Tech Product Expert Offers Actionable Advice on Marketing AI
AI + You
In a single sentence or statement, tell us what you do.
How do you define AI? (Or, what’s your favorite definition of AI?)
Sundar Pichai, Google’s CEO, has stated that, “AI is probably the most profound thing humanity has ever worked on.” Do you agree? Why, or why not?
How did you get started in AI?
"Artificial intelligence means a system able to act and adapt to its work."
What’s your favorite example of AI in your daily life that most consumers take for granted, or don't even realize is made possible by AI?
What excites you most about AI?
What worries you most about AI? How could it go wrong?
What do you think is the biggest misconception about AI?
What skill or trait do you believe has the greatest chance to remain uniquely human for the foreseeable future?
What is a recent advance in AI that blew your mind?
"Like any technology, [AI] is as good as its creator's intentions."
If you were entering college, knowing what you know now, what would you study?
Marketing + AI
What advice would you give to marketers looking to pilot AI in their organizations?
What is the biggest challenge marketers should plan for as they scale AI?
What question(s) would you advise marketers ask vendors who claim to have AI-powered technology?
What percentage of marketing tasks will be intelligently automated to some degree in the next five years?
- 1 – 10%
- 11 – 25%
- 26 – 50%
- 51 – 75%
- 76 – 99%
Which three marketing categories will experience the greatest disruption from intelligent automation in the next five years?
- Account-Based Marketing
- Content Marketing
- Customer Service
- Data Management
- Email Marketing
- Public Relations
- Search Engine Optimization (SEO)
- Social Media Marketing
What’s one marketing job you see AI fully automating and eliminating in the next five years?
What can marketers do to ensure the ethical use of AI in their marketing?
How can brands achieve personalization without invading privacy?
The use of AI and first-party data (instead of third-party) will help you create better content and personalized experiences based on language and context.
What resource(s) would you recommend to marketers who want to understand and apply AI?
Voice assistant you use the most?
- Google Assistant
- Don’t use voice assistants
More valuable in 10 years?
- Liberal arts degree
- Computer science degree
First publicly traded TECHNOLOGY company to reach $3 trillion market cap?
Preferred cloud for building AI solutions?
- Amazon Web Services (AWS)
- Google Cloud
- Microsoft Azure
- Don’t use or prefer any of them
Best guess, how long until we achieve artificial general intelligence (AGI)?
- 1 – 5 years
- 6 – 10 years
- 11 – 20 years
- 21 – 50 years
- 51+ years
Net effect over the next decade?
- More jobs eliminated by AI
- More jobs created by AI
- AI won’t have a meaningful impact on jobs
Favorite AI movie?
Favorite AI book?
Do Androids Dream of Electric Sheep? by Philip K. Dick.
Any final thoughts on AI for our readers?
About Paul Roetzer
Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.