7 AI Tools All Social Media Marketers Should Know About
“Wow. Thank goodness for machine learning. That task was so easy.”
Have you, as a marketer, ever had this thought?
We’re betting the majority have not.
How about as a consumer? Believe it or not, machine learning is already at work in your life in a number of ways.
The new show you started (and binged) on Netflix because it was at the top of your recommendations list.
The time you saved avoiding a traffic jam thanks to Google Maps redirecting you.
The goodies that show up at your front door in Prime boxes because Amazon knows exactly what you need when you need it.
Machine learning is a subset of artificial intelligence that makes predictions about future outcomes based on historical data and gets smarter as new data becomes available.
In turn, our lives as consumers become more personalized and convenient.
The same thing is happening in marketing.
Artificial intelligence is enabling brands to personalize at scale, transforming the buying process for customers and leaving competitors in the dust.
For social media marketers, this means using AI for informed decisions about what to write in posts, when to publish them, how much to spend sponsoring them, which colors and images to use, and more.
Our founder and CEO, Paul Roetzer, sat down with Social Media Examiner’s Michael Stelzner to break down what AI is, the impact it’s going to have in marketing (hint: It’s in the trillions of dollars range), and how marketers can start harnessing their competitive advantage today.
You can listen to the full podcast below. Don’t have time just yet?We’ve pulled out the top AI-powered tools to help social media marketers with any task they may take on.
1. CRM Platforms
“Start with the tech you already have,” Roetzer recommends.
Chances are, the CRM and automation platform you’re using already have AI-powered features built-in or the option to directly integrate AI-powered tools.
Schedule a call with your rep to ask about turning those features on. Some may require an upgraded package, but you’ll never know if you don’t ask.
Many companies have chatbots set up on their website as customer service and sales tools. However, just because it has “bot” in the name does not mean it uses artificial intelligence.
Chatbots that aren’t using AI require marketers to do most of the heavy lifting, which can be very overwhelming. Roetzer describes it as “setting up an email workflow for 100,000 people.”
Instead, look for chatbots that have AI baked in and can think through all those branching rules for you. This means asking vendors how exactly they’re using AI and machine learning.
When it comes to monitoring reviews online, Yext gets five stars.
Digital knowledge management company Yext processes vast amounts of data (i.e. customer reviews left on Facebook, Google, Yelp, etc.), understands what's being said within it, and then prioritizes what you should respond to.
This way, you can manage your online reputation through monitoring, analyzing, and responding to customer reviews.
Every email you send is a chance to have a one-to-one conversation with your subscribers. Sending personalized emails to millions of contacts is a marketer’s dream.
rasa.io is making that dream a reality with personalized, automated newsletters. Using AI, the system pays attention to what content you engage with the most, then adapts which stories are included in the next email you receive.
Combine that with send-time optimization and now you’re giving your customers exactly what they’re looking for.
Social media ad spending shouldn’t be guesswork.
Marketing software Pattern89 uses machine learning to optimize bid, budget, and channel management for your Facebook, Instagram, and Google ads—at scale.
You can think of this tool as your social media assistant. It makes creative and spending recommendations to help you reduce costs and increase revenue.
Social media marketers know the best way to engage with followers is to create authentic relationships. This can be a bit challenging online.
Enter: Persado. This marketing language tool uses AI and machine learning to produce language that resonates most with any given audience, segment, or individual.
It creates emotional profiles for every customer segment by analyzing past campaign responses. From there, it can customize content for your audience while incorporating your brand’s unique voice.
Another AI-powered language tool social media marketers should be aware of is Phrasee.
This tool optimizes email subject lines to get brands more opens, clicks, and conversions.
Apply that experience to your social media campaigns and your Facebook and Instagram ads will be earning more engagement and conversions in no time.
Stay tuned for more on The Marketing AI Podcast by signing up here.