artificial intelligence in marketing

You may have heard about the potential of artificial intelligence, machine learning, and related technologies. Indeed they can improve marketing performance, productivity and personalization. But getting started with these technologies isn’t always easy. This post describes how to apply AI technologies to your marketing efforts. In it, we’ll give you a 30,000-foot view of an AI technology called natural language generation (NLG) that is used by companies like the Associated Press to scale content creation. Then, we’ll teach you how to get started with that technology today.

The story I'm about to tell you is trash. Literally.

You are probably making one or more epic fails in your content marketing.

CB Insights publishes the AI 100, a yearly list of the "most promising private companies providing hardware and data infrastructure for AI applications, optimizing machine learning workflows, and applying AI across a variety of major industries."

In 2018, Lexus released what it called the first advertisement scripted by artificial intelligence. Lexus used IBM Watson to analyze 15 years of “car and luxury brand campaigns that have won Cannes Lions awards for creativity, as well as a range of other external data,” according to Variety. Watson was able to identify which elements from the dataset would resonate with viewers. AI-inspired PR stunt? Most definitely. Yet it also points to a deeper, more important story: Artificial intelligence is taking over the world of advertising.

“We all know women deserve less money than men, right?” If machines could talk, that might be a direct quote from the algorithm that determines credit limits for the Apple Card, a new financial product from the tech giant.