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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

Blog Feature

How to Spy on Your Competitors With AI

By: Paul Roetzer
January 21st, 2020

Artificial intelligence startup Crayon is using machine learning to provide actionable insight to marketers using a prevalent, but overlooked, resource: their competitors’ websites. The company's product tracks companies’ digital footprints. These footprints lead right to critical insights about a company’s strategy, products, and marketing, insights which are surfaced by AI and machine learning. That kind of intel is gold for marketers looking to win market share and build audiences with better messaging, targeting, and content than their competitors. We talked to Crayon CMO Ellie Mirman to learn how the company produces serious benefits for marketers.

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Blog Feature

How to Improve Your Account-Based Marketing with AI

By: Paul Roetzer
January 14th, 2020

If you do account-based marketing (ABM), chances are that artificial intelligence can help you do it better. 6sense offers an AI-powered customer data platform that predicts where account-based marketing leads are in the buying journey. It then allows you to focus on the leads closest to closing.  We spoke with 6sense Chief Marketing Officer Latane Conant to learn more about the tool and how it uses AI.

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Blog Feature

How to Take the Guesswork Out of Content Marketing With AI

By: Paul Roetzer
January 7th, 2020

Ceralytics is a content intelligence platform that uses AI to predict which content you should create next. The tool uses natural language processing to analyze competitors. It also uses machine learning to tell you how well content on competitor sites is performing. The result?  You take the guesswork out of content marketing. You know what has worked in the past — and what will work in the future — for your target audiences. We spoke with Ceralytics Chief Strategist Brandon Andersen to learn more.

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Blog Feature

How to Predict Consumer Behavior and Recommend Products with AI

By: Paul Roetzer
December 18th, 2019

Xineoh uses AI, including deep learning, simulation, and optimization algorithms, to predict consumer behavior. With this information, Xineoh's platform uses your transaction data to forecast demand, recommend relevant content, optimize prices, and recommend products. We spoke with Xineoh Chief Product Officer Herman Scheepers to learn more.

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Blog Feature

3 Vital Functions of Marketers in the Age of AI, According to Author Jim Sterne

By: Paul Roetzer
December 17th, 2019

This post is part of our AI Experts Series, which profiles leaders whose insights can help expand your understanding of artificial intelligence and how to apply it to advance your business and career.   Today's spotlight features Jim Sterne, author of Artificial Intelligence for Marketing: Practical Applications (Wiley, 2017), and president of Target Marketing of Santa Barbara.  

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Blog Feature

How to Dramatically Improve Email Open Rates with AI

By: Paul Roetzer
December 16th, 2019

Automizy is email marketing software that uses AI to significantly boost email open rates. The solution's AI has been trained on data from over one million email campaigns. As a result, Automizy automatically generates subject lines, predicts subject line performance, and multivariate tests subject lines. We spoke with Automizy CEO Gabor Koncz to learn more.

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