Paul Roetzer
Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).
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How to Analyze Emotional Responses to Content and Ads Using AI
Emotiva uses computer vision and machine learning to assess a person's emotional response to content and ads. We spoke with the company to learn how.
The Dawn of the Next-Gen Marketer [Video]
Paul Roetzer’s MAICON 2022 opening keynote on the future of marketing and business.
How to Attract More of Your Ideal Customers with AI
Rehinged uses AI to identify more of your ideal customers automatically. We spoke with the company to learn how.
How to Unlock Massive Search Traffic Gains Using AI
WordLift uses AI to create a knowledge graph that scales and automates SEO. We spoke with the company to learn how.
How to Use AI to Identify the Best Experts and Content on a Topic
Essentials Newsletters uses AI to identify who and what matters on specific topics, then deliver content from these sources straight to your inbox.
How to Use AI to Rank Your Content
INK is an AI-powered writing tool that helps writers generate content that ranks in search.
Speed Up Content Marketing by 50%+ with AI
Narrato is AI-powered content marketing software that assists content creators and speeds up their content creation process.
How to Automatically Write Long-Form Content with AI
Article Forge is an AI tool that uses multiple language models to generate longer-form content. We spoke with the company to learn how it works.
Why CMOs Need to Pay Attention to AI [Report]
Few CMOs and marketing leaders understand AI's full potential. And even fewer know how to adopt the technology effectively. A new report is here to help.
How to Use AI to Engage Your Highest Value Personas
RAD AI is an AI tool with emotional intelligence that delivers authentic influencer content programs. We spoke with the company to find out how it works.
How to Use AI to Automatically Create Content from Keywords and Images
GoCharlie is an AI tool that generates content using natural language processing (NLP). We spoke with the company to find out how it works.
The Future of Business Is AI, or Obsolete
With each advancement in AI, it's becoming more apparent that there will be 3 types of businesses in every industry: AI Native, AI Emergent and Obsolete.
How AI Will Alter Your Career (Maybe Sooner Than You Think)
What if AI moves further into the strategic and creative realms, much sooner than expected? It's already happening.
Amazon Personalize: AI Made Easy for Marketers
Amazon Personalize allows your brand to build personalization and recommendation engines with no prior AI experience.
This AI Advertising Tool Optimizes Your Campaigns Automatically
BLKBOX is an AI tool that optimizes every stage of your ad campaigns. We spoke with the company to find out how it works.
How to Clone Your Best Sales Reps with Drift's Chatbot
Drift, a Revenue Acceleration Platform, uses AI to connect marketers and sales teams with sales-qualified leads in real-time using AI-powered chatbots.
Predict and Scale Advertising Performance with AI from AiAdvertising
AiAdvertising is an AI-powered platform that takes the guesswork out of running ad campaigns. We interviewed the company to learn how.
How to Predict Customer Behavior Using AI from Standard Insights
Standard Insights is a marketing platform that uses AI to predict customer behavior. We talked to the company to find out how this AI marketing tool works.
The AI Chatbot That Doesn't Need Training to Personalize Conversations
ZeroShotBot is an AI chatbot that uses zero-shot learning, so you don't have to train it on new tasks. We interviewed the company to learn how.
How to Transcribe and Caption 10X Faster with AI from Verbit
Want to automatically transcribe your media content and make it searchable to increase site traffic? This post shows you how with AI solution Verbit.
How to Predict Marketing Performance with No-Code AI from Faraday
Faraday is a consumer prediction platform for D2C brands that makes predictions at scale—without code. We spoke with the company to learn how it works.
How to Build a Smarter Content Marketing Program with Contrend
Contrend uses AI to discover your audience's content preferences. We spoke with the company to learn how.
How HubSpot Uses AI to Make Marketing Smarter
We anticipate that the integration of AI into HubSpot’s products is going to prove critical to the company's future growth. Here's how.
Will Marketing Be Automated by AI?
It’s the question on every marketer’s mind: will marketing jobs be replaced by AI? This post has some answers based on years spent experimenting with AI.
How to Predict Marketing Success with AI from Squark
Squark is a no-code AI platform that helps marketers predict the success of their efforts. We spoke to the company to learn how it works.
6 Disadvantages of AI in Marketing According to Experts
AI has powerful use cases for marketers. But it also has limitations according to the experts we interviewed.
Introducing Artificial Intelligence to One Million Marketers
Welcome to Intro to AI for Marketers, a free live class that makes basic AI education accessible to all, from college students to CMOs. Learn more here.
How to Automatically Write Better and Faster with AI from HyperWrite
HyperWrite uses AI to write content for you, creating full sentences and paragraphs on any topic. We spoke with the company to learn how.
This Marketing Tool Uses AI to Create Copy That Converts
What if you had a copywriter and a data scientist for each individual in your audience? That's the promise of Persado, an AI-powered marketing tool.
How to Create an AI-Powered Content Strategy with Cobomba
Cobomba is a marketing technology solution that uses AI to help marketers plan more effective content. Here's how.
Tech Product Expert Offers Actionable Advice on Marketing AI
Dimitris Sotiriou, VP Product Management at Persado, an AI-powered language platform, sat down with Marketing AI Institute to offer expert AI advice.
How to Source Competitive Intelligence with AI from Evalueserve
Evalueserve is a global services provider that uses AI to source competitive intelligence from public sources. Here's how.
How Metaphysic Creates Jaw-Dropping Deepfake Marketing Videos Using AI
Metaphysic uses AI to create synthetic media experiences, or digital video representations of people that don't require human actors. Here's how.
Create a Flawless Global Customer Experience at Scale with AI from Lilt
Lilt’s translation engine uses AI to empower human translators with adaptive translation suggestions. Learn how in this interview with the company.
How Brewco's AI SEO Software Makes Ranking in Search Predictable
Brewco's AI SEO software uses sophisticated neural networks to tell you exactly what matters for better SEO. Learn how in this profile on the company.
AI Tool Celtra Helps You Produce More Digital Ad Content and Creative
Celtra is a creative automation platform that uses computer vision and machine learning to help brands scale digital ad campaigns. Learn how in this post.
AI Sales Platform LeadCrunch Finds New B2B Leads for You
LeadCrunch is a B2B marketing tool that identifies and engages prospects most likely to become your best customers. Learn how.
How to Scale Brand Interactions with Conversational AI
Ada uses sophisticated conversational AI to help brands build better customer experiences at scale. Read this post to learn how.
Turn Google Analytics Data into Actionable Recommendations with AI
Company Spotlight: PaveAI. Use machine learning and data science to turn Google Analytics data into actionable recommendations and reports.
How to Improve Call Tracking and Analytics with AI
Invoca is an AI call tracking platform that helps companies maximize the ROI of phone interactions. We spoke with the company to learn how it works.
Powerful Advice for Marketers on AI from a Serial Tech Entrepreneur
Zeze Peters, CEO and founder of Beam.city, sat down with Marketing AI Institute to talk about the marketing industry's future.
How to Automatically Generate Marketing Language and Copy with AI
Anyword uses AI to create content for you. Read this post to learn how.
Transform Business and Marketing Data into Machine-Written Narratives with Advanced Natural Language Generation
Narrative Science is a SaaS provider of advanced natural language generation (NLG) software called Quill. In the process, it's changing how marketing is done.
Send Individually Personalized Newsletters With AI
rasa.io uses AI to generate personalized newsletters that increase reader engagement, because they provide content tailored to each subscriber.
An AI Tool That Helps You Qualify and Nurture Every Lead
Exceed.ai is an AI-powered sales assistant that automates lead nurturing at scale. Read this post to learn how.
How to Have Conversations with Leads and Customers at Scale Using AI
Drips uses AI to help marketers engage with more leads and customers. Read this post to learn how.
10 Million Reasons to Make AI Education Accessible for Marketers
Today, we are announcing a new Grow Smarter with AITM initiative designed to make marketing AI education accessible to all, from college students to CMOs, through AI Academy for Marketers.
How to Score, Prioritize, and Better Understand Leads and Accounts with AI
MadKudu uses AI to help marketers build models to better score, prioritize, and understand leads. Read this post to learn how.
3 Ways AI Is Going to Impact Marketing Jobs and Careers [NEW DATA]
New data says that marketers think AI is going to have a massive impact on jobs in the industry. Here’s how.
How to Build Better Customer Experiences with AI
Iterable uses AI to create better customer experiences. Read this post to learn how.
How to Predict Customer Lifetime Value from Email Buyers Using AI
iAge Technologies uses AI to help marketing teams boost email performance. Read this post to learn how.
How to Create Content Marketing in Minutes with AI
Snazzy AI uses AI to create written content marketing in minutes. Read this post to learn how.
How to Actually Automate Your Analytics with AI
Clickvoyant uses AI to automate analytics reporting. Read this post to learn how.
The One Thing Holding Marketers Back from AI Adoption
AI is forecasted to have trillions of dollars of annual impact on businesses, yet marketers struggle to understand, adopt, and scale it. We found out why.
How to Automatically Create Facebook Ads with AI
Pencil uses AI to automatically create Facebook ads. Read this post to learn how.
New Report Shows Marketers Lack the Education, Training to Effectively Adopt Artificial Intelligence
We teamed up with Drift in fall 2020 to gain unparalleled insights into the awareness, understanding and adoption of AI throughout the marketing industry.
