As artificial intelligence dominates headlines, executives, marketers and entrepreneurs need to understand the opportunities and obstacles AI presents to their businesses.
Paul Roetzer, author of The Marketing Performance Blueprint, founder and CEO of PR 20/20, and creator of the Marketing Artificial Intelligence Institute, translates the buzz around AI into real-world knowledge and actionable insights. The result is an approachable, tactical conversation about the potential of AI and AI-related technologies like machine learning, deep learning, natural language processing and cognitive computing.
Roetzer established the Marketing Artificial Intelligence Institute to connect the dots for professionals interested in how AI can transform their marketing performance and careers. He has presented on the current and future potential of AI to leaders at Fortune 500 companies, as well as audiences at major conferences, including:
See below for his presentation, The 5Ps of Marketing Artificial Intelligence Engine, at Yext Onward 2017: