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Mike Kaput

As Chief Content Officer, Mike Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Mike has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Mike is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). He is also the author of Bitcoin in Plain English, a beginner’s guide to the world’s most popular cryptocurrency.

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September 26, 2022

Natural Language Generation (NLG): Everything You Need to Know

Discover everything you need to know about natural language generation (NLG) in this comprehensive post by AI experts.

September 19, 2022

How Spotify Uses Artificial Intelligence—and What You Can Learn from It

Music streaming company Spotify is a prime example of an AI Native business. In this post, you'll learn what that means and why it should matter to you.

July 20, 2022

DALL-E 2 and the Future of Design

DALL-E 2 is a major AI milestone and has huge implications for entire professions and business models.

June 29, 2022

AI for Sales: What You Need to Know

What is AI for sales and how can it give salespeople superpowers? This post has the answers.

June 28, 2022

[New Book Launch] Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

A new book from Marketing AI Institute Founder and CEO Paul Roetzer and Chief Content Officer Mike Kaput releases today.

May 13, 2022

36 Jaw-Dropping AI Writing Tools

We're about to enter a future where machines write as good or better than humans. In fact, we're already there. Here are 36 jaw-dropping AI writing tools.

May 1, 2022

How to Use AI and Machine Learning in Marketing

A new course from HubSpot Academy teaches you how to use AI and machine learning in your marketing.

April 19, 2022

21 Intriguing Artificial Intelligence Stocks to Watch (2022)

Read on to discover 21 of the best artificial intelligence stocks we've got our eyes on.

April 4, 2022

AI in Analytics: Top Use Cases and Tools

AI in analytics can give you superpowers. This post breaks down the top AI in analytics use cases and tools, so you can get started with it today.

March 23, 2022

The Very Best Books on AI in 2022

What are the best books on AI available today? This post has the answer.

March 16, 2022

The 3 Best Free AI and Machine Learning Courses (2022)

Looking to learn AI? You're probably going to need a course. Here are the best 3 free AI and machine learning courses we've found.

March 15, 2022

AI for Digital Transformation: The Complete Starter Guide

Most digital transformation projects fail, but don't have to. Here's everything you need to know about making digital transformation succeed with AI.

March 14, 2022

What Is AI? A Simple, Non-Technical Guide

No matter your background or level of understanding, there is a simple, non-technical way to answer the question: “What is AI?”

March 14, 2022

15 Pros and Cons of Artificial Intelligence You Should Know

What are the pros and cons of artificial intelligence? This post has the complete answer.

March 10, 2022

AI in Advertising: Everything You Need to Know

Learn why AI is transforming advertising as we know it—and how you can increase revenue, reduce costs, and build a competitive advantage using it.

March 10, 2022

How to Navigate Data Privacy in 2022 and Beyond

Marketers need to get smart about their data now that cookies are going away. Here’s how.

March 7, 2022

AI in Search Engines: Everything You Need to Know

Modern search engines rely heavily on artificial intelligence to function—and knowing how AI in search works can help you better rank your own website.

March 4, 2022

Artificial Intelligence for Small Business: The Complete Guide

Despite what you may have heard, your small business can absolutely use artificial intelligence (AI) to decrease costs and increase revenue.

March 3, 2022

How to Hold AI Accountable

AI needs to be held accountable—by people and other AI. Here’s how to do it.

March 2, 2022

Artificial Intelligence and the Future of Enterprise Decision Making

Enterprise decision making is about to change thanks to AI. Here’s how.

March 1, 2022

15 Best AI-Powered Content Generation and Strategy Tools

AI-powered content generation and strategy is possible. Here are 15 of the best tools to do it.

February 28, 2022

AI for SEO: The Ultimate Guide to Use Cases and Tools

There are some seriously impressive use cases for artificial intelligence in SEO. Here’s what you need to know.

February 25, 2022

Responsible AI: Ethics, Innovation, and Lessons Learned from Big Tech

Companies large and small need to adopt AI without losing sight of the ethical implications of these solutions, or pay the price.

February 21, 2022

A Very Brief History of Modern Artificial Intelligence

The history of modern AI has a lot to tell us about where the field is going—and how we can benefit from it.

February 18, 2022

7 Stats About Voice Search That Marketers Need to Know

Voice search is an AI-powered channel every marketer needs to understand, and a handful of key stats go a long way towards helping you do just that.

February 17, 2022

25+ Tactical Ways to Use AI in Marketing Right Now

You can get started with AI in marketing right now, even if you don’t have a technical background. Here's how.

February 11, 2022

How to Think About Natural Language Processing in Marketing

Natural language processing (NLP) can give marketers superpowers—if they approach the technology in a smart way. This NLP expert shows you how.

February 10, 2022

How Marketers Must Evolve in the Age of Artificial Intelligence

Brands need to start embracing a human + machine approach to marketing and sales. It’s the only way to thrive in the coming age of AI. Here's how.

January 27, 2022

AI-Powered Language: A New Era of Customer Engagement [WEBINAR]

A new webinar teaches digital marketers how to create more consumer-centric customer experiences by rethinking third-party data and using AI.

