artificial intelligence in marketing

Your brand now has the power to build personalization and recommendation engines using the same technology as Amazon.com—with no machine-learning experience required.

Artificial intelligence has the ability to analyze lead data, then predict which new audiences will respond best to your marketing and sales efforts. One company, LeadCrunch, is using this type of AI-powered capability to give B2B marketers and salespeople superpowers when it comes to demand generation. We spoke with Olin Hyde, founder and CEO of the company, to learn more about the solution.

Marketers and salespeople leveraging AI-powered technology need to be increasingly aware of—and working with—the IT side of the business. Issues like cybersecurity, user privacy, and data ethics are no longer just technical concerns, but realities that affect marketing and sales. One AI-powered company that aims to help is CUJO AI. CUJO AI's solutions use machine learning to provide companies—including large telecoms—with a suite of digital protective measures. We spoke with Indre Deksnyte, SVP of marketing at CUJO AI, to learn more about how the company uses AI and how AI is going to impact marketers.

 Building a personalized content journey for a single B2B buyer is hard enough. But what happens when you need to personalize this journey for 1,000 or 100,000 or 1,000,000 different buyers? This requires analyzing huge amounts of data to make hyper-personalized content recommendations at scale. And it's something human marketers just aren't capable of on their own. This is an area where artificial intelligence shows immense promise. AI-powered technologies have the ability to understand content consumption patterns at scale and personalize recommendations for each and every buyer. As a result of this type of education, buyers get the content they need at the right time, leading to more engagement and more purchases. PathFactory is one company using AI to make this type of hyper-personalization possible. We caught up with Nick Edouard, President and Chief Product Officer of PathFactory, to learn more.

Email delivery is getting a makeover with a little help from AI. Pepipost, a Netcore product, is an AI-powered email delivery tool that uses machine intelligence to make sure emails reach their intended recipients. It's used by companies big and small to optimize email inboxing. We caught up with Dan Sapir, SVP of sales and operations at the company, to learn more.

Angela Pham (@angelapham), UX Content Strategist at Facebook, will be presenting "Automated but Not Autonomous: How to Talk to Users in a Machine Learning World" at the Marketing AI Conference (MAICON) on July 16-18, 2019.