Cathy McPhillips
Cathy McPhillips is the Chief Growth Officer at Marketing AI Institute.
Subscribe to our newsletter for exclusive AI content:
[The Marketing AI Show Episode 68]: Zoom’s AI Companion, DALL-E 3, Adobe’s New AI Features, and OpenAI Hits $1 Billion in Annual Revenue
This week's episode of The Marketing AI Show covers Zoom and Adobe’s new feature, DALL-E 3, and OpenAI hitting $1 billion in annual revenue.
[The Marketing AI Show Episode 66]: ChatGPT Can Now See, Hear, and Speak, Meta’s AI Assistant, Amazon’s $4 Billion Bet on Anthropic, and Spotify Clones Podcaster Voices
This week's episode of The Marketing AI Show covers AI advancements from ChatGPT, Anthropic, Meta, Spotify, and more.
[The Marketing AI Show Episode 65]: DALL-E 3 from OpenAI, Generative AI’s Second Act, How AI Could Solve Labor Shortages, and Microsoft Copilot Release
This week's episode of The Marketing AI Show features the release of DALL-E 3, insights on generative AI from Sequoia, and AI's impact on labor shortages.
[The Marketing AI Show Episode 64]: Top Professional Services Firms Go All-In on AI, New Study Shows AI’s Actual Impact on Our Work, and Major Predictions on Where AI Is Going Next
This week's episode of The Marketing AI Show covers, AI and the workforce, professional services plus AI’s impact on our work, and what’s next for AI?
[The Marketing AI Show Episode 63]: Elon Musk’s Quest to Shape the Future of AI, Hands-On with Google Duet AI, Time’s Top 100 People in AI, and HubSpot’s AI Roadmap
In this episode of The Marketing AI Show, our team tests our Google Duet, Time’s 100 People in AI, Musk, and HubSpot’s announcements at INBOUND.
[The Marketing AI Show Episode 62]: ChatGPT Enterprise, Big Google AI Updates, and OpenAI’s Combative Response to Copyright Lawsuits
On this week's episode of the Marketing AI Show, we break down ChatGPT for enterprise, Google’s big news, and OpenAI’s defensive response to lawsuits.
[The Marketing AI Show Episode 61]: Pirated Books Are Powering Generative AI, the 2023 State of Marketing AI Report, and GPT-3.5 Fine-Tuning Is Here
What is the state of marketing AI? How much has it changed since 2022? Plus, updates on the world of generative AI.
[The Marketing AI Show Episode 60]: AI Is Going to Eliminate Way More Jobs Than Anyone Realizes, AI’s Impact on Schools, and the New York Times Might Sue OpenAI
Back to school: AI’s impact on education, what parents, students, and educators need to prepare themselves for. Plus, more on jobs and even more on AI and the law.
[The Marketing AI Show Episode 59]: Anthropic CEO Says Human-Level AI Is 2-3 Years Away, How Hackers Are Trying to Make AI Go Rogue, and Fake AI-Generated Books on Amazon
Human-level AI, hackers, and fake books generated by AI - what does this mean for marketers and business leaders?
[The Marketing AI Show Episode 58]: Big ChatGPT Updates, A New Autonomous AI Agent, Vertical-Specific LLMs, McKinsey’s State of AI Report, and New Google AI Search Features
This week's Marketing AI Show covers ChatGPT updates, autonomous agents, vertical-specific LLMs, McKinsey’s State of AI report, and new AI search features from Google.
[The Marketing AI Show Episode 57]: Recap of 2023’s Marketing AI Conference (MAICON), Does Sam Altman Know What He’s Creating? and Generative AI’s Impact on Jobs
This week's episode of The Marketing AI Show talks about MAICON 2023, a mind-blowing article on Sam Altman, and generative AI's impact on jobs.
[The Marketing AI Show Episode 56]: Meta’s Incredible New (Free!) ChatGPT Competitor, Elon Musk Changes Twitter to X, GPT-4 Might Be Getting Dumber, and AI Can Now Build Entire Websites
The latest episode of the Marketing AI Show covers the good, the bad, and the dumber of AI, including Meta’s new AI model, Elon Musk’s X, and more.