January 21, 2022

Reaching the Post-AI Consumer

AI has radically altered consumer behavior, and brands need to play catch-up. Here's what brands need to know.

January 20, 2022

AI for CMOs: How to Transform Talent, Tech, and Strategy

CMOs are increasingly turning to AI to solve their biggest challenges. Here's how.

January 17, 2022

Customer Success vs. Customer Experience: What to Know

The difference between customer success vs. customer experience might surprise you. What also might surprise you is how AI can help improve both.

January 4, 2022

Understanding Supervised Learning: The Key to AI

Supervised learning is the most common approach in AI, and is important for any business or marketer using the technology. Here's what you need to know.

December 15, 2021

AI for Competitive Intelligence: What You Need to Know

AI has the potential to completely revolutionize the competitive intelligence process. This post outlines how.

December 14, 2021

4 Warnings About the Death of Cookies from a Leading AI CEO—and What to Do About Them

Marketers are facing a brave new world—a world without third-party cookies. One expert has advice on what to do about the death of cookies.

December 10, 2021

Descriptive Analytics: What It Is, How It Works, and Why You Need It

Descriptive analytics is a powerful and data-driven technique to analyze and gain insights from customer data. Here's how to get the most out of it.

December 9, 2021

B2B Sales and AI: Everything You Need to Know

AI is transforming how B2B companies sell. In this post, we outline exactly what this technology is, what it can do, and how to benefit from it.

November 12, 2021

The Very Best AI Newsletters [2021]

One of the best ways to keep up with developments in AI is to subscribe to the right newsletters. Here are 8 worth your time.

November 12, 2021

How UPS Uses AI to Save $200 Million a Year

UPS is seeing massive returns on their investments in AI technology. See how their strategy works—and what it means for brands.

November 11, 2021

The AI Terms Cheat Sheet [Easy Explainer of AI Terminology]

If you want to explore AI, it’s best to start learning what commonly used AI and machine learning terms mean. This post has you covered.

November 11, 2021

AI Wrote a 650-Word Blog Post for Me [HyperWrite Review]

AI wrote an entire blog post for me. I gave an AI tool called HyperWrite a topic, and the machine did the rest. Here's everything that happened next.

November 11, 2021

Content Personalization: Everything You Need to Know

If you create any type of content, you need to take content personalization seriously. Here's everything you need to know about the topic.

November 9, 2021

AI for Blog Writing [Use Cases + Tools]

Did you know you can write blogs with AI? Blogging can be made significantly easier, faster, and more impactful using AI. Here’s how.

November 7, 2021

What Is Google BERT? Experts Explain

Google BERT is a Google update powered by AI that has big implications for businesses, according to three experts from top marketing technology companies.

October 25, 2021

Step-by-Step: How to Get Started with Marketing AI

Looking to get started with AI? We wrote a step-by-step guide walking through what to do.

October 20, 2021

Artificial Intelligence Versus Machine Learning: What's the Difference?

What is the difference between artificial intelligence and machine learning? You don't need to be a rocket scientist to learn. You just need this post.

October 18, 2021

3 Ways to Use AI Lead Generation in Your Business

One major use case for marketing AI is lead generation, qualification, and conversion. Discover which tools make it possible in this article.

October 18, 2021

20 Ways AI Could Transform PR and Communications

Artificial intelligence (AI) has the potential to transform the way we approach PR and marketing communications. Here's how.

September 20, 2021

AI for Analytics: What You Need to Know

AI is transforming predictive analytics by enabling predictive analytics marketing. Here's how to take advantage of this in your business.

September 20, 2021

How to Deal With the Death of Third-Party Cookies

The death of third-party cookies is happening now. And brands need to act. Here's how.

September 14, 2021

Discover How to Achieve True Digital Transformation with Artificial Intelligence

Discover all the actionable tactics, frameworks, and processes AI-powered digital transformation that were shared at MAICON 2021.

August 26, 2021

How We Used AI to Create a Deepfake Marketing Video

We used a tool called Synthesia to create an AI deepfake marketing video. Here's how.

August 19, 2021

How to Improve Healthcare Advertising and Marketing with AI

Artificial intelligence (AI) can help healthcare organizations do better healthcare advertising and marketing—at scale. Here's how.

July 21, 2021

How to Profit from Your Brand's Predictive Analytics Goldmine

In an exclusive interview, an AI expert shares what brands need to know to get massive value out of predictive analytics using AI.

July 6, 2021

What Is Machine Learning?

What is machine learning? This post offers a clear, easy-to-understand definition for non-engineers looking to use AI in business and marketing.

June 30, 2021

How to Use AI to Find Your Best Prospects

AI gives enterprises the power to find ideal prospects faster and generate higher quality leads at scale. This webinar teaches you how.

June 30, 2021

400+ Marketing Leaders Reveal How They’re Investing in AI [NEW DATA]

New research shows marketing leaders are using AI to make their marketing data-driven and accountable. Learn more in this post.