New Podcast Will Feature Conversations with Marketing AI Experts
The Institute is launching its podcast, The Marketing AI Show, on January 19.
How to Gather Market and Competitive Intelligence with AI
Contify uses AI to provide marketers with market and competitive intelligence. Read this post to learn how.
6 Experts Reveal How to Get Started with AI
We asked AI experts for their advice on how marketers can get started with AI. Their answers are must-reads for any marketing professional.
How to Scale Advertising Profitably with AI
OneScreen uses AI to help brands scale faster and more profitably by better reaching audiences with content and advertising. Read this post to learn how.
How to Write Marketing Copy with AI
Phrasee uses sophisticated machine learning to automatically write email subject lines that convert. We spoke to the company’s CEO to learn how it works.
HubSpot's AI Product Lead Looks at the Future of Machine Learning
Today's spotlight features Kevin Walsh, Group Product Manager, Artificial intelligence at HubSpot on the future of machine learning.
4 Important Things Marketers Must Know About Artificial Intelligence
There are four major ideas marketers must know when it comes to AI. Keeping them top-of-mind will save you time and money as you implement AI in your business.
Discover How to Use AI for Automotive Marketing
Learn how this AI-powered tool helps auto dealerships generate leads and improve sales.
How to Measure and Improve Content Quality Using AI
MarketMuse uses AI to help marketers measure and improve the quality of their content. We sat down with the company to learn how they do it.
Discover Dozens of Marketing AI Use Cases and Personalized Vendor Recommendations
Introducing an updated version of AI Score for Marketers, the assessment tool to discover AI use cases and get personalized vendor recommendations.
Drift and Marketing AI Institute Team Up to Research AI Understanding and Adoption in the Marketing Industry
Discover and rate your AI use cases and get personalized vendor recommendations when you participate in a new survey from Drift and Marketing AI Institute.
Now Open: Marketing Artificial Intelligence Conference (MAICON) and AI Academy for Marketers Call for Speakers
We’re looking for authors, entrepreneurs, educators, practitioners and experts who can help make AI approachable and actionable for marketers for our Marketing Artificial Intelligence Conference (MAICON) and our online education platform, AI Academy for Marketers.
5 Ways to Contribute to Marketing AI Institute
Marketing AI Institute is seeking marketing AI experts, technologies and case studies to feature in upcoming content. Have a story to tell? Submit it here for consideration.
Discover How To Optimize Your Brand Strategy with AI
Optimize your brand’s tone of voice to drive traffic and increase conversions with this AI tool.
How to Use AI for Better Customer Experiences
Learn how AI-powered chatbot technology uses artificial intelligence to create eye-catching ads and attract customers.
How To Create Top-Performing Ads With AI
Discover how Beam.City uses artificial intelligence to create eye-catching ads and attract customers.
AI Will Unlock the Next Evolution of Humans, Says This Expert
Neil Sahota, a Chief Innovation Officer and United Nations AI Advisor, joins the Marketing AI Institute for a conversation about the state of AI today.
What Happens to Marketing When AI Can Write Like Humans?
There is a race to train AI systems to generate human language at scale. When achieved, the implications, both good and bad, are immense.
How Will AI Impact You + Your Career? [New Research]
We’re surveying hundreds of marketers to create the 2021 State of the Marketing AI Industry report. Read more to learn how to participate in the research.
How to Boost Restaurant Marketing and Sales Performance with AI
Presto uses AI to boost restaurant sales. We spoke with Presto founder and CEO Rajat Suri to learn more.
We Can't Lose Sight of Humanity in Our Pursuit of AI, Says This Expert
Dr. Joe Sutherland shares his views on the state of AI in marketing—and where it's going.
Introducing the Marketer-to-Machine Scale for Rating Marketing AI Technology
Introducing the Marketer-to-Machine (M2M) Scale, a rating system to help you rate marketing AI technology. Click here to learn more.
Online Learning. The Next Phase of Marketing AI Institute.
Today, we're officially launching AI Academy for Marketers, an online education platform to help marketers understand, pilot and scale AI. Learn more here.
How to Predict Ad Performance with AI
Pattern89 decrypts and predicts winning digital creative with AI. We spoke with the company to learn how.
How To Improve Your Social Media Ads with AI
SoMin uses AI to help you do better social media marketing. We talked to the company to learn how they do it.
How to Reduce Marketing Costs and Increase Sales with AI
Learn how StrategyBox uses AI to help CMOs understand which marketing campaigns to cut and which to double down on.
This CEO's Important Tip: "Nothing in AI Is Ever 100%"
Anindya Datta, CEO and Founder of Mobilewalla, sat down with Marketing AI Institute to share some insights about the AI industry.
