The Future of Business Is AI, or Obsolete
With each advancement in AI, it's becoming more apparent that there will be 3 types of businesses in every industry: AI Native, AI Emergent and Obsolete.
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Ethical and Trustworthy AI: Lessons from the Front Lines [Video]
Gemma Galdón Clavell’s keynote from MAICON 2022 around AI, ethics, and the practical work being done to make AI safer and more responsible.
Natural Language Generation (NLG): Everything You Need to Know
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How Spotify Uses Artificial Intelligence—and What You Can Learn from It
Music streaming company Spotify is a prime example of an AI Native business. In this post, you'll learn what that means and why it should matter to you.
Language AI and the Future of Writing: NLP, NLG, and Storytelling
At MAICON 2022, we sat down with marketing AI experts to discuss the current capabilities of NLG and NLG.
How CMOs Can Use AI to Become Chief Monetization Officers
CMO functions have expanded dramatically in recent years. AI can help CMOs stay on top of their market and drive revenue. Here's how.
Reach Your Ideal Customers in Unexpected Places with AI
AI can power out-of-home advertising to reach your ideal customers in unexpected places. Learn how in an on-demand webinar.
The Dawn of the Next-Gen Marketer [Video]
Paul Roetzer’s MAICON 2022 opening keynote on the future of marketing and business.
3 Huge Advertising Problems You Can Solve with AI
These three advertising problems create major headaches for marketers. AI can help solve them—and help marketers prove the value of their efforts.
Your Guide to AI-Powered Personalization
Learn how AI-powered personalization can boost your online business, by segmenting your audience and tailoring content to appeal to consumers.
How AI Creates New Business Opportunities Through Hyper-Localization
AI isn't only influencing translation services but also the localization sector through faster and more precise targeting and analytics.
AI-Based Marketing Personalization: How Machines Analyze Your Audience
Smart marketers use AI to deliver personalized messaging at scale. Here's everything you wanted to know about AI-based marketing personalization.
How to Attract More of Your Ideal Customers with AI
Rehinged uses AI to identify more of your ideal customers automatically. We spoke with the company to learn how.
How AI Can Motivate Your Customers to Engage and Act
Motivation AI can help move your customers from engagement to action. This AI in Action session shows you how real-world AI solutions can help.
How to Run Wildly Successful Ad Campaigns Using AI
AI can help marketers be more agile, make smarter, data-driven decisions, and prove ROI.
How to Achieve Marketing Success with AI and Machine Learning Tools
Today, you have access to a variety of marketing AI tools that dramatically accelerate success. Here's what you need to know about them.
How AI Can Help Google Love Your Content
AI can help you outrank the competition in search. A new free virtual event shows you how.
Top AI and Machine Learning Conferences [2022]
This list of the top AI conferences and machine learning conferences will help you determine which events are worth attending in 2022.
How to Unlock Massive Search Traffic Gains Using AI
WordLift uses AI to create a knowledge graph that scales and automates SEO. We spoke with the company to learn how.
How to Use AI to Identify the Best Experts and Content on a Topic
Essentials Newsletters uses AI to identify who and what matters on specific topics, then deliver content from these sources straight to your inbox.
What Is Out-of-Home (OOH) Advertising—and How Can AI Improve It?
Out-of-home advertising is a perfect counterbalance to digital fatigue. And artificial intelligence can help you advertise out-of-home in smarter ways.
Delighting Your Customers: Data + Motivation AI
Successful organizations marry effective acquisition with strong retention. Customer data coupled with language AI can help.
How to Grow Marketing Revenue with AI
AI-powered advertising tools now use AI and machine learning to make sure tactics are completely optimized for revenue generation and mapping. Here's how.
How to Use AI to Rank Your Content
INK is an AI-powered writing tool that helps writers generate content that ranks in search.
Using AI to Advertise with a Personal Touch
AI-powered micro-targeted ads allow for an unprecedented level of personalization. Here's a primer on what they can do.
Does Your Content Engage Values-Driven Consumers? AI Has the Answer
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What Does the Future of AI Look Like? These AI Experts Will Tell You
AI in marketing (and in other industries) is constantly evolving. At MAICON 2022, these experts will share what the future holds for AI.
5 Marketing AI Main Stage Sessions You Won't Want to Miss [MAICON 2022]
There will be more than 50 marketing AI speakers at MAICON 2022. Here are a few of the AI keynote speakers and sessions you won’t want to miss.
Speed Up Content Marketing by 50%+ with AI
Narrato is AI-powered content marketing software that assists content creators and speeds up their content creation process.
How AI Helped Us Achieve Truly Authentic Influencer Marketing
AI with emotional intelligence is key to achieving truly authentic influencer marketing.
DALL-E 2 and the Future of Design
DALL-E 2 is a major AI milestone and has huge implications for entire professions and business models.
Why Having One Source of Truth Company-Wide is the Key to Success
Having a unified description of your customer is essential for success. However, too many companies fail to create one. Here's one approach.
Building a Better Content Brief with AI
How can content marketers, editorial teams, and SEOs create content at scale while also maintaining quality? The answer is content briefs.
Your Guide to Top Data and AI Performance Thought Leaders
AI has the power to help marketers organize and make use of an overwhelming amount of data. Follow these data and AI experts to learn more.
4 AI Marketing Strategy Leaders You Should Be Following
Applying AI to your marketing strategy and marketing assets can yield tremendous results when done right. Follow these AI experts to get started.
How to Become a Next-Gen Marketing Leader [Workshop]
Marketing AI presents a number of opportunities for marketing leaders to propel their teams forward. Learn how at this MAICON 2022 workshop.
{Podcast} In-Ear Insights: When Algorithm Choices Go Wrong
In this week’s In-Ear Insights, Katie and Chris discuss what happens when junior or naive AI engineers or data scientists make bad choices for algorithms.
5 Ways Your AI Projects Fail, After Action Reviews and Post-Mortems
The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray
AI for Sales: What You Need to Know
What is AI for sales and how can it give salespeople superpowers? This post has the answers.
How to Become a Next-Gen Agency with AI [Workshop]
Learn how AI can augment and accelerate marketing agency performance in this next-gen agency workshop at MAICON 2022.
[New Book Launch] Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
A new book from Marketing AI Institute Founder and CEO Paul Roetzer and Chief Content Officer Mike Kaput releases today.
What Is the State of Marketing and Sales AI? Let's Find Out [WEBINAR]
Join Marketing AI Institute and Drift for an exclusive webinar where we reveal the findings from our 2022 State of Marketing and Sales AI Report.
How to Prevent Bias in Marketing AI [Workshop]
When using AI in marketing, the wrong data—or selecting a vendor that uses data improperly—can lead to serious consequences. Here’s how to prevent them.
[The Marketing AI Show: Episode 19] Marketing Artificial Intelligence Book
Marketing Artificial Intelligence is published on June 28. In this podcast, authors Paul Roetzer and Mike Kaput take you behind the scenes of the book.
How AI Unlocks Value from Your Single Source of Data Truth
Join Snowflake and Marketing AI Institute on Thursday, June 23 at 9am EST / 12pm PST to learn exactly how to use AI to get immense value out of your data.
5 Ways Your AI Projects Fail, Part 5: Deployment-Related Failures
The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray.
AI with an EQ
Introducing the first AI that understands emotional intelligence from RAD AI.
[The Marketing AI Show: Episode 18] AI for CMOs: The 2022 Report
CMOs are at the forefront of digital transformation. Are they ready?
5 Ways Your AI Projects Fail, Part 4: Modeling-Related AI Failures
There are two major issues during the modeling process you need to be aware of if you don't want your AI projects to fail.
How to Automatically Write Long-Form Content with AI
Article Forge is an AI tool that uses multiple language models to generate longer-form content. We spoke with the company to learn how it works.
7 Key Differences Between NLP and Machine Learning (and Why You Should Learn Both)
The term AI is often used interchangeably with complex terms such as machine learning, NLP, and deep learning, all of which are complicatedly intertwined.
Why CMOs Need to Pay Attention to AI [Report]
Few CMOs and marketing leaders understand AI's full potential. And even fewer know how to adopt the technology effectively. A new report is here to help.
How to Use AI to Engage Your Highest Value Personas
RAD AI is an AI tool with emotional intelligence that delivers authentic influencer content programs. We spoke with the company to find out how it works.
How to Use AI to Automatically Create Content from Keywords and Images
GoCharlie is an AI tool that generates content using natural language processing (NLP). We spoke with the company to find out how it works.
[The Marketing AI Show: Episode 17] AI for Advertising
AI is changing the way brands and agencies work on advertising today.
[The Marketing AI Show: Episode 16] The Future of Business Is AI, or Obsolete
Businesses need to prepare for a future with AI or risk becoming obsolete.
Voice Search Optimization for Beginners: The Ultimate Guide
This ultimate guide covers everything you need to know about voice search optimization for beginners. Lean in and get it now!
Beyond Customer Success: How Conversational AI Does More Than Chat
Analyzing data from your conversational AI can help you gain unexpected insights into your business operations and performance.
AI Marketing – Can You Predict The Success Of Your Next Campaign?
AI marketing is going to have a huge effect on how companies market and sell their products and services. Here's how.
Taking Data on a (Customer) Journey
Your sales funnel needs to get smarter. AI can help.
The Future of Business Is AI, or Obsolete
With each advancement in AI, it's becoming more apparent that there will be 3 types of businesses in every industry: AI Native, AI Emergent and Obsolete.
[The Marketing AI Show: Episode 15] AI for Event Marketing—Finding Use Cases in Real-Time
How can you use AI to transform your event marketing? In this episode of the Marketing AI Show, we brainstorm AI use cases for events in real-time.
36 Jaw-Dropping AI Writing Tools
We're about to enter a future where machines write as good or better than humans. In fact, we're already there. Here are 36 jaw-dropping AI writing tools.
3 Personalization Experts You Should Be Following
Personalization is one of the best use cases for marketing AI. Learn from these four experts.
5 Ways Your AI Projects Fail, Part 3: Data-Related AI Failures
Be on the lookout for these failures—and ways to remediate or prevent them—in your own AI initiatives.
How AI Will Alter Your Career (Maybe Sooner Than You Think)
What if AI moves further into the strategic and creative realms, much sooner than expected? It's already happening.
[WEBINAR] How to Make Outdoor Your Best Marketing Channel with AI
See AI in Action when OneScreen.ai’s Tim Rowe shows how out-of-home marketing is changing with the help of AI.
The Future of Content Marketing Involves AI
The future of content marketing involves machines… at a greater scale than you could imagine.
How Language Has Evolved Since 2020—According to AI
Brands are reconsidering the tone of their messaging given the pandemic. AI-powered insights from Persado reveal how language has evolved since 2020.
How to Use AI and Machine Learning in Marketing
A new course from HubSpot Academy teaches you how to use AI and machine learning in your marketing.
Building Greater Loyalty with Personalization and AI
Personalization strategies informed by AI-driven analytics can help companies build genuine relationships to increase customer loyalty and retention.
Amazon Personalize: AI Made Easy for Marketers
Amazon Personalize allows your brand to build personalization and recommendation engines with no prior AI experience.
21 Intriguing Artificial Intelligence Stocks to Watch (2022)
Read on to discover 21 of the best artificial intelligence stocks we've got our eyes on.
What Is Artificial Intelligence for Social Media?
How does AI for social media marketing work? And how can you use AI to do better social media marketing? Find out in this post.
5 Ways Your AI Projects Fail, Part 2: Strategic AI Failures
The most common failure in AI projects, without question, is a failure of business requirements. Here's how to avoid this, and other strategic failures.
5 Ways Your AI Projects Fail, Part 1: Introduction and the AI/Machine Learning Project Lifecycle
The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray.
AI in Analytics: Top Use Cases and Tools
AI in analytics can give you superpowers. This post breaks down the top AI in analytics use cases and tools, so you can get started with it today.
[Research] How Are Marketers Understanding and Adopting AI? Take Our Survey
Marketing AI Institute and Drift open the survey period for the 2022 State of Marketing AI Report.
[Webinar] How to Dominate Your Next Conference Using AI + Out-of-Home Advertising
Our webinar with OneScreen.ai will show you how you can use out-of-home advertising + AI to crush your marketing goals.
[The Marketing AI Show: Episode 13] AI for CMOs: Andrea Brimmer, Ally
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The Very Best Books on AI in 2022
What are the best books on AI available today? This post has the answer.
[The Marketing AI Show: Episode 12] AI for CMOs: John Dougherty, Brighton Jones
John Dougherty, CMO of Brighton Jones, is a guest on the Marketing AI Show podcast with Paul Roetzer.
Using What You Know to Manage the Machines (Part 2)
Today, machines can replicate repeatable tasks and, with enough data, make decisions. You will either manage the machines or be managed by the machines.
The 3 Best Free AI and Machine Learning Courses (2022)
Looking to learn AI? You're probably going to need a course. Here are the best 3 free AI and machine learning courses we've found.
AI for Digital Transformation: The Complete Starter Guide
Most digital transformation projects fail, but don't have to. Here's everything you need to know about making digital transformation succeed with AI.
[The Marketing AI Show: Episode 11] Author Talks Genius Makers and AI
Cade Metz, author of Genius Makers, is guest on the Marketing AI Show podcast with Paul Roetzer.
What Is AI? A Simple, Non-Technical Guide
No matter your background or level of understanding, there is a simple, non-technical way to answer the question: “What is AI?”
15 Pros and Cons of Artificial Intelligence You Should Know
What are the pros and cons of artificial intelligence? This post has the complete answer.
This AI Advertising Tool Optimizes Your Campaigns Automatically
BLKBOX is an AI tool that optimizes every stage of your ad campaigns. We spoke with the company to find out how it works.
AI in Advertising: Everything You Need to Know
Learn why AI is transforming advertising as we know it—and how you can increase revenue, reduce costs, and build a competitive advantage using it.
4 Incredible AI Case Studies in Content Marketing
In these AI case studies, you'll learn how real companies are using AI to get real results.
How to Navigate Data Privacy in 2022 and Beyond
Marketers need to get smart about their data now that cookies are going away. Here’s how.
[The Marketing AI Show: Episode 10] Senior AI Editor Talks Responsible AI
Host Paul Roetzer sits down with Karen Hao, senior AI editor, MIT Technology Review to discuss responsible AI.
Why We Need a Marketing AI Community
Community is something bigger and stronger that getting permission to email someone. That's why it's time for a marketing AI community.
