The Future of Business Is AI, or Obsolete

Harvard Study Finds Staggering Productivity Gains From AI at Work

Is AI really that big a deal for the future of work? A new Harvard Business School paper answers with a resounding YES.

Our Hands-On Test of Duet AI for Google Workspace

We conducted extensive testing of Google’s new AI copilot capabilities and the results were…surprising.

Elon Musk’s Battle for the Soul of AI

We just got a never-before-seen look at how Elon Musk plans to control the future of AI.

Is ChatGPT Enterprise A Game Changer for Enterprise AI Adoption?

OpenAI just launched ChatGPT Enterprise, a secure, compliant, customizable version of ChatGPT for large businesses. Here's why it matters.

The 2023 State of Marketing AI Report

The 2023 State of Marketing AI Report unveils fresh insights into how marketers are leveraging artificial intelligence—with some surprising findings.

AI's Dirty Little Secret: Models Fueled by Pirated Books

The Atlantic just released a major piece that proves popular large language models, like Meta’s LLaMA, have been using pirated books to train their models.

Schools Are Unprepared for AI’s Impact on Learning (and Cheating)

As school gets back in session, many still lack sensible policies on the usage of AI in the classroom.

Nobody Is Ready for the AI Employment Crisis

A hard-hitting new article reveals just how many jobs AI threatens to disrupt globally—and it's way more than most realize.

Brace Yourself: AI Expert Forecasts Human-Level AI in Just 2-3 Years

A rare in-depth interview with a top AI leader provides eye-opening details on just how powerful AI is becoming—and how soon it could impact all our lives.

Amazon's AI Book Scandal: How Writers Are Losing Control

A new nightmare for writers shows how AI deepfakes could upend the book industry—and Amazon isn't helping.

[The Marketing AI Show Episode 59]: Anthropic CEO Says Human-Level AI Is 2-3 Years Away, How Hackers Are Trying to Make AI Go Rogue, and Fake AI-Generated Books on Amazon

Human-level AI, hackers, and fake books generated by AI - what does this mean for marketers and business leaders?

[The Marketing AI Show Episode 58]: Big ChatGPT Updates, A New Autonomous AI Agent, Vertical-Specific LLMs, McKinsey’s State of AI Report, and New Google AI Search Features

This week's Marketing AI Show covers ChatGPT updates, autonomous agents, vertical-specific LLMs, McKinsey’s State of AI report, and new AI search features from Google.

“Jobs Are Definitely Going to Go Away, Full Stop” Says OpenAI’s Sam Altman

A bombshell new story shows just how powerful AI is becoming—and how that could impact everyone’s jobs.

The Very Best Books on AI in 2023

What are the best books on AI available today? This post has the answer.

Why Marketers Need to Pay Attention to Anthropic’s Claude 2

Claude 2 from Anthropic is a powerful new AI tool that marketers need to pay attention to.

Why—and How—Investors Are Betting on Generative AI

Two huge funding announcements show exactly why investors are going crazy over generative AI.

Why ChatGPT’s Code Interpreter Is a Game-Changer for Marketers

ChatGPT Plus users just got access to a new feature that’s a game-changer.

How AI Will Impact SEO

To understand how AI will impact SEO, we spoke to SEO expert Krish Kumar, Chief Operating Officer at BrightEdge, an industry-leading SEO platform.

Apocalypse Now? AI Visionaries Worry About “Risk of Extinction”

Top AI leaders just released an explosive statement about the “risk of extinction” that AI poses to humanity.

The AI Doctor Is In: How GPT-4 Could Reshape Healthcare

Could generative AI transform healthcare for the better?

Pay to Play: The Costs of AI Adoption

There’s one factor not being talked about enough that could dramatically affect AI adoption.

The Official ChatGPT Prompt Engineering Guide from OpenAI Is Here

OpenAI just published the authoritative guide to doing better prompt engineering with ChatGPT.

The Biggest AI Dangers You Should Know

At one point during OpenAI CEO Sam Altman’s recent Congressional hearing, Altman said: “My worst fear is we cause significant harm to the world.”

Critical Takeaways from OpenAI’s Testimony Before Congress

This past week, artificial intelligence came to Washington in a big way.

Can AI Have a Positive Impact on Jobs?

A recent article from top experts predicts AI will have a positive impact on employment—but that’s not the whole story.

How Anthropic Is Teaching AI the Difference Between Right and Wrong

Anthropic, a major AI player, just published something that could have a big impact on AI safety.

Leaked Google Memo: “We Have No Moat, and Neither Does OpenAI”

A leaked Google memo reveals that at least one senior software engineer is concerned the company will lose the AI competition to open source technology.

“Godfather of AI” Quits Google Because of AI Fears

Geoffrey Hinton, a pioneer of deep learning and a VP and engineering fellow at Google, is leaving the firm due to fears he has about AI.

How Marketers Are Using AI-Powered Newsletters [Case Study]

American Marketing Association reports increased email engagement among 100K+ subscriber community via artificial intelligence-powered daily news for its global marketing organization.

ChatGPT Business: What You Need to Know

Big changes are coming to ChatGPT…OpenAI just announced two big updates to ChatGPT.

