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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Blog Feature

[Webinar] Deploy Smarter Ads with AI

By: Sandie Young
November 24th, 2020

Despite a tough year, advertisers aren't slowing down.    Online advertising is expected to grow 20% in 2021, according to predictions from analysts at Morgan Stanley.    So how will you break away from the pack?    By analyzing billions of advertiser data points, artificial intelligence can help you predict what creative to use in your ad campaigns...before they ever launch. 

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What Marketers Need to Know About AI Content Generation Today

By: Jeff Coyle
November 24th, 2020

Editor's Note: This is a sponsored blog post from Marketing AI Institute partner MarketMuse. For many content marketers, artificial intelligence means leverage. It’s a way to do the things they’re already doing manually—content research, competitive analysis, content gap analysis, content optimization, etc.—in less time and with higher quality output.  AI is a force multiplier across the content production process, but one part that has never quite gained traction is in the content writing process. The reason? AI technology just hadn’t reached a point where it could be reliably used for generating high-quality content.  Recent developments, however, have changed things.

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3 Easy Ways for B2B Marketers to Harness the Power of Artificial Intelligence

By: Olin Hyde
November 23rd, 2020

When I die, the following quote might wind up on my gravestone:   “When artificial intelligence works, we call it software. When it doesn’t we spend a lot of time talking about AI” I’ve been in the “AI” industry for more than 10 out of the 30 years I’ve been doing software. Yes, I’ve written code, sold to hundreds of enterprises, and even crafted a few patent-worthy algorithms.

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How Marketing Jobs Will Evolve In The Future

By: Gianna Mannarino
November 23rd, 2020

“Artificial intelligence, deep learning, machine learningーwhatever you’re doing, if you don’t understand itーlearn it. Because otherwise, you’re going to be a dinosaur within three years.” — Mark Cuban As the evolution of artificial intelligence continues to grow at an exponential rate, us marketers may be wondering, will this computer end up taking my job? What will a marketing department look like in five years? How do marketing professionals need to prepare for the jobs of the future? What will a typical work day look like?

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3 Things You Need to Know for a Successful AI Implementation

By: Gianna Mannarino
November 17th, 2020

“It is not possible to prove any new thought, concept, or idea in advance. All new ideas can be validated only through the unfolding of future events.”  —Charles Sanders Pierce AI represents a tremendous opportunity for any business in regards to growth, customer acquisition, and customer success. Although, what matters most is the implementation. Technology is not a solution, it's an enabler and an accelerator. Your business process drives your technology. If the implementation phase is not done effectively, companies end up wasting more time and money than expected.

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How CMOs Must Evolve to Take Advantage of Artificial Intelligence

By: Mike Kaput
November 17th, 2020

Marketers are drowning in data from dozens of sources: social monitoring, media monitoring, web analytics, emails, call tracking, sales, advertising, remarketing, ecommerce platforms, mobile apps, and more. The question is: what do you do with all of it?

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.