Paul Roetzer (@paulroetzer) is founder of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.
Industry Reports | Marketing Resources | Marketing Strategy
By:
Paul Roetzer
December 10th, 2013
The 2014 Marketing Score Report takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations, using 132 factors across 10 sections. The factor ratings (0-10 scale) are combined with 27 profile fields (e.g. annual revenue, revenue goals, marketing budget, employee size, industry, sales cycle length) to provide strategic insights, and help drive change and improved performance.
Marketing Strategy | Marketing Assessment
By:
Paul Roetzer
May 9th, 2013
Free Marketing Strategy Sessions for Members Marketing Score uses 132 factors across 10 sections to help you conduct a subjective assessment of your business, and your marketing program. Let’s be honest, it’s a lot to digest.
By:
Paul Roetzer
December 17th, 2012
Editor's note: This article originally appeared on the Marketing Agency Insider blog Dec. 5, 2012. See the original post here.
By:
Paul Roetzer
December 11th, 2012
Editor's Note: This story was originally posted to the PR 20/20 blog on Nov. 29, 2012. For the original, click here.
By:
Paul Roetzer
December 5th, 2012
Editor's Note: This story was originally posted to the PR 20/20 blog on Aug. 29, 2012. For the original, click here.