Mike Kaput
As Chief Content Officer, Mike Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Mike has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Mike is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). He is also the author of Bitcoin in Plain English, a beginner’s guide to the world’s most popular cryptocurrency.
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Natural Language Generation (NLG): Everything You Need to Know
Discover everything you need to know about natural language generation (NLG) in this comprehensive post by AI experts.
How Spotify Uses Artificial Intelligence—and What You Can Learn from It
Music streaming company Spotify is a prime example of an AI Native business. In this post, you'll learn what that means and why it should matter to you.
DALL-E 2 and the Future of Design
DALL-E 2 is a major AI milestone and has huge implications for entire professions and business models.
AI for Sales: What You Need to Know
What is AI for sales and how can it give salespeople superpowers? This post has the answers.
[New Book Launch] Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
A new book from Marketing AI Institute Founder and CEO Paul Roetzer and Chief Content Officer Mike Kaput releases today.
36 Jaw-Dropping AI Writing Tools
We're about to enter a future where machines write as good or better than humans. In fact, we're already there. Here are 36 jaw-dropping AI writing tools.
How to Use AI and Machine Learning in Marketing
A new course from HubSpot Academy teaches you how to use AI and machine learning in your marketing.
21 Intriguing Artificial Intelligence Stocks to Watch (2022)
Read on to discover 21 of the best artificial intelligence stocks we've got our eyes on.
What Is Artificial Intelligence for Social Media?
How does AI for social media marketing work? And how can you use AI to do better social media marketing? Find out in this post.
AI in Analytics: Top Use Cases and Tools
AI in analytics can give you superpowers. This post breaks down the top AI in analytics use cases and tools, so you can get started with it today.
The Very Best Books on AI in 2022
What are the best books on AI available today? This post has the answer.
The 3 Best Free AI and Machine Learning Courses (2022)
Looking to learn AI? You're probably going to need a course. Here are the best 3 free AI and machine learning courses we've found.
AI for Digital Transformation: The Complete Starter Guide
Most digital transformation projects fail, but don't have to. Here's everything you need to know about making digital transformation succeed with AI.
What Is AI? A Simple, Non-Technical Guide
No matter your background or level of understanding, there is a simple, non-technical way to answer the question: “What is AI?”
15 Pros and Cons of Artificial Intelligence You Should Know
What are the pros and cons of artificial intelligence? This post has the complete answer.
AI in Advertising: Everything You Need to Know
Learn why AI is transforming advertising as we know it—and how you can increase revenue, reduce costs, and build a competitive advantage using it.
How to Navigate Data Privacy in 2022 and Beyond
Marketers need to get smart about their data now that cookies are going away. Here’s how.
Meta/Facebook AI: What Businesses Need to Know
Meta (formerly known as Facebook) has gone all-in on AI. This isn't always a good thing. The company has moved AI forward, but also created major problems.
AI in Search Engines: Everything You Need to Know
Modern search engines rely heavily on artificial intelligence to function—and knowing how AI in search works can help you better rank your own website.
Artificial Intelligence for Small Business: The Complete Guide
Despite what you may have heard, your small business can absolutely use artificial intelligence (AI) to decrease costs and increase revenue.
How to Hold AI Accountable
AI needs to be held accountable—by people and other AI. Here’s how to do it.
Artificial Intelligence and the Future of Enterprise Decision Making
Enterprise decision making is about to change thanks to AI. Here’s how.
15 Best AI-Powered Content Generation and Strategy Tools
AI-powered content generation and strategy is possible. Here are 15 of the best tools to do it.
AI for SEO: The Ultimate Guide to Use Cases and Tools
There are some seriously impressive use cases for artificial intelligence in SEO. Here’s what you need to know.
Responsible AI: Ethics, Innovation, and Lessons Learned from Big Tech
Companies large and small need to adopt AI without losing sight of the ethical implications of these solutions, or pay the price.
A Very Brief History of Modern Artificial Intelligence
The history of modern AI has a lot to tell us about where the field is going—and how we can benefit from it.
7 Stats About Voice Search That Marketers Need to Know
Voice search is an AI-powered channel every marketer needs to understand, and a handful of key stats go a long way towards helping you do just that.
25+ Tactical Ways to Use AI in Marketing Right Now
You can get started with AI in marketing right now, even if you don’t have a technical background. Here's how.
How to Think About Natural Language Processing in Marketing
Natural language processing (NLP) can give marketers superpowers—if they approach the technology in a smart way. This NLP expert shows you how.
How Marketers Must Evolve in the Age of Artificial Intelligence
Brands need to start embracing a human + machine approach to marketing and sales. It’s the only way to thrive in the coming age of AI. Here's how.
AI-Powered Language: A New Era of Customer Engagement [WEBINAR]
A new webinar teaches digital marketers how to create more consumer-centric customer experiences by rethinking third-party data and using AI.
Reaching the Post-AI Consumer
AI has radically altered consumer behavior, and brands need to play catch-up. Here's what brands need to know.
AI for CMOs: How to Transform Talent, Tech, and Strategy
CMOs are increasingly turning to AI to solve their biggest challenges. Here's how.
Customer Success vs. Customer Experience: What to Know
The difference between customer success vs. customer experience might surprise you. What also might surprise you is how AI can help improve both.
Artificial Intelligence In Email Marketing
If you send any type of email marketing, you need to investigate how AI can help you improve and streamline your work. Here’s what you need to know.
Understanding Supervised Learning: The Key to AI
Supervised learning is the most common approach in AI, and is important for any business or marketer using the technology. Here's what you need to know.
AI for Competitive Intelligence: What You Need to Know
AI has the potential to completely revolutionize the competitive intelligence process. This post outlines how.
4 Warnings About the Death of Cookies from a Leading AI CEO—and What to Do About Them
Marketers are facing a brave new world—a world without third-party cookies. One expert has advice on what to do about the death of cookies.
Descriptive Analytics: What It Is, How It Works, and Why You Need It
Descriptive analytics is a powerful and data-driven technique to analyze and gain insights from customer data. Here's how to get the most out of it.
B2B Sales and AI: Everything You Need to Know
AI is transforming how B2B companies sell. In this post, we outline exactly what this technology is, what it can do, and how to benefit from it.
The Very Best AI Newsletters [2021]
One of the best ways to keep up with developments in AI is to subscribe to the right newsletters. Here are 8 worth your time.
How UPS Uses AI to Save $200 Million a Year
UPS is seeing massive returns on their investments in AI technology. See how their strategy works—and what it means for brands.
The AI Terms Cheat Sheet [Easy Explainer of AI Terminology]
If you want to explore AI, it’s best to start learning what commonly used AI and machine learning terms mean. This post has you covered.
AI Wrote a 650-Word Blog Post for Me [HyperWrite Review]
AI wrote an entire blog post for me. I gave an AI tool called HyperWrite a topic, and the machine did the rest. Here's everything that happened next.
Content Personalization: Everything You Need to Know
If you create any type of content, you need to take content personalization seriously. Here's everything you need to know about the topic.
AI for Blog Writing [Use Cases + Tools]
Did you know you can write blogs with AI? Blogging can be made significantly easier, faster, and more impactful using AI. Here’s how.
What Is Google BERT? Experts Explain
Google BERT is a Google update powered by AI that has big implications for businesses, according to three experts from top marketing technology companies.
Step-by-Step: How to Get Started with Marketing AI
Looking to get started with AI? We wrote a step-by-step guide walking through what to do.
Artificial Intelligence Versus Machine Learning: What's the Difference?
What is the difference between artificial intelligence and machine learning? You don't need to be a rocket scientist to learn. You just need this post.
3 Ways to Use AI Lead Generation in Your Business
One major use case for marketing AI is lead generation, qualification, and conversion. Discover which tools make it possible in this article.
20 Ways AI Could Transform PR and Communications
Artificial intelligence (AI) has the potential to transform the way we approach PR and marketing communications. Here's how.
AI for Analytics: What You Need to Know
AI is transforming predictive analytics by enabling predictive analytics marketing. Here's how to take advantage of this in your business.
How to Deal With the Death of Third-Party Cookies
The death of third-party cookies is happening now. And brands need to act. Here's how.
Discover How to Achieve True Digital Transformation with Artificial Intelligence
Discover all the actionable tactics, frameworks, and processes AI-powered digital transformation that were shared at MAICON 2021.
How to Automatically Detect Negative Brand Sentiment on Twitter with AI
You can use AI to automatically detect negative brand sentiment on Twitter, then get notified on Slack each time someone puts you on blast. Here's how.
How We Used AI to Create a Deepfake Marketing Video
We used a tool called Synthesia to create an AI deepfake marketing video. Here's how.
How to Improve Healthcare Advertising and Marketing with AI
Artificial intelligence (AI) can help healthcare organizations do better healthcare advertising and marketing—at scale. Here's how.
A Simple Framework to Improve B2C and B2B Email Marketing with AI
How can you improve your B2C and B2B marketing using artificial intelligence, starting right now? This simple framework has you covered.
How to Profit from Your Brand's Predictive Analytics Goldmine
In an exclusive interview, an AI expert shares what brands need to know to get massive value out of predictive analytics using AI.
What Is Machine Learning?
What is machine learning? This post offers a clear, easy-to-understand definition for non-engineers looking to use AI in business and marketing.
How to Use AI to Find Your Best Prospects
AI gives enterprises the power to find ideal prospects faster and generate higher quality leads at scale. This webinar teaches you how.
400+ Marketing Leaders Reveal How They’re Investing in AI [NEW DATA]
New research shows marketing leaders are using AI to make their marketing data-driven and accountable. Learn more in this post.
