Marketing AI Workshops
Experiences in AI designed to build next-gen teams and businesses.
Marketing AI Institute offers in-person and virtual workshops to help organizations accelerate AI adoption and engage their teams in interactive group training sessions.
Ideal for private corporate events, or as AI-focused sessions for marketing conferences, Marketing AI Institute workshops bring the latest use cases, technologies and best practices to your audiences.
Workshops are led by Marketing AI Institute founder and CEO Paul Roetzer, and chief content officer Mike Kaput, co-authors of Marketing Artificial Intelligence: AI, Marketing and the Future of Business.
The standard workshop rate is $30,000 + travel. Additional fees may apply for groups of more than 25 participants.
The Applied AI Workshop
Recommended for practitioners and managers
With hundreds of AI use cases and vendors to choose from, where do you begin?
The Applied Al Workshop is an interactive event for practitioners that accelerates your team’s understanding and adoption of AI, and engages your team in the process of launching successful pilot projects.
This workshop goes beyond the splashy headlines and buzzwords to explore a practical use case framework that makes AI approachable and actionable for your organization.
The half-day program starts with a beginner-level introduction to AI and walks attendees through dozens of sample use cases and technologies that are designed to:
- Reduce costs.
- Increase revenue.
- Create a competitive advantage.
Once your team understands AI, and is able to identify use cases, we turn them loose in groups brainstorming pilot projects.
Groups and ideas are commonly organized by function (e.g. marketing, sales, service), which helps to streamline the ideation process.
The goal is for your team to come away from the workshop inspired by the possibilities of intelligent automation, and armed with a collection of pilot projects per function that can be planned and activated in four-month sprints.
The final deliverable is a use case worksheet with project rankings, workshop summary report with key findings and insights, and recommended action plan for the next year.
Want to Do It Yourself? Get Training On-Demand.
If you’re looking for more affordable training for individuals or small groups, you can learn the same Applied AI model we use as part of our Piloting AI for Marketers online course.
Register today for only $499 and explore the framework, technologies, and templates that can fuel your transformation to a dominant next-gen business in your industry.
The Strategic AI Leader Workshop
Recommended for Director+
You don’t need a data science degree to lead AI transformation in your organization. You just need to understand AI, and learn to look at and solve business problems differently.
The Strategic AI Leader Workshop is an interactive event for director-level and above that is designed to analyze and prioritize business problems that may be solved more efficiently with AI.
The workshop organizes potential AI projects by goal (e.g. reduce costs or accelerate revenue) and function (e.g. marketing, sales, service, operations, finance, HR, IT, R&D), and then evaluates projects based on forecasted value to solve over 1-, 3- and 5-year horizons.
The half-day program includes an executive-level overview of AI that’s customized to your industry and organization, and focuses on solving for business challenges that can accelerate growth and drive innovation, such as:
- Create personalized experiences.
- Enhance decision making.
- Generate more/better leads.
- Grow audience.
- Improve efficiency.
- Increase revenue.
- Optimize pricing.
- Predict outcomes.
- Strengthen customer loyalty.
- Reduce churn.
Groups and ideas are commonly organized by business function / department, which helps to streamline the ideation process.
The goal is for your team to come away from the workshop with a minimum of 2 - 4 high-value AI projects per business function that can be pursued over the next 1 - 2 years.
The final deliverable is a problem statement worksheet with value rankings, workshop summary report with key findings and insights, and recommended action plan for the next 1 - 2 years.