How Will AI Transform Journalism, Writing and Content Marketing?
The industry faces a new challenge—the intelligent automation of writing. It's not coming, it's already here.
How to Save Time and Money on Digital Ads with AI
WordStream is a platform that helps businesses improve their paid digital advertising efforts with AI. We spoke with the company to learn how it works.
7 Things Every Marketer Should Know About Artificial Intelligence
AI may seem overwhelming, but it has the potential to drive costs down and revenue up. Here are 7 things marketers need to know about the technology.
How to Qualify More Leads with AI
Insent uses AI to instantly connect you with prospects on your website through conversational marketing. We spoke with CEO Arjun Pillai to learn more.
How to Save Time on Meetings Using AI
Calendar is an online meeting scheduling and calendar app that uses AI to save you time. We interviewed the company's cofounder to learn how.
Automatically Generate and Qualify B2B Leads with AI
CliClap is a marketing solution that uses artificial intelligence to help B2B brands generate more leads. We interviewed the company’s CEO to learn more.
How AI and Social Media Can Make You a Better Marketer
YouScan's powerful AI capabilities scan images and text in social media to help you make more informed marketing decisions.
Introducing AI Academy for Marketers: On-Demand, Online Courses
AI Academy for Marketers is an online education platform that helps you understand, pilot and scale artificial intelligence. Click here to learn more.
How to Acquire and Retain More Customers with AI
You can enrich your machine learning models to better acquire and retain customers, using third-party data from AI company Mobilewalla. Here's how.
How to Score and Improve Your Content with AI
Concured solves some major challenges faced by SMB and enterprise content marketers, all thanks to artificial intelligence.
How AI Identifies Hidden Data and Creates Huge Savings
Outlier AI discovers unexpected insights in your data for massive money and time savings. Here's how.
This Company Has a Goldmine of Consumer Data to Make You a Better Marketer
Near is an AI company with the world's largest dataset of people's behavior in the real world. Here's how it can help you become a better marketer.
This Expert Empowers Marketers With Practical Applications of AI
Katie Robbert, CEO of Trust Insights, talked with Marketing AI Institute to answer some questions about artificial intelligence.
How to Strengthen Human Brand Experiences with AI
This artificial intelligence provider is using AI-enabled robots to augment human work and create more human brand experiences.
AI Hype is a Huge Problem, According to This PhD
Dr. Neil Yager, Co-Founder and Chief Scientist at Phrasee, sat down with Marketing AI Institute to share some thoughts and predictions about AI.
Chris Penn Has an Important Reminder About AI: It's Math, Not Magic
Christopher S. Penn, Co-Founder and Chief Data Scientist at Trust Insights, sat down with Marketing AI Institute to share some advice about AI.
This AI Technology Can Help Siri Understand Your Business Better
We sat down with a senior product marketing manager at Yext, which helps businesses answer customers' questions about them online.
How to Enable Better B2B Targeting With AI
This artificial intelligence marketing tool helps marketers identify, understand, and reach B2B prospects.
How to Increase Sales and Marketing Effectiveness with AI
Learn how People.ai uses AI to increase sales and marketing effectiveness.
How to Manage Brand Assets with AI
Learn how Brandfolder uses AI to make asset management easy.
Do I Need AI? The Question Every Marketer Should Be Asking.
All marketers should understand what AI is, how to better achieve business outcomes with AI, and where to apply AI in marketing.
Emarsys Powers Personalized B2C Marketing at Scale with Artificial Intelligence
Learn how B2C marketing automation platform Emarsys uses artificial intelligence and machine learning to create 1:1 personalized customer experiences.
How to Use AI for Social Listening
Learn how Linkfluence uses AI to transform how brands do social listening.
How to Spy on Your Competitors With AI
Your competitors’ plans are about to get a lot clearer with this artificial intelligence marketing solution.
How to Improve Your Account-Based Marketing with AI
6sense offers an AI-powered customer data platform that predicts where account-based marketing leads are in the buying journey. Here's how.
How to Take the Guesswork Out of Content Marketing With AI
Ceralytics is a content intelligence platform that uses AI to predict which content you should create next. We spoke with Ceralytics to learn how it works.
How to Predict Consumer Behavior and Recommend Products with AI
Xineoh uses AI, including deep learning, simulation, and optimization algorithms, to predict consumer behavior. Here's how.
3 Vital Functions of Marketers in the Age of AI, According to Author Jim Sterne
Jim Sterne, President of Target Marketing of Santa Barbara, sat down with Marketing AI Institute to talk about how marketers need to be using AI.