How AI Is Having an Effect on Earnings and Layoffs

AI is having a major impact on big tech companies—and not always the impact employees would like…

A Startling Look at How AI Will Influence Politics

We just got a startling preview of how AI will reshape politics…

ChatGPT Is About to Change Knowledge Work and We’re Not Ready

The way we all work is about to change in major ways thanks to ChatGPT—and few are ready for how fast this is about to happen.

Google’s Big AI Announcements

Google just announced some huge AI updates…

Big Problems Discovered with AI Training

AI companies like OpenAI are coming under fire for how AI tools are trained…

How AI Could Impact Millions of Knowledge Workers in the Next 1-2 Years

We are looking at the possibility of millions of knowledge work jobs being impacted by AI in the next 1 - 2 years. Here's why.

Amazon Makes a Major Generative AI Announcement

Amazon just made a big play into the generative AI space, making them another serious contender in the AI arms race.

Keeping Humans in the Loop with Generative AI

Generative AI is ushering in dramatic changes in content marketing. But it comes with complexities and challenges.

ChatGPT's Safety Problems

ChatGPT has been banned in Italy, but that might be just the start of its problems.

Why Bloomberg’s New AI Model Matters to Every Business

A new generative AI model from a top financial services company gives us a glimpse into the future of artificial intelligence in business.

The Death of Prompt Engineering? How Prompt Copiloting Could Revolutionize the Way We Use Generative AI

The future of prompt engineering—the art and science of commanding AI systems through natural language—could look very different than it does today.

The AI Race Is “Out of Control”: What to Know About the ‘Pause AI’ Letter from Elon Musk, Steve Wozniak, and Others

Elon Musk, Steve Wozniak, and hundreds of other AI experts have called for a six-month pause on AI development.

[The Marketing AI Show Episode 41]: Elon Musk, Steve Wozniak, and Others Sign Letter to Pause AI, Italy Bans ChatGPT, and the Future of Prompt Engineering

Are AI advancements moving too quickly? Other countries respond to ChatGPT, and is prompt engineering in for the long haul?

Microsoft Researchers Say GPT-4 Could Be AGI

A team of Microsoft AI scientists claim that GPT-4 exhibits sparks of human-level intelligence, or AGI.

ChatGPT Just Got Eyes, Ears, and Internet Access

ChatGPT now has eyes, ears, and internet access thanks to new ChatGPT plugins.

GPT-4 Is Here: What You Need to Know

GPT-4 is here, and it’s already stunning early testers.

40+ Jaw-Dropping AI Writing Tools

We're about to enter a future where machines write as good or better than humans. In fact, we're already there. Here are 40+ jaw-dropping AI writing tools.

The AI Development That Just 10X’d the Rate of Innovation

Developers can now add OpenAI's ChatGPT and Whisper into apps and products using an API.

The Law of Uneven AI Distribution

The impact and benefits of AI will be unevenly distributed. In some cases, it'll be by your own choice, and in others, it will be by institutional design.

ChatGPT’s Creator Sounds the Alarm About Superintelligent AI

OpenAI just published a post suggesting we need to start planning for AGI.

How AI Systems Like ChatGPT Should Behave

OpenAI just outlined some known issues with ChatGPT—and it has some big implications.

World of Bits, and What It Means to Marketing and Business

We're so caught up in figuring out large language models (LLMs) that most marketing and business leaders are missing the bigger picture.

Cohere In Talks to Raise Money at a $6 Billion Valuation to Build AI for the Enterprise

A major player in AI is likely raising a lot of money to bring AI to the enterprise.

The First Marketing AI Job Listing

We spotted the first marketing AI job listing in the wild (at least that we’ve seen) and it’s a good indicator of where the industry is going.

ChatGPT, CICERO, and Why You’re Missing the Bigger AI Picture

With all the buzz about ChatGPT, it’s easy to miss that Meta released AI that has big implications for businesses.

Why Every Company Needs Responsible AI Policies—Now

AI should make us better people, professionals, and organizations—but that won’t happen if we don’t focus on the responsible application of AI.

The Impact of AI on Writing Careers

AI is going to have a major impact on the careers and skills of writers and content professionals.

AI Writing Tools: Capabilities, Limitations, and Concerns

AI writing tools have made stunning advances in the last few years, and with that progress they present major opportunities, limitations, and concerns.

The Future of Writing in the Age of AI

AI writing tools are rapidly transforming the art and science of storytelling, and in the process they're disrupting writing as we know it.

Meta AI’s CICERO Provides a Glimpse Into the Future of Human + Machine Collaboration

In the not-so-distant future, you will have AI assistants that help negotiate everything in real-time based on your optimal desired outcome.

The Responsible AI Manifesto for Marketing and Business

This manifesto codifies our responsible AI principles at Marketing AI Institute, and serve as an open template for other organizations and leaders.

The Dark Side of Training AI Models

A new investigative report just revealed the dark side of training AI tools like ChatGPT.

Google Comes Out Swinging in the AI Arms Race

Google just came out guns blazing in the arms race to dominate AI.

Generative AI Is Getting Sued. Here's Why You Should Pay Attention

Major generative AI companies are now facing legal challenges that could have big implications for anyone using AI tools that generate text, images, or code.

Introducing the AI for Writers Summit, Presented by Writer and Featuring Ann Handley

The AI for Writers Summit is a virtual event that will be held on March 30, 2023. It features talks from experts like Ann Handley on the future of writing.

