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Discover everything you need to know about natural language generation (NLG) in this comprehensive post by AI experts.
Music streaming company Spotify is a prime example of an AI Native business. In this post, you'll learn what that means and why it should matter to you.
DALL-E 2 is a major AI milestone and has huge implications for entire professions and business models.
What is AI for sales and how can it give salespeople superpowers? This post has the answers.
A new book from Marketing AI Institute Founder and CEO Paul Roetzer and Chief Content Officer Mike Kaput releases today.
We're about to enter a future where machines write as good or better than humans. In fact, we're already there. Here are 36 jaw-dropping AI writing tools.
A new course from HubSpot Academy teaches you how to use AI and machine learning in your marketing.
Read on to discover 21 of the best artificial intelligence stocks we've got our eyes on.
How does AI for social media marketing work? And how can you use AI to do better social media marketing? Find out in this post.
AI in analytics can give you superpowers. This post breaks down the top AI in analytics use cases and tools, so you can get started with it today.
What are the best books on AI available today? This post has the answer.
Looking to learn AI? You're probably going to need a course. Here are the best 3 free AI and machine learning courses we've found.
Most digital transformation projects fail, but don't have to. Here's everything you need to know about making digital transformation succeed with AI.
No matter your background or level of understanding, there is a simple, non-technical way to answer the question: “What is AI?”
What are the pros and cons of artificial intelligence? This post has the complete answer.
Learn why AI is transforming advertising as we know it—and how you can increase revenue, reduce costs, and build a competitive advantage using it.
Marketers need to get smart about their data now that cookies are going away. Here’s how.
Meta (formerly known as Facebook) has gone all-in on AI. This isn't always a good thing. The company has moved AI forward, but also created major problems.
Modern search engines rely heavily on artificial intelligence to function—and knowing how AI in search works can help you better rank your own website.
Despite what you may have heard, your small business can absolutely use artificial intelligence (AI) to decrease costs and increase revenue.
AI needs to be held accountable—by people and other AI. Here’s how to do it.
Enterprise decision making is about to change thanks to AI. Here’s how.
AI-powered content generation and strategy is possible. Here are 15 of the best tools to do it.
There are some seriously impressive use cases for artificial intelligence in SEO. Here’s what you need to know.
Companies large and small need to adopt AI without losing sight of the ethical implications of these solutions, or pay the price.
The history of modern AI has a lot to tell us about where the field is going—and how we can benefit from it.
Voice search is an AI-powered channel every marketer needs to understand, and a handful of key stats go a long way towards helping you do just that.
You can get started with AI in marketing right now, even if you don’t have a technical background. Here's how.
Natural language processing (NLP) can give marketers superpowers—if they approach the technology in a smart way. This NLP expert shows you how.
Brands need to start embracing a human + machine approach to marketing and sales. It’s the only way to thrive in the coming age of AI. Here's how.
A new webinar teaches digital marketers how to create more consumer-centric customer experiences by rethinking third-party data and using AI.
AI has radically altered consumer behavior, and brands need to play catch-up. Here's what brands need to know.
CMOs are increasingly turning to AI to solve their biggest challenges. Here's how.
The difference between customer success vs. customer experience might surprise you. What also might surprise you is how AI can help improve both.
If you send any type of email marketing, you need to investigate how AI can help you improve and streamline your work. Here’s what you need to know.
Supervised learning is the most common approach in AI, and is important for any business or marketer using the technology. Here's what you need to know.
AI has the potential to completely revolutionize the competitive intelligence process. This post outlines how.
Marketers are facing a brave new world—a world without third-party cookies. One expert has advice on what to do about the death of cookies.
Descriptive analytics is a powerful and data-driven technique to analyze and gain insights from customer data. Here's how to get the most out of it.
AI is transforming how B2B companies sell. In this post, we outline exactly what this technology is, what it can do, and how to benefit from it.
One of the best ways to keep up with developments in AI is to subscribe to the right newsletters. Here are 8 worth your time.
UPS is seeing massive returns on their investments in AI technology. See how their strategy works—and what it means for brands.
If you want to explore AI, it’s best to start learning what commonly used AI and machine learning terms mean. This post has you covered.
