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Intro to AI Live Class

July 29

Our live Intro to AI class is free and will help you understand the latest trends in AI and what it’s capable of doing. Professionals of all levels are encouraged to join. Take 1 hour to launch your AI transformation!

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Scaling AI Live Class

July 9

Take the next step in transforming your company and career with AI. Join us for a 60-minute free webinar to learn how to scale AI responsibly in your organization.

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Download our AI for CMOs, AI for Marketing, AI for Sales,
and AI for Customer Success Blueprints - Free and ungated!

We help marketers and business leaders understand, pilot, and scale AI

AI is forecasted to have trillions of dollars in annual impact, yet many marketers struggle to understand what it is and how to apply it to their marketing programs. That's where we come in.

Marketing AI Institute is a media, event, and online education company making AI approachable and accessible to marketing and business leaders around the world. 

Since 2016, we've published 1,000+ articles to help marketers understand, pilot, and scale AI. We track and analyze hundreds of AI-powered vendors with $18+ billion in combined funding. And we partner with top AI-first companies to bring you exclusive insights straight from the cutting-edge of AI adoption and implementation.

This work has turned our team into industry-leading experts on the potential opportunities and practical considerations presented by AI in marketing.

About the Institute

Inc. 5000 Color Medallion LogoMarketing AI Institute is among the fastest-growing
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rivate companies in America at #320. (Inc. 5000, 2025)

Why AI in Marketing?

Marketers who pilot and scale AI now have the opportunity to create a significant and sustained competitive advantage for their businesses and personal careers.

 

Drive Company Profits Up

Achieve greater ROI on campaigns through unmatched consumer personalization and targeting, and more intelligent marketing.

Reduce Time and Costs

Spend less time on repetitive, data-driven tasks so you can free up resources for more human and strategic work.

Advance Your Career

Enhance your knowledge and capabilities with AI-powered tools and partners to gain a competitive advantage as a next-gen marketer.

Take the First Step with Our Free Intro Course
 

Featured Resources

Become a next-gen marketer and brand with our actionable content, education, and in-depth resources.

Intro to AI

Intro to AI

Take the first step in your AI learning journey. Join us for a 60-minute free webinar to learn what AI is, and how it impacts marketers.

Register Today

Marketing AI Book

Marketing AI Book

Read the essential blueprint to understanding and applying AI in marketing: Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

Order Your Copy

This Week in AI Newsletter

This Week in AI Newsletter

Get AI news, trends, and resources from companies and thought leaders transforming how marketing works with AI.

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Artificial Intelligence Podcast

Artificial Intelligence Podcast

Listen to Paul and Mike discuss the latest in AI news from across the globe and how these stories impact businesses and leaders. 

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View All Resources

 

Latest Blog Posts

View our complete archive of Marketing AI Institute blog posts.

3 min read

Two Things Every B2B Marketer Should Be Doing With AI Now

Our 2026 State of AI for Business Report surveyed more than 2,100 business professionals, including nearly a third who...
2 min read

This Is What B2B Marketers Need to Know About the Future of Work

The 2026 State of AI for Business Report surveyed more than 2,100 professionals, 84% of whom work at B2B organizations...
4 min read

Your Brand Reputation Precedes You With AI, Whether You Like It or Not

Marketers, take note: New research using 2.7 million data points from the 2026 Winter Olympics revealed how AI systems...

SmarterX Blog

View our complete archive of Marketing AI Institute blog posts.

5 min read

AI Token Costs Continue to Explode and Nobody Can Predict Them

In Brief AI vendors charge by the token, the unit of text going into and out of a model, and those costs are spiking...
4 min read

Microsoft CEO Satya Nadella Says Your AI Edge Is Humans Plus AI Capability You Build

In Brief Microsoft CEO Satya Nadella published a lengthy essay on X laying out his view of the "future of the firm" in...
4 min read

The White House Continues to Ban Anthropic's Mythos 5, and There's No Solution in Sight

In Brief Anthropic released its two most advanced AI models on June 9. Three days later, the Trump administration used...
1 min read

The Future of the Firm Is the Human + Machine Learning Loop

Microsoft CEO Satya Nadella published an X post on June 14 with a powerful framing for how companies should think about...
2 min read

Why Your Team Has AI Tools But Isn't More Productive, and What to Do About It

Most professionals are actively embedding AI into their work. Yet, according to SmarterX's 2026 State of AI for...
4 min read

Is the Era of Affordable AI Over?

In Brief New analysis from SemiAnalysis found that a $200 a month Claude plan can deliver roughly $8,000 in compute and...

AI Mastery Memberships

AI Academy by SmarterX features AI Mastery Memberships that give you access to all the education, insights, and answers you need to become an AI-forward professional and leader. 

The 12-month membership includes access to briefings, a generative AI mastery series, Ask-Me-Anything sessions (AMAs), AI Fundamentals, Piloting AI, Scaling AI, and more to help you stay competitive, marketable, and skilled in the age of AI. We will continue to add new content throughout 2025 and beyond.

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Latest AI Academy Headlines

Learn about the latest course releases and news from AI Academy by SmarterX. View more headlines.

NotebookLM Video Overviews: Features, Limitations, and Best Uses

What if your dense documents could quickly become engaging visual content? In the latest course in the Gen AI App...

AI Academy Launches AI for IT Course Series

IT professionals are facing unprecedented demands. More users, more devices, more cloud infrastructure, more security...

Can NotebookLM Build Your Next Presentation?

What if your dense documents could quickly turn into easy-to-absorb visuals? In the latest addition to the Gen AI App...
 

Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

In this book, Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage.

It is an essential blueprint to understanding and applying AI in marketing.

Order Your Copy

Marketing Artificial Intelligence Book Cover
 

Our Partners

We work with leading AI-first companies that are building the next generation of marketing technologies and services.

 

Join us for our next free Intro to AI class.

Our Intro to AI free class will help you understand what AI is and what it’s capable of doing. Business professionals of all levels are encouraged to join. Data science and machine learning experience is not required!

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