artificial intelligence in marketing

If you’re trying to understand artificial intelligence, you need to understand services like Amazon Web Services (AWS). Why? Artificial intelligence is forecasted to have trillions of dollars in annual business impact, and it has the ability to give marketers and brands superpowers. Marketers who learn and experiment with AI will be able to drive revenue growth, increase productivity and efficiency, and generate ROI like never before. There’s a reason AI is being increasingly adopted across industries. And AWS is partially responsible.

Certain types of AI are going to transform your career in marketing and sales sooner than you think. We talked about how voice recognition is going to completely alter the search landscape for marketers. Image recognition is another AI technology that is going to impact your work and career, too.

Certain types of AI are going to transform your career in marketing and sales sooner than you think.

How do you get started with AI? AI is a complicated subject. It’s easy to get frustrated or struggle to “get it.” It can take weeks, months or even years for some marketers to fully understand what AI is and why it matters. You don’t have that kind of time. AI is here now—and it’s transforming our industry. Marketers who don’t get up to speed now will get left behind. That’s why we created the Ultimate Beginner’s Guide to AI in Marketing. It’s a free resource with 100+ articles, videos, courses, books, vendors, use cases, and events to dramatically accelerate your AI education.

This is the course I wish I’d had when getting started on my journey to understanding AI. It’s called AI for Everyone and it’s taught for free on Coursera by Andrew Ng, former lead at Google Brain and the Baidu AI Group.

There are a ton of ways to get started learning about artificial intelligence thanks to massive open online courses (MOOCs). You may have heard of popular MOOC providers like Udemy, Coursera, and edX. These providers offer some courses on artificial intelligence that go much deeper on the subject than your average article or video. In fact, some are part-time courses of study that require several hours per week to complete. These courses are often taught by top AI researchers or experts, but cost far less than a typical university course.