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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

Blog Feature

How to Use AI to Turn Business Data Into Actionable Market Research

By: Paul Roetzer
April 27th, 2021

Rehinged.AI is an end-to-end AI platform that processes massive amounts of market data and turns it into actionable market intelligence for brands. Using natural language processing (NLP), the tool extracts meaning from news, government data, video, social media, job postings, and other online sources. It then helps marketers and salespeople use real-time signals to better identify, market to, and communicate with companies in their ideal customer profile. We spoke with Jim Sagar, founder and CEO at Rehinged.AI, to learn more about the solution.

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Blog Feature

How to Have Conversations with Leads and Customers at Scale Using AI

By: Paul Roetzer
April 13th, 2021

Drips is an AI-powered conversational marketing tool that helps brands automatically engage with prospects via texting and calling. AI from Drips has handled more than half a billion conversations so far, helping brands automate engagement with leads and customers at scale. We spoke with A.C. Evans, CEO at Drips, to learn more about the solution.

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Blog Feature

10 Million Reasons to Make AI Education Accessible for Marketers

By: Paul Roetzer
March 31st, 2021

There are more than 10 million marketers worldwide, according to a simple LinkedIn Sales Navigator job function search. Chances are, if you’re reading this, you’re one of them. Every one of these marketers has a unique story that makes them who they are, and helps define the professional (and person) they want to be. There are four million entry-level marketers. More than one million marketing managers. And another one million marketing directors. These professionals are being led by 340,000 marketing vice presidents, and 260,000 C-suite executives (CRO, CGO, CMO, etc). As I scroll through LinkedIn, I find myself wondering why each person chose marketing as their career, what educational background and job experiences led them to where they are now, and what their aspirations are moving forward.  In short, what’s their marketing story?

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3 Ways AI Is Going to Impact Marketing Jobs and Careers [NEW DATA]

By: Paul Roetzer
March 30th, 2021

New data says that marketers think AI is going to have a massive impact on jobs in the industry.

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Blog Feature

How to Score, Prioritize, and Better Understand Leads and Accounts with AI

By: Paul Roetzer
March 30th, 2021

MadKudu is an AI-powered marketing intelligence platform that helps marketers build models to better score, prioritize, and understand leads and accounts. The platform also uses machine learning to help you identify leads that are a good fit and make predictions about how much they'll spend. We spoke with Francis Brero, Cofounder and CRO at MadKudu, to learn more about this marketing AI solution.

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Blog Feature

How to Build Better Customer Experiences with AI

By: Paul Roetzer
March 23rd, 2021

Iterable is an AI-powered platform that helps marketers create better, more unified customer experiences. The platform uses proprietary machine learning models and data collected from over two billion customer experiences to help brands deliver more meaningful experiences. We spoke with Anthony Chiulli, Senior Product Manager at Iterable, to learn more about this marketing AI solution.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.