We would have been live at the Marketing Artificial Intelligence Conference (MAICON) right now (it was scheduled for July 14 - 16). And while I miss the experience of the in-person event, and the energy of networking and learning with hundreds of motivated marketers, plans changed.
When we knew back in early March that we had to cancel this year’s event, we quickly decided that, rather than doing a one-time virtual event, we’d invest all our resources in building an online community that could sustain and grow year round.
And so, today, we're officially launching AI Academy for Marketers, an online education platform to help marketers understand, pilot and scale AI.
Years of planning, months of production, a tireless commitment from the PR 20/20 team (my marketing agency), and incredible contributions from dozens of marketing + AI experts have made this possible.
Our mission at Marketing AI Institute has always been to make AI approachable and actionable, and now we've made it accessible to marketers around the world through on-demand education.
“As big as PCs were an impact, as big as the internet was, AI is just going to dwarf it. And if you don’t understand it, you’re going to fall behind.” — Mark Cuban, investor, Shark Tank host and owner of the Dallas Mavericks (source)
The dozens of courses and certifications that are now available are just the beginning of what we hope will be a catalyst to broader understanding of AI within the industry, and a shared focus on making marketing more intelligent, and more human.
About AI Academy for Marketers
AI Academy for Marketers is designed for marketing professionals and students at all levels, and largely caters to non-technical audiences, meaning members do not need backgrounds in analytics, data science or programming to understand and apply what they learn.
The courses are complemented by additional exclusive content, including: live monthly Ask Me Anything sessions with Instructors, the Answering AI series of quick-take videos that provide simple answers to common AI questions, keynote presentations from the Marketing AI Conference (MAICON), and AI Tech Showcase product demos from leading AI-powered vendors.
New content will be regularly added to the platform, and all members get access to a private online community Slack group to foster collaboration and knowledge sharing with their peers.
Annual membership to the Academy is $999. Team licenses are available at $499 per member for groups of five or more, and discounts are offered for students, educators and non-profits.
Check out the Academy announcement post for an in-depth overview, or visit the Academy homepage to learn more.
I hope you’ll join us in the Academy! Register today!
Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).