<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2006193252832260&amp;ev=PageView&amp;noscript=1">

Cathy McPhillips

Cathy McPhillips is the Chief Growth Officer at Marketing AI Institute.

Clear All

Type

Show More

Category

Show More

Industry

Show More
February 1, 2023

[The Marketing AI Show Episode 32]: AI Writing Mega-Episode — The Future of Writing in the Age of AI, AI Writing Tools, and How AI Will Change Writing Careers

What are AI’s implications on writing careers? Mike and Paul discuss on The Marketing AI Show.

January 25, 2023

[The Marketing AI Show Episode 31]: 22-Year Old Creates ChatGPT Detector, Google Gears Up for AI Arms Race, and the Dark Side of AI Training

In Episode 31 of the Marketing AI Show, AI is created to battle AI, tech giants are going head-to-head, and unethical AI training is uncovered.

January 18, 2023

[The Marketing AI Show Episode 30]: ChatGPT Disrupts Education, Generative AI Gets Sued, and OpenAI Now Available from Microsoft

ChatGPT is everywhere, but generative AI isn’t all smooth sailing. Educators and attorneys have something to say. Plus, Microsoft and OpenAI updates.

January 13, 2023

[The Marketing AI Show Episode 29]: Microsoft May Invest $10B in OpenAI, AI Clones Voices, and AI Disrupts Marketing Agencies

In the news, Microsoft looks at OpenAI, voice AI hits a milestone, and agencies need to pay attention to the disruption that AI will cause.

January 4, 2023

[The Marketing AI Show Episode 28]: The AI Inflection Point is Here

This podcast episode is dedicated to theorizing about AI’s inflection point and how it will reshape business in 2023.

December 26, 2022

Human in the Loop for Marketing Analysts [Video]

At MAICON 2022, Yash Gad explained how custom machine learning tools augment, not replace, the work done by marketing analysts.

December 21, 2022

[The Marketing AI Show Episode 27]: Head-to-Head AI Writing Tools Test, Will ChatGPT Replace Google, and MyHeritage AI Time Machine

We put AI writing tools to the test…and the results were interesting. Plus, Google’s future in a ChatGPT world, and MyHeritage’s AI Time Machine.

December 19, 2022

Boosting Creative Effectiveness and Marketing ROI with AI and Neuroscience [Video]

aimpower’s Julia Saswito discusses the power of creativity, marketing, and neuroscience working together with artificial intelligence.

December 14, 2022

[Marketing AI Show Episode 26]: McKinsey's State of AI 2022, Lensa AI, and AI Will Eat Software Companies

McKinsey’s annual State of AI is out…and a half decade is reviewed. Also, the AI photo app Lensa, and Paul’s LinkedIn post on AI + SaaS companies.

December 8, 2022

[The Marketing AI Show Episode 25] ChatGPT, What It Means for Marketing, and How It Will Change Business As We Know It

OpenAI’s ChatGPT has taken the world by storm. Paul and Mike discuss it, as well as Runway, Lensa, CharacterAI, CICERO, and more on this week’s podcast.

December 7, 2022

What You Need to Know About Lensa, the AI Photo App

Lensa, an all-in-one image-editing app with facial retouching capabilities, is taking over social media with its eye-catching AI avatars.

December 7, 2022

3 Brands Scaling Content Creation with AI

Adore Me, UiPath, and Alva Labs all improve content production and team alignment with AI and Writer.

December 5, 2022

Exploratory Data Analysis: The Missing Step for AI [Video]

During his MAICON 2022 session, Christopher Penn explained how one thing guarantees failure with AI: skipping exploratory data analysis. 

November 18, 2022

AI in the Cloud: Machine-Learning Your Way to Web3 Readiness [Video]

At MAICON 2022, Tim Hayden shows attendees how to leverage data and machine learning, and explains what matters most to ensure you are future-ready.

November 11, 2022

Using Experiential AI to Build Long-Term Customer Relationships Engagement [VIDEO]

AnyRoad’s Jonathan Yaffe talks about the power of data and AI in understanding human behavior and fostering brand loyalty.

