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Ashley Sams

Ashley Sams is director of marketing at Ready North. She joined the agency in 2017 with a background in marketing, specifically for higher education and social media. Ashley is a 2015 graduate of The University of Mount Union where she earned a degree in marketing.

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March 10, 2022

4 Incredible AI Case Studies in Content Marketing

In these AI case studies, you'll learn how real companies are using AI to get real results.

July 15, 2021

Yext Brain Will Make AI Devices Smarter than Ever

Your weekly AI and machine learning news brief is here. Yext Brain was announced at ONWARD this week, AI early adopters are already seeing positive ROI, and Hive is paying 600,000 users to train its AI.

July 2, 2021

Your Grammar is About to Get Much Better Thanks to Google Docs

Your weekly round-up of machine learning and artificial intelligence news. This week read about Google’s machine translation grammar tool, innovative AI martech, and AI basketball coaches.

June 3, 2020

Carnegie Mellon to Offer First Undergraduate AI Degree in the United States

Your weekly roundup of the best artificial intelligence news on the web. This week our team is reading about Carnegie Mellon’s undergraduate major in AI, natural language processing for transcribing meeting notes, and more.

February 1, 2020

AI to Bring $2.6 Trillion of Value to Marketing and Sales

Keeping up with the news is hard. That's why our team reads as many artificial intelligence and machine learning articles as possible each week to share the best with you. This week we're reading all about McKinsey's AI value prediction for marketing, Cars.com's matchmaking quiz and more.

September 5, 2019

The 14 AI + Content Marketing Influencers You Need To Know

The top 14 content marketing and artificial intelligence influencers you should already be following on social media.

July 29, 2019

10 Best Speaker Quotes from MAICON

Didn’t get a chance to attend MAICON 2019? Or, were you torn between multiple sessions? Here are 10 of our favorite quotes from the conference.

July 23, 2019

Recap: Day 3 of MAICON 2019

The final day of MAICON 2019 brought more spectacular speakers and breakout sessions. Read a full recap of day three here.

July 18, 2019

Recap: Day 2 of MAICON 2019

Read this post for a recap on the first full day of MAICON, including main stage keynotes, breakout sessions and much more.

July 18, 2019

5 Top Takeaways from MAICON 2019 Workshop Sessions

The MAICON 2019 workshops taught attendees to plan, pilot, and scale marketing AI technologies. Here are the top takeaways.

July 3, 2019

Marketing AI Institute Founder Talks AI and MAICON on WKYC TV

Artificial intelligence (AI) is everywhere around us. In fact, we use AI more than 100 times a day. Marketing AI Institute Founder and CEO Paul Roetzer explains more on WKYC TV.

June 20, 2019

Is the Future of Influencer Marketing Artificial?

Are the influencers you follow of social media actually real? Meet Lil Miquela, a pixelated "virtual influencer" used by brands like Balmain and Calvin Klein.

February 6, 2019

How to Make Your Website Amazon Alexa’s Top Choice

Keywords don't ensure you'll be the result Amazon Alexa uses to answer questions. In this week's round-up of the top artificial intelligence articles, we share how to optimize your site for voice search, Adobe's lesson in machine learning and UX, and how to AI-ready your business.

February 1, 2019

Over 90% of Sales Professionals Expect AI to Improve Performance in 2019

Your weekly roundup of the best artificial intelligence and machine learning news we read about this week. Don't miss InsideSales' new State of AI report, Domino's AI-powered pizza-identifier loyalty program, and more.

January 24, 2019

AI Won’t Take Jobs in These Four Disciplines

Your roundup of the best stories in artificial intelligence and machine learning. This week we're sharing Kai-Fu Lee's job predictions, the World Economic Forum's approach to ethics and AI, and why Microsoft's CTO thinks all citizens of the 21st century need to understand AI.

January 17, 2019

Read This Before You Upload a 10-Year-Old Photo of Yourself

Your weekly roundup of artificial intelligence and machine learning news. This week we're sharing stories about the #10yearchallenge taking over social media and 2019 AI predictions from industry experts.

