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Blog Feature

Content

The Future of Content Marketing: 3 Takeaways from Content Marketing World 2014

By: Mike Kaput
September 17th, 2014

Content Marketing World 2014 in Cleveland, Ohio was punctuated by best-of-breed marketers from all over the world sharing information, insights and, at the event’s keynote, a little wisdom from none other than Kevin Spacey. 

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Blog Feature

Content | Marketing Technology

On Navigating the Content Marketing Vendor Landscape [ALTIMETER GROUP REPORT]

By: Sandie Young
May 22nd, 2014

The content to marketer relationship is probably a lot like the one you have with your iPhone. You can’t go anywhere without it. Content drives marketing activities. It’s the eloquent middleman between your brand and your consumers. So, why are marketers behind the ball on strategy and execution? Earlier this month, Altimeter Group released a report showcasing The Content Marketing Software Landscape. The report found that 70% don’t have a “consistent or integrated content strategy.”

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Blog Feature

Content | Marketing Performance | Marketing Strategy

How Does Your Content Marketing Compare?

By: Taylor Radey
January 16th, 2014

If you could rate your organization’s content marketing on a scale from 1-10, what score would you give? If you could look at the whole of what your team has produced—blog posts, white papers, case studies, ebooks—and compare it to marketers across the country and around the world, how would it hold up?

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Blog Feature

Content | Marketing Resources

Content Marketing: 13 Factors Critical to Success

By: Jessica Miller
August 29th, 2013

What’s the hype around content marketing, and why does it matter? The Content Marketing Institute defines content marketing as: “a technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.