How to Dramatically Improve Email Open Rates with AI
Automizy is email marketing software that uses AI to significantly boost email open rates. Here's how.
How to Automatically Engage Leads with AI
Meera.ai is a conversational AI platform that helps brands engage with consumers at every buyer journey stage. We talked to the firm's CEO to learn more.
How to Automatically Optimize Paid Ads with AI
Albert is an AI-powered platform that automatically runs and optimizes paid advertising campaigns. We talked with CEO and founder Or Shani to learn more.
Publicis Sapient's Global Head of AI Says Artificial Intelligence Key to Digital Transformation
Rashed Haq, Global Head of AI, Robotics & Data at Publicis Sapient, sat down with Marketing AI Institute to talk about the marketing industry's future.
How to Boost Ecommerce Sales with AI
Zoovu uses AI to drive ecommerce sales. Here's how.
Seventh Sense Uses AI to Optimize Email Send Times
Artificial intelligence can make it more likely that a prospect will open and read your email. Here’s how.
Scale 1-to-1 Customer Interactions With This AI Tool
Learn how B2C marketing automation platform Emarsys uses artificial intelligence and machine learning to create 1-to-1 personalized customer experiences.
How to Discover Audience Insights in Real-Time with AI
Codec uses artificial intelligence to help marketers identify and better understand target audiences. Here's how.
This AI Tool Hyper-Personalizes Direct Mail Outreach
Alyce is an AI-powered platform that matches your prospects with personalized gift selections, so you can drive success with direct mail. Here's how.
The Dark Side of Artificial Intelligence in Marketing
As marketers, we have the ability to leverage user data to achieve our goals. But, the question becomes, where do you draw the line? What data will your organization capture or buy, and how will you use it to motivate consumers to take action?
This AI Tool Tells You the Questions Prospects Are Asking
Frase is an AI platform that tells marketers which questions prospects are asking, then helps them create content around those questions.
Boost Conversions Using AI and Machine Learning
DXi has developed an AI-powered solution that uses machine learning to boost conversions across both ecommerce and brick and mortar businesses. We talked with founder and CEO Srinivas Kilambi to learn how DXi works.
JUST ANNOUNCED: Marketing Artificial Intelligence Conference (MAICON) 2020 To Be Held in Cleveland, July 14 - 16
The 2020 Marketing Artificial Intelligence Conference (MAICON) will be held in Cleveland, Ohio July 14-16, 2020. Register today!
The Future is Marketer + Machine [MAICON 2019 Opening Video]
Artificial intelligence has the power to transform our businesses and our careers. See more in this video from the 2019 Marketing Artificial Intelligence Conference.
This AI Tool Automatically Turns Blogs, Videos, and Podcasts Into Social Media Posts
Lately is an AI-powered social media marketing platform that helps marketers scale their publishing and reach. We interviewed the company's CEO to learn how it works.
Microsoft, Machine Learning, Marketing and . . . Whisky? 🥃
Can artificial intelligence create the perfect whisky? Mackmyra Whisky is using Microsoft's Azure to find out.
HubSpot Uses AI to Make Contact and Company Deduplication Simple
HubSpot's new AI-powered deduplication tool uses machine learning to clean up duplicate contacts and companies within your CRM.
This Cybersecurity System Protects Connected Homes Using AI
CUJO AI is an AI-driven cybersecurity and network intelligence solutions for network operators. We spoke with the company to learn more.
How to Hyper-Personalize the B2B Buyer Journey with AI
PathFactory is a content insight and activation platform powered by AI. We spoke with the company to learn more about this B2B solution.
This AI Tool Makes Sure Customers See Your Emails
Pepipost is an AI tool that helps you send emails in the most efficient way and with disruptive pricing. We profiled the company to learn more.
Is Your Brand Ready for Deepfake Videos?
With the right resources, artificial intelligence has made it relatively easy to create deepfakes—fake videos of people that appear and sound very real. Has your brand factored this into your crisis communication plan?
Angela Pham from Facebook Speaking at Marketing AI Conference (MAICON)
Angela Pham, UX Content Strategist at Facebook, is speaking at the Marketing AI Conference (MAICON) on how her team gives a human voice to machine enabled conversation technology.
How Can Artificial Intelligence Inspire Our Creativity?
We like to think that creativity remains a uniquely human capability. While that may be true, for now, there’s no denying that artificial intelligence holds the power to enhance and inspire our creativity.
Does Your Content Marketing Deliver ROI? (Video)
Paul Roetzer sits down with MarketMuse Co-Founder and Chief Product Officer Jeff Coyle to unpack the details of his MAICON session "Making Content Your Competitive Advantage: How to Ensure Every Article Delivers SEO."
