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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Mike Kaput

Mike Kaput is the Director of Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.

Blog Feature

3 Experts Explain Google BERT and What to Do About It

By: Mike Kaput
November 5th, 2019

Google BERT is a Google update powered by AI that has big implications for marketers.

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Blog Feature

How to Use AI and Machine Learning in Marketing

By: Mike Kaput
October 28th, 2019

No matter what type of marketing you do, you can get started using AI — today — with just three steps.

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Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Blog Feature

Use Cases for AI in Sales

By: Mike Kaput
October 24th, 2019

You might think that sales is a profession where humans will never be replaced by machines — but you're missing the point.

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Blog Feature

Use Cases for AI in Analytics

By: Mike Kaput
October 22nd, 2019

Marketers have plenty of data at their fingertips. And that's the problem. We have more data than ever, but struggle mightily to capture its full value. Artificial intelligence can help. AI tools today exist that surface insights marketers just don't see — and make predictions based on analysis at scale that marketers just can't do. AI can even unify your data sources, helping you get more value out of what you already have. In fact, there are a few big ways marketers can start using AI for analytics today. Read on to discover what they are.

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Blog Feature

How Is Artificial Intelligence Used in Analytics?

By: Mike Kaput
October 17th, 2019

Analytics powers your marketing program, but how much value are you really getting out of your data? Artificial intelligence can help.

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Blog Feature

How Is Artificial Intelligence Used in Sales?

By: Mike Kaput
October 15th, 2019

Artificial intelligence (AI) is helping salespeople boost lead volume, quality, and close rate.

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