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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Mike Kaput

Mike Kaput is the Director of Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.

Blog Feature

The Beginner’s Guide to Using Natural Language Generation to Scale Content Marketing

By: Mike Kaput
January 16th, 2020

You may have heard about the potential of artificial intelligence, machine learning, and related technologies. Indeed they can improve marketing performance, productivity and personalization. But getting started with these technologies isn’t always easy. This post describes how to apply AI technologies to your marketing efforts. In it, we’ll give you a 30,000-foot view of an AI technology called natural language generation (NLG) that is used by companies like the Associated Press to scale content creation. Then, we’ll teach you how to get started with that technology today.

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Blog Feature

AI for Predictive Analytics: Everything You Need to Know

By: Mike Kaput
January 15th, 2020

The story I'm about to tell you is trash. Literally.

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Blog Feature

How to Avoid Epic Content Marketing Fails with AI

By: Mike Kaput
January 10th, 2020

You are probably making one or more epic fails in your content marketing.

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Blog Feature

5 of the Most Promising AI Marketing Tools [Research]

By: Mike Kaput
January 9th, 2020

CB Insights publishes the AI 100, a yearly list of the "most promising private companies providing hardware and data infrastructure for AI applications, optimizing machine learning workflows, and applying AI across a variety of major industries."

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Blog Feature

AI for Advertising: Everything You Need to Know

By: Mike Kaput
January 8th, 2020

In 2018, Lexus released what it called the first advertisement scripted by artificial intelligence. Lexus used IBM Watson to analyze 15 years of “car and luxury brand campaigns that have won Cannes Lions awards for creativity, as well as a range of other external data,” according to Variety. Watson was able to identify which elements from the dataset would resonate with viewers. AI-inspired PR stunt? Most definitely. Yet it also points to a deeper, more important story: Artificial intelligence is taking over the world of advertising.

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Blog Feature

The Hidden Threat to More Intelligent Marketing

By: Mike Kaput
January 6th, 2020

“We all know women deserve less money than men, right?” If machines could talk, that might be a direct quote from the algorithm that determines credit limits for the Apple Card, a new financial product from the tech giant.

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