artificial intelligence in marketing

Frase is an AI platform that tells marketers which questions prospects are asking, then helps them create content around those questions. The tool can actively create content briefs on any topic, as well as catalog and respond to site visitor questions. Companies big and small are currently using Frase to research content faster, drive SEO results, and build smarter content strategies based on actual consumer questions. We caught up with Tanya Thompson, Frase's Director of Marketing, to learn more.

Content marketing is one of the top areas in our industry where artificial intelligence is already making an impact.

What is artificial intelligence? How does it apply to content marketing? And how do you actually get started with this technology? These are questions we get daily at Marketing AI Institute from forward-thinking marketers who are exploring AI's ability to increase revenue and reduce costs.  This post is designed to answer some of those basic questions about AI that content marketers might have about the technology and its potential to impact their companies and careers. If you've only heard about AI in passing, you can read through this post sequentially for a basic definition of AI, followed by some ways it's used in content marketing. If you already know what AI is, you may want to skip to the section titled How to Use AI in Content Marketing and/or Recommended Reads on AI for Content Marketing.

Artificial intelligence gives marketers the ability to increase revenue and reduce costs at an unprecedented scale. And email marketing is one of the top areas today where you can apply AI. In fact, AI is already being used to write subject lines better than humans at scale and optimize send times. But how do you actually get started with AI for email marketing? This post is here to help.

If you're just getting started with artificial intelligence, there are some questions you must ask of your company before you spend money on AI.

In the 1950s, a salesperson needed one primary characteristic: charisma. Their success depended on their ability to connect with potential customers, listen to their needs, and form a relationship based on trust. Then came the 1980s and 1990s, and everything changed.