January 10, 2019

#CES2019 Dominated by Artificial Intelligence

We at the Institute read anything about AI that we can get our hands on. This week, we can't stop reading about artificial intelligence's dominance at the Consumer Electronic's Show (CES), the most-needed skills according to LinkedIn, and tips for applying AI to your content marketing tactics.

December 14, 2018

How One Company's Risk-Taking is Helping Them Own the AI Voice Space

At the Marketing AI Institute, our team reads dozens of articles weekly and shares the best ones here. This week we're reading all about how Kayak is taking risks to own the voice and chat space, what all K-12 students should know about AI, and Taylor Swift's facial recognition security tool.

December 6, 2018

AI Poised to Increase Jobs Among Early Adopters

Marketing AI Institute's weekly roundup of artificial intelligence and machine learning. This week we're reading about AI's ability to increase jobs, Google' attempt to squash cultural bias in algorithms and more.

November 29, 2018

Google Removes Gender Pronouns from Smart Compose

Our team reads tons of AI and mahine learning articles to share the best ones with you. This week we're reading all about Google's removal of gender pronouns in its Smart Compose Gmail feature, which smart speaker is best and how China uses cheap labor to support their AI ambitions.

November 6, 2018

Artificial Intelligence Could Help or Hurt Midterm Elections

From finding unregistered voters to creating deepfake voice of presidential candidates—artificial intelligence could have major impacts on upcoming elections.

November 1, 2018

What You Need to Know Today: AI + Ethics

The topic of ethics in artificial intelligence is not a new one. However, as AI quickly becomes more integrated into humans’ lives, the need for guidelines has risen from a minor consideration to a serious concern. We’ve got all the recent ethics-related AI news you need here.

October 18, 2018

MIT Wants To Solve For AI Talent Shortage With $1 Billion New School

What's trending in AI and marketing news? MIT is solving for the AI talent shortage with a $1 billion new school initiative, Adobe teased a new set of AI-powered brushes for illustration, and Memory raised $5 million in funding for their AI-fueled time tracking app Timely.

October 10, 2018

Latest Instagram Update: AI for Bullying

Your weekly AI news recap is here! We're reading all about Instagram's AI-powered update to detect bullying in images, Amazon's gender-biased recruiting tool, and the Google Pixel 3's AI features.

October 3, 2018

Uber Eats Is Using AI to Surpass Its Competitors (And It's Working)

All the AI and machine learning news you need this week. Read on to find out how Uber Eats is dominating the food delivery industry with AI, Google and Facebook's talent war, and Kai-Fu Lee's AI funding recommendation.

September 27, 2018

Thanks to Machine Learning, Adobe Analytics Will Never Be the Same

At the Institute, we read as many artificial intelligence and machine learning articles as we can get our hands on. The three pieces of news we think you need to know about this week are here.

September 20, 2018

How to Marry UX and AI to Outdo Your Competition

Our team can’t stop reading AI and machine learning articles. This week, find out how to use UX and AI as your competitive advantage, about new Microsoft’s Dynamic 365 AI releases and how AI healthcare startups have raised over $4.3 billion since 2013.

September 12, 2018

McKinsey Predicts AI Will be as Impactful as the Steam Engine

Our team reads tons of AI and machine learning news every week so we can share the top stories with you. Machine learning articles worth reading this week include McKinsey's AI predictions, Google's new What-IF machine learning tool, and some of the most notable machine learning use cases.

August 29, 2018

Are Machines Better At Advertising Than Humans?

Our team reads tons of articles weekly to share the top ones with our subscribers. This week we’re reading about advertising wins from machine learning, top AI talent pools in the U.S., and the AI terms all marketers should know in 2018.

August 22, 2018

Back to School Special: Artificial Intelligence in Classrooms

All the artificial intelligence and machine learning news you need to know heading into back to school season. This week, we're reading about IBM's partnership with Scholastic and Edmodo, how AI is used to track everything students type and more.

