Become a Next-Gen Marketer

Use AI to grow your business and career.

Not sure where to start? Attend a free upcoming Intro to AI class.

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Inc. 5000 Color Medallion LogoMarketing AI Institute is among the fastest-growing
p
rivate companies in America at #320. (Inc. 5000, 2025)

We help marketers and business leaders understand, pilot, and scale AI

AI is forecasted to have trillions of dollars in annual impact, yet many marketers struggle to understand what it is and how to apply it to their marketing programs. That's where we come in.

Marketing AI Institute is a media, event, and online education company making AI approachable and accessible to marketing and business leaders around the world. 

Since 2016, we've published 1,000+ articles to help marketers understand, pilot, and scale AI. We track and analyze hundreds of AI-powered vendors with $18+ billion in combined funding. And we partner with top AI-first companies to bring you exclusive insights straight from the cutting-edge of AI adoption and implementation.

This work has turned our team into industry-leading experts on the potential opportunities and practical considerations presented by AI in marketing.

About the Institute

Why AI in Marketing?

Marketers who pilot and scale AI now have the opportunity to create a significant and sustained competitive advantage for their businesses and personal careers.

 

Drive Company Profits Up

Achieve greater ROI on campaigns through unmatched consumer personalization and targeting, and more intelligent marketing.

Reduce Time and Costs

Spend less time on repetitive, data-driven tasks so you can free up resources for more human and strategic work.

Advance Your Career

Enhance your knowledge and capabilities with AI-powered tools and partners to gain a competitive advantage as a next-gen marketer.

Take the First Step with Our Free Intro Course
 

Featured Resources

Become a next-gen marketer and brand with our actionable content, education, and in-depth resources.

Intro to AI

Intro to AI

Take the first step in your AI learning journey. Join us for a 60-minute free webinar to learn what AI is, and how it impacts marketers.

Register Today

Marketing AI Book

Marketing AI Book

Read the essential blueprint to understanding and applying AI in marketing: Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

Order Your Copy

This Week in AI Newsletter

This Week in AI Newsletter

Get AI news, trends, and resources from companies and thought leaders transforming how marketing works with AI.

Subscribe Today

Artificial Intelligence Podcast

Artificial Intelligence Podcast

Listen to Paul and Mike discuss the latest in AI news from across the globe and how these stories impact businesses and leaders. 

Listen Now

View All Resources

 

Latest Blog Posts

View our complete archive of Marketing AI Institute blog posts.

2 min read

AI Boomers vs. Doomers: Why Both Sides Are Mistaking Beliefs for Truths

The debate around artificial intelligence is increasingly splitting into two extreme camps: the “AI boomers” who see...
3 min read

AI Avatars of the Dead: A Dystopian "Black Mirror" Moment or an Inevitable Future?

A new AI app is drawing intense comparisons to the dystopian sci-fi show Black Mirror for its ability to create...
2 min read

OpenAI Just Released GPT-5.1, and Personality Is a Big Focus

OpenAI has released GPT-5.1, a significant upgrade to its flagship model series designed to make ChatGPT both smarter...
2 min read

Apple's $1 Billion Bet on Google Gemini to Fix Siri

Apple is reportedly finalizing a deal to pay Google roughly $1 billion a year for its ultrapowerful Gemini AI model, in...
2 min read

OpenAI’s Bombshell Deposition: An Anthropic Merger, “Lying,” and a 52-Page Memo

A newly released court deposition reveals the chaotic days surrounding Sam Altman’s 2023 ouster from OpenAI, and shows...
2 min read

Amazon vs. Perplexity: A Lawsuit Over AI Agents that Shop

Amazon has filed a federal lawsuit against Perplexity AI, accusing the startup of illegally using its new AI agent,...

AI Mastery Memberships

AI Academy by SmarterX features AI Mastery Memberships that give you access to all the education, insights, and answers you need to become an AI-forward professional and leader. 

The 12-month membership includes access to briefings, a generative AI mastery series, Ask-Me-Anything sessions (AMAs), AI Fundamentals, Piloting AI, Scaling AI, and more to help you stay competitive, marketable, and skilled in the age of AI. We will continue to add new content throughout 2025 and beyond.

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Latest AI Academy Headlines

Learn about the latest course releases and news from AI Academy by SmarterX. View more headlines.

AI for Customer Success Course Series Launches

Customer success is entering a defining moment, and this professional certificate series is designed to help you lead...

Introducing a new AI-powered learning platform for AI Academy by SmarterX

AI Academy by SmarterX has launched a new, AI-powered learning management system (LMS) to help drive a more...

Gen AI: Pika Turns Ideas Into Eye-Catching Videos

If you have wanted to create short, scroll-stopping videos but felt held back by editing time or technical skills, this...
 

Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

In this book, Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage.

It is an essential blueprint to understanding and applying AI in marketing.

Order Your Copy

Marketing Artificial Intelligence Book Cover
 

Our Partners

We work with leading AI-first companies that are building the next generation of marketing technologies and services.

 

Join us for our next free Intro to AI class.

Our Intro to AI free class will help you understand what AI is and what it’s capable of doing. Business professionals of all levels are encouraged to join. Data science and machine learning experience is not required!

Register Now

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