artificial intelligence in marketing

Every year, research firm CB Insights publishes their AI 100 list of hot companies to watch in artificial intelligence. The list is compiled using proprietary CB Insights data and by weighing aspects of each business, like its momentum, market, funding and quality of investors. The result is a list of 100 privately-held companies that are reinventing industries using AI and machine learning. The 2018 AI 100 List is now out, and we dived in to extract the most interesting companies in the marketing and sales industries. These companies are using AI to transform how marketing and sales pros work—and they’ve got hundreds of millions in funding to do so.

At the Marketing AI Institute, we read dozens of articles on artificial intelligence every week to uncover the most valuable ones for our subscribers and we curate them for you here. We call it 3 Links in 3 Minutes. Enjoy!

Sales reps spend a lot of time doing repetitive, tedious tasks in their quest to make their quotas and boost revenue. These often include manually following up with leads and closing new business. But what if your sales team could spend time only on the strategic, high-value tasks that really move the needle, instead of all these day-to-day chores? That's the promise of Exceed.ai, an AI-powered sales assistant that claims to automate lead qualification and nurturing at scale, in the process offloading a lot of the chores that sales reps dread. We spoke with Ilan Kasan, cofounder and CEO of Exceed.ai, to learn more about how the tool uses AI to improve marketing and sales.

Some of the world's top brands know something you don't. They know that artificial intelligence isn't just a buzzword. It's real technology producing real marketing results in their companies. Sure, AI is surrounded by a lot of hype. But that's why it's critical that marketers and business leaders look at how actual businesses are using actual tools to drive revenue. When you do, a compelling picture comes into focus: Top brands are using AI across industries to sell more, provide exceptional customers experiences at scale, and transform their operations. In our work at the Marketing AI Institute, we've profile 40+ marketing AI vendors and we're tracking over 750 AI-powered companies with more than $4 billion in funding. In the course of studying this data, we've found a ton of examples of big brands using AI to build their competitive advantage. Here are 11 of the most compelling case studies.

At the Marketing AI Institute, we read dozens of articles on artificial intelligence every week to uncover the most valuable ones for our subscribers and we curate them for you here. We call it 3 Links in 3 Minutes. Enjoy! McKinsey Predicts AI Will Contribute $13 Trillion in Global Economic Activity by 2030 According to CNBC, artificial intelligence could contribute “an additional 1.2 percent to annual gross domestic product growth for at least the next decade.” In dollars, that’s about $13 trillion in global economic activity by 2030.

What if you had a copywriter and a data scientist on staff for each and every individual in your audience? That's the promise of Persado, a marketing platform that uses AI to create language designed to resonate most with any audience, segment, or individual. The company has $66 million in funding and works with some of the world's most well-known brands, including American Express and Microsoft. These brands trust Persado to deliver personalized marketing messages at scale that encourage prospects to take action.  The result? Better engagement and higher revenue. We spoke to Maria Flores, Vice President UK at Persado, to learn more about how the tool works—and how marketers can use it to increase performance.