[The Marketing AI Show Episode 55]: AI-Powered Content Strategy, Claude 2 from Anthropic, and Major Google Bard Updates
This week's episode of the Marketing AI Show discusses Marketing AI Institute’s AI-powered podcast strategy, plus Bard updates.
[The Marketing AI Show Episode 54]: ChatGPT Code Interpreter, the Misuse of AI in Content and Media, and Why Investors Are Betting on Generative AI
Generative AI is advancing, and this week it’s two steps forward, and one step back. Learn more in this week's episode of The Marketing AI Show.
[The Marketing AI Show Episode 53]: Salesforce AI Cloud, White House Action on AI, AI Writes Books in Minutes, ChatGPT in Cars, and More
This week's episode of the Marketing AI Show covers a week (or three) in review of tech updates, responsible AI news, ChatGPT’s latest, and more.
[The Marketing AI Show Episode 52]: 15 AI Questions Everyone Is Asking
Our Intro to AI class has generated great questions from our community. We answer the most-asked on this week’s podcast.
[The Marketing AI Show Episode 51]: 2023 AI Year (So Far) in Review
This week's episode of The Marketing AI Show covers the most important AI news of 2023…so far.
[The Marketing AI Show Episode 50]: Prompt Engineering Best Practices from OpenAI, How GPT-4 Could Reshape Healthcare, and The Hidden Costs of AI Adoption
On this episode of The Marketing AI Show, Paul Roetzer and Mike Kaput cover prompt engineering best practices, GPT-4 for healthcare, and AI adoption costs.
[The Marketing AI Show Episode 49]: Google AI Ads, Microsoft AI Copilots, Cities and Schools Embrace AI, Top VC’s Best AI Resources, Fake AI Pentagon Explosion Picture, and NVIDIA’s Stock Soars
This week's episode of the Marketing AI Show covers AI updates to Google Ads, Microsoft's AI copilots, and much more happening this week in AI.
[The Marketing AI Show Episode 48]: Artificial Intelligence Goes to Washington, the Biggest AI Safety Risks Today, and How AI Could Be Regulated
This week's episode of The Marketing AI Show covers a major Congressional hearing on AI, major AI safety risks, and possible regulatory action.
[The Marketing AI Show Episode 47]: Huge Google AI Updates, Teaching Large Language Models to Have Values, and How AI Will Impact Productivity and Labor
Episode 47 of the Marketing AI Show podcast covers the latest from Google, the responsible side of LLMs, and labor and productivity in the age of AI.
The Marketing AI Show Episode 46]: Geoff Hinton Leaves Google, Google and OpenAI Have “No Moat,” and the Most Exciting Things About the Future of AI
In Episode 46 of the Marketing AI Show, we cover the departure of an AI leader at Google, competitive moats, and the exciting parts about the future of AI.
[The Marketing AI Show Episode 45]: ChatGPT Business, AI Disrupts Politics, and AI-Powered Growth and Layoffs in Big Tech
Episode 45 of the Marketing AI Show covers ChatGPT Business, AI disruption in politics, and the reality of the growth of AI as big tech continues layoffs.
[The Marketing AI Show Episode 44]: Inside ChatGPT’s Revolutionary Potential, Major Google AI Announcements, and Big Problems with AI Training Are Discovered
This week's Marketing AI Show covers ChatGPT’s potential, more announcements from Google, and problems with AI training.
[The Marketing AI Show Episode 43]: AWS Gets Into the Generative AI Game, AutoGPT and Autonomous AI Agents, and How AI Could Impact Millions of Knowledge Workers Sooner Than You Think
This week's episode of The Marketing AI Show talks about generative AI announcements from AWS, AutoGPT, and how AI could impact millions of workers.
[The Marketing AI Show Episode 42]: Meta’s Segment Anything Model (SAM) for Computer Vision, ChatGPT’s Safety Problem, and the Limitations of ChatGPT Detectors
The Segment Anything Model from Meta takes the stage in the midst of safety and detection concerns for ChatGPT.
[The Marketing AI Show Episode 41]: Elon Musk, Steve Wozniak, and Others Sign Letter to Pause AI, Italy Bans ChatGPT, and the Future of Prompt Engineering
Are AI advancements moving too quickly? Other countries respond to ChatGPT, and is prompt engineering in for the long haul?
