artificial intelligence in marketing

Marketers are drowning in data from dozens of sources: social monitoring, media monitoring, web analytics, emails, call tracking, sales, advertising, remarketing, ecommerce platforms, mobile apps, and more. The question is: what do you do with all of it?

Artificial intelligence (AI) has the potential to transform the way we approach PR and marketing communications.

Artificial intelligence (AI) is a broad term that refers to the process and result of teaching machines to perform intelligent tasks. “Artificial intelligence,” far from being just a branch of computer science, is an umbrella that covers many different fields and technologies, including machine learning, deep learning and the programming of neural networks. That means the field of AI is much more exciting than a simple definition. It also means that, for marketers and the public at large, the topic of AI is far more complex than most people realize. 

In related posts on AI talent for marketing, we’ve talked about how to define your perfect team (focus on specific use cases) as well as how to attract your perfect candidate (send the right message). The reality for many companies, however, is that AI talent is scarce, in high demand, and too expensive to acquire.

Businesses that provide outstanding digital experiences to their buyers are more than twice as likely to be chosen by consumers. But the reality is most B2B websites aren’t built for the customer-led, always-on digital experience buyers have come to expect. Conversations can be the new conversion. Conversational engagement is your quickest route to ROI. 

How are you evaluating your content to see what’s working and what’s not?  Engaging consumers with relevant content that matters to them is a great way to create meaningful connections and differentiate yourself from competitors.