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The Future of Business Is AI, or Obsolete

With each advancement in AI, it's becoming more apparent that there will be 3 types of businesses in every industry: AI Native, AI Emergent and Obsolete.

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August 12, 2022

Top AI and Machine Learning Conferences [2022]

This list of the top AI conferences and machine learning conferences will help you determine which events are musts in 2022.

August 11, 2022

How to Unlock Massive Search Traffic Gains Using AI

WordLift uses AI to create a knowledge graph that scales and automates SEO. We spoke with the company to learn how.

August 10, 2022

How to Use AI to Identify the Best Experts and Content on a Topic

Essentials Newsletters uses AI to identify who and what matters on specific topics, then deliver content from these sources straight to your inbox.

August 9, 2022

What Is Out-of-Home (OOH) Advertising—and How Can AI Improve It?

Out-of-home advertising is a perfect counterbalance to digital fatigue. And artificial intelligence can help you advertise out-of-home in smarter ways.

August 9, 2022

Delighting Your Customers: Data + Motivation AI

Successful organizations marry effective acquisition with strong retention. Customer data coupled with language AI can help.

August 8, 2022

How to Grow Marketing Revenue with AI

AI-powered advertising tools now use AI and machine learning to make sure tactics are completely optimized for revenue generation and mapping. Here's how.

August 3, 2022

How to Use AI to Rank Your Content

INK is an AI-powered writing tool that helps writers generate content that ranks in search.

August 2, 2022

Using AI to Advertise with a Personal Touch

AI-powered micro-targeted ads allow for an unprecedented level of personalization. Here's a primer on what they can do.

August 1, 2022

Does Your Content Engage Values-Driven Consumers? AI Has the Answer

A core subset of customers will spend more with a brand that holds the same values that they do. This share is larger among consumers younger than 40? Learn the keys to effective values-based marketing.

July 29, 2022

What Does the Future of AI Look Like? These AI Experts Will Tell You

AI in marketing (and in other industries) is constantly evolving. At MAICON 2022, these experts will share what the future holds for AI.  

July 29, 2022

5 Marketing AI Main Stage Sessions You Won't Want to Miss [MAICON 2022]

There will be more than 50 marketing AI speakers at MAICON 2022. Here are a few of the AI keynote speakers and sessions you won’t want to miss.

July 26, 2022

Speed Up Content Marketing by 50%+ with AI

Narrato is AI-powered content marketing software that assists content creators and speeds up their content creation process.

July 20, 2022

DALL-E 2 and the Future of Design

DALL-E 2 is a major AI milestone and has huge implications for entire professions and business models.

July 19, 2022

Why Having One Source of Truth Company-Wide is the Key to Success

Having a unified description of your customer is essential for success. However, too many companies fail to create one. Here's one approach.

July 18, 2022

Building a Better Content Brief with AI

How can content marketers, editorial teams, and SEOs create content at scale while also maintaining quality? The answer is content briefs.

July 15, 2022

Your Guide to Top Data and AI Performance Thought Leaders

AI has the power to help marketers organize and make use of an overwhelming amount of data. Follow these data and AI experts to learn more.

July 13, 2022

4 AI Marketing Strategy Leaders You Should Be Following

Applying AI to your marketing strategy and marketing assets can yield tremendous results when done right. Follow these AI experts to get started.

July 11, 2022

How to Become a Next-Gen Marketing Leader [Workshop]

Marketing AI presents a number of opportunities for marketing leaders to propel their teams forward. Learn how at this MAICON 2022 workshop.

July 1, 2022

{Podcast} In-Ear Insights: When Algorithm Choices Go Wrong

In this week’s In-Ear Insights, Katie and Chris discuss what happens when junior or naive AI engineers or data scientists make bad choices for algorithms.

June 30, 2022

5 Ways Your AI Projects Fail, After Action Reviews and Post-Mortems

The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray

June 29, 2022

AI for Sales: What You Need to Know

What is AI for sales and how can it give salespeople superpowers? This post has the answers.

June 29, 2022

How to Become a Next-Gen Agency with AI [Workshop]

Learn how AI can augment and accelerate marketing agency performance in this next-gen agency workshop at MAICON 2022.

June 28, 2022

[New Book Launch] Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

A new book from Marketing AI Institute Founder and CEO Paul Roetzer and Chief Content Officer Mike Kaput releases today.

June 27, 2022

What Is the State of Marketing and Sales AI? Let's Find Out [WEBINAR]

Join Marketing AI Institute and Drift for an exclusive webinar where we reveal the findings from our 2022 State of Marketing and Sales AI Report.

June 27, 2022

How to Prevent Bias in Marketing AI [Workshop]

When using AI in marketing, the wrong data—or selecting a vendor that uses data improperly—can lead to serious consequences. Here’s how to prevent them.

June 24, 2022

[The Marketing AI Show: Episode 19] Marketing Artificial Intelligence Book

Marketing Artificial Intelligence is published on June 28. In this podcast, authors Paul Roetzer and Mike Kaput take you behind the scenes of the book.

June 21, 2022

How AI Unlocks Value from Your Single Source of Data Truth

Join Snowflake and Marketing AI Institute on Thursday, June 23 at 9am EST / 12pm PST to learn exactly how to use AI to get immense value out of your data.

June 20, 2022

5 Ways Your AI Projects Fail, Part 5: Deployment-Related Failures

The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray.

June 19, 2022

AI with an EQ

Introducing the first AI that understands emotional intelligence from RAD AI.

June 17, 2022

[The Marketing AI Show: Episode 18] AI for CMOs: The 2022 Report

CMOs are at the forefront of digital transformation. Are they ready?

June 14, 2022

5 Ways Your AI Projects Fail, Part 4: Modeling-Related AI Failures

There are two major issues during the modeling process you need to be aware of if you don't want your AI projects to fail.

June 13, 2022

How to Automatically Write Long-Form Content with AI

Article Forge is an AI tool that uses multiple language models to generate longer-form content. We spoke with the company to learn how it works.

June 7, 2022

7 Key Differences Between NLP and Machine Learning (and Why You Should Learn Both)

The term AI is often used interchangeably with complex terms such as machine learning, NLP, and deep learning, all of which are complicatedly intertwined.

June 7, 2022

Why CMOs Need to Pay Attention to AI [Report]

Few CMOs and marketing leaders understand AI's full potential. And even fewer know how to adopt the technology effectively. A new report is here to help.

June 6, 2022

How to Use AI to Engage Your Highest Value Personas

RAD AI is an AI tool with emotional intelligence that delivers authentic influencer content programs. We spoke with the company to find out how it works.

June 6, 2022

How to Use AI to Automatically Create Content from Keywords and Images

GoCharlie is an AI tool that generates content using natural language processing (NLP). We spoke with the company to find out how it works.

May 31, 2022

[The Marketing AI Show: Episode 17] AI for Advertising

AI is changing the way brands and agencies work on advertising today.

May 24, 2022

[The Marketing AI Show: Episode 16] The Future of Business Is AI, or Obsolete

Businesses need to prepare for a future with AI or risk becoming obsolete.

May 20, 2022

Voice Search Optimization for Beginners: The Ultimate Guide

This ultimate guide covers everything you need to know about voice search optimization for beginners. Lean in and get it now!

May 19, 2022

Beyond Customer Success: How Conversational AI Does More Than Chat

Analyzing data from your conversational AI can help you gain unexpected insights into your business operations and performance.

May 18, 2022

AI Marketing – Can You Predict The Success Of Your Next Campaign?

AI marketing is going to have a huge effect on how companies market and sell their products and services. Here's how.

May 17, 2022

Taking Data on a (Customer) Journey

Your sales funnel needs to get smarter. AI can help.

May 16, 2022

The Future of Business Is AI, or Obsolete

With each advancement in AI, it's becoming more apparent that there will be 3 types of businesses in every industry: AI Native, AI Emergent and Obsolete.

May 16, 2022

[The Marketing AI Show: Episode 15] AI for Event Marketing—Finding Use Cases in Real-Time

How can you use AI to transform your event marketing? In this episode of the Marketing AI Show, we brainstorm AI use cases for events in real-time.

May 13, 2022

36 Jaw-Dropping AI Writing Tools

We're about to enter a future where machines write as good or better than humans. In fact, we're already there. Here are 36 jaw-dropping AI writing tools.

May 10, 2022

3 Personalization Experts You Should Be Following

Personalization is one of the best use cases for marketing AI. Learn from these four experts.

May 9, 2022

5 Ways Your AI Projects Fail, Part 3: Data-Related AI Failures

Be on the lookout for these failures—and ways to remediate or prevent them—in your own AI initiatives.

May 6, 2022

How AI Will Alter Your Career (Maybe Sooner Than You Think)

What if AI moves further into the strategic and creative realms, much sooner than expected? It's already happening.

May 4, 2022

[WEBINAR] How to Make Outdoor Your Best Marketing Channel with AI

See AI in Action when OneScreen.ai’s Tim Rowe shows how out-of-home marketing is changing with the help of AI.

May 2, 2022

The Future of Content Marketing Involves AI

The future of content marketing involves machines… at a greater scale than you could imagine.

May 1, 2022

How Language Has Evolved Since 2020—According to AI

Brands are reconsidering the tone of their messaging given the pandemic. AI-powered insights from Persado reveal how language has evolved since 2020.

May 1, 2022

How to Use AI and Machine Learning in Marketing

A new course from HubSpot Academy teaches you how to use AI and machine learning in your marketing.

April 25, 2022

Building Greater Loyalty with Personalization and AI

Personalization strategies informed by AI-driven analytics can help companies build genuine relationships to increase customer loyalty and retention.

April 21, 2022

Amazon Personalize: AI Made Easy for Marketers

Amazon Personalize allows your brand to build personalization and recommendation engines with no prior AI experience.

April 20, 2022

Natural Language Generation (NLG): Everything You Need to Know

Discover everything you need to know about natural language generation (NLG) in this comprehensive post by AI experts.

April 19, 2022

21 Intriguing Artificial Intelligence Stocks to Watch (2022)

Read on to discover 21 of the best artificial intelligence stocks we've got our eyes on.

April 11, 2022

5 Ways Your AI Projects Fail, Part 2: Strategic AI Failures

The most common failure in AI projects, without question, is a failure of business requirements. Here's how to avoid this, and other strategic failures.

April 5, 2022

5 Ways Your AI Projects Fail, Part 1: Introduction and the AI/Machine Learning Project Lifecycle

The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray.

April 4, 2022

AI in Analytics: Top Use Cases and Tools

AI in analytics can give you superpowers. This post breaks down the top AI in analytics use cases and tools, so you can get started with it today.

April 4, 2022

[Research] How Are Marketers Understanding and Adopting AI? Take Our Survey

Marketing AI Institute and Drift open the survey period for the 2022 State of Marketing AI Report.

March 30, 2022

[Webinar] How to Dominate Your Next Conference Using AI + Out-of-Home Advertising

Our webinar with OneScreen.ai will show you how you can use out-of-home advertising + AI to crush your marketing goals.

March 29, 2022

[The Marketing AI Show: Episode 13] AI for CMOs: Andrea Brimmer, Ally

Andrea Brimmer, Chief Marketing and PR Officer of Ally, is a guest on the Marketing AI Show podcast with Paul Roetzer.

March 23, 2022

The Very Best Books on AI in 2022

What are the best books on AI available today? This post has the answer.

March 22, 2022

[The Marketing AI Show: Episode 12] AI for CMOs: John Dougherty, Brighton Jones

John Dougherty, CMO of Brighton Jones, is a guest on the Marketing AI Show podcast with Paul Roetzer.

March 21, 2022

Using What You Know to Manage the Machines (Part 2)

Today, machines can replicate repeatable tasks and, with enough data, make decisions. You will either manage the machines or be managed by the machines.

March 16, 2022

The 3 Best Free AI and Machine Learning Courses (2022)

Looking to learn AI? You're probably going to need a course. Here are the best 3 free AI and machine learning courses we've found.

March 15, 2022

AI for Digital Transformation: The Complete Starter Guide

Most digital transformation projects fail, but don't have to. Here's everything you need to know about making digital transformation succeed with AI.

March 15, 2022

[The Marketing AI Show: Episode 11] Author Talks Genius Makers and AI

Cade Metz, author of Genius Makers, is guest on the Marketing AI Show podcast with Paul Roetzer.

March 14, 2022

What Is AI? A Simple, Non-Technical Guide

No matter your background or level of understanding, there is a simple, non-technical way to answer the question: “What is AI?”

March 14, 2022

15 Pros and Cons of Artificial Intelligence You Should Know

What are the pros and cons of artificial intelligence? This post has the complete answer.

March 11, 2022

This AI Advertising Tool Optimizes Your Campaigns Automatically

BLKBOX is an AI tool that optimizes every stage of your ad campaigns. We spoke with the company to find out how it works.

March 10, 2022

AI in Advertising: Everything You Need to Know

Learn why AI is transforming advertising as we know it—and how you can increase revenue, reduce costs, and build a competitive advantage using it.

March 10, 2022

4 Incredible AI Case Studies in Content Marketing

In these AI case studies, you'll learn how real companies are using AI to get real results.

March 10, 2022

How to Navigate Data Privacy in 2022 and Beyond

Marketers need to get smart about their data now that cookies are going away. Here’s how.

March 9, 2022

[The Marketing AI Show: Episode 10] Senior AI Editor Talks Responsible AI

Host Paul Roetzer sits down with Karen Hao, senior AI editor, MIT Technology Review to discuss responsible AI.

March 8, 2022

Why We Need a Marketing AI Community

Community is something bigger and stronger that getting permission to email someone. That's why it's time for a marketing AI community.

March 7, 2022

Using What You Know to Manage the Machines (Part 1)

There will be two types of jobs in the future, those that manage the machines, and those that are managed by the machines.

March 7, 2022

AI in Search Engines: Everything You Need to Know

Modern search engines rely heavily on artificial intelligence to function—and knowing how AI in search works can help you better rank your own website.

March 4, 2022

Artificial Intelligence for Small Business: The Complete Guide

Despite what you may have heard, your small business can absolutely use artificial intelligence (AI) to decrease costs and increase revenue.

March 3, 2022

How to Hold AI Accountable

AI needs to be held accountable—by people and other AI. Here’s how to do it.

March 2, 2022

Artificial Intelligence and the Future of Enterprise Decision Making

Enterprise decision making is about to change thanks to AI. Here’s how.

March 1, 2022

MAICON 2022: Our First Group of Speakers Is Announced

Today we announced our first group of presenters for our Marketing Artificial Intelligence Conference (MAICON) 2022. Find out more in this post.

March 1, 2022

15 Best AI-Powered Content Generation and Strategy Tools

AI-powered content generation and strategy is possible. Here are 15 of the best tools to do it.

February 28, 2022

AI for SEO: The Ultimate Guide to Use Cases and Tools

There are some seriously impressive use cases for artificial intelligence in SEO. Here’s what you need to know.

February 28, 2022

How to Clone Your Best Sales Reps with Drift's Chatbot

Drift, a Revenue Acceleration Platform, uses AI to connect marketers and sales teams with sales-qualified leads in real-time using AI-powered chatbots.

February 28, 2022

Marketing to Machines: The B2M Segment

As a marketer, your sole focus should be how to reach your audience. In the digital space, the way that you can reach people is constantly evolving.