Predict How Consumers Will React to Content Using Machine Learning
Cortex is set of artificial intelligence technologies that predicts which content consumers will like best. Learn more in our interview with CEO Brennan White.
How Artificial Intelligence Is Transforming SEO
We spoke with BrightEdge COO Krish Kumar about the transformative effect AI is going to have on SEO.
How Do We Prepare College Students for the Age of AI?
Artificial intelligence is accelerating the velocity of change not only in marketing but in higher education, as well. Here's how we're starting the conversation to proactively prepare our students.
What Are the Top Use Cases for AI in Marketing?
Using our AI Score for Marketers assessment tool, we’ve asked hundreds of professionals to rate the value of intelligently automating more than 60 common AI use cases.
What are the Best Artificial Intelligence Books for Marketers?
Here are five books for marketers getting started with artificial intelligence, including Automate This: How Algorithms Came to Rule Our World by Christopher Steiner.
How Can Artificial Intelligence Make Your Brand More Human?
AI gives us superpowers, which can be used for good or evil, but it should make us better people, professionals, and brands.
How Can Marketers Get Started With Artificial Intelligence?
In this 5-episode series, Paul Roetzer, Founder & CEO of PR 20/20, sits down with HubSpot Product Manager of Machine Learning, Kevin Walsh, to discuss the applications of artificial intelligence in digital marketing.
Who Should Be Involved in Marketing AI Pilot Projects?
Should your entire marketing team be involved in piloting marketing AI projects? How can you ensure those involved are enthusiastic about AI's opportunities?
IBM, PathFactory Sign On as Lead Sponsors for the Marketing Artificial Intelligence Conference (MAICON)
MAICON just announced its first round of sponsors: IBM, PathFactory, Vennli, Conversica, HubSpot, MarketMuse, and PR 20/20.
What Are the Ethical Concerns of AI in Marketing?
There is a race, not just in marketing, but in business and society, to build smarter solutions. What are the ethical concerns of AI in marketing?
What Should You Do If Your Marketing AI Pilot Project Fails?
No matter what you start with, there is a very real chance that the first couple marketing AI pilots you run won’t work. Here's what your next step should be.
Will Artificial Intelligence Take My Marketing Job?
Will artificial intelligence take your marketing job? The answer may surprise you.
5 Insights on AI from Christopher S. Penn That Will Change Your Marketing
Marketing expert Christopher S. Penn knows a thing or two about artificial intelligence. He even wrote an entire book on it, called AI for Marketers. In my recent video interview with him, he revealed some key insights on AI that marketers need to understand.
Should AI Pilot Projects Focus on Cost Reduction or Revenue Generation?
There are two primary reasons you should consider seeking AI-powered solutions in your marketing: 1) reduce costs and/or 2) increase revenue.
How Can Marketers Use Artificial Intelligence?
In part two of the Artificial Intelligence in Digital Marketing, Paul Roetzer and HubSpot product manager of machine learning Kevin Walsh, discuss the reasons marketers should consider AI, how HubSpot thinks about AI in its platform, and what marketers can learn about AI from using Gmail.
What Do Marketers Need to Know When Buying AI-Powered Technology?
Just because marketing technology companies claim they use AI, machine learning and deep learning, doesn’t necessarily mean their solutions are actually much more intelligent or efficient than what you’re already using.
10 Must-See Sessions at the Marketing AI Conference (MAICON)
The Marketing AI Conference (MAICON), July 16 - 18, 2019, is packed with inspiring workshops and sessions from dozens of top authors, entrepreneurs, AI researchers and marketing executives. Check out these 10 can’t-miss talks, and visit the full agenda to explore all 40+ sessions and 60+ speakers.
What Is Artificial Intelligence in Marketing?
In part one of a new video series Artificial Intelligence in Digital Marketing, Paul Roetzer and HubSpot product manager of machine learning Kevin Walsh, discuss what exactly artificial intelligence is, how it works in our daily lives and more.
The AI-Powered Assistant Every Marketer Needs
Lucy, created by Equals 3, works as an AI-powered knowledge management assistant that reads and learns every document and data asset that you feed her—she never leaves, never forgets and becomes smarter every day.
What’s Wrong with Marketing Automation Software Today?
What’s wrong with marketing automation software today? It’s largely still manual. But, marketing technology is getting smarter and change is coming, thanks to artificial intelligence.
How Should Marketers Get Started with Artificial Intelligence?
How should marketers get started with artificial intelligence today? The short answer is quick-win pilot projects with narrowly defined use cases and high probabilities of success. That’s how you build executive support for the longer term vision and transformation.
How Can We Make AI More Approachable for Marketers?
For most marketers, artificial intelligence (AI) can be intimidating and confusing. Our goal at the Institute is to make is approachable and actionable. Here are three ways to get started.
