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Paul Roetzer

Paul Roetzer (@paulroetzer) is founder of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

Blog Feature

Industry Reports | Marketing Resources | Marketing Strategy

The 2014 Marketing Score Report: An Inside Look at How Professionals Rate Their Marketing Potential and Performance

By: Paul Roetzer
December 10th, 2013

The 2014 Marketing Score Report takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations, using 132 factors across 10 sections. The factor ratings (0-10 scale) are combined with 27 profile fields (e.g. annual revenue, revenue goals, marketing budget, employee size, industry, sales cycle length) to provide strategic insights, and help drive change and improved performance.

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Blog Feature

Marketing Strategy | Marketing Assessment

Introducing Marketing Score Briefs

By: Paul Roetzer
May 9th, 2013

Free Marketing Strategy Sessions for Members Marketing Score uses 132 factors across 10 sections to help you conduct a subjective assessment of your business, and your marketing program. Let’s be honest, it’s a lot to digest.

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Blog Feature

Agencies: Improve Client Loyalty and Performance

By: Paul Roetzer
December 17th, 2012

Editor's note: This article originally appeared on the Marketing Agency Insider blog Dec. 5, 2012. See the original post here. 

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Blog Feature

Product Update

Product Update: Marketing Score Assessment Tool Moves into Public Beta

By: Paul Roetzer
December 11th, 2012

Editor's Note: This story was originally posted to the PR 20/20 blog on Nov. 29, 2012. For the original, click here.

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Blog Feature

Product Update

Origins of a Marketing Intelligence Engine

By: Paul Roetzer
December 5th, 2012

Editor's Note: This story was originally posted to the PR 20/20 blog on Aug. 29, 2012. For the original, click here.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.