artificial intelligence in marketing

Marketing is on the verge of making a huge pivot, thanks to artificial intelligence. The difference between those who thrive and those who are left behind may be the depth of their technical understanding and ability. Everyone involved with marketing will benefit from an understanding of marketing artificial intelligence. It doesn’t matter if you’re a manager driving your company's marketing strategy or a developer looking to build marketing AI systems—this type of experience and knowledge will only become more valuable as the industry progresses. If you’re looking to take your AI understanding to the next level, here are three great courses to get started.

You may have heard about the potential of artificial intelligence, machine learning, and related technologies. Indeed they can improve marketing performance, productivity and personalization. But getting started with these technologies isn’t always easy. This post describes how to apply AI technologies to your marketing efforts. In it, we’ll give you a 30,000-foot view of an AI technology called natural language generation (NLG) that is used by companies like the Associated Press to scale content creation. Then, we’ll teach you how to get started with that technology today.

Almost all marketers have the same question about artificial intelligence: How do I get started? You don't need to know it all to build a competitive advantage with AI in your business and career. But you do need to take the right steps if you want to cut down your learning curve and begin experimentation and implementation in the quickest, cheapest way possible. At the Marketing AI Institute, we've spent years experimenting with artificial intelligence tools and talking to vendors to better understand what's actually possible with AI. These are some of the steps we think are most important to take when you're just getting started.

Your favorite search engine is powered by artificial intelligence, so it makes sense your SEO activities should be, too. After all, AI can help marketers optimize and rank at scale, thanks to the power of machine learning. But how do you discover what AI can actually do for your SEO? What tools do you look at? In short, how the heck do you get started with AI for SEO? Don’t worry, we’re here to help. At the Marketing AI Institute, we’ve spent years profiling more than 40 AI-powered vendors, and track more than 750 AI companies with combined funding north of $4 billion. Here are some of the top companies we’ve found to supercharge your SEO strategy with a healthy dose of artificial intelligence.

Every salesperson on the planet has the same problem—and there’s only one way to solve it.

A lot of people suck at content strategy. Don't worry: We're only human. Content strategy is an art and a science, after all. Humans are great at the art part.  We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. But the science side? Eh, not so much. We human marketers tend to use gut feeling to determine what to publish next. Even when we do get strategic, we spend tons of time on keyword research, topic selection, and performance tracking. Turns out, artificial intelligence (AI) can be a major help on the science side of the content strategy equation.