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How Can Marketers Get Started With Artificial Intelligence?
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By: Paul Roetzer

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April 23rd, 2019

How Can Marketers Get Started With Artificial Intelligence?

Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions.

Today’s Question: How can marketers get started with artificial intelligence?

In the final episode of HubSpot Academy’s five-part Artificial Intelligence in Digital Marketing series, Kevin Walsh, product manager of machine learning at HubSpot, and I talk about getting started with AI. We cover:

  • How should marketers prioritize use cases?
  • What are obstacles to watch for when piloting AI?
  • What resources are helpful to learn AI?


You can check out the full video below, and now you binge watch all five episodes on demand!



Have an AI question you want answered in an upcoming newsletter editorial? Submit your questions and feedback to marketing.ai@pr2020.com.

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About Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

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