artificial intelligence in marketing

Sales reps spend a lot of time doing repetitive, tedious tasks in their quest to make their quotas and boost revenue. These often include manually following up with leads and closing new business. But what if your sales team could spend time only on the strategic, high-value tasks that really move the needle, instead of all these day-to-day chores? That's the promise of Exceed.ai, an AI-powered sales assistant that claims to automate lead qualification and nurturing at scale, in the process offloading a lot of the chores that sales reps dread. We spoke with Ilan Kasan, cofounder and CEO of Exceed.ai, to learn more about how the tool uses AI to improve marketing and sales.

What if you had a copywriter and a data scientist on staff for each and every individual in your audience? That's the promise of Persado, a marketing platform that uses AI to create language designed to resonate most with any audience, segment, or individual. The company has $66 million in funding and works with some of the world's most well-known brands, including American Express and Microsoft. These brands trust Persado to deliver personalized marketing messages at scale that encourage prospects to take action.  The result? Better engagement and higher revenue. We spoke to Maria Flores, Vice President UK at Persado, to learn more about how the tool works—and how marketers can use it to increase performance.

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised?

Would you rather pay for a visitor who clicked on your content or a visitor who spent at least 15 seconds engaging with your content? AI-powered content amplification company inPowered bets on the latter. Brands such as LG, L’Oreal, and General Mills have seen success with inPowered’s engagement-based AI solution. Land Rover used their services and engaged 66,598 people who spent on average 1 minute and 40 seconds on their ads, delivering 40% brand lift according to one case study. We spoke with inPowered VP of Marketing Chad Pollitt to learn more about the product.

Using artificial intelligence, retailers can now pair website visitors with the perfect product for their purchase preferences—at the perfect time. The result? Increased revenue, more sales and better marketing ROI. Those are benefits that AI platform Bluecore says it produces for retail operations, using robust AI and machine learning technologies. We spoke with Bluecore CEO Fayez Mohamood to learn more about the product.

You use artificial intelligence dozens, if not hundreds, of times everyday. From choosing recommended shows on Netflix, to navigating trips in Google Maps, asking questions of Siri and Alexa, ordering products on Amazon, reading your Facebook Newsfeed, and unlocking the iPhone facial recognition. In short, your life is already machine assisted, and your marketing will be too. AI makes things more convenient, more simple, and more personalized. And, the real magic of AI is that consumers often have no idea it’s there. Things just work, better. Marketers who take the initiative to find AI-powered solutions will be able to intelligently automate time-intensive, data-driven activities, and execute personalized campaigns of unprecedented complexity that drive meaningful business results. But, how do you get started? How do you figure out which use cases to prioritize? And, how do you navigate the hundreds of vendors touting AI and machine learning capabilities?