[The Marketing AI Show Episode 40]: ChatGPT Plugins, Is GPT-4 Early AGI, and Using AI to Do a Full Product Launch in 30 Minutes
GPT options are increasing accessibility and usability. And it’s fast-tracking product marketing as well. Is AGI next?
[The Marketing AI Show Episode 39]: GPT-4 Is Here, Google and Microsoft Embed AI Into Core Products, and U.S. Copyright Office Says You Don’t Own AI-Generated Content
GPT-4, AI embeds in major tech companies, and understanding copyright laws with your AI-generated content.
[The Marketing AI Show Episode 38]: Salesforce Einstein GPT and the Smart CRM Market, the Law of Uneven AI Distribution, and Why the AI Productivity Narrative Is a Lie
Smart CRMs, how access to and understanding of AI impacts you, and why are we replacing time saved with more work? This and more on The Marketing AI Show.
[The Marketing AI Show Episode 37]: ChatSpot from HubSpot, Generative AI Market Deep Dive, and ChatGPT and Whisper APIs
This week's episode covers what's next for generative AI and ChatGPT with the announcement of new APIs and HubSpot’s new tool.
[The Marketing AI Show Episode 36]: OpenAI Plans for AGI, the Rise of More Human Content, and ChatGPT Get-Rich-Quick Schemes
Artificial general intelligence, more human content, and schemes to game the system with ChatGPT are headlining today's podcast.
[The Marketing AI Show Episode 35]: Microsoft’s Unsettling Chatbot, How AI Systems Like ChatGPT Should Behave, and What “World of Bits” Means to Marketing and Business
Slowing down to speed up, educating the public, and what’s next for SaaS companies are all covered on this week's Marketing AI Show.
[The Marketing AI Show Episode 34]: Google Announces Bard, Microsoft Bing Is Now Powered by OpenAI, and Cohere In Talks to Raise Funding at a $6B Valuation
It was a big week in the world of AI. Bard, Bing, and Cohere take center stage.
[The Marketing AI Show Episode 33]: The Responsible AI Manifesto, the Meta AI Tool That Might Be Your New AI Assistant, and the First Marketing AI Job Listing
Paul and Mike discuss the Marketing AI Institute’s new Responsible AI Manifesto for Marketing and Business, what Meta’s CICERO means, and a job posting for marketing AI.
[The Marketing AI Show Episode 32]: AI Writing Mega-Episode — The Future of Writing in the Age of AI, AI Writing Tools, and How AI Will Change Writing Careers
What are AI’s implications on writing careers? Mike and Paul discuss on The Marketing AI Show.
[The Marketing AI Show Episode 31]: 22-Year Old Creates ChatGPT Detector, Google Gears Up for AI Arms Race, and the Dark Side of AI Training
In Episode 31 of the Marketing AI Show, AI is created to battle AI, tech giants are going head-to-head, and unethical AI training is uncovered.
[The Marketing AI Show Episode 30]: ChatGPT Disrupts Education, Generative AI Gets Sued, and OpenAI Now Available from Microsoft
ChatGPT is everywhere, but generative AI isn’t all smooth sailing. Educators and attorneys have something to say. Plus, Microsoft and OpenAI updates.
[The Marketing AI Show Episode 29]: Microsoft May Invest $10B in OpenAI, AI Clones Voices, and AI Disrupts Marketing Agencies
In the news, Microsoft looks at OpenAI, voice AI hits a milestone, and agencies need to pay attention to the disruption that AI will cause.
[The Marketing AI Show Episode 28]: The AI Inflection Point is Here
This podcast episode is dedicated to theorizing about AI’s inflection point and how it will reshape business in 2023.
Human in the Loop for Marketing Analysts [Video]
At MAICON 2022, Yash Gad explained how custom machine learning tools augment, not replace, the work done by marketing analysts.
[The Marketing AI Show Episode 27]: Head-to-Head AI Writing Tools Test, Will ChatGPT Replace Google, and MyHeritage AI Time Machine
We put AI writing tools to the test…and the results were interesting. Plus, Google’s future in a ChatGPT world, and MyHeritage’s AI Time Machine.
