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Marketing Artificial Intelligence Institute

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Mike Kaput

Mike Kaput is a senior consultant at PR 20/20 who is passionate about AI's potential to transform marketing. At PR 20/20, he creates measurable marketing results for companies using data-driven strategies, market-leading content, and scalable marketing technologies. Full bio.

Blog Feature

Artificial Intelligence in Sales: What It Is, How to Use It and Companies to Demo

By: Mike Kaput
January 15th, 2019

Artificial intelligence can help salespeople hit and exceed their quarterly numbers. This fact is often obscured by all the buzz around AI. But make no mistake: AI has real applications to help you sell more—starting today. Forward-thinking companies are catching on to that fact. According to Salesforce’s latest State of Sales report, sales leaders expect their AI adoption to grow faster than any other technology. Salesforce also found that high-performing teams are 4.9X more likely to be using AI than underperforming ones. Yet AI is not replacing salespeople. Quite the contrary, the vast majority of companies using AI or planning to over the next two years also plan to increase staff. That’s because AI is creating practical value for sales teams by automating, augmenting and supercharging the way they work, with several real-world use cases and tools being used today.

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Blog Feature

How One Ecommerce Company Used AI to Get a 3,000% Return on Ad Spend

By: Mike Kaput
November 30th, 2018

Naomi Simson is an entrepreneur who hosts the popular Shark Tank Australia. But she was also a business owner with a problem. “I couldn’t believe how much money we were throwing at the problem of digital marketing,” she says in a phone interview with the Marketing AI Institute. Simson co-founded RedBalloon, an online marketplace for gifts and experiences. Since 2001, customers have bought everything from outdoor adventures to cooking classes—for themselves or as a present for someone else. RedBalloon was spending more than $45,000 per month on retainers for several ad agencies. The company had little transparency into what these agencies were doing, but Simson did know she was paying $50 or more per customer acquisition.

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Blog Feature

How to Make Blogging Easier with Artificial Intelligence

By: Mike Kaput
November 19th, 2018

One of the top challenges marketers ask us about at the Marketing AI institute is how to use artificial intelligence (AI) for blogging. There's a good reason for that. Done right, blogging attracts and converts for less money than traditional methods. Done wrong, it becomes a huge time investment that produces little return. That means brands need a way to blog quickly, consistently, and at scale, without a loss of quality. They also need to blog intelligently, writing about topics that actually produce results. On top of it all, brands must hire and manage talented teams to execute this process. That's a tall order for even the most adept of firms. And it's why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute. Artificial intelligence can help.

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Blog Feature

3 Free Online Artificial Intelligence Courses Taught by Google and Stanford Experts

By: Mike Kaput
November 15th, 2018

Marketing is on the verge of making a huge pivot, thanks to artificial intelligence. The difference between those who thrive and those who are left behind may be the depth of their technical understanding and ability. Everyone involved with marketing will benefit from an understanding of marketing artificial intelligence. It doesn’t matter if you’re a manager driving your company's marketing strategy or a developer looking to build marketing AI systems—this type of experience and knowledge will only become more valuable as the industry progresses. If you’re looking to take your AI understanding to the next level, here are three great courses to get started.

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Blog Feature

The Beginner’s Guide to Using Natural Language Generation to Scale Content Marketing

By: Mike Kaput
October 18th, 2018

You may have heard about the potential of artificial intelligence, machine learning, and related technologies. Indeed they can improve marketing performance, productivity and personalization. But getting started with these technologies isn’t always easy. This post describes how to apply AI technologies to your marketing efforts. In it, we’ll give you a 30,000-foot view of an AI technology called natural language generation (NLG) that is used by companies like the Associated Press to scale content creation. Then, we’ll teach you how to get started with that technology today.

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Blog Feature

5 Ways to Get Started with Marketing AI Today

By: Mike Kaput
October 16th, 2018

Almost all marketers have the same question about artificial intelligence: How do I get started? You don't need to know it all to build a competitive advantage with AI in your business and career. But you do need to take the right steps if you want to cut down your learning curve and begin experimentation and implementation in the quickest, cheapest way possible. At the Marketing AI Institute, we've spent years experimenting with artificial intelligence tools and talking to vendors to better understand what's actually possible with AI. These are some of the steps we think are most important to take when you're just getting started.

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