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Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).

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October 4, 2022

How to Analyze Emotional Responses to Content and Ads Using AI

Emotiva uses computer vision and machine learning to assess a person's emotional response to content and ads. We spoke with the company to learn how.

September 8, 2022

The Dawn of the Next-Gen Marketer [Video]

Paul Roetzer’s MAICON 2022 opening keynote on the future of marketing and business.

August 29, 2022

How to Attract More of Your Ideal Customers with AI

Rehinged uses AI to identify more of your ideal customers automatically. We spoke with the company to learn how.

August 11, 2022

How to Unlock Massive Search Traffic Gains Using AI

WordLift uses AI to create a knowledge graph that scales and automates SEO. We spoke with the company to learn how.

August 10, 2022

How to Use AI to Identify the Best Experts and Content on a Topic

Essentials Newsletters uses AI to identify who and what matters on specific topics, then deliver content from these sources straight to your inbox.

August 3, 2022

How to Use AI to Rank Your Content

INK is an AI-powered writing tool that helps writers generate content that ranks in search.

July 26, 2022

Speed Up Content Marketing by 50%+ with AI

Narrato is AI-powered content marketing software that assists content creators and speeds up their content creation process.

June 13, 2022

How to Automatically Write Long-Form Content with AI

Article Forge is an AI tool that uses multiple language models to generate longer-form content. We spoke with the company to learn how it works.

June 7, 2022

Why CMOs Need to Pay Attention to AI [Report]

Few CMOs and marketing leaders understand AI's full potential. And even fewer know how to adopt the technology effectively. A new report is here to help.

June 6, 2022

How to Use AI to Engage Your Highest Value Personas

RAD AI is an AI tool with emotional intelligence that delivers authentic influencer content programs. We spoke with the company to find out how it works.

June 6, 2022

How to Use AI to Automatically Create Content from Keywords and Images

GoCharlie is an AI tool that generates content using natural language processing (NLP). We spoke with the company to find out how it works.

May 16, 2022

The Future of Business Is AI, or Obsolete

With each advancement in AI, it's becoming more apparent that there will be 3 types of businesses in every industry: AI Native, AI Emergent and Obsolete.

May 6, 2022

How AI Will Alter Your Career (Maybe Sooner Than You Think)

What if AI moves further into the strategic and creative realms, much sooner than expected? It's already happening.

April 21, 2022

Amazon Personalize: AI Made Easy for Marketers

Amazon Personalize allows your brand to build personalization and recommendation engines with no prior AI experience.

March 11, 2022

This AI Advertising Tool Optimizes Your Campaigns Automatically

BLKBOX is an AI tool that optimizes every stage of your ad campaigns. We spoke with the company to find out how it works.

February 28, 2022

How to Clone Your Best Sales Reps with Drift's Chatbot

Drift, a Revenue Acceleration Platform, uses AI to connect marketers and sales teams with sales-qualified leads in real-time using AI-powered chatbots.

February 14, 2022

Predict and Scale Advertising Performance with AI from AiAdvertising

AiAdvertising is an AI-powered platform that takes the guesswork out of running ad campaigns. We interviewed the company to learn how.

February 8, 2022

How to Predict Customer Behavior Using AI from Standard Insights

Standard Insights is a marketing platform that uses AI to predict customer behavior. We talked to the company to find out how this AI marketing tool works.

February 7, 2022

The AI Chatbot That Doesn't Need Training to Personalize Conversations

ZeroShotBot is an AI chatbot that uses zero-shot learning, so you don't have to train it on new tasks. We interviewed the company to learn how.

February 3, 2022

How to Transcribe and Caption 10X Faster with AI from Verbit

Want to automatically transcribe your media content and make it searchable to increase site traffic? This post shows you how with AI solution Verbit.

January 26, 2022

How to Predict Marketing Performance with No-Code AI from Faraday

Faraday is a consumer prediction platform for D2C brands that makes predictions at scale—without code. We spoke with the company to learn how it works.

January 24, 2022

How to Build a Smarter Content Marketing Program with Contrend

Contrend uses AI to discover your audience's content preferences. We spoke with the company to learn how.

November 12, 2021

How HubSpot Uses AI to Make Marketing Smarter

We anticipate that the integration of AI into HubSpot’s products is going to prove critical to the company's future growth. Here's how.

November 10, 2021

Will Marketing Be Automated by AI?

It’s the question on every marketer’s mind: will marketing jobs be replaced by AI? This post has some answers based on years spent experimenting with AI.

November 8, 2021

How to Predict Marketing Success with AI from Squark

Squark is a no-code AI platform that helps marketers predict the success of their efforts. We spoke to the company to learn how it works.

November 8, 2021

6 Disadvantages of AI in Marketing According to Experts

AI has powerful use cases for marketers. But it also has limitations according to the experts we interviewed.