AI wrote an entire blog post for me. I gave an AI tool called HyperWrite a topic, and the machine did the rest. Here's everything that happened next.
If you create any type of content, you need to take content personalization seriously. Here's everything you need to know about the topic.
Did you know you can write blogs with AI? Blogging can be made significantly easier, faster, and more impactful using AI. Here’s how.
Google BERT is a Google update powered by AI that has big implications for businesses, according to three experts from top marketing technology companies.
Looking to get started with AI? We wrote a step-by-step guide walking through what to do.
What is the difference between artificial intelligence and machine learning? You don't need to be a rocket scientist to learn. You just need this post.
One major use case for marketing AI is lead generation, qualification, and conversion. Discover which tools make it possible in this article.
Artificial intelligence (AI) has the potential to transform the way we approach PR and marketing communications. Here's how.
AI is transforming predictive analytics by enabling predictive analytics marketing. Here's how to take advantage of this in your business.
The death of third-party cookies is happening now. And brands need to act. Here's how.
Discover all the actionable tactics, frameworks, and processes AI-powered digital transformation that were shared at MAICON 2021.
You can use AI to automatically detect negative brand sentiment on Twitter, then get notified on Slack each time someone puts you on blast. Here's how.
We used a tool called Synthesia to create an AI deepfake marketing video. Here's how.
Artificial intelligence (AI) can help healthcare organizations do better healthcare advertising and marketing—at scale. Here's how.
How can you improve your B2C and B2B marketing using artificial intelligence, starting right now? This simple framework has you covered.
In an exclusive interview, an AI expert shares what brands need to know to get massive value out of predictive analytics using AI.
What is machine learning? This post offers a clear, easy-to-understand definition for non-engineers looking to use AI in business and marketing.
AI gives enterprises the power to find ideal prospects faster and generate higher quality leads at scale. This webinar teaches you how.
New research shows marketing leaders are using AI to make their marketing data-driven and accountable. Learn more in this post.
What is AI and how can it give your social media marketing superpowers? This post has the answers.
The second Marketing Artificial Intelligence Conference (MAICON) all-digital event will take place Sept. 13-14, 2021, and includes more than 20 speakers.
Paul Roetzer talks about the impact of AI on brands, on consumers and on employees, and what you can do to ensure AI is used for good.
Learn the major causes of AI implementation dissatisfaction and failure in this private coaching session from Doug Davidoff, CEO, Imagine Business Development.
Paul Roetzer explains how to identify the best AI-powered vendors and which questions to ask as you evaluate and purchase AI-powered technology.
How do you use AI SEO tools to give your search engine optimization efforts superpowers? This article shows you how.
How do real brands use AI to improve their marketing? Keep reading to learn about actionable ways top companies we’ve interviewed use marketing AI.
What is bias in AI? How do you prevent it? This post has the answers.
How does AI actually work? This post has a clear, simple answer to a complicated question.
In this video, Paul Roetzer, founder and CEO of Marketing Artificial Intelligence Institute, discusses what AI can and can’t do, and how AI affects human consumers and marketers.
Online AI courses are some of the best options for getting up to speed on artificial intelligence quickly. Here are some of the best reviewed ones.
How can you use AI for good as a marketer or business professional? This post has the answer.
What are the benefits of AI? This post has the answer.
How is AI useful to—and used in—business? This post has the answers.
How should marketers and brands think about ethics in artificial intelligence? This post has the answer.
In this video, Marketing AI Institute founder & CEO Paul Roetzer explains how to find your own top use cases for AI in marketing, as well as how to use that information to benefit your business.
Should marketers be afraid of job automation from AI? This post has the answer.
What is deep learning? This post offers a clear, easy-to-understand definition for non-engineers looking to use AI in business and marketing.
Confused about key terms in data science and AI? You’re not alone. This handy glossary of 20 data science and AI terms is here to help.
In this video, Marketing AI Institute founder & CEO Paul Roetzer provides an explanation of what AI is, how AI works, and explains why it matters.
You can start using AI and advertising to dramatically improve your marketing performance today, even if you don’t know the first thing about AI.