February 25, 2022

Responsible AI: Ethics, Innovation, and Lessons Learned from Big Tech

Companies large and small need to adopt AI without losing sight of the ethical implications of these solutions, or pay the price.

February 24, 2022

Top Resources for AI, Data Science, and Machine Learning for Marketers

What are the best resources for getting started with data science, machine learning, and AI, especially for marketers? We've got the answers.

February 22, 2022

5 Ways Natural Language Processing (NLP) Is Changing Digital Marketing

One popular AI innovation for marketing in recent years is natural language processing (NLP). Here are the top ways to use it in digital marketing.

February 21, 2022

A Very Brief History of Modern Artificial Intelligence

The history of modern AI has a lot to tell us about where the field is going—and how we can benefit from it.

February 18, 2022

7 Stats About Voice Search That Marketers Need to Know

Voice search is an AI-powered channel every marketer needs to understand, and a handful of key stats go a long way towards helping you do just that.

February 17, 2022

25+ Tactical Ways to Use AI in Marketing Right Now

You can get started with AI in marketing right now, even if you don’t have a technical background. Here's how.

February 14, 2022

Predict and Scale Advertising Performance with AI from AiAdvertising

AiAdvertising is an AI-powered platform that takes the guesswork out of running ad campaigns. We interviewed the company to learn how.

February 11, 2022

How to Think About Natural Language Processing in Marketing

Natural language processing (NLP) can give marketers superpowers—if they approach the technology in a smart way. This NLP expert shows you how.

February 11, 2022

[Report] How Competitive Intelligence Makes Massive Business Improvements

A new report from Crayon, “The State of Competitive Intelligence 2020,” reveals substantial business improvements with CI.

February 10, 2022

How Marketers Must Evolve in the Age of Artificial Intelligence

Brands need to start embracing a human + machine approach to marketing and sales. It’s the only way to thrive in the coming age of AI. Here's how.

February 9, 2022

How Love Is Used in Advertising, According to AI-Powered Analysis

Love in language is used in many ways. Have brands changed their approach to the word during the pandemic? See these unique insights for the answer.

February 8, 2022

How to Predict Customer Behavior Using AI from Standard Insights

Standard Insights is a marketing platform that uses AI to predict customer behavior. We talked to the company to find out how this AI marketing tool works.

February 7, 2022

The AI Chatbot That Doesn't Need Training to Personalize Conversations

ZeroShotBot is an AI chatbot that uses zero-shot learning, so you don't have to train it on new tasks. We interviewed the company to learn how.

February 3, 2022

How to Transcribe and Caption 10X Faster with AI from Verbit

Want to automatically transcribe your media content and make it searchable to increase site traffic? This post shows you how with AI solution Verbit.

February 2, 2022

How to Advertise Smarter with AI

AI is transforming what is possible in the world of advertising at every level. Our AI in Action session on AI for advertising shows you how.

February 2, 2022

Human-Centered AI: Why It Matters

When humans are at the center of AI, major problems can be avoided and human professionals can get better at their careers. Here's how.

January 31, 2022

How to Create and Scale Content with AI

Want to create and scale your content marketing more efficiently? This post has details of one free way to do just that.

January 28, 2022

The Future of Machine Translation and AI

Many translators fear that their jobs will become obsolete due to the AI replacing them. Is it true? Find out in this post from a translation expert.

January 27, 2022

AI-Powered Language: A New Era of Customer Engagement [WEBINAR]

A new webinar teaches digital marketers how to create more consumer-centric customer experiences by rethinking third-party data and using AI.

January 26, 2022

How to Predict Marketing Performance with No-Code AI from Faraday

Faraday is a consumer prediction platform for D2C brands that makes predictions at scale—without code. We spoke with the company to learn how it works.

January 24, 2022

How to Build a Smarter Content Marketing Program with Contrend

Contrend uses AI to discover your audience's content preferences. We spoke with the company to learn how.

January 21, 2022

Reaching the Post-AI Consumer

AI has radically altered consumer behavior, and brands need to play catch-up. Here's what brands need to know.

January 20, 2022

AI for CMOs: How to Transform Talent, Tech, and Strategy

CMOs are increasingly turning to AI to solve their biggest challenges. Here's how.

January 17, 2022

Customer Success vs. Customer Experience: What to Know

The difference between customer success vs. customer experience might surprise you. What also might surprise you is how AI can help improve both.

January 4, 2022

Understanding Supervised Learning: The Key to AI

Supervised learning is the most common approach in AI, and is important for any business or marketer using the technology. Here's what you need to know.

December 20, 2021

Is Lack of Diversity in AI Costing Your Business?

Bias in AI occurs for a number of reasons.  This post breaks them down, and looks at how they may be costing your business.

December 15, 2021

AI for Competitive Intelligence: What You Need to Know

AI has the potential to completely revolutionize the competitive intelligence process. This post outlines how.

December 14, 2021

4 Warnings About the Death of Cookies from a Leading AI CEO—and What to Do About Them

Marketers are facing a brave new world—a world without third-party cookies. One expert has advice on what to do about the death of cookies.

December 14, 2021

How Conversational AI Can Improve Your Customer Relationships

Conversational AI is the future of companies connecting with their customers. This post shows you how.

December 13, 2021

Will GPT-3 Move Language AI Into the Business Mainstream?

What does GPT-3 mean for the use of AI in creative and marketing content? This post has the answer.

December 13, 2021

3 Horrifying Examples of AI and Machine Learning Gone Wrong

When your company deploys AI, things can go wrong. Very, very wrong. This post cautions you on how to avoid AI catastrophes when deploying the technology.

December 10, 2021

Descriptive Analytics: What It Is, How It Works, and Why You Need It

Descriptive analytics is a powerful and data-driven technique to analyze and gain insights from customer data. Here's how to get the most out of it.

December 9, 2021

B2B Sales and AI: Everything You Need to Know

AI is transforming how B2B companies sell. In this post, we outline exactly what this technology is, what it can do, and how to benefit from it.

December 6, 2021

Human + Machine: The Future of Content Is Coming [WEBINAR feat. Ann Handley]

Save your spot for Human + Machine: The Future of Content is Coming on 12/15 at 12:00 pm ET for an invigorating discussion on the future of content.

December 5, 2021

How Spotify Uses AI to Know What Music You Like

Recommender systems are the type of AI that companies like Spotify use to make recommendations to you based on your preferences. Here's how they work...

December 3, 2021

How I Used AI to Speed Up Webinar Production

I used several AI tools to speed up and improve the webinar production process. Here's how.

November 30, 2021

Leverage Language AI This Holiday Season to Capture Your Share of Rising Sales—But Easy Does It

Retailers can overcome consumer fatigue by making shopping easy. You can use language AI to help.

November 29, 2021

AI Translator: A Necessary Player on Your Team

What is an AI translator? It's a critical role for any AI team. This article outlines the role and why it's important.

November 22, 2021

Develop Your Business Case for Conversational AI

Be part of our December 9, 2021 webinar, Show Me the Money: Measuring the Impact of AI on Your Marketing & Sales Pipeline.

November 22, 2021

3 EASY Ways to Win the Holiday Season 2021 with AI

In a recent ebook, Persado uncovers insights for marketers on how to make the holiday season easier for consumers using the right language powered by AI.

November 15, 2021

4 Ways to Use AI to Supercharge Opportunity Identification

If you want to succeed in a competitive environment, your business needs to develop marketing based on customer preferences. AI can help.

November 12, 2021

How AI Will Change Marketing Jobs of the Future

The future of marketing looks a lot different than you’d think with the evolution of artificial intelligence. See what your job is going to look like here.

November 12, 2021

The Very Best AI Newsletters [2021]

One of the best ways to keep up with developments in AI is to subscribe to the right newsletters. Here are 8 worth your time.

November 12, 2021

How UPS Uses AI to Save $200 Million a Year

UPS is seeing massive returns on their investments in AI technology. See how their strategy works—and what it means for brands.

November 12, 2021

How HubSpot Uses AI to Make Marketing Smarter

We anticipate that the integration of AI into HubSpot’s products is going to prove critical to the company's future growth. Here's how.

November 11, 2021

The AI Terms Cheat Sheet [Easy Explainer of AI Terminology]

If you want to explore AI, it’s best to start learning what commonly used AI and machine learning terms mean. This post has you covered.

November 11, 2021

AI Wrote a 650-Word Blog Post for Me [HyperWrite Review]

AI wrote an entire blog post for me. I gave an AI tool called HyperWrite a topic, and the machine did the rest. Here's everything that happened next.

November 11, 2021

Content Personalization: Everything You Need to Know

If you create any type of content, you need to take content personalization seriously. Here's everything you need to know about the topic.

November 10, 2021

Will Marketing Be Automated by AI?

It’s the question on every marketer’s mind: will marketing jobs be replaced by AI? This post has some answers based on years spent experimenting with AI.

November 9, 2021

AI Automation: What You Need to Know

AI automation is a way of combining automation and AI to produce valuable business outcomes. Here's everything you need to know about it.

November 9, 2021

Integrating AI into your Competitive Intelligence Program for a Sustainable Advantage

The speed and efficiency with which AI can deliver insights in competitive intelligence (CI) make this a tool well worth considering. 

November 9, 2021

AI for Blog Writing [Use Cases + Tools]

Did you know you can write blogs with AI? Blogging can be made significantly easier, faster, and more impactful using AI. Here’s how.

November 8, 2021

How to Predict Marketing Success with AI from Squark

Squark is a no-code AI platform that helps marketers predict the success of their efforts. We spoke to the company to learn how it works.

November 8, 2021

6 Disadvantages of AI in Marketing According to Experts

AI has powerful use cases for marketers. But it also has limitations according to the experts we interviewed.

November 7, 2021

What Is Google BERT? Experts Explain

Google BERT is a Google update powered by AI that has big implications for businesses, according to three experts from top marketing technology companies.

November 4, 2021

Introducing Artificial Intelligence to One Million Marketers

Welcome to Intro to AI for Marketers, a free live class that makes basic AI education accessible to all, from college students to CMOs. Learn more here.

November 2, 2021

How AI Is Transforming The Lead Nurturing And Deal Closing Process

AI is changing the way that sales and marketing teams grow their pipeline, nurture opportunities, and convert those opportunities into new business.

November 2, 2021

How to Automatically Write Better and Faster with AI from HyperWrite

HyperWrite uses AI to write content for you, creating full sentences and paragraphs on any topic. We spoke with the company to learn how.

November 2, 2021

How to Align Marketing and Sales and Exceed Your Goals with Conversational AI

Join Drift and Marketing AI Institute for a webinar to discover how AI generates pipeline while helping your marketing and sales team meet their goals.

October 25, 2021

Step-by-Step: How to Get Started with Marketing AI

Looking to get started with AI? We wrote a step-by-step guide walking through what to do.

October 20, 2021

Artificial Intelligence Versus Machine Learning: What's the Difference?

What is the difference between artificial intelligence and machine learning? You don't need to be a rocket scientist to learn. You just need this post.

October 18, 2021

3 Ways to Use AI Lead Generation in Your Business

One major use case for marketing AI is lead generation, qualification, and conversion. Discover which tools make it possible in this article.

October 18, 2021

20 Ways AI Could Transform PR and Communications

Artificial intelligence (AI) has the potential to transform the way we approach PR and marketing communications. Here's how.

October 11, 2021

This Marketing Tool Uses AI to Create Copy That Converts

What if you had a copywriter and a data scientist for each individual in your audience? That's the promise of Persado, an AI-powered marketing tool.

October 5, 2021

How to Create an AI-Powered Content Strategy with Cobomba

Cobomba is a marketing technology solution that uses AI to help marketers plan more effective content. Here's how.

October 5, 2021

Tech Product Expert Offers Actionable Advice on Marketing AI

Dimitris Sotiriou, VP Product Management at Persado, an AI-powered language platform, sat down with Marketing AI Institute to offer expert AI advice.

October 4, 2021

3 Ways Small Businesses Can Use Artificial Intelligence Today

You don't need a lot of data or budget to get started with powerful AI tools. This post shows you three tools anyone can start using today.

September 28, 2021

3 Case Studies of SMBs Using AI for Marketing

This article analyzes data from 3 different case studies, each of which come from small businesses that utilized some kind of AI software.

September 28, 2021

4 Reasons Why AI is Essential for Your Competitive Intelligence Program

AI is quickly becoming critical for any business' competitive intelligence program. This post explains why.

September 21, 2021

How to Source Competitive Intelligence with AI from Evalueserve

Evalueserve is a global services provider that uses AI to source competitive intelligence from public sources. Here's how.

September 20, 2021

AI for Analytics: What You Need to Know

AI is transforming predictive analytics by enabling predictive analytics marketing. Here's how to take advantage of this in your business.

September 20, 2021

How to Deal With the Death of Third-Party Cookies

The death of third-party cookies is happening now. And brands need to act. Here's how.

September 14, 2021

Discover How to Achieve True Digital Transformation with Artificial Intelligence

Discover all the actionable tactics, frameworks, and processes AI-powered digital transformation that were shared at MAICON 2021.

September 8, 2021

Meet Hannah Arnson and Paul Roetzer: MAICON 2021 Speakers

Meet Hannah Arnson and Paul Roezter, AI experts speaking at the Marketing AI Conference (MAICON) 2021.

September 2, 2021

Meet Susan Westwater, Scot Westwater, Ronald Schmelzer, and Kathleen Walch: MAICON 2021 Speakers

Meet Susan Westwater, Scot Westwater, Ronald Schmelzer, and Kathleen Walch, all AI experts speaking at the Marketing AI Conference (MAICON) 2021.

September 1, 2021

Meet Zeze Peters and Mike Kaput: Marketing AI Conference (MAICON) 2021 Speakers

Zeze Peters is founder of Beam.city and Mike Kaput is Chief Content Officer of Marketing AI Institute. Both are MAICON 2021 speakers. Learn more about them here.

August 31, 2021

How Metaphysic Creates Jaw-Dropping Deepfake Marketing Videos Using AI

Metaphysic uses AI to create synthetic media experiences, or digital video representations of people that don't require human actors. Here's how.

August 30, 2021

Meet Cade Metz: Marketing AI Conference (MAICON) 2021 Speaker

Cade Metz is an AI correspondent at The New York Times, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about his work here.

August 30, 2021

4 Ways Artificial Intelligence Helps Marketing and Sales Teams Grow

AI tools are shaping the way marketing and sales leaders build their teams, evaluate their tech stack, and reach new levels of growth. Here's how.

August 29, 2021

Amplify Your SQL Pipeline With AI and Sales Engagement Platforms

AI can help you amplify your SQL pipeline when combined with your existing sales engagement platform. Here's how.

August 27, 2021

Meet Anna Metsäranta: Marketing AI Conference (MAICON) Speaker

Anna Metsäranta is the Business AI Lead at Solita, a technology, design and strategy consultancy, and a speaker at the Marketing AI Conference (MAICON).

August 26, 2021

How We Used AI to Create a Deepfake Marketing Video

We used a tool called Synthesia to create an AI deepfake marketing video. Here's how.

August 26, 2021

Meet Sheldon Monteiro and Jeff Rohrs: Marketing AI Conference (MAICON) Speakers

Meet Sheldon Monteiro and Jeff Rohrs, two leading marketing experts and Marketing AI Conference (MAICON) speakers.