November 4, 2021

Introducing Artificial Intelligence to One Million Marketers

Welcome to Intro to AI for Marketers, a free live class that makes basic AI education accessible to all, from college students to CMOs. Learn more here.

November 2, 2021

How to Automatically Write Better and Faster with AI from HyperWrite

HyperWrite uses AI to write content for you, creating full sentences and paragraphs on any topic. We spoke with the company to learn how.

October 11, 2021

This Marketing Tool Uses AI to Create Copy That Converts

What if you had a copywriter and a data scientist for each individual in your audience? That's the promise of Persado, an AI-powered marketing tool.

October 5, 2021

How to Create an AI-Powered Content Strategy with Cobomba

Cobomba is a marketing technology solution that uses AI to help marketers plan more effective content. Here's how.

October 5, 2021

Tech Product Expert Offers Actionable Advice on Marketing AI

Dimitris Sotiriou, VP Product Management at Persado, an AI-powered language platform, sat down with Marketing AI Institute to offer expert AI advice.

September 21, 2021

How to Source Competitive Intelligence with AI from Evalueserve

Evalueserve is a global services provider that uses AI to source competitive intelligence from public sources. Here's how.

August 31, 2021

How Metaphysic Creates Jaw-Dropping Deepfake Marketing Videos Using AI

Metaphysic uses AI to create synthetic media experiences, or digital video representations of people that don't require human actors. Here's how.

August 24, 2021

Create a Flawless Global Customer Experience at Scale with AI from Lilt

Lilt’s translation engine uses AI to empower human translators with adaptive translation suggestions. Learn how in this interview with the company.

August 10, 2021

How Brewco's AI SEO Software Makes Ranking in Search Predictable

Brewco's AI SEO software uses sophisticated neural networks to tell you exactly what matters for better SEO. Learn how in this profile on the company.

August 3, 2021

AI Tool Celtra Helps You Produce More Digital Ad Content and Creative

Celtra is a creative automation platform that uses computer vision and machine learning to help brands scale digital ad campaigns. Learn how in this post.

July 27, 2021

AI Sales Platform LeadCrunch Finds New B2B Leads for You

LeadCrunch is a B2B marketing tool that identifies and engages prospects most likely to become your best customers. Learn how.

July 12, 2021

How to Scale Brand Interactions with Conversational AI

Ada uses sophisticated conversational AI to help brands build better customer experiences at scale. Read this post to learn how.

June 20, 2021

Turn Google Analytics Data into Actionable Recommendations with AI

Company Spotlight: PaveAI. Use machine learning and data science to turn Google Analytics data into actionable recommendations and reports.

June 20, 2021

How to Improve Call Tracking and Analytics with AI

Invoca is an AI call tracking platform that helps companies maximize the ROI of phone interactions. We spoke with the company to learn how it works.

June 16, 2021

Powerful Advice for Marketers on AI from a Serial Tech Entrepreneur

Zeze Peters, CEO and founder of Beam.city, sat down with Marketing AI Institute to talk about the marketing industry's future.

June 9, 2021

How to Automatically Generate Marketing Language and Copy with AI

Anyword uses AI to create content for you. Read this post to learn how.

June 6, 2021

Transform Business and Marketing Data into Machine-Written Narratives with Advanced Natural Language Generation

Narrative Science is a SaaS provider of advanced natural language generation (NLG) software called Quill. In the process, it's changing how marketing is done.

April 20, 2021

An AI Tool That Helps You Qualify and Nurture Every Lead

Exceed.ai is an AI-powered sales assistant that automates lead nurturing at scale. Read this post to learn how.

April 20, 2021

How to Have Conversations with Leads and Customers at Scale Using AI

Drips uses AI to help marketers engage with more leads and customers. Read this post to learn how.

March 31, 2021

10 Million Reasons to Make AI Education Accessible for Marketers

Today, we are announcing a new Grow Smarter with AITM initiative designed to make marketing AI education accessible to all, from college students to CMOs, through AI Academy for Marketers.

March 31, 2021

How to Score, Prioritize, and Better Understand Leads and Accounts with AI

MadKudu uses AI to help marketers build models to better score, prioritize, and understand leads. Read this post to learn how.

March 31, 2021

3 Ways AI Is Going to Impact Marketing Jobs and Careers [NEW DATA]

New data says that marketers think AI is going to have a massive impact on jobs in the industry. Here’s how.

March 24, 2021

How to Build Better Customer Experiences with AI

Iterable uses AI to create better customer experiences. Read this post to learn how.

March 10, 2021

How to Create Content Marketing in Minutes with AI

Snazzy AI uses AI to create written content marketing in minutes. Read this post to learn how.

March 3, 2021

How to Actually Automate Your Analytics with AI

Clickvoyant uses AI to automate analytics reporting. Read this post to learn how.

February 16, 2021

The One Thing Holding Marketers Back from AI Adoption

AI is forecasted to have trillions of dollars of annual impact on businesses, yet marketers struggle to understand, adopt, and scale it. We found out why.

