Today, we’re introducing Piloting AI for Marketers, a series of 17 on-demand courses designed as a step-by-step learning journey for marketers and business leaders to increase productivity and performance with artificial intelligence.
These courses are backed by our 10+ years of work researching AI and applying it in real-world businesses. They contain 100+ unique use cases for AI in marketing and 70+ AI vendors we've discovered through thousands of hours of research. And they come with a set of proprietary frameworks and templates we've developed that you can't get anywhere else.
As we were putting the finishing touches on the courses in early December 2022, the rate of change in the AI world accelerated once again with the introduction of OpenAI’s ChatGPT.
According to OpenAI CEO Sam Altman, there were more than 1 million ChatGPT users after the first four days. And judging by my social media feeds, LOTS of marketers and business leaders are exploring the technology.
ChatGPT is just one example of generative AI technologies that took the marketing world and creative realm by storm in 2022, giving you the power to generate images, content, videos, product designs, and more with simple text prompts.
But, that’s only the beginning of what AI will enable for marketers in 2023 and beyond.
Now is the time to develop a deeper understanding of what AI is, how it works, and what it is capable of doing. And Piloting AI for Marketers was created to do exactly that.
What's Included in the Piloting AI for Marketers Series?
The Piloting AI for Marketers series includes 17 new on-demand courses (7+ hours of learning), dozens of AI use cases and vendors, a collection of templates, course quizzes, a final exam, and a Professional Certificate upon completion.
The series, which is taught by Marketing AI Institute’s CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, also includes an exclusive inside look at the Institute’s AI tech stack and roadmap.
In the end, you’ll:
- Learn how to advance your career and transform your business with AI.
- Explore 100+ use cases for AI in marketing—and learn how to identify and prioritize your own use cases.
- Discover 70+ AI vendors across different marketing categories that you can begin piloting today.
Why Piloting AI for Marketers? Why Now?
In November 2021, we announced that we were setting out on an educational journey to introduce AI to one million marketers by the end of 2026.
Because AI is about to disrupt the marketing industry as we know it—and most marketers aren't ready for the changes coming.
In the year since we shared the One Million Marketer Challenge, 260,000+ users have visited the Marketing AI Institute site, our community has grown to 35,000+ contacts, 5,500+ people have registered for our free Intro to AI for Marketers class, and thousands more have listened to the Marketing AI Show podcast and read the Marketing Artificial Intelligence book.
Still a long way from one million, but it’s a start.
I'm hopeful this Piloting AI for Marketers series can play a small part in moving the industry forward, and helping you find your place in it.
There are so many unknowns ahead, and we need more marketers and business leaders who are ready to lead the change in their organizations, and across our industry.
As an entrepreneur and content creator, there is always that fear that you put all this work into something, and no one registers.
But I've learned throughout my career that you have to be willing to take risks for things you believe matter.
And I think now, more than ever, we need to accelerate understanding of AI at a much deeper level. There's a greater urgency to affect change, and I hope this series can help.
So come along on a learning journey, and let’s discover together what it means to be a next-gen marketer.
Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).