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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Blog Feature

AI in Advertising: What It Is, How to Use It and Companies to Demo

By: Mike Kaput
March 7th, 2019

In 2018, Lexus released what it called the first advertisement scripted by artificial intelligence.

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This Marketing AI Solution Tells You Exactly How It Makes Recommendations and Predictions

By: Paul Roetzer
March 5th, 2019

Artificial intelligence solutions in marketing and other industries often have a problem: It is sometimes hard, or impossible, to explain why AI systems make the recommendations or predictions they do. It makes sense, if you think about it. Machine learning algorithms might use hundreds, thousands, or millions of factors to arrive at a single recommendation or prediction. It can be difficult to untangle just how the machine got to the outcome it did, even if that outcome seems ideal. But this poses problems for businesses. What happens if your amazing AI tool makes what looks like a great recommendation—but that recommendation ends up being bad for business? How do you explain to your boss, CEO, or the board why that particular recommendation over another was made?  It's a problem that AI-powered platform simMachines tries to solve with its explainable AI models. The models are used by marketers to do everything from customer lifecycle modeling to lead prioritization to A/B testing and measurement.  Just as important as their results, the models tell you the "why" behind every prediction and recommendation they make. We spoke with simMachines CMO Dave Irwin to learn more about the solution.

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Blog Feature

8 TED Talks on AI Every Marketer Should Watch

By: Elizabeth Juran
February 28th, 2019

TED talks are a great place for AI insights and inspiration, as they feature people with a range of AI backgrounds and experiences. At the time of this writing, a search for “artificial intelligence” on the TED talks website turns up 311 results. In case you don’t have the time to watch them all, we compiled a list of our favorites.

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AI in Content Marketing: What It Is, How to Use It and Companies to Demo

By: Mike Kaput
February 26th, 2019

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better.

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Blog Feature

The Impact on Sales as AI Goes Mainstream

By: Sammie Fisher
February 21st, 2019

InsideSales.com recently released its State of Artificial Intelligence for Sales and Marketing 2018 Report. Based on responses from 600 business professionals, the report dives into what leaders need to know about the coming AI revolution. We’ve highlighted the three most important findings for marketers below, but download the full report for more information on what AI trends have leaders most concerned, most excited, and more.

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Blog Feature

Marketing’s Challenge with the AI Black Box

By: Dave Irwin
February 21st, 2019

Marketers have an AI problem.

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