Use Cases for AI in Social Media
What is AI and how can it give your social media marketing superpowers? This post has the answers.
Largest Marketing Artificial Intelligence Event Returns September 13-14, 2021
The second Marketing Artificial Intelligence Conference (MAICON) all-digital event will take place Sept. 13-14, 2021, and includes more than 20 speakers.
How Can AI Make Brands More Human? [Video]
Paul Roetzer talks about the impact of AI on brands, on consumers and on employees, and what you can do to ensure AI is used for good.
Why Most AI Tech Investments Fail (Private Coaching Session)
Learn the major causes of AI implementation dissatisfaction and failure in this private coaching session from Doug Davidoff, CEO, Imagine Business Development.
How Should I Vet AI Vendors? [Video]
Paul Roetzer explains how to identify the best AI-powered vendors and which questions to ask as you evaluate and purchase AI-powered technology.
How to Use Artificial Intelligence in SEO
How do you use AI SEO tools to give your search engine optimization efforts superpowers? This article shows you how.
5 Powerful Examples of AI in Marketing
How do real brands use AI to improve their marketing? Keep reading to learn about actionable ways top companies we’ve interviewed use marketing AI.
What Is Bias in AI—and How Do You Prevent It?
What is bias in AI? How do you prevent it? This post has the answers.
How Does AI Work?
How does AI actually work? This post has a clear, simple answer to a complicated question.
What Skills Remain Uniquely Human in an AI-First World? [Video]
In this video, Paul Roetzer, founder and CEO of Marketing Artificial Intelligence Institute, discusses what AI can and can’t do, and how AI affects human consumers and marketers.
Top AI Courses to Take Online [2022]
Online AI courses are some of the best options for getting up to speed on artificial intelligence quickly. Here are some of the best reviewed ones.
How to Use AI for Good
How can you use AI for good as a marketer or business professional? This post has the answer.
How Is AI Used in Business?
How is AI useful to—and used in—business? This post has the answers.
How Should You Think About Ethics in Artificial Intelligence?
How should marketers and brands think about ethics in artificial intelligence? This post has the answer.
What Are the Top Marketing AI Use Cases? [HubSpot Video]
In this video, Marketing AI Institute founder & CEO Paul Roetzer explains how to find your own top use cases for AI in marketing, as well as how to use that information to benefit your business.
Should Marketers Be Afraid of Job Automation from AI?
Should marketers be afraid of job automation from AI? This post has the answer.
What Is Deep Learning?
What is deep learning? This post offers a clear, easy-to-understand definition for non-engineers looking to use AI in business and marketing.
20 Data Science and AI Terms You Need to Know
Confused about key terms in data science and AI? You’re not alone. This handy glossary of 20 data science and AI terms is here to help.
What Is AI? [Video]
In this video, Marketing AI Institute founder & CEO Paul Roetzer provides an explanation of what AI is, how AI works, and explains why it matters.
How to Use Artificial Intelligence in Advertising
You can start using AI and advertising to dramatically improve your marketing performance today, even if you don’t know the first thing about AI.
AI for Social Media: Everything You Need to Know
There are some seriously impressive use cases for artificial intelligence in social media. Here’s what you need to know.
Artificial Intelligence In Content Marketing
Some of the top use cases for artificial intelligence are in content marketing. Here’s what you need to know.
Use Cases for AI in Conversational Marketing
Conversational marketing comprises chatbots, email assistants and more. Learn how marketers are using artificial intelligence to enable their teams and customers today.
How a Waste Management Company Uses AI to Spy on Competitors
How does one company use AI to spy on the competition? The answer may surprise you.
3 Actionable Steps to Get Started with Artificial Intelligence in Marketing
Learn three ways to get started with assessing and implementing artificial intelligence for your brand.
How CMOs Must Evolve to Take Advantage of Artificial Intelligence
The C-suite needs to start understanding and experimenting with AI. Here’s how to evolve your executive talent to make sure that happens.
11 Expert Resources for Marketers Interested in Artificial Intelligence
Are you a marketer interested in artificial intelligence? There’s a lot of confusing and inaccurate information out there, so start with these expert resources.
How to Develop Internal AI Talent for Marketing
Recruiting top tech talent is hard. So what do you do if you can’t compete with tech giants on the recruiting grounds? You develop AI talent for marketing internally. Here’s how.
From Conversation to Conversion: Your Quickest Route to ROI [WEBINAR]
Want to discover why conversation is your quickest route to ROI? This free webinar is the answer.
5 Use Cases for AI in Content Marketing [ON-DEMAND WEBINAR]
Want real-world examples of how to harness the power of AI for content marketing? This free webinar is the answer.
Wonder Why Your AI Investments Fail? Here’s Why
Most AI investments fail for a handful of the same reasons. Here's what they are and how to avoid them.
