artificial intelligence in marketing

Despite a tough year, advertisers aren't slowing down.    Online advertising is expected to grow 20% in 2021, according to predictions from analysts at Morgan Stanley.    So how will you break away from the pack?    By analyzing billions of advertiser data points, artificial intelligence can help you predict what creative to use in your ad campaigns...before they ever launch. 

Editor's Note: This is a sponsored blog post from Marketing AI Institute partner MarketMuse. For many content marketers, artificial intelligence means leverage. It’s a way to do the things they’re already doing manually—content research, competitive analysis, content gap analysis, content optimization, etc.—in less time and with higher quality output.  AI is a force multiplier across the content production process, but one part that has never quite gained traction is in the content writing process. The reason? AI technology just hadn’t reached a point where it could be reliably used for generating high-quality content.  Recent developments, however, have changed things.

When I die, the following quote might wind up on my gravestone:   “When artificial intelligence works, we call it software. When it doesn’t we spend a lot of time talking about AI” I’ve been in the “AI” industry for more than 10 out of the 30 years I’ve been doing software. Yes, I’ve written code, sold to hundreds of enterprises, and even crafted a few patent-worthy algorithms.

“Artificial intelligence, deep learning, machine learningーwhatever you’re doing, if you don’t understand itーlearn it. Because otherwise, you’re going to be a dinosaur within three years.” — Mark Cuban As the evolution of artificial intelligence continues to grow at an exponential rate, us marketers may be wondering, will this computer end up taking my job? What will a marketing department look like in five years? How do marketing professionals need to prepare for the jobs of the future? What will a typical work day look like?

“It is not possible to prove any new thought, concept, or idea in advance. All new ideas can be validated only through the unfolding of future events.”  —Charles Sanders Pierce AI represents a tremendous opportunity for any business in regards to growth, customer acquisition, and customer success. Although, what matters most is the implementation. Technology is not a solution, it's an enabler and an accelerator. Your business process drives your technology. If the implementation phase is not done effectively, companies end up wasting more time and money than expected.

Marketers are drowning in data from dozens of sources: social monitoring, media monitoring, web analytics, emails, call tracking, sales, advertising, remarketing, ecommerce platforms, mobile apps, and more. The question is: what do you do with all of it?