OpenAI Now Available in Microsoft Azure: What It Means For Your Business

Microsoft just made another huge move to cement its position as an AI leader.

ChatGPT In Schools: What Educators Should Do About It

Most schools aren’t prepared for the impact ChatGPT will have on education. Here are some questions you can ask and steps you can take to get ahead of it.

VALL-E Can Clone Your Voice Using Just 3 Seconds of Audio

Microsoft and Apple just announced stunning advancements in voice AI that are going to change how marketers and businesses work.

Microsoft Reportedly Investing $10 Billion in OpenAI, Using ChatGPT in Bing

Microsoft just made a huge play into AI for search that is going to have major consequences for marketers and business leaders.

ChatGPT Is Just the Beginning—Here's the Real Story

ChatGPT is just the tip of the AI iceberg for marketers and business leaders. But the real story of AI, and its impact on you, lies beneath the surface.

Human in the Loop for Marketing Analysts [Video]

At MAICON 2022, Yash Gad explained how custom machine learning tools augment, not replace, the work done by marketing analysts.

MyHeritage AI Time Machine: What It Is and Why It Matters

MyHeritage AI Time Machine is a new tool that creates stunning AI avatars of you in different time periods.

Boosting Creative Effectiveness and Marketing ROI with AI and Neuroscience [Video]

aimpower’s Julia Saswito discusses the power of creativity, marketing, and neuroscience working together with artificial intelligence.

[Marketing AI Show Episode 26]: McKinsey's State of AI 2022, Lensa AI, and AI Will Eat Software Companies

McKinsey’s annual State of AI is out…and a half decade is reviewed. Also, the AI photo app Lensa, and Paul’s LinkedIn post on AI + SaaS companies.

What You Need to Know About Lensa, the AI Photo App

Lensa, an all-in-one image-editing app with facial retouching capabilities, is taking over social media with its eye-catching AI avatars.

3 Brands Scaling Content Creation with AI

Adore Me, UiPath, and Alva Labs all improve content production and team alignment with AI and Writer.

Exploratory Data Analysis: The Missing Step for AI [Video]

During his MAICON 2022 session, Christopher Penn explained how one thing guarantees failure with AI: skipping exploratory data analysis. 

A Marketer’s First Experience With ChatGPT From OpenAI

The marketing profession, business world and society are not even close to ready for what is about to happen as a result of rapid advancements in AI.

AI in the Cloud: Machine-Learning Your Way to Web3 Readiness [Video]

At MAICON 2022, Tim Hayden shows attendees how to leverage data and machine learning, and explains what matters most to ensure you are future-ready.

How Google's Recent AI Announcements Offer a Glimpse of the Tech's Future

Google just shared some incredible AI projects it’s working on that provide a glimpse of AI's future.

Why OpenAI Is Funding AI Startups with $1 Million Equity Investments

OpenAI just launched an ambitious program to fund game-changing AI companies.

How Your Work Relationships Could Soon Get Some Help from AI

Deloitte recently published a rundown of how AI could transform your work relationships...

Using Experiential AI to Build Long-Term Customer Relationships Engagement [VIDEO]

AnyRoad’s Jonathan Yaffe talks about the power of data and AI in understanding human behavior and fostering brand loyalty.

Deep Learning and the AI Innovations Driving the Future of Marketing [Video]

Google’s Vedant Misra and Marketing AI Institute’s Paul Roetzer sit down for a chat at MAICON 2022 to discuss deep learning, AI, and AI in marketing.

Sequoia Capital Goes All-In on Generative AI

One of the world’s top VC firms just went all-in on generative AI—and published the playbook that outlines the technology’s future.

AI for Product Design Is Coming to a Product Role Near You

Image generation AI tool DALL-E 2 was only announced in April 2022, but it’s already being commercialized to disrupt product design.

Adobe Bets the House on Image Generation AI

Adobe just made a big play into generative AI, one that will fundamentally change how creators use their products.

Vision AI and the Future of Video and Design [Video]

Shutterstock, Viralspace and AnyClip experts joined MAICON 2022 to discuss the future of vision AI.

Google AI Test Kitchen: A Hands-On Look

Google AI Test Kitchen lets you experience and provide feedback on their LaMDA generative language model. Our CEO took it for a test drive.

Will Artificial Intelligence Take Our Jobs?

Is artificial intelligence going to automate all our jobs away—or help us do better work than ever? Well, it depends who you talk to…

Generative AI Just Became a Very, Very Big Deal

AI can now write and create images nearly as well as humans—and two companies just raised hundreds of millions of dollars to make AI even smarter.

See How Entertainment Brands Drove 3X ROI Using Artificial Intelligence [CASE STUDY]

How great would your next performance review go if you could show 3X ROI on your latest marketing efforts?

How to Build an AI-Driven Business, From One of AI’s Top Minds

One of the major players in artificial intelligence just dropped an interview with advice every business leader needs to read.

AI in the Cloud: How Marketers Can Power Prediction, Personalization, and Performance [VIDEO]

AWS’s Albert Esplugas and Marketing AI Institute CEO Paul Roetzer sit down for a fireside chat at MAICON 2022 to discuss AI in the cloud and more.

