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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Paul Roetzer

Paul Roetzer (@paulroetzer) is founder of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

Blog Feature

The Future of Business Is AI, or Obsolete

By: Paul Roetzer
May 16th, 2022

With each day that passes, and each advancement in artificial intelligence language and vision technology, it is becoming more apparent that there will be three types of businesses in every industry: AI Native, AI Emergent and Obsolete.

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Blog Feature

How AI Will Alter Your Career (Maybe Sooner Than You Think)

By: Paul Roetzer
May 6th, 2022

I recently read two simple tweets that changed my thinking in a profound way. 

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Blog Feature

Amazon Personalize: AI Made Easy for Marketers

By: Paul Roetzer
April 21st, 2022

Your brand now has the power to build personalization and recommendation engines using the same platform as Amazon.com-with no machine learning experience required.

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This AI Advertising Tool Optimizes Your Campaigns Automatically

By: Paul Roetzer
March 11th, 2022

Do you want to optimize every part of your ad campaigns to get maximum ROI?

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How to Clone Your Best Sales Reps with Drift's Chatbot

By: Paul Roetzer
February 28th, 2022

Drift is a Revenue Acceleration Platform that connects companies with buyers and customers in real-time via chat, video, voice, and email. Conversational AI powers Drift’s platform. With it, companies can maximize all of their revenue sources—from new business to retention to upsell—rather than just one source. Drift does this by focusing on the entire customer lifecycle, engaging customers from first touch to expansion to advocacy. We spoke with Aurelia Solomon, Director of Product Marketing to learn more about this AI-powered marketing solution.

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Predict and Scale Advertising Performance with AI from AiAdvertising

By: Paul Roetzer
February 14th, 2022

AiAdvertising is an AI-powered platform that takes the guesswork out of running ad campaigns.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.