February 3, 2021

New Report Shows Marketers Lack the Education, Training to Effectively Adopt Artificial Intelligence

We teamed up with Drift in fall 2020 to gain unparalleled insights into the awareness, understanding and adoption of AI throughout the marketing industry.

January 14, 2021

New Podcast Will Feature Conversations with Marketing AI Experts

The Institute is launching its podcast, The Marketing AI Show, on January 19.

January 6, 2021

How to Gather Market and Competitive Intelligence with AI

Contify uses AI to provide marketers with market and competitive intelligence. Read this post to learn how.

January 6, 2021

6 Experts Reveal How to Get Started with AI

We asked AI experts for their advice on how marketers can get started with AI. Their answers are must-reads for any marketing professional.

December 9, 2020

How to Scale Advertising Profitably with AI

OneScreen uses AI to help brands scale faster and more profitably by better reaching audiences with content and advertising. Read this post to learn how.

December 2, 2020

How to Write Marketing Copy with AI

Phrasee uses sophisticated machine learning to automatically write email subject lines that convert. We spoke to the company’s CEO to learn how it works.

November 11, 2020

HubSpot's AI Product Lead Looks at the Future of Machine Learning

Today's spotlight features Kevin Walsh, Group Product Manager, Artificial intelligence at HubSpot on the future of machine learning.

November 3, 2020

4 Important Things Marketers Must Know About Artificial Intelligence

There are four major ideas marketers must know when it comes to AI. Keeping them top-of-mind will save you time and money as you implement AI in your business.

November 3, 2020

Discover How to Use AI for Automotive Marketing

Learn how this AI-powered tool helps auto dealerships generate leads and improve sales.

October 27, 2020

How to Measure and Improve Content Quality Using AI

MarketMuse uses AI to help marketers measure and improve the quality of their content. We sat down with the company to learn how they do it.

October 12, 2020

Discover Dozens of Marketing AI Use Cases and Personalized Vendor Recommendations

Introducing an updated version of AI Score for Marketers, the assessment tool to discover AI use cases and get personalized vendor recommendations.

October 12, 2020

Drift and Marketing AI Institute Team Up to Research AI Understanding and Adoption in the Marketing Industry

Discover and rate your AI use cases and get personalized vendor recommendations when you participate in a new survey from Drift and Marketing AI Institute.

October 6, 2020

Now Open: Marketing Artificial Intelligence Conference (MAICON) and AI Academy for Marketers Call for Speakers

We’re looking for authors, entrepreneurs, educators, practitioners and experts who can help make AI approachable and actionable for marketers for our Marketing Artificial Intelligence Conference (MAICON) and our online education platform, AI Academy for Marketers.

October 6, 2020

5 Ways to Contribute to Marketing AI Institute

Marketing AI Institute is seeking marketing AI experts, technologies and case studies to feature in upcoming content. Have a story to tell? Submit it here for consideration.

October 5, 2020

Discover How To Optimize Your Brand Strategy with AI

Optimize your brand’s tone of voice to drive traffic and increase conversions with this AI tool.

September 18, 2020

How to Use AI for Better Customer Experiences

Learn how AI-powered chatbot technology uses artificial intelligence to create eye-catching ads and attract customers.

September 8, 2020

How To Create Top-Performing Ads With AI

Discover how Beam.City uses artificial intelligence to create eye-catching ads and attract customers.

August 11, 2020

AI Will Unlock the Next Evolution of Humans, Says This Expert

Neil Sahota, a Chief Innovation Officer and United Nations AI Advisor, joins the Marketing AI Institute for a conversation about the state of AI today.

August 10, 2020

What Happens to Marketing When AI Can Write Like Humans?

There is a race to train AI systems to generate human language at scale. When achieved, the implications, both good and bad, are immense.

August 9, 2020

How Will AI Impact You + Your Career? [New Research]

We’re surveying hundreds of marketers to create the 2021 State of the Marketing AI Industry report. Read more to learn how to participate in the research.

July 27, 2020

How to Boost Restaurant Marketing and Sales Performance with AI

Presto uses AI to boost restaurant sales. We spoke with Presto founder and CEO Rajat Suri to learn more.

July 24, 2020

We Can't Lose Sight of Humanity in Our Pursuit of AI, Says This Expert

Dr. Joe Sutherland shares his views on the state of AI in marketing—and where it's going.

July 21, 2020

Introducing the Marketer-to-Machine Scale for Rating Marketing AI Technology

Introducing the Marketer-to-Machine (M2M) Scale, a rating system to help you rate marketing AI technology. Click here to learn more.

July 15, 2020

Online Learning. The Next Phase of Marketing AI Institute.

Today, we're officially launching AI Academy for Marketers, an online education platform to help marketers understand, pilot and scale AI. Learn more here.

July 14, 2020

How to Predict Ad Performance with AI

Pattern89 decrypts and predicts winning digital creative with AI. We spoke with the company to learn how.