Meta/Facebook AI: What Businesses Need to Know
Meta (formerly known as Facebook) has gone all-in on AI. This isn't always a good thing. The company has moved AI forward, but also created major problems.
Using What You Know to Manage the Machines (Part 1)
There will be two types of jobs in the future, those that manage the machines, and those that are managed by the machines.
AI in Search Engines: Everything You Need to Know
Modern search engines rely heavily on artificial intelligence to function—and knowing how AI in search works can help you better rank your own website.
Artificial Intelligence for Small Business: The Complete Guide
Despite what you may have heard, your small business can absolutely use artificial intelligence (AI) to decrease costs and increase revenue.
How to Hold AI Accountable
AI needs to be held accountable—by people and other AI. Here’s how to do it.
Artificial Intelligence and the Future of Enterprise Decision Making
Enterprise decision making is about to change thanks to AI. Here’s how.
MAICON 2022: Our First Group of Speakers Is Announced
Today we announced our first group of presenters for our Marketing Artificial Intelligence Conference (MAICON) 2022. Find out more in this post.
15 Best AI-Powered Content Generation and Strategy Tools
AI-powered content generation and strategy is possible. Here are 15 of the best tools to do it.
AI for SEO: The Ultimate Guide to Use Cases and Tools
There are some seriously impressive use cases for artificial intelligence in SEO. Here’s what you need to know.
How to Clone Your Best Sales Reps with Drift's Chatbot
Drift, a Revenue Acceleration Platform, uses AI to connect marketers and sales teams with sales-qualified leads in real-time using AI-powered chatbots.
Marketing to Machines: The B2M Segment
As a marketer, your sole focus should be how to reach your audience. In the digital space, the way that you can reach people is constantly evolving.
Responsible AI: Ethics, Innovation, and Lessons Learned from Big Tech
Companies large and small need to adopt AI without losing sight of the ethical implications of these solutions, or pay the price.
Top Resources for AI, Data Science, and Machine Learning for Marketers
What are the best resources for getting started with data science, machine learning, and AI, especially for marketers? We've got the answers.
5 Ways Natural Language Processing (NLP) Is Changing Digital Marketing
One popular AI innovation for marketing in recent years is natural language processing (NLP). Here are the top ways to use it in digital marketing.
A Very Brief History of Modern Artificial Intelligence
The history of modern AI has a lot to tell us about where the field is going—and how we can benefit from it.
7 Stats About Voice Search That Marketers Need to Know
Voice search is an AI-powered channel every marketer needs to understand, and a handful of key stats go a long way towards helping you do just that.
25+ Tactical Ways to Use AI in Marketing Right Now
You can get started with AI in marketing right now, even if you don’t have a technical background. Here's how.
Predict and Scale Advertising Performance with AI from AiAdvertising
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How to Think About Natural Language Processing in Marketing
Natural language processing (NLP) can give marketers superpowers—if they approach the technology in a smart way. This NLP expert shows you how.
[Report] How Competitive Intelligence Makes Massive Business Improvements
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How Marketers Must Evolve in the Age of Artificial Intelligence
Brands need to start embracing a human + machine approach to marketing and sales. It’s the only way to thrive in the coming age of AI. Here's how.
How Love Is Used in Advertising, According to AI-Powered Analysis
Love in language is used in many ways. Have brands changed their approach to the word during the pandemic? See these unique insights for the answer.
How to Predict Customer Behavior Using AI from Standard Insights
Standard Insights is a marketing platform that uses AI to predict customer behavior. We talked to the company to find out how this AI marketing tool works.
The AI Chatbot That Doesn't Need Training to Personalize Conversations
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How to Personalize Email with AI
AI-powered email marketing tools are being deployed today by brands to create unprecedented personalization. A new AI in Action session shows you how.
How to Transcribe and Caption 10X Faster with AI from Verbit
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How to Advertise Smarter with AI
AI is transforming what is possible in the world of advertising at every level. Our AI in Action session on AI for advertising shows you how.
Human-Centered AI: Why It Matters
When humans are at the center of AI, major problems can be avoided and human professionals can get better at their careers. Here's how.
How to Create and Scale Content with AI
Want to create and scale your content marketing more efficiently? This post has details of one free way to do just that.
The Future of Machine Translation and AI
Many translators fear that their jobs will become obsolete due to the AI replacing them. Is it true? Find out in this post from a translation expert.
AI-Powered Language: A New Era of Customer Engagement [WEBINAR]
A new webinar teaches digital marketers how to create more consumer-centric customer experiences by rethinking third-party data and using AI.
How to Predict Marketing Performance with No-Code AI from Faraday
Faraday is a consumer prediction platform for D2C brands that makes predictions at scale—without code. We spoke with the company to learn how it works.
How This Ad Agency Uses AI for 1-to-1 Personalization at Scale
Tarik Sedky, Founder and President of Agency Pure, explains how AI-powered tool rasa.io has improved the way he interacts with his clients.
How to Build a Smarter Content Marketing Program with Contrend
Contrend uses AI to discover your audience's content preferences. We spoke with the company to learn how.
Reaching the Post-AI Consumer
AI has radically altered consumer behavior, and brands need to play catch-up. Here's what brands need to know.
AI for CMOs: How to Transform Talent, Tech, and Strategy
CMOs are increasingly turning to AI to solve their biggest challenges. Here's how.
How One Creator Gets 50%+ Email Open Rates Using AI
Using an AI-powered email tool, creator Matt Moscana started seeing email open rates of 50%+. Here's how he did it.
Customer Success vs. Customer Experience: What to Know
The difference between customer success vs. customer experience might surprise you. What also might surprise you is how AI can help improve both.
Artificial Intelligence In Email Marketing
If you send any type of email marketing, you need to investigate how AI can help you improve and streamline your work. Here’s what you need to know.
Understanding Supervised Learning: The Key to AI
Supervised learning is the most common approach in AI, and is important for any business or marketer using the technology. Here's what you need to know.
Is Lack of Diversity in AI Costing Your Business?
Bias in AI occurs for a number of reasons. This post breaks them down, and looks at how they may be costing your business.
AI for Competitive Intelligence: What You Need to Know
AI has the potential to completely revolutionize the competitive intelligence process. This post outlines how.
4 Warnings About the Death of Cookies from a Leading AI CEO—and What to Do About Them
Marketers are facing a brave new world—a world without third-party cookies. One expert has advice on what to do about the death of cookies.
How Conversational AI Can Improve Your Customer Relationships
Conversational AI is the future of companies connecting with their customers. This post shows you how.
Will GPT-3 Move Language AI Into the Business Mainstream?
What does GPT-3 mean for the use of AI in creative and marketing content? This post has the answer.
3 Horrifying Examples of AI and Machine Learning Gone Wrong
When your company deploys AI, things can go wrong. Very, very wrong. This post cautions you on how to avoid AI catastrophes when deploying the technology.
Descriptive Analytics: What It Is, How It Works, and Why You Need It
Descriptive analytics is a powerful and data-driven technique to analyze and gain insights from customer data. Here's how to get the most out of it.
B2B Sales and AI: Everything You Need to Know
AI is transforming how B2B companies sell. In this post, we outline exactly what this technology is, what it can do, and how to benefit from it.
How to Use Artificial Intelligence in Email
Learn how email marketers can use AI to improve email subject lines, optimize send time, and more.
Human + Machine: The Future of Content Is Coming [WEBINAR feat. Ann Handley]
Save your spot for Human + Machine: The Future of Content is Coming on 12/15 at 12:00 pm ET for an invigorating discussion on the future of content.
How Spotify Uses AI to Know What Music You Like
Recommender systems are the type of AI that companies like Spotify use to make recommendations to you based on your preferences. Here's how they work...
How I Used AI to Speed Up Webinar Production
I used several AI tools to speed up and improve the webinar production process. Here's how.
Leverage Language AI This Holiday Season to Capture Your Share of Rising Sales—But Easy Does It
Retailers can overcome consumer fatigue by making shopping easy. You can use language AI to help.
AI Translator: A Necessary Player on Your Team
What is an AI translator? It's a critical role for any AI team. This article outlines the role and why it's important.
Develop Your Business Case for Conversational AI
Be part of our December 9, 2021 webinar, Show Me the Money: Measuring the Impact of AI on Your Marketing & Sales Pipeline.
3 EASY Ways to Win the Holiday Season 2021 with AI
In a recent ebook, Persado uncovers insights for marketers on how to make the holiday season easier for consumers using the right language powered by AI.
4 Ways to Use AI to Supercharge Opportunity Identification
If you want to succeed in a competitive environment, your business needs to develop marketing based on customer preferences. AI can help.
How AI Will Change Marketing Jobs of the Future
The future of marketing looks a lot different than you’d think with the evolution of artificial intelligence. See what your job is going to look like here.
The Very Best AI Newsletters [2021]
One of the best ways to keep up with developments in AI is to subscribe to the right newsletters. Here are 8 worth your time.
How UPS Uses AI to Save $200 Million a Year
UPS is seeing massive returns on their investments in AI technology. See how their strategy works—and what it means for brands.
How HubSpot Uses AI to Make Marketing Smarter
We anticipate that the integration of AI into HubSpot’s products is going to prove critical to the company's future growth. Here's how.
The AI Terms Cheat Sheet [Easy Explainer of AI Terminology]
If you want to explore AI, it’s best to start learning what commonly used AI and machine learning terms mean. This post has you covered.
AI Wrote a 650-Word Blog Post for Me [HyperWrite Review]
AI wrote an entire blog post for me. I gave an AI tool called HyperWrite a topic, and the machine did the rest. Here's everything that happened next.
Content Personalization: Everything You Need to Know
If you create any type of content, you need to take content personalization seriously. Here's everything you need to know about the topic.
Will Marketing Be Automated by AI?
It’s the question on every marketer’s mind: will marketing jobs be replaced by AI? This post has some answers based on years spent experimenting with AI.
AI Automation: What You Need to Know
AI automation is a way of combining automation and AI to produce valuable business outcomes. Here's everything you need to know about it.
Integrating AI into your Competitive Intelligence Program for a Sustainable Advantage
The speed and efficiency with which AI can deliver insights in competitive intelligence (CI) make this a tool well worth considering.
AI for Blog Writing [Use Cases + Tools]
Did you know you can write blogs with AI? Blogging can be made significantly easier, faster, and more impactful using AI. Here’s how.
How to Predict Marketing Success with AI from Squark
Squark is a no-code AI platform that helps marketers predict the success of their efforts. We spoke to the company to learn how it works.
6 Disadvantages of AI in Marketing According to Experts
AI has powerful use cases for marketers. But it also has limitations according to the experts we interviewed.
What Is Google BERT? Experts Explain
Google BERT is a Google update powered by AI that has big implications for businesses, according to three experts from top marketing technology companies.
Introducing Artificial Intelligence to One Million Marketers
Welcome to Intro to AI for Marketers, a free live class that makes basic AI education accessible to all, from college students to CMOs. Learn more here.
How AI Is Transforming The Lead Nurturing And Deal Closing Process
AI is changing the way that sales and marketing teams grow their pipeline, nurture opportunities, and convert those opportunities into new business.
How to Automatically Write Better and Faster with AI from HyperWrite
HyperWrite uses AI to write content for you, creating full sentences and paragraphs on any topic. We spoke with the company to learn how.
How to Align Marketing and Sales and Exceed Your Goals with Conversational AI
Join Drift and Marketing AI Institute for a webinar to discover how AI generates pipeline while helping your marketing and sales team meet their goals.
Step-by-Step: How to Get Started with Marketing AI
Looking to get started with AI? We wrote a step-by-step guide walking through what to do.
Artificial Intelligence Versus Machine Learning: What's the Difference?
What is the difference between artificial intelligence and machine learning? You don't need to be a rocket scientist to learn. You just need this post.
3 Ways to Use AI Lead Generation in Your Business
One major use case for marketing AI is lead generation, qualification, and conversion. Discover which tools make it possible in this article.
20 Ways AI Could Transform PR and Communications
Artificial intelligence (AI) has the potential to transform the way we approach PR and marketing communications. Here's how.
This Marketing Tool Uses AI to Create Copy That Converts
What if you had a copywriter and a data scientist for each individual in your audience? That's the promise of Persado, an AI-powered marketing tool.
How to Create an AI-Powered Content Strategy with Cobomba
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Tech Product Expert Offers Actionable Advice on Marketing AI
Dimitris Sotiriou, VP Product Management at Persado, an AI-powered language platform, sat down with Marketing AI Institute to offer expert AI advice.
3 Ways Small Businesses Can Use Artificial Intelligence Today
You don't need a lot of data or budget to get started with powerful AI tools. This post shows you three tools anyone can start using today.
3 Case Studies of SMBs Using AI for Marketing
This article analyzes data from 3 different case studies, each of which come from small businesses that utilized some kind of AI software.
4 Reasons Why AI is Essential for Your Competitive Intelligence Program
AI is quickly becoming critical for any business' competitive intelligence program. This post explains why.
How to Source Competitive Intelligence with AI from Evalueserve
Evalueserve is a global services provider that uses AI to source competitive intelligence from public sources. Here's how.
AI for Analytics: What You Need to Know
AI is transforming predictive analytics by enabling predictive analytics marketing. Here's how to take advantage of this in your business.
How to Deal With the Death of Third-Party Cookies
The death of third-party cookies is happening now. And brands need to act. Here's how.
Discover How to Achieve True Digital Transformation with Artificial Intelligence
Discover all the actionable tactics, frameworks, and processes AI-powered digital transformation that were shared at MAICON 2021.
Meet Hannah Arnson and Paul Roetzer: MAICON 2021 Speakers
Meet Hannah Arnson and Paul Roezter, AI experts speaking at the Marketing AI Conference (MAICON) 2021.
Meet Susan Westwater, Scot Westwater, Ronald Schmelzer, and Kathleen Walch: MAICON 2021 Speakers
Meet Susan Westwater, Scot Westwater, Ronald Schmelzer, and Kathleen Walch, all AI experts speaking at the Marketing AI Conference (MAICON) 2021.
How to Automatically Detect Negative Brand Sentiment on Twitter with AI
You can use AI to automatically detect negative brand sentiment on Twitter, then get notified on Slack each time someone puts you on blast. Here's how.
Meet Zeze Peters and Mike Kaput: Marketing AI Conference (MAICON) 2021 Speakers
Zeze Peters is founder of Beam.city and Mike Kaput is Chief Content Officer of Marketing AI Institute. Both are MAICON 2021 speakers. Learn more about them here.
