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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

Blog Feature

How to Use AI for Better Customer Experiences

By: Paul Roetzer
September 18th, 2020

Mindsay is a conversational AI platform that enables businesses to provide better customer experiences with its industry-leading chatbot software.  Their goal is to build instant, personalized customer experiences with AI-powered technologies. And the best part? Users don’t need to be AI experts. Mindsay promises that business users can harness the full power of their natural language processing (NLP) and AI technology without any training.  We spoke with Mindsay Marketing and Acquisition Manager James Eisner to learn more.

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Blog Feature

How To Create Top-Performing Ads With AI

By: Paul Roetzer
September 8th, 2020

Beam.City Inc. is a unified advertising automation platform that uses artificial intelligence to help companies improve paid ad performance on the top social media networks, all in one simple interface. The company promises increased ad performance using automatic learning and can save users hundreds of hours usually spent on research and labor and maximize ROI. Sounds pretty cool, right? We spoke with Beam.City’s Founder and CEO Zeze Peters to learn more.

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Blog Feature

AI Will Unlock the Next Evolution of Humans, Says This Expert

By: Paul Roetzer
August 11th, 2020

This post is part of our AI Experts Series, which profiles leaders whose insights can help expand your understanding of artificial intelligence and how to apply it.   Today's spotlight features a conversation we had with Neil Sahota, United Nations AI Advisor and Chief Innovation Officer for University of California at Irvine, School of Law and Paul Merage School of Business.   

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Blog Feature

What Happens to Marketing When AI Can Write Like Humans?

By: Paul Roetzer
August 10th, 2020

The simplest way to understand artificial intelligence is to think about it as a set of technologies and algorithms that are designed to make machines smart, to give them humanlike capabilities (e.g. vision, hearing, speech, writing, understanding, movement).

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Blog Feature

How to Boost Restaurant Marketing and Sales Performance with AI

By: Paul Roetzer
July 27th, 2020

Marketers for restaurants, dining chains, and hospitality groups have a problem. In an era where consumers expect Netflix-style personalization, how do you understand customer preferences and improve performance in real time at physical store locations and through online ordering? It's a challenge humans can't tackle alone. That's where artificial intelligence comes in. Presto is an AI-powered platform for restaurants that helps marketers improve guest experiences. The company's AI capabilities collect data on transactions, customer segmentation, and customer feedback, then use that data to make actionable recommendations and predictions that increase business. We spoke with Presto founder and CEO Rajat Suri to learn more.

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Blog Feature

We Can't Lose Sight of Humanity in Our Pursuit of AI, Says This Expert

By: Paul Roetzer
July 24th, 2020

This post is part of our AI Experts Series, which profiles leaders whose insights can help expand your understanding of artificial intelligence and how to apply it.   Today's spotlight features a conversation we had with Dr. Joe Sutherland, Director, Head of Data Science for Search Discovery.   

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.