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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

Blog Feature

HubSpot's AI Product Lead Looks at the Future of Machine Learning

By: Paul Roetzer
November 10th, 2020

This post is part of our AI Experts Series, which profiles leaders whose insights can help expand your understanding of artificial intelligence and how to apply it.   Today's spotlight features Kevin Walsh, Group Product Manager, Artificial intelligence at HubSpot. 

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Blog Feature

Discover How to Use AI for Automotive Marketing

By: Paul Roetzer
November 2nd, 2020

Pulsar AI is an AI-powered conversational platform that engages with online users to increase sales, customer satisfaction and marketing ROI. Using natural language processing, Pulsar AI communicates back and forth with online website visitors to answer questions and drive leads to convert on websites.  Dedicated to the auto industry, Pulsar AI works with dealerships to efficiently and automatically answer customer questions about vehicle features, history, monthly incentives, personalized offers and more. We spoke with Pulsar AI’s Head of Marketing Nina Kacharava to learn more.

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Blog Feature

4 Important Things Marketers Must Know About Artificial Intelligence

By: Paul Roetzer
November 2nd, 2020

We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers. Since our launch in late 2016, we’ve profiled dozens of marketing AI solutions providers and discussed how marketers can begin using AI to drive productivity, personalization and performance. 

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Blog Feature

How to Measure and Improve Content Quality Using AI

By: Paul Roetzer
October 26th, 2020

Time to evaluate your content marketing efforts. Which topics outperform the rest in terms of traffic to your website? Is content marketing actually moving the needle on thought leadership? And are there gaps in competitive content you can leverage?

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Blog Feature

How to Make Marketing Smarter with HubSpot + AI

By: Paul Roetzer
October 22nd, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries.

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Blog Feature

This Marketing Tool Uses AI to Create Copy That Converts

By: Paul Roetzer
October 12th, 2020

What if you had a copywriter and a data scientist on staff for each and every individual in your audience? That's the promise of Persado, a marketing platform that uses AI to create language designed to resonate most with any audience, segment, or individual.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.