Marketing AI Blueprints
Use cases, vendors, and case studies created to help you accelerate your understanding and adoption of AI.
Custom Marketing AI Blueprints Created for You
General marketing AI education is a great starting point, but for particular marketing disciplines, industries, and job functions, there will be variances in nuances, regulations, challenges, and opportunities.
The Marketing AI Institute is rolling out Marketing AI Blueprints to help you understand the impact and benefits of AI for your business and your career.
Bookmark this page and check back often to see new Blueprints added to the series!
AI for Advertising Blueprint
It's never been harder or more complicated to be an advertiser. But it gets much easier—and more effective—when you use AI.
Simply put, AI is essential if you want to win in the new landscape of modern programmatic advertising. And this guide is here to help you do just that.
Our AI for Advertising Blueprint offers clear guidance on how to take advantage of AI in your own advertising and your own business, top AI use cases, tools, and real-world case studies of brands using AI to win at advertising.
AI for Agencies Blueprint
AI is about to fundamentally disrupt marketing agencies of every type and size.
Some agencies will seize the opportunity, and create enormous value for themselves and their clients. Many others, however, will become obsolete.
In the AI for Agencies Blueprint, you'll find out how AI will disrupt agencies across billing, services, operations, talent, and more, top AI use cases and tools specifically for marketing agencies, a checklist to build a next-gen agency using AI, and how to choose an AI partner program to build your services for future success.
AI for B2B Marketers Blueprint
B2B marketers have a lot on their shoulders these days. They’re tasked with nurturing customers often over a long and complex buyer journey.
AI can help. However, most organizations, business leaders, and B2B marketers are entirely unprepared for the power and potential of AI and need guidance on how AI can increase productivity, decrease costs, and elevate performance.
Our AI for B2B Marketers Blueprint offers real-life examples of companies succeeding with AI, adopting AI in their marketing strategies, and driving real business results
AI for CMOs Blueprint
CMOs that embrace AI technology now stand to develop a potentially insurmountable competitive advantage in their markets, their companies, and their careers. Our AI for CMOs blueprint can help.
In AI for CMOs: The Real-World Blueprint for Digital Transformation, presented by Intellimize, you'll find real-world examples of how CMOs are using AI, and a practical playbook to start adopting and scaling AI in your organization.
AI for Content Marketing Blueprint
With the AI for Content Marketing Blueprint, presented by Writer, you'll get clear, actionable guidance on exactly how to use AI in your content marketing.
In it, you'll learn:
- What AI is and what it can do.
- What AI use cases are available for content marketing, and how to find your brand’s specific use cases.
- What specific AI tools can create real business outcomes for you.
AI for Financial Services Marketing Blueprint
The financial services firms that create truly personalized experience at scale stand to win their markets.
That's why the smartest firms are turning to artificial intelligence.
AI offers the only way to truly personalize customer experiences during every step of the journey across every single customer interaction.
But how do you use AI in a way that's effective and compliant?
This guide is here to help. Download The AI for Financial Services Marketing Blueprint today!
AI for Higher Education Blueprint
AI in higher education is here to stay—and every higher education leader must begin learning how to understand and harness the technology.
Despite the fear and uncertainty, the AI paradigm shift in higher education can create enormous opportunities for administrators, educators, and students. And our AI for Higher Education Blueprint can help.
Universities that embrace AI have a once-in-a-generation opportunity to empower students, educators, and administrators to deliver unprecedented levels of personalization and performance in education.
AI for Manufacturing Marketing Blueprint
Powerful AI tools are commercially available to all manufacturing marketers—and they’ve become easier to use, regardless of technical background.
In fact, your competitors are likely already harnessing the power of AI to increase their marketing teams’ productivity, efficiency, and mission-critical ROI.
If you’re not already using AI in multiple facets of your marketing strategy, you need to be. Download our AI for Manufacturing Marketing Blueprint now.
AI for Personalization Blueprint
It has never been more important to master the art and science of personalization, and this AI for Personalization Blueprint was created to help.
And the only way to truly personalize at scale across different channels is with artificial intelligence (AI).
Now, a new resource sponsored by AWS shows you exactly how to leverage the power of AI to create sophisticated personalization in your marketing.