Artificial Intelligence for Modern Marketers

We help marketers understand, pilot and scale AI.

About Marketing Artificial Intelligence Institute

A Note From Our Founder

In April 2015 I launched an internal initiative at my marketing agency PR 20/20 designed to answer one seemingly straightforward question, can we automate content creation through artificial intelligence? More specifically, can we use machines to write blog posts?

Like most organizations, we were struggling to create content at scale, while maintaining quality. I had just returned from SXSW in Austin where I heard the managing editor of the Associated Press and the CEO of Automated Insights discuss how the AP had used Automated Insights technology to shift earnings reports to 100 percent machine written.

I had also spent the better part of three years theorizing and building software that would use AI to automate marketing strategy.

So I knew theoretically what was possible, but I had no idea if the technology truly existed to transform our agency, the marketing industry and the business world at large.

Despite advances in marketing automation—and the billions of dollars pouring into marketing technology companies—much of the technology marketers rely on today to plan, execute and evaluate marketing campaigns is elementary. But artificial intelligence possesses the power to change everything.

As the number of connected consumers and devices expands, the amount of data produced exponentially increases. Meanwhile, marketers’ ability to filter through the noise and turn data into actionable intelligence remains limited by biases, beliefs, education, experiences, knowledge and brainpower.

In other words, we have a finite ability to process information, build strategies, create content at scale, and achieve performance potential. While traditional marketing technology is built on algorithms in which humans code sets of instructions that tell machines what to do, with AI the machine creates its own algorithms, determines new paths and unlocks unlimited potential to advance marketing, business and mankind.

Marketers who can harness the power of AI will be able to do more with less, run personalized campaigns of unprecedented complexity, and transform business as usual through new methods of machine-intelligent marketing. The opportunities are endless for marketers and entrepreneurs with the will and vision to transform the industry.

Consider how much time and money your marketing team spends reviewing analytics, creating performance reports, drafting social media updates, determining blog post topics, copywriting, building strategy, and allocating resources.

Now imagine if machines performed the majority of those activities and a marketer’s primary role was to enhance rather than create.

The future may be closer than you think. 

In fact, many tasks commonly performed by marketers are already being augmented by AI.  Today, AI enables marketers to:

  • Drive costs down and revenue up.
  • Create unprecedented consumer personalization and convenience.
  • Predict consumer needs and behaviors.
  • Get more actionable insights from marketing data.
  • Reduce time spent on repetitive, data-driven tasks.
  • Get more out of existing marketing technology stacks.
  • Get greater ROI on campaigns.
  • Create more intelligent marketing.
  • Make brands more human.

 

This is why artificial intelligence is forecasted to have trillions of dollars in annual impact in the marketing industry alone.

The marketers who take action have the opportunity to create a significant and sustained competitive advantage for their businesses, yet many marketers struggle to understand what AI is and how to apply it to their marketing programs.

That's where Marketing AI Institute comes in.

Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events.

Since 2016, we've published more than 600 articles to help marketers understand, pilot and scale AI. We track and analyze hundreds of AI-powered vendors with $15+ billion in combined funding. And we partner with top AI-first companies to bring the industry exclusive insight straight from the cutting-edge of AI adoption and implementation.

This work has turned our team into industry-leading experts on the potential opportunities and practical considerations presented by AI in marketing. We share this expertise through actionable contentonline education and in-depth resources to help you take your company and career to the next level with AI.

We're glad you're here to explore AI. Get started with our AI resources for marketers below.

 

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AI Resources for Marketers

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Beginner's Guide to AI

Our Ultimate Beginner’s Guide to AI in Marketing has 100+ resources to dramatically accelerate your AI education.

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AI Academy for Marketers

AI Academy for Marketers is an online education platform that helps you understand, pilot and scale artificial intelligence. 

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Marketing AI Conference

Marketing AI Conference (MAICON) is an event for leaders seeking to drive the next frontier of digital marketing transformation.

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AI Score for Marketers

Explore and rate dozens of AI use cases, and get personalized recommendations for AI-powered vendors.

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Join 15,000+ Marketing Leaders

Thousands of marketing leaders, executive and entrepreneurs at top brands trust Marketing AI Institute to deliver actionable insights on how to increase revenue and reduce costs with artificial intelligence. Discover why by reading our latest content below.

Our Latest AI Content

Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.