November 10, 2022

[The Marketing AI Show Episode 24]: AI in the Workplace, OpenAI Funds Entrepreneurs, and Google Unveils New AI Projects

Episode 24 of the Marketing AI Show talks AI in the workplace, OpenAI's entrepreneur fund, and Google's new AI developments.

November 4, 2022

[The Marketing AI Show Episode 23]: Google Penalizes AI-Generated Content, Responsible AI Guidelines, and AI’s Impact on Local News

In Episode 23 of the Marketing AI Show, we talk about Google penalties for AI content, responsible AI, and AI's impact on local news.

November 3, 2022

Deep Learning and the AI Innovations Driving the Future of Marketing [Video]

Google’s Vedant Misra and Marketing AI Institute’s Paul Roetzer sit down for a chat at MAICON 2022 to discuss deep learning, AI, and AI in marketing.

October 31, 2022

Vision AI and the Future of Video and Design [Video]

Shutterstock, Viralspace and AnyClip experts joined MAICON 2022 to discuss the future of vision AI.

October 28, 2022

[The Marketing AI Show Ep. 22]: Adobe Adopts AI Images, DALL-E 2 for Product Design & Sequoia Capital Goes All-In on Generative AI

In this week's episode, Adobe embraces image generation AI, a startup uses AI for product design, and Sequoia Capital gets in the generative AI game.

October 21, 2022

[The Marketing AI Show Episode 21]: Gartner Sales AI Predictions, Funding for Generative AI, and Labor Augmentation vs. Automation

This week in Marketing AI news: Gartner’s predictions on sales and AI, a busy week in the world of generative AI, and the AI’s impact on the workforce.

October 18, 2022

AI in the Cloud: How Marketers Can Power Prediction, Personalization, and Performance [VIDEO]

AWS’s Albert Esplugas and Marketing AI Institute CEO Paul Roetzer sit down for a fireside chat at MAICON 2022 to discuss AI in the cloud and more.

October 14, 2022

[The Marketing AI Show Episode 20]: The AI Bill of Rights, Building AI-Driven Companies, and Meta's Make-a-Video

This week on the Marketing AI Show, we talk the White House's AI Bill of Rights, advice on building AI-driven companies, and Meta's Make-a-Video.

October 6, 2022

The Cognitive Human Enterprise: When AI, the Metaverse, and Humanity Collide [Video]

Learn about how AI, the metaverse, and humanity collide in Domnhaill Hernon’s keynote from MAICON 2022.

October 4, 2022

How AI + Predictive Analytics Drive Marketing Strategy [Video]

Learn more about how AI + predictive analytics drive marketings strategy in Atalia Horenshtien’s MAICON 2022 keynote.

September 26, 2022

Ethical and Trustworthy AI: Lessons from the Front Lines [Video]

Gemma Galdón Clavell’s keynote from MAICON 2022 around AI, ethics, and the practical work being done to make AI safer and more responsible.

September 19, 2022

Language AI and the Future of Writing: NLP, NLG, and Storytelling

At MAICON 2022, we sat down with marketing AI experts to discuss the current capabilities of NLG and NLG.

September 13, 2022

Reach Your Ideal Customers in Unexpected Places with AI

AI can power out-of-home advertising to reach your ideal customers in unexpected places. Learn how in an on-demand webinar.

August 22, 2022

How AI Can Motivate Your Customers to Engage and Act

Motivation AI can help move your customers from engagement to action. This AI in Action session shows you how real-world AI solutions can help.

August 18, 2022

How to Run Wildly Successful Ad Campaigns Using AI

AI can help marketers be more agile, make smarter, data-driven decisions, and prove ROI.

August 15, 2022

How AI Can Help Google Love Your Content

AI can help you outrank the competition in search. A new free virtual event shows you how.

