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Cathy McPhillips

Cathy McPhillips is the Chief Growth Officer at Marketing AI Institute.

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October 4, 2022

How AI + Predictive Analytics Drive Marketing Strategy [Video]

Learn more about how AI + predictive analytics drive marketings strategy in Atalia Horenshtien’s MAICON 2022 keynote.

September 26, 2022

Ethical and Trustworthy AI: Lessons from the Front Lines [Video]

Gemma Galdón Clavell’s keynote from MAICON 2022 around AI, ethics, and the practical work being done to make AI safer and more responsible.

September 19, 2022

Language AI and the Future of Writing: NLP, NLG, and Storytelling

At MAICON 2022, we sat down with marketing AI experts to discuss the current capabilities of NLG and NLG.

September 13, 2022

Reach Your Ideal Customers in Unexpected Places with AI

AI can power out-of-home advertising to reach your ideal customers in unexpected places. Learn how in an on-demand webinar.

August 22, 2022

How AI Can Motivate Your Customers to Engage and Act

Motivation AI can help move your customers from engagement to action. This AI in Action session shows you how real-world AI solutions can help.

August 18, 2022

How to Run Wildly Successful Ad Campaigns Using AI

AI can help marketers be more agile, make smarter, data-driven decisions, and prove ROI.

August 15, 2022

How AI Can Help Google Love Your Content

AI can help you outrank the competition in search. A new free virtual event shows you how.

June 27, 2022

What Is the State of Marketing and Sales AI? Let's Find Out [WEBINAR]

Join Marketing AI Institute and Drift for an exclusive webinar where we reveal the findings from our 2022 State of Marketing and Sales AI Report.

June 24, 2022

[The Marketing AI Show: Episode 19] Marketing Artificial Intelligence Book

Marketing Artificial Intelligence is published on June 28. In this podcast, authors Paul Roetzer and Mike Kaput take you behind the scenes of the book.

June 21, 2022

How AI Unlocks Value from Your Single Source of Data Truth

Join Snowflake and Marketing AI Institute on Thursday, June 23 at 9am EST / 12pm PST to learn exactly how to use AI to get immense value out of your data.

June 17, 2022

[The Marketing AI Show: Episode 18] AI for CMOs: The 2022 Report

CMOs are at the forefront of digital transformation. Are they ready?

May 31, 2022

[The Marketing AI Show: Episode 17] AI for Advertising

AI is changing the way brands and agencies work on advertising today.

May 24, 2022

[The Marketing AI Show: Episode 16] The Future of Business Is AI, or Obsolete

Businesses need to prepare for a future with AI or risk becoming obsolete.

May 16, 2022

[The Marketing AI Show: Episode 15] AI for Event Marketing—Finding Use Cases in Real-Time

How can you use AI to transform your event marketing? In this episode of the Marketing AI Show, we brainstorm AI use cases for events in real-time.

May 10, 2022

3 Personalization Experts You Should Be Following

Personalization is one of the best use cases for marketing AI. Learn from these four experts.

May 4, 2022

[WEBINAR] How to Make Outdoor Your Best Marketing Channel with AI

See AI in Action when OneScreen.ai’s Tim Rowe shows how out-of-home marketing is changing with the help of AI.

April 4, 2022

[Research] How Are Marketers Understanding and Adopting AI? Take Our Survey

Marketing AI Institute and Drift open the survey period for the 2022 State of Marketing AI Report.

March 30, 2022

[Webinar] How to Dominate Your Next Conference Using AI + Out-of-Home Advertising

Our webinar with OneScreen.ai will show you how you can use out-of-home advertising + AI to crush your marketing goals.

March 29, 2022

[The Marketing AI Show: Episode 13] AI for CMOs: Andrea Brimmer, Ally

Andrea Brimmer, Chief Marketing and PR Officer of Ally, is a guest on the Marketing AI Show podcast with Paul Roetzer.

March 22, 2022

[The Marketing AI Show: Episode 12] AI for CMOs: John Dougherty, Brighton Jones

John Dougherty, CMO of Brighton Jones, is a guest on the Marketing AI Show podcast with Paul Roetzer.

March 15, 2022

[The Marketing AI Show: Episode 11] Author Talks Genius Makers and AI

Cade Metz, author of Genius Makers, is guest on the Marketing AI Show podcast with Paul Roetzer.

March 9, 2022

[The Marketing AI Show: Episode 10] Senior AI Editor Talks Responsible AI

Host Paul Roetzer sits down with Karen Hao, senior AI editor, MIT Technology Review to discuss responsible AI.

March 8, 2022

Why We Need a Marketing AI Community

Community is something bigger and stronger that getting permission to email someone. That's why it's time for a marketing AI community.

