The Marketing Artificial Intelligence Conference (MAICON), which drew 300 professionals from 28 states and 12 countries in its inaugural year, returns to the Huntington Convention Center of Cleveland, July 14 - 16, 2020!
“AI is probably the most important thing humanity has ever worked on. I think of it as something more profound than electricity or fire.” — Sundar Pichai, Google CEO
Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.
Forward-thinking B2B marketers know they need to be using artificial intelligence. But how do you actually use it?
Making sure content marketing is a revenue center is one major issue cited by respondents in Content Marketing Institute and MarketingProfs’ ninth annual B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.
Artificial intelligence is the new normal in B2C—and it should be the new normal in B2B, too. Machine learning is used to shape industry-leading B2C brand experiences, like Netflix and Amazon recommendations or Spotify music suggestions. But B2B buyers demand these same types of experiences—the ones that are highly customized and self-directed.
There’s a lot of doom and gloom about AI’s potential to automate away jobs. But the reality is that most workers are going to be augmented by machines, not replaced by them. And this is a good thing for marketing and sales pros.
.png){kind=logo}
.png){kind=logo}