June 27, 2022

What Is the State of Marketing and Sales AI? Let's Find Out [WEBINAR]

Join Marketing AI Institute and Drift for an exclusive webinar where we reveal the findings from our 2022 State of Marketing and Sales AI Report.

June 24, 2022

[The Marketing AI Show: Episode 19] Marketing Artificial Intelligence Book

Marketing Artificial Intelligence is published on June 28. In this podcast, authors Paul Roetzer and Mike Kaput take you behind the scenes of the book.

June 21, 2022

How AI Unlocks Value from Your Single Source of Data Truth

Join Snowflake and Marketing AI Institute on Thursday, June 23 at 9am EST / 12pm PST to learn exactly how to use AI to get immense value out of your data.

June 17, 2022

[The Marketing AI Show: Episode 18] AI for CMOs: The 2022 Report

CMOs are at the forefront of digital transformation. Are they ready?

May 31, 2022

[The Marketing AI Show: Episode 17] AI for Advertising

AI is changing the way brands and agencies work on advertising today.

May 24, 2022

[The Marketing AI Show: Episode 16] The Future of Business Is AI, or Obsolete

Businesses need to prepare for a future with AI or risk becoming obsolete.

May 16, 2022

[The Marketing AI Show: Episode 15] AI for Event Marketing—Finding Use Cases in Real-Time

How can you use AI to transform your event marketing? In this episode of the Marketing AI Show, we brainstorm AI use cases for events in real-time.

May 10, 2022

3 Personalization Experts You Should Be Following

Personalization is one of the best use cases for marketing AI. Learn from these four experts.

May 4, 2022

[WEBINAR] How to Make Outdoor Your Best Marketing Channel with AI

See AI in Action when OneScreen.ai’s Tim Rowe shows how out-of-home marketing is changing with the help of AI.

April 4, 2022

[Research] How Are Marketers Understanding and Adopting AI? Take Our Survey

Marketing AI Institute and Drift open the survey period for the 2022 State of Marketing AI Report.

March 30, 2022

[Webinar] How to Dominate Your Next Conference Using AI + Out-of-Home Advertising

Our webinar with OneScreen.ai will show you how you can use out-of-home advertising + AI to crush your marketing goals.

March 29, 2022

[The Marketing AI Show: Episode 13] AI for CMOs: Andrea Brimmer, Ally

Andrea Brimmer, Chief Marketing and PR Officer of Ally, is a guest on the Marketing AI Show podcast with Paul Roetzer.

March 22, 2022

[The Marketing AI Show: Episode 12] AI for CMOs: John Dougherty, Brighton Jones

John Dougherty, CMO of Brighton Jones, is a guest on the Marketing AI Show podcast with Paul Roetzer.

March 15, 2022

[The Marketing AI Show: Episode 11] Author Talks Genius Makers and AI

Cade Metz, author of Genius Makers, is guest on the Marketing AI Show podcast with Paul Roetzer.

March 9, 2022

[The Marketing AI Show: Episode 10] Senior AI Editor Talks Responsible AI

Host Paul Roetzer sits down with Karen Hao, senior AI editor, MIT Technology Review to discuss responsible AI.

March 8, 2022

Why We Need a Marketing AI Community

Community is something bigger and stronger that getting permission to email someone. That's why it's time for a marketing AI community.

March 1, 2022

MAICON 2022: Our First Group of Speakers Is Announced

Today we announced our first group of presenters for our Marketing Artificial Intelligence Conference (MAICON) 2022. Find out more in this post.

February 2, 2022

How to Advertise Smarter with AI

AI is transforming what is possible in the world of advertising at every level. Our AI in Action session on AI for advertising shows you how.

January 31, 2022

How to Create and Scale Content with AI

Want to create and scale your content marketing more efficiently? This post has details of one free way to do just that.

December 6, 2021

Human + Machine: The Future of Content Is Coming [WEBINAR feat. Ann Handley]

Save your spot for Human + Machine: The Future of Content is Coming on 12/15 at 12:00 pm ET for an invigorating discussion on the future of content.