June 18, 2021

Largest Marketing Artificial Intelligence Event Returns September 13-14, 2021

The second Marketing Artificial Intelligence Conference (MAICON) all-digital event will take place Sept. 13-14, 2021, and includes more than 20 speakers.

May 21, 2021

How Can AI Make Brands More Human? [Video]

Paul Roetzer talks about the impact of AI on brands, on consumers and on employees, and what you can do to ensure AI is used for good.

May 19, 2021

Why Most AI Tech Investments Fail (Private Coaching Session)

Learn the major causes of AI implementation dissatisfaction and failure in this private coaching session from Doug Davidoff, CEO, Imagine Business Development.

May 14, 2021

How Should I Vet AI Vendors? [Video]

Paul Roetzer explains how to identify the best AI-powered vendors and which questions to ask as you evaluate and purchase AI-powered technology.

May 13, 2021

How to Use Artificial Intelligence in SEO

How do you use AI SEO tools to give your search engine optimization efforts superpowers? This article shows you how.

May 11, 2021

5 Powerful Examples of AI in Marketing

How do real brands use AI to improve their marketing? Keep reading to learn about actionable ways top companies we’ve interviewed use marketing AI.

May 7, 2021

What Is Bias in AI—and How Do You Prevent It?

What is bias in AI? How do you prevent it? This post has the answers.

May 7, 2021

How Does AI Work?

How does AI actually work? This post has a clear, simple answer to a complicated question.

May 7, 2021

What Skills Remain Uniquely Human in an AI-First World? [Video]

In this video, Paul Roetzer, founder and CEO of Marketing Artificial Intelligence Institute, discusses what AI can and can’t do, and how AI affects human consumers and marketers.

May 7, 2021

Top AI Courses to Take Online [2022]

Online AI courses are some of the best options for getting up to speed on artificial intelligence quickly. Here are some of the best reviewed ones.

May 7, 2021

How to Use AI for Good

How can you use AI for good as a marketer or business professional? This post has the answer.

May 5, 2021

What Are the Benefits of AI?

What are the benefits of AI? This post has the answer.

May 4, 2021

How Is AI Used in Business?

How is AI useful to—and used in—business? This post has the answers.

May 1, 2021

How Should You Think About Ethics in Artificial Intelligence?

How should marketers and brands think about ethics in artificial intelligence? This post has the answer.

April 30, 2021

What Are the Top Marketing AI Use Cases? [HubSpot Video]

In this video, Marketing AI Institute founder & CEO Paul Roetzer explains how to find your own top use cases for AI in marketing, as well as how to use that information to benefit your business.

April 30, 2021

Should Marketers Be Afraid of Job Automation from AI?

Should marketers be afraid of job automation from AI? This post has the answer.

April 29, 2021

What Is Deep Learning?

What is deep learning? This post offers a clear, easy-to-understand definition for non-engineers looking to use AI in business and marketing.

April 27, 2021

20 Data Science and AI Terms You Need to Know

Confused about key terms in data science and AI? You’re not alone. This handy glossary of 20 data science and AI terms is here to help.

April 24, 2021

What Is AI? [Video]

In this video, Marketing AI Institute founder & CEO Paul Roetzer provides an explanation of what AI is, how AI works, and explains why it matters. 

April 22, 2021

How to Use Artificial Intelligence in Advertising

You can start using AI and advertising to dramatically improve your marketing performance today, even if you don’t know the first thing about AI.

January 26, 2021

Artificial Intelligence In Content Marketing

Some of the top use cases for artificial intelligence are in content marketing. Here’s what you need to know.

January 6, 2021

Use Cases for AI in Conversational Marketing

Conversational marketing comprises chatbots, email assistants and more. Learn how marketers are using artificial intelligence to enable their teams and customers today.

December 15, 2020

How a Waste Management Company Uses AI to Spy on Competitors

How does one company use AI to spy on the competition? The answer may surprise you.

December 7, 2020

3 Actionable Steps to Get Started with Artificial Intelligence in Marketing

Learn three ways to get started with assessing and implementing artificial intelligence for your brand.

November 18, 2020

How CMOs Must Evolve to Take Advantage of Artificial Intelligence

The C-suite needs to start understanding and experimenting with AI. Here’s how to evolve your executive talent to make sure that happens.

September 8, 2020

11 Expert Resources for Marketers Interested in Artificial Intelligence

Are you a marketer interested in artificial intelligence? There’s a lot of confusing and inaccurate information out there, so start with these expert resources.

August 25, 2020

How to Develop Internal AI Talent for Marketing

Recruiting top tech talent is hard. So what do you do if you can’t compete with tech giants on the recruiting grounds? You develop AI talent for marketing internally. Here’s how.

August 12, 2020

From Conversation to Conversion: Your Quickest Route to ROI [WEBINAR]

Want to discover why conversation is your quickest route to ROI? This free webinar is the answer.

August 7, 2020

5 Use Cases for AI in Content Marketing [ON-DEMAND WEBINAR]

Want real-world examples of how to harness the power of AI for content marketing? This free webinar is the answer.

July 31, 2020

Wonder Why Your AI Investments Fail? Here’s Why

Most AI investments fail for a handful of the same reasons. Here's what they are and how to avoid them.

