers are busy managing increasingly complex roles, tools and channels. So we analyzed Meeker’s 164-slide 2014 Internet Trends report and extracted the most valuable takeaways.

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Content | Marketing Technology

On Navigating the Content Marketing Vendor Landscape [ALTIMETER GROUP REPORT]

By: Sandie Young
May 22nd, 2014

The content to marketer relationship is probably a lot like the one you have with your iPhone. You can’t go anywhere without it. Content drives marketing activities. It’s the eloquent middleman between your brand and your consumers. So, why are marketers behind the ball on strategy and execution? Earlier this month, Altimeter Group released a report showcasing The Content Marketing Software Landscape. The report found that 70% don’t have a “consistent or integrated content strategy.”

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Marketing Technology

Ready for a New Brand of Marketing?

By: Jessica Miller
April 21st, 2014

Marketing Tech Meta-Trends from Scott Brinker This post recaps Scott Brinker’s (@chiefmartec) latest short book, A NEW BRAND OF MARKETING: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline, a quick and important read for the modern marketer.

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Marketing Technology

Marketing Automation Software: Market Trends and Implications

By: Jessica Miller
March 20th, 2014

How are marketers approaching marketing automation technologies? And what types of trends and options affect their decisions?

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Marketing Technology | Marketing Assessment

10 Must-Have Marketing Technologies

By: Jessica Miller
May 30th, 2013

Section 7 of the Marketing Score assessment evaluates marketing technology, as having access to and an overall comfort with different marketing technologies is critical to integrated, results-driven performance.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.