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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Ashley Sams

Ashley Sams is director of marketing at Ready North. She joined the agency in 2017 with a background in marketing, specifically for higher education and social media. Ashley is a 2015 graduate of The University of Mount Union where she earned a degree in marketing.

Blog Feature

4 Incredible AI Case Studies in Content Marketing

By: Ashley Sams
March 10th, 2022

Artificial intelligence (AI) is giving businesses the ability to create and promote content at scale.

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7 AI Marketing Tools All Social Media Marketers Should Know About

By: Ashley Sams
July 20th, 2021

"Wow. Thank goodness for machine learning. That task was so easy." Have you, as a marketer, ever had this thought? We're betting the majority have not. How about as a consumer? Believe it or not, machine learning is already at work in your life in a number of ways.

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The 14 AI + Content Marketing Influencers You Need To Know

By: Ashley Sams
September 5th, 2019

AI in content marketing is one of the key drivers of change in the industry.

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10 Best Speaker Quotes from MAICON

By: Ashley Sams
July 29th, 2019

The first Marketing Artificial Intelligence Conference (MAICON) has come to a close, and hundreds of marketers from all over the world are now returning to their organizations to pilot artificial intelligence. If you missed the event, check out these quotes from some of MAICON's incredible speakers for a taste of what to expect next year.

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Recap: Day 3 of MAICON 2019

By: Ashley Sams
July 23rd, 2019

The final day of MAICON brought more spectacular speakers and breakout sessions focused on successfully integrating AI and marketing. From setting the data foundation and building a competitive intelligence strategy to learning from #AIfails and future-proofing your career—day three prepared attendees for real-world AI implementation.

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5 Top Takeaways from MAICON 2019 Workshop Sessions

By: Ashley Sams
July 18th, 2019

2019’s Marketing Artificial Intelligence Conference (MAICON) opened with a day of workshop sessions focused on planning, piloting, and scaling marketing AI technologies within five disciplines:

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.