The 2014 Marketing Score Report takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations, using 132 factors across 10 sections. The factor ratings (0-10 scale) are combined with 27 profile fields (e.g. annual revenue, revenue goals, marketing budget, employee size, industry, sales cycle length) to provide strategic insights, and help drive change and improved performance.
Free Marketing Strategy Sessions for Members Marketing Score uses 132 factors across 10 sections to help you conduct a subjective assessment of your business, and your marketing program. Let’s be honest, it’s a lot to digest.
Editor's note: This article originally appeared on the Marketing Agency Insider blog Dec. 5, 2012. See the original post here.
Editor's Note: This story was originally posted to the PR 20/20 blog on Nov. 29, 2012. For the original, click here.