August 24, 2021

Create a Flawless Global Customer Experience at Scale with AI from Lilt

Lilt’s translation engine uses AI to empower human translators with adaptive translation suggestions. Learn how in this interview with the company.

August 20, 2021

Meet Tim Hayden: Marketing AI Conference (MAICON) 2021 Speaker

Tim Hayden is the CEO of Brain+Trust, and a MAICON 2021 speaker. Learn more about Tim's work in this post.

August 19, 2021

How to Improve Healthcare Advertising and Marketing with AI

Artificial intelligence (AI) can help healthcare organizations do better healthcare advertising and marketing—at scale. Here's how.

August 18, 2021

Meet Christopher Penn: Marketing AI Conference (MAICON) 2021 Speaker

Christopher Penn is Chief Data Scientist at Trust Insights, and a MAICON 2021 speaker. Learn more about Christopher's work in this post.

August 16, 2021

How AI Is Used in Search Engines to Rank Search Results and Fight Spam

Artificial intelligence is a key technology used by search engines like Google to produce relevant results for users.  Here's how.

August 16, 2021

How to Use Artificial Intelligence and Content to Enable Sales Teams

To enable sales, you need to think like a salesperson—and empower teams with next-generation technologies like artificial intelligence. Here's how.

August 13, 2021

Meet Jim Lecinski: Marketing AI Conference (MAICON) 2021 Speaker

Jim Lecinski is a former Google VP, and a speaker at MAICON 2021. Learn more about him in this post.

August 11, 2021

Meet Leo Tenenblat: Marketing AI Conference (MAICON) 2021 Speaker

Leo Tenenblat is the Chief Product Officer at Drift, and a speaker at MAICON 2021. Learn more about him in this post.

August 10, 2021

How Brewco's AI SEO Software Makes Ranking in Search Predictable

Brewco's AI SEO software uses sophisticated neural networks to tell you exactly what matters for better SEO. Learn how in this profile on the company.

August 9, 2021

How to Build a Predictive Customer Model with AI

Consumer data can be harvested and used to create deep customer models for market research when combined with AI. This post shows you how.

August 6, 2021

Meet David Benigson: Marketing AI Conference (MAICON) 2021 Speaker

David Benigson is the CEO and founder of artificial intelligence company Signal AI, and a speaker at MAICON 2021. Learn more about him in this post.

August 5, 2021

How to Build a Voice Marketing Strategy to Boost Customer Engagement

A voice marketing strategy can help you boost customer engagement across voice searches and assistants. Here's how.

August 4, 2021

Meet Mathew Sweezey: Marketing AI Conference (MAICON) 2021 Speaker

Mathew Sweezey is the director of market strategy for Salesforce, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about him here.

August 3, 2021

AI Tool Celtra Helps You Produce More Digital Ad Content and Creative

Celtra is a creative automation platform that uses computer vision and machine learning to help brands scale digital ad campaigns. Learn how in this post.

August 2, 2021

How to Use Conversational AI to Accelerate Revenue Growth for Your Company

An AI-powered chatbot can improve customer experiences at scale. Here's how.

July 28, 2021

Meet Karen Hao: Marketing AI Conference (MAICON) 2021 Speaker

Karen Hao is the senior AI editor at MIT Technology Review, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about her work here.

July 28, 2021

4 Easy Steps to Get Started with AI for Digital Advertising

Today's digital advertising is just too fast and too complex for human professionals to handle. Artificial intelligence can help. Here's how.

July 28, 2021

See AI in Action: Event Series Now Open for Free Registration

The MAICON AI in Action Series is a free, six-part online event designed to help marketers understand and apply AI. Learn more about how to sign up here.

July 27, 2021

AI Sales Platform LeadCrunch Finds New B2B Leads for You

LeadCrunch is a B2B marketing tool that identifies and engages prospects most likely to become your best customers. Learn how.

July 21, 2021

How to Profit from Your Brand's Predictive Analytics Goldmine

In an exclusive interview, an AI expert shares what brands need to know to get massive value out of predictive analytics using AI.

July 20, 2021

A 15-Step Framework to Create a Better Content Strategy Using AI

This 15-step framework will help you build a smarter content strategy using artificial intelligence. Here's how.

July 15, 2021

Yext Brain Will Make AI Devices Smarter than Ever

Your weekly AI and machine learning news brief is here. Yext Brain was announced at ONWARD this week, AI early adopters are already seeing positive ROI, and Hive is paying 600,000 users to train its AI.

July 15, 2021

You Won’t Believe What It Takes to Create a Voice Assistant’s Personality

AI-enabled voice assistants like Siri, Amazon Alexa, and Google Assistant are known to answer silly questions along with their proper functions. Learn about the teams developing these personalities.

July 13, 2021

My Questions on Marketing AI Answered

Have questions about Marketing AI? So did I when I learned more about artificial intelligence. The answers might help you on your learning journey.

July 12, 2021

How to Scale Brand Interactions with Conversational AI

Ada uses sophisticated conversational AI to help brands build better customer experiences at scale. Read this post to learn how.

July 7, 2021

Your Brand Is Missing a Serious Ranking Opportunity

Senior marketers and executives, you’re leaving money on the table when it comes to SEO.

July 6, 2021

What Is Machine Learning?

What is machine learning? This post offers a clear, easy-to-understand definition for non-engineers looking to use AI in business and marketing.

July 2, 2021

Your Grammar is About to Get Much Better Thanks to Google Docs

Your weekly round-up of machine learning and artificial intelligence news. This week read about Google’s machine translation grammar tool, innovative AI martech, and AI basketball coaches.

June 30, 2021

How to Create Four Extra Selling Hours for Your Sales Reps, Backed by Research

Just over 50% of the sales prospects in our research responded with at least one automatic out of office email. Learn what sales reps can do about that.

June 30, 2021

How to Use AI to Find Your Best Prospects

AI gives enterprises the power to find ideal prospects faster and generate higher quality leads at scale. This webinar teaches you how.

June 30, 2021

400+ Marketing Leaders Reveal How They’re Investing in AI [NEW DATA]

New research shows marketing leaders are using AI to make their marketing data-driven and accountable. Learn more in this post.

June 23, 2021

Learn How to Stay Compliant with Data Privacy Laws While Using AI

Your customers expect you to keep their data safe. Legislation is constantly changing, and it is your responsibility to keep up with it. 

June 22, 2021

3 Marketing Use Cases for Sentence Generation in Artificial Intelligence

“The State of Natural Language Generation” is one of the short courses offered in the AI Academy for Marketers. Here’s what you'll learn.

June 20, 2021

Turn Google Analytics Data into Actionable Recommendations with AI

Company Spotlight: PaveAI. Use machine learning and data science to turn Google Analytics data into actionable recommendations and reports.

June 20, 2021

How to Improve Call Tracking and Analytics with AI

Invoca is an AI call tracking platform that helps companies maximize the ROI of phone interactions. We spoke with the company to learn how it works.

June 18, 2021

Largest Marketing Artificial Intelligence Event Returns September 13-14, 2021

The second Marketing Artificial Intelligence Conference (MAICON) all-digital event will take place Sept. 13-14, 2021, and includes more than 20 speakers.

June 16, 2021

Powerful Advice for Marketers on AI from a Serial Tech Entrepreneur

Zeze Peters, CEO and founder of Beam.city, sat down with Marketing AI Institute to talk about the marketing industry's future.

June 13, 2021

How to Increase Sales With Artificial Intelligence

Predictive analytics can transform the way you approach sales, giving you greater accuracy and more control. Discover 4 ways to improve sales by using AI.

June 9, 2021

How to Automatically Generate Marketing Language and Copy with AI

Anyword uses AI to create content for you. Read this post to learn how.

June 9, 2021

Leveraging AI for Sales Enablement

When you use AI for sales enablement, you can augment human capabilities rather than replace them, and often for a fraction of the cost. Here's how.

June 6, 2021

Transform Business and Marketing Data into Machine-Written Narratives with Advanced Natural Language Generation

Narrative Science is a SaaS provider of advanced natural language generation (NLG) software called Quill. In the process, it's changing how marketing is done.

June 2, 2021

5 AI Applications Marketers Can Use Right Now

The potential for AI to revolutionize your business is there, if you can figure out how to tap into it. Here are 5 ways for marketers to get started.

June 2, 2021

How AI Can Accelerate Your B2B Buyer Journey

When you combine AI and machine learning (ML), what you get is the ability to use data to anticipate customer’s behavior. This post shows you how.

May 29, 2021

Develop a Metrics-Driven Governance Playbook

AI is not a project, but a long-term program. With the right governance structure and decision-making processes, you can successfully ensure your AI initiatives drive positive ROI.

May 22, 2021

How AI Can Save Your Small Business Time and Money

AI can save your small business time, money, and other resources. Read how.

May 21, 2021

How Can AI Make Brands More Human? [Video]

Paul Roetzer talks about the impact of AI on brands, on consumers and on employees, and what you can do to ensure AI is used for good.

May 19, 2021

How Machine Learning Algorithms Can Spark Creativity in Your Company

Machine learning algorithms can help your content marketing stand out among your competitors. Learn how to use this AI to improve your creativity.

May 19, 2021

Why Most AI Tech Investments Fail (Private Coaching Session)

Learn the major causes of AI implementation dissatisfaction and failure in this private coaching session from Doug Davidoff, CEO, Imagine Business Development.

May 14, 2021

How Should I Vet AI Vendors? [Video]

Paul Roetzer explains how to identify the best AI-powered vendors and which questions to ask as you evaluate and purchase AI-powered technology.

May 13, 2021

How to Use Artificial Intelligence in SEO

How do you use AI SEO tools to give your search engine optimization efforts superpowers? This article shows you how.

May 11, 2021

5 Powerful Examples of AI in Marketing

How do real brands use AI to improve their marketing? Keep reading to learn about actionable ways top companies we’ve interviewed use marketing AI.

May 8, 2021

How to Build Your Competitive Intelligence Strategy

We are always trying to plan one step ahead of our competitors, but most of us are missing a key factor. Read here to find out what that is.

May 7, 2021

What Is Bias in AI—and How Do You Prevent It?

What is bias in AI? How do you prevent it? This post has the answers.

May 7, 2021

How Does AI Work?

How does AI actually work? This post has a clear, simple answer to a complicated question.

May 7, 2021

What Skills Remain Uniquely Human in an AI-First World? [Video]

In this video, Paul Roetzer, founder and CEO of Marketing Artificial Intelligence Institute, discusses what AI can and can’t do, and how AI affects human consumers and marketers.

May 7, 2021

Top AI Courses to Take Online [2022]

Online AI courses are some of the best options for getting up to speed on artificial intelligence quickly. Here are some of the best reviewed ones.

May 7, 2021

How to Use AI for Good

How can you use AI for good as a marketer or business professional? This post has the answer.

May 5, 2021

What Are the Benefits of AI?

What are the benefits of AI? This post has the answer.

May 4, 2021

How Is AI Used in Business?

How is AI useful to—and used in—business? This post has the answers.

May 1, 2021

How Should You Think About Ethics in Artificial Intelligence?

How should marketers and brands think about ethics in artificial intelligence? This post has the answer.

April 30, 2021

What Are the Top Marketing AI Use Cases? [HubSpot Video]

In this video, Marketing AI Institute founder & CEO Paul Roetzer explains how to find your own top use cases for AI in marketing, as well as how to use that information to benefit your business.

April 30, 2021

Should Marketers Be Afraid of Job Automation from AI?

Should marketers be afraid of job automation from AI? This post has the answer.

April 29, 2021

What Is Deep Learning?

What is deep learning? This post offers a clear, easy-to-understand definition for non-engineers looking to use AI in business and marketing.

April 29, 2021

Here Are 5 Useful Applications of AI for Content Marketers

How do we use AI to drive conversions? Learn 5 ways to use AI for your content marketing. Click to learn more.

April 28, 2021

How to Drive Faster Sales Without Hiring More Reps

The Ultimate Guide to Conversational Marketing is a jam-packed with expert tips on how to understand and deploy AI conversational marketing. Get it today.

April 27, 2021

20 Data Science and AI Terms You Need to Know

Confused about key terms in data science and AI? You’re not alone. This handy glossary of 20 data science and AI terms is here to help.

April 27, 2021

Everything You Need to Know About TensorFlow 2.0: A Guide

Google announced Tensorflow 2.0, an open-source framework for machine learning to help both small and big businesses. Here's how it works.

April 24, 2021

What Is AI? [Video]

In this video, Marketing AI Institute founder & CEO Paul Roetzer provides an explanation of what AI is, how AI works, and explains why it matters. 

April 22, 2021

How to Use Artificial Intelligence in Advertising

You can start using AI and advertising to dramatically improve your marketing performance today, even if you don’t know the first thing about AI.

April 21, 2021

Where Is the Competitive Intelligence Industry Going? Predictions by Competitive Intelligence Experts

We asked competitive intelligence experts where they see the competitive intelligence industry going in the future. Here's what they said.

April 21, 2021

One Marketer's Journey Into the World of AI

A new blog series gives a marketer's first-person account of understanding, adopting, and scaling AI.

April 21, 2021

How to Prepare Your Brand for AI Disruption

AI is quickly becoming a major opportunity and threat for businesses. Here's what brands can do to prepare for the coming AI earthquake.

April 20, 2021

An AI Tool That Helps You Qualify and Nurture Every Lead

Exceed.ai is an AI-powered sales assistant that automates lead nurturing at scale. Read this post to learn how.

April 20, 2021

How to Have Conversations with Leads and Customers at Scale Using AI

Drips uses AI to help marketers engage with more leads and customers. Read this post to learn how.

April 14, 2021

How Conversational AI Improves Your Lead Conversion Process

The road from MQL to SQL can be a long one, but this process can—and must—be sped up to increase your lead conversion rate. AI can help.

April 12, 2021

Pattern89 CEO Talks AI, Advertising & Creative Decisions (Private Coaching Session)

Learn more about Pattern89 and what it has to offer when R.J. Taylor sits down with us and discusses the roles AI plays in advertising.

April 2, 2021

What Happened When We Compared Two AI-Powered Content Tools

Here's what happened when we used two NLG platforms (MarketMuse First Draft and GPT-3) to create one article.

April 2, 2021

[The Marketing AI Show: Episode 9] SEO Expert Talks AI Use Cases & Career Advancement

In this episode of The Marketing AI Show, host Paul Roetzer sits down with Britney Muller, Founder of Data Science 101 and former senior SEO scientist with Moz. Read the post to learn more about the show!

March 31, 2021

10 Million Reasons to Make AI Education Accessible for Marketers

Today, we are announcing a new Grow Smarter with AITM initiative designed to make marketing AI education accessible to all, from college students to CMOs, through AI Academy for Marketers.

March 31, 2021

How to Score, Prioritize, and Better Understand Leads and Accounts with AI

MadKudu uses AI to help marketers build models to better score, prioritize, and understand leads. Read this post to learn how.

March 31, 2021

[The Marketing AI Show: Episode 8] How HubSpot Uses AI to Help Businesses Grow Better

In a new podcast episode from the Marketing AI Show, HubSpot’s Kevin Walsh gives us an inside look at how HubSpot thinks about AI.

