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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

Blog Feature

Get Automated Newsletters On-Demand, Thanks to AI

By: Paul Roetzer
April 25th, 2019

A lot of brands leverage email newsletters to build audience and drive engagement, but most aren't doing this as well as they could. The sad fact is, newsletters are a great marketing tool, but many marketing teams treat them as an afterthought or don't have the time to make a newsletter really drive value for an audience. An AI-powered company hopes to change that. rasa.io is a platform that uses AI to generate personalized "Smart Newsletters." These newsletters increase reader engagement, because they provide content tailored to a subscriber's individual preferences. And the data generated by these newsletters allows brands to better understand what readers want. We spoke with Jared Loftus, Chief Revenue Office at rasa.io, to learn more.

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Blog Feature

How Can Artificial Intelligence Make Your Brand More Human?

By: Paul Roetzer
April 24th, 2019

Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions.

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Blog Feature

How Can Marketers Get Started With Artificial Intelligence?

By: Paul Roetzer
April 23rd, 2019

Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions.

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Blog Feature

IBM, PathFactory Sign On as Lead Sponsors for the Marketing Artificial Intelligence Conference (MAICON)

By: Paul Roetzer
April 18th, 2019

There is a monumental shift happening in marketing that is being accelerated by AI. Consumers are demanding greater personalization, technology is getting smarter, career paths are evolving, and brands are facing mounting challenges to transform.

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Blog Feature

Who Should Be Involved in Marketing AI Pilot Projects?

By: Paul Roetzer
April 18th, 2019

Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions.

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Blog Feature

What Are the Ethical Concerns of AI in Marketing?

By: Paul Roetzer
April 12th, 2019

Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions.

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