How Metaphysic Creates Jaw-Dropping Deepfake Marketing Videos Using AI
Metaphysic uses AI to create synthetic media experiences, or digital video representations of people that don't require human actors. Here's how.
Meet Cade Metz: Marketing AI Conference (MAICON) 2021 Speaker
Cade Metz is an AI correspondent at The New York Times, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about his work here.
4 Ways Artificial Intelligence Helps Marketing and Sales Teams Grow
AI tools are shaping the way marketing and sales leaders build their teams, evaluate their tech stack, and reach new levels of growth. Here's how.
Amplify Your SQL Pipeline With AI and Sales Engagement Platforms
AI can help you amplify your SQL pipeline when combined with your existing sales engagement platform. Here's how.
Meet Anna Metsäranta: Marketing AI Conference (MAICON) Speaker
Anna Metsäranta is the Business AI Lead at Solita, a technology, design and strategy consultancy, and a speaker at the Marketing AI Conference (MAICON).
How We Used AI to Create a Deepfake Marketing Video
We used a tool called Synthesia to create an AI deepfake marketing video. Here's how.
Meet Sheldon Monteiro and Jeff Rohrs: Marketing AI Conference (MAICON) Speakers
Meet Sheldon Monteiro and Jeff Rohrs, two leading marketing experts and Marketing AI Conference (MAICON) speakers.
Create a Flawless Global Customer Experience at Scale with AI from Lilt
Lilt’s translation engine uses AI to empower human translators with adaptive translation suggestions. Learn how in this interview with the company.
Meet Tim Hayden: Marketing AI Conference (MAICON) 2021 Speaker
Tim Hayden is the CEO of Brain+Trust, and a MAICON 2021 speaker. Learn more about Tim's work in this post.
How to Improve Healthcare Advertising and Marketing with AI
Artificial intelligence (AI) can help healthcare organizations do better healthcare advertising and marketing—at scale. Here's how.
Meet Christopher Penn: Marketing AI Conference (MAICON) 2021 Speaker
Christopher Penn is Chief Data Scientist at Trust Insights, and a MAICON 2021 speaker. Learn more about Christopher's work in this post.
How AI Is Used in Search Engines to Rank Search Results and Fight Spam
Artificial intelligence is a key technology used by search engines like Google to produce relevant results for users. Here's how.
How to Use Artificial Intelligence and Content to Enable Sales Teams
To enable sales, you need to think like a salesperson—and empower teams with next-generation technologies like artificial intelligence. Here's how.
Meet Jim Lecinski: Marketing AI Conference (MAICON) 2021 Speaker
Jim Lecinski is a former Google VP, and a speaker at MAICON 2021. Learn more about him in this post.
Meet Leo Tenenblat: Marketing AI Conference (MAICON) 2021 Speaker
Leo Tenenblat is the Chief Product Officer at Drift, and a speaker at MAICON 2021. Learn more about him in this post.
How Brewco's AI SEO Software Makes Ranking in Search Predictable
Brewco's AI SEO software uses sophisticated neural networks to tell you exactly what matters for better SEO. Learn how in this profile on the company.
How to Build a Predictive Customer Model with AI
Consumer data can be harvested and used to create deep customer models for market research when combined with AI. This post shows you how.
Meet David Benigson: Marketing AI Conference (MAICON) 2021 Speaker
David Benigson is the CEO and founder of artificial intelligence company Signal AI, and a speaker at MAICON 2021. Learn more about him in this post.
How to Build a Voice Marketing Strategy to Boost Customer Engagement
A voice marketing strategy can help you boost customer engagement across voice searches and assistants. Here's how.
Meet Mathew Sweezey: Marketing AI Conference (MAICON) 2021 Speaker
Mathew Sweezey is the director of market strategy for Salesforce, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about him here.
AI Tool Celtra Helps You Produce More Digital Ad Content and Creative
Celtra is a creative automation platform that uses computer vision and machine learning to help brands scale digital ad campaigns. Learn how in this post.
How to Use Conversational AI to Accelerate Revenue Growth for Your Company
An AI-powered chatbot can improve customer experiences at scale. Here's how.
Meet Karen Hao: Marketing AI Conference (MAICON) 2021 Speaker
Karen Hao is the senior AI editor at MIT Technology Review, and a speaker at the Marketing AI Conference (MAICON) 2021. Learn more about her work here.
A Simple Framework to Improve B2C and B2B Email Marketing with AI
How can you improve your B2C and B2B marketing using artificial intelligence, starting right now? This simple framework has you covered.
4 Easy Steps to Get Started with AI for Digital Advertising
Today's digital advertising is just too fast and too complex for human professionals to handle. Artificial intelligence can help. Here's how.
See AI in Action: Event Series Now Open for Free Registration
The MAICON AI in Action Series is a free, six-part online event designed to help marketers understand and apply AI. Learn more about how to sign up here.
AI Sales Platform LeadCrunch Finds New B2B Leads for You
LeadCrunch is a B2B marketing tool that identifies and engages prospects most likely to become your best customers. Learn how.
7 AI Marketing Tools All Social Media Marketers Should Know About
There are 7 AI marketing tools that help social media marketers do more with less. Find out what they are, and how to deploy them, in this post.
How to Profit from Your Brand's Predictive Analytics Goldmine
In an exclusive interview, an AI expert shares what brands need to know to get massive value out of predictive analytics using AI.
A 15-Step Framework to Create a Better Content Strategy Using AI
This 15-step framework will help you build a smarter content strategy using artificial intelligence. Here's how.
Yext Brain Will Make AI Devices Smarter than Ever
Your weekly AI and machine learning news brief is here. Yext Brain was announced at ONWARD this week, AI early adopters are already seeing positive ROI, and Hive is paying 600,000 users to train its AI.
You Won’t Believe What It Takes to Create a Voice Assistant’s Personality
AI-enabled voice assistants like Siri, Amazon Alexa, and Google Assistant are known to answer silly questions along with their proper functions. Learn about the teams developing these personalities.
My Questions on Marketing AI Answered
Have questions about Marketing AI? So did I when I learned more about artificial intelligence. The answers might help you on your learning journey.
How to Scale Brand Interactions with Conversational AI
Ada uses sophisticated conversational AI to help brands build better customer experiences at scale. Read this post to learn how.
Your Brand Is Missing a Serious Ranking Opportunity
Senior marketers and executives, you’re leaving money on the table when it comes to SEO.
What Is Machine Learning?
What is machine learning? This post offers a clear, easy-to-understand definition for non-engineers looking to use AI in business and marketing.
Your Grammar is About to Get Much Better Thanks to Google Docs
Your weekly round-up of machine learning and artificial intelligence news. This week read about Google’s machine translation grammar tool, innovative AI martech, and AI basketball coaches.
How to Create Four Extra Selling Hours for Your Sales Reps, Backed by Research
Just over 50% of the sales prospects in our research responded with at least one automatic out of office email. Learn what sales reps can do about that.
How to Use AI to Find Your Best Prospects
AI gives enterprises the power to find ideal prospects faster and generate higher quality leads at scale. This webinar teaches you how.
400+ Marketing Leaders Reveal How They’re Investing in AI [NEW DATA]
New research shows marketing leaders are using AI to make their marketing data-driven and accountable. Learn more in this post.
How Email Marketers Can Get Started with AI
This article provides advice on how AI can be applied to email marketing for more effective and efficient campaigns.
Learn How to Stay Compliant with Data Privacy Laws While Using AI
Your customers expect you to keep their data safe. Legislation is constantly changing, and it is your responsibility to keep up with it.
Use Cases for AI in Social Media
What is AI and how can it give your social media marketing superpowers? This post has the answers.
3 Marketing Use Cases for Sentence Generation in Artificial Intelligence
“The State of Natural Language Generation” is one of the short courses offered in the AI Academy for Marketers. Here’s what you'll learn.
23 Email Newsletter Tools Every Online Marketer Should Check Out Now
See a list of email newsletter tools available to help online marketers extend their reach in 2020.
Turn Google Analytics Data into Actionable Recommendations with AI
Company Spotlight: PaveAI. Use machine learning and data science to turn Google Analytics data into actionable recommendations and reports.
How to Improve Call Tracking and Analytics with AI
Invoca is an AI call tracking platform that helps companies maximize the ROI of phone interactions. We spoke with the company to learn how it works.
Largest Marketing Artificial Intelligence Event Returns September 13-14, 2021
The second Marketing Artificial Intelligence Conference (MAICON) all-digital event will take place Sept. 13-14, 2021, and includes more than 20 speakers.
Powerful Advice for Marketers on AI from a Serial Tech Entrepreneur
Zeze Peters, CEO and founder of Beam.city, sat down with Marketing AI Institute to talk about the marketing industry's future.
How to Increase Sales With Artificial Intelligence
Predictive analytics can transform the way you approach sales, giving you greater accuracy and more control. Discover 4 ways to improve sales by using AI.
How to Automatically Generate Marketing Language and Copy with AI
Anyword uses AI to create content for you. Read this post to learn how.
Leveraging AI for Sales Enablement
When you use AI for sales enablement, you can augment human capabilities rather than replace them, and often for a fraction of the cost. Here's how.
Transform Business and Marketing Data into Machine-Written Narratives with Advanced Natural Language Generation
Narrative Science is a SaaS provider of advanced natural language generation (NLG) software called Quill. In the process, it's changing how marketing is done.
Send Individually Personalized Newsletters With AI
rasa.io uses AI to generate personalized newsletters that increase reader engagement, because they provide content tailored to each subscriber.
5 AI Applications Marketers Can Use Right Now
The potential for AI to revolutionize your business is there, if you can figure out how to tap into it. Here are 5 ways for marketers to get started.
How AI Can Accelerate Your B2B Buyer Journey
When you combine AI and machine learning (ML), what you get is the ability to use data to anticipate customer’s behavior. This post shows you how.
Develop a Metrics-Driven Governance Playbook
AI is not a project, but a long-term program. With the right governance structure and decision-making processes, you can successfully ensure your AI initiatives drive positive ROI.
How AI Can Save Your Small Business Time and Money
AI can save your small business time, money, and other resources. Read how.
How Can AI Make Brands More Human? [Video]
Paul Roetzer talks about the impact of AI on brands, on consumers and on employees, and what you can do to ensure AI is used for good.
How Machine Learning Algorithms Can Spark Creativity in Your Company
Machine learning algorithms can help your content marketing stand out among your competitors. Learn how to use this AI to improve your creativity.
Why Most AI Tech Investments Fail (Private Coaching Session)
Learn the major causes of AI implementation dissatisfaction and failure in this private coaching session from Doug Davidoff, CEO, Imagine Business Development.
How Should I Vet AI Vendors? [Video]
Paul Roetzer explains how to identify the best AI-powered vendors and which questions to ask as you evaluate and purchase AI-powered technology.
How to Use Artificial Intelligence in SEO
How do you use AI SEO tools to give your search engine optimization efforts superpowers? This article shows you how.
5 Powerful Examples of AI in Marketing
How do real brands use AI to improve their marketing? Keep reading to learn about actionable ways top companies we’ve interviewed use marketing AI.
How to Build Your Competitive Intelligence Strategy
We are always trying to plan one step ahead of our competitors, but most of us are missing a key factor. Read here to find out what that is.
What Is Bias in AI—and How Do You Prevent It?
What is bias in AI? How do you prevent it? This post has the answers.
How Does AI Work?
How does AI actually work? This post has a clear, simple answer to a complicated question.
What Skills Remain Uniquely Human in an AI-First World? [Video]
In this video, Paul Roetzer, founder and CEO of Marketing Artificial Intelligence Institute, discusses what AI can and can’t do, and how AI affects human consumers and marketers.
Top AI Courses to Take Online [2022]
Online AI courses are some of the best options for getting up to speed on artificial intelligence quickly. Here are some of the best reviewed ones.
How to Use AI for Good
How can you use AI for good as a marketer or business professional? This post has the answer.
How Is AI Used in Business?
How is AI useful to—and used in—business? This post has the answers.
How Should You Think About Ethics in Artificial Intelligence?
How should marketers and brands think about ethics in artificial intelligence? This post has the answer.
What Are the Top Marketing AI Use Cases? [HubSpot Video]
In this video, Marketing AI Institute founder & CEO Paul Roetzer explains how to find your own top use cases for AI in marketing, as well as how to use that information to benefit your business.
Should Marketers Be Afraid of Job Automation from AI?
Should marketers be afraid of job automation from AI? This post has the answer.
What Is Deep Learning?
What is deep learning? This post offers a clear, easy-to-understand definition for non-engineers looking to use AI in business and marketing.
Here Are 5 Useful Applications of AI for Content Marketers
How do we use AI to drive conversions? Learn 5 ways to use AI for your content marketing. Click to learn more.
How to Drive Faster Sales Without Hiring More Reps
The Ultimate Guide to Conversational Marketing is a jam-packed with expert tips on how to understand and deploy AI conversational marketing. Get it today.
20 Data Science and AI Terms You Need to Know
Confused about key terms in data science and AI? You’re not alone. This handy glossary of 20 data science and AI terms is here to help.
Everything You Need to Know About TensorFlow 2.0: A Guide
Google announced Tensorflow 2.0, an open-source framework for machine learning to help both small and big businesses. Here's how it works.
What Is AI? [Video]
In this video, Marketing AI Institute founder & CEO Paul Roetzer provides an explanation of what AI is, how AI works, and explains why it matters.
How to Use Artificial Intelligence in Advertising
You can start using AI and advertising to dramatically improve your marketing performance today, even if you don’t know the first thing about AI.
AI for Social Media: Everything You Need to Know
There are some seriously impressive use cases for artificial intelligence in social media. Here’s what you need to know.
Where Is the Competitive Intelligence Industry Going? Predictions by Competitive Intelligence Experts
We asked competitive intelligence experts where they see the competitive intelligence industry going in the future. Here's what they said.
One Marketer's Journey Into the World of AI
A new blog series gives a marketer's first-person account of understanding, adopting, and scaling AI.
How to Prepare Your Brand for AI Disruption
AI is quickly becoming a major opportunity and threat for businesses. Here's what brands can do to prepare for the coming AI earthquake.
An AI Tool That Helps You Qualify and Nurture Every Lead
Exceed.ai is an AI-powered sales assistant that automates lead nurturing at scale. Read this post to learn how.
