MAICON brings together top visionaries and experts in the field of AI, during a three-day conference packed with actionable sessions and networking events—all to position you as the change agent your organization (and career) needs. In this ongoing speaker series, we’re featuring these extraordinary leaders, with forward-looking predictions, actionable tips you can use today, and a preview of their MAICON 2025 sessions.
Mike Kaput has spent hundreds of hours researching, testing, and deploying AI tools—insights he now brings to his courses at the Marketing AI Institute. You may also recognize him as co-host of The Artificial Intelligence Show podcast. And, he’s the co-author of Marketing Artificial Intelligence and a sought-after speaker, having presented to organizations like Vimeo and The Financial Times.
At MAICON 2025, Mike is leading the AI Productivity workshop and a fast-paced session, 30 AI Tools in 30 Minutes.
“As a marketer, you need to be thinking about AI as a productivity tool," says Mike.
But, how exactly do you go about doing that?
First, understand what is possible with AI. Mike noted that everything has evolved since MAICON 2024. AI now offers advanced research functionality through multimodal tools—producing human-level output in minutes.
One way to become more productive with AI today: master custom GPTs. Mike recommends building 3-5 GPTs tailored to the responsibilities that take up the most time and energy. To get started, it’s as simple as pasting your job description, hitting save, and creating a virtual assistant for your role.
Check out Mike’s workshop for more practical ways to leverage AI for your personal productivity.
“Most people think AI has to be super complicated, assuming it requires technical skill. But here's the thing…it takes just seconds to get started,” says Mike.
Mike emphasized the importance of pursuing AI education to fully understand what’s possible. But, there’s no substitute for experimentation. Experimentation is the key to understanding AI, and ultimately, to becoming a more effective marketer.
“No one can predict years into the future, but in the next 12 months, you can bet on one thing—AI models are not slowing down. They are getting smarter.”
Business leaders cannot afford to downplay the importance of emerging AI capabilities. Mike highlighted the rising importance of the AI agent space, like OpenAI’s Operator. When AI can autonomously visit your site, or click a purchase button, it has massive implications for marketers. Don’t wait to start thinking about it.
Mike was the lead researcher and writer for this year’s State of Marketing AI Report. The 2025 State of Marketing AI Report contains data from nearly 1,900 marketers on AI understanding, usage, and adoption. In it, you'll discover data on:
The Artificial Intelligence Show
In this hit podcast, Marketing AI Institute founder and CEO Paul Roetzer and Mike cover the latest AI news from around the globe—plus what it means for business, our careers and our lives. Scroll the latest episodes to see what interests you.
Join Mike Kaput to see the latest, greatest AI that marketers can use to dramatically improve their productivity and performance. In just 30 minutes, Kaput will survey 30 AI tools you need to know about, including ones he's actively using in the Institute's content and marketing campaigns, as well as tools that span a range of marketing use cases like email, social, SEO, sales, and more. You'll come away with literally dozens of ideas of tools that you can start testing right now.
Follow Mike’s AI journey and musings on LinkedIn and Twitter. Or, check out his other links below.
Marketing Artificial Intelligence Conference (MAICON) was created for marketing leaders and practitioners seeking to drive the next frontier of digital marketing transformation within their organizations.
We’re excited to host our 5th annual MAICON—Marketing AI Conference—at this pivotal point for our industry. Join us Oct. 14-16, 2025, in Cleveland, Ohio, and use the special code SPEAKERSERIES100 at checkout for $100 off your registration!