artificial intelligence in marketing

Artificial intelligence startup Crayon is using machine learning to provide actionable insight to marketers using a prevalent, but overlooked, resource: their competitors’ websites. The company's product tracks companies’ digital footprints. These footprints lead right to critical insights about a company’s strategy, products, and marketing, insights which are surfaced by AI and machine learning. That kind of intel is gold for marketers looking to win market share and build audiences with better messaging, targeting, and content than their competitors. We talked to Crayon CMO Ellie Mirman to learn how the company produces serious benefits for marketers.

If you do account-based marketing (ABM), chances are that artificial intelligence can help you do it better. 6sense offers an AI-powered customer data platform that predicts where account-based marketing leads are in the buying journey. It then allows you to focus on the leads closest to closing.  We spoke with 6sense Chief Marketing Officer Latane Conant to learn more about the tool and how it uses AI.

Ceralytics is a content intelligence platform that uses AI to predict which content you should create next. The tool uses natural language processing to analyze competitors. It also uses machine learning to tell you how well content on competitor sites is performing. The result?  You take the guesswork out of content marketing. You know what has worked in the past — and what will work in the future — for your target audiences. We spoke with Ceralytics Chief Strategist Brandon Andersen to learn more.

Xineoh uses AI, including deep learning, simulation, and optimization algorithms, to predict consumer behavior. With this information, Xineoh's platform uses your transaction data to forecast demand, recommend relevant content, optimize prices, and recommend products. We spoke with Xineoh Chief Product Officer Herman Scheepers to learn more.

This post is part of our AI Experts Series, which profiles leaders whose insights can help expand your understanding of artificial intelligence and how to apply it to advance your business and career.   Today's spotlight features Jim Sterne, author of Artificial Intelligence for Marketing: Practical Applications (Wiley, 2017), and president of Target Marketing of Santa Barbara.  

Automizy is email marketing software that uses AI to significantly boost email open rates. The solution's AI has been trained on data from over one million email campaigns. As a result, Automizy automatically generates subject lines, predicts subject line performance, and multivariate tests subject lines. We spoke with Automizy CEO Gabor Koncz to learn more.