5 Mistakes You Are (Almost Certainly) Making When It Comes to Artificial Intelligence
Many marketers make mistakes when it comes to understanding and implementing AI. Here are the biggest ones, and how to prevent them.
How to Get Insights Into Marketing Data in Minutes Using Buzzsumo and IBM Watson Analytics
Marketers can uncover insights from thousands of rows of new data in minutes by combining Buzzsumo and IBM Watson Analytics.
Now Live: AI Academy for Marketers, On-Demand AI Education for the Marketing Industry
AI Academy for Marketers, an online education platform that helps you understand, pilot and scale artificial intelligence, is now live! This post is a deep-dive into everything you need to know about Academy.
How to Hire Talent in the Age of Artificial Intelligence
When you’re assessing and implementing AI, you need to consider what types of talent are required for success. Here’s how.
3 Important Questions You Have to Ask About AI
If you're just getting started with artificial intelligence, there are some questions you must ask of your company before spend money on AI.
A Simple Intro to AI for Content Marketing
Content marketing is one of the top areas where you can use AI to increase revenue and/or reduce costs. This post helps you understand how.
How Will Artificial Intelligence Impact Salespeople?
Salespeople need to be ready for how AI will transform their work. Here’s why.
How Virgin Holidays Made Millions With AI and Email
Travel brand Virgin Holidays used an AI tool to automatically write email subject lines, boosting revenue by millions in the process. Here’s how.
What Search Behavior During Coronavirus Tells Us About AI in Marketing [RESEARCH]
New research from BrightEdge shows how the coronavirus pandemic has accelerated digital transformation — and it has implications for how marketers approach AI.
The Business Case for AI for Marketing [WEBINAR]
How do you use AI to reach your marketing goals better, faster, and more cost-effectively? This free webinar will teach you how.
3 People You Should Turn to For Help with AI
After years of experimentation with AI, we’ve identified a few key partners who can help you implement AI in your marketing.
Data and the Next Decade: What to Expect and How to Prepare [ON-DEMAND WEBINAR]
This webinar from Mobilewalla and Marketing AI Institute teaches you how to apply AI to your data to produce better insights and better outcomes.
3 Things You Need to Ask About AI If You're an SMB
You hear a lot about the power of AI, but can it actually work for your SMB? Ask these questions to find out.
3 Powerful Ways to Use AI in Your Advertising
Advertising is one area in marketing where AI is delivering real results today. Read on to learn how to use AI in your advertising.
Invest in Your Career with Marketing AI Certifications
As part of AI Academy for Marketers, Members can advance their knowledge and capabilities through a formal Certification program.
How to Cut Through the Hype About AI
There’s a ton of hype around AI in marketing, and there are 3 big traps marketers learning about AI fall into. Here’s how to avoid them.
3 Expert Videos on How to Think About AI
There are lots of ways to use AI at your company. These 3 videos from AI experts are some of the best we've found to understand and leverage the tech.
8 Great Articles on AI That Marketers Need to Read
There are a ton of resources out there that claim to help you learn AI. Here are the best ones to help you on your journey to understand AI.
15 Top AI Books for Marketers
Click here to learn some of the top books to help marketers better understand and apply artificial intelligence in marketing.
AI for Conversational Marketing: What You Need to Know
There are some seriously impressive use cases for artificial intelligence in conversational marketing. Here’s what you need to know.
Why AI Is the Future of Advertising
Artificial intelligence is reshaping advertising as we know it. Here’s how.
6 Scary Smart AI Tools That Can Boost Sales
These tools use artificial intelligence to help sales professionals do more with less. Here’s how.
How to Avoid Epic Content Marketing Fails with AI
You are probably making one or more epic fails in your content marketing. Here's what they are and how to avoid them.
5 of the Most Promising AI Marketing Tools [Research]
Every year, CB Insights publishes a list of 100 of the most promising AI startups across industries. Here are the top ones in AI marketing.
The Hidden Threat to More Intelligent Marketing
This hidden threat to marketing programs has serious implications for business leaders in 2020.
Top 10 Marketing AI Posts of 2019
What did you read this year? We compiled the most impactful posts on marketing artificial intelligence from 2019 so you can catch up before the new year.
Use Cases for AI in Sales
Discover tangible use cases for artificial intelligence in sales.
6 Tools for AI in Advertising
AI is already producing results for marketers who run ads. Here are 6 tools to start exploring.
7 AI Tools for Social Media
We looked at each use case for AI in social media to see what was actually possible—and what tools to use for each use case. This list is the result.
100+ Expert Resources to Help You Learn AI Fast [Q4 2019 UPDATES]
Everything you need to get started with AI—without spending months on research or struggling with difficult jargon.
How to Pilot Artificial Intelligence at Any Company [WEBINAR]
This webinar teaches you how to explore AI use cases, find AI-powered technologies, and use our practical framework to decide which solutions to pilot.