There are some seriously impressive use cases for artificial intelligence in social media. Here’s what you need to know.
Some of the top use cases for artificial intelligence are in content marketing. Here’s what you need to know.
Conversational marketing comprises chatbots, email assistants and more. Learn how marketers are using artificial intelligence to enable their teams and customers today.
How does one company use AI to spy on the competition? The answer may surprise you.
Learn three ways to get started with assessing and implementing artificial intelligence for your brand.
The C-suite needs to start understanding and experimenting with AI. Here’s how to evolve your executive talent to make sure that happens.
Are you a marketer interested in artificial intelligence? There’s a lot of confusing and inaccurate information out there, so start with these expert resources.
Recruiting top tech talent is hard. So what do you do if you can’t compete with tech giants on the recruiting grounds? You develop AI talent for marketing internally. Here’s how.
Want to discover why conversation is your quickest route to ROI? This free webinar is the answer.
Want real-world examples of how to harness the power of AI for content marketing? This free webinar is the answer.
Most AI investments fail for a handful of the same reasons. Here's what they are and how to avoid them.
Many marketers make mistakes when it comes to understanding and implementing AI. Here are the biggest ones, and how to prevent them.
Marketers can uncover insights from thousands of rows of new data in minutes by combining Buzzsumo and IBM Watson Analytics.
AI Academy for Marketers, an online education platform that helps you understand, pilot and scale artificial intelligence, is now live! This post is a deep-dive into everything you need to know about Academy.
When you’re assessing and implementing AI, you need to consider what types of talent are required for success. Here’s how.
If you're just getting started with artificial intelligence, there are some questions you must ask of your company before spend money on AI.
Content marketing is one of the top areas where you can use AI to increase revenue and/or reduce costs. This post helps you understand how.
Salespeople need to be ready for how AI will transform their work. Here’s why.
Travel brand Virgin Holidays used an AI tool to automatically write email subject lines, boosting revenue by millions in the process. Here’s how.
New research from BrightEdge shows how the coronavirus pandemic has accelerated digital transformation — and it has implications for how marketers approach AI.
How do you use AI to reach your marketing goals better, faster, and more cost-effectively? This free webinar will teach you how.
After years of experimentation with AI, we’ve identified a few key partners who can help you implement AI in your marketing.
This webinar from Mobilewalla and Marketing AI Institute teaches you how to apply AI to your data to produce better insights and better outcomes.
You hear a lot about the power of AI, but can it actually work for your SMB? Ask these questions to find out.
Advertising is one area in marketing where AI is delivering real results today. Read on to learn how to use AI in your advertising.
As part of AI Academy for Marketers, Members can advance their knowledge and capabilities through a formal Certification program.
There’s a ton of hype around AI in marketing, and there are 3 big traps marketers learning about AI fall into. Here’s how to avoid them.
There are lots of ways to use AI at your company. These 3 videos from AI experts are some of the best we've found to understand and leverage the tech.
There are a ton of resources out there that claim to help you learn AI. Here are the best ones to help you on your journey to understand AI.
Click here to learn some of the top books to help marketers better understand and apply artificial intelligence in marketing.
There are some seriously impressive use cases for artificial intelligence in conversational marketing. Here’s what you need to know.
Artificial intelligence is reshaping advertising as we know it. Here’s how.
These tools use artificial intelligence to help sales professionals do more with less. Here’s how.
You are probably making one or more epic fails in your content marketing. Here's what they are and how to avoid them.
Every year, CB Insights publishes a list of 100 of the most promising AI startups across industries. Here are the top ones in AI marketing.
This hidden threat to marketing programs has serious implications for business leaders in 2020.
What did you read this year? We compiled the most impactful posts on marketing artificial intelligence from 2019 so you can catch up before the new year.
Discover tangible use cases for artificial intelligence in sales.
AI is already producing results for marketers who run ads. Here are 6 tools to start exploring.
We looked at each use case for AI in social media to see what was actually possible—and what tools to use for each use case. This list is the result.
Everything you need to get started with AI—without spending months on research or struggling with difficult jargon.
This webinar teaches you how to explore AI use cases, find AI-powered technologies, and use our practical framework to decide which solutions to pilot.