The AI Bill of Rights: What It Is, Why It Matters, and How to Apply It

The AI Bill of Rights from the White House offers new guidelines on responsible AI. We discuss why this matters and how to use it in your business.

Deep Learning in Digital Marketing

Using deep learning and continuous learning AI helps digital marketers to predict customer behaviors and personalize content for better engagement.

The Role of Big Data in AI-Powered Marketing

Learn what big data is, how to handle it, and how it can help you optimize your marketing strategy for improved customer engagement.

The Cognitive Human Enterprise: When AI, the Metaverse, and Humanity Collide [Video]

Learn about how AI, the metaverse, and humanity collide in Domnhaill Hernon’s keynote from MAICON 2022.

How AI + Predictive Analytics Drive Marketing Strategy [Video]

Learn more about how AI + predictive analytics drive marketings strategy in Atalia Horenshtien’s MAICON 2022 keynote.

Ethical and Trustworthy AI: Lessons from the Front Lines [Video]

Gemma Galdón Clavell’s keynote from MAICON 2022 around AI, ethics, and the practical work being done to make AI safer and more responsible.

How Spotify Uses Artificial Intelligence—and What You Can Learn from It

Music streaming company Spotify is a prime example of an AI Native business. In this post, you'll learn what that means and why it should matter to you.

The Dawn of the Next-Gen Marketer [Video]

Paul Roetzer’s MAICON 2022 opening keynote on the future of marketing and business.

How AI Can Motivate Your Customers to Engage and Act

Motivation AI can help move your customers from engagement to action. This AI in Action session shows you how real-world AI solutions can help.

Top AI and Machine Learning Conferences [2022]

This list of the top AI conferences and machine learning conferences will help you determine which events are worth attending in 2022.

What Does the Future of AI Look Like? These AI Experts Will Tell You

AI in marketing (and in other industries) is constantly evolving. At MAICON 2022, these experts will share what the future holds for AI.  

5 Marketing AI Main Stage Sessions You Won't Want to Miss [MAICON 2022]

There will be more than 50 marketing AI speakers at MAICON 2022. Here are a few of the AI keynote speakers and sessions you won’t want to miss.

DALL-E 2 and the Future of Design

DALL-E 2 is a major AI milestone and has huge implications for entire professions and business models.

Why Having One Source of Truth Company-Wide is the Key to Success

Having a unified description of your customer is essential for success. However, too many companies fail to create one. Here's one approach.

Your Guide to Top Data and AI Performance Thought Leaders

AI has the power to help marketers organize and make use of an overwhelming amount of data. Follow these data and AI experts to learn more.

4 AI Marketing Strategy Leaders You Should Be Following

Applying AI to your marketing strategy and marketing assets can yield tremendous results when done right. Follow these AI experts to get started.

How to Become a Next-Gen Marketing Leader [Workshop]

Marketing AI presents a number of opportunities for marketing leaders to propel their teams forward. Learn how at this MAICON 2022 workshop.

5 Ways Your AI Projects Fail, After Action Reviews and Post-Mortems

The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray

How to Become a Next-Gen Agency with AI [Workshop]

Learn how AI can augment and accelerate marketing agency performance in this next-gen agency workshop at MAICON 2022.

[New Book Launch] Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

A new book from Marketing AI Institute Founder and CEO Paul Roetzer and Chief Content Officer Mike Kaput releases today.

What Is the State of Marketing and Sales AI? Let's Find Out [WEBINAR]

Join Marketing AI Institute and Drift for an exclusive webinar where we reveal the findings from our 2022 State of Marketing and Sales AI Report.

How to Prevent Bias in Marketing AI [Workshop]

When using AI in marketing, the wrong data—or selecting a vendor that uses data improperly—can lead to serious consequences. Here’s how to prevent them.

How AI Unlocks Value from Your Single Source of Data Truth

Join Snowflake and Marketing AI Institute on Thursday, June 23 at 9am EST / 12pm PST to learn exactly how to use AI to get immense value out of your data.

5 Ways Your AI Projects Fail, Part 5: Deployment-Related Failures

The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray.

AI with an EQ

Introducing the first AI that understands emotional intelligence from RAD AI.

5 Ways Your AI Projects Fail, Part 4: Modeling-Related AI Failures

There are two major issues during the modeling process you need to be aware of if you don't want your AI projects to fail.

How to Automatically Write Long-Form Content with AI

Article Forge is an AI tool that uses multiple language models to generate longer-form content. We spoke with the company to learn how it works.

7 Key Differences Between NLP and Machine Learning (and Why You Should Learn Both)

The term AI is often used interchangeably with complex terms such as machine learning, NLP, and deep learning, all of which are complicatedly intertwined.

Why CMOs Need to Pay Attention to AI [Report]

Few CMOs and marketing leaders understand AI's full potential. And even fewer know how to adopt the technology effectively. A new report is here to help.

Voice Search Optimization for Beginners: The Ultimate Guide

This ultimate guide covers everything you need to know about voice search optimization for beginners. Lean in and get it now!

Beyond Customer Success: How Conversational AI Does More Than Chat

Analyzing data from your conversational AI can help you gain unexpected insights into your business operations and performance.

AI Marketing – Can You Predict The Success Of Your Next Campaign?