Boosting Creative Effectiveness and Marketing ROI with AI and Neuroscience [Video]
aimpower’s Julia Saswito discusses the power of creativity, marketing, and neuroscience working together with artificial intelligence.
[Marketing AI Show Episode 26]: McKinsey's State of AI 2022, Lensa AI, and AI Will Eat Software Companies
McKinsey’s annual State of AI is out…and a half decade is reviewed. Also, the AI photo app Lensa, and Paul’s LinkedIn post on AI + SaaS companies.
[The Marketing AI Show Episode 25] ChatGPT, What It Means for Marketing, and How It Will Change Business As We Know It
OpenAI’s ChatGPT has taken the world by storm. Paul and Mike discuss it, as well as Runway, Lensa, CharacterAI, CICERO, and more on this week’s podcast.
What You Need to Know About Lensa, the AI Photo App
Lensa, an all-in-one image-editing app with facial retouching capabilities, is taking over social media with its eye-catching AI avatars.
3 Brands Scaling Content Creation with AI
Adore Me, UiPath, and Alva Labs all improve content production and team alignment with AI and Writer.
Exploratory Data Analysis: The Missing Step for AI [Video]
During his MAICON 2022 session, Christopher Penn explained how one thing guarantees failure with AI: skipping exploratory data analysis.
AI in the Cloud: Machine-Learning Your Way to Web3 Readiness [Video]
At MAICON 2022, Tim Hayden shows attendees how to leverage data and machine learning, and explains what matters most to ensure you are future-ready.
Using Experiential AI to Build Long-Term Customer Relationships Engagement [VIDEO]
AnyRoad’s Jonathan Yaffe talks about the power of data and AI in understanding human behavior and fostering brand loyalty.
[The Marketing AI Show Episode 24]: AI in the Workplace, OpenAI Funds Entrepreneurs, and Google Unveils New AI Projects
Episode 24 of the Marketing AI Show talks AI in the workplace, OpenAI's entrepreneur fund, and Google's new AI developments.
[The Marketing AI Show Episode 23]: Google Penalizes AI-Generated Content, Responsible AI Guidelines, and AI’s Impact on Local News
In Episode 23 of the Marketing AI Show, we talk about Google penalties for AI content, responsible AI, and AI's impact on local news.
Deep Learning and the AI Innovations Driving the Future of Marketing [Video]
Google’s Vedant Misra and Marketing AI Institute’s Paul Roetzer sit down for a chat at MAICON 2022 to discuss deep learning, AI, and AI in marketing.
Vision AI and the Future of Video and Design [Video]
Shutterstock, Viralspace and AnyClip experts joined MAICON 2022 to discuss the future of vision AI.
[The Marketing AI Show Ep. 22]: Adobe Adopts AI Images, DALL-E 2 for Product Design & Sequoia Capital Goes All-In on Generative AI
In this week's episode, Adobe embraces image generation AI, a startup uses AI for product design, and Sequoia Capital gets in the generative AI game.
[The Marketing AI Show Episode 21]: Gartner Sales AI Predictions, Funding for Generative AI, and Labor Augmentation vs. Automation
This week in Marketing AI news: Gartner’s predictions on sales and AI, a busy week in the world of generative AI, and the AI’s impact on the workforce.
AI in the Cloud: How Marketers Can Power Prediction, Personalization, and Performance [VIDEO]
AWS’s Albert Esplugas and Marketing AI Institute CEO Paul Roetzer sit down for a fireside chat at MAICON 2022 to discuss AI in the cloud and more.
[The Marketing AI Show Episode 20]: The AI Bill of Rights, Building AI-Driven Companies, and Meta's Make-a-Video
This week on the Marketing AI Show, we talk the White House's AI Bill of Rights, advice on building AI-driven companies, and Meta's Make-a-Video.
The Cognitive Human Enterprise: When AI, the Metaverse, and Humanity Collide [Video]
Learn about how AI, the metaverse, and humanity collide in Domnhaill Hernon’s keynote from MAICON 2022.
How AI + Predictive Analytics Drive Marketing Strategy [Video]
Learn more about how AI + predictive analytics drive marketings strategy in Atalia Horenshtien’s MAICON 2022 keynote.