June 16, 2020

How to Reduce Marketing Costs and Increase Sales with AI

Learn how StrategyBox uses AI to help CMOs understand which marketing campaigns to cut and which to double down on.

June 9, 2020

This CEO's Important Tip: "Nothing in AI Is Ever 100%"

Anindya Datta, CEO and Founder of Mobilewalla, sat down with Marketing AI Institute to share some insights about the AI industry.

June 2, 2020

How Will AI Transform Journalism, Writing and Content Marketing?

The industry faces a new challenge—the intelligent automation of writing. It's not coming, it's already here.

May 12, 2020

How to Save Time and Money on Digital Ads with AI

WordStream is a platform that helps businesses improve their paid digital advertising efforts with AI. We spoke with the company to learn how it works.

May 4, 2020

7 Things Every Marketer Should Know About Artificial Intelligence

AI may seem overwhelming, but it has the potential to drive costs down and revenue up. Here are 7 things marketers need to know about the technology.

May 4, 2020

How to Qualify More Leads with AI

Insent uses AI to instantly connect you with prospects on your website through conversational marketing. We spoke with CEO Arjun Pillai to learn more.

April 27, 2020

How to Save Time on Meetings Using AI

Calendar is an online meeting scheduling and calendar app that uses AI to save you time. We interviewed the company's cofounder to learn how.

April 21, 2020

Automatically Generate and Qualify B2B Leads with AI

CliClap is a marketing solution that uses artificial intelligence to help B2B brands generate more leads. We interviewed the company’s CEO to learn more.

April 7, 2020

Introducing AI Academy for Marketers: On-Demand, Online Courses

AI Academy for Marketers is an online education platform that helps you understand, pilot and scale artificial intelligence. Click here to learn more.

March 31, 2020

How to Acquire and Retain More Customers with AI

You can enrich your machine learning models to better acquire and retain customers, using third-party data from AI company Mobilewalla. Here's how.

March 24, 2020

How to Score and Improve Your Content with AI

Concured solves some major challenges faced by SMB and enterprise content marketers, all thanks to artificial intelligence.

March 17, 2020

How AI Identifies Hidden Data and Creates Huge Savings

Outlier AI discovers unexpected insights in your data for massive money and time savings. Here's how.

March 10, 2020

This Company Has a Goldmine of Consumer Data to Make You a Better Marketer

Near is an AI company with the world's largest dataset of people's behavior in the real world. Here's how it can help you become a better marketer.

March 10, 2020

This Expert Empowers Marketers With Practical Applications of AI

Katie Robbert, CEO of Trust Insights, talked with Marketing AI Institute to answer some questions about artificial intelligence.

March 4, 2020

How to Strengthen Human Brand Experiences with AI

This artificial intelligence provider is using AI-enabled robots to augment human work and create more human brand experiences.

March 3, 2020

AI Hype is a Huge Problem, According to This PhD

Dr. Neil Yager, Co-Founder and Chief Scientist at Phrasee, sat down with Marketing AI Institute to share some thoughts and predictions about AI.

February 25, 2020

Chris Penn Has an Important Reminder About AI: It's Math, Not Magic

Christopher S. Penn, Co-Founder and Chief Data Scientist at Trust Insights, sat down with Marketing AI Institute to share some advice about AI.

February 25, 2020

This AI Technology Can Help Siri Understand Your Business Better

We sat down with a senior product marketing manager at Yext, which helps businesses answer customers' questions about them online.

February 18, 2020

How to Enable Better B2B Targeting With AI

This artificial intelligence marketing tool helps marketers identify, understand, and reach B2B prospects.

February 11, 2020

How to Increase Sales and Marketing Effectiveness with AI

Learn how People.ai uses AI to increase sales and marketing effectiveness.

February 4, 2020

How to Manage Brand Assets with AI

Learn how Brandfolder uses AI to make asset management easy.

February 3, 2020

Do I Need AI? The Question Every Marketer Should Be Asking.

All marketers should understand what AI is, how to better achieve business outcomes with AI, and where to apply AI in marketing.

February 2, 2020

Emarsys Powers Personalized B2C Marketing at Scale with Artificial Intelligence

Learn how B2C marketing automation platform Emarsys uses artificial intelligence and machine learning to create 1:1 personalized customer experiences.

January 21, 2020

How to Spy on Your Competitors With AI

Your competitors’ plans are about to get a lot clearer with this artificial intelligence marketing solution.

January 14, 2020

How to Improve Your Account-Based Marketing with AI

6sense offers an AI-powered customer data platform that predicts where account-based marketing leads are in the buying journey. Here's how.

January 7, 2020

How to Take the Guesswork Out of Content Marketing With AI

Ceralytics is a content intelligence platform that uses AI to predict which content you should create next. We spoke with Ceralytics to learn how it works.

