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Mike Kaput

Mike Kaput is a senior consultant at PR 20/20 who is passionate about AI's potential to transform marketing. At PR 20/20, he creates measurable marketing results for companies using data-driven strategies, market-leading content, and scalable marketing technologies. Full bio.

Blog Feature

18 Artificial Intelligence Courses to Take Online

By: Mike Kaput
March 12th, 2019

There are a ton of ways to get started learning about artificial intelligence thanks to massive open online courses (MOOCs). You may have heard of popular MOOC providers like Udemy, Coursera, and edX. These providers offer some courses on artificial intelligence that go much deeper on the subject than your average article or video. In fact, some are part-time courses of study that require several hours per week to complete. These courses are often taught by top AI researchers or experts, but cost far less than a typical university course.

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Blog Feature

AI in Advertising: What It Is, How to Use It and Companies to Demo

By: Mike Kaput
March 7th, 2019

In 2018, Lexus released what it called the first advertisement scripted by artificial intelligence.

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Blog Feature

AI in Content Marketing: What It Is, How to Use It and Companies to Demo

By: Mike Kaput
February 26th, 2019

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better.

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AI-Powered Competitive Intelligence Tool Announces $6 Million in Funding and New Industry Report

By: Mike Kaput
February 7th, 2019

Crayon, a competitive intelligence (CI) company, just announced $6 million in Series A funding for its AI-powered competitive intelligence tool.

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Artificial Intelligence in Sales: What It Is, How to Use It and Companies to Demo

By: Mike Kaput
January 15th, 2019

Artificial intelligence can help salespeople hit and exceed their quarterly numbers. This fact is often obscured by all the buzz around AI. But make no mistake: AI has real applications to help you sell more—starting today. Forward-thinking companies are catching on to that fact. According to Salesforce’s latest State of Sales report, sales leaders expect their AI adoption to grow faster than any other technology. Salesforce also found that high-performing teams are 4.9X more likely to be using AI than underperforming ones. Yet AI is not replacing salespeople. Quite the contrary, the vast majority of companies using AI or planning to over the next two years also plan to increase staff. That’s because AI is creating practical value for sales teams by automating, augmenting and supercharging the way they work, with several real-world use cases and tools being used today.

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Blog Feature

How One Ecommerce Company Used AI to Get a 3,000% Return on Ad Spend

By: Mike Kaput
November 30th, 2018

Naomi Simson is an entrepreneur who hosts the popular Shark Tank Australia. But she was also a business owner with a problem. “I couldn’t believe how much money we were throwing at the problem of digital marketing,” she says in a phone interview with the Marketing AI Institute. Simson co-founded RedBalloon, an online marketplace for gifts and experiences. Since 2001, customers have bought everything from outdoor adventures to cooking classes—for themselves or as a present for someone else. RedBalloon was spending more than $45,000 per month on retainers for several ad agencies. The company had little transparency into what these agencies were doing, but Simson did know she was paying $50 or more per customer acquisition.

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