artificial intelligence in marketing

At the Marketing Artificial Intelligence Conference (MAICON) this past July 16 - 18, we chatted with a few of the speakers about their experiences at the event—plus how they see MAICON having a long-term impact on the marketing community. 

A lot of people suck at content strategy. Don't worry: We're only human. Content strategy is an art and a science, after all. Humans are great at the art part.  We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. But the science side? Eh, not so much. We human marketers tend to use gut feeling to determine what to publish next. Even when we do get strategic, we spend tons of time on keyword research, topic selection, and performance tracking. Turns out, artificial intelligence (AI) can be a major help on the science side of the content strategy equation.

McKinsey predicts artificial intelligence will unlock up to $2.6 trillion in business value in marketing and sales. That's a disruptive level of impact—and its sheer scale means it's going to be felt by marketers in all roles, at every type of organization. It doesn't matter if you're a student entering the industry, a manager building a marketing team, a practitioner running campaigns, or a provider building marketing solutions, the simple fact is this: You need to better understand artificial intelligence and related technologies, regardless of your background or job title.

In the course of our work at Marketing AI Institute, we get asked one question often: How do I get started with artificial intelligence for content marketing? It's a great question—and one that couldn't be more important to answer.

We get a lot of questions at Marketing AI Institute about how to shape your career around artificial intelligence. It’s a valid question. AI is projected to have trillions of dollars in business impact on marketing and sales organizations within the next few years alone, according to McKinsey. That business impact is due to AI's ability to increase revenue and reduce costs by automating and augmenting cognitive work.  In fact, we operate under the assumption that 80% of what we do every day as a marketing team will be intelligently automated by machines to some degree in the next 3-5 years. That doesn't mean 80% of jobs will go away. But AI will automate away some tasks, evolve current roles, and create entirely new jobs. But what does that actually look like?  What marketing career pathways will AI unlock?  Which pathways will it alter or cut off entirely?

The first Marketing Artificial Intelligence Conference (MAICON) has come to a close, and hundreds of marketers from all over the world are now returning to their organizations to pilot artificial intelligence. If you missed the event, check out these quotes from some of MAICON's incredible speakers for a taste of what to expect next year.