December 18, 2019

How to Predict Consumer Behavior and Recommend Products with AI

Xineoh uses AI, including deep learning, simulation, and optimization algorithms, to predict consumer behavior. Here's how.

December 17, 2019

3 Vital Functions of Marketers in the Age of AI, According to Author Jim Sterne

Jim Sterne, President of Target Marketing of Santa Barbara, sat down with Marketing AI Institute to talk about how marketers need to be using AI.

December 12, 2019

How to Automatically Engage Leads with AI

Meera.ai is a conversational AI platform that helps brands engage with consumers at every buyer journey stage. We talked to the firm's CEO to learn more.

December 10, 2019

How to Automatically Optimize Paid Ads with AI

Albert is an AI-powered platform that automatically runs and optimizes paid advertising campaigns. We talked with CEO and founder Or Shani to learn more.

December 10, 2019

Publicis Sapient's Global Head of AI Says Artificial Intelligence Key to Digital Transformation

Rashed Haq, Global Head of AI, Robotics & Data at Publicis Sapient, sat down with Marketing AI Institute to talk about the marketing industry's future.

November 26, 2019

How to Boost Ecommerce Sales with AI

Zoovu uses AI to drive ecommerce sales. Here's how.

November 19, 2019

Scale 1-to-1 Customer Interactions With This AI Tool

Learn how B2C marketing automation platform Emarsys uses artificial intelligence and machine learning to create 1-to-1 personalized customer experiences.

November 11, 2019

How to Discover Audience Insights in Real-Time with AI

Codec uses artificial intelligence to help marketers identify and better understand target audiences. Here's how.

November 7, 2019

This AI Tool Hyper-Personalizes Direct Mail Outreach

Alyce is an AI-powered platform that matches your prospects with personalized gift selections, so you can drive success with direct mail. Here's how.

November 5, 2019

The Dark Side of Artificial Intelligence in Marketing

As marketers, we have the ability to leverage user data to achieve our goals.  But, the question becomes, where do you draw the line? What data will your organization capture or buy, and how will you use it to motivate consumers to take action?

September 5, 2019

This AI Tool Tells You the Questions Prospects Are Asking

Frase is an AI platform that tells marketers which questions prospects are asking, then helps them create content around those questions.

July 21, 2019

Boost Conversions Using AI and Machine Learning

DXi has developed an AI-powered solution that uses machine learning to boost conversions across both ecommerce and brick and mortar businesses. We talked with founder and CEO Srinivas Kilambi to learn how DXi works.

July 19, 2019

JUST ANNOUNCED: Marketing Artificial Intelligence Conference (MAICON) 2020 To Be Held in Cleveland, July 14 - 16

The 2020 Marketing Artificial Intelligence Conference (MAICON) will be held in Cleveland, Ohio July 14-16, 2020. Register today!

July 17, 2019

The Future is Marketer + Machine [MAICON 2019 Opening Video]

Artificial intelligence has the power to transform our businesses and our careers. See more in this video from the 2019 Marketing Artificial Intelligence Conference.

June 18, 2019

Microsoft, Machine Learning, Marketing and . . . Whisky? 🥃

Can artificial intelligence create the perfect whisky? Mackmyra Whisky is using Microsoft's Azure to find out.

June 18, 2019

HubSpot Uses AI to Make Contact and Company Deduplication Simple

HubSpot's new AI-powered deduplication tool uses machine learning to clean up duplicate contacts and companies within your CRM.

May 30, 2019

This Cybersecurity System Protects Connected Homes Using AI

CUJO AI is an AI-driven cybersecurity and network intelligence solutions for network operators. We spoke with the company to learn more.

May 29, 2019

How to Hyper-Personalize the B2B Buyer Journey with AI

PathFactory is a content insight and activation platform powered by AI. We spoke with the company to learn more about this B2B solution.

May 21, 2019

Is Your Brand Ready for Deepfake Videos?

With the right resources, artificial intelligence has made it relatively easy to create deepfakes—fake videos of people that appear and sound very real. Has your brand factored this into your crisis communication plan?

May 21, 2019

Angela Pham from Facebook Speaking at Marketing AI Conference (MAICON)

Angela Pham, UX Content Strategist at Facebook, is speaking at the Marketing AI Conference (MAICON) on how her team gives a human voice to machine enabled conversation technology.

May 21, 2019

How Can Artificial Intelligence Inspire Our Creativity?

We like to think that creativity remains a uniquely human capability. While that may be true, for now, there’s no denying that artificial intelligence holds the power to enhance and inspire our creativity.

May 16, 2019

Does Your Content Marketing Deliver ROI? (Video)

Paul Roetzer sits down with MarketMuse Co-Founder and Chief Product Officer Jeff Coyle to unpack the details of his MAICON session "Making Content Your Competitive Advantage: How to Ensure Every Article Delivers SEO."

May 14, 2019

Predict How Consumers Will React to Content Using Machine Learning

Cortex is set of artificial intelligence technologies that predicts which content consumers will like best. Learn more in our interview with CEO Brennan White.

