artificial intelligence in marketing

This post is part of our AI Experts Series, which profiles leaders whose insights can help expand your understanding of artificial intelligence and how to apply it.   Today's spotlight features Kevin Walsh, Group Product Manager, Artificial intelligence at HubSpot. 

Pulsar AI is an AI-powered conversational platform that engages with online users to increase sales, customer satisfaction and marketing ROI. Using natural language processing, Pulsar AI communicates back and forth with online website visitors to answer questions and drive leads to convert on websites.  Dedicated to the auto industry, Pulsar AI works with dealerships to efficiently and automatically answer customer questions about vehicle features, history, monthly incentives, personalized offers and more. We spoke with Pulsar AI’s Head of Marketing Nina Kacharava to learn more.

We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers. Since our launch in late 2016, we’ve profiled dozens of marketing AI solutions providers and discussed how marketers can begin using AI to drive productivity, personalization and performance. 

Time to evaluate your content marketing efforts. Which topics outperform the rest in terms of traffic to your website? Is content marketing actually moving the needle on thought leadership? And are there gaps in competitive content you can leverage?

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries.

What if you had a copywriter and a data scientist on staff for each and every individual in your audience? That's the promise of Persado, a marketing platform that uses AI to create language designed to resonate most with any audience, segment, or individual.