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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Blog Feature

Uberflip Uses AI to Recommend Content That Converts

By: Paul Roetzer
December 12th, 2017

Effective content marketing requires a lot of legwork, including topic generation, content creation, and promotion across channels. Artificial intelligence tools can significantly streamline this process, bearing some of the burden typically placed on the shoulders of human marketers. One such tool is Uberflip, an AI-powered content personalization platform. Uberflip uses natural language processing and sophisticated algorithms (both types of AI technologies) to automatically analyze a company’s content, then recommend additional content to website visitors based on what they’ve consumed in the past. We sat down with Uberflip founder and CEO Yoav Schwartz (LinkedIn) to learn more about how the tool works and the ways in which it creates value for marketers.

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3 Big Trends in AI That Marketers Need to Know

By: Mike Kaput
December 11th, 2017

The Economist just published an excellent analysis of the state of today’s artificial intelligence market—and it contains important lessons for marketing executives.

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Crayon Uses AI to Uncover the Most Important Competitive Intel

By: Mike Kaput
December 6th, 2017

Artificial intelligence startup Crayon is using machine learning to provide actionable insight to marketers using a prevalent, but overlooked, resource: their competitors’ websites. The startup has $5.1 million in funding for its AI product, which tracks companies’ digital footprints. These footprints lead right to critical insights about a company’s strategy, products and marketing.

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3 Scary Smart AI Tools That Will Boost Sales Productivity

By: Mike Kaput
December 5th, 2017

Every salesperson on the planet has the same problem—and there’s only one way to solve it.

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Big Brands Want Marketers Who Know AI, New Glassdoor Research Reveals

By: Mike Kaput
November 30th, 2017

There is a ton of speculation about how artificial intelligence will impact our jobs, but little on-the-ground data—until now. Glassdoor, a job search portal, has data on millions of job postings. This data can tell us much about how AI is changing the employment landscape. Thankfully, Glassdoor breaks it all down in a new study that analyzes how companies are hiring for AI-related positions. To create the study, Glassdoor looked at AI-related positions, top companies hiring AI talent, popular metro areas for AI work, and payscales of these roles across millions of job listings. The data might surprise you. While developer jobs in Silicon Valley dominate this list, there are a number of top AI jobs in marketing and sales. This suggests marketers should start to understand how AI will transform their roles, if they want to capture lucrative professional opportunities for themselves and their businesses. Below, we discuss what marketers and salespeople need to know about the study and its implications.

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Do You Need to Understand AI? Don't Miss This New Resource [FREE DOWNLOAD]

By: Mike Kaput
November 29th, 2017

In a survey by Forrester, 86% of more than 700 marketers in decision-making roles at companies in the US, UK, Australia, Germany, and France agreed that AI would make their marketing teams more efficient and effective. The problem is, according to that same report, 66% said a lack of technical skills among staff was “very challenging” or “challenging” to AI adoption. And 64% said it was a challenge that AI technologies were designed for data scientists, not marketers. Yet, figuring out how to make sense of AI in marketing is about to get a whole lot easier for marketers thanks to a new ebook from Access AI.

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