AI marketing is going to have a huge effect on how companies market and sell their products and services. Here's how.

Taking Data on a (Customer) Journey

Your sales funnel needs to get smarter. AI can help.

The Future of Business Is AI, or Obsolete

With each advancement in AI, it's becoming more apparent that there will be 3 types of businesses in every industry: AI Native, AI Emergent and Obsolete.

3 Personalization Experts You Should Be Following

Personalization is one of the best use cases for marketing AI. Learn from these four experts.

5 Ways Your AI Projects Fail, Part 3: Data-Related AI Failures

Be on the lookout for these failures—and ways to remediate or prevent them—in your own AI initiatives.

How Language Has Evolved Since 2020—According to AI

Brands are reconsidering the tone of their messaging given the pandemic. AI-powered insights from Persado reveal how language has evolved since 2020.

How to Use AI and Machine Learning in Marketing

A new course from HubSpot Academy teaches you how to use AI and machine learning in your marketing.

Amazon Personalize: AI Made Easy for Marketers

Amazon Personalize allows your brand to build personalization and recommendation engines with no prior AI experience.

21 Intriguing Artificial Intelligence Stocks to Watch (2022)

Read on to discover 21 of the best artificial intelligence stocks we've got our eyes on.

5 Ways Your AI Projects Fail, Part 2: Strategic AI Failures

The most common failure in AI projects, without question, is a failure of business requirements. Here's how to avoid this, and other strategic failures.

5 Ways Your AI Projects Fail, Part 1: Introduction and the AI/Machine Learning Project Lifecycle

The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray.

[Research] How Are Marketers Understanding and Adopting AI? Take Our Survey

Marketing AI Institute and Drift open the survey period for the 2022 State of Marketing AI Report.

Using What You Know to Manage the Machines (Part 2)

Today, machines can replicate repeatable tasks and, with enough data, make decisions. You will either manage the machines or be managed by the machines.

AI for Digital Transformation: The Complete Starter Guide

Most digital transformation projects fail, but don't have to. Here's everything you need to know about making digital transformation succeed with AI.

What Is AI? A Simple, Non-Technical Guide

No matter your background or level of understanding, there is a simple, non-technical way to answer the question: “What is AI?”

15 Pros and Cons of Artificial Intelligence You Should Know

What are the pros and cons of artificial intelligence? This post has the complete answer.

How to Navigate Data Privacy in 2022 and Beyond

Marketers need to get smart about their data now that cookies are going away. Here’s how.

Why We Need a Marketing AI Community

Community is something bigger and stronger that getting permission to email someone. That's why it's time for a marketing AI community.

Using What You Know to Manage the Machines (Part 1)

There will be two types of jobs in the future, those that manage the machines, and those that are managed by the machines.

How to Hold AI Accountable

AI needs to be held accountable—by people and other AI. Here’s how to do it.

Artificial Intelligence and the Future of Enterprise Decision Making

Enterprise decision making is about to change thanks to AI. Here’s how.

MAICON 2022: Our First Group of Speakers Is Announced

Today we announced our first group of presenters for our Marketing Artificial Intelligence Conference (MAICON) 2022. Find out more in this post.

Marketing to Machines: The B2M Segment

As a marketer, your sole focus should be how to reach your audience. In the digital space, the way that you can reach people is constantly evolving.

Responsible AI: Ethics, Innovation, and Lessons Learned from Big Tech

Companies large and small need to adopt AI without losing sight of the ethical implications of these solutions, or pay the price.

Top Resources for AI, Data Science, and Machine Learning for Marketers

What are the best resources for getting started with data science, machine learning, and AI, especially for marketers? We've got the answers.

A Very Brief History of Modern Artificial Intelligence

The history of modern AI has a lot to tell us about where the field is going—and how we can benefit from it.

How to Think About Natural Language Processing in Marketing

Natural language processing (NLP) can give marketers superpowers—if they approach the technology in a smart way. This NLP expert shows you how.

[Report] How Competitive Intelligence Makes Massive Business Improvements

A new report from Crayon, “The State of Competitive Intelligence 2020,” reveals substantial business improvements with CI.

How Marketers Must Evolve in the Age of Artificial Intelligence

Brands need to start embracing a human + machine approach to marketing and sales. It’s the only way to thrive in the coming age of AI. Here's how.

Human-Centered AI: Why It Matters

When humans are at the center of AI, major problems can be avoided and human professionals can get better at their careers. Here's how.

The Future of Machine Translation and AI

Many translators fear that their jobs will become obsolete due to the AI replacing them. Is it true? Find out in this post from a translation expert.

Reaching the Post-AI Consumer

AI has radically altered consumer behavior, and brands need to play catch-up. Here's what brands need to know.

AI for CMOs: How to Transform Talent, Tech, and Strategy

CMOs are increasingly turning to AI to solve their biggest challenges. Here's how.

Understanding Supervised Learning: The Key to AI

Supervised learning is the most common approach in AI, and is important for any business or marketer using the technology. Here's what you need to know.

Is Lack of Diversity in AI Costing Your Business?

Bias in AI occurs for a number of reasons.  This post breaks them down, and looks at how they may be costing your business.

AI for Competitive Intelligence: What You Need to Know

AI has the potential to completely revolutionize the competitive intelligence process. This post outlines how.

