artificial intelligence in marketing

There are a ton of ways to get started learning about artificial intelligence thanks to massive open online courses (MOOCs). You may have heard of popular MOOC providers like Udemy, Coursera, and edX. These providers offer some courses on artificial intelligence that go much deeper on the subject than your average article or video. In fact, some are part-time courses of study that require several hours per week to complete. These courses are often taught by top AI researchers or experts, but cost far less than a typical university course.

In 2018, Lexus released what it called the first advertisement scripted by artificial intelligence.

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better.

Crayon, a competitive intelligence (CI) company, just announced $6 million in Series A funding for its AI-powered competitive intelligence tool.

Artificial intelligence can help salespeople hit and exceed their quarterly numbers. This fact is often obscured by all the buzz around AI. But make no mistake: AI has real applications to help you sell more—starting today. Forward-thinking companies are catching on to that fact. According to Salesforce’s latest State of Sales report, sales leaders expect their AI adoption to grow faster than any other technology. Salesforce also found that high-performing teams are 4.9X more likely to be using AI than underperforming ones. Yet AI is not replacing salespeople. Quite the contrary, the vast majority of companies using AI or planning to over the next two years also plan to increase staff. That’s because AI is creating practical value for sales teams by automating, augmenting and supercharging the way they work, with several real-world use cases and tools being used today.

Naomi Simson is an entrepreneur who hosts the popular Shark Tank Australia. But she was also a business owner with a problem. “I couldn’t believe how much money we were throwing at the problem of digital marketing,” she says in a phone interview with the Marketing AI Institute. Simson co-founded RedBalloon, an online marketplace for gifts and experiences. Since 2001, customers have bought everything from outdoor adventures to cooking classes—for themselves or as a present for someone else. RedBalloon was spending more than $45,000 per month on retainers for several ad agencies. The company had little transparency into what these agencies were doing, but Simson did know she was paying $50 or more per customer acquisition.