If you need any type of voiceover for your marketing collateral, AI can help.
Resemble AI uses artificial intelligence to create human-like voice models based on a subject's voice.
Those AI-powered voiceovers can then be used to narrate everything from advertisements to videos.
We spoke with Fawad Ahmed, Growth Manager at Resemble AI, to learn how this AI-powered marketing solution works.
In a single sentence or statement, describe Resemble AI.
Whether it's transferring a voice into dozens of other languages, creating thousands of dynamic, personalized messages from celebrities, or creating unique real-time conversational agents, Resemble AI is changing how content is created.
How does Resemble AI use artificial intelligence in its products?
Resemble AI uses artificial intelligence to clone and create a high-quality AI voice model of the subject’s voice.
Other capabilities include translating the voice to another language while maintaining the subject’s voice characteristics. Speech-to-speech is also possible where a donor input can be used to add a particular style to the AI voice.
What are the primary marketing use cases for your AI-powered solutions?
Use cases include:
- Saving voice actors the time and expense of traveling to studios
- Solving for voice changes that occur naturally from maturity and aging
- Help customer service teams and other companies address the need for language translation quickly and cost-effectively
- Keeping up with new gaming releases, so the audio stays relevant
- Creating voices for virtual avatars and NFTs
You can find a full list of use cases here.
What makes your AI-powered solution smarter than traditional approaches and products?
The scale at which Resemble AI’s solutions can operate greatly assists in saving time while recording numerous audio messages or when editing audio.
In fact, Resemble AI can not only help with scale but with something that’s not possible when working with talents, such as having their voice speak a language they don’t speak natively. Resemble AI also has a strong ethics policy with regard to having consent from voice owners as well as making tools available to detect synthetic speech.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
Resemble AI has very minimal requirements to get a great sounding voice right out of the box. Most recently, we worked with Netflix on The Andy Warhol Diaries where we used just three minutes of old recordings to create an AI voice. On our website, you can create your own AI voice for free by just recording 25 sentences.
Who are your ideal customers in terms of company size and industries?
Our ideal customers range across industries from film makers working on big budget documentaries to contact centers using custom AI voices. Anywhere audio is used can be helped via AI voices from Resemble AI. More of our customers can be found here.
What do you see as the limitations of AI as it exists today?
The rate of AI advances has grown exponentially in the last few years. Some of the AI limitations with AI voices was the latency of live voice morphing where you can have your voice sound like another by just speaking into a microphone. Recent advances by Resemble AI’s team, however, are soon to make that a reality.
What do you see as the future potential of AI in marketing?
AI allows marketers to operate at a scale which was unprecedented previously. For example, if a marketer wanted to send a personalized audio message to a list of 100,000 customers, recording those one at a time would be near impossible. With AI and AI voices from Resemble AI, all those personalized voice messages can be sent in an instant.
Any other thoughts on AI in marketing, or advice for marketers who are just getting started with AI?
This is a very exciting and growing field where you get to experiment with a lot of unique use cases that weren’t possible before as a limitation of technology. Learning and testing the tools in the generative AI space is a great way to experiment with AI and learning what’s possible.
Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).