Want to create an entire marketing campaign in minutes? AI can help.
Contentware uses AI to generate campaign content, and get campaigns up and running fast.
It's perfect for understaffed marketing departments that need to create promotional and lead generation content quickly.
We spoke with Tom Pines, CRO and Co-Founder at Contentware, to learn more about this AI-powered solution.
In a single sentence or statement, describe Contentware.
Using AI and your landing page, Contentware auto-generates an entire marketing campaign...in minutes.
How does Contentware use artificial intelligence in its products?
Contentware uses AI to generate campaign content, to gather and summarize content, and to train proprietary algorithms.
What are the primary marketing use cases for your AI-powered solutions?
Understaffed marketing department that needs to produce promotional content for events like conferences and webinars, and lead gen assets like, white papers, articles, podcasts, and more.
What makes your AI-powered solution smarter than traditional approaches and products?
What makes our approach smarter than the traditional approach is that with ours, you don't need the traditional approach. Contentware automates the process of creating campaign emails, and social media posts and ads), optimizing them for each channel, and scheduling them for deployment.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
The only requirement is there needs to be a lead gen asset or event that requires promotion.
Who are your ideal customers in terms of company size and industries?
An ideal customer for Contentware typically is small to mid-sized organizations and brands that have a small marketing team. Regarding industries, it's really a horizontal market of marketers who are running campaigns.
What do you see as the limitations of AI as it exists today?
Of course there are limitations because we're at the very early stages of AI development. For the AI's we're familiar with, it's clear that AI should not be allowed without human collaboration and oversight. If it does, somewhere along the line (and not too far down), there will be a point of failure.
What do you see as the future potential of AI in marketing?
The future potential of AI will look differently depending on where you stand.
For larger orgs and brands, AI will enable marketers to deliver customized experiences that tower over what is capable today. And they'll do so with a dramatic increase in efficiency.
For the mid-sized and smaller orgs, AI can be the great leveler. Marketing departments that are short-staffed and/or overwhelmed will have at their finger tips tools like Contentware, which allow them to do MUCH more, with less. The question is, when and how quickly individual orgs will take the plunge into AI.
Any other thoughts on AI in marketing, or advice for marketers who are just getting started with AI?
Take getting started early seriously. The advances that are being made are breath-taking, and earlier you dive in, project-wise, the further you'll go.
Paul Roetzer is founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).