Use Cases for AI in Analytics
Discover tangible use cases for artificial intelligence in marketing analytics.
Use Cases for AI in SEO
There are real ways—today—that you can start using AI to improve SEO performance.
3 Ways to Get Started with AI in Your B2B Marketing
B2B marketers have heard of AI, but don’t know how to actually get started. This post has you covered.
Use Cases for AI in Advertising
AI is already producing results for marketers who run ads. Here’s how to start using it in your campaigns.
14 AI Tools for Content Marketing
We looked at each use case for AI in content marketing to see what was actually possible—and what tools to use for each use case. This list is the result.
Use Cases for AI in Content Marketing
We looked at each use case for AI in content marketing to see what was actually possible—and what tools to use for each use case. This list is the result.
What Is Artificial Intelligence for Content Marketing?
This post is designed to answer some of those basic questions about AI that content marketers might have about the technology and its potential.
How to Do Better Email Marketing with AI
Email marketing is one of the top areas today where you can apply AI to increase revenue and reduce costs. Here's how.
How to Boost Traffic 10,000% with AI
Using MarketMuse's AI-powered content intelligence and strategy platform, Tomorrow Sleep increased traffic from 4,000 to 400,000 visitors. Learn how.
How to Do Better Content Marketing with AI
Content marketing is one of the top use cases today for artificial intelligence. Here's how to get started with this powerful technology.
Marketing Career Pathways with AI: What You Need to Know
What marketing career pathways will AI unlock? This post explores how to chart your marketing career path in the age of artificial intelligence.
Microsoft AI News: $1 Billion for Insanely Powerful AI
Microsoft AI news: the company announced it’s investing $1 billion to create insanely powerful artificial intelligence that “can do anything the human brain can do.”
How eBay Uses Artificial Intelligence for Copywriting [Case Study]
When a global brand like eBay adopts AI to scale their marketing, you pay attention. A new case study shows you how eBay is using AI to automatically write email subject lines.
Intelligent Assistants Should Be Your New Coworker—and That's a Good Thing
Conversica CMO Rashmi Vittal says your next coworker is going to be powered by AI. Here’s why that’s a good thing.
Why Marketers Need to Understand Amazon Web Services
Companies that use Amazon Web Services get on-demand AI and machine learning services at their fingertips, which help them deploy AI at scale.
What Is Image Recognition and Why Should You Care?
By analyzing the millions and billions of visuals that people share everyday, machines are, in fact, able to make your marketing far more intelligent and far more human.
What Is Voice Recognition and Why Should You Care?
Certain types of AI are going to transform your career in marketing and sales sooner than you think. One of these transformative technologies is voice recognition.
The Online AI Course from Andrew Ng Every Marketer Should Take
This is the course I wish I’d had when getting started on my journey to understanding AI. It’s called AI for Everyone and it’s taught for free on Coursera by Andrew Ng, former lead at Google Brain and the Baidu AI Group.
AI-Powered Competitive Intelligence Tool Announces $6 Million in Funding and New Industry Report
Crayon, an AI-powered competitive intelligence company, just announced $6 million in Series A funding and a 2019 State of Competitive Intelligence Report, which catalogs insights from more than 1,000 competitive intelligence professionals.
How One Ecommerce Company Used AI to Get a 3,000% Return on Ad Spend
Ecommerce company RedBalloon uses artificial intelligence to dominate paid advertising. Here’s how they’re doing it.
5 Ways to Get Started with Marketing AI Today
Marketers need to get started learning about and experimenting with AI—and fast. Here are 5 ways to do that.
4 Smart Ways to Use AI for SEO
Your favorite search engine is powered by artificial intelligence, so it makes sense your SEO activities should be, too. Here are some smart ways to start using AI for SEO.
How 11 World-Class Brands Are Actually Winning with AI
Top brands are using AI across industries to sell more, provide exceptional customers experiences at scale, and transform their operations. Here are 11 actual case studies of companies using AI to build a competitive advantage.
6 Limitations of AI in Marketing That You Need to Know Before You Buy
Expert advice from marketers, for marketers on the limitations of AI in marketing.
8 Marketing Experts Reveal How AI Is Going to Turn the Industry Upside Down
Expert advice from marketers, for marketers on the impact artificial intelligence will have on the industry.
How a Construction Software Company Uses AI to Dominate the Competition
Keeping a close eye on your competitors can seem nearly impossible with the amount of data available online. Construction software developer HCSS turned to Crayon for help gathering competitive intel and saw a difference in the first week.
42+ Artificial Intelligence Tools for Marketers
We’re tracking 750+ AI-powered marketing companies with more than $3.7 billion in funding. Here are some of the best tools from the list that you can start using today.
Amazon’s DeepLens Gives You AI-Powered Image Recognition Capabilities for $250
Meta Description: Amazon recently started shipping DeepLens, a small device that helps computers see and analyze the world. What does this mean for the advance of AI in marketing? Read on.