This Marketing AI Solution Tells You Exactly How It Makes Recommendations and Predictions
simMachines uses explainable AI to tell you why it makes the predictions and recommendations it does to optimize your marketing activities. Learn more in this exclusive profile.
60+ Speakers Scheduled to Present at the Marketing Artificial Intelligence Conference (MAICON)
The Marketing Artificial Intelligence Conference (MAICON) agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio.
Funding for AI Sales and Marketing Companies Exceeds $5.2 Billion
If you follow the money, sales and marketing technology is trending toward a much more intelligent future.
15 Marketing Artificial Intelligence Conference (MAICON) Speakers You Should Know
We're excited to announce the initial group of 15 amazing speakers who will help us make AI approachable and actionable for marketers at the inaugural Marketing Artificial Intelligence Conference (MAICON).
Report: Top 25 Use Cases for Marketing Artificial Intelligence
We asked hundreds of marketing professionals to rate the value of intelligently automating more than 60 uses cases. Here are their top 25.
9 Ways to Become a Marketing Artificial Intelligence Pioneer
Learn the 9 essential steps to create a competitive advantage through artificial intelligence.
Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open
Marketing Artificial Intelligence Conference (MAICON) registration is now open. Sign up before Dec. 15 to take advantage of early-bird pricing.
Call for Speakers: Help Make Artificial Intelligence Approachable and Actionable for Marketers
Do you have an artificial intelligence story to tell? If so, the Marketing Artificial Intelligence Conference (MAICON) call for speakers is now open, and we want to hear from you. The submission deadline is Friday, Dec. 21, 2018.
Introducing the Marketing Artificial Intelligence Conference (MAICON)
Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON)—an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations.
Reduce Cost Per Post-Click Engagement by Up to 80% with AI
AI platform inPowered says it gradually reduces cost per post-click engagement by up to 80% by using machine learning to optimize for time on site. We interviewed the company to learn more.
This AI Tool Gets Retail Customers to Buy More—and Get Smarter Over Time
AI platform Bluecore says it increases revenue, sales and marketing ROI by using machine learning to tell what retail customers will buy next. We interviewed the company to learn more.
Artificial Intelligence from Blueshift Automates and Personalizes Marketing At Scale
If you need to personalize marketing at scale, check out our exclusive profile on Blueshift, a software platform that uses AI to market one-to-one across channels.
How InsideSales.com Uses Artificial Intelligence to Boost Customer Revenue by 30%
Get the inside scoop on InsideSales.com, an AI-powered sales platform, in this exclusive spotlight on the company.
GumGum: The AI Solution 70% of Fortune 100 Companies Use
GumGum is using artificial intelligence to reach targeted audiences with in-image advertising for 70% of Fortune 100 companies. GumGum CMO Ben Plomion shares more here.
Is Artificial Intelligence in Marketing Overhyped?
The implications of artificial intelligence are all over the news. Is AI for marketing overhyped? You’ll know after answering these three tough questions.
Could AI Really Be As Big As Electricity or Fire?
Google’s CEO Sundar Pichai made a bold statement that AI is as impactful as fire or electricity. We wanted to move this statement past hyperbole by answering two questions: How far will AI progress and how impactful will it be?
Clarifai Uses Artificial Intelligence to Supercharge Your Visual Marketing and Search
Clarifai uses AI to tell you what’s in images and help you better market visually to customers. Here’s how.
Smart Moderation Uses Machine Learning to Automatically Moderate Comments Across Facebook, Instagram, and YouTube
Big brands, your comment moderation woes are over. Smart Moderation uses AI to manage comment moderation automatically and without human involvement.
Uberflip Uses AI to Recommend Content That Converts
This artificial intelligence tool can help you build more effective content marketing campaigns. Here’s how.
Sentient Technologies Built an Autonomous Hedge Fund, Then Applied Its Artificial Intelligence Platform to Marketing
Sentient Technologies uses advanced artificial intelligence to improve the customer experience and increase conversions. Here’s how.
Discover, Develop, and Activate Your Content Marketing with Artificial Intelligence from BrightEdge
BrightEdge’s new solution uses artificial intelligence to improve content marketing for Fortune 100 brands. We interviewed BrightEdge to learn how it works.
Story by PulsePoint Uses Artificial Intelligence to Distribute and Optimize Content at Scale
Story by PulsePoint uses artificial intelligence to get your content in front of the right people on the right channel—at scale. Learn how in this post.
The 5Ps of Marketing Artificial Intelligence
Introducing a new framework to help visualize and organize the marketing AI technology landscape—the 5Ps of Marketing AI.
