BrightEdge Marketing in the Machine Age webinar:

Marketing Artificial Intelligence Consulting

Making AI approachable and actionable for modern marketers.

Artificial intelligence gives brands the power to drive productivity, profitability and performance. The early adopters will have a distinct, and potentially insurmountable, competitive advantage. 

But, AI in marketing is a crowded and confusing space with lots of hype and buzzwords. It’s hard for marketers to find the AI technologies they can trust to move their brands, and careers, forward. 

We’re here to help.

We launched the Marketing Artificial Intelligence Institute in November 2016 with the mission to:

“Educate modern marketers on the present and future potential of artificial intelligence, and connect them with AI-powered technologies that can drive marketing performance and transform their careers.”

Since that time we’ve published more than 100 blog posts designed to make AI approachable and actionable for marketers. As part of the content strategy, we’ve written spotlights on 30+ AI-powered companies with more than $600 million in combined funding. But, that’s just the start. We’re tracking more than 500 sales and marketing AI companies with combined funding north of $2.9 billion.

While AI marketing technologies are potentially years away from self-running, self-improving autonomous systems, many AI tools available today can still have massive impact on your business.

So, how do you get started with AI? How do you determine the current and future potential for AI to improve, and eventually transform, your marketing programs and your career? Click here to get started.

The 5Ps of Marketing AI Consulting Framework

We use our 5Ps of Marketing AI framework to guide the consulting process and identify the most valuable use cases and technologies to integrate AI into your business. 

  • The 5Ps of Marketing AIPlanning: Predicting consumer behaviors, defining strategies, prioritizing activities and determining how to allocate marketing resources. 
  • Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements.
  • Personalization: Personalizing consumer experiences through intelligently automated emails, content and product recommendations, AR/VR, and web experiences.  
  • Promotion: Managing cross-channel and cross-device promotions to drive engagement and actions, including audience targeting, social publishing and digital paid media management.
  • Performance: Turning data into intelligence through automated narratives and insights, and using that intelligence to optimize performance.

AI can be your competitive advantage. Let’s get started!

“Marketers who can harness the power of artificial intelligence will be able to do more with less, run personalized campaigns of unprecedented complexity, and transform business as usual through new methods of machine-intelligent marketing. The opportunities are endless for marketers and entrepreneurs with the will and vision to transform the industry.” — Paul Roetzer, The Marketing Performance Blueprint (Wiley, 2014)

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