How the European Union’s GDPR Rules Impact Artificial Intelligence and Machine Learning
The European Union’s new GDPR policy has some implications for the world of AI. Discover why in this post.
3 Smart AI Implementation Lessons from Facebook
No matter your company’s size, you can learn 3 very important AI implementation lessons from Facebook’s recent experiments with artificial intelligence.
Want to Know What AI Transformation Looks Like? Ask an Accountant
Artificial Intelligence will revolutionize marketing, but it’s hard to predict what the extent of its impact will be. To get an idea, take a look at another field undergoing major AI changes: accounting.
Watch an AI Marketing Tool Get Put to the Test in Real Time [Free Webinar]
AI email marketing tool Phrasee is putting its tech to the test in real time. In this free webinar, Phrasee will go head-to-head with humans to see who performs email marketing better—humans or AI. Get the details in this post.
How Google Ads Use AI to Automatically Boost Performance
Google Auto Ads is a new feature offered on their AdSense advertising platform. It allows AdSense to use machine learning to test and analyze different variables on a publisher’s website, such as ad frequency and placement. Here’s our research on the new AI feature.
Learn How to Use AI in Your Content Marketing [Free Webinar]
Content Marketing Institute, Acrolinx, and the Marketing AI Institute have teamed up to present a free webinar on How to Get Started with Artificial Intelligence in Content Marketing. Full details here.
I Spent 24 Hours Looking at Artificial Intelligence in My Everyday Life
AI is prevalent in everyday experiences; yet for many, it still seems like a far fetched idea from a movie set in the distant future. Here’s a look at how many times we interact with AI every day.
Should You Expect Your Marketing Team to Read One Million Customer Reviews?
Understanding customer sentiment is critical for effective marketing, but it’s hard for marketers to read through thousands of customer reviews. Enter natural language processing for customer review analysis.
Are You Sending the Right Signals to Recruit AI Talent to Your Organization?
Companies are falling behind in the race for acquiring AI talent—often, not by choice or ignorance, but because they aren’t sending the right signals to the talent marketplace. Here’s a few ways you can recruit top AI talent.
How to Manage Content Across the Enterprise Using Artificial Intelligence
The CEO of AI-powered content platform Acrolinx has a three-step framework for enterprise marketers who want to create and promote content better. Learn more here.
How to Boost Email Opens by 35% Using Artificial Intelligence
Gumtree, an online classifieds website with millions of users, boosted email opens by 35% using AI. Here’s how they did it.
Microsoft: We’ve Developed Artificial Intelligence That Translates Chinese to English As Well As Humans
Microsoft claims it has developed an AI system that translates Chinese to English just as well as a professional human translator. Here’s why that matters.
The Stephen Hawking Warning About Artificial Intelligence That Every Businessperson Should Read
Before he died, Stephen Hawking left us some wisdom on the possibilities and perils of artificial intelligence.
Why Mark Cuban’s Artificial Intelligence Prediction Is a Warning for Marketers
Mark Cuban made a crazy AI prediction that contains a warning for marketers. And he’s absolutely correct.
How Can Artificial Intelligence Revolutionize Your Content Marketing? [FREE WEBINAR]
Join us Thursday, March 8 at 12pm CST / 1pm EST for a free webinar on how you can start using AI to transform your content marketing today.
How to Use Artificial Intelligence to Split Test Email Campaigns
Split tests are a great way to measure email marketing ROI. Take a look at how you can pair them with AI and the scientific method to drive more revenue.
What Is Amazon’s AI-Powered Convenience Store and Why Does It Matter to Marketers?
Amazon just opened an AI-powered grocery store that doesn’t need human workers. Marketers can learn some lessons from it.
How to Transform Your Content Marketing Strategy with AI [Free Ebook]
Content Marketing Institute and the Marketing AI Institute, share how marketers can use AI to boost their content marketing performance.
How Artificial Intelligence Will Redefine Marketing Jobs
AI is going to change how marketing jobs work. And any pro in the industry needs to understand how if they want to thrive in coming years.
Learn How to Use AI in Your Marketing [Free Webinar]
Want to learn exactly how to use AI to improve marketing performance and productivity? This free resource will teach you how.
What Marketers Need To Know About Artificial Intelligence in 2018
Marketers should know 3 big things about AI going into 2018. This post breaks down what they are and why they’re important.
New Report From AI Company Uncovers How Brands Use Competitive Intelligence
A new report from Crayon, an AI-powered competitive intelligence platform, dives deep into how businesses gather and use market intel.
3 Top AI Articles You Need to Read
If you only read 3 AI articles this week, read these ones.
Why Marketers Need to Understand AI and How to Get Started
The writing is on the wall. Marketers need to understand AI. Here's why and here's how to get started.
