Paul Roetzer (@paulroetzer) is founder of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.
By:
Paul Roetzer
May 16th, 2022
With each day that passes, and each advancement in artificial intelligence language and vision technology, it is becoming more apparent that there will be three types of businesses in every industry: AI Native, AI Emergent and Obsolete.
By:
Paul Roetzer
May 6th, 2022
I recently read two simple tweets that changed my thinking in a profound way.
By:
Paul Roetzer
April 21st, 2022
Your brand now has the power to build personalization and recommendation engines using the same platform as Amazon.com-with no machine learning experience required.
By:
Paul Roetzer
March 11th, 2022
Do you want to optimize every part of your ad campaigns to get maximum ROI?
By:
Paul Roetzer
February 28th, 2022
Drift is a Revenue Acceleration Platform that connects companies with buyers and customers in real-time via chat, video, voice, and email. Conversational AI powers Drift’s platform. With it, companies can maximize all of their revenue sources—from new business to retention to upsell—rather than just one source. Drift does this by focusing on the entire customer lifecycle, engaging customers from first touch to expansion to advocacy. We spoke with Aurelia Solomon, Director of Product Marketing to learn more about this AI-powered marketing solution.
By:
Paul Roetzer
February 14th, 2022
AiAdvertising is an AI-powered platform that takes the guesswork out of running ad campaigns.