artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

Blog Feature

Sentient Technologies Built an Autonomous Hedge Fund, Then Applied Its Artificial Intelligence Platform to Marketing

By: Paul Roetzer
October 19th, 2017

Sentient Technologies is an AI company that got its start using artificial intelligence and machine learning to automatically manage a hedge fund’s market positions. Since then, it’s developed a number of AI solutions, including two systems to boost conversions and improve customer experiences in digital commerce. Along the way, the company has raised more than $172 million to make the worlds of marketing, finance, and healthcare (among others) more artificially intelligent. We spoke with Sentient’s Director of Marketing Jeremy Miller (LinkedIn) to learn more about how the company is helping marketers use AI to achieve their business goals.

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Discover, Develop, and Activate Your Content Marketing with Artificial Intelligence from BrightEdge

By: Paul Roetzer
October 17th, 2017

BrightEdge has more than 1,500 customers—including more than 50% of the Fortune 100—who trust the company to deliver content marketing and SEO solutions. Now, the company offers an AI-powered product that integrates directly with its existing platform. BrightEdge Content uses artificial intelligence to help marketers build content strategy, score and optimize content, and activate that content across various online channels. We spoke with BrightEdge CTO and cofounder Lemuel Park (LinkedIn) to learn how the solution delivers superior results for marketers using AI.

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Blog Feature

Story by PulsePoint Uses Artificial Intelligence to Distribute and Optimize Content at Scale

By: Paul Roetzer
October 12th, 2017

Creating content in today’s marketing landscape is only half the battle. Marketers must also distribute that content effectively to the right audiences. PulsePoint provides programmatic ad technology that streamlines and optimizes ad distribution across channels. Story by PulsePoint does the same thing for content marketing across social, native, and content discovery channels. The tool helps marketers distribute their content to the right audiences on the right channel, then optimize content campaigns in real-time to eliminate under-performing assets. We interviewed Andrew Stark (LinkedIn), SVP of content at the company, to learn more about how Story by PulsePoint is creating value for content marketers.

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CONCURED Uses Deep Learning Artificial Intelligence to Score and Improve Your Content Marketing

By: Paul Roetzer
October 10th, 2017

Enterprise content marketers share a few common problems. They don’t know how their content performance compares to competitors or their industry. They often don’t have a complete picture of the content they have available. And they need help figuring out what content their audience truly desires. All three problems have solutions thanks to artificial intelligence tool CONCURED. The solution uses natural language processing and deep learning to score and improve content marketing for enterprises. It can identify content gaps, conduct automated content audits, and recommend high-performance content topics. We spoke with CONCURED CEO Tom Salvat (LinkedIn) to learn how the solution works.

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Seventh Sense Uses Artificial Intelligence to Optimize Email Send Times and Drive Engagement

By: Paul Roetzer
October 5th, 2017

Every marketer and salesperson has a problem in common: how do you make sure your marketing or sales email rises above the flood of communications hitting a person’s inbox each and every day?

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Blog Feature

The 5Ps of Marketing Artificial Intelligence

By: Paul Roetzer
September 20th, 2017

“Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?” These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. I’d had a growing fascination with artificial intelligence since IBM Watson won on Jeopardy! in 2011. I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. It was only a matter of time. “Some algorithms’ roots trace to the field of artificial intelligence. They may not be intelligent and self-aware like Hal 9000 (Heuristically programmed ALgorithmic computer), the machine from the movie 2001: A Space Odyssey (1968), but algorithms can evolve. They observe, experiment, and learn—all independently of their human creators. Using advanced computer science techniques such as machine learning and neural networking, algorithms can even create new and improved algorithms based on observed results.” — Christopher Steiner, Automated This (Penguin Group, 2012)

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