How to Have Conversations with Leads and Customers at Scale Using AI
Drips uses AI to help marketers engage with more leads and customers. Read this post to learn how.
How Conversational AI Improves Your Lead Conversion Process
The road from MQL to SQL can be a long one, but this process can—and must—be sped up to increase your lead conversion rate. AI can help.
Pattern89 CEO Talks AI, Advertising & Creative Decisions (Private Coaching Session)
Learn more about Pattern89 and what it has to offer when R.J. Taylor sits down with us and discusses the roles AI plays in advertising.
What Happened When We Compared Two AI-Powered Content Tools
Here's what happened when we used two NLG platforms (MarketMuse First Draft and GPT-3) to create one article.
The 3-Step Guide on How to Reveal Consumer Insights From Social Media Images
This guide shows you three steps to uncover consumer insights from visual content using social media intelligence tools armed with visual analytics.
[The Marketing AI Show: Episode 9] SEO Expert Talks AI Use Cases & Career Advancement
In this episode of The Marketing AI Show, host Paul Roetzer sits down with Britney Muller, Founder of Data Science 101 and former senior SEO scientist with Moz. Read the post to learn more about the show!
10 Million Reasons to Make AI Education Accessible for Marketers
Today, we are announcing a new Grow Smarter with AITM initiative designed to make marketing AI education accessible to all, from college students to CMOs, through AI Academy for Marketers.
How to Score, Prioritize, and Better Understand Leads and Accounts with AI
MadKudu uses AI to help marketers build models to better score, prioritize, and understand leads. Read this post to learn how.
[The Marketing AI Show: Episode 8] How HubSpot Uses AI to Help Businesses Grow Better
In a new podcast episode from the Marketing AI Show, HubSpot’s Kevin Walsh gives us an inside look at how HubSpot thinks about AI.
3 Ways AI Is Going to Impact Marketing Jobs and Careers [NEW DATA]
New data says that marketers think AI is going to have a massive impact on jobs in the industry. Here’s how.
How Data Enrichment Improves Predictive Modeling
Before you go all in on artificial intelligence, it’s important to understand the foundations of successful predictive models. Here's how.
How to Build Better Customer Experiences with AI
Iterable uses AI to create better customer experiences. Read this post to learn how.
Making Sales More Efficient: Lead Qualification Using AI
Artificial intelligence can help you, starting today, make your sales and lead qualification much more efficient. Here's how.
Why Data Cleansing Is a Must for Predictive Modeling Success
Clean data is essential for success in predictive modeling and machine learning. Here's what to look for as you vet data for use with predictive models.
How to Predict Customer Lifetime Value from Email Buyers Using AI
iAge Technologies uses AI to help marketing teams boost email performance. Read this post to learn how.
How Marketers Can Start Using Natural Language Generation (Private Coaching Session)
This post offers an inside look into the latest, exclusive members-only session with Jeff Coyle, Co-Founder and Chief Strategy Officer, MarketMuse. During the session, Jeff discussed current and future trends surrounding Natural Language Generation.
3 Ways to Use AI and Automation to Simplify Podcasting
AI and marketing automation dramatically improved our podcasting process. Keep reading for a few of the technologies that improved our team efficiencies, and helped us with episode ideation.
First, Second and Third-Party Data: Better Together
To evaluate a data set’s inherent strengths and weaknesses, you must consider its source. Here's how.
[The Marketing AI Show: Episode 7] How to Leverage Conversational AI to Accelerate Revenue
In a new podcast episode from the Marketing AI Show, explore how to use conversational marketing to drive pipeline that closes faster.
How to Create Content Marketing in Minutes with AI
Snazzy AI uses AI to create written content marketing in minutes. Read this post to learn how.
How AI Virtual Assistants Use Natural Language Understanding (NLU) for Chat and Email
To build and buy better virtual assistants, it's important to know how these AI-powered tools use natural language understanding (NLU) for chat and email.
Pandata's AI Design Guide and Workbook Helps You Use and Scale AI the Right Way
The AI Design Guide and Workbook from Pandata is a guide to help you scale AI the right way. Get it here.
[Webinar] How to Use AI to Inspire Your Creative Process
During the webinar on April 14 at 12 p.m. ET, Persado CMO, Amy Heidersbach, will unveil key findings from its 2021 State of AI and Creativity Study.
How to Actually Automate Your Analytics with AI
Clickvoyant uses AI to automate analytics reporting. Read this post to learn how.
How to Increase Email Conversion Rates with AI [Original Data]
Organizations are constantly battling for our attention. So how can marketers break through the noise? AI can help.
3 Ways the Mobile Advertiser ID (MAID) Helps You Know Your Audience
Consumers today overwhelmingly expect personalized experiences. Here's how to create better personalized experiences with the mobile advertiser ID (MAID).
How AI Solves One of Marketing’s Greatest Challenges
AI-powered chat is a key part of a successful lifecycle marketing strategy. See how it can increase customer satisfaction and reduce churn.
[Webinar] How to Use AI to Make Your Brand More Human in 2021
Join us on March 3 at 12 p.m. ET as Cal Al-Dhubaib, CEO & AI Evangelist, Pandata, discusses how innovative marketers are using AI to monetize their data and safeguard their brand.
How AI Chatbots Improve Customer Relationships
AI chatbots are one of the best sets of tools to improve customer relationships. Here's how.
The One Thing Holding Marketers Back from AI Adoption
AI is forecasted to have trillions of dollars of annual impact on businesses, yet marketers struggle to understand, adopt, and scale it. We found out why.
AI Academy Instructors Explain How To Get Started with Voice Strategy
This post showcases the members-only session with Scot and Susan Westwater (Pragmatic Digital). The co-founders discussed the current opportunities for marketers in voice search and strategy.
[The Marketing AI Show: Episode 6] 10 Key Findings from the State of Marketing AI Report
In this episode of The Marketing AI Show podcast, Paul Roetzer, Founder and CEO, Marketing AI Institute, and Mike Kaput, Chief Content Officer, Marketing AI Institute, dive deep into 10 key findings from the State of the Industry Report.
How to Automatically Create Facebook Ads with AI
Pencil uses AI to automatically create Facebook ads. Read this post to learn how.
[The Marketing AI Show: Episode 5] Marketing AI Innovation That Could Change Everything
Executive Director of Innovation at Sub Rosa, Harry Syed, joined Paul Roetzer on The Marketing AI Show to discuss the future of marketing transformation.
New Report Shows Marketers Lack the Education, Training to Effectively Adopt Artificial Intelligence
We teamed up with Drift in fall 2020 to gain unparalleled insights into the awareness, understanding and adoption of AI throughout the marketing industry.
Artificial Intelligence In Content Marketing
Some of the top use cases for artificial intelligence are in content marketing. Here’s what you need to know.
[The Marketing AI Show: Episode 4] The Dark Side of Social Media
In this episode of the podcast, David Meerman Scott digs into the dark side of social media and considers the question: Is Facebook evil?
[The Marketing AI Show: Episode 3] Can AI Create Content?
You can now listen to the first four episodes of The Marketing AI Show podcast on your favorite podcast app. Read this blog post for more on what to expect in episode three: Can AI Create Content?
[The Marketing AI Show: Episode 2] Microsoft Exec Covers Conversational AI
You can now listen to the first four episodes of The Marketing AI Show podcast on your favorite podcast app. Read this blog post for more on what to expect in episode two.
2021 State of Marketing AI Report: Entering the Age of Intelligent Automation [WEBINAR]
Hosted by Paul Roetzer, Founder and CEO, Marketing AI Institute, the webinar will feature top takeaways from the report, plus what it means for marketers moving forward. Join us on Feb. 4 at 12 p.m. ET for unparalleled insights into the awareness, understanding, and adoption of AI throughout the marketing industry.
[The Marketing AI Show: Episode 1] Salesforce Leader Discusses the Post-AI Consumer
You can now listen to the first four episodes of The Marketing AI Show podcast on your favorite podcast app. Read this blog post for more on what to expect in episode one.
AI Academy Instructor Digs into AI & Data Science
This post offers an inside look into the latest, exclusive members-only session with Cal Al-Dhubaib, CEO, Pandata.
New Podcast Will Feature Conversations with Marketing AI Experts
The Institute is launching its podcast, The Marketing AI Show, on January 19.
Here Is An Easy Way To Understand What An Algorithm Is
Dr. Neil Yager uncovers the simplicity behind algorithms and how they work conceptually and technically.
How to Automatically Generate Content at Scale
NLG is a software that takes structured data and converts it into written content. Here’s what you need to know about NLG and how to get started.
How to Gather Market and Competitive Intelligence with AI
Contify uses AI to provide marketers with market and competitive intelligence. Read this post to learn how.
Use Cases for AI in Conversational Marketing
Conversational marketing comprises chatbots, email assistants and more. Learn how marketers are using artificial intelligence to enable their teams and customers today.
6 Experts Reveal How to Get Started with AI
We asked AI experts for their advice on how marketers can get started with AI. Their answers are must-reads for any marketing professional.
4 Easy Ways to Use AI for Email Marketing
Learn about 4 quick and easy AI wins to implement into your email marketing program. Click here to learn more.
How a Waste Management Company Uses AI to Spy on Competitors
How does one company use AI to spy on the competition? The answer may surprise you.
AI Academy Instructor Jessica Miller Discusses the Intelligently Automated Agency
This post offers an inside look into the latest, exclusive members-only session with Jessica Miller (@jessica_joellen), General Manager, PR 20/20.
How to Scale Advertising Profitably with AI
OneScreen uses AI to help brands scale faster and more profitably by better reaching audiences with content and advertising. Read this post to learn how.
What Is Voice, and How Can It Help My Brand?
Voice is changing the way we interact with technology. Learn how voice can be your competitive advantage and how to get started today.
3 Actionable Steps to Get Started with Artificial Intelligence in Marketing
Learn three ways to get started with assessing and implementing artificial intelligence for your brand.
How to Write Marketing Copy with AI
Phrasee uses sophisticated machine learning to automatically write email subject lines that convert. We spoke to the company’s CEO to learn how it works.
How to Cut Through the Hype of GPT-3
If you’ve heard the news about GPT-3, you may be wondering what’s real and what’s just hype. We break it down in this post.
What Marketers Need to Know About AI Content Generation Today
Discover the benefits marketers can realize by using artificial intelligence to generate content—plus the limitations that come with tools like GPT-3.
[Webinar] Deploy Smarter Ads with AI
Join Marketing AI Institute and Pattern89 for an exclusive webinar on Dec. 9, 2020 that shows you how to use AI to predict your top-performing marketing creative.
3 Easy Ways for B2B Marketers to Harness the Power of Artificial Intelligence
It's easier than you think for B2B marketers to use artificial intelligence. Here's how.
How CMOs Must Evolve to Take Advantage of Artificial Intelligence
The C-suite needs to start understanding and experimenting with AI. Here’s how to evolve your executive talent to make sure that happens.
3 Things You Need to Know for a Successful AI Implementation
How do we implement AI tech the right way? Learn about the 3 things you need for a successful AI implementation. Click here to learn more.
AI Academy Experts Discuss Machine Learning in New Ask Me Anything Session
This post offers an inside look into the latest, exclusive members-only session with Jim Sterne, President, Target Marketing of Santa Barbara. During the session, we discussed the benefits of machine learning.
HubSpot's AI Product Lead Looks at the Future of Machine Learning
Today's spotlight features Kevin Walsh, Group Product Manager, Artificial intelligence at HubSpot on the future of machine learning.
How AI Chatbots Accelerate Revenue and Shorten the Buying Cycle
Learn how marketers and sales leaders can use conversational marketing and AI chatbots to enhance buyer experiences and accelerate sales.
[Webinar] Grow Smarter with HubSpot + AI
Join Marketing AI Institute, PR 20/20 and HubSpot for an exclusive webinar that teaches you how to grow better, and grow smarter, with HubSpot and AI.
How AI in Marketing Can Make Your Brand More Resilient
In many industries, market forces influenced by the pandemic accelerate the need for AI-driven insights. Here's why and what to do about it.
4 Important Things Marketers Must Know About Artificial Intelligence
There are four major ideas marketers must know when it comes to AI. Keeping them top-of-mind will save you time and money as you implement AI in your business.
Discover How to Use AI for Automotive Marketing
Learn how this AI-powered tool helps auto dealerships generate leads and improve sales.
Why AI-Generated Content Won't Break the Web
See a case study on an AI-generated blog, the predicted performance, and the surprising results.
How to Measure and Improve Content Quality Using AI
MarketMuse uses AI to help marketers measure and improve the quality of their content. We sat down with the company to learn how they do it.
Key Benefits of AI Technologies and Third-Party Data for Marketers
The use of AI can help you reach your target customers with higher efficiency and precision especially within the domain of digital advertising.
Here’s What’s New in AI Academy for Marketers
Here’s what’s new in Q3 for Members of AI Academy for Marketers, including monthly pricing and a new certification course!
Transform Your Marketing Using AI and Data [WEBINAR]
Join Marketing AI Institute and Mobilewalla for an exclusive webinar that teaches you how to harness AI and data for business success.
5 Valuable Benefits of Natural Language Generation
Natural language generation offers a number of benefits to those organizations willing to take the lead and employ this cutting-edge technology.
AI Academy Experts Discuss AI For Small Businesses and Content Marketing [Ask Me Anything Session]
Get an inside look at the latest (members only!) Ask Me Anything session with Mike Kaput, Director of Marketing Artificial Intelligence Institute, where we discuss your questions about AI for small businesses and content marketing.
How to Buy Smarter Marketing Technology [WEBINAR]
To see how the Marketer-to-Machine Scale could work for you, join us for the webinar—led by Paul Roetzer, Founder and CEO, Marketing AI Institute—on October 15 at 12 PM ET.
4 Conversational AI Metrics: How to Measure AI Chatbot Performance
AI-powered chat can accelerate revenue for your business. But how do you know if it’s effective? Start with these four performance metrics.
How Do Computers Get Better With Machine Learning?
Dr. Neil Yager discusses how machine learning gets smarter through classification and regression models. Here’s what you can expect to learn.
Discover Dozens of Marketing AI Use Cases and Personalized Vendor Recommendations
Introducing an updated version of AI Score for Marketers, the assessment tool to discover AI use cases and get personalized vendor recommendations.
Drift and Marketing AI Institute Team Up to Research AI Understanding and Adoption in the Marketing Industry
Discover and rate your AI use cases and get personalized vendor recommendations when you participate in a new survey from Drift and Marketing AI Institute.