March 31, 2021

3 Ways AI Is Going to Impact Marketing Jobs and Careers [NEW DATA]

New data says that marketers think AI is going to have a massive impact on jobs in the industry. Here’s how.

March 30, 2021

How Data Enrichment Improves Predictive Modeling

Before you go all in on artificial intelligence, it’s important to understand the foundations of successful predictive models. Here's how.

March 24, 2021

How to Build Better Customer Experiences with AI

Iterable uses AI to create better customer experiences. Read this post to learn how.

March 24, 2021

Making Sales More Efficient: Lead Qualification Using AI

Artificial intelligence can help you, starting today, make your sales and lead qualification much more efficient. Here's how.

March 23, 2021

Why Data Cleansing Is a Must for Predictive Modeling Success

Clean data is essential for success in predictive modeling and machine learning. Here's what to look for as you vet data for use with predictive models.

March 17, 2021

How Marketers Can Start Using Natural Language Generation (Private Coaching Session)

This post offers an inside look into the latest, exclusive members-only session with Jeff Coyle, Co-Founder and Chief Strategy Officer, MarketMuse. During the session, Jeff discussed current and future trends surrounding Natural Language Generation.

March 16, 2021

3 Ways to Use AI and Automation to Simplify Podcasting

AI and marketing automation dramatically improved our podcasting process. Keep reading for a few of the technologies that improved our team efficiencies, and helped us with episode ideation.

March 16, 2021

First, Second and Third-Party Data: Better Together

To evaluate a data set’s inherent strengths and weaknesses, you must consider its source. Here's how.

March 10, 2021

[The Marketing AI Show: Episode 7] How to Leverage Conversational AI to Accelerate Revenue

In a new podcast episode from the Marketing AI Show, explore how to use conversational marketing to drive pipeline that closes faster.

March 10, 2021

How to Create Content Marketing in Minutes with AI

Snazzy AI uses AI to create written content marketing in minutes. Read this post to learn how.

March 10, 2021

How AI Virtual Assistants Use Natural Language Understanding (NLU) for Chat and Email

To build and buy better virtual assistants, it's important to know how these AI-powered tools use natural language understanding (NLU) for chat and email.

March 9, 2021

Pandata's AI Design Guide and Workbook Helps You Use and Scale AI the Right Way

The AI Design Guide and Workbook from Pandata is a guide to help you scale AI the right way. Get it here.

March 4, 2021

[Webinar] How to Use AI to Inspire Your Creative Process

During the webinar on April 14 at 12 p.m. ET, Persado CMO, Amy Heidersbach, will unveil key findings from its 2021 State of AI and Creativity Study.

March 3, 2021

How to Actually Automate Your Analytics with AI

Clickvoyant uses AI to automate analytics reporting. Read this post to learn how.

February 24, 2021

3 Ways the Mobile Advertiser ID (MAID) Helps You Know Your Audience

Consumers today overwhelmingly expect personalized experiences. Here's how to create better personalized experiences with the mobile advertiser ID (MAID).

February 20, 2021

How AI Solves One of Marketing’s Greatest Challenges

AI-powered chat is a key part of a successful lifecycle marketing strategy. See how it can increase customer satisfaction and reduce churn.

February 18, 2021

[Webinar] How to Use AI to Make Your Brand More Human in 2021

Join us on March 3 at 12 p.m. ET as Cal Al-Dhubaib, CEO & AI Evangelist, Pandata, discusses how innovative marketers are using AI to monetize their data and safeguard their brand.

February 16, 2021

How AI Chatbots Improve Customer Relationships

AI chatbots are one of the best sets of tools to improve customer relationships. Here's how.

February 16, 2021

The One Thing Holding Marketers Back from AI Adoption

AI is forecasted to have trillions of dollars of annual impact on businesses, yet marketers struggle to understand, adopt, and scale it. We found out why.

February 12, 2021

AI Academy Instructors Explain How To Get Started with Voice Strategy

This post showcases the members-only session with Scot and Susan Westwater (Pragmatic Digital). The co-founders discussed the current opportunities for marketers in voice search and strategy.

February 10, 2021

[The Marketing AI Show: Episode 6] 10 Key Findings from the State of Marketing AI Report

In this episode of The Marketing AI Show podcast, Paul Roetzer, Founder and CEO, Marketing AI Institute, and Mike Kaput, Chief Content Officer, Marketing AI Institute, dive deep into 10 key findings from the State of the Industry Report.

February 3, 2021

[The Marketing AI Show: Episode 5] Marketing AI Innovation That Could Change Everything

Executive Director of Innovation at Sub Rosa, Harry Syed, joined Paul Roetzer on The Marketing AI Show to discuss the future of marketing transformation.

February 3, 2021

New Report Shows Marketers Lack the Education, Training to Effectively Adopt Artificial Intelligence

We teamed up with Drift in fall 2020 to gain unparalleled insights into the awareness, understanding and adoption of AI throughout the marketing industry.

January 26, 2021

Artificial Intelligence In Content Marketing

Some of the top use cases for artificial intelligence are in content marketing. Here’s what you need to know.

January 21, 2021

[The Marketing AI Show: Episode 3] Can AI Create Content?

You can now listen to the first four episodes of The Marketing AI Show podcast on your favorite podcast app. Read this blog post for more on what to expect in episode three: Can AI Create Content?

January 20, 2021

[The Marketing AI Show: Episode 2] Microsoft Exec Covers Conversational AI

You can now listen to the first four episodes of The Marketing AI Show podcast on your favorite podcast app. Read this blog post for more on what to expect in episode two.

January 19, 2021

2021 State of Marketing AI Report: Entering the Age of Intelligent Automation [WEBINAR]

Hosted by Paul Roetzer, Founder and CEO, Marketing AI Institute, the webinar will feature top takeaways from the report, plus what it means for marketers moving forward. Join us on Feb. 4 at 12 p.m. ET for unparalleled insights into the awareness, understanding, and adoption of AI throughout the marketing industry.

January 19, 2021

[The Marketing AI Show: Episode 1] Salesforce Leader Discusses the Post-AI Consumer

You can now listen to the first four episodes of The Marketing AI Show podcast on your favorite podcast app. Read this blog post for more on what to expect in episode one.

January 15, 2021

AI Academy Instructor Digs into AI & Data Science

This post offers an inside look into the latest, exclusive members-only session with Cal Al-Dhubaib, CEO, Pandata.

January 14, 2021

New Podcast Will Feature Conversations with Marketing AI Experts

The Institute is launching its podcast, The Marketing AI Show, on January 19.

January 13, 2021

Here Is An Easy Way To Understand What An Algorithm Is

Dr. Neil Yager uncovers the simplicity behind algorithms and how they work conceptually and technically.

January 13, 2021

How to Automatically Generate Content at Scale

NLG is a software that takes structured data and converts it into written content. Here’s what you need to know about NLG and how to get started.

January 6, 2021

How to Gather Market and Competitive Intelligence with AI

Contify uses AI to provide marketers with market and competitive intelligence. Read this post to learn how.

January 6, 2021

Use Cases for AI in Conversational Marketing

Conversational marketing comprises chatbots, email assistants and more. Learn how marketers are using artificial intelligence to enable their teams and customers today.

January 6, 2021

6 Experts Reveal How to Get Started with AI

We asked AI experts for their advice on how marketers can get started with AI. Their answers are must-reads for any marketing professional.

December 15, 2020

How a Waste Management Company Uses AI to Spy on Competitors

How does one company use AI to spy on the competition? The answer may surprise you.

December 11, 2020

AI Academy Instructor Jessica Miller Discusses the Intelligently Automated Agency

This post offers an inside look into the latest, exclusive members-only session with Jessica Miller (@jessica_joellen), General Manager, PR 20/20.

December 9, 2020

How to Scale Advertising Profitably with AI

OneScreen uses AI to help brands scale faster and more profitably by better reaching audiences with content and advertising. Read this post to learn how.

December 9, 2020

What Is Voice, and How Can It Help My Brand?

Voice is changing the way we interact with technology. Learn how voice can be your competitive advantage and how to get started today.

December 7, 2020

3 Actionable Steps to Get Started with Artificial Intelligence in Marketing

Learn three ways to get started with assessing and implementing artificial intelligence for your brand.

December 2, 2020

How to Write Marketing Copy with AI

Phrasee uses sophisticated machine learning to automatically write email subject lines that convert. We spoke to the company’s CEO to learn how it works.

November 30, 2020

How to Cut Through the Hype of GPT-3

If you’ve heard the news about GPT-3, you may be wondering what’s real and what’s just hype. We break it down in this post.

November 25, 2020

What Marketers Need to Know About AI Content Generation Today

Discover the benefits marketers can realize by using artificial intelligence to generate content—plus the limitations that come with tools like GPT-3.

November 25, 2020

[Webinar] Deploy Smarter Ads with AI

Join Marketing AI Institute and Pattern89 for an exclusive webinar on Dec. 9, 2020 that shows you how to use AI to predict your top-performing marketing creative.

November 24, 2020

3 Easy Ways for B2B Marketers to Harness the Power of Artificial Intelligence

It's easier than you think for B2B marketers to use artificial intelligence. Here's how.

November 18, 2020

How CMOs Must Evolve to Take Advantage of Artificial Intelligence

The C-suite needs to start understanding and experimenting with AI. Here’s how to evolve your executive talent to make sure that happens.

November 18, 2020

3 Things You Need to Know for a Successful AI Implementation

How do we implement AI tech the right way? Learn about the 3 things you need for a successful AI implementation. Click here to learn more.

November 17, 2020

AI Academy Experts Discuss Machine Learning in New Ask Me Anything Session

This post offers an inside look into the latest, exclusive members-only session with Jim Sterne, President, Target Marketing of Santa Barbara. During the session, we discussed the benefits of machine learning.

November 11, 2020

HubSpot's AI Product Lead Looks at the Future of Machine Learning

Today's spotlight features Kevin Walsh, Group Product Manager, Artificial intelligence at HubSpot on the future of machine learning.

November 10, 2020

How AI Chatbots Accelerate Revenue and Shorten the Buying Cycle

Learn how marketers and sales leaders can use conversational marketing and AI chatbots to enhance buyer experiences and accelerate sales.

November 5, 2020

[Webinar] Grow Smarter with HubSpot + AI

Join Marketing AI Institute, PR 20/20 and HubSpot for an exclusive webinar that teaches you how to grow better, and grow smarter, with HubSpot and AI.

November 3, 2020

How AI in Marketing Can Make Your Brand More Resilient

In many industries, market forces influenced by the pandemic accelerate the need for AI-driven insights. Here's why and what to do about it.

November 3, 2020

4 Important Things Marketers Must Know About Artificial Intelligence

There are four major ideas marketers must know when it comes to AI. Keeping them top-of-mind will save you time and money as you implement AI in your business.

November 3, 2020

Discover How to Use AI for Automotive Marketing

Learn how this AI-powered tool helps auto dealerships generate leads and improve sales.

October 28, 2020

Why AI-Generated Content Won't Break the Web

See a case study on an AI-generated blog, the predicted performance, and the surprising results.

October 27, 2020

How to Measure and Improve Content Quality Using AI

MarketMuse uses AI to help marketers measure and improve the quality of their content. We sat down with the company to learn how they do it.

October 27, 2020

Key Benefits of AI Technologies and Third-Party Data for Marketers

The use of AI can help you reach your target customers with higher efficiency and precision especially within the domain of digital advertising.

October 21, 2020

Here’s What’s New in AI Academy for Marketers

Here’s what’s new in Q3 for Members of AI Academy for Marketers, including monthly pricing and a new certification course!

October 20, 2020

Transform Your Marketing Using AI and Data [WEBINAR]

Join Marketing AI Institute and Mobilewalla for an exclusive webinar that teaches you how to harness AI and data for business success.

October 19, 2020

5 Valuable Benefits of Natural Language Generation

Natural language generation offers a number of benefits to those organizations willing to take the lead and employ this cutting-edge technology.

October 19, 2020

AI Academy Experts Discuss AI For Small Businesses and Content Marketing [Ask Me Anything Session]

Get an inside look at the latest (members only!) Ask Me Anything session with Mike Kaput, Director of Marketing Artificial Intelligence Institute, where we discuss your questions about AI for small businesses and content marketing.

October 19, 2020

How to Buy Smarter Marketing Technology [WEBINAR]

To see how the Marketer-to-Machine Scale could work for you, join us for the webinar—led by Paul Roetzer, Founder and CEO, Marketing AI Institute—on October 15 at 12 PM ET.

October 19, 2020

4 Conversational AI Metrics: How to Measure AI Chatbot Performance

AI-powered chat can accelerate revenue for your business. But how do you know if it’s effective? Start with these four performance metrics.

October 19, 2020

How Do Computers Get Better With Machine Learning?

Dr. Neil Yager discusses how machine learning gets smarter through classification and regression models. Here’s what you can expect to learn.

October 12, 2020

Discover Dozens of Marketing AI Use Cases and Personalized Vendor Recommendations

Introducing an updated version of AI Score for Marketers, the assessment tool to discover AI use cases and get personalized vendor recommendations.

October 12, 2020

Drift and Marketing AI Institute Team Up to Research AI Understanding and Adoption in the Marketing Industry

Discover and rate your AI use cases and get personalized vendor recommendations when you participate in a new survey from Drift and Marketing AI Institute.

October 6, 2020

Pattern89’s Forecast Report Predicts Which Digital Creative Will Perform the Best for Marketers in Q4

Get access to Pattern89’s latest Creative Forecast Report to drive more success for your ad campaigns in the last quarter of 2020.

October 6, 2020

Now Open: Marketing Artificial Intelligence Conference (MAICON) and AI Academy for Marketers Call for Speakers

We’re looking for authors, entrepreneurs, educators, practitioners and experts who can help make AI approachable and actionable for marketers for our Marketing Artificial Intelligence Conference (MAICON) and our online education platform, AI Academy for Marketers.

October 6, 2020

5 Ways to Contribute to Marketing AI Institute

Marketing AI Institute is seeking marketing AI experts, technologies and case studies to feature in upcoming content. Have a story to tell? Submit it here for consideration.

October 5, 2020

Discover How To Optimize Your Brand Strategy with AI

Optimize your brand’s tone of voice to drive traffic and increase conversions with this AI tool.

October 5, 2020

Make Content Creation Easy With These 8 Tools

Content creation doesn’t have to be manual! Learn what tools can help you take your content creation to the next level. Click here to learn more.

September 25, 2020

What's the Difference Between Natural Language Generation and Article Spinning?

Learn the difference between natural language generation and article spinning and why you should avoid article spinners at all cost.

September 22, 2020

How to Get Your Data Ready for the Intelligent Future

AI is already well established through our AI assistants and smart devices. How do you step forward and claim your space?

September 21, 2020

How To Understand AI and Data for Beginners

“Artificial Intelligence and Data for Beginners” is one of the deep-dive certification courses offered in the AI Academy for Marketers. Here’s what you can expect to learn.

September 18, 2020

How to Use AI for Better Customer Experiences

Learn how AI-powered chatbot technology uses artificial intelligence to create eye-catching ads and attract customers.

September 14, 2020

AI Academy Experts Discuss Marketing AI Attribution Modeling, Bias & Content [Ask Me Anything Session]

Get an inside look at the latest (members only!) Ask Me Anything session with Katie Robbert, Co-Founder and CEO, Trust Insights, and Christopher S. Penn, Co-Founder and Chief Data Scientist, Trust Insights.