Node Uses Artificial Intelligence (and $16.3 Million in Funding) to Determine Which Prospects You Should Sell to Next
Node is an artificial intelligence company backed by Mark Cuban that is about to kill cold calling. We talked with the company’s CEO to find out how.
Klevu Uses Artificial Intelligence to Help Ecommerce Stores Sell More
Klevu is an AI-powered ecommerce search solution that grows revenue for brands. This interview describes how the company does it.
Netra Uses Artificial Intelligence to Identify Consumer Preferences from Social Media Photos
Netra uses AI to analyze billions of images on social media and tell you the preferences of your ideal consumers. We spoke with CEO Richard Lee to learn how.
Siftrock Uses Machine Learning to Save B2B Marketers Tons of Time on Email
Machine learning tool Siftrock automatically manages and mines email replies for B2B marketers. We learned how in this exclusive interview.
Meet the Company That Gets Your Marketing Data Ready for Artificial Intelligence
Alegion helps marketers prepare their data for use with artificial intelligence systems. Here’s how.
This Ad Intelligence Tool Uses Machine Learning to Spy on Your Competition’s Digital Ad Strategy
Pathmatics uses machine learning to provide competitive ad intelligence on thousands of brands. We interviewed the company to learn how the solution works.
This Startup Provides 5X ROI for Small Businesses Thanks to Intelligent Automation
eRelevance Corporation uses intelligent marketing automation to generate an average of 5X ROI for SMBs. Here’s how.
This Personalization Platform Uses Machine Learning to Stop Customer Churn for Gaming Companies
Personalization platform Beehive employs AI to boost customer retention rates and optimize marketing activities.
8 Predictions for Artificial Intelligence in Marketing from AI Experts
We asked 8 AI experts about what’s coming next in marketing AI. Their answers provide a look into the future.
Machine Learning for Marketers Made Simple with MonkeyLearn
MonkeyLearn uses machine learning to automate marketing workflows. We spoke with the company’s CEO to learn how marketers can leverage this technology.
How to Automate, Augment and Accelerate Your Agency with Artificial Intelligence
Artificial intelligence provides agencies with an unprecedented opportunity to deliver more value and increase profitability. Here’s how.
Optimize Your Online Marketing Across Channels Using Sitecore's Artificial Intelligence and Machine Learning
Sitecore uses AI and machine learning to optimize online marketing across channels. We spoke with the company to learn how it all works.
This Company Uses Artificial Intelligence to Improve Content for Facebook, IBM and Nestle
Acrolinx uses artificial intelligence to improve the content of major brands, including Facebook, IBM and Boeing. Read on to learn how the company does it.
Use Machine Learning to Score and Improve Your Content Before Publishing
Atomic Reach uses artificial intelligence to improve your content marketing efforts based on engagement data. We sat down with them to find out how.
Skyword Employs Artificial Intelligence to Hyper-Personalize Enterprise Content
Skyword’s artificial intelligence capabilities help global enterprises personalize content for higher engagement and conversions. Here’s how.
11 Ways to Make Marketing Automation More Intelligent (and Truly Automated) with AI
Explore 11 marketing tasks that can be intelligently automated using AI-powered technology.
Make Marketing More Personalized and Predictive with IBM Watson-Powered Technology
Opentopic uses IBM Watson-powered AI tools to help clients make their marketing personalized and predictive. We interviewed the company to find out how.
Predict B2B Customer Behavior with Artificial Intelligence
Predict B2B customer behavior using CaliberMind’s artificial intelligence solution. We find out how in this interview with the company’s CEO.
Streamline the Content Marketing Process with Machine Learning
Scripted uses AI to connect businesses with the most qualified freelance writers.
Manage Data-Driven Content Marketing at Scale
Curata uses artificial intelligence to curate and distribute the most high-quality content—then measure its impact. We talked to the company's CEO to learn how.
Can Artificial Intelligence Automate Marketing Strategy?
Imagine a future in which machines, not marketers, drive marketing strategy.
This Machine Learning Technology Displays the Content Most Likely to Engage Prospective Customers
Boomtrain is a machine learning platform that delivers timely, relevant content to consumers. Learn more in our profile with the company.
How the Associated Press and the Orlando Magic Write Thousands of Content Pieces in Seconds
Thanks to Automated Insights, companies like the Associated Press (AP) and the Orlando Magic automatically generate countless pieces of content from their data.
Automatically Personalize Content Across Channels with Machine Learning and Natural Language Processing
OneSpot personalizes content for individuals at every stage of the buying cycle across digital channels. The key to doing that? Artificial intelligence.
Introducing the Marketing Artificial Intelligence Institute
Artificial intelligence is transforming marketing, creating endless opportunities. We're here to help marketers take advantage of them.