It seems like we are all constantly flooded with overly manufactured, impersonal emails. Thousands of generic emails get sent out each day, all written with seemingly little regard for who we are as people.
You may have heard about the potential of artificial intelligence, machine learning, and related technologies. Indeed they can improve marketing performance, productivity and personalization. But getting started with these technologies isn’t always easy. This post describes how to apply AI technologies to your marketing efforts. In it, we’ll give you a 30,000-foot view of an AI technology called natural language generation (NLG) that is used by companies like the Associated Press to scale content creation. Then, we’ll teach you how to get started with that technology today.
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In the words of Christopher S. Penn (@cspenn) at this year’s Marketing AI Conference (MAICON), “Machines think like us, only better, faster and cheaper.”
The story I'm about to tell you is trash. Literally.
If you do account-based marketing (ABM), chances are that artificial intelligence can help you do it better. 6sense offers an AI-powered customer data platform that predicts where account-based marketing leads are in the buying journey. It then allows you to focus on the leads closest to closing. We spoke with 6sense Chief Marketing Officer Latane Conant to learn more about the tool and how it uses AI.
When it comes to engaging their audiences, brands have their work cut out. In an era characterized by content saturation, media fragmentation, and tightening data regulation, it often feels harder than ever to cut through the noise and make a genuine impact. Consumer trust is a fragile thing, and poorly calculated content has the capacity to even become detrimental to brand reputation. So how can brands connect in a meaningful way?
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