Artificial intelligence (AI) is getting smarter, faster and cheaper, bringing the disruptive power of machine learning and cognitive computing to the marketing industry. Many tasks commonly performed by marketers are being augmented by AI.
Consider how much time your marketing team spends reviewing analytics, creating performance reports, drafting social media updates, determining blog post topics, copywriting, building strategy and allocating resources. Now imagine if machines performed the majority of those activities and a marketer’s primary role was to enhance rather than create.
The future may be closer than you think.
That's why we created the Marketing Artificial Intelligence Institute (MAII). The Institute’s mission is to:
Educate modern marketers on the present and future potential of artificial intelligence, and connect them with AI-powered technologies that can drive marketing performance and transform their careers.
The Marketing Artificial Intelligence Institute is powered by PR 20/20. Read Introduction to the Marketing Artificial Intelligence Institute by PR 20/20 CEO and Founder Paul Roetzer to learn more about the origin of and vision for MAII.
The site features news, trends and resources, as well as regular spotlights on the companies and products using AI to drive innovation within the marketing industry. We talk to companies and thought leaders transforming how marketing works with artificial intelligence, and bring you exclusive content you can’t get anywhere else.
Our goal? To provide you with the most value possible in your quest to learn more about the intersection of marketing and artificial intelligence.
