artificial intelligence in marketing

If you’ve done any research on natural language generation applications for content marketing, you may have come across article spinning software. Also known as article rewriting, it’s one of those old SEO tactics, like automated backlinking, used for less-than-legitimate (blackhat) purposes.

It’s no secret that we are at a turning point brought on by technology and machine learning. In our everyday lives, AI is already well established through devices such as smart speakers, our phones, and as a layer that decides what we see in our search results. With AI being integrated in new ways every day, how do you step forward and claim your space?

Artificial intelligence has an almost infinite ability to process data in ways that create tremendous value for marketers. But, how do brands go from reading about AI to actually using it?

Mindsay is a conversational AI platform that enables businesses to provide better customer experiences with its industry-leading chatbot software.  Their goal is to build instant, personalized customer experiences with AI-powered technologies. And the best part? Users don’t need to be AI experts. Mindsay promises that business users can harness the full power of their natural language processing (NLP) and AI technology without any training.  We spoke with Mindsay Marketing and Acquisition Manager James Eisner to learn more.

As part of the AI Academy for Marketers membership, we offer monthly Ask Me Anything (AMA) sessions with leading industry experts. We chat about everything from technology trends, use cases, lessons learned, and much more.  

Email newsletters remain a key part of an effective online marketing strategy in 2020. There are nearly 4 billion email users worldwide and that number continues to climb. Fortunately, there are a range of email newsletter tools available to help you tap into that growing audience. Which email newsletter tool is the best fit for your needs?