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artificial intelligence in marketing

Marketing Artificial Intelligence Institute

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Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

Blog Feature

Now Open: Marketing Artificial Intelligence Conference (MAICON) Call for Speakers

By: Paul Roetzer
August 15th, 2019

The Marketing Artificial Intelligence Conference (MAICON) is returning to the Huntington Convention Center of Cleveland, July 14 - 16, 2020, and we’re seeking authors, entrepreneurs, educators, practitioners and experts to fill our agenda. 

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Blog Feature

JUST ANNOUNCED: Marketing Artificial Intelligence Conference (MAICON) 2020 To Be Held in Cleveland, July 14 - 16

By: Paul Roetzer
July 18th, 2019

The Marketing Artificial Intelligence Conference (MAICON), which drew 300 professionals from 28 states and 12 countries in its inaugural year, returns to the Huntington Convention Center of Cleveland, July 14 - 16, 2020! 

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Blog Feature

The Future is Marketer + Machine [MAICON 2019 Opening Video]

By: Paul Roetzer
July 17th, 2019

“AI is probably the most important thing humanity has ever worked on. I think of it as something more profound than electricity or fire.” — Sundar Pichai, Google CEO

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This AI Tool Automatically Turns Blogs, Videos, and Podcasts Into Social Media Posts

By: Paul Roetzer
June 26th, 2019

Lately is an AI-powered social media marketing platform that helps marketers scale their publishing and reach. The company's AI uses your historical social media data to learn what works and what to post next. As a result, the company claims Lately can dramatically boost productivity, reduce social media costs and content creation time, and increase reach. We caught up with Kate Bradley Chernis, CEO at Lately, to get the full story.

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Blog Feature

Microsoft, Machine Learning, Marketing and . . . Whisky? 🥃

By: Paul Roetzer
June 18th, 2019

Can artificial intelligence create the perfect whisky?

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Blog Feature

HubSpot Uses AI to Make Contact and Company Deduplication Simple

By: Paul Roetzer
June 18th, 2019

Machine learning takes time-intensive, data-driven tasks and makes them more efficient. Plus, the models continually improve at making predictions through more data and user input.  

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