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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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JUST ANNOUNCED: Marketing Artificial Intelligence Conference (MAICON) 2020 To Be Held in Cleveland, July 14 - 16

By: Paul Roetzer
July 18th, 2019

The Marketing Artificial Intelligence Conference (MAICON), which drew 300 professionals from 28 states and 12 countries in its inaugural year, returns to the Huntington Convention Center of Cleveland, July 14 - 16, 2020! 

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The Future is Marketer + Machine [MAICON 2019 Opening Video]

By: Paul Roetzer
July 17th, 2019

“AI is probably the most important thing humanity has ever worked on. I think of it as something more profound than electricity or fire.” — Sundar Pichai, Google CEO

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How B2B Marketers Can Use AI

By: Nick Edouard
July 15th, 2019

Forward-thinking B2B marketers know they need to be using artificial intelligence. But how do you actually use it?

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How AI Gives Your Content Marketing Superpowers

By: Patti Doyle
July 15th, 2019

Making sure content marketing is a revenue center is one major issue cited by respondents in Content Marketing Institute and MarketingProfs’ ninth annual B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

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How to Create a Truly Buyer-Enabled Journey with AI

By: Nick Edouard
July 12th, 2019

Artificial intelligence is the new normal in B2C—and it should be the new normal in B2B, too. Machine learning is used to shape industry-leading B2C brand experiences, like Netflix and Amazon recommendations or Spotify music suggestions. But B2B buyers demand these same types of experiences—the ones that are highly customized and self-directed.

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Welcome to the AI-Augmented Workforce

By: Rashmi Vittal
July 12th, 2019

There’s a lot of doom and gloom about AI’s potential to automate away jobs. But the reality is that most workers are going to be augmented by machines, not replaced by them. And this is a good thing for marketing and sales pros.

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