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Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

Blog Feature

AI Sales Platform LeadCrunch Finds New B2B Leads for You

By: Paul Roetzer
July 26th, 2021

Artificial intelligence has the ability to analyze lead data, then predict which new audiences will respond best to your marketing and sales efforts. One company, LeadCrunch, is using this type of AI-powered capability to give B2B marketers and salespeople superpowers when it comes to demand generation. We spoke with LeadCrunch CEO, Jonathan Spier, to learn more about this AI-powered solution.

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Blog Feature

How to Scale Brand Interactions with Conversational AI

By: Paul Roetzer
July 11th, 2021

Ada is conversational AI that gives brands the ability to launch advanced no-code chatbots for automatic personalized customer experiences at scale. Using natural language generation (NLG) and natural language processing (NLP), Ada's AI bots help create richer interactions between brands and customers across billions of conversations. We spoke with Ada CEO and cofounder Mike Murchison to learn more about the solution.

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Blog Feature

Machine Learning Made Easy for Marketers with Amazon Personalize

By: Paul Roetzer
June 21st, 2021

Your brand now has the power to build personalization and recommendation engines using the same platform as Amazon.com—with no machine-learning experience required.

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Blog Feature

How to Improve Call Tracking and Analytics with AI

By: Paul Roetzer
June 19th, 2021

Invoca is an artificial intelligence call tracking platform that helps companies maximize the ROI of phone interactions.

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Blog Feature

Turn Google Analytics Data into Actionable Recommendations with AI

By: Paul Roetzer
June 19th, 2021

This post is part of our Spotlight series featuring AI-powered companies and products that marketers can use to drive performance and transform their careers. Marketers glean insights from data and analytics day in and day out. It often requires correctly setup conversion tracking in analytics platforms and heavy reading in terms of data analysis. But at the end of the day, we're answering the baseline web analytics questions, "What insights does the data show? And is what we're doing working?" PaveAI (@paveAI) is an AI platform that uses machine learning with Google Analytics to answer those questions for us. Its machine learning algorithms comb through more than 16 million possible combinations to produce data-driven reports with predictive metrics, predictive analytics, and actionable insights that help Google Analytics users achieve their marketing goals. It's a level of smarter marketing that just isn't possible with traditional analytics. We learned how by talking to Eric Ho, founder of PaveAI.

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Blog Feature

Powerful Advice for Marketers on AI from a Serial Tech Entrepreneur

By: Paul Roetzer
June 15th, 2021

This post is part of our AI Experts Series, which profiles leaders whose insights can help expand your understanding of artificial intelligence and how to apply it to advance your business and career.   Today's spotlight features Zeze Peters, CEO and founder of AI advertising company Beam.city.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.