September 8, 2020

11 Expert Resources for Marketers Interested in Artificial Intelligence

Are you a marketer interested in artificial intelligence? There’s a lot of confusing and inaccurate information out there, so start with these expert resources.

September 8, 2020

How To Create Top-Performing Ads With AI

Discover how Beam.City uses artificial intelligence to create eye-catching ads and attract customers.

September 8, 2020

Here’s Everything You Need to Know About AI Trends Right Now

The Ultimate Beginner’s Guide to AI in Marketing contains the most useful and relevant information to help marketers understand and apply artificial intelligence. Click here to learn more.

September 2, 2020

What Are The Real Risks Of AI?

Dr. Neil Yager of Phrasee shares the real risks of artificial intelligence in our personal lives and in business.

September 1, 2020

The 7 Deadly Sins of Cognitive Bias in Copywriting

If your brand’s digital marketing isn’t performing up to the standard you would like it to, cognitive bias in copywriting could be the cause.

September 1, 2020

How To Improve Content Marketing with Artificial Intelligence

“AI for Content Marketing 101” is one of the deep-dive certification courses offered in the AI Academy for Marketers. Here’s what you can expect to learn.

August 31, 2020

3 Ways to Assess and Mitigate Bias in AI

“Assessing and Mitigating Bias in Marketing AI” is one of the short courses offered in the AI Academy for Marketers. Here are 3 ways to assess and mitigate bias in AI.

August 25, 2020

Here Are 14 Content Curation Tools Every Online Marketer Should Check Out Now

It takes time to do content curation well. Here are 14 curation tools to help marketers find better content faster in 2020.

August 25, 2020

How To Boost Agency Profits and Make Clients Happy With AI

“The Intelligently Automated Agency” is one of the deep-dive certification courses offered in the AI Academy for Marketers. Here’s what you can expect to learn.

August 25, 2020

How to Develop Internal AI Talent for Marketing

Recruiting top tech talent is hard. So what do you do if you can’t compete with tech giants on the recruiting grounds? You develop AI talent for marketing internally. Here’s how.

August 17, 2020

How Intelligent Attribution Modeling Can Benefit Marketers

“Intelligent Attribution Modeling for Marketers” is one of the deep-dive certification courses offered in the AI Academy for Marketers. Here’s what you can expect to learn.

August 13, 2020

Inside the AI Academy for Marketers Members-Only Community

AI Academy for Marketers offers a private, members-only Slack community to ensure our members feel supported along their educational journey.

August 12, 2020

From Conversation to Conversion: Your Quickest Route to ROI [WEBINAR]

Want to discover why conversation is your quickest route to ROI? This free webinar is the answer.

August 11, 2020

AI Will Unlock the Next Evolution of Humans, Says This Expert

Neil Sahota, a Chief Innovation Officer and United Nations AI Advisor, joins the Marketing AI Institute for a conversation about the state of AI today.

August 10, 2020

AI Academy for Marketers: Inside the Ask Me Anything Program

The AI Academy for Marketers Ask Me Anything members-only program kicks off next week!

August 10, 2020

What Happens to Marketing When AI Can Write Like Humans?

There is a race to train AI systems to generate human language at scale. When achieved, the implications, both good and bad, are immense.

August 10, 2020

How AI Supercharges The Way People Find Your Business

Machine learning has given rise to artificial intelligence. Discover how this impacts search engines, and, ultimately, your business.

August 9, 2020

How Will AI Impact You + Your Career? [New Research]

We’re surveying hundreds of marketers to create the 2021 State of the Marketing AI Industry report. Read more to learn how to participate in the research.

August 7, 2020

5 Use Cases for AI in Content Marketing [ON-DEMAND WEBINAR]

Want real-world examples of how to harness the power of AI for content marketing? This free webinar is the answer.

July 31, 2020

Wonder Why Your AI Investments Fail? Here’s Why

Most AI investments fail for a handful of the same reasons. Here's what they are and how to avoid them.

July 31, 2020

This Is How Marketers Can Easily Understand Machine Learning

“Machine Learning 101 for Marketers” is one of the deep-dive certification courses offered in the AI Academy for Marketers. Here’s what you can expect to learn.

July 31, 2020

How to Decode Your Competitor's Strategy with Predictive Intelligence

There are signals hidden everywhere that allow you to pick up on your competitors’ investments. Here are a few places to start to unearth their strategies.

July 29, 2020

Continue Your Marketing AI Education with Professional Certification Courses

The AI Academy for Marketers Certification program was built to give marketers the tools they need to understand and execute complex marketing AI topics.

July 28, 2020

5 Mistakes You Are (Almost Certainly) Making When It Comes to Artificial Intelligence

Many marketers make mistakes when it comes to understanding and implementing AI. Here are the biggest ones, and how to prevent them.

July 27, 2020

How to Boost Restaurant Marketing and Sales Performance with AI

Presto uses AI to boost restaurant sales. We spoke with Presto founder and CEO Rajat Suri to learn more.

July 24, 2020

We Can't Lose Sight of Humanity in Our Pursuit of AI, Says This Expert

Dr. Joe Sutherland shares his views on the state of AI in marketing—and where it's going.

July 21, 2020

How to Get Insights Into Marketing Data in Minutes Using Buzzsumo and IBM Watson Analytics

Marketers can uncover insights from thousands of rows of new data in minutes by combining Buzzsumo and IBM Watson Analytics.

July 21, 2020

Introducing the Marketer-to-Machine Scale for Rating Marketing AI Technology

Introducing the Marketer-to-Machine (M2M) Scale, a rating system to help you rate marketing AI technology. Click here to learn more.

July 15, 2020

Now Live: AI Academy for Marketers, On-Demand AI Education for the Marketing Industry

AI Academy for Marketers, an online education platform that helps you understand, pilot and scale artificial intelligence, is now live! This post is a deep-dive into everything you need to know about Academy.

July 15, 2020

Online Learning. The Next Phase of Marketing AI Institute.

Today, we're officially launching AI Academy for Marketers, an online education platform to help marketers understand, pilot and scale AI. Learn more here.

July 14, 2020

3 Proven Ways to Automate the Top of Your Funnel with AI

In this post, I’ll walk you through three different use cases for AI to automate the top of your marketing funnel.

July 14, 2020

How to Predict Ad Performance with AI

Pattern89 decrypts and predicts winning digital creative with AI. We spoke with the company to learn how.

July 14, 2020

How to Hire Talent in the Age of Artificial Intelligence

When you’re assessing and implementing AI, you need to consider what types of talent are required for success. Here’s how.

June 30, 2020

Intelligent Assistants Are Key to Making the Most of Your Data

Being ranked first in search not only means more traffic, it also means being spoken out loud. That's why today's intelligent assistants are here to stay.

June 29, 2020

3 Important Questions You Have to Ask About AI

If you're just getting started with artificial intelligence, there are some questions you must ask of your company before spend money on AI.

June 23, 2020

A Simple Intro to AI for Content Marketing

Content marketing is one of the top areas where you can use AI to increase revenue and/or reduce costs. This post helps you understand how.

June 20, 2020

How Will Artificial Intelligence Impact Salespeople?

Salespeople need to be ready for how AI will transform their work. Here’s why.

June 16, 2020

How to Reduce Marketing Costs and Increase Sales with AI

Learn how StrategyBox uses AI to help CMOs understand which marketing campaigns to cut and which to double down on.

June 16, 2020

3 Reasons Why AI is the Ultimate Competitive Intelligence Colleague

Learn the three reasons why artificial intelligence is critical for CI.

June 9, 2020

What Search Behavior During Coronavirus Tells Us About AI in Marketing [RESEARCH]

New research from BrightEdge shows how the coronavirus pandemic has accelerated digital transformation — and it has implications for how marketers approach AI.

June 9, 2020

This CEO's Important Tip: "Nothing in AI Is Ever 100%"

Anindya Datta, CEO and Founder of Mobilewalla, sat down with Marketing AI Institute to share some insights about the AI industry.

June 3, 2020

Carnegie Mellon to Offer First Undergraduate AI Degree in the United States

Your weekly roundup of the best artificial intelligence news on the web. This week our team is reading about Carnegie Mellon’s undergraduate major in AI, natural language processing for transcribing meeting notes, and more.

June 2, 2020

How Will AI Transform Journalism, Writing and Content Marketing?

The industry faces a new challenge—the intelligent automation of writing. It's not coming, it's already here.

June 1, 2020

The Business Case for AI for Marketing [WEBINAR]

How do you use AI to reach your marketing goals better, faster, and more cost-effectively? This free webinar will teach you how.

May 25, 2020

Defining Machine Learning and Deep Learning to Understand AI

You can have marketing conversations with leads at scale thanks to AI chatbots. But first, you need to understand the AI tech that makes it all possible.

May 19, 2020

3 People You Should Turn to For Help with AI

After years of experimentation with AI, we’ve identified a few key partners who can help you implement AI in your marketing.

May 18, 2020

Data and the Next Decade: What to Expect and How to Prepare [ON-DEMAND WEBINAR]

This webinar from Mobilewalla and Marketing AI Institute teaches you how to apply AI to your data to produce better insights and better outcomes.

May 13, 2020

19 Short Courses Coming to AI Academy for Marketers

Check out the are the first 20 Short Courses (30-60 minute sessions) coming to the AI Academy for Marketers in July.

May 12, 2020

How to Save Time and Money on Digital Ads with AI

WordStream is a platform that helps businesses improve their paid digital advertising efforts with AI. We spoke with the company to learn how it works.

May 12, 2020

3 Things You Need to Ask About AI If You're an SMB

You hear a lot about the power of AI, but can it actually work for your SMB? Ask these questions to find out.

May 12, 2020

3 Powerful Ways to Use AI in Your Advertising

Advertising is one area in marketing where AI is delivering real results today. Read on to learn how to use AI in your advertising.

May 5, 2020

7 Ways to Improve Content Strategy with Data

Content strategy and content creation benefit from data-backed recommendations. Here are some ways to use data for better content.

May 5, 2020

Invest in Your Career with Marketing AI Certifications

As part of AI Academy for Marketers, Members can advance their knowledge and capabilities through a formal Certification program.

May 4, 2020

7 Things Every Marketer Should Know About Artificial Intelligence

AI may seem overwhelming, but it has the potential to drive costs down and revenue up. Here are 7 things marketers need to know about the technology.

May 4, 2020

How to Qualify More Leads with AI

Insent uses AI to instantly connect you with prospects on your website through conversational marketing. We spoke with CEO Arjun Pillai to learn more.

April 27, 2020

How to Save Time on Meetings Using AI

Calendar is an online meeting scheduling and calendar app that uses AI to save you time. We interviewed the company's cofounder to learn how.

April 27, 2020

How to Cut Through the Hype About AI

There’s a ton of hype around AI in marketing, and there are 3 big traps marketers learning about AI fall into. Here’s how to avoid them.

April 21, 2020

Automatically Generate and Qualify B2B Leads with AI

CliClap is a marketing solution that uses artificial intelligence to help B2B brands generate more leads. We interviewed the company’s CEO to learn more.

April 21, 2020

3 Expert Videos on How to Think About AI

There are lots of ways to use AI at your company. These 3 videos from AI experts are some of the best we've found to understand and leverage the tech.

April 20, 2020

Watch Mitch Joel's Keynote from MAICON: Hello, Voice (Video)

Mitch Joel joined us at the inaugural Marketing AI Conference (MAICON) to discuss the proliferation of voice assistants and smart audio. Watch the full video now.

April 8, 2020

8 Great Articles on AI That Marketers Need to Read

There are a ton of resources out there that claim to help you learn AI. Here are the best ones to help you on your journey to understand AI.

April 7, 2020

Introducing AI Academy for Marketers: On-Demand, Online Courses

AI Academy for Marketers is an online education platform that helps you understand, pilot and scale artificial intelligence. Click here to learn more.

March 31, 2020

15 Top AI Books for Marketers

Click here to learn some of the top books to help marketers better understand and apply artificial intelligence in marketing.

March 31, 2020

How to Acquire and Retain More Customers with AI

You can enrich your machine learning models to better acquire and retain customers, using third-party data from AI company Mobilewalla. Here's how.

March 24, 2020

8 TED Talks on AI Every Marketer Should Watch

AI TED Talks are an excellent avenue for marketers looking to expand or deepen their knowledge on artificial intelligence. Here are a few we recommend.

March 24, 2020

How to Score and Improve Your Content with AI

Concured solves some major challenges faced by SMB and enterprise content marketers, all thanks to artificial intelligence.

March 17, 2020

How AI Identifies Hidden Data and Creates Huge Savings

Outlier AI discovers unexpected insights in your data for massive money and time savings. Here's how.

March 12, 2020

AI for Conversational Marketing: What You Need to Know

There are some seriously impressive use cases for artificial intelligence in conversational marketing. Here’s what you need to know.

March 10, 2020

This Company Has a Goldmine of Consumer Data to Make You a Better Marketer

Near is an AI company with the world's largest dataset of people's behavior in the real world. Here's how it can help you become a better marketer.

March 10, 2020

This Expert Empowers Marketers With Practical Applications of AI

Katie Robbert, CEO of Trust Insights, talked with Marketing AI Institute to answer some questions about artificial intelligence.

March 6, 2020

How AI Can Conquer Clickbait For Good

Quality copy is in high demand, but good writers are in short supply. Many brands resort to clickbait to reach audiences, but AI can help.

March 4, 2020

Live Interviews from MAICON: What Does the Future of Marketing Look Like? (Podcast Series)

Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, Paul interviews Tameka Vasquez and David Meerman Scott on the future of marketing.

March 4, 2020

How to Strengthen Human Brand Experiences with AI

This artificial intelligence provider is using AI-enabled robots to augment human work and create more human brand experiences.

March 3, 2020

These 5 Marketing Jobs Will Never Be The Same, Thanks to NLP

Natural language processing will transform these five marketing functions for the better.

March 3, 2020

AI Hype is a Huge Problem, According to This PhD

Dr. Neil Yager, Co-Founder and Chief Scientist at Phrasee, sat down with Marketing AI Institute to share some thoughts and predictions about AI.

February 27, 2020

It’s Here: Announcing the First Round of MAICON 2020 Sessions & Speakers

The MAICON 2020 agenda is live! And, it features top speakers from companies including IDC, Microsoft, Northwestern University, Persado, Salesforce, Sears, and more.

February 26, 2020

Live Interviews from MAICON: Develop Your Brand Voice (Podcast Series)

Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, Mitch Joel explains how to develop your brand voice strategy.

February 25, 2020

Chris Penn Has an Important Reminder About AI: It's Math, Not Magic

Christopher S. Penn, Co-Founder and Chief Data Scientist at Trust Insights, sat down with Marketing AI Institute to share some advice about AI.

February 25, 2020

This AI Technology Can Help Siri Understand Your Business Better

We sat down with a senior product marketing manager at Yext, which helps businesses answer customers' questions about them online.

February 20, 2020

Product Marketers Need AI-Driven Software

Product marketing is constantly evolving. But due to scarce time and the rise of machine learning, AI-enabled marketing solutions are a necessity.

