Artificial intelligence is forecasted to have trillions of dollars of annual impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it to their marketing. New research from Marketing AI Institute and Drift uncovers why.
Pencil is an AI-powered tool that generates Facebook ads automatically using your brand assets and creative assets. Pencil both generates creative and uses prediction to improve advertising performance. We spoke with Pencil co-founder and CEO Will Hanschell to learn more about how this marketing AI solution works.
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The majority of marketers know artificial intelligence is essential to their success this year. But, lack of education and training is holding the industry back, with 70 percent of respondents identifying it as a barrier to adoption of AI in their marketing. This is just one of the key findings from the 2021 State of Marketing AI Report, released by Drift and Marketing AI Institute.
The Institute is launching The Marketing AI Show, the podcast that helps businesses grow smarter by making artificial intelligence approachable and actionable.
We interviewed six experts at top marketing artificial intelligence companies to get their best advice for marketers getting started with AI. Here’s what they shared.
Contify uses artificial intelligence to provide brands with market and competitive intelligence. Using the solution's AI-powered insights, marketing, sales and product teams can track information on their competitors, customers and industry segments, then use those insights to deliver personalized engagement, increase sales and launch world-class products. We spoke with Shilpa Tandon, Marketing Manager at Contify, to learn how this marketing AI solution works.
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