August 15, 2018

Students Build Machine Learning Algorithm More Powerful than Google’s

Your weekly roundup of the best articles in AI and machine learning. This week, we can't get enough of the small group of students who built an algorithm more powerful than Google's code, Facebook Research's machine learning video series, and how Quicksilver is fighting gender bias in science.

July 25, 2018

How Olay Uses Artificial Intelligence to Double Conversion Rate

Our team reads articles every day to deliver the best artificial intelligence and machine learning news to you. This week we can't stop reading about Olay's use of AI for a doubled conversion rate, Element AI's new podcast for real business applications and Yext's partnership with Amazon Alexa.

July 18, 2018

$52.2 Billion To Be Spent Worldwide on AI Systems in 2021

Your weekly roundup of marketing artificial intelligence news including worldwide spending on AI, job displacement in UK, and Microsoft’s call for facial recognition regulation.

July 11, 2018

IBM Watson Can Now Predict How Good You'll Be At Your Job

A weekly roundup of artificial intelligence news for marketers and business professionals. This week we cover IBM Watson’s ability to predict how well employees will do in the future, resources to expand your machine learning knowledge, and how China’s Tinder plans to use AI better match couples.

July 5, 2018

2,000 Students in the Middle East to Spend Their Summer Learning AI

Our team constantly reads articles to deliver the best AI and machine learning news to you. This week, read about how 2,000 students will attend Dubai’s first AI summer camp, companies to work for if you like AI, and how to use AI to make a logo in seconds.

June 27, 2018

How TGI Fridays Generated $150 Million in Revenue Using Out-of-the-Box AI

Our team reads tons of artificial intelligence and machine learning articles each week to deliver the best ones to you. This week we’re reading about TGI Friday’s venture into AI, how AI can now beat humans at Dota 2, and tips for AI risk assessment.

June 20, 2018

3 Of The Most Unique AI Use Cases You’ve Ever Heard Of

This week’s AI content roundup highlights three unique use cases for machine learning: Google can predict when you’re going to die, Facebook can correct selfies you’ve blinked in, and Yelp can tell you what to order based on their Popular Dishes update.

June 13, 2018

How Brick-and-Mortar Retailers Use AI to Stay in Business

A weekly roundup of artificial intelligence news for marketers and business professionals. This week we cover how brick-and-mortar retailers are leveraging AI, a new tool for designing algorithm without a line of code and who machine learning predicts will win the 2018 World Cup.

June 6, 2018

How To Create a Digital Clone of Your Voice in Seconds Using Artificial Intelligence

Your weekly roundup of artificial intelligence and machine learning news. This week we can’t stop reading about an AI that can clone your voice, the world’s first AI psychopath Norman, and how to reduce biases in chatbots.

May 30, 2018

AI Can Now Identify You By Your Walking Style

From predicting whether an online conversation will end in conflict to identifying individuals by their walking style, artificial intelligence and machine learning are being implemented everywhere. We’ve got the scoop on all the AI news you need to know this week.

May 23, 2018

How Not to Feel Lost When It Comes to Artificial Intelligence

Our team reads tons of artificial intelligence articles every week to share the best ones with you. This week we’re reading about a new free AI class, how AI will impact the legal system and more.

May 2, 2018

Global AI Business Value To Reach $1.2 Trillion in 2018

Our team reads tons of artificial intelligence and machine learning articles weekly to deliver the best ones to you. This week we’re reading about Gartner’s $1.2 trillion estimate for AI-derived business value, Sergey Brin’s AI warning, and the four things to consider before investing in AI.

April 26, 2018

McKinsey: AI Will Have the Most Impact in Marketing

McKinsey’s study of artificial intelligence in more than 400 use cases in companies across 19 industries concludes that marketing and sales are one of the top fields to be positively impacted. Here are the highlights.

April 25, 2018

How A 17-Year-Old Is Learning All She Can About Artificial Intelligence

Your weekly roundup of the best artificial intelligence and machine learning being shared online. This week we highlight a high school AI coder, Gmail’s new AI features, and Huawei’s plan for creating emotionally intelligent AI.