4 Warnings About the Death of Cookies from a Leading AI CEO—and What to Do About Them

Marketers are facing a brave new world—a world without third-party cookies. One expert has advice on what to do about the death of cookies.

Will GPT-3 Move Language AI Into the Business Mainstream?

What does GPT-3 mean for the use of AI in creative and marketing content? This post has the answer.

3 Horrifying Examples of AI and Machine Learning Gone Wrong

When your company deploys AI, things can go wrong. Very, very wrong. This post cautions you on how to avoid AI catastrophes when deploying the technology.

How Spotify Uses AI to Know What Music You Like

Recommender systems are the type of AI that companies like Spotify use to make recommendations to you based on your preferences. Here's how they work...

Leverage Language AI This Holiday Season to Capture Your Share of Rising Sales—But Easy Does It

Retailers can overcome consumer fatigue by making shopping easy. You can use language AI to help.

AI Translator: A Necessary Player on Your Team

What is an AI translator? It's a critical role for any AI team. This article outlines the role and why it's important.

3 EASY Ways to Win the Holiday Season 2021 with AI

In a recent ebook, Persado uncovers insights for marketers on how to make the holiday season easier for consumers using the right language powered by AI.

How AI Will Change Marketing Jobs of the Future

The future of marketing looks a lot different than you’d think with the evolution of artificial intelligence. See what your job is going to look like here.

The Very Best AI Newsletters [2021]

One of the best ways to keep up with developments in AI is to subscribe to the right newsletters. Here are 8 worth your time.

How HubSpot Uses AI to Make Marketing Smarter

We anticipate that the integration of AI into HubSpot’s products is going to prove critical to the company's future growth. Here's how.

The AI Terms Cheat Sheet [Easy Explainer of AI Terminology]

If you want to explore AI, it’s best to start learning what commonly used AI and machine learning terms mean. This post has you covered.

Will Marketing Be Automated by AI?

It’s the question on every marketer’s mind: will marketing jobs be replaced by AI? This post has some answers based on years spent experimenting with AI.

AI Automation: What You Need to Know

AI automation is a way of combining automation and AI to produce valuable business outcomes. Here's everything you need to know about it.

Integrating AI into your Competitive Intelligence Program for a Sustainable Advantage

The speed and efficiency with which AI can deliver insights in competitive intelligence (CI) make this a tool well worth considering. 

6 Disadvantages of AI in Marketing According to Experts

AI has powerful use cases for marketers. But it also has limitations according to the experts we interviewed.

What Is Google BERT? Experts Explain

Google BERT is a Google update powered by AI that has big implications for businesses, according to three experts from top marketing technology companies.

Introducing Artificial Intelligence to One Million Marketers

Welcome to Intro to AI for Marketers, a free live class that makes basic AI education accessible to all, from college students to CMOs. Learn more here.

Step-by-Step: How to Get Started with Marketing AI

Looking to get started with AI? We wrote a step-by-step guide walking through what to do.

Artificial Intelligence Versus Machine Learning: What's the Difference?

What is the difference between artificial intelligence and machine learning? You don't need to be a rocket scientist to learn. You just need this post.

Tech Product Expert Offers Actionable Advice on Marketing AI

Dimitris Sotiriou, VP Product Management at Persado, an AI-powered language platform, sat down with Marketing AI Institute to offer expert AI advice.

4 Reasons Why AI is Essential for Your Competitive Intelligence Program

AI is quickly becoming critical for any business' competitive intelligence program. This post explains why.

How to Deal With the Death of Third-Party Cookies

The death of third-party cookies is happening now. And brands need to act. Here's how.

Discover How to Achieve True Digital Transformation with Artificial Intelligence

Discover all the actionable tactics, frameworks, and processes AI-powered digital transformation that were shared at MAICON 2021.

Meet Hannah Arnson and Paul Roetzer: MAICON 2021 Speakers

Meet Hannah Arnson and Paul Roezter, AI experts speaking at the Marketing AI Conference (MAICON) 2021.

Meet Susan Westwater, Scot Westwater, Ronald Schmelzer, and Kathleen Walch: MAICON 2021 Speakers

Meet Susan Westwater, Scot Westwater, Ronald Schmelzer, and Kathleen Walch, all AI experts speaking at the Marketing AI Conference (MAICON) 2021.

Meet Zeze Peters and Mike Kaput: Marketing AI Conference (MAICON) 2021 Speakers

Zeze Peters is founder of Beam.city and Mike Kaput is Chief Content Officer of Marketing AI Institute. Both are MAICON 2021 speakers. Learn more about them here.

Meet Cade Metz: Marketing AI Conference (MAICON) 2021 Speaker

Cade Metz is an AI correspondent at The New York Times, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about his work here.

Meet Anna Metsäranta: Marketing AI Conference (MAICON) Speaker

Anna Metsäranta is the Business AI Lead at Solita, a technology, design and strategy consultancy, and a speaker at the Marketing AI Conference (MAICON).

Meet Sheldon Monteiro and Jeff Rohrs: Marketing AI Conference (MAICON) Speakers

Meet Sheldon Monteiro and Jeff Rohrs, two leading marketing experts and Marketing AI Conference (MAICON) speakers.

