artificial intelligence in marketing

SoMin uses AI to help you do better social media marketing. The company's AI platform combines advanced data analytics and behavioral science to study data from social media accounts. Their technology then takes that data and provides valuable insights you can use to reduce costs and increase sales across social media and influencer marketing campaigns. We spoke with SoMin’s CEO Aleks Farseev and Sales Director Hendrik Schwartz to learn more about the technology.

  StrategyBox uses AI to quickly consolidate the vast amounts of data that businesses are sitting on and deliver marketing intelligence in the form of beautiful, simple dashboards. The result? Companies are able to free up operating capital, save tons of time on manual reporting, and monitor competitor marketing campaigns. We spoke with StrategyBox’s Founder and CEO Aaron Vidas to learn more.

This post is part of our AI Experts Series, which profiles leaders whose insights can help expand your understanding of artificial intelligence and how to apply it.   Today's spotlight features a conversation we had with Anindya Datta, CEO and Founder of Mobilewalla.   

Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions.

Invoca is an AI-powered call tracking platform that helps companies maximize the ROI of phone interactions. It does that by using AI to ingest voice data from phone calls and draw conclusions from it. These insights can then be used to better understand customers across marketing, sales, and customer experience. For instance, Invoca's AI has been used by large organizations to lower cost per acquisition, save time, and increase the ROI of paid campaigns that generate phone calls. We spoke with Dee Anna McPherson, CMO at Invoca, to learn more.

WordStream is a platform that helps businesses improve their paid digital advertising efforts with artificial intelligence. Using AI and machine learning, WordStream helps advertisers save time with automated workflows and AI-driven reporting on digital campaigns such as Google Ads and Facebook.  Using WordStream, marketers save both time and money when running paid campaigns — ultimately improving their advertising results. We spoke with WordStream Lead Acquisition Director Tony Testaverde to learn more.