Artificial intelligence (AI) is getting smarter, faster and cheaper, bringing the disruptive power of machine learning and cognitive computing to the marketing industry. Many tasks commonly performed by marketers are being augmented by AI.
Consider how much time your marketing team spends reviewing analytics, creating performance reports, drafting social media updates, determining blog post topics, copywriting, building strategy, and allocating resources.
Now imagine if machines performed the majority of those activities and a marketer’s primary role was to enhance rather than create.
The future may be closer than you think.
That's why we created the Marketing Artificial Intelligence Institute. Our mission is to make AI approachable and actionable for modern marketers, so they can build a powerful competitive advantage with this technology.
Marketers who can harness the power of artificial intelligence will be able to do more with less, run personalized campaigns of unprecedented complexity, and transform business as usual through new methods of machine-intelligent marketing. The opportunities are endless for marketers and entrepreneurs with the will and vision to transform the industry.
This Marketing Artificial Intelligence Institute features news, trends, and resources, as well as regular spotlights on the companies and products using AI to drive innovation within the marketing industry. We talk to companies and thought leaders transforming how marketing works with artificial intelligence, and bring you exclusive content you can’t get anywhere else.
Our goal? To provide you with the most value possible in your quest to learn more about the intersection of marketing and artificial intelligence.
In the process, we aim to transform the marketing and sales industries by encouraging the widespread adoption and responsible use of AI.
As part of our efforts to transform the industry, we’ve launched the Marketing Artificial Intelligence Conference (MAICON), an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019.
MAICON is built to help marketers:
AI Score for Marketers is an online assessment that enables marketers to explore and rate dozens of AI use cases, and get personalized recommendations for AI-powered vendors.
It gives you the ability to rate the value to intelligently automate 60+ marketing AI use cases using the 5Ps of AI framework:
The final report page surfaces all use cases you rate 4 - 5, and provides vendor match recommendations based on your ratings. You also receive an overall AI Score, as well as section-by-section scores that are designed to help prioritize your research in the areas you value highest.
The entire assessment takes just 7-10 minutes.
Isn’t it time to make AI your competitive advantage? Take AI Score for Marketers now.
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Our team is composed of marketing strategists, data scientists, and machine learning engineers.
Since November 2016, we’ve published more than 200 blog posts designed to help marketers turn AI into their competitive advantage. We’ve written spotlights on 40+ AI-powered companies with more than $1 billion in combined funding. And we’re tracking more than 750 sales and marketing AI companies with combined funding north of $4 billion.
This work has turned our team into industry-leading experts on the potential opportunities and practical considerations presented by AI in marketing.
The Marketing AI Institute has partnered with top AI-first marketing and sales companies to bring you exclusive content and advice, straight from the companies on the frontlines of AI adoption and implementation.
Partners include publicly traded firms and innovative startups linked by a common vision to unlock immense value for marketers using AI.