Ethical and Trustworthy AI: Lessons from the Front Lines [Video]
Gemma Galdón Clavell’s keynote from MAICON 2022 around AI, ethics, and the practical work being done to make AI safer and more responsible.
Language AI and the Future of Writing: NLP, NLG, and Storytelling
At MAICON 2022, we sat down with marketing AI experts to discuss the current capabilities of NLG and NLG.
Reach Your Ideal Customers in Unexpected Places with AI
AI can power out-of-home advertising to reach your ideal customers in unexpected places. Learn how in an on-demand webinar.
How AI Can Motivate Your Customers to Engage and Act
Motivation AI can help move your customers from engagement to action. This AI in Action session shows you how real-world AI solutions can help.
How to Run Wildly Successful Ad Campaigns Using AI
AI can help marketers be more agile, make smarter, data-driven decisions, and prove ROI.
How AI Can Help Google Love Your Content
AI can help you outrank the competition in search. A new free virtual event shows you how.
What Is the State of Marketing and Sales AI? Let's Find Out [WEBINAR]
Join Marketing AI Institute and Drift for an exclusive webinar where we reveal the findings from our 2022 State of Marketing and Sales AI Report.
[The Marketing AI Show: Episode 19] Marketing Artificial Intelligence Book
Marketing Artificial Intelligence is published on June 28. In this podcast, authors Paul Roetzer and Mike Kaput take you behind the scenes of the book.
How AI Unlocks Value from Your Single Source of Data Truth
Join Snowflake and Marketing AI Institute on Thursday, June 23 at 9am EST / 12pm PST to learn exactly how to use AI to get immense value out of your data.
[The Marketing AI Show: Episode 18] AI for CMOs: The 2022 Report
CMOs are at the forefront of digital transformation. Are they ready?
[The Marketing AI Show: Episode 17] AI for Advertising
AI is changing the way brands and agencies work on advertising today.
[The Marketing AI Show: Episode 16] The Future of Business Is AI, or Obsolete
Businesses need to prepare for a future with AI or risk becoming obsolete.
[The Marketing AI Show: Episode 15] AI for Event Marketing—Finding Use Cases in Real-Time
How can you use AI to transform your event marketing? In this episode of the Marketing AI Show, we brainstorm AI use cases for events in real-time.
3 Personalization Experts You Should Be Following
Personalization is one of the best use cases for marketing AI. Learn from these four experts.
[WEBINAR] How to Make Outdoor Your Best Marketing Channel with AI
See AI in Action when OneScreen.ai’s Tim Rowe shows how out-of-home marketing is changing with the help of AI.
[Research] How Are Marketers Understanding and Adopting AI? Take Our Survey
Marketing AI Institute and Drift open the survey period for the 2022 State of Marketing AI Report.
[Webinar] How to Dominate Your Next Conference Using AI + Out-of-Home Advertising
Our webinar with OneScreen.ai will show you how you can use out-of-home advertising + AI to crush your marketing goals.
[The Marketing AI Show: Episode 13] AI for CMOs: Andrea Brimmer, Ally
Andrea Brimmer, Chief Marketing and PR Officer of Ally, is a guest on the Marketing AI Show podcast with Paul Roetzer.
[The Marketing AI Show: Episode 12] AI for CMOs: John Dougherty, Brighton Jones
John Dougherty, CMO of Brighton Jones, is a guest on the Marketing AI Show podcast with Paul Roetzer.
[The Marketing AI Show: Episode 11] Author Talks Genius Makers and AI
Cade Metz, author of Genius Makers, is guest on the Marketing AI Show podcast with Paul Roetzer.
[The Marketing AI Show: Episode 10] Senior AI Editor Talks Responsible AI
Host Paul Roetzer sits down with Karen Hao, senior AI editor, MIT Technology Review to discuss responsible AI.
Why We Need a Marketing AI Community
Community is something bigger and stronger that getting permission to email someone. That's why it's time for a marketing AI community.
MAICON 2022: Our First Group of Speakers Is Announced
Today we announced our first group of presenters for our Marketing Artificial Intelligence Conference (MAICON) 2022. Find out more in this post.
How to Personalize Email with AI
AI-powered email marketing tools are being deployed today by brands to create unprecedented personalization. A new AI in Action session shows you how.
