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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Blog Feature

How One Company's Risk-Taking is Helping Them Own the AI Voice Space

By: Ashley Sams
December 14th, 2018

At the Marketing AI Institute, we read dozens of articles on artificial intelligence every week to uncover the most valuable ones for our subscribers and we curate them for you here. We call it 3 Links in 3 Minutes. Enjoy! 

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15 Marketing Artificial Intelligence Conference (MAICON) Speakers You Should Know

By: Paul Roetzer
December 12th, 2018

I’ve attended and presented at hundreds of conferences in my nearly (gulp) 20 years in the industry, but, this is my first time on the event organizer side as we build the Marketing Artificial Intelligence Conference (MAICON). And, like every event I’ve been to, we see the diversity and quality of the speakers as the fundamental building block of a great attendee experience.

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Blog Feature

Report: Top 25 Use Cases for Marketing Artificial Intelligence

By: Paul Roetzer
December 11th, 2018

How much will artificial intelligence (AI) impact your job as a marketer in the next two years? Probably way more than you think. From audience targeting, to content strategy, to SEO, media buying, email writing, and predicting conversions and churn, hundreds of activities marketers perform every day will be intelligently automated to some degree in the near future.

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How Retail Is Using AI-Powered Content to Perform at Scale

By: Tom Salvat
December 7th, 2018

From big boxes to web giants, the retail sector of the economy is embracing content intelligence as a key part of their marketing operations. Retail operators, facing stiff competition and ever-changing consumer tastes, are embracing big data, machine learning, and artificial intelligence as tools that can give them the competitive edge they need to thrive in a rapidly evolving world.

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AI Poised to Increase Jobs Among Early Adopters

By: Ashley Sams
December 6th, 2018

At the Marketing AI Institute, we read dozens of articles on artificial intelligence every week to uncover the most valuable ones for our subscribers and we curate them for you here. We call it 3 Links in 3 Minutes. Enjoy! Profitability of AI Pioneers to Grow 8% Faster than Average Companies Talk about the rise of artificial intelligence is usually accompanied by bleak predictions of the number of jobs it will replace. But according to MIT Sloan Management Review, that’s only part of the story.

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How Artificial Intelligence Impacts Your Email Marketing—and What to Do About It

By: Lauren McCombs
December 4th, 2018

In 1971, the world’s first email was sent. We’re guessing that the first spam message was sent shortly after. Today, the world of email (and the spam that plagues it) is way more sophisticated. From 1 million email users in 1995 to 2.5 billion in 2015, email usage has exploded. And now mailbox providers and spammers alike rely on artificial intelligence to do battle.

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