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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Ashley Sams

Ashley Sams is a consultant at PR 20/20. She joined the agency in 2017 with a background in marketing, specifically for higher education and social media. Ashley is a 2015 graduate of The University of Mount Union where she earned a degree in marketing.

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3 Fascinating Case Studies of AI Success in Content Marketing

By: Ashley Sams
September 17th, 2019

You keep hearing about how your business needs to start understanding and leveraging artificial intelligence. With AI’s ability to create and deliver content at scale, while freeing up your team to spend more time on creative tasks—it’s a no brainer. But many marketers are left wondering how to actually implement AI into their content marketing strategies.  To help, we’ve pulled together three case studies of real companies partnering with real vendors to drive real results. 

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7 AI Tools All Social Media Marketers Should Know About

By: Ashley Sams
September 10th, 2019

“Wow. Thank goodness for machine learning. That task was so easy.”

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The 14 AI + Content Marketing Influencers You Need To Know

By: Ashley Sams
September 5th, 2019

Content marketing is one of the top areas in our industry where artificial intelligence is already making an impact.

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10 Best Speaker Quotes from MAICON

By: Ashley Sams
July 29th, 2019

The first Marketing Artificial Intelligence Conference (MAICON) has come to a close, and hundreds of marketers from all over the world are now returning to their organizations to pilot artificial intelligence. If you missed the event, check out these quotes from some of MAICON's incredible speakers for a taste of what to expect next year.

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Recap: Day 3 of MAICON 2019

By: Ashley Sams
July 23rd, 2019

The final day of MAICON brought more spectacular speakers and breakout sessions focused on successfully integrating AI and marketing. From setting the data foundation and building a competitive intelligence strategy to learning from #AIfails and future-proofing your career—day three prepared attendees for real-world AI implementation.

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5 Top Takeaways from MAICON 2019 Workshop Sessions

By: Ashley Sams
July 18th, 2019

2019’s Marketing Artificial Intelligence Conference (MAICON) opened with a day of workshop sessions focused on planning, piloting, and scaling marketing AI technologies within five disciplines:

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