Pattern89’s Forecast Report Predicts Which Digital Creative Will Perform the Best for Marketers in Q4
Get access to Pattern89’s latest Creative Forecast Report to drive more success for your ad campaigns in the last quarter of 2020.
Now Open: Marketing Artificial Intelligence Conference (MAICON) and AI Academy for Marketers Call for Speakers
We’re looking for authors, entrepreneurs, educators, practitioners and experts who can help make AI approachable and actionable for marketers for our Marketing Artificial Intelligence Conference (MAICON) and our online education platform, AI Academy for Marketers.
5 Ways to Contribute to Marketing AI Institute
Marketing AI Institute is seeking marketing AI experts, technologies and case studies to feature in upcoming content. Have a story to tell? Submit it here for consideration.
Discover How To Optimize Your Brand Strategy with AI
Optimize your brand’s tone of voice to drive traffic and increase conversions with this AI tool.
Make Content Creation Easy With These 8 Tools
Content creation doesn’t have to be manual! Learn what tools can help you take your content creation to the next level. Click here to learn more.
What's the Difference Between Natural Language Generation and Article Spinning?
Learn the difference between natural language generation and article spinning and why you should avoid article spinners at all cost.
How to Get Your Data Ready for the Intelligent Future
AI is already well established through our AI assistants and smart devices. How do you step forward and claim your space?
How To Understand AI and Data for Beginners
“Artificial Intelligence and Data for Beginners” is one of the deep-dive certification courses offered in the AI Academy for Marketers. Here’s what you can expect to learn.
How to Use AI for Better Customer Experiences
Learn how AI-powered chatbot technology uses artificial intelligence to create eye-catching ads and attract customers.
AI Academy Experts Discuss Marketing AI Attribution Modeling, Bias & Content [Ask Me Anything Session]
Get an inside look at the latest (members only!) Ask Me Anything session with Katie Robbert, Co-Founder and CEO, Trust Insights, and Christopher S. Penn, Co-Founder and Chief Data Scientist, Trust Insights.
11 Expert Resources for Marketers Interested in Artificial Intelligence
Are you a marketer interested in artificial intelligence? There’s a lot of confusing and inaccurate information out there, so start with these expert resources.
How To Create Top-Performing Ads With AI
Discover how Beam.City uses artificial intelligence to create eye-catching ads and attract customers.
Here’s Everything You Need to Know About AI Trends Right Now
The Ultimate Beginner’s Guide to AI in Marketing contains the most useful and relevant information to help marketers understand and apply artificial intelligence. Click here to learn more.
From Newsletter Content Curation to Action with AI
This post has best practices for how to curate great content for your newsletter, then put it into action with AI capabilities like those offered by rasa.io. Click here to read more.
What Are The Real Risks Of AI?
Dr. Neil Yager of Phrasee shares the real risks of artificial intelligence in our personal lives and in business.
The 7 Deadly Sins of Cognitive Bias in Copywriting
If your brand’s digital marketing isn’t performing up to the standard you would like it to, cognitive bias in copywriting could be the cause.
How To Improve Content Marketing with Artificial Intelligence
“AI for Content Marketing 101” is one of the deep-dive certification courses offered in the AI Academy for Marketers. Here’s what you can expect to learn.
3 Ways to Assess and Mitigate Bias in AI
“Assessing and Mitigating Bias in Marketing AI” is one of the short courses offered in the AI Academy for Marketers. Here are 3 ways to assess and mitigate bias in AI.
Here Are 14 Content Curation Tools Every Online Marketer Should Check Out Now
It takes time to do content curation well. Here are 14 curation tools to help marketers find better content faster in 2020.
How To Boost Agency Profits and Make Clients Happy With AI
“The Intelligently Automated Agency” is one of the deep-dive certification courses offered in the AI Academy for Marketers. Here’s what you can expect to learn.
How to Develop Internal AI Talent for Marketing
Recruiting top tech talent is hard. So what do you do if you can’t compete with tech giants on the recruiting grounds? You develop AI talent for marketing internally. Here’s how.
How Intelligent Attribution Modeling Can Benefit Marketers
“Intelligent Attribution Modeling for Marketers” is one of the deep-dive certification courses offered in the AI Academy for Marketers. Here’s what you can expect to learn.
Inside the AI Academy for Marketers Members-Only Community
AI Academy for Marketers offers a private, members-only Slack community to ensure our members feel supported along their educational journey.
From Conversation to Conversion: Your Quickest Route to ROI [WEBINAR]
Want to discover why conversation is your quickest route to ROI? This free webinar is the answer.
AI Will Unlock the Next Evolution of Humans, Says This Expert
Neil Sahota, a Chief Innovation Officer and United Nations AI Advisor, joins the Marketing AI Institute for a conversation about the state of AI today.
AI Academy for Marketers: Inside the Ask Me Anything Program
The AI Academy for Marketers Ask Me Anything members-only program kicks off next week!
What Happens to Marketing When AI Can Write Like Humans?
There is a race to train AI systems to generate human language at scale. When achieved, the implications, both good and bad, are immense.
How AI Supercharges The Way People Find Your Business
Machine learning has given rise to artificial intelligence. Discover how this impacts search engines, and, ultimately, your business.
How Will AI Impact You + Your Career? [New Research]
We’re surveying hundreds of marketers to create the 2021 State of the Marketing AI Industry report. Read more to learn how to participate in the research.
5 Use Cases for AI in Content Marketing [ON-DEMAND WEBINAR]
Want real-world examples of how to harness the power of AI for content marketing? This free webinar is the answer.
Wonder Why Your AI Investments Fail? Here’s Why
Most AI investments fail for a handful of the same reasons. Here's what they are and how to avoid them.
This Is How Marketers Can Easily Understand Machine Learning
“Machine Learning 101 for Marketers” is one of the deep-dive certification courses offered in the AI Academy for Marketers. Here’s what you can expect to learn.
How to Decode Your Competitor's Strategy with Predictive Intelligence
There are signals hidden everywhere that allow you to pick up on your competitors’ investments. Here are a few places to start to unearth their strategies.
Continue Your Marketing AI Education with Professional Certification Courses
The AI Academy for Marketers Certification program was built to give marketers the tools they need to understand and execute complex marketing AI topics.
5 Mistakes You Are (Almost Certainly) Making When It Comes to Artificial Intelligence
Many marketers make mistakes when it comes to understanding and implementing AI. Here are the biggest ones, and how to prevent them.
How to Boost Restaurant Marketing and Sales Performance with AI
Presto uses AI to boost restaurant sales. We spoke with Presto founder and CEO Rajat Suri to learn more.
We Can't Lose Sight of Humanity in Our Pursuit of AI, Says This Expert
Dr. Joe Sutherland shares his views on the state of AI in marketing—and where it's going.
How to Get Insights Into Marketing Data in Minutes Using Buzzsumo and IBM Watson Analytics
Marketers can uncover insights from thousands of rows of new data in minutes by combining Buzzsumo and IBM Watson Analytics.
Introducing the Marketer-to-Machine Scale for Rating Marketing AI Technology
Introducing the Marketer-to-Machine (M2M) Scale, a rating system to help you rate marketing AI technology. Click here to learn more.
Now Live: AI Academy for Marketers, On-Demand AI Education for the Marketing Industry
AI Academy for Marketers, an online education platform that helps you understand, pilot and scale artificial intelligence, is now live! This post is a deep-dive into everything you need to know about Academy.
Online Learning. The Next Phase of Marketing AI Institute.
Today, we're officially launching AI Academy for Marketers, an online education platform to help marketers understand, pilot and scale AI. Learn more here.
3 Proven Ways to Automate the Top of Your Funnel with AI
In this post, I’ll walk you through three different use cases for AI to automate the top of your marketing funnel.
How to Predict Ad Performance with AI
Pattern89 decrypts and predicts winning digital creative with AI. We spoke with the company to learn how.
How to Hire Talent in the Age of Artificial Intelligence
When you’re assessing and implementing AI, you need to consider what types of talent are required for success. Here’s how.
How To Improve Your Social Media Ads with AI
SoMin uses AI to help you do better social media marketing. We talked to the company to learn how they do it.
Intelligent Assistants Are Key to Making the Most of Your Data
Being ranked first in search not only means more traffic, it also means being spoken out loud. That's why today's intelligent assistants are here to stay.
How to Build a Massive Newsletter List Easily, Using AI
Earning an email newsletter subscriber base is no small feat. But, with artificial intelligence, you can build your list much more easily.
3 Important Questions You Have to Ask About AI
If you're just getting started with artificial intelligence, there are some questions you must ask of your company before spend money on AI.
A Simple Intro to AI for Content Marketing
Content marketing is one of the top areas where you can use AI to increase revenue and/or reduce costs. This post helps you understand how.
How Will Artificial Intelligence Impact Salespeople?
Salespeople need to be ready for how AI will transform their work. Here’s why.
5 Reasons Why Email Newsletters Will Never Be Extinct
Newsletters have been around for centuries, and they remain relevant thanks to the growing importance of email in modern communication.
How Virgin Holidays Made Millions With AI and Email
Travel brand Virgin Holidays used an AI tool to automatically write email subject lines, boosting revenue by millions in the process. Here’s how.
How to Reduce Marketing Costs and Increase Sales with AI
Learn how StrategyBox uses AI to help CMOs understand which marketing campaigns to cut and which to double down on.
3 Reasons Why AI is the Ultimate Competitive Intelligence Colleague
Learn the three reasons why artificial intelligence is critical for CI.
What Search Behavior During Coronavirus Tells Us About AI in Marketing [RESEARCH]
New research from BrightEdge shows how the coronavirus pandemic has accelerated digital transformation — and it has implications for how marketers approach AI.
This CEO's Important Tip: "Nothing in AI Is Ever 100%"
Anindya Datta, CEO and Founder of Mobilewalla, sat down with Marketing AI Institute to share some insights about the AI industry.
Carnegie Mellon to Offer First Undergraduate AI Degree in the United States
Your weekly roundup of the best artificial intelligence news on the web. This week our team is reading about Carnegie Mellon’s undergraduate major in AI, natural language processing for transcribing meeting notes, and more.
How to Stay Top of Mind with AI-Powered Email Newsletters [ON-DEMAND WEBINAR]
Join us on June 18 from 12pm - 1pm ET for this webinar on AI-powered newsletters from the experts at rasa.io.
How Will AI Transform Journalism, Writing and Content Marketing?
The industry faces a new challenge—the intelligent automation of writing. It's not coming, it's already here.
The Business Case for AI for Marketing [WEBINAR]
How do you use AI to reach your marketing goals better, faster, and more cost-effectively? This free webinar will teach you how.
Defining Machine Learning and Deep Learning to Understand AI
You can have marketing conversations with leads at scale thanks to AI chatbots. But first, you need to understand the AI tech that makes it all possible.
3 People You Should Turn to For Help with AI
After years of experimentation with AI, we’ve identified a few key partners who can help you implement AI in your marketing.
Data and the Next Decade: What to Expect and How to Prepare [ON-DEMAND WEBINAR]
This webinar from Mobilewalla and Marketing AI Institute teaches you how to apply AI to your data to produce better insights and better outcomes.
19 Short Courses Coming to AI Academy for Marketers
Check out the are the first 20 Short Courses (30-60 minute sessions) coming to the AI Academy for Marketers in July.
How to Save Time and Money on Digital Ads with AI
WordStream is a platform that helps businesses improve their paid digital advertising efforts with AI. We spoke with the company to learn how it works.
3 Things You Need to Ask About AI If You're an SMB
You hear a lot about the power of AI, but can it actually work for your SMB? Ask these questions to find out.
3 Powerful Ways to Use AI in Your Advertising
Advertising is one area in marketing where AI is delivering real results today. Read on to learn how to use AI in your advertising.
7 Ways to Improve Content Strategy with Data
Content strategy and content creation benefit from data-backed recommendations. Here are some ways to use data for better content.
Invest in Your Career with Marketing AI Certifications
As part of AI Academy for Marketers, Members can advance their knowledge and capabilities through a formal Certification program.
7 Things Every Marketer Should Know About Artificial Intelligence
AI may seem overwhelming, but it has the potential to drive costs down and revenue up. Here are 7 things marketers need to know about the technology.
How to Qualify More Leads with AI
Insent uses AI to instantly connect you with prospects on your website through conversational marketing. We spoke with CEO Arjun Pillai to learn more.
How to Save Time on Meetings Using AI
Calendar is an online meeting scheduling and calendar app that uses AI to save you time. We interviewed the company's cofounder to learn how.
How to Cut Through the Hype About AI
There’s a ton of hype around AI in marketing, and there are 3 big traps marketers learning about AI fall into. Here’s how to avoid them.
Automatically Generate and Qualify B2B Leads with AI
CliClap is a marketing solution that uses artificial intelligence to help B2B brands generate more leads. We interviewed the company’s CEO to learn more.
3 Expert Videos on How to Think About AI
There are lots of ways to use AI at your company. These 3 videos from AI experts are some of the best we've found to understand and leverage the tech.
Watch Mitch Joel's Keynote from MAICON: Hello, Voice (Video)
Mitch Joel joined us at the inaugural Marketing AI Conference (MAICON) to discuss the proliferation of voice assistants and smart audio. Watch the full video now.
8 Great Articles on AI That Marketers Need to Read
There are a ton of resources out there that claim to help you learn AI. Here are the best ones to help you on your journey to understand AI.
How AI and Social Media Can Make You a Better Marketer
YouScan's powerful AI capabilities scan images and text in social media to help you make more informed marketing decisions.
Introducing AI Academy for Marketers: On-Demand, Online Courses
AI Academy for Marketers is an online education platform that helps you understand, pilot and scale artificial intelligence. Click here to learn more.
15 Top AI Books for Marketers
Click here to learn some of the top books to help marketers better understand and apply artificial intelligence in marketing.
How to Acquire and Retain More Customers with AI
You can enrich your machine learning models to better acquire and retain customers, using third-party data from AI company Mobilewalla. Here's how.
8 TED Talks on AI Every Marketer Should Watch
AI TED Talks are an excellent avenue for marketers looking to expand or deepen their knowledge on artificial intelligence. Here are a few we recommend.
How to Score and Improve Your Content with AI
Concured solves some major challenges faced by SMB and enterprise content marketers, all thanks to artificial intelligence.
How AI Identifies Hidden Data and Creates Huge Savings
Outlier AI discovers unexpected insights in your data for massive money and time savings. Here's how.
