artificial intelligence in marketing

A lot of brands leverage email newsletters to build audience and drive engagement, but most aren't doing this as well as they could. The sad fact is, newsletters are a great marketing tool, but many marketing teams treat them as an afterthought or don't have the time to make a newsletter really drive value for an audience. An AI-powered company hopes to change that. rasa.io is a platform that uses AI to generate personalized "Smart Newsletters." These newsletters increase reader engagement, because they provide content tailored to a subscriber's individual preferences. And the data generated by these newsletters allows brands to better understand what readers want. We spoke with Jared Loftus, Chief Revenue Office at rasa.io, to learn more.

Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions.

Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions.

There is a monumental shift happening in marketing that is being accelerated by AI. Consumers are demanding greater personalization, technology is getting smarter, career paths are evolving, and brands are facing mounting challenges to transform.

Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions.

Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions.