artificial intelligence in marketing

Advertising is experiencing a fundamental shift. Social media stories and influencers now drive growth for both brands and platforms. Digital now accounts entirely for Out Of Home advertising growth. Brands are increasingly emphasizing human sales and customer service. Experiential marketing budgets are shooting up. Every brand is looking for new, more targeted or more intimate opportunities to connect with consumers and help guide them to purchases.

Email delivery is getting a makeover with a little help from AI. Pepipost, a Netcore product, is an AI-powered email delivery tool that uses machine intelligence to make sure emails reach their intended recipients. It's used by companies big and small to optimize email inboxing. We caught up with Dan Sapir, SVP of sales and operations at the company, to learn more.

As an online furniture retailer, Wayfair has no brick and mortar showrooms to give customers a physical sense of the items they’re buying. How does the color of that fabric look against the wall? How does it look in a corner? How much space will it actually take up?

Editor’s Note: This post is part of a series featuring speakers from the Marketing Artificial Intelligence Conference (MAICON). For more information, visit www.MAICON.ai.

Angela Pham (@angelapham), UX Content Strategist at Facebook, will be presenting "Automated but Not Autonomous: How to Talk to Users in a Machine Learning World" at the Marketing AI Conference (MAICON) on July 16-18, 2019. 

Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions.