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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Blog Feature

[The Marketing AI Show Episode 16] The Future of Business Is AI, or Obsolete

By: Cathy McPhillips
May 24th, 2022

This week’s episode is spurred by a blog post written earlier this week by our CEO Paul Roetzer.

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Blog Feature

Voice Search Optimization for Beginners: The Ultimate Guide

By: Sam O'Brien
May 20th, 2022

As voice search develops from something like a fad, to hands-free technology that’s here to stay, it’s an ideal time to adapt your pages to answer verbal searches.

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Beyond Customer Success: How Conversational AI Does More Than Chat

By: Yael Darom
May 19th, 2022

Analyzing data from your conversational AI can help you gain unexpected insights into your business operations and performance.

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Blog Feature

AI Marketing – Can You Predict The Success Of Your Next Campaign?

By: Rebecca Barnatt-Smith
May 18th, 2022

Editor's Note: This post is republished with permission from MarketMuse. Consumers are more active now than ever before. As our lives become more and more digitalised, the once passive consumer now has the freedom to order what they want, when they want. With ever-changing trends surfacing among social platforms and e-commerce booming higher than ever before on the back of the pandemic, vendor competition has never been more fierce.

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Blog Feature

Taking Data on a (Customer) Journey

By: Victoria Richardson
May 17th, 2022

Editor's Note: This content is sponsored by Marketing AI Institute partner AiAdvertising. A sales funnel is one of the most helpful marketing concepts, turning the abstract customer journey into a concrete, highly digestible visual. Unfortunately, it can also be one of the most misleading.

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Blog Feature

The Future of Business Is AI, or Obsolete

By: Paul Roetzer
May 16th, 2022

With each day that passes, and each advancement in artificial intelligence language and vision technology, it is becoming more apparent that there will be three types of businesses in every industry: AI Native, AI Emergent and Obsolete.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.