AI for Conversational Marketing: What You Need to Know
There are some seriously impressive use cases for artificial intelligence in conversational marketing. Here’s what you need to know.
This Company Has a Goldmine of Consumer Data to Make You a Better Marketer
Near is an AI company with the world's largest dataset of people's behavior in the real world. Here's how it can help you become a better marketer.
This Expert Empowers Marketers With Practical Applications of AI
Katie Robbert, CEO of Trust Insights, talked with Marketing AI Institute to answer some questions about artificial intelligence.
How AI Can Conquer Clickbait For Good
Quality copy is in high demand, but good writers are in short supply. Many brands resort to clickbait to reach audiences, but AI can help.
Live Interviews from MAICON: What Does the Future of Marketing Look Like? (Podcast Series)
Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, Paul interviews Tameka Vasquez and David Meerman Scott on the future of marketing.
How to Strengthen Human Brand Experiences with AI
This artificial intelligence provider is using AI-enabled robots to augment human work and create more human brand experiences.
These 5 Marketing Jobs Will Never Be The Same, Thanks to NLP
Natural language processing will transform these five marketing functions for the better.
AI Hype is a Huge Problem, According to This PhD
Dr. Neil Yager, Co-Founder and Chief Scientist at Phrasee, sat down with Marketing AI Institute to share some thoughts and predictions about AI.
It’s Here: Announcing the First Round of MAICON 2020 Sessions & Speakers
The MAICON 2020 agenda is live! And, it features top speakers from companies including IDC, Microsoft, Northwestern University, Persado, Salesforce, Sears, and more.
Live Interviews from MAICON: Develop Your Brand Voice (Podcast Series)
Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, Mitch Joel explains how to develop your brand voice strategy.
4 Ways to Save Time on Email Newsletters
Email newsletters traditionally require a massive time commitment, but there are some smart ways to save time and improve performance.
Chris Penn Has an Important Reminder About AI: It's Math, Not Magic
Christopher S. Penn, Co-Founder and Chief Data Scientist at Trust Insights, sat down with Marketing AI Institute to share some advice about AI.
This AI Technology Can Help Siri Understand Your Business Better
We sat down with a senior product marketing manager at Yext, which helps businesses answer customers' questions about them online.
Product Marketers Need AI-Driven Software
Product marketing is constantly evolving. But due to scarce time and the rise of machine learning, AI-enabled marketing solutions are a necessity.
How to Enable Better B2B Targeting With AI
This artificial intelligence marketing tool helps marketers identify, understand, and reach B2B prospects.
How B2B Websites Are Making Personalized Content Recommendations With AI
With artificial intelligence, B2B websites can sort content and recommend it to visitors, earning more sales.
An Introduction to AI Chatbots
Are you curious about AI Chatbots? Do you wish you knew more about how they work, and ultimately help you grow faster? Take a look at this article.
It’s Time for Us to Address the Ethics of AI
With more than 50% of organizations viewing AI as a priority, AI ethics isn’t a hypothetical. This is our new reality, and you need to be prepared to navigate it.
How to Increase Sales and Marketing Effectiveness with AI
Learn how People.ai uses AI to increase sales and marketing effectiveness.
Live Interviews from MAICON: Optimize Your Approach to Content and Email (Podcast Series)
Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, two MAICON speakers discuss how to get started with marketing AI—specifically with content and email.
Why AI Is the Future of Advertising
Artificial intelligence is reshaping advertising as we know it. Here’s how.
How to Manage Brand Assets with AI
Learn how Brandfolder uses AI to make asset management easy.
Do I Need AI? The Question Every Marketer Should Be Asking.
All marketers should understand what AI is, how to better achieve business outcomes with AI, and where to apply AI in marketing.
Emarsys Powers Personalized B2C Marketing at Scale with Artificial Intelligence
Learn how B2C marketing automation platform Emarsys uses artificial intelligence and machine learning to create 1:1 personalized customer experiences.
AI to Bring $2.6 Trillion of Value to Marketing and Sales
Keeping up with the news is hard. That's why our team reads as many artificial intelligence and machine learning articles as possible each week to share the best with you. This week we're reading all about McKinsey's AI value prediction for marketing, Cars.com's matchmaking quiz and more.
Live Interviews from the Marketing AI Conference: Defining the Boundaries of AI (Podcast Series)
Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, two MAICON speakers discuss the boundaries of artificial intelligence.
The Door to Data-Driven Outcomes Isn’t Locked
Artificial intelligence is actually much more approachable than you think. Here's why.
6 Scary Smart AI Tools That Can Boost Sales
These tools use artificial intelligence to help sales professionals do more with less. Here’s how.
How to Use AI for Social Listening
Learn how Linkfluence uses AI to transform how brands do social listening.
This Is Why You Should Stop Doing Newsletters Manually
Artificial intelligence takes the guesswork and heavy lifting out of newsletters. This is why you should quit the newsletter status quo.
How to Spy on Your Competitors With AI
Your competitors’ plans are about to get a lot clearer with this artificial intelligence marketing solution.
How to Super-Personalize Emails Using AI
How can we learn enough about our entire audience to write emails that account for their personality? AI can help. Here's how.
Watch Chris Penn's Keynote from MAICON: Become an AI-Enabled Company (Video)
Christopher Penn joined us at the inaugural Marketing AI Conference (MAICON) to discuss how artificial intelligence (AI) will change marketing forever. Watch the full video now.
How to Improve Your Account-Based Marketing with AI
6sense offers an AI-powered customer data platform that predicts where account-based marketing leads are in the buying journey. Here's how.
How to Avoid Epic Content Marketing Fails with AI
You are probably making one or more epic fails in your content marketing. Here's what they are and how to avoid them.
How to Better Connect With Your Audience Using AI
When it comes to engaging their audiences, brands have their work cut out. AI can help. Here's how.
5 of the Most Promising AI Marketing Tools [Research]
Every year, CB Insights publishes a list of 100 of the most promising AI startups across industries. Here are the top ones in AI marketing.
How to Take the Guesswork Out of Content Marketing With AI
Ceralytics is a content intelligence platform that uses AI to predict which content you should create next. We spoke with Ceralytics to learn how it works.
The Hidden Threat to More Intelligent Marketing
This hidden threat to marketing programs has serious implications for business leaders in 2020.
Top 10 Marketing AI Posts of 2019
What did you read this year? We compiled the most impactful posts on marketing artificial intelligence from 2019 so you can catch up before the new year.
Use Cases for AI in Sales
Discover tangible use cases for artificial intelligence in sales.
6 Tools for AI in Advertising
AI is already producing results for marketers who run ads. Here are 6 tools to start exploring.
How to Predict Consumer Behavior and Recommend Products with AI
Xineoh uses AI, including deep learning, simulation, and optimization algorithms, to predict consumer behavior. Here's how.
3 Vital Functions of Marketers in the Age of AI, According to Author Jim Sterne
Jim Sterne, President of Target Marketing of Santa Barbara, sat down with Marketing AI Institute to talk about how marketers need to be using AI.
How to Dramatically Improve Email Open Rates with AI
Automizy is email marketing software that uses AI to significantly boost email open rates. Here's how.
7 AI Tools for Social Media
We looked at each use case for AI in social media to see what was actually possible—and what tools to use for each use case. This list is the result.
How to Automatically Engage Leads with AI
Meera.ai is a conversational AI platform that helps brands engage with consumers at every buyer journey stage. We talked to the firm's CEO to learn more.
100+ Expert Resources to Help You Learn AI Fast [Q4 2019 UPDATES]
Everything you need to get started with AI—without spending months on research or struggling with difficult jargon.
The Future of Marketing AI Is Real-Time
Marketers need to start using AI and machine learning for real-time insights and intelligent automation. Here's why.
How to Automatically Optimize Paid Ads with AI
Albert is an AI-powered platform that automatically runs and optimizes paid advertising campaigns. We talked with CEO and founder Or Shani to learn more.
Publicis Sapient's Global Head of AI Says Artificial Intelligence Key to Digital Transformation
Rashed Haq, Global Head of AI, Robotics & Data at Publicis Sapient, sat down with Marketing AI Institute to talk about the marketing industry's future.
How to Use Google Search for Better Audience Targeting
There are a few simple ways to identify and target specific audiences with a technology we all know and love: Google.
Watch Angela Pham's Keynote from MAICON: How to Talk to Users in a Machine Learning World (Video)
In her talk at the Marketing AI Conference (MAICON), Angela Pham, UX Content Strategist for Facebook, discussed “How to Talk to Users in a Machine Learning World.” Watch the full video here.
How to Pilot Artificial Intelligence at Any Company [WEBINAR]
This webinar teaches you how to explore AI use cases, find AI-powered technologies, and use our practical framework to decide which solutions to pilot.
How to Boost Ecommerce Sales with AI
Zoovu uses AI to drive ecommerce sales. Here's how.
3 Ways Agencies Can Win More Business with AI
Most marketing agencies don’t know their audience well enough to create an effective pitch. AI can help.
Seventh Sense Uses AI to Optimize Email Send Times
Artificial intelligence can make it more likely that a prospect will open and read your email. Here’s how.
How AI Promises Success for Inside Sales and Telemarketing
Your best inside sales reps and telemarketers know how to think on their feet. So what’s all the buzz about artificial intelligence (AI)?
Scale 1-to-1 Customer Interactions With This AI Tool
Learn how B2C marketing automation platform Emarsys uses artificial intelligence and machine learning to create 1-to-1 personalized customer experiences.
How Are Natural Language Applications Solving Real Marketing Challenges?
AI is not magic. It is a scientific answer to real-world business challenges. Here's how to use it for real marketing problems.
Watch Karen Hao's Session from MAICON: What Is AI? (Video)
In her talk at the Marketing AI Conference, Karen Hao of MIT Technology Review discussed, “What is AI?” Watch the full video here.
The 10 AI Social Media Influencers You Need To Know
AI is transforming the way marketers and brands use social media, with tools for ads, creative, insights, and more. Learn about 10 of the influencers leading this charge into an AI-powered future.
How to Discover Audience Insights in Real-Time with AI
Codec uses artificial intelligence to help marketers identify and better understand target audiences. Here's how.
This AI Tool Hyper-Personalizes Direct Mail Outreach
Alyce is an AI-powered platform that matches your prospects with personalized gift selections, so you can drive success with direct mail. Here's how.
Use Cases for AI in Email
Artificial intelligence is making a massive difference in tons of email marketing campaigns. Here are a bunch of ways to use AI for your email marketing.
The Dark Side of Artificial Intelligence in Marketing
As marketers, we have the ability to leverage user data to achieve our goals. But, the question becomes, where do you draw the line? What data will your organization capture or buy, and how will you use it to motivate consumers to take action?
How to Use AI in Conversational Marketing
How can you use artificial intelligence to do better, more personalized conversational marketing? This post has the answer.
How to Know If AI Will Work For You
AI has the potential to transform B2B marketing, but marketers should evaluate and pilot AI with some important information in mind.
Piloting AI: Get Started with Artificial Intelligence [Nov. 19 Webinar]
In anticipation of your 2020 business planning, we are offering a free webinar, Piloting AI: Get Started with Artificial Intelligence, on Nov. 19 at 12 p.m. ET.
Use Cases for AI in Analytics
Discover tangible use cases for artificial intelligence in marketing analytics.
3 Questions to Ask B2B Vendors About AI
Purchasing a B2B AI tool can enhance your business, as long as you’re asking the right questions before signing on with a new vendor.
Artificial Intelligence: Smarter Marketing and the Promise of AI
At the first-ever Marketing Artificial Intelligence Conference (MAICON), thought leaders showed marketers what’s coming.
Marketing and AI: Key Takeaways You Need to Know
In July, hundreds of marketers gathered in Cleveland, Ohio at MAICON, to better understand AI. This post recaps some of the information-packed sessions.
Use Cases for AI in SEO
There are real ways—today—that you can start using AI to improve SEO performance.
3 Ways to Get Started with AI in Your B2B Marketing
B2B marketers have heard of AI, but don’t know how to actually get started. This post has you covered.
Use Cases for AI in Advertising
AI is already producing results for marketers who run ads. Here’s how to start using it in your campaigns.
Become a Marketing AI Pioneer (MAICON Opening Keynote Video)
In case you missed the inaugural Marketing AI Conference (MAICON) this past July, Paul Roetzer’s opening keynote laid the foundation for marketers getting started. Watch the full video to become a marketing AI pioneer.
24 Marketers' Genuine Answers to Fascinating AI Questions
At MAICON, we asked marketers to answer two fascinating questions about AI. These are their responses.
How to Automate Your SEO at Scale
SEO for enterprises is changing—and it's never been more critical to drive SEO performance at scale. Here's how.
How to Use AI for Content Success [Research]
Read the research that proves content marketing and artificial intelligence go hand-in-hand for lower costs and higher revenues.
Marketing Artificial Intelligence Conference (MAICON) 2020 Sponsorship Kit Now Available
Connect your marketing AI technology or service to an ever-growing community of marketing leaders seeking to drive change in their organizations. Request the Marketing Artificial Intelligence Conference (MAICON) 2020 sponsorship kit today for details.
14 AI Tools for Content Marketing
We looked at each use case for AI in content marketing to see what was actually possible—and what tools to use for each use case. This list is the result.
Use Cases for AI in Content Marketing
We looked at each use case for AI in content marketing to see what was actually possible—and what tools to use for each use case. This list is the result.
The 14 AI + Content Marketing Influencers You Need To Know
The top 14 content marketing and artificial intelligence influencers you should already be following on social media.
This AI Tool Tells You the Questions Prospects Are Asking
Frase is an AI platform that tells marketers which questions prospects are asking, then helps them create content around those questions.
What Is Artificial Intelligence for Content Marketing?
This post is designed to answer some of those basic questions about AI that content marketers might have about the technology and its potential.
How to Do Better Email Marketing with AI
Email marketing is one of the top areas today where you can apply AI to increase revenue and reduce costs. Here's how.
3 Traits Your Salespeople Need in the AI Era
By partnering with AI-powered tools, today’s salespeople can delegate their administrative work and return to their original skill set. Here's how.
How to Boost Traffic 10,000% with AI
Using MarketMuse's AI-powered content intelligence and strategy platform, Tomorrow Sleep increased traffic from 4,000 to 400,000 visitors. Learn how.
Why MAICON Matters: From the Speakers’ Perspectives (VIDEO)
At the Marketing Artificial Intelligence Conference (MAICON) July 16 - 18, we chatted with a few of the speakers about their experiences at the event. Watch the full video.
