<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2006193252832260&amp;ev=PageView&amp;noscript=1">

2 Min Read

Google Just Released an Insanely Valuable Prompting Guide

Featured Image

Wondering how to get started with AI? Take our on-demand Piloting AI for Marketers Series.

Learn More

Google just released a massive prompting 101 guide packed with useful advice.

The guide is 40+ pages and has tips on how to prompt Google Gemini to get better results.

It also features tons of great use cases for Gemini across marketing, sales, and service.

Unlike the prompting "gurus" out there, Google advises users to keep prompting simple.

The company says "the most successful prompts average around 21 words.”

They also say there are four main areas to consider when writing an effective prompt. (Though you don't even need to use all four.)

  • Persona. What role is the AI playing?
  • Task. What task do you want it to do?
  • Context. What context would be helpful for it to know?
  • Format. What format should the output be in?

Google also says to use natural language, be specific, and provide as much context as possible.

Google also offers a range of sample prompts that professionals can use.

These include:

  • Turning your notes from a meeting or research into ideas within Docs: Generate a list of four relevant and engaging thought leadership blog post ideas for [company] based on trending topics, target audience analysis, and brand keywords
  • Doing market research using Gemini: I need to do market research on [industry] industry to identify new trends. Use [URLs] to uncover emerging trends and shifting consumer preferences.
  • Writing sales emails for outreach in Gmail: Write an email inviting people interested in [focus area] to our happy hour taking place on [date, time] at [trade show event]. Include that we specialize in [focus area].

And the guide has dozens more prompts you can use across Gemini, Docs, Slides, and Gmail.

“It just further shows that there is no right answer a lot of times when it comes to AI," said Marketing AI Institute founder / CEO Paul Roetzer on Episode 92 of The Artificial Intelligence Show.

There are tons of different and conflicting pieces of prompting advice out there. Google's guidance goes against plenty of them. That's because AI is constantly evolving and no one knows everything, says Roetzer.

That's why actually conversing with these systems is so important.

“Talk to it like a person. Talk to it like you’re giving instructions to an associate, an intern, a colleague," says Roetzer.

And don't hesitate to ask: What else do you need to complete this task well?

The guide is a great place to start. And it's recommended reading for any professional.

But your own expertise, instinct, and intuition will also make you great at talking to AI, says Roetzer. And it presents you with a golden opportunity:

"Become the person on your team who knows how to work with this tool."

Related Posts

[The AI Show Episode 83]: Google Bard Is Now Gemini, AI Agents Are Coming, and Sam Altman Seeks Trillions to Reshape AI

Claire Prudhomme | February 13, 2024

Episode 83 of The Artificial Intelligence show examines Google Bard's rebranding to Gemini, the inevitability of AI Agents, and Sam Altman's trillion-dollar request to reshape AI.

[The AI Show Episode 85]: Nvidia’s Blockbuster Earnings, Groq’s Blazingly Fast AI Goes Viral, and How to Handle AI Disruption in Your Work

Claire Prudhomme | February 27, 2024

Explore AI's impact on work, NVIDIA's earnings, Groq's rise, Google Gemini issues, and AI ethics in Episode 85 of The Artificial Intelligence Show.

[The AI Show Episode 92]: AI Reveals at Google Cloud Next, Google and WPP Team Up, Humane AI Pin’s Brutal Reviews & Udio, Captions Tech Spotlights

Claire Prudhomme | April 16, 2024

This week on The AI Show: Google Cloud Next showcases AI, WPP partners with Google on AI ads, and startups Humane AI Pin, Udio AI, and Captions make headlines.