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How Not to Feel Lost When It Comes to Artificial Intelligence
Blog Feature

By: Ashley Sams

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May 23rd, 2018

How Not to Feel Lost When It Comes to Artificial Intelligence

At the Marketing AI Institute, we read dozens of articles on artificial intelligence every week to uncover the most valuable ones for our subscribers (become a subscriber today), and we curate them for you here. We call it 3 Links in 3 Minutes. Enjoy!


There’s an episode of Seinfeld where Jerry fakes knowing his girlfriend’s name for the entirety of the show, only to be caught in the end and called out as a bad boyfriend. According to Fast Company, something similar is happening with artificial intelligence.

AI is on the rise and people realize that they should understand it, but instead, they cling to a few buzzwords and fake a deeper understanding. The University of Helsinki in Finland wants to change that with their free course, “Elements of Artificial Intelligence.”

The course is available for free to anyone with an internet connection and takes about 30 hours to complete. Users will learn to understand, think critically about, explain and discuss the inner working of artificial intelligence.

AI and The Law

Artificial intelligence is making its way into nearly every industry imaginable, including the legal system. However, instead of fearing AI, Forbes shares the ways this new technology will augment what humans are already doing, freeing up lawyers for higher-level tasks.

AI-powered software can take much of the grunt work out of legal research. Once a file is flagged as relevant in the system, machine learning techniques are used to find similarly relevant documents. Unlike humans, machines don’t need to sleep or eat. They are much more efficient and timely when it comes to sorting through thousands of documents.

Other areas AI can champion include conducting due diligence, reviewing and managing contracts, predicting legal outcomes and automating divorce.

According to Deloitte, 100,000 legal roles will be impacted by artificial intelligence by 2036 and law firms will be faced with a “tipping point” for a new talent strategy as soon as 2020. Now is the time for law firms to become educated on AI and begin thinking through its impact.

Is AI a Threat to Your Marketing Agency?

Agency advisor and coach Jason Swenk recently sat down with Marketing AI Institute founder Paul Roetzer to discuss the connections between marketing agencies and artificial intelligence on .

Throughout the 20 minute conversation, the two discuss what exactly artificial intelligence is, what the two main types of AI are, and how agencies can grow and embrace it.

One of the key takeaway for agencies is that AI is coming and it’s better to embrace it than let it overwhelm you. Roetzer shares, “80% of what we do as an agency will be intelligently automated within five years.”

Roetzer’s tips for getting started with AI are to gain a basic understanding of what AI is capable of, and then look for ways to apply it to grow your business. This may include automating emails with send times specific to user behaviors and time zones, or utilizing chatbots to start conversations with prospects until an employee can take over.

The full interview between Shenk and Roetzer can be found here.


At the Marketing AI Institute, we read dozens of articles on artificial intelligence every week to uncover the most valuable ones for our subscribers (become a subscriber today), and we curate them for you here. We call it 3 Links in 3 Minutes. Enjoy!

Get free access to the Ultimate Beginner's Guide to AI in Marketing: https://www.marketingaiinstitute.com/beginners-guide-accessPhoto by Robert Wiedemann on Unsplash

About Ashley Sams

Ashley Sams is a consultant at PR 20/20. She joined the agency in 2017 with a background in marketing, specifically for higher education and social media. Ashley is a 2015 graduate of The University of Mount Union where she earned a degree in marketing.

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