artificial intelligence in marketing

Mindsay is a conversational AI platform that enables businesses to provide better customer experiences with its industry-leading chatbot software.  Their goal is to build instant, personalized customer experiences with AI-powered technologies. And the best part? Users don’t need to be AI experts. Mindsay promises that business users can harness the full power of their natural language processing (NLP) and AI technology without any training.  We spoke with Mindsay Marketing and Acquisition Manager James Eisner to learn more.

Beam.City Inc. is a unified advertising automation platform that uses artificial intelligence to help companies improve paid ad performance on the top social media networks, all in one simple interface. The company promises increased ad performance using automatic learning and can save users hundreds of hours usually spent on research and labor and maximize ROI. Sounds pretty cool, right? We spoke with Beam.City’s Founder and CEO Zeze Peters to learn more.

This post is part of our AI Experts Series, which profiles leaders whose insights can help expand your understanding of artificial intelligence and how to apply it.   Today's spotlight features a conversation we had with Neil Sahota, United Nations AI Advisor and Chief Innovation Officer for University of California at Irvine, School of Law and Paul Merage School of Business.   

The simplest way to understand artificial intelligence is to think about it as a set of technologies and algorithms that are designed to make machines smart, to give them humanlike capabilities (e.g. vision, hearing, speech, writing, understanding, movement).

Marketers for restaurants, dining chains, and hospitality groups have a problem. In an era where consumers expect Netflix-style personalization, how do you understand customer preferences and improve performance in real time at physical store locations and through online ordering? It's a challenge humans can't tackle alone. That's where artificial intelligence comes in. Presto is an AI-powered platform for restaurants that helps marketers improve guest experiences. The company's AI capabilities collect data on transactions, customer segmentation, and customer feedback, then use that data to make actionable recommendations and predictions that increase business. We spoke with Presto founder and CEO Rajat Suri to learn more.

This post is part of our AI Experts Series, which profiles leaders whose insights can help expand your understanding of artificial intelligence and how to apply it.   Today's spotlight features a conversation we had with Dr. Joe Sutherland, Director, Head of Data Science for Search Discovery.