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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Blog Feature

How to Super-Personalize Emails Using AI

By: Drew D'Agostino
January 17th, 2020

It seems like we are all constantly flooded with overly manufactured, impersonal emails. Thousands of generic emails get sent out each day, all written with seemingly little regard for who we are as people.

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The Beginner’s Guide to Using Natural Language Generation to Scale Content Marketing

By: Mike Kaput
January 16th, 2020

You may have heard about the potential of artificial intelligence, machine learning, and related technologies. Indeed they can improve marketing performance, productivity and personalization. But getting started with these technologies isn’t always easy. This post describes how to apply AI technologies to your marketing efforts. In it, we’ll give you a 30,000-foot view of an AI technology called natural language generation (NLG) that is used by companies like the Associated Press to scale content creation. Then, we’ll teach you how to get started with that technology today.

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Blog Feature

Watch Chris Penn's Keynote from MAICON: Become an AI-Enabled Company (Video)

By: Sandie Young
January 15th, 2020

In the words of Christopher S. Penn (@cspenn) at this year’s Marketing AI Conference (MAICON), “Machines think like us, only better, faster and cheaper.”

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Blog Feature

AI for Predictive Analytics: Everything You Need to Know

By: Mike Kaput
January 15th, 2020

The story I'm about to tell you is trash. Literally.

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Blog Feature

How to Improve Your Account-Based Marketing with AI

By: Paul Roetzer
January 14th, 2020

If you do account-based marketing (ABM), chances are that artificial intelligence can help you do it better. 6sense offers an AI-powered customer data platform that predicts where account-based marketing leads are in the buying journey. It then allows you to focus on the leads closest to closing.  We spoke with 6sense Chief Marketing Officer Latane Conant to learn more about the tool and how it uses AI.

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Blog Feature

How to Better Connect With Your Audience Using AI

By: Martin Adams
January 10th, 2020

When it comes to engaging their audiences, brands have their work cut out. In an era characterized by content saturation, media fragmentation, and tightening data regulation, it often feels harder than ever to cut through the noise and make a genuine impact. Consumer trust is a fragile thing, and poorly calculated content has the capacity to even become detrimental to brand reputation. So how can brands connect in a meaningful way?

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