$1 million seed round in 2020
Funds will be used to accelerate understanding and adoption of AI in marketing.
We Make AI Actionable and Approachable
A movement to build next-gen marketers through community, education, and technology.
Our Story: In the Words of Our Founder
After more than a decade researching, writing, and speaking about AI, as well as applying it to my businesses, I have come to believe it will be the most transformative technology of our generations. AI will impact every industry and redefine the future of work, business, and society.
Our small part of that story is to try and advance the marketing industry, to create enough curiosity that marketers of all ages and backgrounds will take the next step to learn what AI is and apply it ethically to their careers and businesses.
Marketing AI Institute started as an internal initiative at the marketing agency I owned. In 2016, we started a blog and newsletter about marketing AI to explore how AI would impact our agency and our clients, and the conversation quickly moved into more macro-level thoughts around business and society. AI in the marketing industry was not being written or discussed much in those days. As writers by trade with backgrounds in journalism, marketing, and business, our thinking was that if we could make AI understandable to ourselves and our team, then maybe we could explain it to others.
The blog grew into a media, event, and online education company with more than 40,000 subscribers. In spring 2021, we raised a $1 million seed round for Marketing AI Institute to advance our mission of making AI approachable and actionable, and we do this through three primary areas: community, education, and technology.
We hope to provide you with the knowledge of what AI is and what it’s capable of doing, and inspire you to take action. The first movers those that reimagine the relationship between humans and machines—will create a competitive advantage for themselves, and their companies. Our hope is that you’ll be among them.
—Paul Roetzer, Founder & CEO, Marketing AI Institute
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Paul Roetzer
Founder & CEO
Paul is founder and CEO of Marketing AI Institute; and author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012).
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Mike Kaput
Chief Content Officer
As Chief Content Officer, Mike uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute.
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Tracy Lewis
Chief Operating Officer
Tracy is tasked with implementing daily company operations that align with the long-term business goals and strategic vision of Marketing AI Institute.
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Cathy McPhillips
Chief Growth Officer
Cathy oversees product and community growth, marketing, and sales for Marketing AI Institute, including our online community and customer experience at MAICON and AI Academy for Marketers.
Tamra Moroski
Director of Partnerships
Tamra manages all relationships with Marketing AI Institute’s tech partners, and leads sales for the Institute's portfolio of event and media sponsorships.
Join us for our next free Intro to AI for Marketers class.
Our Intro to AI for Marketers free class will help you understand what AI is and what it’s capable of doing. Marketers of all levels are encouraged to join. Data science and machine learning experience is not required!
