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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Mike Kaput

Mike Kaput is the Director of Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.

Blog Feature

Artificial Intelligence in Sales

By: Mike Kaput
February 5th, 2021

Artificial intelligence (AI) is helping companies boost lead volume, close rate, and overall sales performance.

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Blog Feature

20 Ways AI Could Transform PR and Communications

By: Mike Kaput
February 5th, 2021

Artificial intelligence (AI) has the potential to transform the way we approach PR and marketing communications.

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Blog Feature

Artificial Intelligence In Email Marketing

By: Mike Kaput
January 25th, 2021

If you send any type of email marketing, you should look into how AI can help you dramatically improve and streamline your work.

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Blog Feature

Artificial Intelligence In Content Marketing

By: Mike Kaput
January 25th, 2021

No matter what content you write or what stories your brand tells, there’s a good chance artificial intelligence (AI) can help you do it better.

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Blog Feature

Artificial Intelligence In Advertising

By: Mike Kaput
January 18th, 2021

In 2018, Lexus released what it called the first advertisement scripted by artificial intelligence. Lexus used IBM Watson to analyze 15 years of “car and luxury brand campaigns that have won Cannes Lions awards for creativity, as well as a range of other external data,” according to Variety. Watson was able to identify which elements from the dataset would resonate with viewers. AI-inspired PR stunt? Most definitely. Yet it also points to a deeper, more important story: AI is the future of advertising.

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Blog Feature

The Beginner’s Guide to Using Natural Language Generation to Scale Content Marketing

By: Mike Kaput
January 12th, 2021

You may have heard about the potential of artificial intelligence, machine learning, and related technologies. Indeed they can improve marketing performance, productivity and personalization. But getting started with these technologies isn't always easy. This post describes how to apply AI technologies to your marketing efforts. In it, we'll give you a 30,000-foot view of an AI technology called natural language generation (NLG) that is used by companies like the Associated Press to scale content creation and general natural language using machines. Then, we'll teach you how to get started with that technology today.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.