artificial intelligence in marketing

Editor's Note: This post has been republished from Mobilewalla's website. Mobilewalla is a Marketing AI Institute partner.

We asked marketing leaders to tell us about their greatest individual marketing challenge. The number one answer? Scaling marketing efforts.

In Paul Roetzer's words: "In the process of making marketing more intelligent, artificial intelligence has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture, and community." Are you using AI to make your brand more human? If not, now is a great time to start. AI actually works better when tied with human engagement. In fact, for AI to be truly successful, it needs to have humans at the core. 

Artificial intelligence is forecasted to have trillions of dollars of annual impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it to their marketing. New research from Marketing AI Institute and Drift uncovers why.

Marketing doesn’t end when buyers make a purchase. By continually enhancing your relationship with a customer, you increase the chance that their journey with you continues—and continues profitably. The purchase is just one step in the customer lifecycle. With a customer lifecycle marketing strategy, your marketing evolves from separate campaigns to an always-on approach.  AI chatbots are a vital tool in customer lifecycle marketing, enabling your team to provide the best possible customer experience without increasing headcount.  This article dives into AI chatbots, customer lifecycle marketing, and how they can work together to improve customer relationships, increase customer lifecycle value, and reduce churn.

As part of the AI Academy for Marketers membership, we offer monthly Ask Me Anything (AMA) sessions with leading industry experts. We chat about everything from technology trends, use cases, lessons learned, to much more. This post offers an inside look into the latest, exclusive members-only session with Scot Westwater, CCO & Co-Founder, Pragmatic Digital, and Susan Westwater, CEO & Co-Founder, Pragmatic Digital. During the session, the co-founders discussed the current opportunities available to marketers in voice search and strategy—all questions stemming from their short courses offered in the AI Academy for Marketers (linked below). How to Build a Voice Strategy Blueprint [Short Course] Voice 101 for Business: Understand the Who, What and Why [Short Course] Below is a quick video from our chat, followed by top takeaways from the conversation.