Discover tangible use cases for artificial intelligence in marketing analytics.
There are real ways—today—that you can start using AI to improve SEO performance.
B2B marketers have heard of AI, but don’t know how to actually get started. This post has you covered.
AI is already producing results for marketers who run ads. Here’s how to start using it in your campaigns.
We looked at each use case for AI in content marketing to see what was actually possible—and what tools to use for each use case. This list is the result.
We looked at each use case for AI in content marketing to see what was actually possible—and what tools to use for each use case. This list is the result.
This post is designed to answer some of those basic questions about AI that content marketers might have about the technology and its potential.
Email marketing is one of the top areas today where you can apply AI to increase revenue and reduce costs. Here's how.
Using MarketMuse's AI-powered content intelligence and strategy platform, Tomorrow Sleep increased traffic from 4,000 to 400,000 visitors. Learn how.
Content marketing is one of the top use cases today for artificial intelligence. Here's how to get started with this powerful technology.
What marketing career pathways will AI unlock? This post explores how to chart your marketing career path in the age of artificial intelligence.
Microsoft AI news: the company announced it’s investing $1 billion to create insanely powerful artificial intelligence that “can do anything the human brain can do.”
When a global brand like eBay adopts AI to scale their marketing, you pay attention. A new case study shows you how eBay is using AI to automatically write email subject lines.
Conversica CMO Rashmi Vittal says your next coworker is going to be powered by AI. Here’s why that’s a good thing.
Companies that use Amazon Web Services get on-demand AI and machine learning services at their fingertips, which help them deploy AI at scale.
By analyzing the millions and billions of visuals that people share everyday, machines are, in fact, able to make your marketing far more intelligent and far more human.
Certain types of AI are going to transform your career in marketing and sales sooner than you think. One of these transformative technologies is voice recognition.
This is the course I wish I’d had when getting started on my journey to understanding AI. It’s called AI for Everyone and it’s taught for free on Coursera by Andrew Ng, former lead at Google Brain and the Baidu AI Group.
Crayon, an AI-powered competitive intelligence company, just announced $6 million in Series A funding and a 2019 State of Competitive Intelligence Report, which catalogs insights from more than 1,000 competitive intelligence professionals.
Ecommerce company RedBalloon uses artificial intelligence to dominate paid advertising. Here’s how they’re doing it.
Marketers need to get started learning about and experimenting with AI—and fast. Here are 5 ways to do that.
Your favorite search engine is powered by artificial intelligence, so it makes sense your SEO activities should be, too. Here are some smart ways to start using AI for SEO.
Top brands are using AI across industries to sell more, provide exceptional customers experiences at scale, and transform their operations. Here are 11 actual case studies of companies using AI to build a competitive advantage.
Expert advice from marketers, for marketers on the limitations of AI in marketing.
Expert advice from marketers, for marketers on the impact artificial intelligence will have on the industry.
Keeping a close eye on your competitors can seem nearly impossible with the amount of data available online. Construction software developer HCSS turned to Crayon for help gathering competitive intel and saw a difference in the first week.
We’re tracking 750+ AI-powered marketing companies with more than $3.7 billion in funding. Here are some of the best tools from the list that you can start using today.
Meta Description: Amazon recently started shipping DeepLens, a small device that helps computers see and analyze the world. What does this mean for the advance of AI in marketing? Read on.
The European Union’s new GDPR policy has some implications for the world of AI. Discover why in this post.
No matter your company’s size, you can learn 3 very important AI implementation lessons from Facebook’s recent experiments with artificial intelligence.
Artificial Intelligence will revolutionize marketing, but it’s hard to predict what the extent of its impact will be. To get an idea, take a look at another field undergoing major AI changes: accounting.
AI email marketing tool Phrasee is putting its tech to the test in real time. In this free webinar, Phrasee will go head-to-head with humans to see who performs email marketing better—humans or AI. Get the details in this post.
Google Auto Ads is a new feature offered on their AdSense advertising platform. It allows AdSense to use machine learning to test and analyze different variables on a publisher’s website, such as ad frequency and placement. Here’s our research on the new AI feature.
