Artificial intelligence has the ability to analyze lead data, then predict which new audiences will respond best to your marketing and sales efforts. One company, LeadCrunch, is using this type of AI-powered capability to give B2B marketers and salespeople superpowers when it comes to demand generation. We spoke with LeadCrunch CEO, Jonathan Spier, to learn more about this AI-powered solution.

Ada is conversational AI that gives brands the ability to launch advanced no-code chatbots for automatic personalized customer experiences at scale. Using natural language generation (NLG) and natural language processing (NLP), Ada's AI bots help create richer interactions between brands and customers across billions of conversations. We spoke with Ada CEO and cofounder Mike Murchison to learn more about the solution.

Your brand now has the power to build personalization and recommendation engines using the same platform as Amazon.com—with no machine-learning experience required.

Invoca is an artificial intelligence call tracking platform that helps companies maximize the ROI of phone interactions.

This post is part of our Spotlight series featuring AI-powered companies and products that marketers can use to drive performance and transform their careers. Marketers glean insights from data and analytics day in and day out. It often requires correctly setup conversion tracking in analytics platforms and heavy reading in terms of data analysis. But at the end of the day, we're answering the baseline web analytics questions, "What insights does the data show? And is what we're doing working?" PaveAI (@paveAI) is an AI platform that uses machine learning with Google Analytics to answer those questions for us. Its machine learning algorithms comb through more than 16 million possible combinations to produce data-driven reports with predictive metrics, predictive analytics, and actionable insights that help Google Analytics users achieve their marketing goals. It's a level of smarter marketing that just isn't possible with traditional analytics. We learned how by talking to Eric Ho, founder of PaveAI.

This post is part of our AI Experts Series, which profiles leaders whose insights can help expand your understanding of artificial intelligence and how to apply it to advance your business and career.   Today's spotlight features Zeze Peters, CEO and founder of AI advertising company Beam.city.