3 Big Trends in AI That Marketers Need to Know
A new analysis by The Economist on the state of today’s AI market has critical lessons for marketers.
Crayon Uses AI to Uncover the Most Important Competitive Intel
Crayon uses artificial intelligence to find out which competitive intelligence matters most to your business, thanks to a major update. Learn more here.
Big Brands Want Marketers Who Know AI, New Glassdoor Research Reveals
A new study based on millions of online job postings shows AI-powered marketing roles in demand. Learn which ones here.
Do You Need to Understand AI? Don't Miss This New Resource [FREE DOWNLOAD]
A brand new resource promises to teach marketers the ins and outs of AI 101. Get it here.
Today in Artificial Intelligence: 3 Pieces of AI Content Worth Your Time
We read dozens of AI articles this week to find three that are actually worth your time.
HubSpot and the Marketing AI Institute Talk Why Marketers Need to “Get” AI
HubSpot and Paul Roetzer, founder of the Marketing AI Institute, broke down why marketers need to understand artificial intelligence.
Should Content Marketers Fear Artificial Intelligence?
A new deep dive into natural language generation (NLG) provides content marketers with insight into how AI will affect their jobs.
Why Google’s AlphaGo Zero Artificial Intelligence System Has Major Implications for Marketers
Google’s DeepMind AI division just made a major announcement about a new system that has massive implications for marketers.
Artificial Intelligence in Inbound Marketing
Artificial intelligence is evolving how inbound marketing works, and marketers need to understand how if they’re going to thrive in the new landscape.
HubSpot Acquires Motion AI So Marketers Can Build Their Own Chatbots
HubSpot just announced another artificial intelligence acquisition. Here’s what marketers need to know.
Why Marketers Need to Understand Predictive vs. Prescriptive in the Age of AI
Understanding predictive vs. prescriptive systems is the key to unlocking the potential of artificial intelligence.
How Can Artificial Intelligence Improve B2B Email Marketing?
AI has the potential to transform B2B email marketing. This post describes how—and how to get started with artificial intelligence.
What Does the Future of Marketing Look Like in the Age of AI?
We’ve spent years experimenting with AI. Here are our predictions for what the near future of marketing looks like in the age of AI.
How Artificial Intelligence Can Supercharge Your Paid Advertising
How can artificial intelligence help you run more effective paid ad campaigns? This post will show you.
How Gmail Uses Artificial Intelligence and Why Marketers Need to Pay Attention
You might not realize it, but Gmail’s Smart Reply functionality relies on AI. Here’s how it works and why it matters to marketers.
10 Stats That Show Artificial Intelligence Has Arrived in Marketing
In late 2016, we bet big on marketing AI. These 10 stats validate that bet, and show how marketing AI's time has come.
Marketers Are Going All-In on Artificial Intelligence, But Face Serious Challenges [STUDY]
A new Forrester study shows marketers are ready to adopt AI, but face an uphill battle. This post breaks down the study’s findings.
What HubSpot’s Acquisition of Kemvi Means for the Future of Marketing
HubSpot’s acquisition of AI company Kemvi has big implications for marketers and salespeople.
How to Use Artificial Intelligence in Your Content Marketing
Content marketers need to seriously consider using AI to keep up with content demand and improve performance. Here’s how.
How Marketers Can Embrace Artificial Intelligence Today
If you’re a marketer who wants to embrace AI, consider these three steps to get started.
Siri, What Do Marketers Need To Know About Voice Recognition?
Demystify voice recognition technology and discover what marketers need to know about natural language processing, an AI technology.
How Brands Target Consumers Better and Sell More with Artificial Intelligence [Case Studies Included]
Real brands are using AI to better target and sell to consumers. Discover actual case studies on how they’re doing it in this post.
3 Use Cases for Artificial Intelligence in B2B Marketing
How can you use AI in your B2B marketing efforts? These 3 use cases are great ways to start.
Why Retail Brands Need to Start Using Artificial Intelligence in Marketing—and How to Do It
Retail brands need to get smart about AI if they want to compete in 2018. Here’s how.
The Top 3 Use Cases Right Now for Artificial Intelligence in Marketing
After years of experimenting with AI, we’ve identified 3 major marketing use cases for AI-powered tech.
12 Artificial Intelligence Articles Every Marketer Should Read
There’s a lot of hype about AI out there. This post provides steps to learn about AI the right way, using the most accurate sources out there.
How Delta Faucet Increased Pageviews Per User by 49% Using Machine Learning
Learn how Delta Faucet used OneSpot’s artificial intelligence technology to boost content marketing performance.
3 Reasons Why Mark Cuban Is All-In on Artificial Intelligence
Mark Cuban thinks AI will change business as we know it. There are three reasons for that.
Learn How to Get Started with Artificial Intelligence at the AI in Marketing Symposium [San Francisco Event]
The AI in Marketing Symposium is taking place July 18-19 in San Francisco. Read on to learn event details and get 20% off tickets.