May 7, 2019

How Artificial Intelligence Is Transforming SEO

We spoke with BrightEdge COO Krish Kumar about the transformative effect AI is going to have on SEO.

May 3, 2019

How Do We Prepare College Students for the Age of AI?

Artificial intelligence is accelerating the velocity of change not only in marketing but in higher education, as well. Here's how we're starting the conversation to proactively prepare our students.

May 1, 2019

What Are the Top Use Cases for AI in Marketing?

Using our AI Score for Marketers assessment tool, we’ve asked hundreds of professionals to rate the value of intelligently automating more than 60 common AI use cases.

April 26, 2019

What are the Best Artificial Intelligence Books for Marketers?

Here are five books for marketers getting started with artificial intelligence, including Automate This: How Algorithms Came to Rule Our World by Christopher Steiner.

April 24, 2019

How Can Artificial Intelligence Make Your Brand More Human?

AI gives us superpowers, which can be used for good or evil, but it should make us better people, professionals, and brands.

April 23, 2019

How Can Marketers Get Started With Artificial Intelligence?

In this 5-episode series, Paul Roetzer, Founder & CEO of PR 20/20, sits down with HubSpot Product Manager of Machine Learning, Kevin Walsh, to discuss the applications of artificial intelligence in digital marketing.

April 18, 2019

Who Should Be Involved in Marketing AI Pilot Projects?

Should your entire marketing team be involved in piloting marketing AI projects? How can you ensure those involved are enthusiastic about AI's opportunities?

April 18, 2019

IBM, PathFactory Sign On as Lead Sponsors for the Marketing Artificial Intelligence Conference (MAICON)

MAICON just announced its first round of sponsors: IBM, PathFactory, Vennli, Conversica, HubSpot, MarketMuse, and PR 20/20.

April 12, 2019

What Are the Ethical Concerns of AI in Marketing?

There is a race, not just in marketing, but in business and society, to build smarter solutions. What are the ethical concerns of AI in marketing?

April 10, 2019

What Should You Do If Your Marketing AI Pilot Project Fails?

No matter what you start with, there is a very real chance that the first couple marketing AI pilots you run won’t work. Here's what your next step should be.

April 8, 2019

Will Artificial Intelligence Take My Marketing Job?

Will artificial intelligence take your marketing job? The answer may surprise you.

April 4, 2019

5 Insights on AI from Christopher S. Penn That Will Change Your Marketing

Marketing expert Christopher S. Penn knows a thing or two about artificial intelligence. He even wrote an entire book on it, called AI for Marketers. In my recent video interview with him, he revealed some key insights on AI that marketers need to understand.

April 3, 2019

Should AI Pilot Projects Focus on Cost Reduction or Revenue Generation?

There are two primary reasons you should consider seeking AI-powered solutions in your marketing: 1) reduce costs and/or 2) increase revenue.

March 29, 2019

How Can Marketers Use Artificial Intelligence?

In part two of the Artificial Intelligence in Digital Marketing, Paul Roetzer and HubSpot product manager of machine learning Kevin Walsh, discuss the reasons marketers should consider AI, how HubSpot thinks about AI in its platform, and what marketers can learn about AI from using Gmail.

March 27, 2019

What Do Marketers Need to Know When Buying AI-Powered Technology?

Just because marketing technology companies claim they use AI, machine learning and deep learning, doesn’t necessarily mean their solutions are actually much more intelligent or efficient than what you’re already using.

March 26, 2019

10 Must-See Sessions at the Marketing AI Conference (MAICON)

The Marketing AI Conference (MAICON), July 16 - 18, 2019, is packed with inspiring workshops and sessions from dozens of top authors, entrepreneurs, AI researchers and marketing executives. Check out these 10 can’t-miss talks, and visit the full agenda to explore all 40+ sessions and 60+ speakers.

March 25, 2019

What Is Artificial Intelligence in Marketing?

In part one of a new video series Artificial Intelligence in Digital Marketing, Paul Roetzer and HubSpot product manager of machine learning Kevin Walsh, discuss what exactly artificial intelligence is, how it works in our daily lives and more.

March 21, 2019

The AI-Powered Assistant Every Marketer Needs

Lucy, created by Equals 3, works as an AI-powered knowledge management assistant that reads and learns every document and data asset that you feed her—she never leaves, never forgets and becomes smarter every day.

March 21, 2019

What’s Wrong with Marketing Automation Software Today?

What’s wrong with marketing automation software today? It’s largely still manual. But, marketing technology is getting smarter and change is coming, thanks to artificial intelligence.

March 15, 2019

How Should Marketers Get Started with Artificial Intelligence?

How should marketers get started with artificial intelligence today? The short answer is quick-win pilot projects with narrowly defined use cases and high probabilities of success. That’s how you build executive support for the longer term vision and transformation.

