artificial intelligence in marketing

Marketing Artificial Intelligence Institute founder Paul Roetzer and HubSpot co-founder and CTO Dharmesh Shah shared the stage at 2018 IMPACT Live to answer audience questions about marketing technology in general, and artificial intelligence in particular. You can watch the complete fireside chat here, and read some of the highlights below.

Marketing is on the verge of making a huge pivot, thanks to artificial intelligence. The difference between those who thrive and those who are left behind may be the depth of their technical understanding and ability. Everyone involved with marketing will benefit from an understanding of marketing artificial intelligence. It doesn’t matter if you’re a manager driving your company's marketing strategy or a developer looking to build marketing AI systems—this type of experience and knowledge will only become more valuable as the industry progresses. If you’re looking to take your AI understanding to the next level, here are three great courses to get started.

At the Marketing AI Institute, we read dozens of articles on artificial intelligence every week to uncover the most valuable ones for our subscribers and we curate them for you here. We call it 3 Links in 3 Minutes. Enjoy! 

We are surrounded by AI every day and don’t pay much attention to it. Our lives are automated more and more as months and years pass, but as marketers, we struggle to implement AI at work. How do we get started?

Gartner and McKinsey Global Institute forecast trillions of dollars in annual impact from artificial intelligence, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. A recent research project from MIT Sloan Management Review and The Boston Consulting Group (BCG) analyzed AI adoption based on a global survey of 3,076 business executives. The report—Artificial Intelligence in Business Gets Real: Pioneering Companies Aim for AI Scale—broke responding companies into four groups:

At the Marketing AI Institute, we read dozens of articles on artificial intelligence every week to uncover the most valuable ones for our subscribers and we curate them for you here. We call it 3 Links in 3 Minutes. Enjoy!  AI Finds Unregistered Voters According to The New York Times, a multi-state project called the Electronic Registration Information Center (ERIC) has identified 26 million eligible, unregistered voters since 2012 and is playing a part in encouraging participation in this year's midterm elections.