February 18, 2020

How to Enable Better B2B Targeting With AI

This artificial intelligence marketing tool helps marketers identify, understand, and reach B2B prospects.

February 18, 2020

How B2B Websites Are Making Personalized Content Recommendations With AI

With artificial intelligence, B2B websites can sort content and recommend it to visitors, earning more sales.

February 17, 2020

An Introduction to AI Chatbots

Are you curious about AI Chatbots? Do you wish you knew more about how they work, and ultimately help you grow faster? Take a look at this article.

February 13, 2020

It’s Time for Us to Address the Ethics of AI

With more than 50% of organizations viewing AI as a priority, AI ethics isn’t a hypothetical. This is our new reality, and you need to be prepared to navigate it.

February 11, 2020

How to Increase Sales and Marketing Effectiveness with AI

Learn how People.ai uses AI to increase sales and marketing effectiveness.

February 11, 2020

Live Interviews from MAICON: Optimize Your Approach to Content and Email (Podcast Series)

Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, two MAICON speakers discuss how to get started with marketing AI—specifically with content and email.

February 6, 2020

Why AI Is the Future of Advertising

Artificial intelligence is reshaping advertising as we know it. Here’s how.

February 4, 2020

How to Manage Brand Assets with AI

Learn how Brandfolder uses AI to make asset management easy.

February 3, 2020

Do I Need AI? The Question Every Marketer Should Be Asking.

All marketers should understand what AI is, how to better achieve business outcomes with AI, and where to apply AI in marketing.

February 2, 2020

Emarsys Powers Personalized B2C Marketing at Scale with Artificial Intelligence

Learn how B2C marketing automation platform Emarsys uses artificial intelligence and machine learning to create 1:1 personalized customer experiences.

February 1, 2020

AI to Bring $2.6 Trillion of Value to Marketing and Sales

Keeping up with the news is hard. That's why our team reads as many artificial intelligence and machine learning articles as possible each week to share the best with you. This week we're reading all about McKinsey's AI value prediction for marketing, Cars.com's matchmaking quiz and more.

January 31, 2020

Live Interviews from the Marketing AI Conference: Defining the Boundaries of AI (Podcast Series)

Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, two MAICON speakers discuss the boundaries of artificial intelligence.

January 31, 2020

The Door to Data-Driven Outcomes Isn’t Locked

Artificial intelligence is actually much more approachable than you think. Here's why.

January 30, 2020

6 Scary Smart AI Tools That Can Boost Sales

These tools use artificial intelligence to help sales professionals do more with less. Here’s how.

January 21, 2020

How to Spy on Your Competitors With AI

Your competitors’ plans are about to get a lot clearer with this artificial intelligence marketing solution.

January 15, 2020

Watch Chris Penn's Keynote from MAICON: Become an AI-Enabled Company (Video)

Christopher Penn joined us at the inaugural Marketing AI Conference (MAICON) to discuss how artificial intelligence (AI) will change marketing forever. Watch the full video now.

January 14, 2020

How to Improve Your Account-Based Marketing with AI

6sense offers an AI-powered customer data platform that predicts where account-based marketing leads are in the buying journey. Here's how.

January 10, 2020

How to Avoid Epic Content Marketing Fails with AI

You are probably making one or more epic fails in your content marketing. Here's what they are and how to avoid them.

January 10, 2020

How to Better Connect With Your Audience Using AI

When it comes to engaging their audiences, brands have their work cut out. AI can help. Here's how.

January 9, 2020

5 of the Most Promising AI Marketing Tools [Research]

Every year, CB Insights publishes a list of 100 of the most promising AI startups across industries. Here are the top ones in AI marketing.

January 7, 2020

How to Take the Guesswork Out of Content Marketing With AI

Ceralytics is a content intelligence platform that uses AI to predict which content you should create next. We spoke with Ceralytics to learn how it works.

January 6, 2020

The Hidden Threat to More Intelligent Marketing

This hidden threat to marketing programs has serious implications for business leaders in 2020.

December 26, 2019

Top 10 Marketing AI Posts of 2019

What did you read this year? We compiled the most impactful posts on marketing artificial intelligence from 2019 so you can catch up before the new year.

December 24, 2019

Use Cases for AI in Sales

Discover tangible use cases for artificial intelligence in sales.

December 19, 2019

6 Tools for AI in Advertising

AI is already producing results for marketers who run ads. Here are 6 tools to start exploring.

December 18, 2019

How to Predict Consumer Behavior and Recommend Products with AI

Xineoh uses AI, including deep learning, simulation, and optimization algorithms, to predict consumer behavior. Here's how.

December 17, 2019

3 Vital Functions of Marketers in the Age of AI, According to Author Jim Sterne

Jim Sterne, President of Target Marketing of Santa Barbara, sat down with Marketing AI Institute to talk about how marketers need to be using AI.

December 12, 2019

How to Automatically Engage Leads with AI

Meera.ai is a conversational AI platform that helps brands engage with consumers at every buyer journey stage. We talked to the firm's CEO to learn more.

December 11, 2019

100+ Expert Resources to Help You Learn AI Fast [Q4 2019 UPDATES]

Everything you need to get started with AI—without spending months on research or struggling with difficult jargon.

December 11, 2019

The Future of Marketing AI Is Real-Time

Marketers need to start using AI and machine learning for real-time insights and intelligent automation. Here's why.

December 10, 2019

How to Automatically Optimize Paid Ads with AI

Albert is an AI-powered platform that automatically runs and optimizes paid advertising campaigns. We talked with CEO and founder Or Shani to learn more.

December 10, 2019

Publicis Sapient's Global Head of AI Says Artificial Intelligence Key to Digital Transformation

Rashed Haq, Global Head of AI, Robotics & Data at Publicis Sapient, sat down with Marketing AI Institute to talk about the marketing industry's future.

December 6, 2019

How to Use Google Search for Better Audience Targeting

There are a few simple ways to identify and target specific audiences with a technology we all know and love: Google.

December 3, 2019

Watch Angela Pham's Keynote from MAICON: How to Talk to Users in a Machine Learning World (Video)

In her talk at the Marketing AI Conference (MAICON), Angela Pham, UX Content Strategist for Facebook, discussed “How to Talk to Users in a Machine Learning World.” Watch the full video here.

December 3, 2019

How to Pilot Artificial Intelligence at Any Company [WEBINAR]

This webinar teaches you how to explore AI use cases, find AI-powered technologies, and use our practical framework to decide which solutions to pilot.

November 26, 2019

How to Boost Ecommerce Sales with AI

Zoovu uses AI to drive ecommerce sales. Here's how.

November 25, 2019

3 Ways Agencies Can Win More Business with AI

Most marketing agencies don’t know their audience well enough to create an effective pitch. AI can help.

November 21, 2019

How AI Promises Success for Inside Sales and Telemarketing

Your best inside sales reps and telemarketers know how to think on their feet. So what’s all the buzz about artificial intelligence (AI)?

November 19, 2019

Scale 1-to-1 Customer Interactions With This AI Tool

Learn how B2C marketing automation platform Emarsys uses artificial intelligence and machine learning to create 1-to-1 personalized customer experiences.

November 18, 2019

How Are Natural Language Applications Solving Real Marketing Challenges?

AI is not magic. It is a scientific answer to real-world business challenges. Here's how to use it for real marketing problems.

November 12, 2019

Watch Karen Hao's Session from MAICON: What Is AI? (Video)

In her talk at the Marketing AI Conference, Karen Hao of MIT Technology Review discussed, “What is AI?” Watch the full video here.

November 11, 2019

How to Discover Audience Insights in Real-Time with AI

Codec uses artificial intelligence to help marketers identify and better understand target audiences. Here's how.

November 7, 2019

This AI Tool Hyper-Personalizes Direct Mail Outreach

Alyce is an AI-powered platform that matches your prospects with personalized gift selections, so you can drive success with direct mail. Here's how.

November 5, 2019

The Dark Side of Artificial Intelligence in Marketing

As marketers, we have the ability to leverage user data to achieve our goals.  But, the question becomes, where do you draw the line? What data will your organization capture or buy, and how will you use it to motivate consumers to take action?

October 31, 2019

How to Use AI in Conversational Marketing

How can you use artificial intelligence to do better, more personalized conversational marketing? This post has the answer.

October 29, 2019

How to Know If AI Will Work For You

AI has the potential to transform B2B marketing, but marketers should evaluate and pilot AI with some important information in mind.

October 23, 2019

Piloting AI: Get Started with Artificial Intelligence [Nov. 19 Webinar]

In anticipation of your 2020 business planning, we are offering a free webinar, Piloting AI: Get Started with Artificial Intelligence, on Nov. 19 at 12 p.m. ET.

October 22, 2019

Use Cases for AI in Analytics

Discover tangible use cases for artificial intelligence in marketing analytics.

October 22, 2019

3 Questions to Ask B2B Vendors About AI

Purchasing a B2B AI tool can enhance your business, as long as you’re asking the right questions before signing on with a new vendor.

October 17, 2019

Artificial Intelligence: Smarter Marketing and the Promise of AI

At the first-ever Marketing Artificial Intelligence Conference (MAICON), thought leaders showed marketers what’s coming.

October 15, 2019

Marketing and AI: Key Takeaways You Need to Know

In July, hundreds of marketers gathered in Cleveland, Ohio at MAICON, to better understand AI. This post recaps some of the information-packed sessions.

October 10, 2019

Use Cases for AI in SEO

There are real ways—today—that you can start using AI to improve SEO performance.

October 10, 2019

3 Ways to Get Started with AI in Your B2B Marketing

B2B marketers have heard of AI, but don’t know how to actually get started. This post has you covered.

October 8, 2019

Use Cases for AI in Advertising

AI is already producing results for marketers who run ads. Here’s how to start using it in your campaigns.

October 8, 2019

Become a Marketing AI Pioneer (MAICON Opening Keynote Video)

In case you missed the inaugural Marketing AI Conference (MAICON) this past July, Paul Roetzer’s opening keynote laid the foundation for marketers getting started. Watch the full video to become a marketing AI pioneer.

September 30, 2019

24 Marketers' Genuine Answers to Fascinating AI Questions

At MAICON, we asked marketers to answer two fascinating questions about AI. These are their responses.

September 30, 2019

How to Automate Your SEO at Scale

SEO for enterprises is changing—and it's never been more critical to drive SEO performance at scale. Here's how.

September 19, 2019

How to Use AI for Content Success [Research]

Read the research that proves content marketing and artificial intelligence go hand-in-hand for lower costs and higher revenues.

September 17, 2019

Marketing Artificial Intelligence Conference (MAICON) 2020 Sponsorship Kit Now Available

Connect your marketing AI technology or service to an ever-growing community of marketing leaders seeking to drive change in their organizations. Request the Marketing Artificial Intelligence Conference (MAICON) 2020 sponsorship kit today for details.

September 12, 2019

14 AI Tools for Content Marketing

We looked at each use case for AI in content marketing to see what was actually possible—and what tools to use for each use case. This list is the result.

September 10, 2019

Use Cases for AI in Content Marketing

We looked at each use case for AI in content marketing to see what was actually possible—and what tools to use for each use case. This list is the result.

September 5, 2019

The 14 AI + Content Marketing Influencers You Need To Know

The top 14 content marketing and artificial intelligence influencers you should already be following on social media.

September 5, 2019

This AI Tool Tells You the Questions Prospects Are Asking

Frase is an AI platform that tells marketers which questions prospects are asking, then helps them create content around those questions.

September 3, 2019

What Is Artificial Intelligence for Content Marketing?

This post is designed to answer some of those basic questions about AI that content marketers might have about the technology and its potential.

August 22, 2019

3 Traits Your Salespeople Need in the AI Era

By partnering with AI-powered tools, today’s salespeople can delegate their administrative work and return to their original skill set. Here's how.

August 20, 2019

How to Boost Traffic 10,000% with AI

Using MarketMuse's AI-powered content intelligence and strategy platform, Tomorrow Sleep increased traffic from 4,000 to 400,000 visitors. Learn how.

August 8, 2019

Why MAICON Matters: From the Speakers’ Perspectives (VIDEO)

At the Marketing Artificial Intelligence Conference (MAICON) July 16 - 18, we chatted with a few of the speakers about their experiences at the event. Watch the full video.

August 1, 2019

How to Do Better Content Marketing with AI

Content marketing is one of the top use cases today for artificial intelligence. Here's how to get started with this powerful technology.

July 30, 2019

Marketing Career Pathways with AI: What You Need to Know

What marketing career pathways will AI unlock? This post explores how to chart your marketing career path in the age of artificial intelligence.

July 29, 2019

10 Best Speaker Quotes from MAICON

Didn’t get a chance to attend MAICON 2019? Or, were you torn between multiple sessions? Here are 10 of our favorite quotes from the conference.

July 24, 2019

6 Major Marketing Takeaways from MAICON

Check out these six takeaways from our team from the recent Marketing Artificial Intelligence Conference (MAICON).

July 24, 2019

Microsoft AI News: $1 Billion for Insanely Powerful AI

Microsoft AI news: the company announced it’s investing $1 billion to create insanely powerful artificial intelligence that “can do anything the human brain can do.”

July 23, 2019

Recap: Day 3 of MAICON 2019

The final day of MAICON 2019 brought more spectacular speakers and breakout sessions. Read a full recap of day three here.

July 21, 2019

Boost Conversions Using AI and Machine Learning

DXi has developed an AI-powered solution that uses machine learning to boost conversions across both ecommerce and brick and mortar businesses. We talked with founder and CEO Srinivas Kilambi to learn how DXi works.

July 19, 2019

JUST ANNOUNCED: Marketing Artificial Intelligence Conference (MAICON) 2020 To Be Held in Cleveland, July 14 - 16

The 2020 Marketing Artificial Intelligence Conference (MAICON) will be held in Cleveland, Ohio July 14-16, 2020. Register today!

July 18, 2019

Recap: Day 2 of MAICON 2019

Read this post for a recap on the first full day of MAICON, including main stage keynotes, breakout sessions and much more.

July 18, 2019

5 Top Takeaways from MAICON 2019 Workshop Sessions

The MAICON 2019 workshops taught attendees to plan, pilot, and scale marketing AI technologies. Here are the top takeaways.

July 17, 2019

The Future is Marketer + Machine [MAICON 2019 Opening Video]

Artificial intelligence has the power to transform our businesses and our careers. See more in this video from the 2019 Marketing Artificial Intelligence Conference.

July 15, 2019

How B2B Marketers Can Use AI

Forward-thinking B2B marketers know they need to be using artificial intelligence. But how do you actually use it? This post offers 3 suggestions.

July 15, 2019

How AI Gives Your Content Marketing Superpowers

One of the top challenges cited by B2B marketers in 2019 should sound familiar. Making sure content marketing is a revenue center. Here’s how AI can help.

July 12, 2019

Welcome to the AI-Augmented Workforce

There’s a lot of doom and gloom about AI’s potential to automate away jobs. But the reality is that most workers are going to be augmented by machines, not replaced by them. Here’s how.

July 12, 2019

How to Create a Truly Buyer-Enabled Journey with AI

Artificial intelligence is the new normal in B2C—and it should be the new normal in B2B, too. Here’s how to make that happen.

July 11, 2019

MAICON Sponsors You Won't Want to Miss—And Where to Find Them

Are you prepared for MAICON 2019? Get to know this year’s most anticipated sponsors and scope out the best booths to visit.

