artificial intelligence in marketing

I’ve attended and presented at hundreds of conferences in my nearly (gulp) 20 years in the industry, but, this is my first time on the event organizer side as we build the Marketing Artificial Intelligence Conference (MAICON). And, like every event I’ve been to, we see the diversity and quality of the speakers as the fundamental building block of a great attendee experience.

How much will artificial intelligence (AI) impact your job as a marketer in the next two years? Probably way more than you think. From audience targeting, to content strategy, to SEO, media buying, email writing, and predicting conversions and churn, hundreds of activities marketers perform every day will be intelligently automated to some degree in the near future.

Do you have an artificial intelligence story to tell? If so, the Marketing Artificial Intelligence Conference (MAICON) call for speakers is now open, and we want to hear from you. The submission deadline is Friday, Dec. 21, 2018. We’re looking for authors, entrepreneurs, educators, practitioners and experts who can help make AI approachable and actionable for marketers. We’re particularly interested in brand-side marketing leaders who can share case studies and real-life experiences piloting and scaling AI in their organizations. The event is at the Huntington Convention Center of Cleveland, July 16 - 18, 2019, and features keynotes, breakout sessions, interactive workshops and immersive experiences. MAICON is designed to help marketers truly understand AI, educate their teams, garner executive support, pilot priority AI uses cases, and develop a near-term strategy for successfully scaling AI.

Gartner and McKinsey Global Institute forecast trillions of dollars in annual impact from artificial intelligence, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. A recent research project from MIT Sloan Management Review and The Boston Consulting Group (BCG) analyzed AI adoption based on a global survey of 3,076 business executives. The report—Artificial Intelligence in Business Gets Real: Pioneering Companies Aim for AI Scale—broke responding companies into four groups:

How do you get started with, and scale, artificial intelligence in your marketing? There’s a conference for that, and you’re invited. Registration for the inaugural Marketing Artificial Intelligence Conference (MAICON) is now open. The event will be held in Cleveland, Ohio at the Huntington Convention Center, July 16 - 18, 2019.   MAICON is designed to help marketing leaders truly understand AI, educate their teams, garner executive support, pilot priority AI uses cases, and develop a near-term strategy for successfully scaling AI.

Sales reps spend a lot of time doing repetitive, tedious tasks in their quest to make their quotas and boost revenue. These often include manually following up with leads and closing new business. But what if your sales team could spend time only on the strategic, high-value tasks that really move the needle, instead of all these day-to-day chores? That's the promise of Exceed.ai, an AI-powered sales assistant that claims to automate lead qualification and nurturing at scale, in the process offloading a lot of the chores that sales reps dread. We spoke with Ilan Kasan, cofounder and CEO of Exceed.ai, to learn more about how the tool uses AI to improve marketing and sales.