A lot of brands leverage email newsletters to build audience and drive engagement, but most aren't doing this as well as they could.
The sad fact is, newsletters are a great marketing tool, but many marketing teams treat them as an afterthought or don't have the time to make a newsletter really drive value for an audience.
An AI-powered company hopes to change that.
rasa.io gives companies the ability to create individually personalized newsletters with AI. These newsletters increase reader engagement, because they provide content tailored to a subscriber's individual preferences. And the data generated by these newsletters allows brands to better understand what readers want.
We spoke with Kolton Xie, Marketing Associate at rasa.io, to learn more about this AI-powered marketing solution.
In a single sentence or statement, describe your company.
rasa.io automates the newsletter production process and uses AI to personalize the content you send so that each of your subscribers receives a unique, curated email made just for them.
How does your company use artificial intelligence (i.e. machine learning, natural language generation, natural language processing, deep learning, etc.)?
By using engagement data, machine learning, and behavioral insights, our AI empowers your content curation so you can spend less time and effort on your newsletter.
The rasa.io artificial intelligence chooses a set of articles from your content pool for each individual based on their past engagement with your newsletters. Our AI recommendations can be used for dynamic subject lines as well as pinpointing the best focal point of an article’s image when cropping it into our email templates.
We also harness the power of NLP for conceptualizing and assigning topical tags to every article that we aggregate in the platform.
What are the primary use cases of your solution for marketers and sales professionals?
Using rasa.io, you can increase your email engagement through sending personalized news on the individual level instead of the audience level and automate your content curation process.
Finally, with this highly customizable newsletter, there is opportunity to generate a new stream of revenue by selling ad space in the form of display images or sponsored content. You can also use promotional spaces to continue to drive traffic back to pages on your site or specific events that you want to promote.
What makes your AI-powered solution smarter than traditional products?
By using a traditional email platform, you spend countless hours manually curating articles and other news that may not always be 100% relevant to each individual in your audience. rasa.io takes the heavy lifting away by automating that process, leaving you with more time to focus on other priorities. Your audience also wins by getting a custom built newsletter with news curated specifically for them.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
There are very few requirements to get started. All you need is an email list (which we can help you grow through tools provided on our dashboard) and a sense of where you want to aggregate your content from! You will begin seeing the value of the AI as soon as subscribers begin opening and clicking on your emails.
Who are your ideal customers in terms of company size and industries?
We provide value for companies of all shapes and sizes, from small solopreneur businesses to multimillion dollar organizations. An ideal customer would have a variety of industry news being published in their space. We also work with media companies that are looking to disseminate and personalize the news that they are publishing themselves.
What do you see as the limitations of artificial intelligence as it exists today?
As far as harnessing AI for personalization in marketing, it can only be as smart as the data that is provided which can be limiting.
What do you see as the future potential of artificial intelligence in marketing and sales?
AI has the potential to create a highly personalized journey for the end user which can result in more positive experiences with the brands and organizations they interact with. There is a ton of potential for increased personalization through AI not only in email marketing but for website and app UX.
Any other thoughts on AI in marketing, or advice for marketers who are just starting to explore the possibilities of AI?
Simply, try it out. Dip your toes into it. Make it a habit to always constantly learn new ways to make your life a little easier.
Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).