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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Blog Feature

This AI Tool Gets Retail Customers to Buy More—and Get Smarter Over Time

By: Paul Roetzer
July 12th, 2018

Using artificial intelligence, retailers can now pair website visitors with the perfect product for their purchase preferences—at the perfect time. The result? Increased revenue, more sales and better marketing ROI. Those are benefits that AI platform Bluecore says it produces for retail operations, using robust AI and machine learning technologies. We spoke with Bluecore CEO Fayez Mohamood to learn more about the product.

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Blog Feature

IBM Watson Can Now Predict How Good You'll Be At Your Job in the Future

By: Ashley Sams
July 11th, 2018

At the Marketing AI Institute, we read dozens of articles on artificial intelligence every week to uncover the most valuable ones for our subscribers and we curate them for you here. We call it 3 Links in 3 Minutes. Enjoy! IBM is taking their employee performance reviews up a notch. Instead of just evaluating past successes (and failures), IBM is now taking future performance predictions into account with the help of Watson. According to Bloomberg, Watson Analytics uses artificial intelligence to take employee experiences, projects, and training into account and predict the future skills and value they could bring to the company. Managers then take Watson’s assessment ratings into account when making promotion, pay and bonus decisions. Vice president for compensation and benefits at IBM Nickle LaMoreaux expands, “Traditional models said if you were a strong performer in your current job that was the singular way that you got a promotion.” By including hypothetical future performance, evaluations are more well-rounded and accurate. In fact, IBM claims Watson has a 96 percent accuracy rate compared to internal analysis with HR experts.

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Blog Feature

5 Practical AI Applications That Enterprise Marketers Can Use Right Now

By: Andy Betts
July 10th, 2018

Smart marketers are already making great use of artificial intelligence, but how? As quickly as it’s being adopted, AI still proves challenging for many. The potential for AI to revolutionize your business is there, if you can figure out how to tap into it in the way that makes the most sense for your employees, stakeholders, and customers. Yet recent Salesforce data shows us that just over half (51%) of marketers currently use AI at all. Artificial intelligence applications are systems that normally require human intelligence, but are powered by machines.

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Blog Feature

Who Needs a Data Scientist When You Have Marketers?

By: Sammie Fisher
July 6th, 2018

Data scientists are hard to hire: they’re expensive, a pain to source and vet, and hard to justify unless you have enormous amounts of data. With Oracle, you don’t need a data scientist, you need a marketer. Oracle provides leading-edge capabilities in software as a service (SaaS), platform as a service (PaaS), infrastructure as a service (IaaS) and data as a service (DaaS). The data giant casts its net wide and deep. But for our purposes, we’ll focus on the Oracle Marketing Cloud and the Adaptive Intelligent Apps for Customer Experience (CX), which encompass marketing, sales, service, and commerce. So, what’s important for you to know about this monstrous cloud applications and platform service firm? Well, let me tell you.

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Blog Feature

2,000 Students in the Middle East to Spend Their Summer Learning AI

By: Ashley Sams
July 5th, 2018

At the Marketing AI Institute, we read dozens of articles on artificial intelligence every week to uncover the most valuable ones for our subscribers (become a subscriber today), and we curate them for you here. We call it 3 Links in 3 Minutes. Enjoy! From robocops to virtual health pods, Dubai is diving head first into artificial intelligence, reports CNN. The United Arab Emirates (UAE) government is hosting its first AI summer camp this year and more than 2,000 high school and university students are signed up. Throughout the eight-week camp, students will learn about AI and machine learning from some of the leading companies in the space.

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Blog Feature

Discover Dozens of Marketing Artificial Intelligence Use Cases and Vendors

By: Paul Roetzer
July 2nd, 2018

You use artificial intelligence dozens, if not hundreds, of times everyday. From choosing recommended shows on Netflix, to navigating trips in Google Maps, asking questions of Siri and Alexa, ordering products on Amazon, reading your Facebook Newsfeed, and unlocking the iPhone facial recognition. In short, your life is already machine assisted, and your marketing will be too. AI makes things more convenient, more simple, and more personalized. And, the real magic of AI is that consumers often have no idea it’s there. Things just work, better. Marketers who take the initiative to find AI-powered solutions will be able to intelligently automate time-intensive, data-driven activities, and execute personalized campaigns of unprecedented complexity that drive meaningful business results. But, how do you get started? How do you figure out which use cases to prioritize? And, how do you navigate the hundreds of vendors touting AI and machine learning capabilities?

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