How to Dramatically Improve Email Open Rates with AI
Automizy is email marketing software that uses AI to significantly boost email open rates.
The solution's AI has been trained on data from over one million email campaigns. As a result, Automizy automatically generates subject lines, predicts subject line performance, and multivariate tests subject lines.
We spoke with Automizy CEO Gabor Koncz to learn more.
In a single sentence or statement, describe your company.
Automizy is email marketing software that improves email open rate by 34% on average.
How does your company use artificial intelligence in its products?
- Natural language generation to generate subject lines based on the body copy of an email.
- Natural language processing to predict the performance of subject lines before sending by providing a score.
- A machine learning algorithm to multivariate test the subject lines in automated email workflows.
What are the primary marketing use cases for your AI-powered solutions?
Automizy generates subject lines based on the body copy of an email to improve open rates. It predicts subject line performance before sending so that our customers can improve their email open rate. And it multivariate tests subject lines in automated emails, so that drip campaigns and complex email workflows have higher overall open rate.
What makes your AI-powered solution smarter than traditional approaches and products?
Copywriting is one of the hardest parts of marketing. This is especially true for short, conversion-focused copy, like headlines and subject lines. That's where our Subject Line Tester and Generator comes in.
The Tester gives assurance or indicates that something is not right. It also provides templates as inspiration, while the Generator can save precious time marketers would otherwise spend brainstorming different subject line variations. It's especially handy when running multivariate tests, where multiple subject lines are required.
Current email marketing solutions don't offer solutions for users to multivariate test automated emails and traditional multivariate testing can't be used for automated emails. That makes it hard for people to optimize their automated email campaigns for higher open and click rate.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
There are no entry barriers or minimum requirements for marketers. Our AI was trained on data from over one million campaigns. However, it can provide more accurate scores and recommendations if we train it on the data of the user, like the subject lines and open rates of previous campaigns.
Who are your ideal customers in terms of company size and industries?
Financial companies, consultancies and ecommerce retailers with five to 100 employees.
What do you see as the limitations of artificial intelligence as it exists today?
Data silos block pattern recognition. AI usually runs on badly structured data and recognizes different patterns—at least during the teaching period. But if there are multiple databases where the same data is different, it completely hinders the efficiency of the learning phase.
If all the data in a company would be synced and stored in the same place, pattern recognition would be much easier.
What do you see as the future potential of AI in marketing?
It will completely change the way we do digital marketing. It will help marketers move to a strategic decision making position.
People are not good at data-driven decision making, however we are really good at creating strategies and being creative. This is where humans excel.
That’s why Automizy’s vision is to free marketers from technological struggles and put them back to strategic decision maker position. So Automizy’s mission is to accelerate marketing technology's transition to the AI-powered era. This is the key reason why Automizy is developing an AI-powered email marketing automation platform.
Any other thoughts on AI in marketing, or advice for marketers who are just starting with AI?
My advice for people starting out is to proceed with caution because AI is such a buzzword and lots of companies put it on their sales page, when in fact all they have is a multi-armed bandit algorithm.
Also, don't invest in technology just because it sounds sophisticated and has AI in it. Make sure it's something you really need, something that will get you closer to achieving your business goals.
About Paul Roetzer
Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.