July 28, 2020

5 Mistakes You Are (Almost Certainly) Making When It Comes to Artificial Intelligence

Many marketers make mistakes when it comes to understanding and implementing AI. Here are the biggest ones, and how to prevent them.

July 21, 2020

How to Get Insights Into Marketing Data in Minutes Using Buzzsumo and IBM Watson Analytics

Marketers can uncover insights from thousands of rows of new data in minutes by combining Buzzsumo and IBM Watson Analytics.

July 15, 2020

Now Live: AI Academy for Marketers, On-Demand AI Education for the Marketing Industry

AI Academy for Marketers, an online education platform that helps you understand, pilot and scale artificial intelligence, is now live! This post is a deep-dive into everything you need to know about Academy.

July 14, 2020

How to Hire Talent in the Age of Artificial Intelligence

When you’re assessing and implementing AI, you need to consider what types of talent are required for success. Here’s how.

June 29, 2020

3 Important Questions You Have to Ask About AI

If you're just getting started with artificial intelligence, there are some questions you must ask of your company before spend money on AI.

June 23, 2020

A Simple Intro to AI for Content Marketing

Content marketing is one of the top areas where you can use AI to increase revenue and/or reduce costs. This post helps you understand how.

June 20, 2020

How Will Artificial Intelligence Impact Salespeople?

Salespeople need to be ready for how AI will transform their work. Here’s why.

June 9, 2020

What Search Behavior During Coronavirus Tells Us About AI in Marketing [RESEARCH]

New research from BrightEdge shows how the coronavirus pandemic has accelerated digital transformation — and it has implications for how marketers approach AI.

June 1, 2020

The Business Case for AI for Marketing [WEBINAR]

How do you use AI to reach your marketing goals better, faster, and more cost-effectively? This free webinar will teach you how.

May 19, 2020

3 People You Should Turn to For Help with AI

After years of experimentation with AI, we’ve identified a few key partners who can help you implement AI in your marketing.

May 18, 2020

Data and the Next Decade: What to Expect and How to Prepare [ON-DEMAND WEBINAR]

This webinar from Mobilewalla and Marketing AI Institute teaches you how to apply AI to your data to produce better insights and better outcomes.

May 12, 2020

3 Things You Need to Ask About AI If You're an SMB

You hear a lot about the power of AI, but can it actually work for your SMB? Ask these questions to find out.

May 12, 2020

3 Powerful Ways to Use AI in Your Advertising

Advertising is one area in marketing where AI is delivering real results today. Read on to learn how to use AI in your advertising.

May 5, 2020

Invest in Your Career with Marketing AI Certifications

As part of AI Academy for Marketers, Members can advance their knowledge and capabilities through a formal Certification program.

April 27, 2020

How to Cut Through the Hype About AI

There’s a ton of hype around AI in marketing, and there are 3 big traps marketers learning about AI fall into. Here’s how to avoid them.

April 21, 2020

3 Expert Videos on How to Think About AI

There are lots of ways to use AI at your company. These 3 videos from AI experts are some of the best we've found to understand and leverage the tech.

April 8, 2020

8 Great Articles on AI That Marketers Need to Read

There are a ton of resources out there that claim to help you learn AI. Here are the best ones to help you on your journey to understand AI.

March 31, 2020

15 Top AI Books for Marketers

Click here to learn some of the top books to help marketers better understand and apply artificial intelligence in marketing.

March 12, 2020

AI for Conversational Marketing: What You Need to Know

There are some seriously impressive use cases for artificial intelligence in conversational marketing. Here’s what you need to know.

February 6, 2020

Why AI Is the Future of Advertising

Artificial intelligence is reshaping advertising as we know it. Here’s how.

January 30, 2020

6 Scary Smart AI Tools That Can Boost Sales

These tools use artificial intelligence to help sales professionals do more with less. Here’s how.

January 10, 2020

How to Avoid Epic Content Marketing Fails with AI

You are probably making one or more epic fails in your content marketing. Here's what they are and how to avoid them.

January 9, 2020

5 of the Most Promising AI Marketing Tools [Research]

Every year, CB Insights publishes a list of 100 of the most promising AI startups across industries. Here are the top ones in AI marketing.

January 6, 2020

The Hidden Threat to More Intelligent Marketing

This hidden threat to marketing programs has serious implications for business leaders in 2020.

December 26, 2019

Top 10 Marketing AI Posts of 2019

What did you read this year? We compiled the most impactful posts on marketing artificial intelligence from 2019 so you can catch up before the new year.

December 24, 2019

Use Cases for AI in Sales

Discover tangible use cases for artificial intelligence in sales.

December 19, 2019

6 Tools for AI in Advertising

AI is already producing results for marketers who run ads. Here are 6 tools to start exploring.

December 11, 2019

100+ Expert Resources to Help You Learn AI Fast [Q4 2019 UPDATES]

Everything you need to get started with AI—without spending months on research or struggling with difficult jargon.

