artificial intelligence in marketing

Facebook estimates that 5% of its 2.38 billion monthly active users are fake—or bots, as you’ll often hear them called. Of those other real users, which should you follow to keep tabs on the ever-changing state of social media and AI?

Can you answer the question: What is artificial intelligence?

Codec uses AI to analyze millions of content interactions, then offer you insights into your target audiences. That includes real-time information like using clustering to understand and segment online communities, as well as group the different types of personalities within an online community. The result? Marketers have real-world insights to inform and improve their content marketing. We caught up with Martin Adams, CEO of Codec, to learn more about how this AI-powered solution works.

Alyce is an AI-powered platform that matches your prospects with personalized gift selections, so you can drive success with direct mail. The company's AI uses publicly available info about prospects to recommend personalized gifts that get you more responses to your direct mail — and more engagement. We caught up with Daniel Rodriguez, Head of Marketing at Alyce, to learn more about how the tool uses AI to benefit marketers.

Are artificial intelligence and conversational marketing at odds? Conversational marketing exists to make brands feel more human, while AI, on the surface, sounds like something designed to remove the human touch.

I spend an inordinate amount of time thinking about artificial intelligence and its applications for marketing. When writing and speaking about it, I tend to focus on the positive aspects and outcomes.