Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions.
Today’s Question: How can marketers use artificial intelligence?
I recently recorded a five-part Artificial Intelligence in Digital Marketing series with Kevin Walsh, product manager of machine learning at HubSpot, for HubSpot Academy’s YouTube channel.
Episode 2, How can marketers use artificial intelligence?, went live this week. In this episode, Kevin and I discuss:
What are the reasons marketers should consider AI?
How does HubSpot think about AI in its platform?
What can marketers learn about AI from using Gmail?
Check out the full video below and be sure to subscribe to HubSpot Academy to be notified when the next episodes go live over the coming month.
Here’s a snapshot of the upcoming episodes:
Episode 3: Will artificial intelligence take my marketing job?
Episode 4: What are the ethical concerns of artificial intelligence in marketing?
Episode 5: How can marketers get started with artificial intelligence?
Have an AI question you want answered in an upcoming newsletter editorial? Submit your questions and feedback to email@example.com.
Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).