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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Mike Kaput

Mike Kaput is the Director of Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.

Blog Feature

17 Artificial Intelligence Courses to Take Online

By: Mike Kaput
July 6th, 2020

There are a ton of ways to get started learning about AI — thanks to online courses.

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Blog Feature

3 Important Questions You Have to Ask About AI

By: Mike Kaput
June 29th, 2020

If you're just getting started with artificial intelligence and/or machine learning, there are some questions you must ask of your company before you spend money on AI software.

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Blog Feature

How to Use Artificial Intelligence in Advertising

By: Mike Kaput
June 23rd, 2020

You can start using artificial intelligence to dramatically improve your advertising performance today, even if you don't know the first thing about AI.

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Blog Feature

A Simple Intro to AI for Content Marketing

By: Mike Kaput
June 23rd, 2020

Content marketing is one of the top areas where you can use artificial intelligence to increase revenue and/or reduce costs. This isn't just speculation. Over 200 marketers told us this outright when they took our AI Score assessment. In it, these professionals were asked to rate the value of using AI for 60+ marketing use cases. Out of the 10 highest-rated responses, seven were related to content marketing.

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Blog Feature

How Virgin Holidays Made Millions With AI and Email

By: Mike Kaput
June 16th, 2020

Virgin Holidays sells travel experiences that net hundreds of millions per year. A lot of its sales happen over email, so even a modest bump in engagements and conversions is worth a fortune. Turns out, making a fortune is a lot easier when you use artificial intelligence. Virgin Holidays adopted an AI tool called Phrasee to do just that.

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Blog Feature

What Search Behavior During Coronavirus Tells Us About AI in Marketing [RESEARCH]

By: Mike Kaput
June 9th, 2020

New research from BrightEdge shows how the coronavirus pandemic has accelerated digital transformation — and it has implications for how marketers approach AI.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.