artificial intelligence in marketing

Meera.ai is a conversational AI platform that helps brands engage with consumers at every stage of the buyer journey. The solution can interact empathetically with prospects and customers, automatically contact leads, and create one-to-one personalized experiences for each site visitor. We spoke with Meera.ai CEO and founder Vivek Zaveri to learn more.

This post is part of our AI Experts Series, which profiles leaders whose insights can help expand your understanding of artificial intelligence and how to apply it to advance your business and career.   Today's spotlight features Rashed Haq, Global Head of AI and Data at Publicis Sapient.   

Albert is an AI-powered platform that automatically runs and optimizes paid advertising campaigns. The solution works with advertising across Google, Facebook, Instagram, YouTube, and Bing. And it's used by brands and agencies to automatically allocate budget, improve campaign performance, and discover new opportunities. We talked to Albert CEO and founder Or Shani to learn more.

You want to improve your marketing results. Pattern89 can help. The company's AI-powered solution uses proprietary content algorithms to predict which content, advertising, and emails will perform best — by analyzing up to 2,900 dimensions of content with computer vision and natural language processing (NLP). The outcome?  You save time and money on marketing, while improving performance across campaigns. We spoke with Pattern89 CEO and founder R.J. Taylor to learn more.

Drift is a conversational marketing and sales platform with $107 million in funding. The company streamlines how marketing and sales happen using conversations across chat, email, and video. Artificial intelligence is a key ingredient in the company's solutions. Drift Automation uses AI to mine past conversations with buyers, so your on-site chatbots can answer buyer questions. Machine learning also helps these bots automatically qualify leads 24/7. That means marketers and sales pros free themselves up to pursue higher-value tasks. We spoke with Jeff Orkin, Ph.D., head of the Drift AI Lab, to learn more about how the company uses AI.

Zoovu's AI-powered conversational search platform uses natural language processing (NLG) to drive sales conversations between ecommerce companies and their customers. The company's AI not only engages with customers, but also learns their behaviors and preferences. That's why Zoovu has been used by companies like Amazon, Microsoft, and Samsung to sell more online. We caught up with Zoovu's marketing director, Ana Sides, to learn more