March 13, 2019

How Can We Make AI More Approachable for Marketers?

For most marketers, artificial intelligence (AI) can be intimidating and confusing. Our goal at the Institute is to make is approachable and actionable. Here are three ways to get started.

March 5, 2019

This Marketing AI Solution Tells You Exactly How It Makes Recommendations and Predictions

simMachines uses explainable AI to tell you why it makes the predictions and recommendations it does to optimize your marketing activities. Learn more in this exclusive profile.

January 30, 2019

60+ Speakers Scheduled to Present at the Marketing Artificial Intelligence Conference (MAICON)

The Marketing Artificial Intelligence Conference (MAICON) agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio.

January 8, 2019

Funding for AI Sales and Marketing Companies Exceeds $5.2 Billion

If you follow the money, sales and marketing technology is trending toward a much more intelligent future.

December 12, 2018

15 Marketing Artificial Intelligence Conference (MAICON) Speakers You Should Know

We're excited to announce the initial group of 15 amazing speakers who will help us make AI approachable and actionable for marketers at the inaugural Marketing Artificial Intelligence Conference (MAICON).

December 11, 2018

Report: Top 25 Use Cases for Marketing Artificial Intelligence

We asked hundreds of marketing professionals to rate the value of intelligently automating more than 60 uses cases. Here are their top 25.

November 7, 2018

9 Ways to Become a Marketing Artificial Intelligence Pioneer

Learn the 9 essential steps to create a competitive advantage through artificial intelligence.

October 29, 2018

Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open

Marketing Artificial Intelligence Conference (MAICON) registration is now open. Sign up before Dec. 15 to take advantage of early-bird pricing.

October 21, 2018

Call for Speakers: Help Make Artificial Intelligence Approachable and Actionable for Marketers

Do you have an artificial intelligence story to tell? If so, the Marketing Artificial Intelligence Conference (MAICON) call for speakers is now open, and we want to hear from you. The submission deadline is Friday, Dec. 21, 2018.

September 5, 2018

Introducing the Marketing Artificial Intelligence Conference (MAICON)

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON)—an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations.

July 26, 2018

Reduce Cost Per Post-Click Engagement by Up to 80% with AI

AI platform inPowered says it gradually reduces cost per post-click engagement by up to 80% by using machine learning to optimize for time on site. We interviewed the company to learn more.

July 12, 2018

This AI Tool Gets Retail Customers to Buy More—and Get Smarter Over Time

AI platform Bluecore says it increases revenue, sales and marketing ROI by using machine learning to tell what retail customers will buy next. We interviewed the company to learn more.

June 26, 2018

Artificial Intelligence from Blueshift Automates and Personalizes Marketing At Scale

If you need to personalize marketing at scale, check out our exclusive profile on Blueshift, a software platform that uses AI to market one-to-one across channels.

June 21, 2018

How InsideSales.com Uses Artificial Intelligence to Boost Customer Revenue by 30%

Get the inside scoop on InsideSales.com, an AI-powered sales platform, in this exclusive spotlight on the company.

April 12, 2018

GumGum: The AI Solution 70% of Fortune 100 Companies Use

GumGum is using artificial intelligence to reach targeted audiences with in-image advertising for 70% of Fortune 100 companies. GumGum CMO Ben Plomion shares more here.

April 3, 2018

Is Artificial Intelligence in Marketing Overhyped?

The implications of artificial intelligence are all over the news. Is AI for marketing overhyped? You’ll know after answering these three tough questions.

April 2, 2018

Could AI Really Be As Big As Electricity or Fire?

Google’s CEO Sundar Pichai made a bold statement that AI is as impactful as fire or electricity. We wanted to move this statement past hyperbole by answering two questions: How far will AI progress and how impactful will it be?

February 1, 2018

Clarifai Uses Artificial Intelligence to Supercharge Your Visual Marketing and Search

Clarifai uses AI to tell you what’s in images and help you better market visually to customers. Here’s how.

December 12, 2017

Uberflip Uses AI to Recommend Content That Converts

This artificial intelligence tool can help you build more effective content marketing campaigns. Here’s how.

October 19, 2017

Sentient Technologies Built an Autonomous Hedge Fund, Then Applied Its Artificial Intelligence Platform to Marketing

Sentient Technologies uses advanced artificial intelligence to improve the customer experience and increase conversions. Here’s how.

October 17, 2017

Discover, Develop, and Activate Your Content Marketing with Artificial Intelligence from BrightEdge

BrightEdge’s new solution uses artificial intelligence to improve content marketing for Fortune 100 brands. We interviewed BrightEdge to learn how it works.

October 12, 2017

Story by PulsePoint Uses Artificial Intelligence to Distribute and Optimize Content at Scale

Story by PulsePoint uses artificial intelligence to get your content in front of the right people on the right channel—at scale. Learn how in this post.