Meet Tim Hayden: Marketing AI Conference (MAICON) 2021 Speaker

Tim Hayden is the CEO of Brain+Trust, and a MAICON 2021 speaker. Learn more about Tim's work in this post.

Meet Christopher Penn: Marketing AI Conference (MAICON) 2021 Speaker

Christopher Penn is Chief Data Scientist at Trust Insights, and a MAICON 2021 speaker. Learn more about Christopher's work in this post.

Meet Jim Lecinski: Marketing AI Conference (MAICON) 2021 Speaker

Jim Lecinski is a former Google VP, and a speaker at MAICON 2021. Learn more about him in this post.

Meet Leo Tenenblat: Marketing AI Conference (MAICON) 2021 Speaker

Leo Tenenblat is the Chief Product Officer at Drift, and a speaker at MAICON 2021. Learn more about him in this post.

Meet David Benigson: Marketing AI Conference (MAICON) 2021 Speaker

David Benigson is the CEO and founder of artificial intelligence company Signal AI, and a speaker at MAICON 2021. Learn more about him in this post.

Meet Mathew Sweezey: Marketing AI Conference (MAICON) 2021 Speaker

Mathew Sweezey is the director of market strategy for Salesforce, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about him here.

Meet Karen Hao: Marketing AI Conference (MAICON) 2021 Speaker

Karen Hao is the senior AI editor at MIT Technology Review, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about her work here.

Yext Brain Will Make AI Devices Smarter than Ever

Your weekly AI and machine learning news brief is here. Yext Brain was announced at ONWARD this week, AI early adopters are already seeing positive ROI, and Hive is paying 600,000 users to train its AI.

My Questions on Marketing AI Answered

Have questions about Marketing AI? So did I when I learned more about artificial intelligence. The answers might help you on your learning journey.

What Is Machine Learning?

What is machine learning? This post offers a clear, easy-to-understand definition for non-engineers looking to use AI in business and marketing.

Your Grammar is About to Get Much Better Thanks to Google Docs

Your weekly round-up of machine learning and artificial intelligence news. This week read about Google’s machine translation grammar tool, innovative AI martech, and AI basketball coaches.

400+ Marketing Leaders Reveal How They’re Investing in AI [NEW DATA]

New research shows marketing leaders are using AI to make their marketing data-driven and accountable. Learn more in this post.

Learn How to Stay Compliant with Data Privacy Laws While Using AI

Your customers expect you to keep their data safe. Legislation is constantly changing, and it is your responsibility to keep up with it. 

Largest Marketing Artificial Intelligence Event Returns September 13-14, 2021

The second Marketing Artificial Intelligence Conference (MAICON) all-digital event will take place Sept. 13-14, 2021, and includes more than 20 speakers.

Powerful Advice for Marketers on AI from a Serial Tech Entrepreneur

Zeze Peters, CEO and founder of Beam.city, sat down with Marketing AI Institute to talk about the marketing industry's future.

How AI Can Accelerate Your B2B Buyer Journey

When you combine AI and machine learning (ML), what you get is the ability to use data to anticipate customer’s behavior. This post shows you how.

Develop a Metrics-Driven Governance Playbook

AI is not a project, but a long-term program. With the right governance structure and decision-making processes, you can successfully ensure your AI initiatives drive positive ROI.

How AI Can Save Your Small Business Time and Money

AI can save your small business time, money, and other resources. Read how.

How Can AI Make Brands More Human? [Video]

Paul Roetzer talks about the impact of AI on brands, on consumers and on employees, and what you can do to ensure AI is used for good.

How Machine Learning Algorithms Can Spark Creativity in Your Company

Machine learning algorithms can help your content marketing stand out among your competitors. Learn how to use this AI to improve your creativity.

Why Most AI Tech Investments Fail (Private Coaching Session)

Learn the major causes of AI implementation dissatisfaction and failure in this private coaching session from Doug Davidoff, CEO, Imagine Business Development.

How Should I Vet AI Vendors? [Video]

Paul Roetzer explains how to identify the best AI-powered vendors and which questions to ask as you evaluate and purchase AI-powered technology.

How to Build Your Competitive Intelligence Strategy

We are always trying to plan one step ahead of our competitors, but most of us are missing a key factor. Read here to find out what that is.

What Is Bias in AI—and How Do You Prevent It?

What is bias in AI? How do you prevent it? This post has the answers.

How Does AI Work?

How does AI actually work? This post has a clear, simple answer to a complicated question.

What Skills Remain Uniquely Human in an AI-First World? [Video]

In this video, Paul Roetzer, founder and CEO of Marketing Artificial Intelligence Institute, discusses what AI can and can’t do, and how AI affects human consumers and marketers.

How to Use AI for Good

How can you use AI for good as a marketer or business professional? This post has the answer.

What Are the Benefits of AI?

What are the benefits of AI? This post has the answer.

How Is AI Used in Business?

How is AI useful to—and used in—business? This post has the answers.

How Should You Think About Ethics in Artificial Intelligence?

How should marketers and brands think about ethics in artificial intelligence? This post has the answer.

Should Marketers Be Afraid of Job Automation from AI?

Should marketers be afraid of job automation from AI? This post has the answer.

What Is Deep Learning?

