artificial intelligence in marketing

If your company builds or uses machine learning models, you need to be paying attention to Mobilewalla. The company helps brands get more out of their AI investments by enriching their predictive models with third-party consumer data. The result? Machine learning models that help companies better understand, acquire and retain customers. We sat down with Laurie Hood, SVP of Marketing at , to learn more about the company and its solutions.

There are a lot of great books about how AI is going to change our work and our lives. Picking up at least one of them is advised. Why? Because each one on our top reads list gives you a full appreciation for just how powerful and transformative AI is going to be. Once you understand that, you’ll likely be much more motivated to complete longer courses and dive into pilot use cases. See below some of the books that helped us better understand and apply artificial intelligence in marketing.

Do you rely on social media to build an audience, drive engagement with your brand and content, and convert prospects into leads or sales? If so, you need to be considering how artificial intelligence can dramatically increase the revenues you bring in from social, while reducing the costs of social media creation and management.

Content marketers share a few common problems. They don’t know how their content performance compares to competitors or their industry. They often don’t have a complete picture of the content they have available. And they need help figuring out what content their audience truly desires.

TED talks are a great place for AI insights and inspiration, as they feature people with a range of AI backgrounds and experiences. A search for “artificial intelligence” on the TED talks website turns up hundreds of  results. In case you don’t have the time to watch them all, we compiled a list of our favorites.

Do you rely on SEO to attract and convert relevant traffic to your content and website? If so, you need to be considering how artificial intelligence can significantly increase the revenue you bring in from search-related marketing activities and reduce the costs of those activities.