How to Advertise Smarter with AI
AI is transforming what is possible in the world of advertising at every level. Our AI in Action session on AI for advertising shows you how.
How to Create and Scale Content with AI
Want to create and scale your content marketing more efficiently? This post has details of one free way to do just that.
Human + Machine: The Future of Content Is Coming [WEBINAR feat. Ann Handley]
Save your spot for Human + Machine: The Future of Content is Coming on 12/15 at 12:00 pm ET for an invigorating discussion on the future of content.
How I Used AI to Speed Up Webinar Production
I used several AI tools to speed up and improve the webinar production process. Here's how.
Develop Your Business Case for Conversational AI
Be part of our December 9, 2021 webinar, Show Me the Money: Measuring the Impact of AI on Your Marketing & Sales Pipeline.
How to Align Marketing and Sales and Exceed Your Goals with Conversational AI
Join Drift and Marketing AI Institute for a webinar to discover how AI generates pipeline while helping your marketing and sales team meet their goals.
Meet Hannah Arnson and Paul Roetzer: MAICON 2021 Speakers
Meet Hannah Arnson and Paul Roezter, AI experts speaking at the Marketing AI Conference (MAICON) 2021.
Meet Susan Westwater, Scot Westwater, Ronald Schmelzer, and Kathleen Walch: MAICON 2021 Speakers
Meet Susan Westwater, Scot Westwater, Ronald Schmelzer, and Kathleen Walch, all AI experts speaking at the Marketing AI Conference (MAICON) 2021.
Meet Zeze Peters and Mike Kaput: Marketing AI Conference (MAICON) 2021 Speakers
Zeze Peters is founder of Beam.city and Mike Kaput is Chief Content Officer of Marketing AI Institute. Both are MAICON 2021 speakers. Learn more about them here.
Meet Cade Metz: Marketing AI Conference (MAICON) 2021 Speaker
Cade Metz is an AI correspondent at The New York Times, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about his work here.
Meet Anna Metsäranta: Marketing AI Conference (MAICON) Speaker
Anna Metsäranta is the Business AI Lead at Solita, a technology, design and strategy consultancy, and a speaker at the Marketing AI Conference (MAICON).
Meet Sheldon Monteiro and Jeff Rohrs: Marketing AI Conference (MAICON) Speakers
Meet Sheldon Monteiro and Jeff Rohrs, two leading marketing experts and Marketing AI Conference (MAICON) speakers.
Meet Tim Hayden: Marketing AI Conference (MAICON) 2021 Speaker
Tim Hayden is the CEO of Brain+Trust, and a MAICON 2021 speaker. Learn more about Tim's work in this post.
Meet Christopher Penn: Marketing AI Conference (MAICON) 2021 Speaker
Christopher Penn is Chief Data Scientist at Trust Insights, and a MAICON 2021 speaker. Learn more about Christopher's work in this post.
Meet Jim Lecinski: Marketing AI Conference (MAICON) 2021 Speaker
Jim Lecinski is a former Google VP, and a speaker at MAICON 2021. Learn more about him in this post.
Meet Leo Tenenblat: Marketing AI Conference (MAICON) 2021 Speaker
Leo Tenenblat is the Chief Product Officer at Drift, and a speaker at MAICON 2021. Learn more about him in this post.
Meet David Benigson: Marketing AI Conference (MAICON) 2021 Speaker
David Benigson is the CEO and founder of artificial intelligence company Signal AI, and a speaker at MAICON 2021. Learn more about him in this post.
Meet Mathew Sweezey: Marketing AI Conference (MAICON) 2021 Speaker
Mathew Sweezey is the director of market strategy for Salesforce, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about him here.
Meet Karen Hao: Marketing AI Conference (MAICON) 2021 Speaker
Karen Hao is the senior AI editor at MIT Technology Review, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about her work here.
See AI in Action: Event Series Now Open for Free Registration
The MAICON AI in Action Series is a free, six-part online event designed to help marketers understand and apply AI. Learn more about how to sign up here.
My Questions on Marketing AI Answered
Have questions about Marketing AI? So did I when I learned more about artificial intelligence. The answers might help you on your learning journey.