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There are lots of ways to use artificial intelligence at your company. These three videos from AI experts are some of the best we've found to understand and leverage the technology.
1. What Is AI?
You don’t need to know everything about AI to take advantage of it in your marketing career. But you do need solid foundational knowledge. This video has you covered.
2. What Is AI in Digital Marketing?
In this video, Marketing AI Institute founder Paul Roetzer and Kevin Walsh, product manager of machine learning at HubSpot, discuss:
- How would you define artificial intelligence and machine learning?
- What are some examples of AI at work in our daily lives?
- What is the role and state of AI in marketing, sales and service technology today?
3. How Can Marketers Use Artificial Intelligence?
In this video, Marketing AI Institute founder Paul Roetzer and Kevin Walsh, product manager of machine learning at HubSpot, discuss:
- What are the reasons marketers should consider AI?
- How does HubSpot think about AI in its platform?
- What can marketers learn about AI from using Gmail?
Mike Kaput
Mike Kaput is the Chief Content Officer at SmarterX and a leading voice on the application of AI in business. He is the co-author of Marketing Artificial Intelligence and co-host of The Artificial Intelligence Show podcast.