artificial intelligence in marketing

At the Marketing AI Institute, we read dozens of articles on artificial intelligence every week to uncover the most valuable ones for our subscribers and we curate them for you here. Enjoy!

Artificial intelligence can help salespeople hit and exceed their quarterly numbers. This fact is often obscured by all the buzz around AI. But make no mistake: AI has real applications to help you sell more—starting today. Forward-thinking companies are catching on to that fact. According to Salesforce’s latest State of Sales report, sales leaders expect their AI adoption to grow faster than any other technology. Salesforce also found that high-performing teams are 4.9X more likely to be using AI than underperforming ones. Yet AI is not replacing salespeople. Quite the contrary, the vast majority of companies using AI or planning to over the next two years also plan to increase staff. That’s because AI is creating practical value for sales teams by automating, augmenting and supercharging the way they work, with several real-world use cases and tools being used today.

How can any business stand out from the crowd and ensure content truly reflects - and continues to pique - the interests and expectations of the audience? 1. Defining The Audience Buyer Personas have become an increasingly standard component of every content management strategy.

At the Marketing AI Institute, we read dozens of articles on artificial intelligence every week to uncover the most valuable ones for our subscribers and we curate them for you here. We call it 3 Links in 3 Minutes. Enjoy!

If you follow the money, sales and marketing technology is trending toward a much more intelligent future. According to analysis of Crunchbase data, there are 1,141 companies that fit into the category groups of both “Sales and Marketing” and “Artificial Intelligence.” These are predominantly software companies selling sales and marketing solutions, of which 488* have raised funding totaling more than $5.2 billion (in USD).

At the Marketing Artificial Intelligence Institute, we are constantly reading through the latest AI reports and in 2018, there were a lot of them. Keeping up to date with every prediction can be exhausting. To help, we rounded up the most resounding takeaways below.