Content Marketing Institute, Acrolinx, and the Marketing AI Institute have teamed up to present a free webinar on How to Get Started with Artificial Intelligence in Content Marketing. Full details here.
AI is prevalent in everyday experiences; yet for many, it still seems like a far fetched idea from a movie set in the distant future. Here’s a look at how many times we interact with AI every day.
Understanding customer sentiment is critical for effective marketing, but it’s hard for marketers to read through thousands of customer reviews. Enter natural language processing for customer review analysis.
Companies are falling behind in the race for acquiring AI talent—often, not by choice or ignorance, but because they aren’t sending the right signals to the talent marketplace. Here’s a few ways you can recruit top AI talent.
The CEO of AI-powered content platform Acrolinx has a three-step framework for enterprise marketers who want to create and promote content better. Learn more here.
Gumtree, an online classifieds website with millions of users, boosted email opens by 35% using AI. Here’s how they did it.
Microsoft: We’ve Developed Artificial Intelligence That Translates Chinese to English As Well As Humans
Microsoft claims it has developed an AI system that translates Chinese to English just as well as a professional human translator. Here’s why that matters.
Before he died, Stephen Hawking left us some wisdom on the possibilities and perils of artificial intelligence.
Mark Cuban made a crazy AI prediction that contains a warning for marketers. And he’s absolutely correct.
Join us Thursday, March 8 at 12pm CST / 1pm EST for a free webinar on how you can start using AI to transform your content marketing today.
Split tests are a great way to measure email marketing ROI. Take a look at how you can pair them with AI and the scientific method to drive more revenue.
Amazon just opened an AI-powered grocery store that doesn’t need human workers. Marketers can learn some lessons from it.
Content Marketing Institute and the Marketing AI Institute, share how marketers can use AI to boost their content marketing performance.
AI is going to change how marketing jobs work. And any pro in the industry needs to understand how if they want to thrive in coming years.
Want to learn exactly how to use AI to improve marketing performance and productivity? This free resource will teach you how.
Marketers should know 3 big things about AI going into 2018. This post breaks down what they are and why they’re important.
A new report from Crayon, an AI-powered competitive intelligence platform, dives deep into how businesses gather and use market intel.
If you only read 3 AI articles this week, read these ones.
The writing is on the wall. Marketers need to understand AI. Here's why and here's how to get started.
A new analysis by The Economist on the state of today’s AI market has critical lessons for marketers.
Crayon uses artificial intelligence to find out which competitive intelligence matters most to your business, thanks to a major update. Learn more here.
A new study based on millions of online job postings shows AI-powered marketing roles in demand. Learn which ones here.
A brand new resource promises to teach marketers the ins and outs of AI 101. Get it here.
We read dozens of AI articles this week to find three that are actually worth your time.
HubSpot and Paul Roetzer, founder of the Marketing AI Institute, broke down why marketers need to understand artificial intelligence.
A new deep dive into natural language generation (NLG) provides content marketers with insight into how AI will affect their jobs.
Google’s DeepMind AI division just made a major announcement about a new system that has massive implications for marketers.
Artificial intelligence is evolving how inbound marketing works, and marketers need to understand how if they’re going to thrive in the new landscape.
HubSpot just announced another artificial intelligence acquisition. Here’s what marketers need to know.
Understanding predictive vs. prescriptive systems is the key to unlocking the potential of artificial intelligence.
AI has the potential to transform B2B email marketing. This post describes how—and how to get started with artificial intelligence.
We’ve spent years experimenting with AI. Here are our predictions for what the near future of marketing looks like in the age of AI.
How can artificial intelligence help you run more effective paid ad campaigns? This post will show you.
You might not realize it, but Gmail’s Smart Reply functionality relies on AI. Here’s how it works and why it matters to marketers.
In late 2016, we bet big on marketing AI. These 10 stats validate that bet, and show how marketing AI's time has come.
A new Forrester study shows marketers are ready to adopt AI, but face an uphill battle. This post breaks down the study’s findings.
HubSpot’s acquisition of AI company Kemvi has big implications for marketers and salespeople.
Content marketers need to seriously consider using AI to keep up with content demand and improve performance. Here’s how.
