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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Blog Feature

How to Acquire and Retain More Customers with AI

By: Paul Roetzer
March 31st, 2020

If your company builds or uses machine learning models, you need to be paying attention to Mobilewalla. The company helps brands get more out of their AI investments by enriching their predictive models with third-party consumer data. The result? Machine learning models that help companies better understand, acquire and retain customers. We sat down with Laurie Hood, SVP of Marketing at , to learn more about the company and its solutions.

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Blog Feature

15 Top AI Books for Marketers

By: Mike Kaput
March 31st, 2020

There are a lot of great books about how AI is going to change our work and our lives. Picking up at least one of them is advised. Why? Because each one on our top reads list gives you a full appreciation for just how powerful and transformative AI is going to be. Once you understand that, you’ll likely be much more motivated to complete longer courses and dive into pilot use cases. See below some of the books that helped us better understand and apply artificial intelligence in marketing.

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AI for Social Media: What You Need to Know

By: Mike Kaput
March 26th, 2020

Do you rely on social media to build an audience, drive engagement with your brand and content, and convert prospects into leads or sales? If so, you need to be considering how artificial intelligence can dramatically increase the revenues you bring in from social, while reducing the costs of social media creation and management.

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How to Score and Improve Your Content with AI

By: Paul Roetzer
March 24th, 2020

Content marketers share a few common problems. They don’t know how their content performance compares to competitors or their industry. They often don’t have a complete picture of the content they have available. And they need help figuring out what content their audience truly desires.

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8 TED Talks on AI Every Marketer Should Watch

By: Elizabeth Juran
March 24th, 2020

TED talks are a great place for AI insights and inspiration, as they feature people with a range of AI backgrounds and experiences. A search for “artificial intelligence” on the TED talks website turns up hundreds of  results. In case you don’t have the time to watch them all, we compiled a list of our favorites.

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AI for SEO: What You Need to Know

By: Mike Kaput
March 18th, 2020

Do you rely on SEO to attract and convert relevant traffic to your content and website? If so, you need to be considering how artificial intelligence can significantly increase the revenue you bring in from search-related marketing activities and reduce the costs of those activities.

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