Google Tensor Processing Units and Google Compute Engine: What Marketers Need to Know
Google’s Tensor Processing Units and Google Compute Engine have major implications for artificial intelligence and its business impact.
14 Artificial Intelligence Tools to Scale, Improve and Personalize Your Content Marketing
These 14 artificial intelligence tools will help content marketers scale, improve and personalize their content.
This Artificial Intelligence Powered Content Marketing Tool Just Raised $110 Million to Check Your Grammar (and Potentially So Much More)
AI-powered grammar checker Grammarly improves content using machine learning—and has important implications for content marketers.
How the Travel Industry Can Use Artificial Intelligence to Increase Personalization and Performance
Travel brands are starting to embrace artificial intelligence. Here’s what that means for travel marketers.
Adobe and Microsoft Partner on Machine Learning and Artificial Intelligence
Adobe and Microsoft have partnered to share machine learning data and expertise. Here’s what that means for marketers.
New Guide Teaches CMOs All About Artificial Intelligence
A new guide sheds light on how CMOS can leverage AI in their companies. Read on to learn what’s in the guide and how to download a free copy.
Why Content Marketers Should Embrace Artificial Intelligence
Artificial intelligence can give content marketers a powerful way to drive performance and tell stories at scale. PR 20/20 founder Paul Roetzer explains how.
This Ecommerce Company Uses Artificial Intelligence to Accurately Predict What You’ll Buy Next
Ecommerce company Otto uses artificial intelligence to accurately predict what consumers will buy with 90% accuracy. That has major implications for marketers.
Companies and Government “Flying Blind” When It Comes to AI Advancements, Say Researchers
Experts propose a government “AI Index” to track the impact of AI. That has some major implications for marketers, executives and entrepreneurs.
Amazon Just Staked Its Future on AI. Here’s Why That Matters
Amazon’s shareholder letter explicitly reinforces the company’s commitment to AI. Here’s why that matters to marketers.
10 Artificial Intelligence Events to Make Time for in 2017 [UPDATED]
Session and registration details for 10 top artificial intelligence events featuring experts from companies like Google, IBM, Microsoft, Amazon and Facebook.
6 Marketing and Sales Companies with More Than $500 Million in Funding Top “Most Promising” AI List
A new report from CB Insights details the top companies leading the AI revolution. Learn why marketing and sales dominate the list.
LinkedIn Sales Navigator Shows How Artificial Intelligence Is Often Hiding in Plain Sight
LinkedIn Sales Navigator shows how artificial intelligence is being used in powerful marketing tools, often without marketers even knowing it.
IBM and Salesforce Team Up to Tackle Enterprise Artificial Intelligence
A new partnership between two major players in artificial intelligence has massive implications for marketers. Learn more in this post.
Coca-Cola Exploring Artificial Intelligence for Content Creation, Media Buying and More
Coca-Cola just signaled its desire to automatically create content with AI. Here’s why that matters for marketers.
Answering the Top Questions Marketers Have About Artificial Intelligence
Marketing Artificial Intelligence Institute creator Paul Roetzer offers marketers guidance on how to understand and use AI.
What Elon Musk, Nick Bostrom and Demis Hassabis Think About Better-Than-Human Artificial Intelligence
Elon Musk, Nick Bostrom and others took the stage at the Beneficial AI 2017 Conference to talk about superintelligence. Learn what they had to say.
How Will Google’s Work on Artificial Intelligence Affect Marketers?
Google has incorporated artificial intelligence into key products that marketers use every day. This will have profound implications for the industry.
Facebook, AI and Fake News: What Marketers Need to Know
Fake news, and Facebook’s fight against it with AI, have major implications for marketers. Here’s what you need to know.
A Practical Look at the Impact of Artificial Intelligence on Marketing
How will AI affect marketers? This interview with AI expert and creator of the Marketing Artificial Intelligence Institute, Paul Roetzer, has the answer.
The Artificial Intelligence Landscape: How 8 Major Tech Companies Are Using AI
Tech giants like Facebook, Microsoft and Amazon have made major investments into AI and related technology. Here’s where the biggest players currently stand.
Want to Get Started with Artificial Intelligence? Ask These Questions About Your Data
How do brands go from reading about AI to actually using it? It starts with asking the right questions about your data.
Will Artificial Intelligence Replace Writers and Content Marketers?
There’s much talk about machines replacing content creators. We dig into the facts behind the hype, including what types of content automation are possible.
Artificial Intelligence Takes Center Stage at Intelligent Content Conference 2017
The Intelligent Content Conference takes place on March 28-30, 2017. The event teaches marketers how to scale content with technology—including AI.
Why Salesforce Went All-In on AI and Why It Matters (Even If You Don’t Use Salesforce)
Salesforce Einstein introduces AI to one of the market’s leading CRMs. Here’s what that means for marketers.