December 3, 2019

How to Pilot Artificial Intelligence at Any Company [WEBINAR]

This webinar teaches you how to explore AI use cases, find AI-powered technologies, and use our practical framework to decide which solutions to pilot.

October 22, 2019

Use Cases for AI in Analytics

Discover tangible use cases for artificial intelligence in marketing analytics.

October 10, 2019

Use Cases for AI in SEO

There are real ways—today—that you can start using AI to improve SEO performance.

October 10, 2019

3 Ways to Get Started with AI in Your B2B Marketing

B2B marketers have heard of AI, but don’t know how to actually get started. This post has you covered.

October 8, 2019

Use Cases for AI in Advertising

AI is already producing results for marketers who run ads. Here’s how to start using it in your campaigns.

September 12, 2019

14 AI Tools for Content Marketing

We looked at each use case for AI in content marketing to see what was actually possible—and what tools to use for each use case. This list is the result.

September 10, 2019

Use Cases for AI in Content Marketing

We looked at each use case for AI in content marketing to see what was actually possible—and what tools to use for each use case. This list is the result.

September 3, 2019

What Is Artificial Intelligence for Content Marketing?

This post is designed to answer some of those basic questions about AI that content marketers might have about the technology and its potential.

August 20, 2019

How to Boost Traffic 10,000% with AI

Using MarketMuse's AI-powered content intelligence and strategy platform, Tomorrow Sleep increased traffic from 4,000 to 400,000 visitors. Learn how.

August 1, 2019

How to Do Better Content Marketing with AI

Content marketing is one of the top use cases today for artificial intelligence. Here's how to get started with this powerful technology.

July 30, 2019

Marketing Career Pathways with AI: What You Need to Know

What marketing career pathways will AI unlock? This post explores how to chart your marketing career path in the age of artificial intelligence.

July 24, 2019

Microsoft AI News: $1 Billion for Insanely Powerful AI

Microsoft AI news: the company announced it’s investing $1 billion to create insanely powerful artificial intelligence that “can do anything the human brain can do.”

July 10, 2019

How eBay Uses Artificial Intelligence for Copywriting [Case Study]

When a global brand like eBay adopts AI to scale their marketing, you pay attention. A new case study shows you how eBay is using AI to automatically write email subject lines.

July 2, 2019

Intelligent Assistants Should Be Your New Coworker—and That's a Good Thing

Conversica CMO Rashmi Vittal says your next coworker is going to be powered by AI. Here’s why that’s a good thing.

April 16, 2019

Why Marketers Need to Understand Amazon Web Services

Companies that use Amazon Web Services get on-demand AI and machine learning services at their fingertips, which help them deploy AI at scale.

April 11, 2019

What Is Image Recognition and Why Should You Care?

By analyzing the millions and billions of visuals that people share everyday, machines are, in fact, able to make your marketing far more intelligent and far more human.

April 9, 2019

What Is Voice Recognition and Why Should You Care?

Certain types of AI are going to transform your career in marketing and sales sooner than you think. One of these transformative technologies is voice recognition.

March 26, 2019

The Online AI Course from Andrew Ng Every Marketer Should Take

This is the course I wish I’d had when getting started on my journey to understanding AI. It’s called AI for Everyone and it’s taught for free on Coursera by Andrew Ng, former lead at Google Brain and the Baidu AI Group.

February 7, 2019

AI-Powered Competitive Intelligence Tool Announces $6 Million in Funding and New Industry Report

Crayon, an AI-powered competitive intelligence company, just announced $6 million in Series A funding and a 2019 State of Competitive Intelligence Report, which catalogs insights from more than 1,000 competitive intelligence professionals.

November 30, 2018

How One Ecommerce Company Used AI to Get a 3,000% Return on Ad Spend

Ecommerce company RedBalloon uses artificial intelligence to dominate paid advertising. Here’s how they’re doing it.

October 16, 2018

5 Ways to Get Started with Marketing AI Today

Marketers need to get started learning about and experimenting with AI—and fast. Here are 5 ways to do that.

October 11, 2018

4 Smart Ways to Use AI for SEO

Your favorite search engine is powered by artificial intelligence, so it makes sense your SEO activities should be, too. Here are some smart ways to start using AI for SEO.

September 13, 2018

How 11 World-Class Brands Are Actually Winning with AI

Top brands are using AI across industries to sell more, provide exceptional customers experiences at scale, and transform their operations. Here are 11 actual case studies of companies using AI to build a competitive advantage.

September 7, 2018

6 Limitations of AI in Marketing That You Need to Know Before You Buy

Expert advice from marketers, for marketers on the limitations of AI in marketing.

August 31, 2018

8 Marketing Experts Reveal How AI Is Going to Turn the Industry Upside Down

Expert advice from marketers, for marketers on the impact artificial intelligence will have on the industry.

August 23, 2018

How a Construction Software Company Uses AI to Dominate the Competition

Keeping a close eye on your competitors can seem nearly impossible with the amount of data available online. Construction software developer HCSS turned to Crayon for help gathering competitive intel and saw a difference in the first week.

August 16, 2018

42+ Artificial Intelligence Tools for Marketers

We’re tracking 750+ AI-powered marketing companies with more than $3.7 billion in funding. Here are some of the best tools from the list that you can start using today.

July 24, 2018

Amazon’s DeepLens Gives You AI-Powered Image Recognition Capabilities for $250

Meta Description: Amazon recently started shipping DeepLens, a small device that helps computers see and analyze the world. What does this mean for the advance of AI in marketing? Read on.

May 24, 2018

How the European Union’s GDPR Rules Impact Artificial Intelligence and Machine Learning

The European Union’s new GDPR policy has some implications for the world of AI. Discover why in this post.

May 10, 2018

Want to Know What AI Transformation Looks Like? Ask an Accountant

Artificial Intelligence will revolutionize marketing, but it’s hard to predict what the extent of its impact will be. To get an idea, take a look at another field undergoing major AI changes: accounting.

May 8, 2018

Watch an AI Marketing Tool Get Put to the Test in Real Time [Free Webinar]

AI email marketing tool Phrasee is putting its tech to the test in real time. In this free webinar, Phrasee will go head-to-head with humans to see who performs email marketing better—humans or AI. Get the details in this post.

May 4, 2018

How Google Ads Use AI to Automatically Boost Performance

Google Auto Ads is a new feature offered on their AdSense advertising platform. It allows AdSense to use machine learning to test and analyze different variables on a publisher’s website, such as ad frequency and placement. Here’s our research on the new AI feature.

April 9, 2018

Learn How to Use AI in Your Content Marketing [Free Webinar]

Content Marketing Institute, Acrolinx, and the Marketing AI Institute have teamed up to present a free webinar on How to Get Started with Artificial Intelligence in Content Marketing. Full details here.

March 31, 2018

I Spent 24 Hours Looking at Artificial Intelligence in My Everyday Life

AI is prevalent in everyday experiences; yet for many, it still seems like a far fetched idea from a movie set in the distant future. Here’s a look at how many times we interact with AI every day.

March 30, 2018

Should You Expect Your Marketing Team to Read One Million Customer Reviews?

Understanding customer sentiment is critical for effective marketing, but it’s hard for marketers to read through thousands of customer reviews. Enter natural language processing for customer review analysis.

March 26, 2018

Are You Sending the Right Signals to Recruit AI Talent to Your Organization?

Companies are falling behind in the race for acquiring AI talent—often, not by choice or ignorance, but because they aren’t sending the right signals to the talent marketplace. Here’s a few ways you can recruit top AI talent.

March 23, 2018

How to Manage Content Across the Enterprise Using Artificial Intelligence

The CEO of AI-powered content platform Acrolinx has a three-step framework for enterprise marketers who want to create and promote content better. Learn more here.

March 21, 2018

Microsoft: We’ve Developed Artificial Intelligence That Translates Chinese to English As Well As Humans

Microsoft claims it has developed an AI system that translates Chinese to English just as well as a professional human translator. Here’s why that matters.

March 19, 2018

The Stephen Hawking Warning About Artificial Intelligence That Every Businessperson Should Read

Before he died, Stephen Hawking left us some wisdom on the possibilities and perils of artificial intelligence.

March 12, 2018

Why Mark Cuban’s Artificial Intelligence Prediction Is a Warning for Marketers

Mark Cuban made a crazy AI prediction that contains a warning for marketers. And he’s absolutely correct.

March 7, 2018

How Can Artificial Intelligence Revolutionize Your Content Marketing? [FREE WEBINAR]

Join us Thursday, March 8 at 12pm CST / 1pm EST for a free webinar on how you can start using AI to transform your content marketing today.

February 21, 2018

What Is Amazon’s AI-Powered Convenience Store and Why Does It Matter to Marketers?

Amazon just opened an AI-powered grocery store that doesn’t need human workers. Marketers can learn some lessons from it.

February 16, 2018

How to Transform Your Content Marketing Strategy with AI [Free Ebook]

Content Marketing Institute and the Marketing AI Institute, share how marketers can use AI to boost their content marketing performance.

February 13, 2018

How Artificial Intelligence Will Redefine Marketing Jobs

AI is going to change how marketing jobs work. And any pro in the industry needs to understand how if they want to thrive in coming years.

January 24, 2018

Learn How to Use AI in Your Marketing [Free Webinar]

Want to learn exactly how to use AI to improve marketing performance and productivity? This free resource will teach you how.

January 17, 2018

What Marketers Need To Know About Artificial Intelligence in 2018

Marketers should know 3 big things about AI going into 2018. This post breaks down what they are and why they’re important.

January 16, 2018

New Report From AI Company Uncovers How Brands Use Competitive Intelligence

A new report from Crayon, an AI-powered competitive intelligence platform, dives deep into how businesses gather and use market intel.

January 12, 2018

3 Top AI Articles You Need to Read

If you only read 3 AI articles this week, read these ones.

January 5, 2018

Why Marketers Need to Understand AI and How to Get Started

The writing is on the wall. Marketers need to understand AI. Here's why and here's how to get started.

December 11, 2017

3 Big Trends in AI That Marketers Need to Know

A new analysis by The Economist on the state of today’s AI market has critical lessons for marketers.