April 19, 2018

Google Puts Artificial Intelligence in The Hands of Students with New DIY AI Kits

A weekly roundup of artificial intelligence news for marketers and business professionals. This week we cover Google’s new DIY AI Kits, new jobs being created by AI, and how MIT’s neural networks are being used to map developing countries.

April 13, 2018

What Marketers Need to Know About AI and Native Advertising

Marketing AI Institute founder Paul Roetzer talks machine learning, native advertising and influencer marketing with Chad Pollitt, author of the Native Advertising Manifesto.

April 11, 2018

AI Is Transforming The Workplace: Pro or Con?

Every week our team reads as many AI articles as we can get our hands on to share the best ones with you. This week we’re covering the improvements artificial intelligence is making in the workplace, Microsoft’s plan to infuse everything with AI and more.

April 5, 2018

What Is Artificial Intelligence, How Does It Work and Will It Take My Job?

Paul Roetzer, founder of the Marketing AI Institute, answers questions related to artificial intelligence on Entrepreneur Weekly with Alan Taylor at the 2018 Traffic and Conversion Summit in San Diego, California.

March 29, 2018

How to Plan A Successful Marketing Campaign with Adobe's New AI

Adobe’s new tool, Master Plan, uses AI to plan and implement successful marketing campaigns. Here’s what features marketers are the most excited about.

March 28, 2018

How To Tell What Is And Isn’t Artificial Intelligence

Your weekly roundup of interesting and insightful artificial intelligence news. This week we’re reading about using AI to decrease food waste, Google Lens and more.

March 21, 2018

How To Leverage Your Data To Be Successful Like Amazon And Spotify

Our team curates the most interesting and informative AI articles of the week. Tune in to read about AI real estate agents, biases in machine learning and more.

March 15, 2018

Why Marketers Can’t Ignore This Crazy AI Statistic

Your weekly round-up of the most interesting news in artificial intelligence featuring the commercialization of AI devices, democratizing AI and more.

March 8, 2018

How To Master Artificial Intelligence Like a Google Employee—For Free

Your weekly artificial intelligence news briefing featuring Google’s free machine learning course, how marketing agency executives define AI and more.

February 22, 2018

New CB Insights Report Reveals Top AI Trends To Watch in 2018

Using a database of 1,000+ global AI companies, CB Insights released the top 13 AI trends their analysts will be watching in 2018. Here are the takeaways.

February 20, 2018

How a Fitness Brand Used AI to Boost Leads by 218%

Your weekly AI news briefing featuring Orangetheory’s $15-million artificial intelligence media budget, closing the AI implementation gap and more.

February 15, 2018

How Many AI Jobs and Experts Really Exist?

Our team curates the most interesting and informative AI articles of the week. Tune in to read about machine learning mentor programs, the AI talent pool and more.

February 9, 2018

Marketing AI Today: 3 Links in 3 Minutes (Feb. 9, 2018)

Our team curates the most interesting and informative AI articles of the week. Tune in to read about AI recruiters and ways to get started with AI.

February 7, 2018

Marketing AI Today: 3 Links in 3 Minutes (Feb. 7, 2018)

Our team curates the most interesting and informative AI articles of the week. Tune in to read about a $175 billion AI venture fund and other top AI stories.

January 31, 2018

Marketing AI Today: 3 Links in 3 Minutes (Jan 31, 2018)

The top AI articles you should read this week featuring why Google’s SEO says AI is more important than fire, AI-assisted shopping and the rise of chatbots.

January 25, 2018

Marketing AI Today: 3 Links in 3 Minutes (Jan 25, 2018)

Staying on top of the news is hard. That’s why we’ve curated a list of the top three AI articles for marketers to read this week.

January 18, 2018

Marketing AI Today: 3 Links in 3 Minutes (Jan 18, 2018)

We read all the AI articles we can get our hands on so we can curate the best ones for our audience. Here are the top three you should read right now.

January 11, 2018

What Is The State of AI? A New Report Has the Answers

A brand new report on the state of AI has important takeaways for marketers. Learn what they are in this post.