What is deep learning? This post offers a clear, easy-to-understand definition for non-engineers looking to use AI in business and marketing.

20 Data Science and AI Terms You Need to Know

Confused about key terms in data science and AI? You’re not alone. This handy glossary of 20 data science and AI terms is here to help.

Everything You Need to Know About TensorFlow 2.0: A Guide

Google announced Tensorflow 2.0, an open-source framework for machine learning to help both small and big businesses. Here's how it works.

What Is AI? [Video]

In this video, Marketing AI Institute founder & CEO Paul Roetzer provides an explanation of what AI is, how AI works, and explains why it matters. 

Where Is the Competitive Intelligence Industry Going? Predictions by Competitive Intelligence Experts

We asked competitive intelligence experts where they see the competitive intelligence industry going in the future. Here's what they said.

One Marketer's Journey Into the World of AI

A new blog series gives a marketer's first-person account of understanding, adopting, and scaling AI.

How to Prepare Your Brand for AI Disruption

AI is quickly becoming a major opportunity and threat for businesses. Here's what brands can do to prepare for the coming AI earthquake.

10 Million Reasons to Make AI Education Accessible for Marketers

Today, we are announcing a new Grow Smarter with AITM initiative designed to make marketing AI education accessible to all, from college students to CMOs, through AI Academy for Marketers.

3 Ways AI Is Going to Impact Marketing Jobs and Careers [NEW DATA]

New data says that marketers think AI is going to have a massive impact on jobs in the industry. Here’s how.

How Data Enrichment Improves Predictive Modeling

Before you go all in on artificial intelligence, it’s important to understand the foundations of successful predictive models. Here's how.

Why Data Cleansing Is a Must for Predictive Modeling Success

Clean data is essential for success in predictive modeling and machine learning. Here's what to look for as you vet data for use with predictive models.

First, Second and Third-Party Data: Better Together

To evaluate a data set’s inherent strengths and weaknesses, you must consider its source. Here's how.

Pandata's AI Design Guide and Workbook Helps You Use and Scale AI the Right Way

The AI Design Guide and Workbook from Pandata is a guide to help you scale AI the right way. Get it here.

How AI Solves One of Marketing’s Greatest Challenges

AI-powered chat is a key part of a successful lifecycle marketing strategy. See how it can increase customer satisfaction and reduce churn.

The One Thing Holding Marketers Back from AI Adoption

AI is forecasted to have trillions of dollars of annual impact on businesses, yet marketers struggle to understand, adopt, and scale it. We found out why.

New Report Shows Marketers Lack the Education, Training to Effectively Adopt Artificial Intelligence

We teamed up with Drift in fall 2020 to gain unparalleled insights into the awareness, understanding and adoption of AI throughout the marketing industry.

AI Academy Instructor Digs into AI & Data Science

This post offers an inside look into the latest, exclusive members-only session with Cal Al-Dhubaib, CEO, Pandata.

New Podcast Will Feature Conversations with Marketing AI Experts

The Institute is launching its podcast, The Marketing AI Show, on January 19.

Here Is An Easy Way To Understand What An Algorithm Is

Dr. Neil Yager uncovers the simplicity behind algorithms and how they work conceptually and technically.

6 Experts Reveal How to Get Started with AI

We asked AI experts for their advice on how marketers can get started with AI. Their answers are must-reads for any marketing professional.

What Is Voice, and How Can It Help My Brand?

Voice is changing the way we interact with technology. Learn how voice can be your competitive advantage and how to get started today.

3 Actionable Steps to Get Started with Artificial Intelligence in Marketing

Learn three ways to get started with assessing and implementing artificial intelligence for your brand.

How to Cut Through the Hype of GPT-3

If you’ve heard the news about GPT-3, you may be wondering what’s real and what’s just hype. We break it down in this post.

3 Easy Ways for B2B Marketers to Harness the Power of Artificial Intelligence

It's easier than you think for B2B marketers to use artificial intelligence. Here's how.

How CMOs Must Evolve to Take Advantage of Artificial Intelligence

The C-suite needs to start understanding and experimenting with AI. Here’s how to evolve your executive talent to make sure that happens.

3 Things You Need to Know for a Successful AI Implementation

How do we implement AI tech the right way? Learn about the 3 things you need for a successful AI implementation. Click here to learn more.

AI Academy Experts Discuss Machine Learning in New Ask Me Anything Session

This post offers an inside look into the latest, exclusive members-only session with Jim Sterne, President, Target Marketing of Santa Barbara. During the session, we discussed the benefits of machine learning.

HubSpot's AI Product Lead Looks at the Future of Machine Learning

Today's spotlight features Kevin Walsh, Group Product Manager, Artificial intelligence at HubSpot on the future of machine learning.

How AI in Marketing Can Make Your Brand More Resilient

In many industries, market forces influenced by the pandemic accelerate the need for AI-driven insights. Here's why and what to do about it.

4 Important Things Marketers Must Know About Artificial Intelligence

There are four major ideas marketers must know when it comes to AI. Keeping them top-of-mind will save you time and money as you implement AI in your business.

Key Benefits of AI Technologies and Third-Party Data for Marketers

The use of AI can help you reach your target customers with higher efficiency and precision especially within the domain of digital advertising.

How Do Computers Get Better With Machine Learning?