<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2006193252832260&amp;ev=PageView&amp;noscript=1">

1 Min Read

What Is Artificial Intelligence in Marketing?

Featured Image

Wondering how to get started with AI? Take our on-demand Piloting AI for Marketers Series.

Learn More

Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions.

Today’s Question: What is artificial intelligence in marketing?

I recently recorded a five-part Artificial Intelligence in Digital Marketing series with Kevin Walsh, product manager of machine learning at HubSpot, for HubSpot Academy’s YouTube channel.


Episode 1, What is artificial intelligence in marketing?, went live this week. In this episode, Kevin and I discuss:


  • How would you define artificial intelligence and machine learning?

  • What are some examples of AI at work in our daily lives?

  • What is the role and state of AI in marketing, sales and service technology today?


You can check out the full video below, and be sure to subscribe to HubSpot Academy to be notified when the next episodes go live over the coming month.

Here’s a snapshot of the upcoming episodes:


  • Episode 2: How can marketers use artificial intelligence?

  • Episode 3: Will artificial intelligence take my marketing job?

  • Episode 4: What are the ethical concerns of artificial intelligence in marketing?

  • Episode 5: How can marketers get started with artificial intelligence?


Have an AI question you want answered in an upcoming newsletter editorial? Submit your questions and feedback to marketing.ai@pr2020.com.

Related Posts

The Future is Marketer + Machine [MAICON 2019 Opening Video]

Paul Roetzer | July 17, 2019

Artificial intelligence has the power to transform our businesses and our careers. See more in this video from the 2019 Marketing Artificial Intelligence Conference.

Call for Speakers: Help Make Artificial Intelligence Approachable and Actionable for Marketers

Paul Roetzer | October 21, 2018

Do you have an artificial intelligence story to tell? If so, the Marketing Artificial Intelligence Conference (MAICON) call for speakers is now open, and we want to hear from you. The submission deadline is Friday, Dec. 21, 2018.

Will Artificial Intelligence Take My Marketing Job?

Paul Roetzer | April 8, 2019

Will artificial intelligence take your marketing job? The answer may surprise you.