Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions.
Today’s Question: Will artificial intelligence take my marketing job?
A story about the opportunity and uncertainty AI presents to the marketing industry at large, and individual careers in particular, as intelligent automation alters the knowledge and skill sets needed to succeed.
The number one question I get when giving AI presentations is, “Will it take our jobs?”
I tend to focus on what I believe will be the net positive effect of AI, a symbiotic relationship between humans and machines. The machines will do all the data-driven, time-intensive work most humans find unfulfilling, while the humans spend their days being strategic, creative, empathetic, and, well, happier.
But, the reality is, I have no idea what comes next. No one does.
I do know that the change is accelerating. While most marketers chalk AI up to the next overhyped technology, the unforgiving truth is that THIS technology transformation will be very different than anything that’s come before.
For more on this topic, check out Episode 3 of the HubSpot Academy Artificial Intelligence in Digital Marketing series below. In this video, Kevin Walsh, product manager of machine learning at HubSpot, and I discuss:
- What jobs and career paths are at risk?
- What are the limitations of AI?
- What skills will be valued, and remain uniquely human, in the future?
And be sure to subscribe to HubSpot Academy to be notified when the next episodes go live:
- (4-11-19) Episode 4: What are the ethical concerns of artificial intelligence in marketing?
- (4-18-19) Episode 5: How can marketers get started with artificial intelligence?
Have an AI question you want answered in an upcoming newsletter editorial? Submit your questions and feedback to email@example.com.
Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).