If you’re a marketer who wants to embrace AI, consider these three steps to get started.
Demystify voice recognition technology and discover what marketers need to know about natural language processing, an AI technology.
How Brands Target Consumers Better and Sell More with Artificial Intelligence [Case Studies Included]
Real brands are using AI to better target and sell to consumers. Discover actual case studies on how they’re doing it in this post.
How can you use AI in your B2B marketing efforts? These 3 use cases are great ways to start.
Retail brands need to get smart about AI if they want to compete in 2018. Here’s how.
After years of experimenting with AI, we’ve identified 3 major marketing use cases for AI-powered tech.
There’s a lot of hype about AI out there. This post provides steps to learn about AI the right way, using the most accurate sources out there.
Learn how Delta Faucet used OneSpot’s artificial intelligence technology to boost content marketing performance.
Mark Cuban thinks AI will change business as we know it. There are three reasons for that.
Learn How to Get Started with Artificial Intelligence at the AI in Marketing Symposium [San Francisco Event]
The AI in Marketing Symposium is taking place July 18-19 in San Francisco. Read on to learn event details and get 20% off tickets.
Google’s Tensor Processing Units and Google Compute Engine have major implications for artificial intelligence and its business impact.
These 14 artificial intelligence tools will help content marketers scale, improve and personalize their content.
This Artificial Intelligence Powered Content Marketing Tool Just Raised $110 Million to Check Your Grammar (and Potentially So Much More)
AI-powered grammar checker Grammarly improves content using machine learning—and has important implications for content marketers.
Travel brands are starting to embrace artificial intelligence. Here’s what that means for travel marketers.
Adobe and Microsoft have partnered to share machine learning data and expertise. Here’s what that means for marketers.
A new guide sheds light on how CMOS can leverage AI in their companies. Read on to learn what’s in the guide and how to download a free copy.
Artificial intelligence can give content marketers a powerful way to drive performance and tell stories at scale. PR 20/20 founder Paul Roetzer explains how.
Ecommerce company Otto uses artificial intelligence to accurately predict what consumers will buy with 90% accuracy. That has major implications for marketers.
Experts propose a government “AI Index” to track the impact of AI. That has some major implications for marketers, executives and entrepreneurs.
Amazon’s shareholder letter explicitly reinforces the company’s commitment to AI. Here’s why that matters to marketers.
Session and registration details for 10 top artificial intelligence events featuring experts from companies like Google, IBM, Microsoft, Amazon and Facebook.
A new report from CB Insights details the top companies leading the AI revolution. Learn why marketing and sales dominate the list.
LinkedIn Sales Navigator shows how artificial intelligence is being used in powerful marketing tools, often without marketers even knowing it.
A new partnership between two major players in artificial intelligence has massive implications for marketers. Learn more in this post.
Coca-Cola just signaled its desire to automatically create content with AI. Here’s why that matters for marketers.
Marketing Artificial Intelligence Institute creator Paul Roetzer offers marketers guidance on how to understand and use AI.
What Elon Musk, Nick Bostrom and Demis Hassabis Think About Better-Than-Human Artificial Intelligence
Elon Musk, Nick Bostrom and others took the stage at the Beneficial AI 2017 Conference to talk about superintelligence. Learn what they had to say.
Google has incorporated artificial intelligence into key products that marketers use every day. This will have profound implications for the industry.
Fake news, and Facebook’s fight against it with AI, have major implications for marketers. Here’s what you need to know.
How will AI affect marketers? This interview with AI expert and creator of the Marketing Artificial Intelligence Institute, Paul Roetzer, has the answer.
Tech giants like Facebook, Microsoft and Amazon have made major investments into AI and related technology. Here’s where the biggest players currently stand.
How do brands go from reading about AI to actually using it? It starts with asking the right questions about your data.
There’s much talk about machines replacing content creators. We dig into the facts behind the hype, including what types of content automation are possible.
The Intelligent Content Conference takes place on March 28-30, 2017. The event teaches marketers how to scale content with technology—including AI.
Salesforce Einstein introduces AI to one of the market’s leading CRMs. Here’s what that means for marketers.