July 10, 2019

3 Reasons Why Your Content Strategy Needs AI

Your content strategy needs to be using AI if you want to stay ahead of the competition. There are 3 reasons why.

July 10, 2019

How eBay Uses Artificial Intelligence for Copywriting [Case Study]

When a global brand like eBay adopts AI to scale their marketing, you pay attention. A new case study shows you how eBay is using AI to automatically write email subject lines.

July 9, 2019

5 Speakers Hitting the Main Stage at MAICON

Read this post for a preview of five speakers taking the main stage at MAICON.

July 8, 2019

9 Can’t-Miss Features in the Marketing Artificial Intelligence Conference (MAICON) Mobile App

Download the MAICON 2019 mobile app to get the most out of the conference. Create your agenda, network with other attendees, and more.

July 3, 2019

Marketing AI Institute Founder Talks AI and MAICON on WKYC TV

Artificial intelligence (AI) is everywhere around us. In fact, we use AI more than 100 times a day. Marketing AI Institute Founder and CEO Paul Roetzer explains more on WKYC TV.

July 2, 2019

Intelligent Assistants Should Be Your New Coworker—and That's a Good Thing

Conversica CMO Rashmi Vittal says your next coworker is going to be powered by AI. Here’s why that’s a good thing.

June 20, 2019

Why Artificial Intelligence Matters to B2B Marketers

Consumers expect to get the information they need, when they need it, on-demand—regardless if they’re buying B2C or B2B. This type of personalization at scale is available only with artificial intelligence.

June 20, 2019

Is the Future of Influencer Marketing Artificial?

Are the influencers you follow of social media actually real? Meet Lil Miquela, a pixelated "virtual influencer" used by brands like Balmain and Calvin Klein.

June 19, 2019

How to Build a Competitive Advantage for Your Brand with AI

Brands want to create better content, faster and at scale, to build trust, engagement and lead flow. Artificial intelligence can help.

June 18, 2019

Microsoft, Machine Learning, Marketing and . . . Whisky? 🥃

Can artificial intelligence create the perfect whisky? Mackmyra Whisky is using Microsoft's Azure to find out.

June 18, 2019

HubSpot Uses AI to Make Contact and Company Deduplication Simple

HubSpot's new AI-powered deduplication tool uses machine learning to clean up duplicate contacts and companies within your CRM.

June 14, 2019

The Future Is Marketer + Machine (Marketing AI Conference Video)

In this video, MAICON creator Paul Roetzer sat down with speaker Tameka Vasquez to learn more about her conference topic, “Don’t Let Them Scare You, The Future is Marketer + Machine.”

June 13, 2019

10 Truths About Marketing Artificial Intelligence

In this post, we’ve curated 10 quotes from Marketing Artificial Intelligence Conference (MAICON) speakers on the current and future potential of AI.

June 12, 2019

One Step Ahead: Build a Competitive Intelligence Strategy for Your Business

Ellie Mirman, CMO at Crayon, shares with us How to Build a Competitive Intelligence Strategy.

June 7, 2019

Harness AI to Empower Your Sales Team

Understand how to leverage artificial intelligence in marketing to empower your sales team.

June 6, 2019

Is Your Marketing AI Project Doomed to Fail?

Understand how to better structure your marketing artificial intelligence projects by learning from industry pitfalls.

June 5, 2019

AI and Language Testing: Everything You Need to Know About Testing Language to Increase Marketing Performance

Learn how to optimize marketing language with artificial intelligence with a specific focus on language diversity.

May 30, 2019

Start Down the Path to More Intelligent Marketing

We sat down with Sara Hocking, a self-dubbed “regular” marketer who incorporated AI at Grant Thornton LLP, to discuss her journey to piloting AI. See her at MAICON July 16-19, 2019.

May 30, 2019

This Cybersecurity System Protects Connected Homes Using AI

CUJO AI is an AI-driven cybersecurity and network intelligence solutions for network operators. We spoke with the company to learn more.

May 29, 2019

How to Achieve 1:1 Marketing at Scale with AI (Video Q&A)

Thanks to advancements in marketing AI, we can use content marketing to make the experience more personal and relevant than ever before.

May 29, 2019

How to Hyper-Personalize the B2B Buyer Journey with AI

PathFactory is a content insight and activation platform powered by AI. We spoke with the company to learn more about this B2B solution.

May 28, 2019

This Simple Chart Will Help You Better Understand AI Today

Artificial Intelligence and Machine Learning are at the top of the hype cycle. You will be well served to keep these three Needs and Deeds in mind.

May 24, 2019

How Brands Can Actually Let AI Do The Talking

Conversational AI allows brands to automate conversations with consumers at any point in their customer experience.

May 23, 2019

VR and Marketing: What You Need to Know

The use of extended reality (XR) in marketing is on the rise. Here’s why.

May 22, 2019

What’s Stopping Marketers from Getting Started with AI?

Artificial intelligence (AI) in marketing is a game changer. But, it’s also intimidating. That’s what Carl Schmidt will address at the Marketing AI Conference (MAICON) this July in Cleveland.

May 21, 2019

Is Your Brand Ready for Deepfake Videos?

With the right resources, artificial intelligence has made it relatively easy to create deepfakes—fake videos of people that appear and sound very real. Has your brand factored this into your crisis communication plan?

May 21, 2019

Angela Pham from Facebook Speaking at Marketing AI Conference (MAICON)

Angela Pham, UX Content Strategist at Facebook, is speaking at the Marketing AI Conference (MAICON) on how her team gives a human voice to machine enabled conversation technology.

May 21, 2019

How Can Artificial Intelligence Inspire Our Creativity?

We like to think that creativity remains a uniquely human capability. While that may be true, for now, there’s no denying that artificial intelligence holds the power to enhance and inspire our creativity.

May 20, 2019

Supercharge Your Sales with AI (Featuring Pam Didner)

Pam Didner overviews how marketers can supercharge their efforts by utilizing artificial intelligence for different sales stages. Find out more in her MAICON workshop "How to Leverage AI for Sales Enablement."

May 16, 2019

Does Your Content Marketing Deliver ROI? (Video)

Paul Roetzer sits down with MarketMuse Co-Founder and Chief Product Officer Jeff Coyle to unpack the details of his MAICON session "Making Content Your Competitive Advantage: How to Ensure Every Article Delivers SEO."

May 16, 2019

3 Ways to Evaluate AI to Optimize Your Marketing

How do we evaluate how AI can help or optimize our marketing? There are three main ways.

May 16, 2019

Why Smart Audio Is Important For Brands Right Now

Smart audio is not something to focus on just because it was the big deal at CES this past year. The story is much bigger than that.

May 14, 2019

Predict How Consumers Will React to Content Using Machine Learning

Cortex is set of artificial intelligence technologies that predicts which content consumers will like best. Learn more in our interview with CEO Brennan White.

May 7, 2019

How Artificial Intelligence Is Transforming SEO

We spoke with BrightEdge COO Krish Kumar about the transformative effect AI is going to have on SEO.

May 3, 2019

How Do We Prepare College Students for the Age of AI?

Artificial intelligence is accelerating the velocity of change not only in marketing but in higher education, as well. Here's how we're starting the conversation to proactively prepare our students.

May 1, 2019

What Are the Top Use Cases for AI in Marketing?

Using our AI Score for Marketers assessment tool, we’ve asked hundreds of professionals to rate the value of intelligently automating more than 60 common AI use cases.

April 30, 2019

Why Your Website Doesn’t Rank Well

Brands with content marketing programs have a big problem: Their websites don't rank well, despite all the content they create. Here's how to fix that.

April 26, 2019

What are the Best Artificial Intelligence Books for Marketers?

Here are five books for marketers getting started with artificial intelligence, including Automate This: How Algorithms Came to Rule Our World by Christopher Steiner.

April 24, 2019

How Can Artificial Intelligence Make Your Brand More Human?

AI gives us superpowers, which can be used for good or evil, but it should make us better people, professionals, and brands.

April 23, 2019

How Can Marketers Get Started With Artificial Intelligence?

In this 5-episode series, Paul Roetzer, Founder & CEO of PR 20/20, sits down with HubSpot Product Manager of Machine Learning, Kevin Walsh, to discuss the applications of artificial intelligence in digital marketing.

April 18, 2019

Who Should Be Involved in Marketing AI Pilot Projects?

Should your entire marketing team be involved in piloting marketing AI projects? How can you ensure those involved are enthusiastic about AI's opportunities?

April 18, 2019

IBM, PathFactory Sign On as Lead Sponsors for the Marketing Artificial Intelligence Conference (MAICON)

MAICON just announced its first round of sponsors: IBM, PathFactory, Vennli, Conversica, HubSpot, MarketMuse, and PR 20/20.

April 16, 2019

Why Marketers Need to Understand Amazon Web Services

Companies that use Amazon Web Services get on-demand AI and machine learning services at their fingertips, which help them deploy AI at scale.

April 12, 2019

What Are the Ethical Concerns of AI in Marketing?

There is a race, not just in marketing, but in business and society, to build smarter solutions. What are the ethical concerns of AI in marketing?

April 11, 2019

What Is Image Recognition and Why Should You Care?

By analyzing the millions and billions of visuals that people share everyday, machines are, in fact, able to make your marketing far more intelligent and far more human.

April 10, 2019

What Should You Do If Your Marketing AI Pilot Project Fails?

No matter what you start with, there is a very real chance that the first couple marketing AI pilots you run won’t work. Here's what your next step should be.

April 9, 2019

What Is Voice Recognition and Why Should You Care?

Certain types of AI are going to transform your career in marketing and sales sooner than you think. One of these transformative technologies is voice recognition.

April 8, 2019

Will Artificial Intelligence Take My Marketing Job?

Will artificial intelligence take your marketing job? The answer may surprise you.

April 4, 2019

5 Insights on AI from Christopher S. Penn That Will Change Your Marketing

Marketing expert Christopher S. Penn knows a thing or two about artificial intelligence. He even wrote an entire book on it, called AI for Marketers. In my recent video interview with him, he revealed some key insights on AI that marketers need to understand.

April 3, 2019

Should AI Pilot Projects Focus on Cost Reduction or Revenue Generation?

There are two primary reasons you should consider seeking AI-powered solutions in your marketing: 1) reduce costs and/or 2) increase revenue.

March 29, 2019

How Can Marketers Use Artificial Intelligence?

In part two of the Artificial Intelligence in Digital Marketing, Paul Roetzer and HubSpot product manager of machine learning Kevin Walsh, discuss the reasons marketers should consider AI, how HubSpot thinks about AI in its platform, and what marketers can learn about AI from using Gmail.

March 28, 2019

A Top Use Case for AI in Business That You Need to Know About

Finding any answers from a repository of unstructured data is like searching for a needle in a haystack. AI is here to help.

March 27, 2019

What Do Marketers Need to Know When Buying AI-Powered Technology?

Just because marketing technology companies claim they use AI, machine learning and deep learning, doesn’t necessarily mean their solutions are actually much more intelligent or efficient than what you’re already using.

March 26, 2019

10 Must-See Sessions at the Marketing AI Conference (MAICON)

The Marketing AI Conference (MAICON), July 16 - 18, 2019, is packed with inspiring workshops and sessions from dozens of top authors, entrepreneurs, AI researchers and marketing executives. Check out these 10 can’t-miss talks, and visit the full agenda to explore all 40+ sessions and 60+ speakers.

March 26, 2019

The Online AI Course from Andrew Ng Every Marketer Should Take

This is the course I wish I’d had when getting started on my journey to understanding AI. It’s called AI for Everyone and it’s taught for free on Coursera by Andrew Ng, former lead at Google Brain and the Baidu AI Group.

March 25, 2019

What Is Artificial Intelligence in Marketing?

In part one of a new video series Artificial Intelligence in Digital Marketing, Paul Roetzer and HubSpot product manager of machine learning Kevin Walsh, discuss what exactly artificial intelligence is, how it works in our daily lives and more.

March 21, 2019

The AI-Powered Assistant Every Marketer Needs

Lucy, created by Equals 3, works as an AI-powered knowledge management assistant that reads and learns every document and data asset that you feed her—she never leaves, never forgets and becomes smarter every day.

March 21, 2019

What’s Wrong with Marketing Automation Software Today?

What’s wrong with marketing automation software today? It’s largely still manual. But, marketing technology is getting smarter and change is coming, thanks to artificial intelligence.

March 15, 2019

How Should Marketers Get Started with Artificial Intelligence?

How should marketers get started with artificial intelligence today? The short answer is quick-win pilot projects with narrowly defined use cases and high probabilities of success. That’s how you build executive support for the longer term vision and transformation.

March 14, 2019

How to Transform Your Content Marketing with Artificial Intelligence

Is your content marketing strategy going stale and no longer resonating with your audience? Then this post is for you.

March 13, 2019

How Can We Make AI More Approachable for Marketers?

For most marketers, artificial intelligence (AI) can be intimidating and confusing. Our goal at the Institute is to make is approachable and actionable. Here are three ways to get started.

March 5, 2019

This Marketing AI Solution Tells You Exactly How It Makes Recommendations and Predictions

simMachines uses explainable AI to tell you why it makes the predictions and recommendations it does to optimize your marketing activities. Learn more in this exclusive profile.

February 21, 2019

Marketing’s Challenge with the AI Black Box

Explainability is critical to understanding why an AI system did what it did. Without knowing why an AI system recommends what it does, the business use case for AI in marketing becomes limited.

February 21, 2019

The Impact on Sales as AI Goes Mainstream

InsideSales.com’s State of Artificial Intelligence 2018 report dives into the implications of AI for sales and marketing leaders as the tech sees continued adoption.

February 7, 2019

AI-Powered Competitive Intelligence Tool Announces $6 Million in Funding and New Industry Report

Crayon, an AI-powered competitive intelligence company, just announced $6 million in Series A funding and a 2019 State of Competitive Intelligence Report, which catalogs insights from more than 1,000 competitive intelligence professionals.

February 6, 2019

How to Make Your Website Amazon Alexa’s Top Choice

Keywords don't ensure you'll be the result Amazon Alexa uses to answer questions. In this week's round-up of the top artificial intelligence articles, we share how to optimize your site for voice search, Adobe's lesson in machine learning and UX, and how to AI-ready your business.

February 6, 2019

How AI Improves Content Strategy and Increase Sales

There are billions of pieces of content generated every day online. Read how brands like Coca-Cola are using content intelligence to sift through all that information and turn it into actionable insights for sales and marketing teams.

February 5, 2019

Research Proves the Benefits of Getting Ahead of the AI Curve

Artificial intelligence is more than just a marketing buzzword. Learn how to overcome the challenges to implementation and invest now to see real results.

February 1, 2019

Over 90% of Sales Professionals Expect AI to Improve Performance in 2019

Your weekly roundup of the best artificial intelligence and machine learning news we read about this week. Don't miss InsideSales' new State of AI report, Domino's AI-powered pizza-identifier loyalty program, and more.

January 30, 2019

60+ Speakers Scheduled to Present at the Marketing Artificial Intelligence Conference (MAICON)

The Marketing Artificial Intelligence Conference (MAICON) agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio.