December 3, 2021

How I Used AI to Speed Up Webinar Production

I used several AI tools to speed up and improve the webinar production process. Here's how.

November 22, 2021

Develop Your Business Case for Conversational AI

Be part of our December 9, 2021 webinar, Show Me the Money: Measuring the Impact of AI on Your Marketing & Sales Pipeline.

November 2, 2021

How to Align Marketing and Sales and Exceed Your Goals with Conversational AI

Join Drift and Marketing AI Institute for a webinar to discover how AI generates pipeline while helping your marketing and sales team meet their goals.

September 8, 2021

Meet Hannah Arnson and Paul Roetzer: MAICON 2021 Speakers

Meet Hannah Arnson and Paul Roezter, AI experts speaking at the Marketing AI Conference (MAICON) 2021.

September 2, 2021

Meet Susan Westwater, Scot Westwater, Ronald Schmelzer, and Kathleen Walch: MAICON 2021 Speakers

Meet Susan Westwater, Scot Westwater, Ronald Schmelzer, and Kathleen Walch, all AI experts speaking at the Marketing AI Conference (MAICON) 2021.

September 1, 2021

Meet Zeze Peters and Mike Kaput: Marketing AI Conference (MAICON) 2021 Speakers

Zeze Peters is founder of Beam.city and Mike Kaput is Chief Content Officer of Marketing AI Institute. Both are MAICON 2021 speakers. Learn more about them here.

August 30, 2021

Meet Cade Metz: Marketing AI Conference (MAICON) 2021 Speaker

Cade Metz is an AI correspondent at The New York Times, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about his work here.

August 27, 2021

Meet Anna Metsäranta: Marketing AI Conference (MAICON) Speaker

Anna Metsäranta is the Business AI Lead at Solita, a technology, design and strategy consultancy, and a speaker at the Marketing AI Conference (MAICON).

August 26, 2021

Meet Sheldon Monteiro and Jeff Rohrs: Marketing AI Conference (MAICON) Speakers

Meet Sheldon Monteiro and Jeff Rohrs, two leading marketing experts and Marketing AI Conference (MAICON) speakers.

August 20, 2021

Meet Tim Hayden: Marketing AI Conference (MAICON) 2021 Speaker

Tim Hayden is the CEO of Brain+Trust, and a MAICON 2021 speaker. Learn more about Tim's work in this post.

August 18, 2021

Meet Christopher Penn: Marketing AI Conference (MAICON) 2021 Speaker

Christopher Penn is Chief Data Scientist at Trust Insights, and a MAICON 2021 speaker. Learn more about Christopher's work in this post.

August 13, 2021

Meet Jim Lecinski: Marketing AI Conference (MAICON) 2021 Speaker

Jim Lecinski is a former Google VP, and a speaker at MAICON 2021. Learn more about him in this post.

August 11, 2021

Meet Leo Tenenblat: Marketing AI Conference (MAICON) 2021 Speaker

Leo Tenenblat is the Chief Product Officer at Drift, and a speaker at MAICON 2021. Learn more about him in this post.

August 6, 2021

Meet David Benigson: Marketing AI Conference (MAICON) 2021 Speaker

David Benigson is the CEO and founder of artificial intelligence company Signal AI, and a speaker at MAICON 2021. Learn more about him in this post.

August 4, 2021

Meet Mathew Sweezey: Marketing AI Conference (MAICON) 2021 Speaker

Mathew Sweezey is the director of market strategy for Salesforce, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about him here.

July 28, 2021

Meet Karen Hao: Marketing AI Conference (MAICON) 2021 Speaker

Karen Hao is the senior AI editor at MIT Technology Review, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about her work here.

July 28, 2021

See AI in Action: Event Series Now Open for Free Registration

The MAICON AI in Action Series is a free, six-part online event designed to help marketers understand and apply AI. Learn more about how to sign up here.

July 13, 2021

My Questions on Marketing AI Answered

Have questions about Marketing AI? So did I when I learned more about artificial intelligence. The answers might help you on your learning journey.