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How Google's Recent AI Announcements Offer a Glimpse of the Tech's Future

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Google just shared some incredible AI projects it’s working on that provide a glimpse of AI's future.

Some of the most interesting projects include:

  • AI for wildlife tracking.
  • AI for flood forecasting.
  • An AI-powered material health app.
  • An AI app that helps people detect sight conditions that cause blindness.
  • An AI model that speaks the world’s 1,000 most-spoken languages.
  • Self-coding robots that autonomously generate new code.
  • AI for fiction writing, which several professional writers are experimenting with.

As part of the reveal, Google CEO Sundar Pichai said, “AI is the most profound technology we are working on, yet these are still early days.”

Why It Matters

In Episode 24 of the Marketing AI Show, Marketing AI Institute founder/CEO Paul Roetzer and I discussed Google’s AI announcements and what they mean to business leaders.

  • Language AI developments are having a big impact. Google’s LaMDA model is a major driver of the company’s AI work. The more rapidly Google’s language AI advanced, the more impact it will have on a variety of professions. “How is it going to affect writing, journalism, business, marketing, sales?” asks Roetzer. “A lot of the research labs have very bullish viewpoints on how big of an impact language models will have and how quickly it's going to happen.”
  • And we’re not ready for it. “These language models are learning and being able to actually write and assist us,” says Roetzer. “People aren’t aware of what’s about to happen.” Language AI is coming to disrupt many industries and professions—fast.
  • Domain experts need to be thinking hard about AI applications. Google didn’t just showcase language AI. Its AI systems for predicting wildfires and floods both have big implications for certain industries. “If I'm an insurance carrier, I would certainly be on the phone right now trying to figure out how do we infuse that into our underwriting? How do we mitigate risk? How do we do real-time claims when we can predict that wildfires [and floods] are going to impact people we insure?” says Roetzer.
  • And so does everyone else in every other profession. “How's this going to affect what we do? And what are the opportunities here? How can we move and get access to this kind of information quicker and infuse it into our product and our business?” asks Roetzer. We all need to ask these questions anytime a company announces AI breakthroughs. “That's the beauty of AI right now is there is a chance to reinvent almost every business and every industry.”

What to Do About It

Learn More About This Topic

You can hear the whole conversation about this topic and more cutting-edge AI news in Episode 24 of the Marketing AI Show, out now.

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