artificial intelligence in marketing

Artificial intelligence is quickly changing the content marketing landscape. Today, tools exist that can create content for you, augment human creators, and drive smarter content strategy. In our post on AI use cases in content marketing, we detailed exactly how to use AI in content marketing to increase revenue and reduce costs.  In this post, we've outlined the tools you need to do just that, organized by use case. Each is worth a look if you're interested in building a competitive advantage for your content marketing using AI.

What use cases are there for artificial intelligence in content marketing? According to our research, quite a few. Marketing AI Institute surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing. So, we went further and looked at each use case to see what was actually possible with AI—and what tools to use for each use case.

What is artificial intelligence? How does it apply to content marketing? And how do you actually get started with this technology? These are questions we get daily at Marketing AI Institute from forward-thinking marketers who are exploring AI's ability to increase revenue and reduce costs.  This post is designed to answer some of those basic questions about AI that content marketers might have about the technology and its potential to impact their companies and careers. If you've only heard about AI in passing, you can read through this post sequentially for a basic definition of AI, followed by some ways it's used in content marketing. If you already know what AI is, you may want to skip to the section titled How to Use AI in Content Marketing and/or Recommended Reads on AI for Content Marketing.

Artificial intelligence gives marketers the ability to increase revenue and reduce costs at an unprecedented scale. And email marketing is one of the top areas today where you can apply AI. In fact, AI is already being used to write subject lines better than humans at scale and optimize send times. But how do you actually get started with AI for email marketing? This post is here to help.

If you're just getting started with artificial intelligence, there are some questions you must ask of your company before you spend money on AI.

Tomorrow Sleep is a startup that sells connected sleep systems. The company launched in 2017, but only started creating content in 2018.  The sleep market is crowded, with tons of established players and upstarts competing for consumer attention and dollars. Tomorrow Sleep knew they'd need a content strategy that wasn't just rock-solid, but could also scale quickly to compete. Early efforts focused on manual keyword tracking and analysis, but only brought in about 4,000 site visitors. Tomorrow Sleep knew they had to do better. So they turned to artificial intelligence to plan and produce content at scale.