artificial intelligence in marketing

“How do I get started with AI?” This is one of the top questions we get from marketers. A lot of professionals want to understand and apply AI to their work. But they don't know where or how to start. It's understandable. There is a lot of content out there on AI. And there's a ton of hype. So I want to walk marketers through how I would approach this process, using mock examples.

There are a ton of ways to get started learning about AI — thanks to online courses.

SoMin uses AI to help you do better social media marketing. The company's AI platform combines advanced data analytics and behavioral science to study data from social media accounts. Their technology then takes that data and provides valuable insights you can use to reduce costs and increase sales across social media and influencer marketing campaigns. We spoke with SoMin’s CEO Aleks Farseev and Sales Director Hendrik Schwartz to learn more about the technology.

Whether you’re a complete convert or remain a skeptic, today’s intelligent assistants are here to stay. Google Assistant, Siri, Cortana and Alexa are the standard default helpers in our everyday devices — designed to help us find, execute, discover, shop, and solve elements of our everyday lives.

If you're just getting started with artificial intelligence and/or machine learning, there are some questions you must ask of your company before you spend money on AI software.

For years now, marketers have heeded warnings of email’s popularity declining. It’s overhyped, overused, and people are tired of it—or so we’ve been told.