How to Do Better Content Marketing with AI
Content marketing is one of the top use cases today for artificial intelligence. Here's how to get started with this powerful technology.
Marketing Career Pathways with AI: What You Need to Know
What marketing career pathways will AI unlock? This post explores how to chart your marketing career path in the age of artificial intelligence.
10 Best Speaker Quotes from MAICON
Didn’t get a chance to attend MAICON 2019? Or, were you torn between multiple sessions? Here are 10 of our favorite quotes from the conference.
6 Major Marketing Takeaways from MAICON
Check out these six takeaways from our team from the recent Marketing Artificial Intelligence Conference (MAICON).
Microsoft AI News: $1 Billion for Insanely Powerful AI
Microsoft AI news: the company announced it’s investing $1 billion to create insanely powerful artificial intelligence that “can do anything the human brain can do.”
Recap: Day 3 of MAICON 2019
The final day of MAICON 2019 brought more spectacular speakers and breakout sessions. Read a full recap of day three here.
Boost Conversions Using AI and Machine Learning
DXi has developed an AI-powered solution that uses machine learning to boost conversions across both ecommerce and brick and mortar businesses. We talked with founder and CEO Srinivas Kilambi to learn how DXi works.
JUST ANNOUNCED: Marketing Artificial Intelligence Conference (MAICON) 2020 To Be Held in Cleveland, July 14 - 16
The 2020 Marketing Artificial Intelligence Conference (MAICON) will be held in Cleveland, Ohio July 14-16, 2020. Register today!
Recap: Day 2 of MAICON 2019
Read this post for a recap on the first full day of MAICON, including main stage keynotes, breakout sessions and much more.
5 Top Takeaways from MAICON 2019 Workshop Sessions
The MAICON 2019 workshops taught attendees to plan, pilot, and scale marketing AI technologies. Here are the top takeaways.
The Future is Marketer + Machine [MAICON 2019 Opening Video]
Artificial intelligence has the power to transform our businesses and our careers. See more in this video from the 2019 Marketing Artificial Intelligence Conference.
How B2B Marketers Can Use AI
Forward-thinking B2B marketers know they need to be using artificial intelligence. But how do you actually use it? This post offers 3 suggestions.
How AI Gives Your Content Marketing Superpowers
One of the top challenges cited by B2B marketers in 2019 should sound familiar. Making sure content marketing is a revenue center. Here’s how AI can help.
Welcome to the AI-Augmented Workforce
There’s a lot of doom and gloom about AI’s potential to automate away jobs. But the reality is that most workers are going to be augmented by machines, not replaced by them. Here’s how.
How to Create a Truly Buyer-Enabled Journey with AI
Artificial intelligence is the new normal in B2C—and it should be the new normal in B2B, too. Here’s how to make that happen.
MAICON Sponsors You Won't Want to Miss—And Where to Find Them
Are you prepared for MAICON 2019? Get to know this year’s most anticipated sponsors and scope out the best booths to visit.
3 Reasons Why Your Content Strategy Needs AI
Your content strategy needs to be using AI if you want to stay ahead of the competition. There are 3 reasons why.
How eBay Uses Artificial Intelligence for Copywriting [Case Study]
When a global brand like eBay adopts AI to scale their marketing, you pay attention. A new case study shows you how eBay is using AI to automatically write email subject lines.
5 Speakers Hitting the Main Stage at MAICON
Read this post for a preview of five speakers taking the main stage at MAICON.
9 Can’t-Miss Features in the Marketing Artificial Intelligence Conference (MAICON) Mobile App
Download the MAICON 2019 mobile app to get the most out of the conference. Create your agenda, network with other attendees, and more.
Marketing AI Institute Founder Talks AI and MAICON on WKYC TV
Artificial intelligence (AI) is everywhere around us. In fact, we use AI more than 100 times a day. Marketing AI Institute Founder and CEO Paul Roetzer explains more on WKYC TV.
Intelligent Assistants Should Be Your New Coworker—and That's a Good Thing
Conversica CMO Rashmi Vittal says your next coworker is going to be powered by AI. Here’s why that’s a good thing.
This AI Tool Automatically Turns Blogs, Videos, and Podcasts Into Social Media Posts
Lately is an AI-powered social media marketing platform that helps marketers scale their publishing and reach. We interviewed the company's CEO to learn how it works.
Why Artificial Intelligence Matters to B2B Marketers
Consumers expect to get the information they need, when they need it, on-demand—regardless if they’re buying B2C or B2B. This type of personalization at scale is available only with artificial intelligence.
Is the Future of Influencer Marketing Artificial?
Are the influencers you follow of social media actually real? Meet Lil Miquela, a pixelated "virtual influencer" used by brands like Balmain and Calvin Klein.
How to Build a Competitive Advantage for Your Brand with AI
Brands want to create better content, faster and at scale, to build trust, engagement and lead flow. Artificial intelligence can help.
Microsoft, Machine Learning, Marketing and . . . Whisky? 🥃
Can artificial intelligence create the perfect whisky? Mackmyra Whisky is using Microsoft's Azure to find out.
HubSpot Uses AI to Make Contact and Company Deduplication Simple
HubSpot's new AI-powered deduplication tool uses machine learning to clean up duplicate contacts and companies within your CRM.
The Future Is Marketer + Machine (Marketing AI Conference Video)
In this video, MAICON creator Paul Roetzer sat down with speaker Tameka Vasquez to learn more about her conference topic, “Don’t Let Them Scare You, The Future is Marketer + Machine.”
10 Truths About Marketing Artificial Intelligence
In this post, we’ve curated 10 quotes from Marketing Artificial Intelligence Conference (MAICON) speakers on the current and future potential of AI.
One Step Ahead: Build a Competitive Intelligence Strategy for Your Business
Ellie Mirman, CMO at Crayon, shares with us How to Build a Competitive Intelligence Strategy.
Harness AI to Empower Your Sales Team
Understand how to leverage artificial intelligence in marketing to empower your sales team.
Is Your Marketing AI Project Doomed to Fail?
Understand how to better structure your marketing artificial intelligence projects by learning from industry pitfalls.
AI and Language Testing: Everything You Need to Know About Testing Language to Increase Marketing Performance
Learn how to optimize marketing language with artificial intelligence with a specific focus on language diversity.
Start Down the Path to More Intelligent Marketing
We sat down with Sara Hocking, a self-dubbed “regular” marketer who incorporated AI at Grant Thornton LLP, to discuss her journey to piloting AI. See her at MAICON July 16-19, 2019.
This Cybersecurity System Protects Connected Homes Using AI
CUJO AI is an AI-driven cybersecurity and network intelligence solutions for network operators. We spoke with the company to learn more.
How to Achieve 1:1 Marketing at Scale with AI (Video Q&A)
Thanks to advancements in marketing AI, we can use content marketing to make the experience more personal and relevant than ever before.
How to Hyper-Personalize the B2B Buyer Journey with AI
PathFactory is a content insight and activation platform powered by AI. We spoke with the company to learn more about this B2B solution.
This Simple Chart Will Help You Better Understand AI Today
Artificial Intelligence and Machine Learning are at the top of the hype cycle. You will be well served to keep these three Needs and Deeds in mind.
This AI Tool Makes Sure Customers See Your Emails
Pepipost is an AI tool that helps you send emails in the most efficient way and with disruptive pricing. We profiled the company to learn more.
How Brands Can Actually Let AI Do The Talking
Conversational AI allows brands to automate conversations with consumers at any point in their customer experience.
VR and Marketing: What You Need to Know
The use of extended reality (XR) in marketing is on the rise. Here’s why.
What’s Stopping Marketers from Getting Started with AI?
Artificial intelligence (AI) in marketing is a game changer. But, it’s also intimidating. That’s what Carl Schmidt will address at the Marketing AI Conference (MAICON) this July in Cleveland.
Is Your Brand Ready for Deepfake Videos?
With the right resources, artificial intelligence has made it relatively easy to create deepfakes—fake videos of people that appear and sound very real. Has your brand factored this into your crisis communication plan?
Angela Pham from Facebook Speaking at Marketing AI Conference (MAICON)
Angela Pham, UX Content Strategist at Facebook, is speaking at the Marketing AI Conference (MAICON) on how her team gives a human voice to machine enabled conversation technology.
How Can Artificial Intelligence Inspire Our Creativity?
We like to think that creativity remains a uniquely human capability. While that may be true, for now, there’s no denying that artificial intelligence holds the power to enhance and inspire our creativity.
Supercharge Your Sales with AI (Featuring Pam Didner)
Pam Didner overviews how marketers can supercharge their efforts by utilizing artificial intelligence for different sales stages. Find out more in her MAICON workshop "How to Leverage AI for Sales Enablement."
Does Your Content Marketing Deliver ROI? (Video)
Paul Roetzer sits down with MarketMuse Co-Founder and Chief Product Officer Jeff Coyle to unpack the details of his MAICON session "Making Content Your Competitive Advantage: How to Ensure Every Article Delivers SEO."
3 Ways to Evaluate AI to Optimize Your Marketing
How do we evaluate how AI can help or optimize our marketing? There are three main ways.
Why Smart Audio Is Important For Brands Right Now
Smart audio is not something to focus on just because it was the big deal at CES this past year. The story is much bigger than that.
Predict How Consumers Will React to Content Using Machine Learning
Cortex is set of artificial intelligence technologies that predicts which content consumers will like best. Learn more in our interview with CEO Brennan White.
How Artificial Intelligence Is Transforming SEO
We spoke with BrightEdge COO Krish Kumar about the transformative effect AI is going to have on SEO.
How Do We Prepare College Students for the Age of AI?
Artificial intelligence is accelerating the velocity of change not only in marketing but in higher education, as well. Here's how we're starting the conversation to proactively prepare our students.
What Are the Top Use Cases for AI in Marketing?
Using our AI Score for Marketers assessment tool, we’ve asked hundreds of professionals to rate the value of intelligently automating more than 60 common AI use cases.
Why Your Website Doesn’t Rank Well
Brands with content marketing programs have a big problem: Their websites don't rank well, despite all the content they create. Here's how to fix that.
What are the Best Artificial Intelligence Books for Marketers?
Here are five books for marketers getting started with artificial intelligence, including Automate This: How Algorithms Came to Rule Our World by Christopher Steiner.
How Can Artificial Intelligence Make Your Brand More Human?
AI gives us superpowers, which can be used for good or evil, but it should make us better people, professionals, and brands.
How Can Marketers Get Started With Artificial Intelligence?
In this 5-episode series, Paul Roetzer, Founder & CEO of PR 20/20, sits down with HubSpot Product Manager of Machine Learning, Kevin Walsh, to discuss the applications of artificial intelligence in digital marketing.
Who Should Be Involved in Marketing AI Pilot Projects?
Should your entire marketing team be involved in piloting marketing AI projects? How can you ensure those involved are enthusiastic about AI's opportunities?
IBM, PathFactory Sign On as Lead Sponsors for the Marketing Artificial Intelligence Conference (MAICON)
MAICON just announced its first round of sponsors: IBM, PathFactory, Vennli, Conversica, HubSpot, MarketMuse, and PR 20/20.
Why Marketers Need to Understand Amazon Web Services
Companies that use Amazon Web Services get on-demand AI and machine learning services at their fingertips, which help them deploy AI at scale.
What Are the Ethical Concerns of AI in Marketing?
There is a race, not just in marketing, but in business and society, to build smarter solutions. What are the ethical concerns of AI in marketing?
What Is Image Recognition and Why Should You Care?
By analyzing the millions and billions of visuals that people share everyday, machines are, in fact, able to make your marketing far more intelligent and far more human.
What Should You Do If Your Marketing AI Pilot Project Fails?
No matter what you start with, there is a very real chance that the first couple marketing AI pilots you run won’t work. Here's what your next step should be.
What Is Voice Recognition and Why Should You Care?
Certain types of AI are going to transform your career in marketing and sales sooner than you think. One of these transformative technologies is voice recognition.
Will Artificial Intelligence Take My Marketing Job?
Will artificial intelligence take your marketing job? The answer may surprise you.
5 Insights on AI from Christopher S. Penn That Will Change Your Marketing
Marketing expert Christopher S. Penn knows a thing or two about artificial intelligence. He even wrote an entire book on it, called AI for Marketers. In my recent video interview with him, he revealed some key insights on AI that marketers need to understand.
Should AI Pilot Projects Focus on Cost Reduction or Revenue Generation?
There are two primary reasons you should consider seeking AI-powered solutions in your marketing: 1) reduce costs and/or 2) increase revenue.
How Can Marketers Use Artificial Intelligence?
In part two of the Artificial Intelligence in Digital Marketing, Paul Roetzer and HubSpot product manager of machine learning Kevin Walsh, discuss the reasons marketers should consider AI, how HubSpot thinks about AI in its platform, and what marketers can learn about AI from using Gmail.
A Top Use Case for AI in Business That You Need to Know About
Finding any answers from a repository of unstructured data is like searching for a needle in a haystack. AI is here to help.
What Do Marketers Need to Know When Buying AI-Powered Technology?
Just because marketing technology companies claim they use AI, machine learning and deep learning, doesn’t necessarily mean their solutions are actually much more intelligent or efficient than what you’re already using.
10 Must-See Sessions at the Marketing AI Conference (MAICON)
The Marketing AI Conference (MAICON), July 16 - 18, 2019, is packed with inspiring workshops and sessions from dozens of top authors, entrepreneurs, AI researchers and marketing executives. Check out these 10 can’t-miss talks, and visit the full agenda to explore all 40+ sessions and 60+ speakers.
The Online AI Course from Andrew Ng Every Marketer Should Take
This is the course I wish I’d had when getting started on my journey to understanding AI. It’s called AI for Everyone and it’s taught for free on Coursera by Andrew Ng, former lead at Google Brain and the Baidu AI Group.
What Is Artificial Intelligence in Marketing?
In part one of a new video series Artificial Intelligence in Digital Marketing, Paul Roetzer and HubSpot product manager of machine learning Kevin Walsh, discuss what exactly artificial intelligence is, how it works in our daily lives and more.
The AI-Powered Assistant Every Marketer Needs
Lucy, created by Equals 3, works as an AI-powered knowledge management assistant that reads and learns every document and data asset that you feed her—she never leaves, never forgets and becomes smarter every day.
What’s Wrong with Marketing Automation Software Today?
