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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

Blog Feature

How to Automatically Engage Leads with AI

By: Paul Roetzer
December 12th, 2019

Meera.ai is a conversational AI platform that helps brands engage with consumers at every stage of the buyer journey. The solution can interact empathetically with prospects and customers, automatically contact leads, and create one-to-one personalized experiences for each site visitor. We spoke with Meera.ai CEO and founder Vivek Zaveri to learn more.

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Blog Feature

Publicis Sapient's Global Head of AI Says Artificial Intelligence Key to Digital Transformation

By: Paul Roetzer
December 10th, 2019

This post is part of our AI Experts Series, which profiles leaders whose insights can help expand your understanding of artificial intelligence and how to apply it to advance your business and career.   Today's spotlight features Rashed Haq, Global Head of AI and Data at Publicis Sapient.   

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Blog Feature

How to Automatically Optimize Paid Ads with AI

By: Paul Roetzer
December 10th, 2019

Albert is an AI-powered platform that automatically runs and optimizes paid advertising campaigns. The solution works with advertising across Google, Facebook, Instagram, YouTube, and Bing. And it's used by brands and agencies to automatically allocate budget, improve campaign performance, and discover new opportunities. We talked to Albert CEO and founder Or Shani to learn more.

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Blog Feature

How to Predict Content Performance with AI

By: Paul Roetzer
December 5th, 2019

You want to improve your marketing results. Pattern89 can help. The company's AI-powered solution uses proprietary content algorithms to predict which content, advertising, and emails will perform best — by analyzing up to 2,900 dimensions of content with computer vision and natural language processing (NLP). The outcome?  You save time and money on marketing, while improving performance across campaigns. We spoke with Pattern89 CEO and founder R.J. Taylor to learn more.

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Blog Feature

How to Clone Your Best Sales Reps with AI from Drift

By: Paul Roetzer
December 3rd, 2019

Drift is a conversational marketing and sales platform with $107 million in funding. The company streamlines how marketing and sales happen using conversations across chat, email, and video. Artificial intelligence is a key ingredient in the company's solutions. Drift Automation uses AI to mine past conversations with buyers, so your on-site chatbots can answer buyer questions. Machine learning also helps these bots automatically qualify leads 24/7. That means marketers and sales pros free themselves up to pursue higher-value tasks. We spoke with Jeff Orkin, Ph.D., head of the Drift AI Lab, to learn more about how the company uses AI.

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Blog Feature

How to Boost Ecommerce Sales with AI

By: Paul Roetzer
November 26th, 2019

Zoovu's AI-powered conversational search platform uses natural language processing (NLG) to drive sales conversations between ecommerce companies and their customers. The company's AI not only engages with customers, but also learns their behaviors and preferences. That's why Zoovu has been used by companies like Amazon, Microsoft, and Samsung to sell more online. We caught up with Zoovu's marketing director, Ana Sides, to learn more

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