artificial intelligence in marketing

Artificial intelligence (AI) is helping companies boost lead volume, close rate, and overall sales performance.

Artificial intelligence (AI) has the potential to transform the way we approach PR and marketing communications.

If you send any type of email marketing, you should look into how AI can help you dramatically improve and streamline your work.

No matter what content you write or what stories your brand tells, there’s a good chance artificial intelligence (AI) can help you do it better.

In 2018, Lexus released what it called the first advertisement scripted by artificial intelligence. Lexus used IBM Watson to analyze 15 years of “car and luxury brand campaigns that have won Cannes Lions awards for creativity, as well as a range of other external data,” according to Variety. Watson was able to identify which elements from the dataset would resonate with viewers. AI-inspired PR stunt? Most definitely. Yet it also points to a deeper, more important story: AI is the future of advertising.

You may have heard about the potential of artificial intelligence, machine learning, and related technologies. Indeed they can improve marketing performance, productivity and personalization. But getting started with these technologies isn't always easy. This post describes how to apply AI technologies to your marketing efforts. In it, we'll give you a 30,000-foot view of an AI technology called natural language generation (NLG) that is used by companies like the Associated Press to scale content creation and general natural language using machines. Then, we'll teach you how to get started with that technology today.