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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Mike Kaput

Mike Kaput is the Director of Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.

Blog Feature

11 Expert Resources for Marketers Interested in Artificial Intelligence

By: Mike Kaput
September 8th, 2020

Artificial intelligence (AI) is a broad term that refers to the process and result of teaching machines to perform intelligent tasks. “Artificial intelligence,” far from being just a branch of computer science, is an umbrella that covers many different fields and technologies, including machine learning, deep learning and the programming of neural networks. That means the field of AI is much more exciting than a simple definition. It also means that, for marketers and the public at large, the topic of AI is far more complex than most people realize. 

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Blog Feature

How to Develop Internal AI Talent for Marketing

By: Mike Kaput
August 25th, 2020

In related posts on AI talent for marketing, we’ve talked about how to define your perfect team (focus on specific use cases) as well as how to attract your perfect candidate (send the right message). The reality for many companies, however, is that AI talent is scarce, in high demand, and too expensive to acquire.

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webinar

From Conversation to Conversion: Your Quickest Route to ROI [WEBINAR]

By: Mike Kaput
August 12th, 2020

Businesses that provide outstanding digital experiences to their buyers are more than twice as likely to be chosen by consumers. But the reality is most B2B websites aren’t built for the customer-led, always-on digital experience buyers have come to expect. Conversations can be the new conversion. Conversational engagement is your quickest route to ROI. 

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5 Use Cases for AI in Content Marketing [ON-DEMAND WEBINAR]

By: Mike Kaput
August 7th, 2020

How are you evaluating your content to see what’s working and what’s not?  Engaging consumers with relevant content that matters to them is a great way to create meaningful connections and differentiate yourself from competitors.

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5 Mistakes You Are (Almost Certainly) Making When It Comes to Artificial Intelligence

By: Mike Kaput
July 28th, 2020

Many marketers make mistakes when it comes to AI. That's natural: We've done it, too. It takes plenty of time to get comfortable with AI. But some mistakes are more costly than others. And these ones are the mistakes that take your organization down the wrong track when it comes to AI.

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Now Live: AI Academy for Marketers, On-Demand AI Education for the Marketing Industry

By: Mike Kaput
July 15th, 2020

AI Academy for Marketers, an online education platform that helps you understand, pilot and scale artificial intelligence, is now live! This post is a deep-dive into everything you need to know about Academy. Let’s get started!

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.