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Intro to AI Live Class

May 13

Our live Intro to AI class is free and will help you understand the latest trends in AI and what it’s capable of doing. Professionals of all levels are encouraged to join. Take 1 hour to launch your AI transformation!

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Scaling AI Live Class

May 27

Take the next step in transforming your company and career with AI. Join us for a 60-minute free webinar to learn how to scale AI responsibly in your organization.

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Download our AI for CMOs, AI for Marketing, AI for Sales,
and AI for Customer Success Blueprints - Free and ungated!

We help marketers and business leaders understand, pilot, and scale AI

AI is forecasted to have trillions of dollars in annual impact, yet many marketers struggle to understand what it is and how to apply it to their marketing programs. That's where we come in.

Marketing AI Institute is a media, event, and online education company making AI approachable and accessible to marketing and business leaders around the world. 

Since 2016, we've published 1,000+ articles to help marketers understand, pilot, and scale AI. We track and analyze hundreds of AI-powered vendors with $18+ billion in combined funding. And we partner with top AI-first companies to bring you exclusive insights straight from the cutting-edge of AI adoption and implementation.

This work has turned our team into industry-leading experts on the potential opportunities and practical considerations presented by AI in marketing.

About the Institute

Inc. 5000 Color Medallion LogoMarketing AI Institute is among the fastest-growing
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rivate companies in America at #320. (Inc. 5000, 2025)

Why AI in Marketing?

Marketers who pilot and scale AI now have the opportunity to create a significant and sustained competitive advantage for their businesses and personal careers.

 

Drive Company Profits Up

Achieve greater ROI on campaigns through unmatched consumer personalization and targeting, and more intelligent marketing.

Reduce Time and Costs

Spend less time on repetitive, data-driven tasks so you can free up resources for more human and strategic work.

Advance Your Career

Enhance your knowledge and capabilities with AI-powered tools and partners to gain a competitive advantage as a next-gen marketer.

Take the First Step with Our Free Intro Course
 

Featured Resources

Become a next-gen marketer and brand with our actionable content, education, and in-depth resources.

Intro to AI

Intro to AI

Take the first step in your AI learning journey. Join us for a 60-minute free webinar to learn what AI is, and how it impacts marketers.

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Marketing AI Book

Marketing AI Book

Read the essential blueprint to understanding and applying AI in marketing: Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

Order Your Copy

This Week in AI Newsletter

This Week in AI Newsletter

Get AI news, trends, and resources from companies and thought leaders transforming how marketing works with AI.

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Artificial Intelligence Podcast

Artificial Intelligence Podcast

Listen to Paul and Mike discuss the latest in AI news from across the globe and how these stories impact businesses and leaders. 

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Latest Blog Posts

View our complete archive of Marketing AI Institute blog posts.

3 min read

OpenAI's Microsoft License Goes Non-Exclusive

In Brief OpenAI and Microsoft quietly rewrote the most important partnership in AI. Microsoft's license to OpenAI's...
3 min read

The Six Comforting Myths We Tell Ourselves About AI and Jobs

In Brief Clara Shih, founder of the New Work Foundation and former CEO of Salesforce AI, published a widely shared...
4 min read

An AI Agent Deleted a Production Database in 9 Seconds

In Brief PocketOS founder Jer Crane published a viral postmortem describing how a Cursor agent running Anthropic's...
2 min read

I’m Struggling to Keep Up with AI

I'm struggling to keep up with AI. There, I said it. I’ve been researching and writing about AI since 2011; run an...
3 min read

The Messy Reality of Running AI Agents in a Business

In Brief Agent hype is loud, but the leaders actually deploying agents are: surpassing token budgets in days pushing...
4 min read

How One Researcher Built a 25-Page Report in a Day

In Brief Taylor Radey, Director of Research at SmarterX, used a multi-tool AI workflow to produce the 2026 State of AI...

AI Mastery Memberships

AI Academy by SmarterX features AI Mastery Memberships that give you access to all the education, insights, and answers you need to become an AI-forward professional and leader. 

The 12-month membership includes access to briefings, a generative AI mastery series, Ask-Me-Anything sessions (AMAs), AI Fundamentals, Piloting AI, Scaling AI, and more to help you stay competitive, marketable, and skilled in the age of AI. We will continue to add new content throughout 2025 and beyond.

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Latest AI Academy Headlines

Learn about the latest course releases and news from AI Academy by SmarterX. View more headlines.

AI Academy Launches AI for Legal Course Series

Legal professionals are facing a breaking point. Workloads continue to grow, contract review and administrative demands...

Claude Skills for Slide Decks: Build Branded Presentations Automatically

What if you could teach Claude exactly how your brand builds presentations and never have to explain it again? In this...

Kling AI: Create Cinematic Video with Generative AI

The gap between a simple prompt and a polished cinematic video is shrinking fast. Kling AI is one of the tools helping...
 

Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

In this book, Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage.

It is an essential blueprint to understanding and applying AI in marketing.

Order Your Copy

Marketing Artificial Intelligence Book Cover
 

Our Partners

We work with leading AI-first companies that are building the next generation of marketing technologies and services.

 

Join us for our next free Intro to AI class.

Our Intro to AI free class will help you understand what AI is and what it’s capable of doing. Business professionals of all levels are encouraged to join. Data science and machine learning experience is not required!

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