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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

Get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

Blog Feature

The One Thing Holding Marketers Back from AI Adoption

By: Paul Roetzer
February 15th, 2021

Artificial intelligence is forecasted to have trillions of dollars of annual impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it to their marketing. New research from Marketing AI Institute and Drift uncovers why.

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Blog Feature

How to Automatically Create Facebook Ads with AI

By: Paul Roetzer
February 9th, 2021

Pencil is an AI-powered tool that generates Facebook ads automatically using your brand assets and creative assets. Pencil both generates creative and uses prediction to improve advertising performance. We spoke with Pencil co-founder and CEO Will Hanschell to learn more about how this marketing AI solution works.

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Blog Feature

New Report Shows Marketers Lack the Education, Training to Effectively Adopt Artificial Intelligence

By: Paul Roetzer
February 2nd, 2021

The majority of marketers know artificial intelligence is essential to their success this year. But, lack of education and training is holding the industry back, with 70 percent of respondents identifying it as a barrier to adoption of AI in their marketing. This is just one of the key findings from the 2021 State of Marketing AI Report, released by Drift and Marketing AI Institute. 

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Blog Feature

New Podcast Will Feature Conversations with Marketing AI Experts

By: Paul Roetzer
January 13th, 2021

The Institute is launching The Marketing AI Show, the podcast that helps businesses grow smarter by making artificial intelligence approachable and actionable.

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Blog Feature

6 Experts Reveal How to Get Started with AI

By: Paul Roetzer
January 5th, 2021

We interviewed six experts at top marketing artificial intelligence companies to get their best advice for marketers getting started with AI. Here’s what they shared.

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Blog Feature

How to Gather Market and Competitive Intelligence with AI

By: Paul Roetzer
January 5th, 2021

Contify uses artificial intelligence to provide brands with market and competitive intelligence. Using the solution's AI-powered insights, marketing, sales and product teams can track information on their competitors, customers and industry segments, then use those insights to deliver personalized engagement, increase sales and launch world-class products. We spoke with Shilpa Tandon, Marketing Manager at Contify, to learn how this marketing AI solution works.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.