You've heard plenty of talk about artificial intelligence (AI).
You may have heard about the potential of artificial intelligence (AI), machine learning, and related technologies. Indeed they can improve marketing performance, productivity and personalization. But getting started with these technologies isn't always easy. This post describes how to apply AI technologies to your marketing efforts. In it, we'll give you a 30,000-foot view of an AI technology called natural language generation (NLG) that is used by companies like the Associated Press to scale content creation and general natural language using machines. Then, we'll teach you how to get started with that technology today.
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Like any modern subject, there are plenty of ways to learn AI online, through free and paid courses.
Search engines are incredible. You pop onto your favorite one, type in a few keywords, and magically the search engine has scoured the entire internet to find the most relevant search result for every search query.
In your marketing or business career, AI can give you superpowers. But you can use those superpowers for good or for evil. There are a lot of ways AI can go wrong. We have a responsibility as marketers, technologists, and corporate leaders to make sure we use AI for good. How?
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