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3 Expert Videos on How to Think About AI
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By: Mike Kaput

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April 21st, 2020

3 Expert Videos on How to Think About AI

There are lots of ways to use artificial intelligence at your company. These three videos from AI experts are some of the best we've found to understand and leverage the technology.

1. What Is AI?

You don’t need to know everything about AI to take advantage of it in your marketing career. But you do need solid foundational knowledge. This video has you covered.

 

 

2. What Is AI in Digital Marketing?

In this video, Marketing AI Institute founder Paul Roetzer and Kevin Walsh, product manager of machine learning at HubSpot, discuss:

  • How would you define artificial intelligence and machine learning?
  • What are some examples of AI at work in our daily lives?
  • What is the role and state of AI in marketing, sales and service technology today?

 

3. How Can Marketers Use Artificial Intelligence?

In this video, Marketing AI Institute founder Paul Roetzer and Kevin Walsh, product manager of machine learning at HubSpot, discuss:

  • What are the reasons marketers should consider AI?
  • How does HubSpot think about AI in its platform?
  • What can marketers learn about AI from using Gmail?

 

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About Mike Kaput

Mike Kaput is Chief Content Officer at Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs. Full bio.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.