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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Mike Kaput

Mike Kaput is a senior consultant at PR 20/20 who is passionate about AI's potential to transform marketing. At PR 20/20, he creates measurable marketing results for companies using data-driven strategies, market-leading content, and scalable marketing technologies. Full bio.

Blog Feature

Why Marketers Need to Understand Amazon Web Services

By: Mike Kaput
April 16th, 2019

If you’re trying to understand artificial intelligence, you need to understand services like Amazon Web Services (AWS). Why? Artificial intelligence is forecasted to have trillions of dollars in annual business impact, and it has the ability to give marketers and brands superpowers. Marketers who learn and experiment with AI will be able to drive revenue growth, increase productivity and efficiency, and generate ROI like never before. There’s a reason AI is being increasingly adopted across industries. And AWS is partially responsible.

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Blog Feature

What Is Image Recognition and Why Should You Care?

By: Mike Kaput
April 11th, 2019

Certain types of AI are going to transform your career in marketing and sales sooner than you think. We talked about how voice recognition is going to completely alter the search landscape for marketers. Image recognition is another AI technology that is going to impact your work and career, too.

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Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Blog Feature

What Is Voice Recognition and Why Should You Care?

By: Mike Kaput
April 9th, 2019

Certain types of AI are going to transform your career in marketing and sales sooner than you think.

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Blog Feature

100+ Expert Resources to Help You Learn AI Fast

By: Mike Kaput
April 2nd, 2019

How do you get started with AI? AI is a complicated subject. It’s easy to get frustrated or struggle to “get it.” It can take weeks, months or even years for some marketers to fully understand what AI is and why it matters. You don’t have that kind of time. AI is here now—and it’s transforming our industry. Marketers who don’t get up to speed now will get left behind. That’s why we created the Ultimate Beginner’s Guide to AI in Marketing. It’s a free resource with 100+ articles, videos, courses, books, vendors, use cases, and events to dramatically accelerate your AI education.

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The Online AI Course from Andrew Ng Every Marketer Should Take

By: Mike Kaput
March 26th, 2019

This is the course I wish I’d had when getting started on my journey to understanding AI. It’s called AI for Everyone and it’s taught for free on Coursera by Andrew Ng, former lead at Google Brain and the Baidu AI Group.

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Blog Feature

18 Artificial Intelligence Courses to Take Online

By: Mike Kaput
March 12th, 2019

There are a ton of ways to get started learning about artificial intelligence thanks to massive open online courses (MOOCs). You may have heard of popular MOOC providers like Udemy, Coursera, and edX. These providers offer some courses on artificial intelligence that go much deeper on the subject than your average article or video. In fact, some are part-time courses of study that require several hours per week to complete. These courses are often taught by top AI researchers or experts, but cost far less than a typical university course.

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