September 30, 2017

The 5Ps of Marketing Artificial Intelligence

Introducing a new framework to help visualize and organize the marketing AI technology landscape—the 5Ps of Marketing AI.

September 7, 2017

Node Uses Artificial Intelligence (and $16.3 Million in Funding) to Determine Which Prospects You Should Sell to Next

Node is an artificial intelligence company backed by Mark Cuban that is about to kill cold calling. We talked with the company’s CEO to find out how.

September 5, 2017

Klevu Uses Artificial Intelligence to Help Ecommerce Stores Sell More

Klevu is an AI-powered ecommerce search solution that grows revenue for brands. This interview describes how the company does it.

July 27, 2017

Meet the Company That Gets Your Marketing Data Ready for Artificial Intelligence

Alegion helps marketers prepare their data for use with artificial intelligence systems. Here’s how.

July 26, 2017

This Ad Intelligence Tool Uses Machine Learning to Spy on Your Competition’s Digital Ad Strategy

Pathmatics uses machine learning to provide competitive ad intelligence on thousands of brands. We interviewed the company to learn how the solution works.

July 25, 2017

This Startup Provides 5X ROI for Small Businesses Thanks to Intelligent Automation

eRelevance Corporation uses intelligent marketing automation to generate an average of 5X ROI for SMBs. Here’s how.

July 6, 2017

This Personalization Platform Uses Machine Learning to Stop Customer Churn for Gaming Companies

Personalization platform Beehive employs AI to boost customer retention rates and optimize marketing activities.

June 15, 2017

8 Predictions for Artificial Intelligence in Marketing from AI Experts

We asked 8 AI experts about what’s coming next in marketing AI. Their answers provide a look into the future.

June 8, 2017

Machine Learning for Marketers Made Simple with MonkeyLearn

MonkeyLearn uses machine learning to automate marketing workflows. We spoke with the company’s CEO to learn how marketers can leverage this technology.

June 6, 2017

How to Automate, Augment and Accelerate Your Agency with Artificial Intelligence

Artificial intelligence provides agencies with an unprecedented opportunity to deliver more value and increase profitability. Here’s how.

May 18, 2017

Optimize Your Online Marketing Across Channels Using Sitecore's Artificial Intelligence and Machine Learning

Sitecore uses AI and machine learning to optimize online marketing across channels. We spoke with the company to learn how it all works.

April 13, 2017

This Company Uses Artificial Intelligence to Improve Content for Facebook, IBM and Nestle

Acrolinx uses artificial intelligence to improve the content of major brands, including Facebook, IBM and Boeing. Read on to learn how the company does it.

March 23, 2017

Use Machine Learning to Score and Improve Your Content Before Publishing

Atomic Reach uses artificial intelligence to improve your content marketing efforts based on engagement data. We sat down with them to find out how.

March 9, 2017

Skyword Employs Artificial Intelligence to Hyper-Personalize Enterprise Content

Skyword’s artificial intelligence capabilities help global enterprises personalize content for higher engagement and conversions. Here’s how.

February 22, 2017

11 Ways to Make Marketing Automation More Intelligent (and Truly Automated) with AI

Explore 11 marketing tasks that can be intelligently automated using AI-powered technology.

February 2, 2017

Make Marketing More Personalized and Predictive with IBM Watson-Powered Technology

Opentopic uses IBM Watson-powered AI tools to help clients make their marketing personalized and predictive. We interviewed the company to find out how.

January 19, 2017

Predict B2B Customer Behavior with Artificial Intelligence

Predict B2B customer behavior using CaliberMind’s artificial intelligence solution. We find out how in this interview with the company’s CEO.

January 5, 2017

Streamline the Content Marketing Process with Machine Learning

Scripted uses AI to connect businesses with the most qualified freelance writers.

December 29, 2016

Manage Data-Driven Content Marketing at Scale

Curata uses artificial intelligence to curate and distribute the most high-quality content—then measure its impact. We talked to the company's CEO to learn how.

December 6, 2016

Can Artificial Intelligence Automate Marketing Strategy?

Imagine a future in which machines, not marketers, drive marketing strategy.

December 1, 2016

This Machine Learning Technology Displays the Content Most Likely to Engage Prospective Customers

Boomtrain is a machine learning platform that delivers timely, relevant content to consumers. Learn more in our profile with the company.

November 10, 2016

How the Associated Press and the Orlando Magic Write Thousands of Content Pieces in Seconds

Thanks to Automated Insights, companies like the Associated Press (AP) and the Orlando Magic automatically generate countless pieces of content from their data.

November 3, 2016

Automatically Personalize Content Across Channels with Machine Learning and Natural Language Processing

OneSpot personalizes content for individuals at every stage of the buying cycle across digital channels. The key to doing that? Artificial intelligence.

October 26, 2016

Introducing the Marketing Artificial Intelligence Institute

Artificial intelligence is transforming marketing, creating endless opportunities. We're here to help marketers take advantage of them.