How often do you listen to your intuition when making a decision? That “gut feeling” is an essential human function. It’s the sensation from deep within our lizard brains that tells us something feels off, and we might be in danger. It’s helpful at worst, and life-saving at best.  But when it comes to marketing? Your gut feeling is probably wrong.

This content is republished with permission from Pandata, a Marketing AI Institute partner. Recommender systems are the type of AI that companies like Spotify use to make recommendations to you based on your preferences. Here's how they work...

Are you ready for a content revolution?   Then you’ll want to join us for our December 15, 2021 webinar, Human + Machine: The Future is Coming.

We launched a new class in December, Intro to AI for Marketers. Our plan is to make this class a recurring 30-minute, webinar-format class to reach the marketing masses so people can learn very quickly what marketing AI really is, and how folks can get started on their journey if and when they’re ready.

Editor's Note: This is a sponsored blog post from Marketing AI Institute partner Persado. Holiday spending predictions are looking good for retailers, as consumers embrace opportunities to break out of their pandemic malaise: multiple forecasts predict that holiday spending will increase by more than 5%, with particular boosts to ecommerce spending.

This content is republished with permission from Pandata, a Marketing AI Institute partner.