January 24, 2019

AI Won’t Take Jobs in These Four Disciplines

Your roundup of the best stories in artificial intelligence and machine learning. This week we're sharing Kai-Fu Lee's job predictions, the World Economic Forum's approach to ethics and AI, and why Microsoft's CTO thinks all citizens of the 21st century need to understand AI.

January 23, 2019

What Are Machine Learning and Deep Learning—and Why Should Marketers Care?

Machine learning and deep learning are two different, but related, types of AI that affect the various marketing tools we use for automation.

January 17, 2019

Read This Before You Upload a 10-Year-Old Photo of Yourself

Your weekly roundup of artificial intelligence and machine learning news. This week we're sharing stories about the #10yearchallenge taking over social media and 2019 AI predictions from industry experts.

January 10, 2019

#CES2019 Dominated by Artificial Intelligence

We at the Institute read anything about AI that we can get our hands on. This week, we can't stop reading about artificial intelligence's dominance at the Consumer Electronic's Show (CES), the most-needed skills according to LinkedIn, and tips for applying AI to your content marketing tactics.

January 10, 2019

How To Generate Content Ideas That Will Resonate

Struggling with creating a content marketing strategy that works? Check out our free guide to find out how to create data-driven, engaging content.

January 8, 2019

Funding for AI Sales and Marketing Companies Exceeds $5.2 Billion

If you follow the money, sales and marketing technology is trending toward a much more intelligent future.

January 3, 2019

4 Truths About AI We Can't Ignore

Looking back at 2018’s artificial intelligence (AI) and machine learning reports, what can we expect this year?

January 2, 2019

[Webinar] Learn How to Develop An Intelligent Attribution Model

Attribution modeling is the solution to demonstrate marketing’s impact on your business's bottom line. Join us on Feb. 18 at 11 a.m. ET as Trust Insights co-founders Katie Robbert and Christopher Penn lead you through three different types of attribution models.

December 19, 2018

Top 10 Marketing AI Posts of 2018

What did you read this year? We compiled the most impactful posts on marketing artificial intelligence from 2018 so you can catch up before the new year.

December 18, 2018

How SMEs Can Use Marketing AI to Beat the Big Guys

Any SME content marketer knows that their competitive advantages over larger organizations include their superior agility, closer connections with customers, and ability to react quickly to the market.

December 14, 2018

How One Company's Risk-Taking is Helping Them Own the AI Voice Space

At the Marketing AI Institute, our team reads dozens of articles weekly and shares the best ones here. This week we're reading all about how Kayak is taking risks to own the voice and chat space, what all K-12 students should know about AI, and Taylor Swift's facial recognition security tool.

December 12, 2018

15 Marketing Artificial Intelligence Conference (MAICON) Speakers You Should Know

We're excited to announce the initial group of 15 amazing speakers who will help us make AI approachable and actionable for marketers at the inaugural Marketing Artificial Intelligence Conference (MAICON).

December 11, 2018

Report: Top 25 Use Cases for Marketing Artificial Intelligence

We asked hundreds of marketing professionals to rate the value of intelligently automating more than 60 uses cases. Here are their top 25.

December 7, 2018

How Retail Is Using AI-Powered Content to Perform at Scale

How the retail sector is embracing Content Intelligence and AI to provide a more personalized experience to their customers.

December 6, 2018

AI Poised to Increase Jobs Among Early Adopters

Marketing AI Institute's weekly roundup of artificial intelligence and machine learning. This week we're reading about AI's ability to increase jobs, Google' attempt to squash cultural bias in algorithms and more.

November 30, 2018

How One Ecommerce Company Used AI to Get a 3,000% Return on Ad Spend

Ecommerce company RedBalloon uses artificial intelligence to dominate paid advertising. Here’s how they’re doing it.

November 29, 2018

Google Removes Gender Pronouns from Smart Compose

Our team reads tons of AI and mahine learning articles to share the best ones with you. This week we're reading all about Google's removal of gender pronouns in its Smart Compose Gmail feature, which smart speaker is best and how China uses cheap labor to support their AI ambitions.

November 16, 2018

Fireside Chat: Dharmesh Shah and Paul Roetzer on Marketing Technology and Artificial Intelligence

Paul Roetzer and Dharmesh Shah answer the big questions on AI at the 2018 IMPACT Live event. These marketing technology experts share how you can get started with AI, what the future holds and other key insights.

November 9, 2018

The Daily Presence of AI for Marketers: Navigating Today and Tomorrow

In his presentation at IMPACT LIVE 2018, Marketing Artificial Intelligence Institute founder Paul Roetzer describes the current state of AI, where marketing AI technology is going and how you can make AI your competitive advantage.

November 7, 2018

9 Ways to Become a Marketing Artificial Intelligence Pioneer

Learn the 9 essential steps to create a competitive advantage through artificial intelligence.

November 6, 2018

Artificial Intelligence Could Help or Hurt Midterm Elections

From finding unregistered voters to creating deepfake voice of presidential candidates—artificial intelligence could have major impacts on upcoming elections.

November 2, 2018

Leverage AI Content Generation for Micro-Content Personalization

Content generation or automated content creation is when a computer “writes” content without needing a human author. This post dives into how to leverage this AI-powered tech for better personalization.

November 1, 2018

What You Need to Know Today: AI + Ethics

The topic of ethics in artificial intelligence is not a new one. However, as AI quickly becomes more integrated into humans’ lives, the need for guidelines has risen from a minor consideration to a serious concern. We’ve got all the recent ethics-related AI news you need here.

October 29, 2018

Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open

Marketing Artificial Intelligence Conference (MAICON) registration is now open. Sign up before Dec. 15 to take advantage of early-bird pricing.

October 25, 2018

How to Scale Content Creation with AI

Almost every content marketer we talk to has the same question: How do you scale content creation with AI? Look no further, because we have some answers.

October 23, 2018

How to Optimize Your Content with AI

You’ve probably heard a lot of hype around artificial intelligence. This post goes beyond the hype to show you practical ways you can actually use AI to optimize your content.

October 21, 2018

Call for Speakers: Help Make Artificial Intelligence Approachable and Actionable for Marketers

Do you have an artificial intelligence story to tell? If so, the Marketing Artificial Intelligence Conference (MAICON) call for speakers is now open, and we want to hear from you. The submission deadline is Friday, Dec. 21, 2018.

October 18, 2018

MIT Wants To Solve For AI Talent Shortage With $1 Billion New School

What's trending in AI and marketing news? MIT is solving for the AI talent shortage with a $1 billion new school initiative, Adobe teased a new set of AI-powered brushes for illustration, and Memory raised $5 million in funding for their AI-fueled time tracking app Timely.

October 16, 2018

5 Ways to Get Started with Marketing AI Today

Marketers need to get started learning about and experimenting with AI—and fast. Here are 5 ways to do that.

October 11, 2018

4 Smart Ways to Use AI for SEO

Your favorite search engine is powered by artificial intelligence, so it makes sense your SEO activities should be, too. Here are some smart ways to start using AI for SEO.

October 10, 2018

Latest Instagram Update: AI for Bullying

Your weekly AI news recap is here! We're reading all about Instagram's AI-powered update to detect bullying in images, Amazon's gender-biased recruiting tool, and the Google Pixel 3's AI features.

October 3, 2018

Uber Eats Is Using AI to Surpass Its Competitors (And It's Working)

All the AI and machine learning news you need this week. Read on to find out how Uber Eats is dominating the food delivery industry with AI, Google and Facebook's talent war, and Kai-Fu Lee's AI funding recommendation.

September 27, 2018

Thanks to Machine Learning, Adobe Analytics Will Never Be the Same

At the Institute, we read as many artificial intelligence and machine learning articles as we can get our hands on. The three pieces of news we think you need to know about this week are here.

September 20, 2018

How to Marry UX and AI to Outdo Your Competition

Our team can’t stop reading AI and machine learning articles. This week, find out how to use UX and AI as your competitive advantage, about new Microsoft’s Dynamic 365 AI releases and how AI healthcare startups have raised over $4.3 billion since 2013.

September 13, 2018

How 11 World-Class Brands Are Actually Winning with AI

Top brands are using AI across industries to sell more, provide exceptional customers experiences at scale, and transform their operations. Here are 11 actual case studies of companies using AI to build a competitive advantage.

September 12, 2018

McKinsey Predicts AI Will be as Impactful as the Steam Engine

Our team reads tons of AI and machine learning news every week so we can share the top stories with you. Machine learning articles worth reading this week include McKinsey's AI predictions, Google's new What-IF machine learning tool, and some of the most notable machine learning use cases.

September 7, 2018

6 Limitations of AI in Marketing That You Need to Know Before You Buy

Expert advice from marketers, for marketers on the limitations of AI in marketing.

September 5, 2018

Introducing the Marketing Artificial Intelligence Conference (MAICON)

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON)—an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations.

August 31, 2018

8 Marketing Experts Reveal How AI Is Going to Turn the Industry Upside Down

Expert advice from marketers, for marketers on the impact artificial intelligence will have on the industry.

August 29, 2018

Are Machines Better At Advertising Than Humans?

Our team reads tons of articles weekly to share the top ones with our subscribers. This week we’re reading about advertising wins from machine learning, top AI talent pools in the U.S., and the AI terms all marketers should know in 2018.

August 28, 2018

New AI Report Points to New Roles for Human Marketers

A forward-looking new research report from Business Insider Intelligence digs into the most compelling and promising innovations in marketing technology, showing what it will mean for marketers to work alongside AI in the near future. Here are the top takeaways marketers need to know.

August 23, 2018

How a Construction Software Company Uses AI to Dominate the Competition

Keeping a close eye on your competitors can seem nearly impossible with the amount of data available online. Construction software developer HCSS turned to Crayon for help gathering competitive intel and saw a difference in the first week.

August 22, 2018

Back to School Special: Artificial Intelligence in Classrooms

All the artificial intelligence and machine learning news you need to know heading into back to school season. This week, we're reading about IBM's partnership with Scholastic and Edmodo, how AI is used to track everything students type and more.

August 21, 2018

Making These Content Strategy Mistakes? AI Can Help

Artificial intelligence (AI) has emerged to help marketers read and analyze billions of pieces of content in seconds to help forge a better understanding of what resonates with coveted prospects. Here's how.

August 16, 2018

42+ Artificial Intelligence Tools for Marketers

We’re tracking 750+ AI-powered marketing companies with more than $3.7 billion in funding. Here are some of the best tools from the list that you can start using today.

August 15, 2018

Students Build Machine Learning Algorithm More Powerful than Google’s

Your weekly roundup of the best articles in AI and machine learning. This week, we can't get enough of the small group of students who built an algorithm more powerful than Google's code, Facebook Research's machine learning video series, and how Quicksilver is fighting gender bias in science.

August 14, 2018

The Rise of AI for Agencies

Marketing agencies that don't adopt AI now are going to get left behind, says Scott Litman at Equals 3. Learn why the rise of AI for agencies matters to you—before it's too late.

August 9, 2018

Why Every Brand Strategy Must Include Content Governance—and How AI Can Help

If you're serious about brand strategy, you're trying to build a truly valuable brand. That's why it's a shame most enterprise marketers leave out a key component of any brand strategy. It’s called content governance, and AI can help you do it.

August 7, 2018

Artificial Intelligence for B2B Content Strategy and Content Development

Artificial intelligence can solve a lot of content strategy and content development challenges that B2B marketers face, if you use the right platforms. Learn more about how AI is changing the B2B content marketing playbook—and what that means for you.

July 31, 2018

How Marketo Uses Machine Learning for Personalization and Prediction

Marketo aims to personalize marketing efforts like no human can with the addition of two AI-powered tools: Marketo AudienceAI + Marketo ContentAI.

July 26, 2018

Reduce Cost Per Post-Click Engagement by Up to 80% with AI

AI platform inPowered says it gradually reduces cost per post-click engagement by up to 80% by using machine learning to optimize for time on site. We interviewed the company to learn more.

July 25, 2018

How Olay Uses Artificial Intelligence to Double Conversion Rate

Our team reads articles every day to deliver the best artificial intelligence and machine learning news to you. This week we can't stop reading about Olay's use of AI for a doubled conversion rate, Element AI's new podcast for real business applications and Yext's partnership with Amazon Alexa.

July 24, 2018

Amazon’s DeepLens Gives You AI-Powered Image Recognition Capabilities for $250

Meta Description: Amazon recently started shipping DeepLens, a small device that helps computers see and analyze the world. What does this mean for the advance of AI in marketing? Read on.

July 18, 2018

$52.2 Billion To Be Spent Worldwide on AI Systems in 2021

Your weekly roundup of marketing artificial intelligence news including worldwide spending on AI, job displacement in UK, and Microsoft’s call for facial recognition regulation.

July 12, 2018

This AI Tool Gets Retail Customers to Buy More—and Get Smarter Over Time

AI platform Bluecore says it increases revenue, sales and marketing ROI by using machine learning to tell what retail customers will buy next. We interviewed the company to learn more.

July 11, 2018

IBM Watson Can Now Predict How Good You'll Be At Your Job

A weekly roundup of artificial intelligence news for marketers and business professionals. This week we cover IBM Watson’s ability to predict how well employees will do in the future, resources to expand your machine learning knowledge, and how China’s Tinder plans to use AI better match couples.

July 6, 2018

Who Needs a Data Scientist When You Have Marketers?

Discover how Oracle eliminates the need for companies to hire their own data scientists with adaptive intelligence apps that drive business value.

July 5, 2018

2,000 Students in the Middle East to Spend Their Summer Learning AI

Our team constantly reads articles to deliver the best AI and machine learning news to you. This week, read about how 2,000 students will attend Dubai’s first AI summer camp, companies to work for if you like AI, and how to use AI to make a logo in seconds.

June 28, 2018

What Two Years of AI Investment Did for Salesforce

Salesforce is putting the power of AI in the hands of marketers with myEinstein.

June 27, 2018

How TGI Fridays Generated $150 Million in Revenue Using Out-of-the-Box AI

Our team reads tons of artificial intelligence and machine learning articles each week to deliver the best ones to you. This week we’re reading about TGI Friday’s venture into AI, how AI can now beat humans at Dota 2, and tips for AI risk assessment.

June 26, 2018

Artificial Intelligence from Blueshift Automates and Personalizes Marketing At Scale

If you need to personalize marketing at scale, check out our exclusive profile on Blueshift, a software platform that uses AI to market one-to-one across channels.

June 21, 2018

How InsideSales.com Uses Artificial Intelligence to Boost Customer Revenue by 30%

Get the inside scoop on InsideSales.com, an AI-powered sales platform, in this exclusive spotlight on the company.

June 20, 2018

3 Of The Most Unique AI Use Cases You’ve Ever Heard Of

This week’s AI content roundup highlights three unique use cases for machine learning: Google can predict when you’re going to die, Facebook can correct selfies you’ve blinked in, and Yelp can tell you what to order based on their Popular Dishes update.

June 19, 2018

Everything You Need to Know About AI-Powered Content Intelligence Solutions

In this exclusive, author Chad Pollitt delivers the low-down on how artificial intelligence is transforming content marketing as we know it.

June 14, 2018

Blueprint for Your Life: AI in your Personal & Professional Life

Amazon’s Blueprints can be considered blueprints of our lives, helping their systems build more useful solutions—solutions we all know we want and are willing to trade time and data for.