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Discover How to Use AI for Automotive Marketing
Blog Feature

By: Paul Roetzer

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November 2nd, 2020

Discover How to Use AI for Automotive Marketing

Pulsar AI is an AI-powered conversational platform that engages with online users to increase sales, customer satisfaction and marketing ROI. Using natural language processing, Pulsar AI communicates back and forth with online website visitors to answer questions and drive leads to convert on websites. 

Dedicated to the auto industry, Pulsar AI works with dealerships to efficiently and automatically answer customer questions about vehicle features, history, monthly incentives, personalized offers and more.

We spoke with Pulsar AI’s Head of Marketing Nina Kacharava to learn more.

In a single sentence or statement, describe your company.

Pulsar AI is the leading conversational AI tool that automates customer communication for car dealerships. Pulsar AI replies with tailored answers to everything that customers ask and drives conversations to schedule appointments.

How does your company use artificial intelligence in its products?

Our conversational bot uses artificial intelligence to engage with customers on auto dealers’ websites.

What are the primary marketing use cases for your AI-powered solutions?

Pulsar AI is primarily used as a virtual Business Development Center for auto dealers.

What makes your AI-powered solution smarter than traditional approaches and products?

Our conversational AI for auto dealers helps schedule appointments with no human involvement. Pulsar AI prides itself on fast replies, and providing relevant and helpful replies. 

Pulsar AI detects when a conversation needs human sales expertise and hands over the lead to a sales representative. Our vision is to assist the sales representatives at the dealership with the tedious tasks that conversational AI is designed for. 

Pulsar AI answers everything that customers ask within seconds, including inventory questions, both via email and SMS, and drives conversations to goals such as scheduling appointments, calls or test drives. 

The software is fully configurable according to the dealer preferences, including editing answers. It directly schedules appointments into the dealers’ CRM, updates leads and notifies the sales team. 

It takes an average of six follow-up messages to engage a customer, but Pulsar AI does it for every lead regardless of the volume. The best part is that there are no changes in the current dealership sales process required. Pulsar AI blends seamlessly into the current sales process. 

Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)

No.

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Who are your ideal customers in terms of company size and industries?

Auto dealerships.

What do you see as the future potential of AI in marketing?

I believe AI has the potential to fully automate marketing.

Any other thoughts on AI in marketing, or advice for marketers who are just starting with AI?

Always be alert of what is trending. AI is developing so fast, the moment you pause you might miss something.

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About Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.

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Disclosure: Marketing AI Institute writes about and recommends AI-powered marketing and sales technology. In all cases, content and recommendations are independent and objective. In some cases, Marketing AI Institute may have business relationships with companies mentioned, which may include financial compensation, affiliate compensation, or payment in kind for products or services. View a list of Institute partners here and MAICON sponsors here.