If you write content, AI can help you do it.
OthersideAI is a creator of AI technology that helps businesses communicate.
The company's first product, HyperWrite, uses AI to write content for you, creating full sentences and paragraphs on any topic.
HyperWrite has many use cases for marketers who create content. It can be used to augment writing and research. It can also be used to create entire blog posts. (In fact, we used HyperWrite to write a 650-word blog post.)
We spoke to Jason Kuperberg and Matt Shumer, founders of OthersideAI, to learn more about how HyperWrite works.
In a single sentence or statement, describe HyperWrite.
OthersideAI is creating technology to help the world communicate more effectively. Our first product, HyperWrite, is your personal AI writing assistant, enabling you to write anything faster and more effectively.
How does HyperWrite use artificial intelligence in its products?
HyperWrite uses the world’s most advanced natural language processing technology to generate completely original content suggestions for our users. We use a variety of AI models that help users write faster and express themselves more clearly.
What are the primary marketing use cases for your AI-powered solutions?
HyperWrite is your partner for all writing-related needs.
Whether you are suffering from writer's block, or just want to see how our AI would write your website copy or blog post, HyperWrite can help.
Simply give HyperWrite some background information and share your writing goals, and HyperWrite can offer suggestions for sentences and paragraphs, provide ways to rewrite your sentences to make them sound better, and it can even suggest words and phrases for you to use while you’re writing.
What makes your AI-powered solution smarter than traditional approaches and products?
We are focused on building intuitive interfaces that allow anyone to harness powerful AI in their writing.
Our design emphasizes the partnership between human and AI, allowing the strengths of each to shine.
This enables you to utilize the greatest technology available without losing the human touch, while saving significant time.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
Who are your ideal customers in terms of company size and industries?
We have the opportunity to help writers, bloggers, marketers, and people who just love to write.
HyperWrite is the first tool of its kind, and we are already seeing a lot of early adopters using it to improve their communications and increase their productivity.
One of the markets that seems to really love HyperWrite is independent, freelance marketers, though we do have customers in numerous industries. The tool is flexible—it can write about nearly any topic, so most marketers will find value in HyperWrite.
What do you see as the limitations of AI as it exists today?
Artificial intelligence, as it exists today, has limitations that prevent it from being as effective as it could be.
These limitations include a lack of factuality, as well as issues which arise from models trained on data that may not be the most up-to-date.
To combat these issues, HyperWrite encourages users to their own input notes and facts, which are used to generate more relevant and factually accurate text.
What do you see as the future potential of AI in marketing?
Marketers will use AI to increase their productivity and effectiveness, enabling them to do more with less. We see a future in which marketers not only use AI, but they partner with it for an even greater impact. Together we can do so much more than we ever could by ourselves.
Any other thoughts on AI in marketing, or advice for marketers who are just getting started with AI?
One of the great things about HyperWrite is that you can see how it works within minutes. All you have to do is sign up for a free trial and you’ll have a full understanding of whether or not HyperWrite can help you. Just try it out—we even used HyperWrite to write this!
Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).