December 6, 2017

Crayon Uses AI to Uncover the Most Important Competitive Intel

Crayon uses artificial intelligence to find out which competitive intelligence matters most to your business, thanks to a major update. Learn more here.

November 30, 2017

Big Brands Want Marketers Who Know AI, New Glassdoor Research Reveals

A new study based on millions of online job postings shows AI-powered marketing roles in demand. Learn which ones here.

November 29, 2017

Do You Need to Understand AI? Don't Miss This New Resource [FREE DOWNLOAD]

A brand new resource promises to teach marketers the ins and outs of AI 101. Get it here.

November 22, 2017

Today in Artificial Intelligence: 3 Pieces of AI Content Worth Your Time

We read dozens of AI articles this week to find three that are actually worth your time.

November 10, 2017

HubSpot and the Marketing AI Institute Talk Why Marketers Need to “Get” AI

HubSpot and Paul Roetzer, founder of the Marketing AI Institute, broke down why marketers need to understand artificial intelligence.

November 1, 2017

Should Content Marketers Fear Artificial Intelligence?

A new deep dive into natural language generation (NLG) provides content marketers with insight into how AI will affect their jobs.

October 25, 2017

Why Google’s AlphaGo Zero Artificial Intelligence System Has Major Implications for Marketers

Google’s DeepMind AI division just made a major announcement about a new system that has massive implications for marketers.

October 3, 2017

Artificial Intelligence in Inbound Marketing

Artificial intelligence is evolving how inbound marketing works, and marketers need to understand how if they’re going to thrive in the new landscape.

September 21, 2017

HubSpot Acquires Motion AI So Marketers Can Build Their Own Chatbots

HubSpot just announced another artificial intelligence acquisition. Here’s what marketers need to know.

September 14, 2017

Why Marketers Need to Understand Predictive vs. Prescriptive in the Age of AI

Understanding predictive vs. prescriptive systems is the key to unlocking the potential of artificial intelligence.

August 24, 2017

What Does the Future of Marketing Look Like in the Age of AI?

We’ve spent years experimenting with AI. Here are our predictions for what the near future of marketing looks like in the age of AI.

August 15, 2017

How Artificial Intelligence Can Supercharge Your Paid Advertising

How can artificial intelligence help you run more effective paid ad campaigns? This post will show you.

August 8, 2017

10 Stats That Show Artificial Intelligence Has Arrived in Marketing

In late 2016, we bet big on marketing AI. These 10 stats validate that bet, and show how marketing AI's time has come.

August 3, 2017

Marketers Are Going All-In on Artificial Intelligence, But Face Serious Challenges [STUDY]

A new Forrester study shows marketers are ready to adopt AI, but face an uphill battle. This post breaks down the study’s findings.

August 1, 2017

What HubSpot’s Acquisition of Kemvi Means for the Future of Marketing

HubSpot’s acquisition of AI company Kemvi has big implications for marketers and salespeople.

July 21, 2017

How to Use Artificial Intelligence in Your Content Marketing

Content marketers need to seriously consider using AI to keep up with content demand and improve performance. Here’s how.

July 20, 2017

How Marketers Can Embrace Artificial Intelligence Today

If you’re a marketer who wants to embrace AI, consider these three steps to get started.

July 13, 2017

Siri, What Do Marketers Need To Know About Voice Recognition?

Demystify voice recognition technology and discover what marketers need to know about natural language processing, an AI technology.

July 12, 2017

How Brands Target Consumers Better and Sell More with Artificial Intelligence [Case Studies Included]

Real brands are using AI to better target and sell to consumers. Discover actual case studies on how they’re doing it in this post.

July 11, 2017

3 Use Cases for Artificial Intelligence in B2B Marketing

How can you use AI in your B2B marketing efforts? These 3 use cases are great ways to start.

July 5, 2017

Why Retail Brands Need to Start Using Artificial Intelligence in Marketing—and How to Do It

Retail brands need to get smart about AI if they want to compete in 2018. Here’s how.

June 29, 2017

The Top 3 Use Cases Right Now for Artificial Intelligence in Marketing

After years of experimenting with AI, we’ve identified 3 major marketing use cases for AI-powered tech.

June 28, 2017

12 Artificial Intelligence Articles Every Marketer Should Read

There’s a lot of hype about AI out there. This post provides steps to learn about AI the right way, using the most accurate sources out there.

June 27, 2017

How Delta Faucet Increased Pageviews Per User by 49% Using Machine Learning

Learn how Delta Faucet used OneSpot’s artificial intelligence technology to boost content marketing performance.

June 21, 2017

3 Reasons Why Mark Cuban Is All-In on Artificial Intelligence

Mark Cuban thinks AI will change business as we know it. There are three reasons for that.

June 14, 2017

Learn How to Get Started with Artificial Intelligence at the AI in Marketing Symposium [San Francisco Event]

The AI in Marketing Symposium is taking place July 18-19 in San Francisco. Read on to learn event details and get 20% off tickets.

