artificial intelligence in marketing

CliClap is a marketing solution that uses artificial intelligence to predict when website visitors are most likely to convert. It then presents them with relevant conversion-focused content at that time to generate and qualify leads in a more user-friendly way. The result? More pageviews, time on page and, most importantly, leads. Consider us intrigued. We spoke to CliClap CEO Yonatan Snir (@yonatan_snir) about how the tool creates value for marketers and sales professionals.

Meet Lucy: The AI-powered teammate you didn't know you needed. Lucy is the product of Equals 3, an AI startup founded in 2015 with $7 million in funding. She leverages the computing power of IBM’s Watson to research, segment, and plan for her human marketing counterparts.   We talked with Equals 3 managing partner Scott Litman (LinkedIn) and chief product officer Rahul Singhal (LinkedIn) to uncover all that Lucy can do.   In a single sentence or statement, describe Equals 3.   Equals 3 is the creator of Lucy, the AI-powered assistant to the marketing professional. Lucy addresses common challenges across research, audience persona modeling, and media planning allowing her human companion to tackle projects that require large amounts of data and get more done in dramatically less time.

Computer vision company, GumGum, is using artificial intelligence to unlock the value of every online image. They work with 70% of Fortune 100 companies, such as L’Oreal, Disney, and Sprint, to reach targeted audiences in native and non-intrusive ways.

Drift is a conversational marketing and sales platform with $107 million in funding. The four-year-old company is streamlining how meetings are booked and conversations are started. Drift uses artificial intelligence to turn website traffic into qualified leads. All you have to do is install their chatbot on your website to get started. Their competitive advantage? Connecting with sales-qualified leads in real-time, 24 hours a day, 7 days a week. We spoke with Drift marketing manager Daniel Murphy (LinkedIn) to learn how the platform uses AI to deliver exceptional results for marketers and sales professionals.

Artificial intelligence is a buzzword being used everywhere these days. With AI’s popularity comes a ton of hype. Companies say it’s going to transform their work. People say it’s going to transform lives. Plenty of folks actively worry that AI will automate away good jobs, create massive inequality and/or become too powerful for its own good. How much of this is legit and how much is hype? That’s a big, complex question. To start answering it, we thought we’d look at AI in our industry—marketing. Here are three tough questions we can ask to determine if AI in marketing is the real deal or just another buzzword.

Google’s CEO Sundar Pichai made a statement about AI that still has everyone talking. In case you haven't heard it: “AI is probably the most important thing humanity has ever worked on. I think of it as something more profound than electricity or fire.” To get behind this statement 100%, you need to answer two questions. One, does AI really have the potential to progress that far? Two, will it really be that impactful if it does? After all, fire and electricity are kind of a big deal.