artificial intelligence in marketing

Sentient Technologies is an AI company that got its start using artificial intelligence and machine learning to automatically manage a hedge fund’s market positions. Since then, it’s developed a number of AI solutions, including two systems to boost conversions and improve customer experiences in digital commerce. Along the way, the company has raised more than $172 million to make the worlds of marketing, finance, and healthcare (among others) more artificially intelligent. We spoke with Sentient’s Director of Marketing Jeremy Miller (LinkedIn) to learn more about how the company is helping marketers use AI to achieve their business goals.

BrightEdge has more than 1,500 customers—including more than 50% of the Fortune 100—who trust the company to deliver content marketing and SEO solutions. Now, the company offers an AI-powered product that integrates directly with its existing platform. BrightEdge Content uses artificial intelligence to help marketers build content strategy, score and optimize content, and activate that content across various online channels. We spoke with BrightEdge CTO and cofounder Lemuel Park (LinkedIn) to learn how the solution delivers superior results for marketers using AI.

Creating content in today’s marketing landscape is only half the battle. Marketers must also distribute that content effectively to the right audiences. PulsePoint provides programmatic ad technology that streamlines and optimizes ad distribution across channels. Story by PulsePoint does the same thing for content marketing across social, native, and content discovery channels. The tool helps marketers distribute their content to the right audiences on the right channel, then optimize content campaigns in real-time to eliminate under-performing assets. We interviewed Andrew Stark (LinkedIn), SVP of content at the company, to learn more about how Story by PulsePoint is creating value for content marketers.

Enterprise content marketers share a few common problems. They don’t know how their content performance compares to competitors or their industry. They often don’t have a complete picture of the content they have available. And they need help figuring out what content their audience truly desires. All three problems have solutions thanks to artificial intelligence tool CONCURED. The solution uses natural language processing and deep learning to score and improve content marketing for enterprises. It can identify content gaps, conduct automated content audits, and recommend high-performance content topics. We spoke with CONCURED CEO Tom Salvat (LinkedIn) to learn how the solution works.

Every marketer and salesperson has a problem in common: how do you make sure your marketing or sales email rises above the flood of communications hitting a person’s inbox each and every day?

For over a decade, savvy professionals have used inbound marketing to grow. Inbound marketing consists of creating and promoting content that addresses customer needs. The goal is to attract, convert, and close more qualified leads by being helpful to consumers. Today, companies use inbound marketing methodologies to market more effectively and cost-effectively.