June 13, 2017

Google Tensor Processing Units and Google Compute Engine: What Marketers Need to Know

Google’s Tensor Processing Units and Google Compute Engine have major implications for artificial intelligence and its business impact.

May 30, 2017

14 Artificial Intelligence Tools to Scale, Improve and Personalize Your Content Marketing

These 14 artificial intelligence tools will help content marketers scale, improve and personalize their content.

May 25, 2017

This Artificial Intelligence Powered Content Marketing Tool Just Raised $110 Million to Check Your Grammar (and Potentially So Much More)

AI-powered grammar checker Grammarly improves content using machine learning—and has important implications for content marketers.

May 16, 2017

How the Travel Industry Can Use Artificial Intelligence to Increase Personalization and Performance

Travel brands are starting to embrace artificial intelligence. Here’s what that means for travel marketers.

May 11, 2017

Adobe and Microsoft Partner on Machine Learning and Artificial Intelligence

Adobe and Microsoft have partnered to share machine learning data and expertise. Here’s what that means for marketers.

May 9, 2017

New Guide Teaches CMOs All About Artificial Intelligence

A new guide sheds light on how CMOS can leverage AI in their companies. Read on to learn what’s in the guide and how to download a free copy.

May 2, 2017

Why Content Marketers Should Embrace Artificial Intelligence

Artificial intelligence can give content marketers a powerful way to drive performance and tell stories at scale. PR 20/20 founder Paul Roetzer explains how.

April 27, 2017

This Ecommerce Company Uses Artificial Intelligence to Accurately Predict What You’ll Buy Next

Ecommerce company Otto uses artificial intelligence to accurately predict what consumers will buy with 90% accuracy. That has major implications for marketers.

April 25, 2017

Companies and Government “Flying Blind” When It Comes to AI Advancements, Say Researchers

Experts propose a government “AI Index” to track the impact of AI. That has some major implications for marketers, executives and entrepreneurs.

April 19, 2017

Amazon Just Staked Its Future on AI. Here’s Why That Matters

Amazon’s shareholder letter explicitly reinforces the company’s commitment to AI. Here’s why that matters to marketers.

April 5, 2017

10 Artificial Intelligence Events to Make Time for in 2017 [UPDATED]

Session and registration details for 10 top artificial intelligence events featuring experts from companies like Google, IBM, Microsoft, Amazon and Facebook.

March 29, 2017

6 Marketing and Sales Companies with More Than $500 Million in Funding Top “Most Promising” AI List

A new report from CB Insights details the top companies leading the AI revolution. Learn why marketing and sales dominate the list.

March 21, 2017

LinkedIn Sales Navigator Shows How Artificial Intelligence Is Often Hiding in Plain Sight

LinkedIn Sales Navigator shows how artificial intelligence is being used in powerful marketing tools, often without marketers even knowing it.

March 14, 2017

IBM and Salesforce Team Up to Tackle Enterprise Artificial Intelligence

A new partnership between two major players in artificial intelligence has massive implications for marketers. Learn more in this post.

March 7, 2017

Coca-Cola Exploring Artificial Intelligence for Content Creation, Media Buying and More

Coca-Cola just signaled its desire to automatically create content with AI. Here’s why that matters for marketers.

March 1, 2017

Answering the Top Questions Marketers Have About Artificial Intelligence

Marketing Artificial Intelligence Institute creator Paul Roetzer offers marketers guidance on how to understand and use AI.

February 14, 2017

What Elon Musk, Nick Bostrom and Demis Hassabis Think About Better-Than-Human Artificial Intelligence

Elon Musk, Nick Bostrom and others took the stage at the Beneficial AI 2017 Conference to talk about superintelligence. Learn what they had to say.

January 31, 2017

How Will Google’s Work on Artificial Intelligence Affect Marketers?

Google has incorporated artificial intelligence into key products that marketers use every day. This will have profound implications for the industry.

January 17, 2017

A Practical Look at the Impact of Artificial Intelligence on Marketing

How will AI affect marketers? This interview with AI expert and creator of the Marketing Artificial Intelligence Institute, Paul Roetzer, has the answer.

December 20, 2016

The Artificial Intelligence Landscape: How 8 Major Tech Companies Are Using AI

Tech giants like Facebook, Microsoft and Amazon have made major investments into AI and related technology. Here’s where the biggest players currently stand.

November 29, 2016

Want to Get Started with Artificial Intelligence? Ask These Questions About Your Data

How do brands go from reading about AI to actually using it? It starts with asking the right questions about your data.

November 22, 2016

Will Artificial Intelligence Replace Writers and Content Marketers?

There’s much talk about machines replacing content creators. We dig into the facts behind the hype, including what types of content automation are possible.

November 15, 2016

Artificial Intelligence Takes Center Stage at Intelligent Content Conference 2017

The Intelligent Content Conference takes place on March 28-30, 2017. The event teaches marketers how to scale content with technology—including AI.

November 8, 2016

Why Salesforce Went All-In on AI and Why It Matters (Even If You Don’t Use Salesforce)

Salesforce Einstein introduces AI to one of the market’s leading CRMs. Here’s what that means for marketers.