What’s wrong with marketing automation software today? It’s largely still manual. But, marketing technology is getting smarter and change is coming, thanks to artificial intelligence.
How Should Marketers Get Started with Artificial Intelligence?
How should marketers get started with artificial intelligence today? The short answer is quick-win pilot projects with narrowly defined use cases and high probabilities of success. That’s how you build executive support for the longer term vision and transformation.
How to Transform Your Content Marketing with Artificial Intelligence
Is your content marketing strategy going stale and no longer resonating with your audience? Then this post is for you.
How Can We Make AI More Approachable for Marketers?
For most marketers, artificial intelligence (AI) can be intimidating and confusing. Our goal at the Institute is to make is approachable and actionable. Here are three ways to get started.
This Marketing AI Solution Tells You Exactly How It Makes Recommendations and Predictions
simMachines uses explainable AI to tell you why it makes the predictions and recommendations it does to optimize your marketing activities. Learn more in this exclusive profile.
Marketing’s Challenge with the AI Black Box
Explainability is critical to understanding why an AI system did what it did. Without knowing why an AI system recommends what it does, the business use case for AI in marketing becomes limited.
The Impact on Sales as AI Goes Mainstream
InsideSales.com’s State of Artificial Intelligence 2018 report dives into the implications of AI for sales and marketing leaders as the tech sees continued adoption.
How Artificial Intelligence Impacts Every Marketer’s Email Campaigns
Your email campaigns reach the consumer without gatekeepers or intermediaries—or so you might think. In fact, you have to get past a mailbox provider’s AI first.
AI-Powered Competitive Intelligence Tool Announces $6 Million in Funding and New Industry Report
Crayon, an AI-powered competitive intelligence company, just announced $6 million in Series A funding and a 2019 State of Competitive Intelligence Report, which catalogs insights from more than 1,000 competitive intelligence professionals.
How to Make Your Website Amazon Alexa’s Top Choice
Keywords don't ensure you'll be the result Amazon Alexa uses to answer questions. In this week's round-up of the top artificial intelligence articles, we share how to optimize your site for voice search, Adobe's lesson in machine learning and UX, and how to AI-ready your business.
How AI Improves Content Strategy and Increase Sales
There are billions of pieces of content generated every day online. Read how brands like Coca-Cola are using content intelligence to sift through all that information and turn it into actionable insights for sales and marketing teams.
Research Proves the Benefits of Getting Ahead of the AI Curve
Artificial intelligence is more than just a marketing buzzword. Learn how to overcome the challenges to implementation and invest now to see real results.
Over 90% of Sales Professionals Expect AI to Improve Performance in 2019
Your weekly roundup of the best artificial intelligence and machine learning news we read about this week. Don't miss InsideSales' new State of AI report, Domino's AI-powered pizza-identifier loyalty program, and more.
60+ Speakers Scheduled to Present at the Marketing Artificial Intelligence Conference (MAICON)
The Marketing Artificial Intelligence Conference (MAICON) agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio.
AI Won’t Take Jobs in These Four Disciplines
Your roundup of the best stories in artificial intelligence and machine learning. This week we're sharing Kai-Fu Lee's job predictions, the World Economic Forum's approach to ethics and AI, and why Microsoft's CTO thinks all citizens of the 21st century need to understand AI.
What Are Machine Learning and Deep Learning—and Why Should Marketers Care?
Machine learning and deep learning are two different, but related, types of AI that affect the various marketing tools we use for automation.
Why Brands Need to Invest More in Email Marketing
Email is alive and well—and making marketers a lot of money. And AI-powered email marketing tools are changing the game. Here’s why your brand needs to invest more in email marketing this year.
Read This Before You Upload a 10-Year-Old Photo of Yourself
Your weekly roundup of artificial intelligence and machine learning news. This week we're sharing stories about the #10yearchallenge taking over social media and 2019 AI predictions from industry experts.
#CES2019 Dominated by Artificial Intelligence
We at the Institute read anything about AI that we can get our hands on. This week, we can't stop reading about artificial intelligence's dominance at the Consumer Electronic's Show (CES), the most-needed skills according to LinkedIn, and tips for applying AI to your content marketing tactics.
How To Generate Content Ideas That Will Resonate
Struggling with creating a content marketing strategy that works? Check out our free guide to find out how to create data-driven, engaging content.
Funding for AI Sales and Marketing Companies Exceeds $5.2 Billion
If you follow the money, sales and marketing technology is trending toward a much more intelligent future.
4 Truths About AI We Can't Ignore
Looking back at 2018’s artificial intelligence (AI) and machine learning reports, what can we expect this year?
[Webinar] Learn How to Develop An Intelligent Attribution Model
Attribution modeling is the solution to demonstrate marketing’s impact on your business's bottom line. Join us on Feb. 18 at 11 a.m. ET as Trust Insights co-founders Katie Robbert and Christopher Penn lead you through three different types of attribution models.
Top 10 Marketing AI Posts of 2018
What did you read this year? We compiled the most impactful posts on marketing artificial intelligence from 2018 so you can catch up before the new year.
How SMEs Can Use Marketing AI to Beat the Big Guys
Any SME content marketer knows that their competitive advantages over larger organizations include their superior agility, closer connections with customers, and ability to react quickly to the market.
How One Company's Risk-Taking is Helping Them Own the AI Voice Space
At the Marketing AI Institute, our team reads dozens of articles weekly and shares the best ones here. This week we're reading all about how Kayak is taking risks to own the voice and chat space, what all K-12 students should know about AI, and Taylor Swift's facial recognition security tool.
15 Marketing Artificial Intelligence Conference (MAICON) Speakers You Should Know
We're excited to announce the initial group of 15 amazing speakers who will help us make AI approachable and actionable for marketers at the inaugural Marketing Artificial Intelligence Conference (MAICON).
Report: Top 25 Use Cases for Marketing Artificial Intelligence
We asked hundreds of marketing professionals to rate the value of intelligently automating more than 60 uses cases. Here are their top 25.
How Retail Is Using AI-Powered Content to Perform at Scale
How the retail sector is embracing Content Intelligence and AI to provide a more personalized experience to their customers.
AI Poised to Increase Jobs Among Early Adopters
Marketing AI Institute's weekly roundup of artificial intelligence and machine learning. This week we're reading about AI's ability to increase jobs, Google' attempt to squash cultural bias in algorithms and more.
How Artificial Intelligence Impacts Your Email Marketing—and What to Do About It
Artificial intelligence has a huge role in determining how effective your email marketing is. Here’s how email marketers should respond.
How One Ecommerce Company Used AI to Get a 3,000% Return on Ad Spend
Ecommerce company RedBalloon uses artificial intelligence to dominate paid advertising. Here’s how they’re doing it.
Google Removes Gender Pronouns from Smart Compose
Our team reads tons of AI and mahine learning articles to share the best ones with you. This week we're reading all about Google's removal of gender pronouns in its Smart Compose Gmail feature, which smart speaker is best and how China uses cheap labor to support their AI ambitions.
Fireside Chat: Dharmesh Shah and Paul Roetzer on Marketing Technology and Artificial Intelligence
Paul Roetzer and Dharmesh Shah answer the big questions on AI at the 2018 IMPACT Live event. These marketing technology experts share how you can get started with AI, what the future holds and other key insights.
Marketers Are Using AI to Create Facebook Ads that Convert
Phrasee has mastered NLG for email subject lines and is now taking on copywriting for Facebook and Instagram ads. Find out this and more on marketing artificial intelligence in our weekly links roundup.
The Daily Presence of AI for Marketers: Navigating Today and Tomorrow
In his presentation at IMPACT LIVE 2018, Marketing Artificial Intelligence Institute founder Paul Roetzer describes the current state of AI, where marketing AI technology is going and how you can make AI your competitive advantage.
9 Ways to Become a Marketing Artificial Intelligence Pioneer
Learn the 9 essential steps to create a competitive advantage through artificial intelligence.
Artificial Intelligence Could Help or Hurt Midterm Elections
From finding unregistered voters to creating deepfake voice of presidential candidates—artificial intelligence could have major impacts on upcoming elections.
Leverage AI Content Generation for Micro-Content Personalization
Content generation or automated content creation is when a computer “writes” content without needing a human author. This post dives into how to leverage this AI-powered tech for better personalization.
What You Need to Know Today: AI + Ethics
The topic of ethics in artificial intelligence is not a new one. However, as AI quickly becomes more integrated into humans’ lives, the need for guidelines has risen from a minor consideration to a serious concern. We’ve got all the recent ethics-related AI news you need here.
Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open
Marketing Artificial Intelligence Conference (MAICON) registration is now open. Sign up before Dec. 15 to take advantage of early-bird pricing.
How to Scale Content Creation with AI
Almost every content marketer we talk to has the same question: How do you scale content creation with AI? Look no further, because we have some answers.
How to Optimize Your Content with AI
You’ve probably heard a lot of hype around artificial intelligence. This post goes beyond the hype to show you practical ways you can actually use AI to optimize your content.
Call for Speakers: Help Make Artificial Intelligence Approachable and Actionable for Marketers
Do you have an artificial intelligence story to tell? If so, the Marketing Artificial Intelligence Conference (MAICON) call for speakers is now open, and we want to hear from you. The submission deadline is Friday, Dec. 21, 2018.
MIT Wants To Solve For AI Talent Shortage With $1 Billion New School
What's trending in AI and marketing news? MIT is solving for the AI talent shortage with a $1 billion new school initiative, Adobe teased a new set of AI-powered brushes for illustration, and Memory raised $5 million in funding for their AI-fueled time tracking app Timely.
5 Ways to Get Started with Marketing AI Today
Marketers need to get started learning about and experimenting with AI—and fast. Here are 5 ways to do that.
4 Smart Ways to Use AI for SEO
Your favorite search engine is powered by artificial intelligence, so it makes sense your SEO activities should be, too. Here are some smart ways to start using AI for SEO.
Latest Instagram Update: AI for Bullying
Your weekly AI news recap is here! We're reading all about Instagram's AI-powered update to detect bullying in images, Amazon's gender-biased recruiting tool, and the Google Pixel 3's AI features.
Uber Eats Is Using AI to Surpass Its Competitors (And It's Working)
All the AI and machine learning news you need this week. Read on to find out how Uber Eats is dominating the food delivery industry with AI, Google and Facebook's talent war, and Kai-Fu Lee's AI funding recommendation.
Thanks to Machine Learning, Adobe Analytics Will Never Be the Same
At the Institute, we read as many artificial intelligence and machine learning articles as we can get our hands on. The three pieces of news we think you need to know about this week are here.
How to Marry UX and AI to Outdo Your Competition
Our team can’t stop reading AI and machine learning articles. This week, find out how to use UX and AI as your competitive advantage, about new Microsoft’s Dynamic 365 AI releases and how AI healthcare startups have raised over $4.3 billion since 2013.
How 11 World-Class Brands Are Actually Winning with AI
Top brands are using AI across industries to sell more, provide exceptional customers experiences at scale, and transform their operations. Here are 11 actual case studies of companies using AI to build a competitive advantage.
McKinsey Predicts AI Will be as Impactful as the Steam Engine
Our team reads tons of AI and machine learning news every week so we can share the top stories with you. Machine learning articles worth reading this week include McKinsey's AI predictions, Google's new What-IF machine learning tool, and some of the most notable machine learning use cases.
6 Limitations of AI in Marketing That You Need to Know Before You Buy
Expert advice from marketers, for marketers on the limitations of AI in marketing.
How to Use Artificial Intelligence to Supercharge Your Email Marketing
Your weekly roundup of the best AI and machine learning posts on the web. This week we're covering email marketing tips from Salesforce, how AI video recording is changing job interviews, and why algorithms struggle with "catastrophic forgetting."
Introducing the Marketing Artificial Intelligence Conference (MAICON)
Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON)—an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations.
8 Marketing Experts Reveal How AI Is Going to Turn the Industry Upside Down
Expert advice from marketers, for marketers on the impact artificial intelligence will have on the industry.
Are Machines Better At Advertising Than Humans?
Our team reads tons of articles weekly to share the top ones with our subscribers. This week we’re reading about advertising wins from machine learning, top AI talent pools in the U.S., and the AI terms all marketers should know in 2018.
New AI Report Points to New Roles for Human Marketers
A forward-looking new research report from Business Insider Intelligence digs into the most compelling and promising innovations in marketing technology, showing what it will mean for marketers to work alongside AI in the near future. Here are the top takeaways marketers need to know.
How a Construction Software Company Uses AI to Dominate the Competition
Keeping a close eye on your competitors can seem nearly impossible with the amount of data available online. Construction software developer HCSS turned to Crayon for help gathering competitive intel and saw a difference in the first week.
Back to School Special: Artificial Intelligence in Classrooms
All the artificial intelligence and machine learning news you need to know heading into back to school season. This week, we're reading about IBM's partnership with Scholastic and Edmodo, how AI is used to track everything students type and more.
Making These Content Strategy Mistakes? AI Can Help
Artificial intelligence (AI) has emerged to help marketers read and analyze billions of pieces of content in seconds to help forge a better understanding of what resonates with coveted prospects. Here's how.
42+ Artificial Intelligence Tools for Marketers
We’re tracking 750+ AI-powered marketing companies with more than $3.7 billion in funding. Here are some of the best tools from the list that you can start using today.
Students Build Machine Learning Algorithm More Powerful than Google’s
Your weekly roundup of the best articles in AI and machine learning. This week, we can't get enough of the small group of students who built an algorithm more powerful than Google's code, Facebook Research's machine learning video series, and how Quicksilver is fighting gender bias in science.
The Rise of AI for Agencies
Marketing agencies that don't adopt AI now are going to get left behind, says Scott Litman at Equals 3. Learn why the rise of AI for agencies matters to you—before it's too late.
Why Every Brand Strategy Must Include Content Governance—and How AI Can Help
If you're serious about brand strategy, you're trying to build a truly valuable brand. That's why it's a shame most enterprise marketers leave out a key component of any brand strategy. It’s called content governance, and AI can help you do it.
Artificial Intelligence for B2B Content Strategy and Content Development
Artificial intelligence can solve a lot of content strategy and content development challenges that B2B marketers face, if you use the right platforms. Learn more about how AI is changing the B2B content marketing playbook—and what that means for you.
How Marketo Uses Machine Learning for Personalization and Prediction
Marketo aims to personalize marketing efforts like no human can with the addition of two AI-powered tools: Marketo AudienceAI + Marketo ContentAI.