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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Mike Kaput

Mike Kaput is the Director of Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.

Blog Feature

15 Top AI Books for Marketers

By: Mike Kaput
March 31st, 2020

There are a lot of great books about how AI is going to change our work and our lives. Picking up at least one of them is advised. Why? Because each one on our top reads list gives you a full appreciation for just how powerful and transformative AI is going to be. Once you understand that, you’ll likely be much more motivated to complete longer courses and dive into pilot use cases. See below some of the books that helped us better understand and apply artificial intelligence in marketing.

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Blog Feature

AI for Social Media: What You Need to Know

By: Mike Kaput
March 26th, 2020

Do you rely on social media to build an audience, drive engagement with your brand and content, and convert prospects into leads or sales? If so, you need to be considering how artificial intelligence can dramatically increase the revenues you bring in from social, while reducing the costs of social media creation and management.

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AI for SEO: What You Need to Know

By: Mike Kaput
March 18th, 2020

Do you rely on SEO to attract and convert relevant traffic to your content and website? If so, you need to be considering how artificial intelligence can significantly increase the revenue you bring in from search-related marketing activities and reduce the costs of those activities.

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AI for Conversational Marketing: What You Need to Know

By: Mike Kaput
March 12th, 2020

You see chatbots everywhere. But you probably don't realize that today's chatbots barely scratch the surface of what's possible.

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17 Artificial Intelligence Courses to Take Online

By: Mike Kaput
March 4th, 2020

There are a ton of ways to get started learning about artificial intelligence thanks to massive open online courses (MOOCs). You may have heard of popular MOOC providers like Udemy, Coursera, and edX. These providers offer some courses on artificial intelligence that go much deeper on the subject than your average article or video. In fact, some are part-time courses of study that require several hours per week to complete. These courses are often taught by top AI researchers or experts, but cost far less than a typical university course.

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The Marketer’s Guide to Artificial Intelligence Terminology

By: Mike Kaput
February 20th, 2020

The field of artificial intelligence (AI) is comprised of many disciplines, technologies and subfields. There are dozens of terms that are used to describe AI technologies, and the definitions can be complex and confusing. A large part of our focus with the Marketing Artificial Intelligence Institute is to make AI more approachable to marketers, so we thought a post about terminology was a logical place to start.

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