March 1, 2022

MAICON 2022: Our First Group of Speakers Is Announced

Today we announced our first group of presenters for our Marketing Artificial Intelligence Conference (MAICON) 2022. Find out more in this post.

February 2, 2022

How to Advertise Smarter with AI

AI is transforming what is possible in the world of advertising at every level. Our AI in Action session on AI for advertising shows you how.

January 31, 2022

How to Create and Scale Content with AI

Want to create and scale your content marketing more efficiently? This post has details of one free way to do just that.

December 6, 2021

Human + Machine: The Future of Content Is Coming [WEBINAR feat. Ann Handley]

Save your spot for Human + Machine: The Future of Content is Coming on 12/15 at 12:00 pm ET for an invigorating discussion on the future of content.

December 3, 2021

How I Used AI to Speed Up Webinar Production

I used several AI tools to speed up and improve the webinar production process. Here's how.

November 22, 2021

Develop Your Business Case for Conversational AI

Be part of our December 9, 2021 webinar, Show Me the Money: Measuring the Impact of AI on Your Marketing & Sales Pipeline.

November 2, 2021

How to Align Marketing and Sales and Exceed Your Goals with Conversational AI

Join Drift and Marketing AI Institute for a webinar to discover how AI generates pipeline while helping your marketing and sales team meet their goals.

September 8, 2021

Meet Hannah Arnson and Paul Roetzer: MAICON 2021 Speakers

Meet Hannah Arnson and Paul Roezter, AI experts speaking at the Marketing AI Conference (MAICON) 2021.

September 2, 2021

Meet Susan Westwater, Scot Westwater, Ronald Schmelzer, and Kathleen Walch: MAICON 2021 Speakers

Meet Susan Westwater, Scot Westwater, Ronald Schmelzer, and Kathleen Walch, all AI experts speaking at the Marketing AI Conference (MAICON) 2021.

September 1, 2021

Meet Zeze Peters and Mike Kaput: Marketing AI Conference (MAICON) 2021 Speakers

Zeze Peters is founder of Beam.city and Mike Kaput is Chief Content Officer of Marketing AI Institute. Both are MAICON 2021 speakers. Learn more about them here.

August 30, 2021

Meet Cade Metz: Marketing AI Conference (MAICON) 2021 Speaker

Cade Metz is an AI correspondent at The New York Times, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about his work here.

August 27, 2021

Meet Anna Metsäranta: Marketing AI Conference (MAICON) Speaker

Anna Metsäranta is the Business AI Lead at Solita, a technology, design and strategy consultancy, and a speaker at the Marketing AI Conference (MAICON).

August 26, 2021

Meet Sheldon Monteiro and Jeff Rohrs: Marketing AI Conference (MAICON) Speakers

Meet Sheldon Monteiro and Jeff Rohrs, two leading marketing experts and Marketing AI Conference (MAICON) speakers.

August 20, 2021

Meet Tim Hayden: Marketing AI Conference (MAICON) 2021 Speaker

Tim Hayden is the CEO of Brain+Trust, and a MAICON 2021 speaker. Learn more about Tim's work in this post.

August 18, 2021

Meet Christopher Penn: Marketing AI Conference (MAICON) 2021 Speaker

Christopher Penn is Chief Data Scientist at Trust Insights, and a MAICON 2021 speaker. Learn more about Christopher's work in this post.

August 13, 2021

Meet Jim Lecinski: Marketing AI Conference (MAICON) 2021 Speaker

Jim Lecinski is a former Google VP, and a speaker at MAICON 2021. Learn more about him in this post.

August 11, 2021

Meet Leo Tenenblat: Marketing AI Conference (MAICON) 2021 Speaker

Leo Tenenblat is the Chief Product Officer at Drift, and a speaker at MAICON 2021. Learn more about him in this post.

August 6, 2021

Meet David Benigson: Marketing AI Conference (MAICON) 2021 Speaker

David Benigson is the CEO and founder of artificial intelligence company Signal AI, and a speaker at MAICON 2021. Learn more about him in this post.

August 4, 2021

Meet Mathew Sweezey: Marketing AI Conference (MAICON) 2021 Speaker

Mathew Sweezey is the director of market strategy for Salesforce, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about him here.

July 28, 2021

Meet Karen Hao: Marketing AI Conference (MAICON) 2021 Speaker

Karen Hao is the senior AI editor at MIT Technology Review, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about her work here.

July 28, 2021

See AI in Action: Event Series Now Open for Free Registration

The MAICON AI in Action Series is a free, six-part online event designed to help marketers understand and apply AI. Learn more about how to sign up here.

July 13, 2021

My Questions on Marketing AI Answered

Have questions about Marketing AI? So did I when I learned more about artificial intelligence. The answers might help you on your learning journey.